Top 28 Blogger SEO Tips to Get More Organic Traffic in 2025

In this new Blogger SEO guide, you will learn how to optimize your Blogspot blog for search engines in the right way in 2025!

What if your blog, which is based on Blogger, could receive traffic from search engines like WordPress blogs?

Same traffic. Similar conversion rates and earn equal income from blogging?

However, unlike WordPress bloggers, you don’t have to pay hundreds of dollars for hosting and premium plugins. Check out the ultimate review on WordPress vs. Blogspot for SEO for more details.

Since you are a Google Blogger user, you don’t have to worry about Bandwidth limits, hacking vulnerabilities, etc. Google covers everything for you. You just need to worry about improving the traffic to your site and how to make it better and, ultimately, serve better for your readers.

In this search engine optimization guide, you will learn how to optimize blogs for search engines, acquire more high-quality traffic, become a better blogger than 96% of others, and start making money (if that’s actually what you want).

Before you start reading the rest of this Blogspot SEO guide, would it not be better to download a short Blogger SEO ranking checklist? I bet you want a short PDF version of this post. 😉

SEO checklist for Blogger

Why SEO for Blogger blogs?

Blogger (also known as BlogSpot) is one of the world’s most popular free blogging platforms. You can start your online business today with BlogSpot free of cost.

I started my first blog on Blogger in 2012, not because it was a well-optimized platform or SEO, but because I did not have another option.

But, after some time, I practiced SEO and could drive traffic from Google and other search engines. More traffic from Google to my Blogspot blog leads to more sales from affiliate networks such as Clickfunnels and direct banner ad sales.

In 2013 or 2014, I made enough money to move all my sites to WordPress (hosted on BlueHost).

It was all possible because I learned the best Blogger SEO settings and how to use SEO properly. Because I used the right SEO tips for Blogger, which I will share below, many vital articles ranked higher on Google SERPs (Search Engine Result Pages).

So, if you want to achieve the same success as I did and be successful at Blogspot SEO, you have to practice the Blogger SEO tips mentioned below.

Here’s another huge reason:

Do you know that two new blogs are created on average every second? (Source)

That is why you must be smarter than the millions of bloggers. If not, how could you take your post, among millions of other blog posts published daily, to the #1 page of Google SEO?

Consequently, you have to follow some rules to get the attention of search engines. It’s known as search engine optimization. In short words, SEO.

How to do SEO for Blogger

Unlike other blogging platforms, Google doesn’t provide many SEO plugins, widgets, or SEO settings for BlogSpot sites. However, you can learn how to use SEO on Blogger the right way so that your posts rank better on search engines.

In this complete Blogger SEO guide, you will learn how to do SEO in Blogger from scratch.

You have to optimize your blog for search engines to get more traffic (organic traffic). The days are gone when a site did not have to be optimized to rank higher on search engines.

Basically, SEO can be divided into two groups:

1. On-page search engine optimization
2. Off-page search engine optimization

What is On-Page search engine optimization?

Everything you do to your blog belongs to “On-page Search Engine Optimization” or “On-page SEO.” Creating content, designing a blog structure, interlinking posts, categorization, and many other on-site aspects can influence on-page SEO.

In fact, On-page optimization is the best way to improve traffic to your blog.

Why?

Because

• If your content isn’t helpful, no matter how reasonable your off-page SEO efforts are, search engines won’t rank it higher than resourceful pages.
• On-page SEO practices help your content go viral on social media and drive more referral traffic.
• It is easier to focus internally than on external elements that one can barely control. In reality, we are living in a world that is fast-moving forward. Instead of focusing on Off-page SEO, you can achieve tremendous success with On-page SEO.

What is Off-Page search engine optimization?

The other side of search engine optimization is Off-page search engine optimization or Off-page SEO. Everything outside your blog, yet influencing your blog, belongs to Off-page SEO or Off-site SEO. Inbound links (also known as backlinks), co-citations, social mentions, and brand mentions belong to Off-page SEO.

Off-page SEO does an excellent job of boosting keyword ranking positions in search engine optimization. For example, Backlinks are among the top factors that Google uses to rank web pages in Google.

Although Off-page SEO is an essential player in SEO Blogger, you can actually improve your site’s keyword rankings by using ethical on-page SEO techniques.

The wonderful thing about On-Page SEO is that you can control everything. In other words, as a webmaster, you can decide how much traffic you want and predict how much traffic you’ll receive.

The more you care about the On-page SEO, the more organic traffic your site will receive.

In this BlogSpot search engine optimization guide, you will learn some proven SEO tips and tricks to increase traffic. Not only that, but also, at the end of this tutorial, you’ll learn how to capture that quality traffic and convert it into loyal readers.

Plus, I will share several Blogger SEO tools so that you can automate and ease manual SEO tasks.

So, keep reading.

BlogSpot SEO Tips Guide: Improve Blogger SEO Using On-page & Off-page SEO Techniques

The #1 SEO for Blogger sites guide for beginners, intermediates, and experts! — All in one.

Are you ready to improve the SEO of your BlogSpot blog and get more organic traffic?

P.S.: Bookmark 🔖 this page now so that you can access it later.

Use these links to navigate through every section in this Ultimate Blogger SEO Guide:

My Final Note:

If you find these BlogSpot SEO tips helpful, please share them with your fellow bloggers and leave a comment below!

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Market Exploration

I have seen many bloggers start with the idea of creating a multi-niche blog, which is a site that covers many topics.

It’s good if you have a team of experts in those areas working together. But unless you know everything, fundamental things about any particular niche or topic, don’t tackle that field because there could already be hundreds of experts competing for that field.

It is like a career scientist training in basketball to compete with experts like Michael Jordan.

I recommend finding your passionate, favorite, and well-known field and sticking with it.

Why should you start with a single niche blog or narrow your blogging niche?

There are a few reasons why you should blog about only one field at the start…

Reason #1: You can easily become an expert in your niche

When you start writing about a topic, target people will follow you, subscribe to your newsletter and YouTube channel, and recommend you as an expert in *your field* to others. It’s the way to become an expert in your industry.

What is Neil Patel famous for? Is he a photo blogger? No, he is an SEO expert.

Why is John Chow so popular? Because he is an expert in Internet Marketing, Make Money Online.

What if those people start their online business with multiple niches? Could they become experts and build authority in a specific field when they started becoming popular?

Reason #2: Search engines can identify what your blog is about.

You want to get targeted website traffic to your blog, right? How do you get targeted traffic from search engines?

Writing thousands of articles about everything happening in the world? Or just writing a few quality articles in your targeted field?

Think about it again.

What is the best technique for driving targeted website traffic?

Obviously, you will write more about your niche. That’s how Search Engine Watch, Moz, KISSmetrics, and other authoritative websites receive targeted traffic from search engines.

Search engines know what these websites are about. Therefore, these websites are ranked for more unoptimized keywords that drive target traffic.

For example, suppose you often write about gaming tips, game equipment, top video game reviews, etc. If you continue adding more relevant articles, search engines will start ranking your site for more related keywords and will especially show your site posts in Knowledge Boxes, Quick Answer, and Position Zero results.

You can always widen your blogging niche after your blog starts growing, making money, and establishing authority. But when you are just beginning, it’s good to write only about one topic. Such as technology, cooking, gardening, finance, and social media.

Or even better, narrow it down so that your articles can rank for more long-term keywords and drive highly targeted traffic.

How to Explore Market for Your Blog?

Choosing a niche that is easy to dominate is essential, particularly if you will make more money with your BlogSpot and grow your blog rapidly.

There is an easy way of exploring the market for your blog. My favorite is Market Explorer by Semrush.

You can find critical data about the appropriate market in the Market Explorer section.

1. Game Changers – emerging websites with high growth potential
2. Leaders – websites with large traffic and attracting more.
3. Niche Players – new websites with low traffic. You are going to be in this category first.
4. Established Players – websites with stable traffic

Because you are starting very small, I suggest looking for a market that hasn’t been saturated very much.

In the next section of Market Explorer, you will find another key metric, Market Dynamic. If your intended blogging niche doesn’t have the potential to be what you want, it doesn’t matter how well you are experienced or skilled.

Check out the screenshot below.

In this section, you can find out whether the niche is growing and can attract traffic beyond search engines, for instance, on social media. In the ‘Traffic Generation Strategy,’ you can get a clear picture of it.

For instance, more social traffic means higher engagement, more returning traffic, higher page sessions, time on a page, etc., which are direct and indirect search engine ranking factors!

Last but not least, you would find out more key metrics for the market, such as geo distribution, market traffic, and market audience ages.

Domain Name

People identify your blog through the domain name. It’s your brand. If you don’t use a custom domain for your Blog, you are far behind thousands of bloggers who use custom domains.

If you’re wondering why you should use a custom domain for your blog, here are a few reasons why you should have a custom domain for your blog.

The custom domain gives your blog a unique and professional look.
People Trust your blog, so they are more likely to click on your blog link on the SERP and social media.
Some advertising networks don’t accept sub-domains like .blogspot.com to their ad publishing network. So, it isn’t very worthy of being accepted by blog advertising networks such as BuySellAds on your blogspot.com blog. It is clearly mentioned on their support page that they don’t approve applications with sub-domains.
You can rank for highly competitive keywords in Google SERP. Have you ever seen a blogspot.com blog rank in the #1 spot for a highly competitive keyword?
Motivate you to blog like a Pro. It’s your blog. So you’ll find it more likely to improve your custom domain BlogSpot blog than any other.

