30 Best Blogspot (Blogger) SEO Tips for Beginners in 2021

February 8, 2021

108 Comments

Last Modified: February 8, 2021 5:25 PM

108 Comments

In this new Blogger SEO guide, you will learn how to optimize your Blogspot blog for search engines in the right way in 2021!

What if your Blogger blog can receive traffic from search engines as WordPress blogs?

Same traffic. Similar conversion rates and earn equal income from blogging?

But, Unlike WordPress bloggers, you don’t have to pay hundreds of dollars for hosting and premium plugins.

Since you are a Google Blogger user, you don’t have to worry about Bandwidth limits, hacking vulnerabilities, etc. You just need to worry about How you can improve the traffic to your site and how to make it better and ultimately, serve better for your readers.

In this search engine optimization guide, you will not only learn how to optimize blog for search engines and how to acquire more high-quality traffic, but also how to become a better blogger than 96% of others and start making money (if that's actually you want).

blogger seo guide

Before you start reading the rest of this Blogspot SEO guide, would it not be better off if you could download a short Blogger SEO ranking checklist? I bet you want a short PDF version of this post.

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Why SEO for Blogger blogs?

Blogger (also known as BlogSpot) is one of the most popular blogging platforms in the world. You can start your online business today with BlogSpot with free of cost.

I started my very first blog on Blogger in 2012 not it is well-optimized platform or SEO, but I do not have another option.

But, after some time, I practiced SEO and was able to drive traffic from Google and other search engines and earn money.

About in 2013 or 2014, I made enough money to move all of my sites to WordPress (hosted on BlueHost).

It was all possible because I learned how to use SEO in blogger properly. Because I used right SEO tips for Blogger that I will share below, many important articles ranked higher on Google SERPs (Search Engine Result Pages).

So, if you want to achieve the same success like I did and be a better marketer, you have to practice SEO for Blogger.

Here's another huge reason:

Do you know that two new blogs are created on average in every second? (Source)

That is why you have to be smarter than other millions of bloggers out there. If not, how could you take your post among other whopping two millions of blog posts that are published every day to the #1 page of Google SEO?

Short Tip: Would you like to know which pages are ranked at the #1 place in Google?

Use the Google position checker below. Enter the website URL to get started for free.

Enter your website URL
Check My Rankings

Consequently, You have to follow some rules in some ways to get attention from search engines. It’s known as search engine optimization. In shortened words, SEO.

How to do SEO for Blogger

Unlike other blogging platforms, Google doesn't provide many SEO plugins, widgets or SEO settings for BlogSpot sites. However, you can learn how to use SEO on Blogger rightly so that your posts would rank better on search engines.

In this complete Blogger SEO guide, you will learn how to do SEO in Blogger from scratch.

You have to optimize your blog for search engines to get more traffic from search engines (Organic traffic). The days are gone you wouldn't have to optimize a site to rank higher on search engines.

Basically SEO can be divided into two groups:

  1. On Page search engine optimization
  2. Off Page search engine optimization

What is On Page search engine optimization?

Everything you do to your blog belongs to the "On-page Search Engine Optimization" or On-page SEO. Creating content designing blog structure, interlinking posts, categorization and many other on-site aspects can influence the on page SEO of a site.

In fact, On page optimization is the best way to improve traffic to your blog.

Why?

Because,

  • If your content aren't helpful, no matter how good your off-page SEO efforts are, search engines won't rank it higher than pages that are helpful.
  • On-page SEO practices for Blogger help your content to go viral on social media and drive more referral traffic.

What is Off Page search engine optimization?

The other side of search engine optimization is Off page search engine optimization or Off-page SEO. Everything outside of your blog, yet they influence to your blog belongs to Off-page SEO or Off-site SEO. Outbound links, co-citations, social mentions and brand mentions belong to Off-page SEO.

In search engine optimization, Off-page SEO does a good job of boosting keyword ranking positions. For an example, Backlinks are one of the top factors that Google uses to rank web pages in Google.

Although Off-page SEO is an important player in SEO Blogger, you can actually improve your site's keyword rankings by using ethical on-page SEO techniques.

The wonderful thing about On-page SEO is that you can control over everything. In other words, as a webmaster, you can decide how much traffic you want and predict how much traffic you’ll receive.

The more you care about the On-page SEO, the more organic traffic your site will receive.

In this BlogSpot search engine optimization guide, you will learn some proven SEO tips and tricks to increase traffic. Not only that, at the end of this tutorial, you’ll learn how to capture that quality traffic and convert them into your loyal readers.

Plus, I will share several Blogger SEO tools so that you can automate and ease manual SEO tasks.

So, Keep reading…

BlogSpot SEO Tips Guide: Improve Blogger SEO Using On-page SEO techniques

The #1 SEO for Blogger sites guide for beginners, intermediates and experts! — All in one.

Are you ready to improve the SEO of your BlogSpot blog and get more organic traffic?

Use these links to navigate through every section in this Ultimate Blogger SEO Guide:

👇

My Final Note:

If you find this BlogSpot SEO tips helpful, do not forget to share with your fellow bloggers and drop a comment below!


Market Exploration

I have seen many bloggers start with the idea of creating a multi-niche blog. A multi-niche blog is a site that covers many topics.

It’s good if you have an expert team to work together. But, unless you know everything, especially basic things about any particular niche or topic, don’t tackle with that field. Because there could be already hundreds of experts competing for that field.

What I recommend is finding your passionate, favorite and well-known field and stick with it.

Why should you start with a single niche blog or narrow your blogging niche?

There are a few reasons why you should blog about only one field at the start…

Reasons #1: You can easily become an expert in your niche

When you start writing about a topic, target people will start following you, subscribe to your newsletter, YouTube channel and recommend you as an expert in ….. field for others. It’s the way to become an expert in your industry.

What is Neil Patel famous for? Is he a photo-blogger? No, he is an SEO expert.

Why John Chow is so popular? Because he is an expert in Internet MarketingMake Money Online.

What if those people start their online business with multi niches? Could they become experts, build the authority of a specific field within the time they started becoming popular?

Reason #2: Search engines can identify what about your blog is.

You want to get targeted website traffic to your blog, right? How do you get targeted traffic from search engines? Writing thousands of articles about everything happening in the world? Or just writing a few quality articles in your narrowed field?

Think about it again.

What is best technique for driving targeted website traffic?

Obviously, you will write more about your niche. That’s how Search Engine Watch, Moz, KISSmetrics and other authoritative websites receives targeted traffic from search engines.

Search engines know what these websites are about. Therefore, these websites are ranked for more unoptimized keywords that drive target traffic.

For example, let's say you often write about gaming tips, game equipment, top video game reviews etc. If you continue adding more and more relevant articles, search engines will start ranking your site for more related keywords and especially would show your site posts in Knowledge Boxes, Quick Answer and Position Zero results.

All this happens once you start posting about something specific to niche.

In fact, Google tracks these data from the day one of your site!

In past, they provided these details for users through the Google Webmaster tools a while ago. However, they removed it!

Content Keywords — Google Webmaster Tools

Content Keywords — Top terms based on significance.

In those times, the Problogtricks.com blog was ranked for numerous SEO keywords that people often used to find other articles. I have written more of posts related to Tumblr such as this Tumblr SEO, keyword research and coding.

Here are some main keywords for the homepage that time.

ranking-keywords-google-webmaster-tools.png

If I didn't write articles about those topics or write posts about various subjects, I doubt Google would think that the site is about Blogging.

You can always wide your blogging niche after your blog started growing, making money and establishing an authority. But, when you are just starting out, it’s good to write only about one topic. Ex: technology, cooking, gardening, finance, social media.

Or even better, just narrow it down furthermore so that your articles could rank for more long term keywords and drive highly targeted traffic.

How to Explore Market for your Blog?

Choosing a niche that is easy to dominate is essential particularly if you are going to make more money with your BlogSpot and want to rapidly grow your blog.

There is an easy way of exploring market for your blog. My favorite is Market Explorer by Semrush.

Visit Market Explorer by Semrush over here and enter your website address. Next, you will see a screen slightly similar to the below one.

market-explorer-overview

In Market Explorer section, you can find out very important information about the particular market.

  1. 1
    Game Changers - emerging websites that with high growth potential
  2. 2
    Leaders - websites with large traffic and attracting more.
  3. 3
    Niche Players - new websites with low traffic. You are going to be in this category first.
  4. 4
    Established Players - websites with stable traffic

Because you are starting out very small, my suggestion is look for a market that hasn't saturated very much.

In the next section of Market Explorer, you would find another key metric known as Market Dynamic. If your intended blogging niche doesn't have the potential to be what you want to be, it doesn't matter how well you are experienced or skilled.

Check out the screenshot below.

domain-market-dynamics-overview

In this particular section, you can find out whether the niche is growing or not and has the potential to attract traffic beyond search engines, for instance, social media. In the 'Traffic Generation Strategy,' you can get a clear picture of it.