People will trust your blog with a custom domain, and search engines like Google will start trusting your site. And so does the demand for your blog as a brand. The best clue to this is Google Site Links.

How do you choose an ideal domain name for your blog that suits your blogging niche?

You can choose a good domain for your blog. The quicker you purchase a domain, the easier it will be to choose a good one. Because every single minute, people buy Top-level domains (TLDs).

Therefore, I recommend that you take action today. Please don’t delay any decision because, in the end, it can hurt the brand. Here are a few tips for choosing a perfect domain for your brand blog.

If you can find a TLD with a .com domain extension, use an easy-to-spell, type, and memorable domain name.
Don’t use any character two times together. Ex: socialmediaacademy.com
If you want a custom domain for your small business blog, try to add keywords to your domain. They can help rank competitive keywords in the future. UpContests.com (about giveaways), Marketingland.com (about marketing news), conversionxl.com (about conversion rate optimization), backlinko.com (about link building for SEO)
Use a unique name to make your brand an identity that most people recognize. E.X.: Pitiya.com

Keyword-rich domain vs. Keyword-less domain

You might be wondering what the best SEO option for Blogger blogs is. Although content is ultimately the decider of your blog’s ranking, a memorable and short domain name could always make your site stand out from others in the search engine result pages (SERPs).

However, a keyword-rich domain can give you a slight advantage when it comes to competition in SERPs.

What points make a good domain name?

The domain name can be an essential factor for the future of your blog. A wrong one can waste every effort you put into the site, while a good one obliviously makes the site shine.

Since the domain name matters in SEO, at least in CTR (click-through rate) in SERPs, here are several tips for choosing a good domain name.

• Use Your Brand Name — Ex: Pitiya.com
• Consider Keywords That Are Both Relevant and On-Brand — Ex: UpContests.com
• Consider Your Location — Ex: latimes.com
• Avoid Exact Match Domains
• Stick to Original TLDs. Use country-level TLDs if that is your target marketing.
• Avoid Ambiguity
• Choose A Domain Name That’s Easy to Remember
• Keep It Short & Concise
• Avoid Using Hyphens

You can find a good top-level domain name for your blog using these free online tools.

To learn how to use a custom domain name for your BlogSpot blog, read this step-by-step article that walks you through confining a domain name to work with Blogger.

Content Marketing

Without content, we can’t talk about SEO. In fact, content marketing is the new search engine optimization. Why?

Essentially, the meaning of a blogger is a content creator. SEO is for optimizing content for search engines. To improve the SEO of the BlogSpot blog, you can definitely use content marketing strategies.

Step #1: Find out what your target audience needs…

People have different purposes. 

And they have vastly different needs from each other.

Every website visitor has dreams, issues, and interests.

As a blogger, your duty is to serve them.

Whether it is money, authority, or happiness, what you make online is proportionate to what you provide.

If you understand how this works, you are above 75% of all other bloggers.

There are literally hundreds of ways to find what your target audience needs. Here are some of my favorites.

Keyword Research: May be the most popular and widely used method of finding what your target audience is searching for.
Forums: People use forums and online communities. Why? Because they want answers! Forums are a great place to find your target audience’s suffering. Google YOUR TOPIC + “forum” to know related forums to participate in and find target user needs. Here are some high DA dofollow forums posting websites to understand your potential reader’s needs and build backlinks.
Yahoo Answers: Like forums, Yahoo Answers is a great place to find blog post ideas that drive targeted traffic to your blog.
Quora: This is another great place surrounding problem-related people and experts who help people solve their personal and non-personal issues.
Reddit: Another great way to find content ideas is to examine Subreddit posts relevant to your niche on Reddit.com.
Surveys: You can find your audience’s wants by surveying them. I use Common Ninja widgets to create surveys. They’re customizable and embeddable, so you can easily embed survey widgets on your own BlogSpot blog.
Blog comments: The comment section can give you hundreds of thousands of ideas about your target audience’s wants. You can leverage this strategy on your blog and other blogs to find target post ideas and keywords. It’s proven to work well. Trust me.
Competitor Analysis: By examining your competitor’s top web pages and high-traffic driving keywords, you can get a lot more information about people in your target collection that you might miss yet know well.
Content Gap Analysis: By doing a content gap analysis between your site and competitors, you can determine what your site lacks and what competitor sites rank on Google.

Step #2: Write down blog post ideas…

The next step in writing content for people is creating blog post titles that grab their attention.

You should pay special attention to the blog post title, as 8 out of 10 people will read your blog post after reading the title. Copy Blogger has published a great article on Magnetic Headlines, which teaches you how to write catchy blog post headlines that grab people’s attention.

In addition, I suggest you read this blog post to learn other ways to generate blog post ideas for months to come. It contains many specific ways to determine what your target visitors are looking for and provide the best content.

Step #3: Build the blog post outline

The next step is to break down your blog post idea into sections and sub-sections. Take a paper and pen and write down what you will mention in your post. Use target LSI (Latent Semantic Index) keywords in sub-headings, driving more traffic from search engines.

If you are unsure which subtopics to cover and how to build an excellent outline, use a tool like WriterZen. Its Content Creators include an AI Writing Assistant and let you build an outline based on competitors’ content. Learn more in this review on Writerzen.

Step #4: Start writing your blog post

This is probably the easiest step in compiling a new blog post. But it takes additional time. You need to write the content. Make use of keywords and mention other resources within your blog post. Here are a few tips for writing a good blog post.

1. People decide to read your blog post by reading the first few words or the first few sentences. So make sure you get their attention in the first place.
2. Ensure you have a target keyword (primary keyword) and other keywords (secondary keywords) in hand.
3. Within the first few sentences, include your target keyword. Don’t forget to add other long-tail (secondary) keywords at least once in the blog post’s body.
4. Pay attention to the blog post keyword density. Don’t overuse any single keyword. Otherwise, Google will penalize your blog for keyword stuffing. Use synonym words if you want to add any keywords in your blog post without penalizing for keyword stuffing. Use these similar word checker tools to find out synonyms.
5. Use variant keywords (also known as keyword stemming). For example, for the “Blog” keyword, some variant keywords are blogging, Problogging, blogs, blogged, microblogging, and blogger.
6. Use text formatting to highlight your target keywords and words. Bold, italic, and underlined text formats will increase the keyword highlight and encourage people to read your content deeply.
7. At the end of the blog post, include your target keyword again. Ensure that it does not look like spam but what the post was about as a conclusion.
8. The image ALT tag includes your target keywords. Use images more to get more search traffic from image searches and increase keyword occurrence.
9. If possible, use interactive content throughout the post. Interactive content increases user activity, which in turn increases positive SEO signals such as time on page, average time per session, bounce rate, etc. Some examples of interactive content are polls and quizzes. People love them, and so do search engines.

Take the time to write your insightful post. Don’t worry about word count. Resolving the issues is the key.

Step #5: Edit your blog post copy

After you have written your blog post, the next step is to edit it. Your content could contain more typos, grammar mistakes, and misspellings. I suggest editing your blog post another day so you can clearly see the errors and generate more ideas for including your body content.

Step #6: Proofread your blog post

Please do this step on another day. This is where you check your blog post content to find whether your blog post is in-topic and check if there is anything further to include in your blog post. I use Grammarly grammar checker. Learn more in this Grammarly review.

Also, when proofreading written content, make sure to check for plagiarism to detect similar content.

Step #7: Visualize your blog post

No one will read your blog post if your blog is not attractive. The next step is adding visual content to your blog post. You can include charts backed up by data, infographics, images, and screenshots in your blog post.

Further, it would be great if you included one or more videos in your blog post. That will not only increase engagement but also the average time per visitor.

By following the above steps, you can write a good blog post that people want to read and prosecute. Here are a few tips to improve your blog post usability.

Don’t write chunks of paragraphs in the post. Using 2-3 sentences in a section can get more people to read your post.
Make sure your blog post has the right amount of white space. People will not prefer to read your post without white space.
Don’t overuse images in your post. Overused photos can make your readers skim the post content.
Use bullets and numbered lists to make it easier to read your post.

A good blog post can improve your BlogSpot site’s SEO. It will attract people’s attention and search engines’.

Here are a few tools that will help you in creating visual content.

• Vista Create – Create stunning graphics for your blog, including animated images (GIFs). Alternatives are Canva, Pixteller, and Stencil.
• PromoRepublic – Get ready-made graphics for blogs. Learn more in the PromoRepublic review.
• Offeo – Make attractive animated videos.
• ArtBoard Studio -Design mockups and 3D images online
• Rocketium – Turn a blog post into a video
• RelayThat – Generate quick graphics for blog post featured images,

Grammar and Readability

Your blog helps people solve a problem. What if they can’t understand your core message? They will neglect it. Right?

How do you find your content readable so that even a fifth-grade student can understand the message?

And more seriously, how do you know if your blog posts are grammatically correct?

Although there are many online grammar and punctuation checker tools, my favorite and the best tool to find and fix grammar errors is Grammarly. Its Business plan is helpful if you have a team of content writers. Learn more in this Grammarly Business Review.