For instance, more social traffic mean, higher engagement which mean more returning traffic, higher page sessions, time on page etc., which are direct and indirect search engine ranking factors!

Last, but not least, you would find out more key metrics such as Geo Distribution, Market Traffic, and Market Audience Ages for the market.

market-geo-distribution

I would strongly recommend exploring your intended market/niche prior to following other BlogSpot SEO tips. Because, selecting a good, profitable and low competitive market is most important than anything else.

Domain Name

People identify your blog through the domain name. It’s your brand. If you don’t use a custom domain for Blog, so you are far behind from other thousands of bloggers who use custom domains.

If you’re wondering why you should use a custom domain for your blog, here are a few reasons why you should have a custom domain for your blog.

  • Custom domain gives your blog a unique and a professional look.
  • People Trust your blog. So they will more likely click on your blog link on the SERP and social media.
  • Some advertising networks don’t accept sub-domains such as .blogspot.com to their ad publishing network. So, it’s worthless trying to get accepted by Blog advertising networks such as BuySellAds of your blogspot.com blog. It is clearly mentioned on their support page that they don’t approve applications with sub-domains.
  • You can rank for high competitive keywords in Google SERP. Have you ever seen a blogspot.com blog rank #1 spot for high competitive keyword?
  • Motivate you to blog like a Pro. It’s your blog. So you’ll more likely to improve your custom domain BlogSpot blog than any other.

Not only people trust your blog by having a custom domain for your blog, but also search engines such as Google will start trusting your blog and so demand your blog as a brand. The best clue of that is Google sitelinks.

How do you choose a perfect domain name for your Blogspot blog that suits your blogging niche?

You can choose a good domain for your blog. The more quicker you purchase a domain, it will become easier to choose a good one. Because of in every single minute, people purchase Top level domains (TLDs).

Therefore, I recommend you take an action today. Don’t delay any decision, because at the end, it can hurt the brand. Here are a few tips to choose a perfect domain for your brand blog.

  • Use an easy to spell, type and memorable domain name. If you can find a TLD with .com domain extension, perfect.
  • Don’t use any character two times together. Ex: socialmediaacademy.com
  • If you want a custom domain for your small business blog, try to add keywords in your domain. They can help in ranking for competitive keyword(s)/keyword phrases in future. UpContests.com (about giveaways) Marketingland.com (about marketing news), conversionxl.com (about conversion rate optimization), backlinko.com (about link building for SEO)
  • To make your brand an identity that most people recognize, uses an unique name. E.X: Pitiya.com

Keyword Rich domain vs Keyword-less domain

You might be wondering what is the best option for SEO on Blogger blogs.

Although, contents is ultimately the decider where your blog is ranked, a memorable and short domain name could always make your site stands out from others in the search engine result pages (SERPs).

However, a keyword-rich domain can give you a small advantage when it comes to competition in SERPs.

What make a good domain name for Blogger

The domain name can be a huge factor for the future of your blog. A wrong one can waste every effort you put into the site while a good one obliviously make the site shinning.

Since, the domain name matter in SEO at least in CTR (Click Through Rates) in SERPs, here are several tips to choose a good domain name.

  • Use Your Brand Name — Ex: Pitiya.com
  • Consider Keywords That Are Both Relevant and On-Brand — Ex: UpContests.com
  • Consider Your Location — Ex: latimes.com
  • Avoid Exact Match Domains
  • Stick to Original TLDs
  • Avoid Ambiguity
  • Choose A Domain Name That’s Easy to Remember
  • Keep It Short & Concise
  • Avoid Using Hyphens

You can find a good available top level domain name for your blog from using these free online tools.

To learn how to use a custom domain name for your BlogSpot blog, read this step by step article which walks you through how to configure a domain name to work with Blogger.

Content Marketing

Without content, we can’t talk about SEO. In fact, content marketing is the new search engine optimization. Why?

Because, essentially, the meaning of a blogger is a content creator. And SEO is for optimizing content for search engines. To improve the SEO of BlogSpot blog, you can definitely make use of content marketing strategies.

Step #1: Find what your target audience needs…

People have different purposes. 

And they have vastly different needs from each other.

Every website visitor has dreams, issues and interests.

As a blogger, your duty is serving them.

What you make online whether be it money, authority or happiness is a proportionate to what you provide.

If you understand how this works, you are above of 75% of all other bloggers.

There are literally hundreds of ways to find what your target audience needs. Here are some of my favorites.

  • Keyword Research: May be the most popular and vastly used method of finding what your target audience is searching for. My favorite keyword research tool is the Semrush. Create your free account (or sign up for a free trial account) and start finding thousands of related keywords.
  • Forums: People use forums, online communities. Why? Because they want answers! Forums are a great place to find what your target audiences are suffering from. Google YOUR TOPIC + "forum" to know related forums to participate and find target user needs.
  • Yahoo Answers: Like forums, Yahoo Answers is a great place to find blog post ideas which drive targeted traffic to your blog.
  • Quora: Another great place surrounding from problem-related people and experts who help people to solve their personal and non-personal issues.
  • Surveys: By surveying your audience, you can find what your audience wants. I use Convertful widgets to create surveys. It's customizable and embeddable. So, you can embed survey widgets on your own BlogSpot blog easily. Read this review on Convertful to learn more.
  • Blog comments: Blog comment section can give you hundreds of thousands of ideas what your target audience wants. Not only on your blog, you can leverage this strategy in other blogs to find target post ideas and keywords. It’s proven to work well. Trust me.
  • Competitor Analysis: By examining your competitor’s top web pages and high traffic driving keywords, you can get a lot more information about people in your target collection that you might miss, yet your competitor well knows. Use Semrush to do competitor keyword research campaigns.

Step #2: Write down blog post ideas…

The next step of writing content for people is that writing blog post titles which grab the attention in the first place.

You should pay your special attention to the blog post title as 8 out of 10 people will read your blog post after reading the title. Copy Blogger has published a great article on Magnetic headlines which teaches you how to write catchy blog post headlines which take people’s attention.

In addition, I suggest you to read this blog post to know other ways to generating blog post ideas months to come. It contains tons of specific ways to find out what your target visitor is looking for and how to provide best content for them.

Step #3: Plan your blog post.

The next step is break down your blog post idea into sections and sub-sections. Take a paper and pen and write down what you’re going to mention in your post. Use target LSI (Latent Semantic Index) keywords in sub-headings which will drive more traffic from search engines.

It doesn’t matter how you prepare your sub-headings and blog content. Just write down what you want to share in the blog post. Make sure you have target keywords in mind while planning the blog post.

Step #4: Start writing your blog post

This is probably the easiest step of compiling a new blog post. But, it takes an additional time. You just need to write the content. Make use of keywords and mention other resources within your blog post. Here are a few tips to write a good blog post.

  • 1
    People decide to read your blog post by reading the first few words or first few sentences. So make sure you get their attention in the first place.
  • 2
    Make sure you have a target keyword (primary keyword) and other keywords (secondary keywords) in hand. You can use the Semrush Keyword Tool to find keywords with low competition and high search volume.
  • 3
    Within the first few sentences include your target keyword. Don’t forget to add other long tail keywords (secondary keywords) at least once in the body of blog post.
  • 4
    Pay your attention to the blog post keyword density. Don’t overuse any single keyword. Otherwise, your blog will be penalized for keyword stuffing. If you want to add any keyword in your blog post without penalizing for keyword stuffing, use synonym words. Use these similar words checker tools to find out synonyms.
  • 5
    Use variant keywords (also known as keyword stemming). Ex: for “Blog” keyword, some of variant keywords are blogging, Problogging, blogs, blogged, microblogging, and blogger.
  • 6
    Use text formatting to highlight your target keywords and words. By bolditalic and underline text formats, you will not only able to increase the keyword highlight, but also get people read your content deeply.
  • 7
    At the end blog post, include your target keyword again. Ensure that it does not look like spamming, but as a conclusion what the post was about.
  • 8
    In the image ALT tag, include your target keywords, so you could get more search traffic from image search and increase the keyword occurrence.
  • 9
    Use interactive content throughout the post if possible. Interactive content increase the user activity. Hence, it increase positive SEO signals such as time on page, average time per session, bounce rate etc. Some of interactive contents are poll and quizzes. People love them. So, do search engines.

Take your time to write your post in more in-depth. Don’t worry about word count.

Step #5: Edit your blog post copy

After you wrote your blog post, the next step to do is, edit your blog post. There could have more typo errors, grammar mistakes and miss spells in your content. I recommend you to edit your blog post in another day. So you can clearly see your errors and generate more ideas to include your body content.

It is good, if you do this step in another day. This is where you check your blog post content to find whether your blog post is in-topic and check is there anything further to include your blog post.

Step #7: Visualize your blog post

If your blog is not attractive, no one will read your blog post. The next step to do is adding visual content to your blog post. You can include data-backed up charts, infographics, images and screenshots in your blog post.

Further, it’s great if you can include one or more video into your blog post. That will not only increase the engagement, but also increase the average time per visitor.

By following the above steps you can write a good blog post which people want to read and prosecute. Here are a few tips to improve your blog post usability.

  • Don’t write chunks of paragraphs in the post. By using 2-3 sentences in a paragraph can get more people to read your post.
  • Make sure your blog post has more white-space. If there’s no more white-space, people will not prefer to read your post.
  • Don’t overuse images in your post. Overused images can make your readers skim the post content.
  • Use bullets, numbered lists to make it easier to read your post.

A good blog post can improve your BlogSpot blog SEO. A good blog post will not only get the attention of people, but also will attract search engines.

Grammar and Readability

You blog to help out people to solve a problem. What if they can’t understand your core message? They will neglect it. Right?

How do you find your content is readable, even a 5 grader student can understand your message?

And more seriously, how do you know if your blog posts are grammatically correct?

Although there are tons of online grammar and punctuation checker tools, my favorite and the best tool to find and fix grammar errors is Grammarly. (Read my review over here)

Your content's grammatical correctness and the readability directly cause for your site's search engine rankings, and the success of your blog.

No one would like to read an article with many grammar errors.

Create your Grammarly free account over here and copy and paste the article to a new document.

After that correct all grammar and punctuation errors. Make the blog post readable by adding synonyms and shortening lengthy paragraphs.

Once you done all the work, check out the performance report.

grammarly-performance-report

Pay your close attention to the reading time, number of total words, sentence length, readability score and the average grader who could understand your content.

The higher your readability score, better it is. Also, shorter the sentence length and the average age of a reader who could understand your content, your blog post will not only attract visitors, but also increase search engine ranking signals such as time on page, social shares and backlinks.

Here are a few tips to improve your content readability.

  • Use short paragraphs
  • Use simple words, no complex words.
  • Write in conversation tone using words like you and I.
  • Write for visitor, not search engine bot.
  • Address the main topic immediately. (People hate waiting!)
  • Don't fluff.
  • Visual content perform better than 1000's of words.
  • Make your content easy to read. Add more whitespace and line-height.
  • Break your post using heading tags and larger font sizes.
  • Use bullet points to list items clearly.
  • Don't mislead your reader.

I suggest using Grammarly Premium version because it comes with a free plagiarism (i.e: duplicate content) checker which is a very helpful for bloggers. Check out Grammarly free vs Premium benefits over here.

Typography

Typography is another important on page SEO factor that will decide who and how many people will read your content. If your target audience aged 65 or above, then you should increase the font-size, line-height, word-spacing, and probably the font family.

These are small tweaks, but can gain you big results. Neil Patel has experienced that by increasing the font size, he could see the increments of average time on page by 8%. And found that the optimal font size for his audience is 11px.

These values could vary depending on who your regular audience are and how they are interacting with your blog content. The best method to find the optimal typography for your blog is just by doing A/B testing.

And use web safe fonts so that every visitor either they are viewing your Blogger blog from a mobile device, tablet or a watch will clearly see your content.

If you are building a blog for a local audience using a different language like Hindi, French, Tamil and Urdu, make sure heading tags and body tags are set up properly.

Search engines usually use Heading tags content to measure what your post is about. Therefore, Use font styling to clearly feature heading tags.

Social Media Optimization

These days social media has become a major player in blogging and marketing. Many bloggers use Facebook, Twitter, Pinterest and LinkedIn to increase their blog traffic and also indirectly increase the SEO performance.

But, there are also emerging, high traffic and low competitive social media sites such as TikTok.

There are lots of debates about the correlation between search engine ranking and social media signals. Some people disagree that search engines use social signals to rank web pages on Google. However, still many webmasters and SEO experts have seen that web pages that get lots of social interactions rank higher on SERP.

Typically, controversial blog posts and emotion-based articles get higher engagement. Social mentions and social shares are two key metrics to look for when it comes to optimizing your blog for social media.

Apart from improving your Blogger SEO performance, a good number of social shares could help your site getting tons of traffic. Specially, if one of your post goes viral, your site will not only receive high amount of traffic, but also higher organic traffic because people are leaned to search about your topic in Google and other search engines.

All in all, a good social media optimized site will increase the organic traffic.

Here are a few articles to optimize your BlogSpot blog for social networks.

Not to mention that a highly social optimized blog can increase the brand awareness which will indirectly increase search engine traffic too.

If you want to keep tracking who and where your blog is mentioned and which content are shared by whom, use Awario brand mention monitoring tool. Learn more about how to use Awario in this review.

How to manage your social media accounts properly

The days are gone where each of your Facebook post got 100% reach and high engagement. Many Facebook page owners saw drastic decline of page reach and engagements over the years.

And not to forget that competition is always growing in social media marketing.

That is why you should manage your social media accounts so that you will get best results for the time you spent on there.

Step 1. Create your account on ContentStudio

I use ContentStudio for managing all my social media accounts, blogs and for many more things.

If you do not know about ContentStudio, I recommend checking out this complete ContentStudio review or better, giving a try at it over here.

Basically, ContentStudio is an all-in-one complete social media and content marketing toolkit.

Step 2. Schedule social media posts

Once you set up your ContentStudio account, schedule social media posts. I recommend mixing up older posts, new posts and articles from other sites in to your social media posts calender.

Step 3. Automate the posting with recipes

Save your time with social media automation. One of my favorite recipes is the "Evergreen."

contentstudio-automations

In additon to those steps, I recommend creating a reading list of your competitor websites so that you can check out all blog posts published by your competitors in one place. ContentStudio lets you manage WordPress, Tumblr and Medium blogs, but not BlogSpot blogs yet.

Keyword Research

If you want to increase your blog traffic, you want to write about what people are searching for, right?

In the content strategies section, I noted a few ways to generate content creation ideas. Keyword research is foremost one of them.

Keyword research is not limited to choosing keywords for blog posts. But also for interlinking, other content types creation (PDF, Infographics etc) and video-blogging. You can use Keyword research to find your target audience.

Especially in interlinking, you would use target keyword phrases to boost the keywords ranking of linking pages. There are a lot of online SEO tools to do keyword research. Here are a few of them.

  • 1
    Semrush: The best competitor analysis tool for marketers. Currently, Semrush has got over fifty different tools. Keyword Magic is one such tools that helps you generate new keyword ideas.
  • 2
    BrandOverflow — Another SEO tool with many features for bloggers. I use this tool particularly for tracking SERP rankings.
  • 3
    Long Tail Pro: As its names describe, Long Tail Pro is a long tail keyword research software. You can generate untapped long tail keywords and get CPC (Cost per Click), exact match search volume and some other important metrics such as domain name availability. If you want to rank for #1 on Google for a keyword, so you need to use Long Tail Keywords first. Long Tail Pro can give you a good handful of keywords which no one used their blog posts.

By using above keyword research tools, you can take your blog search engine optimization to the next level.

The more keywords your blog profile has, the more chances to receive more traffic. So, before writing any article or interlinking posts, don’t forget to engage in keyword research.

Search Engine Submission

When doing BlogSpot SEO optimization, first of all, you need to submit your website to search engines. That way you can build the trust and get recommendations to improve your blog SEO.

I already have written a few SEO tutorials on how to optimize website for search engines by submitting to search engine webmaster tools. Here are those SEO guides. Make sure you followed the steps in all of below tutorials to optimize your BlogSpot blog for search engines.

After submitting your website to these webmaster tools, you can learn more about on page optimization in SEO and how to leverage it to increase blog traffic without building backlinks.

Blogger Theme Design

If you want to blog like a pro, you want to stand out from other mediocre bloggers first. Right?

If you use the same tools, same tactics, same information, and same design, it’s really hard to stand out your BlogSpot blog from the crowd.

Website design is one of such elements that grow or prevent growing your blog. If your blog design is not attractive, so no one will likely come again to your blog.

If your blog theme has chunky JavaScript codes which increase the page loading time and if your blog theme doesn’t have the responsive design, so search engines will rank your blog higher on SERPs.

Google clearly has said that they use page speed and mobile friendliness as search engine ranking factors to rank websites on Google SERPs. So a better BlogSpot theme you have, search engines will maintain your search engine ranking positions where it should be.

There are thousands of free blogger themes out there. However, if you want a professional Blogger theme with future updates, support and advanced tools, you should buy a premium theme.

You can buy a premium blogger theme from Themeforest.

Page Speed

Page speed is another on page SEO optimization factor that influences your website ranking and credibility. If your website takes more time to load, more people will bounce off from your site and might never visit again, even they see your website on #1 of SERP which is highly unlikely, of course.

Google and other search engines recommend to make your website load as fast as possible. Your website should not take more than 3 seconds to load in mobile devices. Otherwise, most of them will exit from your web pages.