Your content’s grammatical correctness and readability directly affect your site’s search engine rankings and the success of your blog.

No one would like to read an article with many grammar errors.

Create your Grammarly account and copy and paste the article to a new document.

After that, correct all grammar and punctuation errors. Make the blog post readable by adding synonyms and shortening lengthy paragraphs.

Once you have done all the work, check out the performance report.

Pay close attention to the reading time, the number of total words, sentence length, readability score, and the average grade level at which readers can understand your content.

The higher your readability score, the better it is. Also, by shorter sentence length and the average age of a reader who can understand your content, your blog post will attract visitors and increase search engine ranking signals such as time on the page, social shares, and backlinks.

Here are a few tips to improve your content’s readability.

Use short paragraphs
Use simple words, not complex words.
Write in a conversational tone using words like you and me.
Write for visitors, not search engine bots.
Address the main topic immediately. (People hate waiting!)
Don’t fluff.
Visual content performs better than thousands of words.
Make your content easy to read. Add more whitespace and line height.
Break your post using heading tags and larger font sizes.
Use bullet points to list items clearly.
Don’t mislead your reader.

I suggest using the Grammarly Premium version because it comes with a plagiarism (i.e., duplicate content) checker, which is very helpful for bloggers.

Typography

Typography is another important on-page SEO factor that determines who and how many people will read your content. If your target audience is 65 or older, you should increase the font size, line height, word spacing, and probably the font family.

These values could vary depending on your regular audience and how they interact with your blog content. The best method to find the optimal typography for your blog is to do A/B testing.

Use web-safe fonts so that every visitor, whether viewing your Blogger blog from a mobile device, tablet, or watch, will clearly see your content.

Building a blog for a local audience using a different language, such as Hindi, French, Tamil, or Urdu, ensures that heading and body tags are set up properly.

Search engines usually use Heading tags to determine the topic of your post. Therefore, Use font styling to clearly feature heading tags.

Social Media Optimization

Social media has become a significant player in blogging and marketing. Many bloggers use Facebook, Twitter, Pinterest, and LinkedIn to increase their blog traffic and indirectly improve their SEO performance.

However, there are also emerging high-traffic and low-competitive social media sites like TikTok.

There are many debates about the correlation between search engine ranking and social media signals. Some people disagree that search engines use social signals to rank web pages on Google. However, many web admins and SEO experts have seen that web pages with many social interactions rank higher on SERP.

Typically, controversial blog posts and emotion-based articles get higher engagement. Social mentions and shares are two key metrics for optimizing your blog for social media.

Apart from improving your Blogger SEO performance, a good number of social shares could help your site get tons of traffic. Especially if one of your posts goes viral, your site will receive high traffic and increased organic traffic because people search for your topic on Google and other search engines.

All in all, an excellent social media-optimized site will increase organic traffic.

Here are a few articles on optimizing your BlogSpot blog for social networks.

1. Open Graph set up Blogger
2. Twitter Cards for Blogger
3. Social Media Sharing Widgets to Blogger
4. Social Media Marketing Tools for Business Owners
5. Facebook Sharing Debugger
6. Add Facebook comments to Blogger with Notifications

Not to mention that a highly socially optimized blog can increase brand awareness, indirectly increasing search engine traffic too.

If you want to keep track of who and where your blog is mentioned and which content is shared by whom, use the Awario brand mention monitoring tool. Learn more about how to use Awario in this review.

How to manage your social media accounts properly

The days are gone when your Facebook posts had 100% reach and high engagement. Many Facebook page owners have seen a drastic decline in page reach and engagement over the years.

Also, remember that competition is always growing in social media marketing. That is why you should manage your social media accounts to get the best results for your time there.

Step 1. Create your account on ContentStudio

I use ContentStudio to manage my social media accounts, blogs, and many more.

If you are unfamiliar with ContentStudio, I recommend checking out this complete review or giving it a try here.

Basically, ContentStudio is an all-in-one, complete social media and content marketing toolkit.

Step 2. Schedule social media posts

Once you set up your ContentStudio account, schedule social media posts. I recommend mixing up older posts, new posts, and articles from other sites into your social media posts calendar.

Step 3. Automate the posting of recipes

Save your time with social media automation. One of my favorite recipes is the “Evergreen.”

In addition to those steps, I recommend creating a reading list of your competitor’ websites so that you can check out all their blog posts in one place. ContentStudio lets you manage WordPress, Tumblr, and Medium blogs, but not BlogSpot blogs yet.

Keyword Research

If you want to increase your blog traffic, you want to write about what people are searching for, right?

In the content strategies section, I noted a few ways to generate content creation ideas. Keyword research is the foremost one.

Keyword research is not limited to choosing keywords for blog posts. But also for interlinking, other content types (PDF, Infographics, etc.), and video blogging. You can use Keyword research to find your target audience.

Especially in interlinking, you would use target keyword phrases to boost the keyword ranking of linking pages. There are many online SEO tools for keyword research.

The more keywords your blog profile has, the more chances it has to receive more traffic. So, before writing any article or interlinking posts, don’t forget to engage in keyword research.

Search Engine Submission

First, you must submit your website to search engines when doing BlogSpot SEO optimization. That way, you can build trust and get recommendations to improve your blog’s SEO.

I have already written a few SEO tutorials on optimizing websites for search engines and submitted them to search engine webmaster tools. Here are those SEO guides. Ensure you follow the steps in the tutorials below to optimize your BlogSpot blog for search engines.

Add Blog to Google Search Console
Add Blog to Bing Webmaster Tools
Add Blog to Baidu Webmaster Tools
Add Blog to Yandex Webmaster Tools

After submitting your website to these webmaster tools, you can learn more about on-page optimization in SEO and how to leverage it to increase blog traffic without building backlinks.

Blogger Theme Design

If you want to blog like a pro, you first need to stand out from other mediocre bloggers, right?

If you use the same tools, tactics, information, and design, making your BlogSpot blog stand out from the crowd is tough.

Website design is one of the elements that grow or prevent your blog. If your blog design is unattractive, no one will likely return to your blog.

If your blog theme has chunky JavaScript codes, which increase the page loading time, and if your blog theme doesn’t have a responsive design, search engines will rank your blog higher on SERPs.

Google clearly has said that they use page speed and mobile-friendliness as search engine ranking factors to rank websites on Google SERPs. So, with a better BlogSpot theme you have, search engines will maintain your search engine ranking positions where they should be.

There are thousands of free blogger themes out there. However, if you want a professional Blogger theme with future updates, support, and advanced tools, you should buy a premium theme.

You can buy a premium blogger theme from Themeforest.

Page Speed

Page speed is another on-page SEO optimization factor that influences your website’s ranking and credibility. If your website takes more time to load, more people will bounce off it and might never visit again, even if they see it on #1 of SERPs, which is highly unlikely.

Google and other search engines recommend that your website load as fast as possible. On mobile devices, it should not take over 3 seconds to load. Otherwise, most users will exit your web pages.

Remember that most people, especially Asians, use low-speed internet connections. Therefore, choose the content you add to your site carefully. High-weight content, such as images, will take longer to load in those locations.

Here are a few useful tools to check the Page speed of your website and get recommendations.

• Page Speed – Google Developers
• Website speed test – Pingdom
• Website Speed and Performance Optimization – GTmetrix

Using the above online tools, you can check your blog page loading speed and the treatments to speed up your blog load time. Here are a few remedies for common page speed flaws.

• Compress images before uploading them to Blogger: Use ShortPixel (or any image compression tools like TinyPNG) to compress your images before uploading them to your blog. Read the ShortPixel review to learn more about the tool.
• Resize images when setting up a blog post: You can always resize your uploaded photos to set the blog post design and decrease the image loading time.
• Minimize HTTPS requests: Many HTTPS requests are another significant factor in increasing the page loading time. You can get all the CSS files into one and also do the same for JavaScript files. Then, upload them to Google code. Alternatively, integrate Google Tag Manager with your Blogger blog to reduce HTTPS requests and impact the page loading time. For images, you can use CSS sprites.
• Reduce HTML DOM: Dynamically loading external files could increase page loading time, so it’s better to decrease HTML DOM requests.
• Load JavaScript files anonymously: By rendering JavaScript files anonymously, you can increase your blog’s page loading speed.
• Block widgets in Mobile preview: You may use various widgets on your blog that only work on desktop computers or may not help mobile users. Use Blogger conditional tags to prevent those widgets from showing on mobile devices.
• Load Disqus comment system dynamically: If you use the Disqus comment system on your blog, you might not know that you can control the comment system’s appearance. Read this tutorial to learn how to load Disqus comments dynamically.
• Remove unnecessary widgets from your blog: Many bloggers use irrelevant gadgets in their blogs. They only increase the page size and shorten the page loading time. Do not do that. Follow the tips in the Best Blogspot Widgets article to optimize third-party widgets.
• Lazy load visuals: Some Blogger themes provide the mechanism of Lazy loading. Enabling this feature will dramatically increase your blog load speed time. If this feature is not natively added to your theme, you can add it to images manually by inserting the ‘loading=”lazy”‘ attribute.
• Defer javascript
• Remove unused CSS and JavaScript files.