Don't forget that most people, especially Asians use low speed internet connections. Therefore make sure which content you add to your site. High-weight content such as images will take a longer to load on those locations.

Here are a few useful tools to check the Page speed of your website and get the recommendations.

By using above online tools, you can check your own blog page loading speed and the treatments to speed up your blog load time. Here are a few remedies for common page speed flaws.

  • Compress images before uploading to Blogger: Use ShortPixel for compressing your images before uploading to your blog. Read my ShortPixel review to learn more about the tool.
  • Resize images when setting of blog post: You can always resize your upload images to set the blog post design and decrease the image loading time.
  • Minimize HTTPs requests: Another big factor in increasing the page loading time is lots of HTTPS requests. You can get all CSS files into one and also do the same for JavaScript files. Then upload them to Google code. For images you can use CSS sprites.
  • Reduce HTML DOM: By dynamically loading files externally could matter to increase the page loading time. So, it’s better to decrease the HTML DOM requests.
  • Load JavaScript files anonymously: By rendering JavaScript files anonymously, you can increase the page loading speed of your blog.
  • Block widgets in Mobile preview: You may use various widgets on your blog that only works on desktop computers or may not help for mobile users. Use Blogger conditional tags to prevent showing those widgets on mobile devices.
  • Load Disqus comment system dynamically: If you use Disqus comment system on your blog, you might not know that you can control over the comment system appearance. Read this tutorial to learn how to load Disqus comments dynamically.
  • Remove unnecessary widgets from your blog: I see many BlogSpot bloggers use lots of irrelevant gadgets in the blogs. They will only increase the page size and make page loading time longer. Do not do that.

It is not a surprising thing that Page speed is a Google ranking factor. You should make your blog more speed all around the world. You can get a clue what pages take more time to load from your Google Analytics account.

If you didn’t check your website loading speed, go ahead to Google Page Speed Insight and check your website loading time right now.

Core Web Vitals

Google will use Core Web Vitals as a search engine ranking factor. It is essentially a user experience ranking factor collection.

Search_Page_Experience_Graphic-core-web-vitals

Google will use page experience for ranking websites on Google SERP. (Source)

Since Google started using the Mobile-first indexing, no one wondered Google would use the user experience as a ranking factor.

Here are a few tips to ensure your site is compatible with Google Core Web Vitals.

  • Use a Blogger theme that is not bloated — Using a theme that is not coded in the wrong way (ex: loading excessive amount of external scripts etc.) will not help at all.
  • Do not use excessive external tools, widgets, and scripts
  • Utilize lazy loading methodLazy loading allows us to set up site so that the images and video embeds will be loaded after the user scrolls down the page. Therefore, not all of visual content will be loaded at first. Thus, increases the page loading speed.
  • Use images in right dimensions — What is the use of using images that are larger in dimensions than needed? Make sure you resize images so that not only their file sizes will be reduced significantly but also improve the Cumulative Layout Shift in Core Web Vitals.
  • Use images in JPEG 2000, JPEG XR or WebP — WebP is a new image type introduced for web. Learn more. 

Follow the instructions to improve your blog for Core Web Vitals SEO.

Title Optimization

If you asked me to list one of top ten tips for improving Blogger SEO, title optimization undoubtedly is one of them.

How many times have you not read the title of an article and read the content?

I bet it is less than number of thumbs of both of your hands, right?

It is a normal habit of people before even the Internet is started.

People read headlines of newspapers and decide if they must read the content or not.

It is not different for your blog as well. If you want to improve SEO BlogSpot and increase search engine rankings, then post Title is the first place where you should start.

8 out of 10 people will read your blog content right after reading the post title. Neil Patel from QuickSprout has created an attractive infographic which shows you how to create a perfect headline for getting the attention of people coming from search engines and also social media.

Let's take a look at the infographic first and then let's discuss how to do SEO for Blogger by optimizing the Title tag.

good-headline

Neil Patel has nailed it, right?

As you may have seen, the blog post title is the best SEO setting you can implement today to improve Blogger SEO.

Most Blogger themes have been made neatly so that the title tag appears first. The right structure for the post title is:

Post Title (Separator) Blog Name

Ex: Top 23 Blogger SEO Tips To Blog Like A Champ — Pitiya

The post title must appear before the blog title to get an SEO advantage because people are looking for solutions and the post title is the first thing people look at.

How To Show Post Title Before Blog Title In Blogger

Note: By following this Blogger SEO tip, your blog's title tag will change so that blog post title will show up before the blog title. And it will take a few days to see these changes in search engines.

  • 1
    Go to your Blogger dashboard.
  • 2
    Click on the "Edit HTML" button in the Templates section.
edit-html-blogger
  • 3
    Search for  the code below using CTRL + F (Windows) or Command + F (Mac)
<data:blog.pageTitle/>
default-blog-post-title-setting
  • 4
    Once you find it, replace it with the follow snippet of code.
<b:if cond='data:blog.pageType == "item"'>
<data:blog.pageName/> — <data:blog.title/>
<b:else/>
<data:blog.pageTitle/>
</b:if>
blog-post-title-structure-change
  • 5
    Finally, save your theme! That's all!

Now visit a post page, hover over the tab and see if you can see the change.

Tips to Improve Title Optimization

  • Use Numbers: Using numbers will get people's attention and increase CTR (Click through rate)
  • Use Main Keyword prominently in the title: Search engines give an edge to blog posts in which titles are optimized for the main keyword prominently.
  • Use brackets: Using brackets will make your title appeal and increase the CTR. Ex: 101 Potato Gardening Tips (#13 will blow your mind)
  • Use different variations: It's difficult find the perfect title for any blog post. Always test to find a winning post title.
  • Don't be afraid to use marks such as question mark
  • Do not mislead your reader

One of the best Blogger SEO tips I can give for any blogger is optimizing the post title. In fact, I can not insist how much the title tag is important for the blog SEO.

Try it now and see results soon!

URL Optimization

Blog post's URL takes an important role in increase the search engine ranking of your post pages and increase the Click through Rate (CTR).

Although the URL or web address does not get much attention from visitors, it still gets attentions from search engines.

Post permalink in Blogger is another excellent place to optimize your blog posts for search engines, especially for ones like Bing, Yahoo and Baidu.

Do you know that you can add a custom URL to your blog post?

Custom SEO URL for Blogger

Here’s how to add a custom search engine and human friendly URL to your blog post.

When you’re editing your draft post or creating a new post, click on “Permalinks” tab under “Post settings”.

Blogger will generate a permalink for your blog post automatically. But you can rename it as you'd prefer. Click on “ Custom Permalink” and add your custom URL text like the screenshot below.

blogger-custom-url-blogspot-seo-guide

Editing post URL is a Blogger SEO setting that can boost your pages' Google rankings

Tips to create a perfect permalink:

Customizing the permalink is a SEO Blogger setting. Here are a few tips to make your post URLs perfect.

  • Use Keywords within your blog post permalink. Add primary keyword/keyword phrase in the beginning of post permalink.
  • Create descriptive post permalink than just adding keywords.
  • Try to add a short permalink.
  • If your post is a list article, avoid using numbers in the permalink.

The blog post permalink is one of the top elements in your blog that can boost SERP rankings for certain keywords. When crafting the permalink, make sure you followed above easy tips to create a useful blog post URL.

Image Optimization

Although search engines have become smarter, they haven’t become intelligent yet. How do search engines find information about images, videos, infographics and even Slideshares?

Search engine bots such as Googlebot, Bingbot and Baiduspider make use of meta data, schema.org structured data and relevant HTML attributes to get more information about any visual content.

For images, there are one attribute for search engines and also one element for human beings. They are;

  • ALT: alternative text (for search engines)
  • Title: title tag (for people)

These two elements are very important in SEO. If you want to drive traffic from image search to your blog, you should make use of ALT tag wisely. You just need to add some description about the image. Here’s how the image HTML code will look like after adding relevant tags.

<img src=”Image Source URL” alt=”what this image is about” title=”shortened description about image for people”/>

You don’t need to add too many characters for the title attribute. But for alt attribute, it is better to describe it moreover. More information means it is easier search engines to identify your image.

But every keyword is not an image keyword. There is a special keyword type called “Image keywords” which renders images in Google SERP. When you optimize your image for those keywords, you can rank #1 on Google for certain keyword not only in Google image search, but also in Google web search.

Here’s how to mine image keywords..

Step #1: Head over your browser to keywordtool.io Google suggest scraper tool.

Step #2: Now enter your target keyword in the search box and select the filter option as Images instead web. Press the "Enter" button to start finding image keywords.

google-image-keywords-scraper-keywordtoolio

Step #3: I typed “Cooking” as my primary keyword. Here’s what I got within a second.

image-keyword-suggestions

433 suggestions. It is not bad. Remember, you can scrap more keywords like this.

more-image-keywords

You just need to repeat the searching by entering more and more suggested image keywords.