It is not surprising that Page speed is a Google ranking factor. It would be best if you made your blog load faster worldwide. Your Google Analytics account can give you a clue about which pages take more time to load.

If you haven’t checked your website’s loading speed, go to Google Page Speed Insight and check your website’s loading time.

Core Web Vitals

Google uses Core Web Vitals as a search engine ranking factor. It is essentially a collection of user experience ranking factors.

Since Google started using mobile-first indexing, no one has wondered if Google would use the user experience as a ranking factor. Here are a few tips to ensure your site is compatible with Google Core Web Vitals.

• Use a non-bloated Blogger theme: Using a theme that is not coded incorrectly (e.g., loading excessive external scripts, etc.) will not help at all.
• Do not use excessive external tools, widgets, and scripts.
• Utilize the lazy loading method: Lazy loading allows us to set up a site to load the images and video embeds after the user scrolls down the page closest to the particular element. Therefore, not all visual content will load at first. This increases the page loading speed by first reducing the loading of significant content. TTFB (Time To First Byte) and Largest Contentful Paint (LCP) are significant metrics that you should carefully improve.
• Use images in the correct dimensions: What is the use of larger images in dimensions than needed? Ensure you resize images to reduce their file sizes significantly and improve the Cumulative Layout Shift in Core Web Vitals.
• Use images in JPEG 2000, JPEG XR, or AVIF WebP

Enter your site URL here: https://developers.google.com/speed/pagespeed/insights/

Follow the instructions to improve your blog for Core Web Vitals SEO.

Title Optimization

If you asked me to list one of the top ten tips for improving Blogger SEO, title optimization undoubtedly would be one of them.

How often have you not read an article’s title and content?

I bet it is less than the number of thumbs in both hands, right?

It was a normal habit for people before the Internet was even started.

People read the headlines of newspapers and decide if they must read the content or not.

It is the same for your blog. If you want to improve SEO BlogSpot and increase search engine rankings, the post Title is the first place to start.

8 out of 10 people will read your blog content right after reading the post title. Neil Patel from QuickSprout has created an attractive infographic that shows you how to make a perfect headline to get people’s attention from search engines and social media.

Let’s look at the infographic first, then discuss how to optimize the ‘Title’ tag for SEO on Blogger.

Neil Patel has nailed it, right?

As you may have seen, the blog post title is the best SEO setting you can implement today to improve Blogger SEO.

Most Blogger themes have been made neatly, so the title tag appears first. The right structure for the post title is:

Post Title (Separator) Blog Name

Ex: Top 32 Blogger SEO Tips To Blog Like A Champ — Pitiya

The post title must appear before the blog title to gain an SEO advantage. People are looking for solutions, and the post title is the first thing they look at.

How To Show Post Title Before Blog Title In Blogger

Note: Following this Blogger SEO tip, your blog’s title tag will change so that the blog post title appears before the blog title. Seeing these changes in search engines will take a few days.

1. Go to your Blogger dashboard.
2. Click on the “Edit HTML” button in the Templates section.

3. Search for  the code below using CTRL + F (Windows) or Command + F (Mac)

<data:blog.pageTitle/>

4. Once you find it, replace it with the following snippet of code.

<b:if cond='data:blog.pageType == "item"'><data:blog.pageName/> — <data:blog.title/><b:else/><data:blog.pageTitle/></b:if>

5. Finally, save your theme! That’s all!

Now, visit a post page, hover over the tab, and see if you can see the change.

Tips to Improve Title Optimization

Use numbers: Using numbers will get people’s attention and increase CTR (Click-through rate)
Use the main keyword prominently in the title: Search engines give an edge to blog posts with optimized titles for the main keyword.
Use brackets: Using brackets will make your title appeal to customers and increase the CTR. Ex: 101 Potato Gardening Tips (#13 will blow your mind)
Use different variations: Finding the perfect title for any blog post isn’t easy. Always test to find a winning post title.
Don’t be afraid to use marks such as question mark
Do not mislead your reader

One of the best Blogger SEO tips I can give for any blogger is optimizing the post title. In fact, I can not insist enough how important the title tag is for blog SEO.

Try it now and see results soon!

URL Optimization

The blog post’s URL plays an essential role in increasing the search engine ranking of your post pages and improving the Click-through Rate (CTR).

Although the URL or web address does not get much attention from visitors, it still gets attention from search engines.

Post Permalink in Blogger is another excellent place to optimize your blog posts for search engines, especially Bing, Yahoo, and Baidu.

Do you know that you can add a custom URL to your blog post?

Custom SEO URL for Blogger

Here’s how to add a custom search engine and human-friendly URL to your blog post.

When editing your draft post or creating a new one, click on the “Permalinks” tab under “Post settings.”

Blogger will generate a permalink for your blog post automatically, but you can rename it as you prefer. Click “Custom Permalink” and add your custom URL text, as shown in the screenshot below.

Here are some tips for creating a perfect permalink:

Customizing the permalink is done in an SEO Blogger setting. Here are a few tips to make your post URLs perfect.

Use keywords within your blog post permalink. Add a primary keyword/keyword phrase at the beginning of the post permalink.
Create a descriptive post permalink rather than just adding keywords.
Try to add a short permalink.
Avoid using numbers in the permalink if your post is a list article.

The blog post permalink is one of the top elements in your blog that can boost SERP rankings for specific keywords. When crafting the permalink, make sure you follow the above easy tips to create a helpful blog post URL.

Image Optimization

Search engine bots such as Googlebot, Bingbot, and Baiduspider use metadata, schema.org structured data, and relevant HTML attributes to get more information about any visual content.

For images, there is one attribute for search engines and one element for human beings. They are;

1. ALT: alternative text (for search engines)
2. Title: title tag (for people)

These two elements are essential in SEO. If you want to drive traffic from image searches to your blog, you should use the ALT tag wisely. You need to add some description of the image. After adding relevant tags, here’s what the image HTML code will look like.

<img src=”Image Source URL” alt=”what this image is about” title=”shortened description about image for people”/>

You don’t need to add too many characters for the title attribute. However, for the alt attribute, it is better to describe it more. More information makes it easier for search engines to identify your image.

Bonus Tip: When naming the image URL, add relevant keywords for the image name. It will help search engines find exactly what your image is about. ex: cooking-recipes-for-kids.jpg

Image SEO is essential in driving targeted website traffic from image search engines. By following the above simple SEO trick, you can multiply your image search impressions.

Blogger Comments

If you use it correctly, the BlogSpot comment system generates natural keywords that rank and drive massive organic traffic. In the comment section, here are a few tips for keeping your blog clean.

• Fight against spam: The more extensive your website, the more people will post spam comments on your blog.
• Nofollow BlogSpot comment backlinks: Don’t let pass link juice and authority to other low-quality web pages through the comment section.
• Permit anyone to comment on your blog: This will increase the number of comments and make your blog a more open place for people to comment.
• Only approve on-topic comments: Off-topic comments will decrease the keyword density and decrease your search engines’ rank positions.

How to fight SPAM comments

People use black hat SEO techniques and SEO software like ScrapeBox to auto-post blog comments. They use fake-generated emails, names, spam comments, and scraped proxies to post comments. So you can’t find who commented on your blog. There are a few ways to fight spam comments in Blogger.

Tip #1: Restrict people from commenting on your blog. You can request an identity to post comments on your blog.

Tip #2: Moderate comments

Tip #3: Enable word verification. This will help decrease spam comments published using the software.

The blogger comment form will increase engagement and the word count of the blog post page, allowing you to rank for more long-tail keywords.

Pro tip: When replying to blog comments, use keywords within comments.

Interlinking

Internal linking is one of the major on-page SEO factors that can boost any quality web page’s rank. Many professional SEO experts and Bloggers use Internal linking wisely to pass the link juice and the authority to other web pages.

Before learning how to properly interlink web pages in this Blogger SEO guide, here are a few tips to remember.

1. Link to relevant web pages that are worth linking to. Consider the context and the usefulness of the particular link at the place.
2. Use keyword phrases in anchor text. (Fundamental SEO optimization strategy to convince the search engine bots what your page is about)
3. You can also add links to images. So, the ALT text will become the anchor text.
4. Use 3+ words in the anchor text. People are more likely to click on links with 4+ words.
5. Don’t add blocks of links in similar places. Mobile visitors will click on links they didn’t think of, hurting your site’s SEO health.
6. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and highlight through HTML code.
7. Do not enable the Nofollow tag for internal links. It’s doubtful you’d want not to pass the link juice to internal pages.
8. Top internal links pass the highest link juice and authority to other pages. So, wisely choose and link out.
9. If you add two links to the same web page, search engines will only follow the first internal link and make an index.
10. More internal links to any particular web page (in a single web page) do not guarantee that it will pass more link juice and give more weight.
11. The more internal links the web page has, the less link juice will pass to each web page.

Here’s the step-by-step on how to find power pages on your website and interlink wisely.

Step #1: Find the power pages of your website.

Power pages are authoritative web pages on your website. If your blog home page is the power page, we choose the second-most-authoritative web page as the power page.

Features of Power Pages:

Has higher Page authority.
Has more quality backlinks that pass good authority.
Rank it for competitive keywords on top of SERPs.
Rank for more keywords (usually unoptimized ones).
Receive a significant amount of traffic from search engines.