You might encounter some country specific keywords. Anyhow, by doing a keyword research campaign, you can find out what the intentions of your readers really are.

And here is what Google suggests me when I entered “cooking recipes step by step with pictures” keyword phrase.

cooking recipes step by step with pictures - Google search

Pro tips to choose perfect, converting image keywords:

  • I have found that by including on-topic keywords into image ALT attribute, it gives wonders. Ex: if your post is about baking cakes, don’t add keywords such as football equipment, make money tips etc to image ALT attribute.
  • By adding high volume keywords, you can get more impressions and eventually get more clicks.
  • CTR depends on the attractiveness of the image and the placement of image in Google image search.
  • Always tell more about your image. That way your image will rank for more long tail keywords just like a post!

Bonus TipWhen naming the image URL, add relevant keywords for image name. It will help search engines to find what exactly your image is about. ex: cooking-recipes-for-kids.jpg

Image SEO is important in driving targeted website traffic from image search engines. By following above simple SEO trick, you can multiply your image search impressions.

Meta Tag Implementation

Now we’re diving deep into Blogger SEO. In Blogger, we don’t have plugins such as Yoast SEO. Therefore, everything goes into coding. Here are the Meta code for blogger description and keywords.

NOTE!

If you’re not sure, don’t include keywords and description tags in your BlogSpot blog. Matt Cutts has said that if you’re not sure what to write in post description and keyword section, don’t add these tags. These days, Google does not care about the keyword meta tag, because Google has become more tactful to identify what the web page is about and where to rank it on Google SERP.

Step #1: Go to Blogger Dashboard and navigate to Template >> Back Up Template. Then click on “Edit HTML” button.

Step #2: Now find below code in your blog Template.

<b:include data=’blog’ name=’all-head-content’/>

If you can’t find below code, find below HTML tag.

<head>

Step #3: Right below on any of above two code, paste below HTML Meta code for search engines.

<b:if cond=’data:blog.url == &quot;https://www.pitiya.com/&quot;’>
<meta content=’Your Blog Meta Description Here… No more than 160 words…‘ name=’description’/>
<meta content=’A few primary keywords separated by commas‘ name=’keywords’/>
</b:if>

Step #4: Now do these customizations…

Replace https://www.pitiya.com/ with your own blog address.

Write a description about your blog under 160 words.

Enter a few primary keywords.

Here’s an example of Meta description tag in Blogger.

meta-description-tag-for-blogger-blogspot-seo

Click on the image to enlarge

Step #5: Optional: For every blog post you post, you can include the meta description for those as well. We use above HTML meta code.

Here’s the meta tag for Blogger post pages:

<b:if cond=’data:blog.url == &quot; https://www.pitiya.com/18/how-to-submit-site-to-search-engines.html&quot;’>
<meta content=’Your Post Meta Description Here… No more than 160 words…’ name=’description’/>
<meta content=’A few target keywords separated by commas’ name=’keywords’/>
</b:if>

Change the necessary elements.

You can also use above code for Blogger static pages.

Step #6: Save Your Template.

Nowadays, adding meta keywords tags doesn’t help in boosting the search engine ranking. But you can use the meta description element to increase the Click Through Rate.

Blogger Comments

If you used it correctly, BlogSpot comment system is a machine to generate natural keywords that actually rank and drive massive organic traffic. Here are a few tips to maintain your blog cleanly with comment section.

  • 1
    Fight against spam: The larger your website, the more people will try to post spam comments on your blog.
  • 2
    Nofollow BlogSpot comment backlinks: Don’t let pass link juice and authority to other low-quality web pages through the comment section.
  • 3
    Give permission to anyone comment on your blog: This will increase the number of comments and make your blog a more open place for people.
  • 4
    Only approve on-topic comments: Off-topic comments will decrease the keyword density and so decrease your rank positions in search engines.

Does Your Blog Receive Low to None Comments?

Do you want to set up Facebook comments system on your Blogger and receive notifications to your Facebook account and mobile phone instantly for new comments and replies?

I have coded a plugin for Blogger that have tons of features and several different themes to each one of blog designs. It is 100% free and recommended for getting tons of social engagement and comments.

How to fight with SPAM comments

People use black hat SEO techniques and blackhat SEO tools such as scrapebox to auto post blog comments. They use fake generated email, names, and span comments and scraped proxies to post comments. So you can’t find who commented on your blog. There are a few ways to fight with spam comments in Blogger.

Tip #1: Restrict people to comment on your blog. You can request an identity to post comments on your blog.

fight-with-spam-comments-in-blogger-registered-users

Tip #2: Moderate comments

comment-moderation-in-blogger-to-fight-with-spam-comments-blogger-seo-tip

Tip #3: Enable word verification. This will help to decrease spam comments that are published using the software

show-word-verification-in-blogspot-comment-section

Blogger comment form will not only increases the engagement, but also will increase the word count of the blog post page so rank for more long tail keywords.

Pro tipWhen replying to blog comments, make use of keywords within comments.

Interlinking

Internal-linking is one of major on-page SEO factors that can boost the rank of any quality web page. Many professional SEO experts and Bloggers use Internal linking wisely to pass the link juice and the authority to other web pages.

Before learning how to properly interlink web pages in this Blogger SEO guide, here are a few tips to keep in mind.

  • 1
    Link to relevant web pages which are worth linking to. Think about the context and the usefulness of the particular link at the place.
  • 2
    Use Keywords phrases in anchor text. (Very important SEO optimization strategy to convince the search engine bots what your page is about)
  • 3
    You can also add links in images. So the ALT text will become the anchor text.
  • 4
    Use 3+ words in anchor text. People more likely click on links with 4+ words.
  • 5
    Don’t add blocks of links in similar places. Mobile visitors will click on links that they didn’t think of and it hurts your site's SEO health.
  • 6
    The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.
  • 7
    Do not enable Nofollow tag for internal links. It's VERY unlikely that you'd want not to pass the link juice to internal pages.
  • 8
    Top internal links pass the highest link juice and the authority to other pages. So, wisely choose and link out.
  • 9
    If you added two links to the same web page, search engines will only follow the first internal link and make an index.
  • 10
    The more internal links to any particular web page (in a single web page) does not guarantee that it will pass more link juices and give more weight.
  • 11
    The more internal links web page has, less link juice will pass to each web page.

Here’s the step by step how to find power pages on your website and interlink wisely.

Step #1: Find power pages of your website.

Power pages are authoritative web pages on your website. If your blog home page is the power page, we choose second most authority web page as the power page.

Features of Power Pages:

  • Has higher Page authority.
  • Has more quality backlinks which pass good authority.
  • Rank it for competitive keywords on top of SERPs.
  • Rank for more keywords (usually unoptimized ones).
  • Receive a significant amount of traffic from search engines.

As you're going to improve your Blogger SEO, we are going to use a tool that analyze your entire site and present top pages based on traffic, backlink (more links = high authority).

Go to Semrush and enter the website address of yours. Next click on the "Organic Research" tab and then click the "Pages" tab.

semrush-organic-research

Click on the image to enlarge

As you see the top web page receives 71.09% of entire web traffic from Google.com.

And not surprisingly it ranks for over 3,300 keywords.

It's a power page.

Find power pages of your blog. They usually have got some external links and rank for a few competitive keywords.

Step #2: Analyzing the Power Page

Now you have selected a post page for your power page. It’s time to analyze the webpage. Analyzing means, you have to find internal links, external links and top-placed link on that page.

Visit your power page and find internal links, external links and top-placed link that passes highest link juice to another page.

Step #3: Interlinking

After you examined your power page,

  • If there is any link to a 404 error page, low quality page or irrelevant page, remove it. You can use Website Auditor by Link Assistant to crawl your websites and find 404 error pages. Or use Semrush Site Audit tool to audit your website for finding 404 error pages.
  • If the first link is an external link, remove it and try to add it to the bottom of the page. The first link should be an internal link, so it will pass more link juice and authority to the other internal web pages.
  • If Image(s) have linked out, remove them.

Now you can add your new blog post’s link to the power page. Make sure you don’t use anchor text as “click Here”, “click this link” etc.  They don’t help in boosting your post rank as like as keyword anchor texts.

As I said earlier, Internal linking can give your new blog posts a huge power when doing it correctly. You just need to do is interlink relevant web pages that people want to prosecute and search engines like to follow and make an index.

Among many BlogSpot SEO tips, internal-linking might be the easiest way you can boost the search engine ranking of pages.

Nature of Outbound links

In search engine optimization, links play a major role in boosting web page rankings in Google, especially outbound links.

Google introduced the Nofollow SEO HTML attribute in 2005 to prevent passing link juice to advertising web pages.

Here is what Google says about the rel="nofollow" tag. 

Use the nofollow value when other values don't apply, and you'd rather Google not associate your site with, or crawl the linked page from, your site. (For links within your own site, use robots.txt, as described below.)

If you use ads, banners and affiliate links on your website, you must make nofollow these links to prevent passing link juice and probably prevent penalizing your website from another Google update.

When to use the Nofollow tag:

Adding a nofollow tag is very easy. You just need to add the rel=”nofollow” attribute in anchor element.

Ex: <a href=”Low Quality WebPage” rel=”nofollow”> Click Here</a>

The rule of thumb is adding nofollow tag for every affiliate link, advertising banner and low quality webpage you link out. One external link can decrease your website’s search engine ranking. So, wisely use the nofollow tag.

When to use Dofollow links (or let Google to allow crawl, index linked pages)

There is not a specific attribute for dofollow links. The default anchor element without rel=”nofollow” tag is a dofollow link.

If you want to increase the BlogSpot SEO, you need to use dofollow links and nofollow links intelligently. It is rare that you need to use nofollow tag for internal linking. If you have a special webpage that you won’t search engine bots to follow, you can add nofollow tag.

But in many cases, in internal linking, you should use the default dofollow anchor element.

Well, there are several more link attributes.

rel="sponsored"

The sponsored attribute is used identify links on your that were created as part of advertisements, sponsorships or other compensation agreements.

If you use affiliate marketing to make money and promote affiliate products within your site, the sponsored attribute is used on those occasions. 

rel="ugc"

This SEO link attribute is used for user generated content such as comments and forum posts.

SEO for Blogger, particularly the nature of linking is not easy. However, because of new Google updates and governmental regulations such as GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act), you have to be within bounds.

Heading Tags for SEO

Search engine optimization is not difficult if you understand the basic concept of a quality and well-coded web page.

Google uses some elements such as heading tags to get some valuable information for their index. So you need to understand how you should use heading tags for SEO.

What are Heading Tags?

In web design Heading tags indicate the sections and subsections of a web document. So screen users can easily scan your web page.

There are 6 heading tags. <h1>, <h2>, <h3>, <h4>, <h5>, <h6>

heading-tags

Heading tags is a Blogger SEO setting and it's optimized with your Blogger theme. The improper use of the heading tag will cause many conflicts.

H1 heading tag is the most valuable heading tag. You can use <h1> tag for blog post title.

Ex: <h1> Post Title </h1>

In search engine result pages, your heading tag will perform as the post title.

Ex: Post title – Blog Name

Don’t overuse <h1> tag more than once. Because there couldn’t be two titles in a single web document.

The second highest valuable heading tag for SEO is <h2> element. Use this tag to differentiate sections of your document. Search engines use the H2 tag to index valuable information. You can use H2 tag more than once in a web page as soon as it gives a value to screen readers.

Third most valuable H element is H3 tag. This tag is used for indicating sub-sections of a web page. You can use any amount of H3 tags under each H2 element.

Other heading elements are used to indicate sections of sub-sections. But when the heading tags lower down, their values become less.

How to add Heading tags to Blogger Posts/Static Pages:

You can add heading tags to your blog documents very easily in Blogger. There is an inbuilt tool for adding Heading tags.

blogger-heading-tags

Blogger Heading Tags in the Post Editor

By using small SEO tricks such as adding Heading tags in the appropriate places, you can improve the Blogger SEO optimization. These are small SEO tricks, yet very powerful when it comes to Search Engine Optimization.

BreadCrumbs

google-serp-breadcrumbs

Breadcrumbs in Google SERP

Google tests many things on SERP. At one time they added author pictures on search results. Breadcrumbs is one of such new experiments of Google. Breadcrumbs are largely used by eCommerce websites.

Breadcrumbs do have several SEO and site user specific benefits:

For search engines:

  • 1
    They highlight important keywords for search engines to note in your navigation
  • 2
    They all add content relevancy to your web pages
  • 3
    They provide added on-page SEO emphasis that highlights specific anchor text linking to internal pages or category pages. That boosts the CTR of your web pages.

For Visitors:

  • 1
    Breadcrumbs encourage visitors to click on the links. So your website gets higher CTR.
  • 2
    They provide a visual guide what they may be seeking.
  • 3
    They add more internal links in search results, so they provide more convenient ways to navigate within a site internally.
  • 4
    It increases user intention as breadcrumbs in Google search results mean the site is authoritative for some people.

To show BreadCrumbs in Google search results, your blog template should be optimized for Breadcrumbs. To learn more about BreadCrumbs, visit Google webmaster support page over here.

You can get a well-coded SEO Blogger template from Themeforest.

SEO for Blogger  Breadcrumbs

  • Use labels in every post. The primary label will be used in the breadcrumbs.
  • Use relevant labels that resonates with post topic.

Blogger Custom Robots Header Tags

Blogger developers have introduced Custom Robots Header tags to control the search appearance of Blogger web pages such as Home page, Post pages, Static pages, search pages and Archive pages.

You can use Blogger custom robots header tags to protect some webpages showing in search result pages. As an example, you don’t want to show the search result pages and archive pages on Google SERP. So you want noindex those web pages. The easiest way is enable custom robots header tags and noindex those irrelevant web pages.

Here’s how enable custom robots header tags.

How to use custom robots header tags in Blogger

Step #1: Login to your Blogger account

Step #2: Navigate to Settings >> Search Preferences

Step #3: Click on “edit” link under the Custom Robots Header Tags section to enable custom robots header tags in Blogger.

Blogger Custom Robots Header Tags

Blogger Custom Robots Header Tags (Click on the image to enlarge)

Step #4: Once you click Edit link, you will be asked to enable Custom robots header tags.Select “Yes” option. Simply adjust Robots header tag settings as below screenshot.

custom-robots-header-tags-settings-blogger-seo

Step #5: Now click on “Save Changes” button.

You don’t want search engine crawlers to index auto-generated duplicate web pages such as archive pages and search pages. Blogger custom Robots Header tags can help you protect those web pages from showing on SERPs.

Blogger Custom Robots.txt

Blogger custom Robots.txt is another very important inbuilt SEO tool in Blogger. Remember that everything you do in this section should do with your caution. One small mistake can keep your blog pages from showing in search results.

What is Robots.txt?

Robots.txt is a text file which is hosted on Blogger servers (where your blog is hosted) that indicates search engine bots what to follow and crawl. We used Blogger Custom Header tags to protect special blog posts from search engines. But we can use Blogger Robots.txt file to protect individual web pages and also do some advanced SEO tasks.

When a web spider starts following links on your blog, first of all it reads the Robots.txt file. Then follow its rules and crawl your web pages.

How to Use Blogger Robots.txt file to improve SEO of BlogSpot?

You can use Robots.txt file to protect low quality web pages from following and crawling by search engine bots. Here’s a sample code of Robots.txt

User-agent: Mediapartners-Google
Disallow:
User-agent: *
Disallow: /search
Allow: /
Sitemap: http://example.blogspot.com/feeds/posts/default?orderby=UPDATED

You can learn more about Robots.Txt file over this link.

Here’s how to how to edit robots.txt in blogger

Let’s discuss each part of Robots.TXT and how to customize it.

User-agent: Mediapartners-Google
Disallow:

These are the first two lines of Blogger Robots.txt. User-agent of first link indicates that which user agent should follow the rules in next. In this case, this rule is for Mediapartners-Google, which is used by Google to provide user-intent ads (Adsense). If you use Adsense to monetize your blog, you don’t need to worry too much about this code.

There are several user agents which are used by each search engines and companies to crawl web pages. Some of them are;

  • Googlebot - Google's primary search engine crawler for web pages. Now, Google priorities the mobile-first index. Learn more about it over here.
  • Bingbot - Bing's default web spider. Since, Yahoo and other small search engines uses Bing's search index, it's better to optimize blogger for Bing as well.
  • Baiduspider - Baidu is a Chinese search engine. Learn how to SEO optimize blog for Baidu over here.
  • Yandexcrawler
  • Googlebot-News
  • Googlebot-Image
  • Googlebot-Video
  • Googlebot-mobile
  • Adsbot-Google

There are numerous of search engine bots out there. In fact, you should only worry about a few of them such as Googlebot.

The second line specifies the command for particular user-agent. Disallow: does not include any path. So web spider from Google media partner can crawl your entire website.

User-agent: *
Disallow: /search
Allow: /

First code line specifies that these commands can be followed by all user-agents commonly. That means everything below the User-agent: * are followed by every web spider in Internet.

Disallow: /search code blocks all search engine bots from following and crawling all the URL starts with http://www.yourblog.com/search.

Search result pages and label pages belong to this category.

Allow: / code line commands search engine bots to follow all links on your blog including homepage.

http://www.yourblog.com/2014/02/post-title.html
http://www.yourblog.com/p/about.html

Sitemap: http://example.blogspot.com/feeds/posts/default?orderby=UPDATED

This is one of important elements in Robots.TXT. This code line specifies the post structure of your blog. In other words, pave the way for search bots to crawl your blog posts. Adding a sitemap link to Robots.txt will help search engine bots to crawl dead-pages on your website that you never interlinked.