As you improve your Blogger SEO, we will use a tool that analyzes your entire site and presents top pages based on traffic and backlinks (more links = high authority).

Sort the top pages in your Google Search Console and check their average rank and traffic.

You can check the validity of those ranking pages’ power using a backlink analysis tool.

Find the power pages of your blog. They usually have external links and rank for a few competitive keywords.

Step #2: Analyzing the Power Page

Now that you have selected a post page for your power page, it’s time to analyze the webpage. Analyzing means finding internal, external, and top-placed links on that page.

Visit your power page and find internal, external, and top-placed links that pass the highest link juice to another page.

Step #3: Interlinking

After you have examined your power page,

• If there is any link to a 404 error page, low-quality page, or irrelevant page, remove it. You can use Website Auditor by Link-Assistant to crawl your websites and find 404 error pages. Or use the Semrush Site Audit tool to audit your website and find 404 error pages.
• If the first link is external, remove it and add it to the bottom of the page. The first link should be an internal link to pass more link juice and authority to the other internal web pages.
• If the image(s) have linked out, remove them.

Now, you can add your new blog post’s link to the power page. Don’t use anchor text such as “click here,” “click this link,” etc. These don’t help boost your post rank like keyword anchor texts.

As I said earlier, Internal linking can give your new blog posts enormous power when done correctly. It would be best to interlink relevant web pages that people want to prosecute and search engines like to follow and make an index.

Among many BlogSpot SEO tips, internal linking might be the easiest way to boost a page’s search engine ranking.

Nature of Outbound Links

In search engine optimization, links, especially outbound links, play a major role in boosting web page rankings in Google.

Google introduced the Nofollow SEO HTML attribute 2005 to prevent passing link juice to advertising web pages.

Here is what Google says about the rel="nofollow" tag. 

Use the Nofollow value when other values don’t apply, and you’d rather Google not associate your site with, or crawl the linked page from, your site. (For links within your own site, use robots.txt, as described below.)

If you use ads, banners, and affiliate links on your website, you must make these links nofollow to prevent link juice from passing and probably prevent your website from being penalized by another Google update.

When to use the Nofollow tag:

Adding a nofollow tag is very easy. You need to add the rel=”nofollow” attribute in the anchor element.

Ex: <a href=”Low Quality WebPage” rel=”nofollow”> Click Here</a>

The rule of thumb is to add a Nofollow tag for every affiliate link, advertising banner, and low-quality webpage you link out. One external link can decrease your website’s search engine ranking. So, wisely use the Nofollow tag.

When to use Dofollow links (or let Google allow crawl, index-linked pages)

There is no specific attribute for dofollow links. The default anchor element without rel=”nofollow” tag is a dofollow link.

If you want to increase the BlogSpot SEO, you need to use do-follow links and Nofollow links intelligently. It would be best if you rarely used the Nofollow tag for internal linking. You can add a Nofollow tag if you have a special webpage that you don’t want search engine bots to follow.

But in many cases, you should use the default dofollow anchor element in internal linking.

Well, there are several more link attributes.

rel=”sponsored”

The sponsored attribute identifies links created as part of advertisements, sponsorships, or other compensation agreements.

If you use affiliate marketing to make money and promote affiliate products within your site, the sponsored attribute is used on those occasions.

<a hrefs="https://example.com/offer.html?affID=123456&offerID=987654" rel="sponsored">CTA LINK TEXT</a>

Google recently changed how Googlebot treats the rel=’nofolllow’ tag and suggested using the rel='sponsored' tag for sponsored and paid links, hinting that Google might use it to rank web pages. If you use affiliate marketing to monetize your blog, you should start using the rel=’sponsored’ tag to improve SEO on Blogger blogs.

rel=”ugc”

This SEO link attribute is used for user-generated content such as comments and forum posts.

SEO for Blogger, particularly the nature of linking, is not easy. However, you have to be within bounds because of new Google updates and governmental regulations such as GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).

Heading Tags for SEO

Search engine optimization is not difficult if you understand the basic concept of quality and a well-coded web page.

Google uses some elements, such as heading tags, to get some valuable information for its index. So, you need to understand how you should use heading tags for SEO.

What are Heading Tags?

In web design, Heading tags indicate the sections and subsections of a web document. So screen users can quickly scan your web page.

There are 6 heading tags: <h1>, <h2>, <h3>, <h4>, <h5>, <h6>

H1 heading tag is the most valuable heading tag. You can use <h1> tag for the blog post title.

Ex: <h1> Post Title </h1>

Your main heading will be the meta post title on search engine result pages.

Ex: Post title – Blog Name

Don’t overuse the <h1> tag more than once. Because there couldn’t be two titles in a single web document.

The second most valuable heading tag for SEO is the <h2> element. Use this tag to differentiate sections of your document. Search engines use the H2 tag to index valuable information. You can use the H2 tag more than once on a web page as soon as it gives value to screen readers.

The third most valuable H element is the H3 tag. This tag is used to indicate sub-sections of a web page. You can use any amount of H3 tags under each H2 element.

Other heading elements indicate sections of sub-sections. But as the heading tags lower down, their values decrease.

How to add Heading tags to Blogger Posts/Static Pages:

You can add heading tags to your blog documents very easily in Blogger. There is a built-in tool for adding heading tags.

You can improve Blogger’s SEO optimization by using small SEO tricks, such as adding Heading tags in the appropriate places. These are small SEO tricks, yet very powerful when it comes to Search Engine Optimization.

Blogger Custom Robots Header Tags

Blogger developers have introduced Custom Robots Header tags to control the search appearance of Blogger web pages such as Home pages, Post pages, Static pages, search pages, and Archive pages.

You can use Blogger custom robots header tags to protect some web pages that are showing in search result pages. For example, you don’t want to show the search results and archive pages on Google SERP. So you want to index those web pages. The easiest way is to enable custom robots header tags and index those irrelevant web pages.

Here’s how to enable custom Robots header tags.

How to use custom robots header tags in Blogger

Step #1: Log in to your Blogger account

Step #2: Navigate to Settings >> Search Preferences

Step #3: Click the “edit” link under the Custom Robots Header Tags section to enable custom robots header tags in Blogger.

Step #4: Once you click the ‘Edit’ link, you will be asked to enable Custom Robots header tags. Select the “Yes” option. Adjust the Robots header tag settings as shown in the screenshot below.

Step #5: Now click on the “Save Changes” button.

You don’t want search engine crawlers to index auto-generated duplicate web pages such as archive pages and search pages. Blogger custom Robots Header tags can help you protect those web pages from showing on SERPs.

Blogger Custom Robots.txt

Blogger’s custom Robots.txt is another vital inbuilt SEO tool in Blogger. Remember that everything you do in this section should be done with caution. One small mistake can keep your blog pages from showing in search results.

What is Robots.txt?

Robots.txt is a text file hosted on Blogger servers (where your blog is hosted) that indicates to search engine bots what to follow and crawl. We used Blogger Custom Header tags to protect special blog posts from search engines. However, we can use the Blogger Robots.txt file to protect individual web pages and perform some advanced SEO tasks.

When a web spider starts following links on your blog, it first reads the Robots.txt file. Then, follow its rules and crawl your web pages.

How to Use Blogger Robots.txt file to improve SEO of BlogSpot?

You can use the Robots.txt file to protect low-quality web pages from following and crawling by search engine bots. Here’s a sample code of Robots.txt

User-agent: Mediapartners-Google

Disallow:
User-agent: *
Disallow: /search
Allow: /
Sitemap: http://example.blogspot.com/feeds/posts/default?orderby=UPDATED

You can learn more about the Robots.Txt file over this link.

Here’s how to edit robots.txt in Google Blogger:

Let’s discuss each part of Robots.TXT and how to customize it.

User-agent: Mediapartners-Google
Disallow:

These are the first two lines of Blogger Robots.txt. The user agent of the first link indicates which user agent should follow the rules next. This rule is for Mediapartners-Google, which Google uses to provide user-intent ads (Adsense). If you use Adsense to monetize your blog, you don’t need to worry too much about this code.

Search engines and companies use several user agents to crawl web pages. Some of them are;

• Googlebot – Google’s primary search engine crawler for web pages. Now, Google prioritizes the mobile-first index. Learn more about it over here.
• Bingbot – Bing’s default web spider. Since Yahoo and other small search engines use Bing’s search index, optimizing the Blogger blog for Bing is better.
• Baiduspider – Baidu is a Chinese search engine. Learn how to SEO optimize the blog for Baidu over here.
• Yandexcrawler
• Googlebot-News
• Googlebot-Image
• Googlebot-Video
• Googlebot-mobile
• Adsbot-Google

There are numerous search engine bots out there. In fact, you should only worry about a few of them, such as Googlebot.

The second line specifies the command for a particular user agent. Disallow: does not include any path. So, a web spider from a Google media partner can crawl your entire website.

User-agent: *
Disallow: /search
Allow: /

The first code line specifies that all user agents can commonly follow these commands. That means every web spider on the Internet follows everything below the User-agent: *.

Disallow: /search code blocks all search engine bots from following and crawling all the URLs, starting with http://www.yourblog.com/search.

Search result pages and label pages belong to this category.

Allow: / code line commands search engine bots to follow all links on your blog, including the homepage.

http://www.yourblog.com/2025/02/post-title.html
http://www.yourblog.com/p/about.html

Sitemap: http://example.blogspot.com/feeds/posts/default?orderby=UPDATED

This is one of the important elements in Robots.txt. This code line specifies the post structure of your blog. In other words, it paves the way for search bots to crawl your blog posts. Adding a sitemap link to Robots.txt will help search engine bots crawl dead pages on your website. Dead pages are the ones that are left alone on your site. For example, some pages were not linked to other pages.

This code will help search engines index your recently updated content. However, if you want to help search engines index all published blog posts, you can add them below the sitemap link.

Sitemap: http://www.yourblogname.com/atom.xml?redirect=false&start-index=1&max-results=500

If your blog has over 500 published blog posts, you can use two sitemaps like the one below.

Sitemap: http://www.yourblogname.com/atom.xml?redirect=false&start-index=1&max-results=500
Sitemap: http://www.yourblogname.com/atom.xml?redirect=false&start-index=500&max-results=1000

How to Use Custom Robots.txt to Disallow a Particular Path

You can use this code structure if you want to protect a set of block posts from search engines.

User-agent: *Disallow: /yy/mm

For example, the code below will block all search engine bots from crawling all blog posts in the 2025 April archives category.

User-agent: *Disallow: /2025/04

How to Use Custom Robots.txt to Disallow a Particular Post Page

You can use this code if you have a few blog posts that you don’t want search engines to follow and make an index on their search databases.

User-agent: *Disallow: /year/month/post-url.html

Ex: This code will protect /2025/04/cooking-resources-links.html blog post from all web spiders.

User-agent: *Disallow: /2025/04/cooking-resources-links.html

How to edit the robots.txt file in Blogger

Now, I think you know how Robots.txt can help you improve your blog’s SEO. Here’s the step-by-step guide on how to edit robots.txt in Blogger.

Step #1: Log in to your Blogger.

Step #2: Navigate to Settings >> Crawlers and indexing ›› Enable custom robots.txt >> Yes.

Step #3: Now paste the code of Robots.TXT with the necessary codes.

Step #4: Click on the Save Changes button.

Check Robots.txt file

After adding a custom Robots.txt to your blog, you can view the Robots.txt file by adding the /robots.txt path to the end of your blog URL. For example, visit the official Google blog: http://googleblog.blogspot.com/robots.txt

Test Robots.txt file

You can test your Robots.txt file to ensure search engines can access important post pages of your blog. Webmaster tools have a tool to test the Robots.TXT file. Here’s a short screenshot of Google Webmaster Tools’ Robots.txt tester tool.

Custom Redirects

As a blogger, it’s 100% possible to make mistakes and take actions that could potentially harm your blog’s SEO, such as renaming a post or page’s permalink or deleting a post or page.

The issues get bigger and bigger when your blog gets older.

For instance, there might have been at least one 404 error for your blog at any moment.

Those 4xx errors basically weaken the good user experience. Hence, lesser user activity and lower SERP rankings.

To continue maintaining your Blogger blog’s SEO, you need to redirect those 4xx pages to another destination.

Here’s how to reduce 4xx errors one by one.

Log in to your Google Search Console and select “Excluded” under “Coverage.”

Scroll down the page a bit to find issues related to 404 errors. Here are some of the errors for Pitiya.com. Zero 404 (Not Found) errors is very good, considering I update the blog often.

Here are some of the Soft 404 errors.

As you can see, many Soft 404 errors are Blogger label tags. It shows that I have migrated Pitiya.com from Blogger to WordPress.

To fix those 4xx errors on your site, go to Settings >> Errors and redirects >> Add.

Enter the URL of the 404 error page and the right destination URL. Please note that the target web address should be established in the same domain.

Repeat the same process for all error pages. If your blog contains many posts, you may see 404 error pages. It is inevitable. Sometimes, people use inaccurate URLs.

Website Audit

Now, we are diving into one of the essential parts of BlogSpot Search Engine Optimization strategies.

Website Audit is ranked one of my list’s top 3 SEO optimization techniques.

Why?

Here are a few reasons why you must hold a website audit campaign from time to time.

Your website will not be as exact as it was one month ago or a few years ago. Technology changes, and so does your site.
A human being cannot catch up on some on-page SEO errors easily.
Humans make errors, but not machines. A machine website SEO audit will reveal many unbelievable things.
You can see how search engine bots visit your website. 
Finding some SEO errors, such as images without the alt attribute and 4xx and 3xx error pages, takes less time.
Can identify things that potentially harm your Blogger SEO performance, such as external links that link to malicious websites and respond with 4xx code, SSL issues, outbound link issues, etc.
Analyze hundreds of SEO factors at once.
Visualize your internal linking structure and find pages that need your attention.
Take a picture of where your blog is going and how search engines treat your site.

How to Conduct a Website SEO Audit Campaign

In this BlogSpot SEO tutorial, I will show you how to audit your Blogger blog using WebSite Auditor. I discussed this SEO software primarily in this WebSite Auditor review.

1. Download WebSite Auditor software to your computer. You can download the software for free. However, upgrading to a paid version like Professional is recommended. This version unlocks more features and receives regular search engine algorithm updates.
2. Install the WebSite Auditor software on your computer.
3. Create a new website optimization project by entering your full Blogger blog URL.

4. Let the WebSite Auditor audit your site and other external sites. Depending on the size of your blog, it may take some time. Here’s the Site Audit summary for Pitiya.com.

This screen groups errors, warnings, and alerts into categories such as Indexing and Crawlability, Redirects, Encoding, technical errors, URLs, Links, Images, On-page, and Localization.

For instance, if I want to find images without the ALT text, I can see them under the “Empty alt text” section. I excluded image URLs from Gravatar.com (by adding the “secure”) because I want to find actual images used in blog posts, not in comments.

Pitiya.com has 168 images with empty alt text. So, I have got some work to do!

5. In the “Pages” section, you can find lots of information related to your site. For example, you can find a blog post’s “Optimization rate.” For example, take a look at the optimization ratio of the X tools post.

6. In fact, you can find out much more details about the SEO performance of your blog. Here’s how to add more columns.

On-page Optimization is the biggest secret to ranking at the top of search engine SERPs.

Doing a website SEO audit from time to time will definitely help you out because your site structure and content change.

Your aim should be to minimize the warnings and errors. You cannot easily find SEO issues such as broken links, images, indexing, and crawling issues manually, but by following a method like this.

Fix all the on-site errors, and you will see your site’s SERP rankings increase over time.

Content Analysis

Just publishing a post isn’t enough to ensure your Blogger SEO optimizations have paid off.

You need to check if your SEO plans have worked out according to your plans.

For example, assume you wrote a blog post about mobile video games based on MCU.

And it has been six months since you published it.

How do you know if your blog post is ranked on search engines and especially receives impressions, clicks, and traffic?

There are a few ways, actually…

Check out traffic statistics using a tool like Google Analytics. Nowadays, Google does not provide all keywords. However, you can unlock keywords that are not provided in Google Analytics and get session data with a tool like Keyword Hero.
Check out search engine statistics using webmaster tools such as Google Search Console.
Use traffic analyzing tools to determine how much traffic your site and specific pages may receive.

Although basic website traffic tracking tools can be used to determine the number of total visits, bounce rate, geographic data, etc., they are not recommended for bloggers.

You should set up Google Analytics and Google Search Console, especially for your Blogger blog.

However, to take your analysis to the next level (or find deeper data and get a clear idea), you must integrate those tools.

What is Content Analysis?

Basically, content analysis is analyzing content optimization for specific keywords. Results could have deviated from one to another. However, it gives you an idea of why your blog posts rank or do not rank for specific keywords in Google SERPs.

How to Use Content Analysis to Improve Blogger SEO?

As you already know, Blogger or BlogSpot lacks certain SEO features. However, by analyzing content, you can find out what you can do to improve the organic rankings of keywords for a blog post by at least 1%, which is still good.

Here’s how to determine the performance of blog posts with keywords in SERPs.

Note: I am going to use a Website Auditor for content analysis. Before following these steps, ensure you follow the above Blogger SEO tip to audit your blog.

1. Open the WebSite Auditor program and open the project.
2. Next, go to Site Structure >> Pages. Then, update the optimization rate by clicking the icon next to the 2nd step, as shown in the screenshot below. 

Then, a new window will show up, and you can select the preferred search engine and add keywords to your want-to-find content optimization ratio.

I added two keywords: a broad branded keyword and a regular informational keyword.

Once everything is set up, click the “Finish” button to let the Website Auditor analyze the content.

The total time it’d take to finish your task will depend on the Internet connection speed, total resources, and keywords you specified to be analyzed.

Here is the Content Analysis report for the Gist Guide.

According to the Page Audit Content Optimization report, the Gist guide is 69.3% optimized for both keywords.

And in both the Content Optimization and Technical Factors tabs, you can find tons of tips to improve the content for better optimization and ranking.

For example, here are a few too-small tap targets that are bad SEO practices for mobile SEO.

If you’re looking forward to rapidly growing your Blogger blog, you should consider doing page audit campaigns from time to time. 