This code will help indexing recent updated content of your blog. But if you want to help search engines to index all of published blog posts, you can add below sitemap link.

Sitemap: http://www.yourblogname.com/atom.xml?redirect=false&start-index=1&max-results=500

If your blog has more than 500 published blog posts, you can use two sitemaps like below.

Sitemap: http://www.yourblogname.com/atom.xml?redirect=false&start-index=1&max-results=500
Sitemap: http://www.yourblogname.com/atom.xml?redirect=false&start-index=500&max-results=1000

How to Use Custom Robots.txt to Disallow a particular path

If you want to protect a set of block posts from search engines, you can use this code structure.

User-agent: *
Disallow: /yy/mm

Ex: below code will block all search engine bots from crawling all blog posts in the 2018 March archives category.

User-agent: *
Disallow: /2018/03

How to Use Custom Robots.txt to Disallow a particular post page

If you have a few blog posts that you don’t want search engines to follow and make an index on their search databases, you can use this code.

User-agent: *
Disallow: /year/month/post-url.html

Ex: This code will protect /2021/02/cooking-resources-links.html blog post from all web spiders.

User-agent: *
Disallow: /2021/02/cooking-resources-links.html

How to edit the robots.txt file in Blogger

Now I think you have the knowledge how Robots.txt can help you improve your blog SEO. Here’s the step by step guide on how to edit robots.txt in Blogger.

Step #1: Login to your Blogger.

Step #2: Navigate to Settings >> Crawlers and indexing ›› Enable custom robots.txt >> Yes.

Step #3: Now paste the code of Robots.TXT with necessary codes.

blogger-robots.txt-settings

Blogger Custom Robots.txt setting

Step #4: Click on Save Changes button.

Check Robots.txt file

After you added custom Robots.txt to your blog, you can view the Robots.txt file by adding /robots.txt path to end of your blog URL. Ex: for an example visit Official Google blog: http://googleblog.blogspot.com/robots.txt

robots.txt-example

Test Robots.txt file

You can test your Robots.txt file to make sure search engines can access important post pages of your blog. Webmaster tools have a tool to test Robots.TXT file. Here’s a short screenshot of Google webmaster tools’ Robots.txt tester tool.

Webmaster-Tools-robots.txt-Testing-tool

SSL

Google made it clear that they are prioritizing SSL-encrypted websites when measuring Google SERP (Search Engine Result Page) rankings.

That basically means the blogs that aren't SSL encrypted won't rank higher on Google SERPs.

The good news is you can enable SSL for your Blogger blog for free!

blogspot-https-settings

If you're using a custom domain name which is strongly recommended, it will take some time to propagate SSL for your site.

https-settings-custom-domain-blogger

Custom Redirects

As a blogger, it's 100% possible that you might make mistakes and actions that could potentially harm your blog SEO such as renaming the permalink of a post or page, deleting a post or a page etc.

When your blog gets older, the issues are also getting bigger and bigger.

For an instance, at any moment, anyhow there might have at least one 404 error for your blog.

Those 4xx errors basically weaken the good user experience. Hence, lesser user activity and lower your SERP rankings.

To continue maintaining the SEO of your Blogger blog, you need to redirect those 4xx pages to another destination.

Here's how to reduce 4xx errors one by one.

Login to your Google Search Console and select "Excluded" under "Coverage."

excluded-google-search-console

Scroll down the page a bit and find for issues related 404 error. Here are some of errors for Pitiya.com. As you see there are zero 404 (Not Found) errors which is very good considering I update the blog often.

errors-gsc

Here are some of Soft 404 errors.

soft-404-error-urls-gsc

As you see many Soft 404 errors are Blogger label tags. It shows because I have migrated Pitiya.com from Blogger to WordPress.

To fix those 4xx errors of your site, go to Settings >> Errors and redirects >> Add.

blogger-custom-redirects

Improve SEO of Blogger blogs with custom redirect functionality

Enter the 404 error page URL and the right destination URL. Please note that the destination URL should be located in the same domain.

custom-redirects-blogger

Custom redirect in Blogger

Repeat the same process for all error pages. If your blog contains lots of posts, you may see many 404 error pages. It is inevitable. Sometimes people use inaccurate URLs.

Website Audit

Now we are diving into one of most essential part of BlogSpot Search Engine Optimization strategies.

Website Audit is ranked one of top 3 SEO optimization techniques in my list.

Why?

Here're a few reasons why you must hold a website audit campaign time to time.

  • Your website will not be as same as it was one months ago or a few years ago. Technology changes, so does your site.
  • Some on-page SEO errors cannot be caught up easily.
  • Humans make errors. But, not machines. Doing a machine website SEO audit will reveal a LOT of unbelievable things.
  • You can see how search engine bots see your website. 
  • It takes a lesser time to find some SEO errors such as images without the alt attribute and 4xx, 3xx error pages.
  • Can identify harmful things that potentially harm your Blogger SEO performance such as external links that links to malicious websites and respond with 4xx code, SSL issues, outbound link issues etc.
  • Analyze hundreds of SEO factors at once.
  • Visualize your internal linking structure and find pages that need your attention.
  • Take a picture where your blog is going and how search engines treat your site.

How to Conduct a Website SEO Campaign

Nowadays there are a few high quality SEO tools that let you audit your website.

Two of my favorites and most-used tools are Website Auditor by Link Assistant and Semrush Site Audit tool.

In this BlogSpot SEO tutorial, I will show you how to audit your Blogger blog using Website Auditor.

  • 1
    Download Website Auditor software to your computer. You can download the software for free. However, it's recommended to upgrade to a paid version like Professional where you will unlock more features and will receive regular search engine algorithm updates.
  • 2
    Install the Website Auditor software on your computer.
  • 3
    Create a new website optimization project by entering you full Blogger blog URL.
create-project-website-auditor
  • 4
    Let the Website Auditor to audit your site and other external sites. It will take some time depending on how big your blog is. Here's the Site Audit summary for Pitiya.com.
site-audit-summary-website-auditor

In this screen, you can find errors, warnings and alerts that are grouped as Indexing and Crawlability, Redirects, Encoding and technical errors, URLs, Links, Images, On-page, and Localization.

For an instance, if I want to find images without the ALT text, I can find them under the "Empty alt text" section. I excluded image URLs from Gravatar.com (by adding the "secure") because I want to find actual images that are used in blog posts, not in comments.

empty-alt-text-result-wa

Pitiya.com has got got 168 images with empty alt text. So, I have got some works to do!

  • 5
    In the "Pages" section you can find lots of information related to your site. For example, you can find out the "Optimization rate" of a blog post. For example, take a look at this Twitter tools post's optimization ratio.
site-on-page-optimization-website-auditor
  • 6
    In fact, you can find out much more details about the SEO performance of your blog. Here's how to add more columns.
customize-report-website-auditor

On-page Optimization is the biggest secret of ranking on the top of search engine SERPs.

Doing  a website SEO audit from time to time will definitely help you out because your site structure and content change.

Your aim should be minimizing the warnings and errors. External broken links, external 404 pages, broken images and indexing and crawlability issues cannot be found out manually, but by following through a method like this.

Fix all the on-site errors and you will see your site's SERP rankings are increasing over time.

Content Analysis

Just publishing a post isn't enough to ensure your Blogger SEO optimizations has paid off.

You need to check if your SEO plans have worked out according to plans.

For example, let's assume that you wrote a blog post about mobile video games based on MCU.

And it has been six months since you have published it.

How do you know if your blog post is ranked on search engines and especially it receives impressions, gets clicks and traffic?

There a few way actually...

  • Check out traffic statistics using a tool like Google Analytics
  • Check out search engine statistics using webmaster tools such as Google Search Console
  • Use traffic analyzing tools such as Semrush to find out how much traffic your site and specific pages may receive.

Although you can use basic website traffic tracking tools to find out number of total visits, bounce rate, geographic data etc., it's not recommended for bloggers.

You should set up Google Analytics and Google Search Console specially for your Blogger blog.

However, to take your analyzing to the next level (or finding deeper data and get a clear idea) you have to integrate those tools.

What is Content Analysis?

Basically content analysis is analyzing content optimization for certain keywords.

Results could be deviated from each to another. However, it gives you an idea why your blog posts rank or does not rank for certain keywords in Google SERPs.

How to Use Content Analysis to Improve Blogger SEO?

As you already know, Blogger or BlogSpot is lack of certain SEO features. However, by analyzing content, you can find out what you can do to improve organic rankings of keywords for blog post by at least 1% which is still good.

Here's how to find out the keywords' performance of blog posts in SERPs.

Note: I am going to use Website Auditor for content analysis. Make sure you have followed above Blogger SEO tip to audit your blog before following these steps.

  • 1
    Open the Website Auditor program and  open the project.
  • 2
    Next go to Site Structure >> Pages. Then, update the optimization rate by clicking the icon next to the 2nd step as showing the screenshot below. 
on-page-optimization-website-auditor

Then, a new window will show up and in there you can select the preferred search engine, add keywords to you want to find content optimization ratio.