I know it takes more time when you have hundreds of important pages. However, it’s the only way to really determine how well your pages are optimized for search engines.

Page Audit Content Optimization is definitely one of my top 5 Blogger SEO tips. Try it today, and you will find out why your blog posts aren’t getting much attention from search engines.

SERP Improvements

SEO has changed a lot. Nowadays, Google is experimenting with new things to improve user experience and provide the best results for users. Hence, Google introduced new ways to represent data.

Some of the apparent ones are:

1. Quick Answer Box
2. Knowledge Panel
3. Frequently Asked Questions
4. Rich Snippets for Reviews, HowTos, Organizations, etc.,
5. Quick Navigation links
6. Site search box

How do you use SERP Improvements to increase ranking and traffic?

The answer is pretty straightforward. You adapt them! If you do not, your competition will get the traffic your site should receive.

Do not overuse any SERP improvements.
Keep up with what your competitors are doing.
Provide accurate and meaningful information. False details will harm your blog’s SEO overall.

How to Add FAQ to Blogger

You can add the Frequently Asked Questions Section to your blog post by copying and pasting the example code below and editing it. Make sure you place it from editing the HTML.

<script type="application/ld+json">
 {
 "@context": "https://schema.org",
 "@type": "FAQPage",
 "mainEntity": [{
 "@type": "Question",
 "name": "INSERT QUESTION TEXT HERE",
 "acceptedAnswer": {
 "@type": "Answer",
 "text": "INSERT ANSWER TEXT HERE"
 }
 }, {
 "@type": "Question",
 "name": "INSERT QUESTION TEXT HERE",
 "acceptedAnswer": {
 "@type": "Answer",
 "text": "INSERT ANSWER TEXT HERE"
 }
 }, {
 "@type": "Question",
 "name": "INSERT QUESTION TEXT HERE",
 "acceptedAnswer": {
 "@type": "Answer",
 "text": "INSERT ANSWER TEXT HERE"
 }
 }, {
 "@type": "Question",
 "name": "INSERT QUESTION TEXT HERE",
 "acceptedAnswer": {
 "@type": "Answer",
 "text": "INSERT ANSWER TEXT HERE"
 }
 }, {
 "@type": "Question",
 "name": "INSERT QUESTION TEXT HERE",
 "acceptedAnswer": {
 "@type": "Answer",
 "text":"INSERT ANSWER TEXT HERE"}
 }]
 }
 </script>

Replace ‘INSERT QUESTION TEXT HERE’ and ‘INSERT ANSWER TEXT HERE’ with the right questions and answers, respectively.

But there is one caveat. You cannot add random questions and expect Google to rank them.

So, how do you find FAQs for your topics?

It is pretty simple — You find questions people ask on Google!

Tools like SurferSEO let you find frequently asked questions for a specific topic. Enter your keyword phrase and find a list of question-based keywords that contain your seed keyword under the ‘Questions’ section. See the screenshot for reference.

Add Quick Navigation Links

One of the best ways to implement Quick Navigation links is by adding a Table of Contents widget to your Blogger blog.

Here is how to add a Table of Contents to Blogger blogs.

From your Blogger dashboard, navigate to the Theme section and click Edit HTML.

Search for the </body> tag in your theme source code and place the code below just above it.

<script async='async' defer='defer'>
var head,newLine,el,title,link,ToC="<nav class='table-of-contents' role='navigation'><h4 onclick='toc()'>Contents</h4><ul style='display:none'>";$("article h2, article h3, article h4, article h5").attr("id",function(arr){return "point" + arr;});$("article h2, article h3, article h4, article h5").each(function(){el=$(this),title=el.text(),link="#"+el.attr("id"),ToC+=newLine="<li><a href='"+link+"'>"+title+"</a></li>"}),ToC+="</ul></nav>",$(".toc-pro").prepend(ToC);function toc() {$(".table-of-contents ul").toggle();}
</script>

After that, paste the below CSS in between <style> or <b:skin><![CDATA[ and </style> or ]]></b:skin>.

/* TOC  */
.table-of-contents{flex:auto;width:fit-content;background:#eee;font-size:14px;padding:11px;margin:8px 0 30px 0}
.table-of-contents li{margin:0 0 0.25em 0}
.table-of-contents a{color:#2a5365}
.table-of-contents h4{margin:0;cursor:pointer}
.table-of-contents h4:before{font-family:FontAwesome;content:"\f0c9";padding-right:7px;}

Next, find <data:post.body/> code in your theme and replace it with the following code.

<article><data:post.body/></article>

Save your changes on the Blogger theme. Now, visit the blog post editor, change to the ‘HTML’ mode, and place the code where you want to show the Table of Contents in Blogger.

<div class='toc-pro'></div>

Add Review Snippet to Blogger

Another fantastic way of improving search traffic is enabling star ratings on Google for your review blog posts. I was doing this when I was on Blogspot and got excellent results!

Here is a basic way of adding a product review Schema Rich Snippet to Blogger. You can change the appearance with CSS.

In your blog post editor, change the mode to ‘HTML view’ and place the code where you want to display it.

<script type="application/ld+json">
{
  "@context": "https://schema.org/", 
  "@type": "Product", 
  "name": "Product Name",
  "image": "https://example.com/Product-Image-URL.png",
  "description": "Product Description Goes Here",
  "brand": "Brand Name",
  "offers": {
    "@type": "Offer",
    "url": "https://www.apple.com/iphone-15/",
    "priceCurrency": "USD",
    "price": "0",
    "availability": "https://schema.org/InStock"
  }
}
</script>

Change the Product Name to the one you’re reviewing (e.g., Apple iPhone 15)
Edit the product image URL to include the right image. It could be an image of what you’re reviewing, like the iPhone 14 Max image.
Change the brand name to match the brand of the product. (ex: Apple)
Replace the right offer URL. This could be your affiliate link.
Specify the currency of pricing. Here is a list of available ones.
Define the price of the offer. Enter 0.0 if your offer is free.
Specify the offer’s availability with a relevant Schema URL.

Save your blog post and test Schema with this structured data testing tool.

Up-to-Date

Now you know 20+ Blogger SEO tips and tricks to make your blog stand out from millions of other blogs.

But did you know there’s one SEO strategy that could double or triple your blog traffic without doing anything specific?

In fact, when I first used it, I couldn’t believe it, but I saw over a 20% increment in organic traffic and Google keyword rankings.

That SEO strategy is none other than updating existing blog posts!

Why Should You Update Your Blog Posts?

As a blogger and an online writer, you should update your content for several reasons.

• People expect up-to-date content: Have you ever read a How-to guide written in the 1990s or even in the last decade? I hope you have not. People are looking for updated guides and fresh content. That is why this Blogger SEO techniques guide is updated so regularly. People love it, and so do search engines.
• Updating older posts gives them a new life and new face: Sometimes, they could get more social shares and more traffic after updating older posts.
• Outrank other articles on SERPs: It’s a proven SEO tactic that, by updating older posts, search engines give them a boost.
• Pass link juice to other pages: One aspect I love about updating blog posts is adding new links, removing unnecessary links, etc. In general, older posts have more Page Authority. Adding an internal link to other new ones allows you to pass link juice to new ones and increase their search engine rankings.

How to Update Blog Posts in Blogger

It’s a straightforward process. However, to make your blog post update perfect, ensure you read the above BlogSpot SEO tips, such as keyword research, internal linking, competitor analysis, and page audit.

1. Log in to your Blogger dashboard and select an older blog post you want to update.
2. Get its URL and check the top keywords in terms of Clicks in the Google Search Console. Also, look for keywords that receive more impressions but fewer clicks or low click-through rates in Google.
3. Put that URL into SurferSEO’s Keyword Tool and check out popular keywords and top competitors. Get the top organic keywords and save them on your computer.
4. Open Website Auditor and enter the top keywords from Google Search Console and Semrush search. Then, start the page audit campaign. 
5. Wait till the Website Auditor finishes auditing the page and finds the optimization ratio, errors, warnings, etc.
6. Open the Blogger Blog Post Editor.
7. Fix any errors, such as empty alt text, 404-page links, etc.
8. Upload new photos, graphics, and screenshots instead of older ones.
9. Check out the TF-IDF statistics in the Website Auditor for each keyword you analyzed. Look at the “Recommendation” column and search for any excessive keywords added. Replace them with equivalents. You can use these tools to diversify your content vocabulary. Build up your blog post so there is new content that is 2x better than the previous one.
10. Search for resources and add at least 1-2 external links. Linking to valuable and relevant external links helps to improve blog SEO.
11. Use videos, slides, and infographics if necessary. The more diverse the types of content your post has, the better your chance of ranking higher on SERPs. Use a tool like FlexClip or Rocketium to create stunning videos by yourself in less time.
12. Check for grammar errors using one of these tools.
13. Edit the title. Follow the above Blogger SEO tip related to blog post titles for crafting awesome headlines. Make sure the post title contains the main keyword. Try to add it at the beginning of the title.
14. Preview the post.
15. Set published date and time. (Very crucial)

17. Update the blog post. (Click the “Update” button)
18. Use MissingLettr to create a set of social media sharing posts for 12 months. 
19. Submit your blog post to Google to increase crawling and indexing. 

Follow these instructions for all blog posts on your site. It will take a while to update them all, but it’s worth the time and effort.