As you see, I added two keywords. One is broad branded keyword and other is a normal informational keyword.

Once everything is set up, click the "Finish" button let Website Auditor to analyze content.

The total time it'd take to finish your task will depends on the Internet connection speed, total resources and keywords you specified to be analyzed.

on-page-content-analysis-task-wa

Here is the Content Analysis report for the Gist Guide.

page-audit-content-optimization

According to the Page Audit Content Optimization report, the Gist guide is 69.3% optimized for the both keywords.

And in both Content Optimization and Technical factors tabs, you can find tons of tips to improve the content for better optimization and ranking.

For an example, here are a few too small tap targets which is a bad SEO practice for mobile SEO.

too-small-tap-targets

If you're really looking forward to grow your Blogger blog rapidly, then you should consider doing page audit campaigns time to time. 

I know, it takes more time when you have 100's pages that matter. However, it's the only way to really find out how much your pages are optimized for search engines.

Page Audit Content Optimization is definitely one of my top 5 Blogger SEO tips. Try it today and you will find out why your blog posts aren't getting much attention from search engines.

TF-IDF

Term Frequency - Inverse Document Frequency or TF-IDF is actually a search engine ranking factor!

TF-IDF is an advanced SEO topic. Therefore, I won't take time to describe how it works. But, if you're interested in further reading more about TF-IDF definition and implementation for search engine optimization, I'd recommend checking out following guides.

Here's a short video from Link Assistant on how to use Website Auditor's TF-IDF dashboard for keyword ideas. It's worth take a look.

How to Conduct A TF-IDF Analysis Using Website Auditor

Website Auditor is my best SEO auditing software. They added TF-IDF analysis feature recently.

If you followed last two Blogger SEO tips (Website Audit and Page Audit), you will automatically get TF-IDF analysis report too.

Here's the TF-IDF report for Convertfox guide.

tf-idf-report-website-auditor

Notice the minimum, average and maximum TF-IDF rates. Your TF-IDF optimization ratio should close to the average TF-IDF numbers, but should be not over than maximum values.

Higher TF-IDF rate indicates that the particular keyword is over-optimized or stuff. In other words, the post is only focused on search engines and not providing real value. Hence, make sure that your pages don't have higher TF-IDF rates, especially for long tail keywords.

And the TF-IDF report is also a great place to brainstorm new keyword ideas! Just look at the keyword opportunities.

keyword-ideas-tf-idf-website-auditor
Tips to SEO Optimize Blogger Blog Using TF-IDF Analysis
  • Check out the "Recommendation" column to catch over-optimized keywords
  • Check the TF-IDF analysis for every main keyword. Maybe you're fighting to rank for wrong keywords. Only way to find out is checking out competitor TF-IDF optimization rates,
  • Find new keywords that your competition is using but not you.
  • Take a look at the total word count for the pages that are ranking on the top 3 positions. In general, higher the word count, higher the SERP ranking.
  • Increase TF-IDF rates for long tail keywords so that your pages will rank higher on SERP for long tail keywords.
  • Re-optimize your blog content to make an optimal TF-IDF ratio for main keywords.

If used rightly, TF-IDF analysis could bring your site more traffic not only by reaching into new audiences, but also improving the user experience.

How?

Sometimes, you may not cover some part of a topic, but one of your competition does. Hence, you can utilize the TF-IDF report to find out relevant topics (or subtopics) to make an excellent article that search engines can do nothing, but rank it on the top of SERP.

Just like this Blogger SEO tutorial guide!

😉

Up-to-Date

Now you know 27 Blogger SEO tips and tricks to make your blog stand out from other millions of blogs.

But, do you know there's one SEO strategy that could double or triple your blog traffic by doing nothing specific?

In fact, when I used it first, I couldn't believe but see over 20% increment of organic traffic and Google keyword rankings.

That SEO strategy is none other than updating existing blog posts!

Why Should You Update Your Blog Posts?

There are a few reasons why as a blogger and an online writer you should update your content. Here are a several reasons.

  • People expect up-to-date content: Have you ever read a How-to guide that is written in 1990's or even in last decade? I hope you have not. People are looking for updated guides. Fresh content. That is why this Blogger SEO techniques guide is updated so regularly. People love it and do search engines.
  • Updating older posts give them a new life and new face: Sometimes, after updating older posts, they could get more social shares and more traffic.
  • Outrank other articles on SERPs: It's a proven SEO tactic that by updating older posts, search engines give them a boost.
  • Pass link juice to other pages: One aspect I'd love about blog post updating is that you can add new links, remove unnecessary links etc. In general, older posts have got more Page Authority. By adding internal link to other new ones, you can pass link juice to new ones and increase their search engine rankings.

How to Update Blog Posts in Blogger

It's a very simple process. However, make sure you have read above BlogSpot SEO tips such as keyword research, internal linking, competitor analysis and page audit to make your blog post updating perfect.

  • 1
    Login to your Blogger dashboard and select an older blog post you want to update.
  • 2
    Get its URL and check top keywords in terms of Clicks in Google Search Console. Also look for keywords that receive more impressions, but less clicks or low click thru rate in Google.
  • 3
    Put that URL into Semrush search and check out popular keywords and top competitors. Get the top organic keywords and save it on your computer.
  • 4
    Open Website Auditor and enter the top keywords that are got from Google Search Console and Semrush search. Then, start the page audit campaign. 
  • 5
    Wait till Website Auditor finishes auditing the page and find optimization ratio, errors, warnings etc.
  • 6
    Open the Blogger Blog Post Editor.
  • 7
    Fix any errors such as empty alt text, 404 page links etc.
  • 8
    Upload new photos, graphics and screenshots instead of older ones. Make sure images are optimized for search engines by following before-mentioned image SEO tips. Use a tool like Stencil to create stunning graphic for Blog feature image. And definitely use ShortPixel for compressing images.
  • 9
    Check out the TF-IDF statistics in the Website Auditor for each keyword you analyzed. Check out the "Recommendation" column and look for any excessive keyword added. And replace them with synonyms. Use these synonym checker tools. Add any not-added keywords in relevant places. Build up your blog post so that there are new content and it's actually 2x better than the previous one.
  • 10
    Search for resources and add at least 1-2 external links. Linking to valuable and relevant external links helps to improve blog SEO.
  • 11
    Use videos, slides and infographics if necessary. More rich and different types of content your post has, the better chance to rank higher on SERPs. Use a tool like Rocketium to create stunning videos by yourself in less time.
  • 12
    Check for grammar errors using one of these tools. My favorite is Grammarly and it's used by millions of other bloggers.
  • 13
    Check content similarities using one of these tools.
  • 14
    Edit the title. Follow above Blogger SEO tip related to blog post title for crafting awesome headlines. Make sure post title contains the main keyword. Try to add it at the beginning of title.
  • 15
    Preview the post.
  • 16
    Set Published date and time. (Very crucial)
custom-post-published-date-blogger

Custom Post published date in BlogSpot

Follow these instructions for all blog posts your site have. It will take a while to make update all. But, it's worth it the time and efforts.

Frankly, it's easier to increase search engine keyword rankings of existing blog posts than ones new.

Off-Page SEO for Blogger

SEO can be a tricky thing. Sometimes you may not reap the results what you should. One of the biggest reasons for it is that Google algorithm has not yet recognized your blog content to be worth to be placed higher at the SERPs.

The solution for it is optimizing your site for search engines using Off-page SEO tips.

In this section of Blogger SEO tips, I will discuss on how to optimize your BlogSpot blog for Off-page SEO.

Link Building

Link building or generating backlinks is one of the oldest, yet one of the most impactful SEO signals that can improve organic keyword rankings in SERP.

Here are several things to know about backlinks and link building.

  • It can make or ruin your content marketing campaigns
  • Google prefers natural backlinks
  • Niche matters
  • Dofollow backlinks weigh more than Nofollow links in SEO. But maintaining a good ratio is important.
  • Backlinks improves the page authority and overall domain authority. Hence a page with high authority could rank higher on SERPs depending on the competitor metrics
  • A backlink from a high authoritative site could be more impactful than a backlink from low authoritative site.

There are numerous ways to build quality backlinks. Here are several my suggestions.

  1. 1
    Create content that are deserve to be linked - Provide value in your articles so that other people can link to them.
  2. 2
    Build visual content such as Infographics so that others can use them from your site and link back to you
  3. 3
    Guest posting - Reach out to other bloggers in your niche and ask for posting articles. Not only you will be able to build some quality backlinks, but also establish you as an expert in your niche and generate some traffic too.
  4. 4
    Broken link building - Use tools like Semrush for finding broken backlinks in a site. Contact the webmaster or the website owner and suggest the fix for the broken link.
  5. 5
    Partcipate in expert roundups
  6. 6