Frankly, increasing search engine keyword rankings of existing blog posts is more straightforward than doing so for new ones.

SEO Trends

SEO space evolves rapidly. If you do not keep up with new SEO trends, your competitors will defeat you. That is why you should ensure the content you’re producing is a way search engines cannot neglect them.

The good thing is that Google will give more prominence to high-quality content. So, low-quality content with tons of toxic backlinks will perform as low as before.

Here are some SEO trends to expect and how you can adapt them to improve the SEO of Blogspot sites and others.

Video SEO Gets Two Dedicated Structured Data

1. Clip Video Markup
2. Seek Video Markup

You might notice that Google SERPs dominate more video results. Clip Video and Seek Video markups will receive more attention in the future.

Here is how you can prepare:

1. Add videos to blog posts. The longer and more engaging, the better. Make sure video Schema markups are added so that Googlebot can understand what the video is about.
2. Add subtitles to your video and break the video into sections

Forget about keyword stuffing

With Artificial Intelligence and Google’s NLP (Natural Language Processing) technology for indexing content, keyword stuffing has become less and less important as time goes by (as it should be).

Google will use AI to represent more ‘Quick Answer’ results. So you will see more 0 Click results. However, longer-form content will get a massive cut because if a page covers more area, Google will give it more prominence.

All SEO Is Mobile SEO

Mobile device experience will be a big focus for many SEOs in years to come. Now, Google uses mobile-first indexing and marks your website if it is not mobile-friendly on SERPs. You should ensure website design, content writing, graphics, and all others are utilized so a mobile visitor can consume content comfortably.

Passage Index

If you regret that your long-form content failed to obtain the desired results, now you are going to have a good time! With the Passage Indexing algorithm, Google will give priority to high-quality long-form content.

Here’s what Google says about it:

“So, for example, let’s say you search for something pretty niche like ‘how can I determine if my house windows are UV glass.’ This is a pretty tricky query, and we get lots of web pages that talk about UV glass and how you need a special film, but none of this really helps the layperson take action. Our new algorithm can zoom right into this one passage on a DIY forum that answers the question. Apparently, you can use the reflection of a flame to tell and ignores the rest of the posts on the page that aren’t quite as helpful.”

Remember how Google said they’re getting 15% new search queries daily that were never searched before? With Passage Indexing, Google is trying to give those searchers relevant results.

How can you prepare for Passage Indexing?

Structure your content in a way that relevant details are represented. The days are gone when you can rap anything in an article. It no longer works. You need to identify what topics should and should not be included in a topic. That is why keyword relevance and topic relevancy matter a lot. Structure your content with outliners using tools like WriterZen, Frase, or MarketMuse.
Instead of having multiple pages on a topic, why not have an entire page dedicated to that particular topic?
Have a strong page and Schema structure. If you have not used bullet points, heading tags, FAQs, or HowTos before, now is the time to adapt them.
The presence of text matters, too. Similarly, having a high readability score and an excellent overall sentiment score (Google NLP) is important.

Long-form content

With passage indexing, long-form content continues to garner importance. Well-written long-form content can even cross the 2000-word threshold and aim to standardize a 3000-3500 wordmark.

For instance, this Blogger SEO guide contains well over 14,000 words. That helps Google rank for keywords that a potential Blogger user might have, like Blogger SEO settings and Blogger SEO tools, because they are all covered in one article.

SEO Scalability

If you want to beat the competition in SERPs and beyond, you need to focus on SEO’s scalability.

If you manually check broken links in Blogger, use website auditing tools. If you do not care about SERP rankings, start tracking them now with tools like SurferSEO. Create an alert system that will notify you if something changes in your site’s keyword position rankings.

Establish SOPs (Standard Operating Procedures) for any other tasks you can’t automate.

Furthermore, calculate the ROI of your content marketing strategy. Ask these questions:

1. Is it worth investing in covering this particular topic on my site?
2. Are the keywords targeted to my niche?
3. Will I get leads and sales?
4. For example, can I get the same number of leads and sales if I invest cheaply in Google Ads, Facebook Ads, or Solo Ads?

Calculate the traffic worth of search visitors by analyzing revenue generated and net profit. It is always about balancing the elements of your business so that you get good results, not getting free traffic through SEO.

Off-Page SEO for Blogger

SEO can be a tricky thing. Sometimes, you may not reap the results that you should. One of the biggest reasons is that the Google algorithm has not yet recognized your blog content as worth placing higher at the SERPs.

The solution is to optimize your site for search engines using Off-page SEO tips. In this section of Blogger SEO tips, I will discuss how to optimize your BlogSpot blog for Off-page SEO.

Link Building

Link building, or generating backlinks, is one of the oldest yet most impactful SEO signals that can improve organic keyword rankings in SERPs.

Here are several things to know about backlinks and link building.

• It can make or ruin your content marketing campaigns
• Google prefers natural backlinks
• Niche matters
• Dofollow backlinks weigh more than Nofollow links in SEO. However, maintaining a good ratio is essential.
• Backlinks improve page authority and overall domain authority. Depending on competitor metrics, a page with high authority could rank higher on SERPs.
• A backlink from a highly authoritative site could be more impactful than a backlink from a low-authoritative site.

There are numerous ways to build quality backlinks. Here are several of my suggestions.

1. Create content that deserves to be linked: Provide value in your articles so that others can link to them.
2. Build visual content such as Infographics so that others can use them from your site and link back to you.
3. Guest posting: Reach out to other bloggers in your niche and ask to post articles. Not only will you build some quality backlinks, but it will also establish you as an expert in your niche and generate some traffic.
4. Broken link building: Use tools like Website Auditor to find broken backlinks on a site. Contact the webmaster or the website owner and suggest a fix for the broken link.
5. Participate in expert roundups.
6. Produce experimental content: Experiment with something related to your industry and write a good article with extensive data. Content marketers in your niche will link back to your article in suitable circumstances.
7. Repurpose your blog content: Convert your blog articles into videos, PDFs, Slideshares, and more formats and publish them in other media.

There are many ways to build backlinks to a site. The key is not to overdo it by using shortcuts such as black hat techniques.

Brand Reputation

In the first two on-page SEO tips for Blogger, I discussed market exploration and the domain name. I mentioned them initially because those BlogSpot SEO factors matter when you run your blog.

If you fail at those two, not only will your blogging efforts be very likely to fail, but you will also lose control of your ventures.

If you are in a competitive market with a high demand and a lot of money to make, and your domain name is good, chances are your brand will be recognized over time by many people worldwide.

Here are some popular brand names and their specialty.

1. Amazon – Online retail website
2. SearchEngineLand – A website about news on SEO and digital marketing
3. Awario – A reputation management tool
4. WarriorForum – An internet forum about online marketing
5. Moz – SEO tool
6. Backlinko.com – A website about link-building techniques
7. Neilpatel.com – A website run by Neil Patel, who is a famous digital marketer and a founder of several SaaS companies

The more popular a site is, the higher the chance it has more branded search queries.

Ex: Amazon promo codes, Awario features, Warriorforum deals, Moz trial, search engine land, Backlinko SEO

Here is why brand recognition matters in search engine optimization.

• Unique traffic to your site will increase on-page SEO metrics such as a low bounce rate, increased page views per session, etc.
• High CTRs for your site in SERPs that indicate your site is relevant for related search queries. Hence, it signals to search engines that your blog is one people are looking for specifically.
• Google will include your site in the personalized search results. Learn more.

Here are a few tips to improve your brand recognition.

1. Provide something unique—it can be anything useful: an online tool, application, downloadable resource, or course.
2. Become an expert in your industry
3. Provide services
4. Run giveaways using one of these social media giveaway tools.
5. Organize events

The key here is getting others to talk about your business. That is where the business value proposition comes in. What unique thing does your business deliver that is valuable to your customers?

Over time, your brand will grow, increasing search traffic. Analyze and monitor what people say about your brand on the internet using a tool like Awario. This review on Awario provides more details.

If you run a local business, set up your Google Business profile and collect customer reviews. Use a tool like Elfsight to display Google Reviews on your website.

Blogger SEO Tools

Now you know how to set up SEO for Blogger.

In this section, we will find out the best BlogSpot SEO tools.

WriterZen

One concern many BlogSpot users have is how to defeat authoritative websites in Google SERPs. It is a valid question. I, too, had it in my mind when I started my blog. Technology has improved, and SEO tools for bloggers like WordPress, Magento, and Ghost have enhanced.

Unfortunately, BlogSpot does not offer many Blogger SEO settings or plugins to compete with today’s trends, such as FAQ, How-to, and review schemas. Not to forget that the intense competition for organic traffic acquisition has increased significantly. You learned how to SEO Blogspot. But that is not enough.

That is why WriterZen comes in handy. It is basically an SEO content optimization tool. The best part of this SEO tool is that you can integrate it with your routine content creation workflow.

Here is how you can optimize SEO for blogger BlogSpot with WriterZen.

1. Analyze SERPs for your targeted keywords with Topic Discovery
2. Research less competitive keywords by using the Allintitle tool and filtering based on KGR (Keyword Golden Ratio)
3. Cluster keywords, group lists of keywords, and choose the best ones to use
4. Write a blog article on WriterZen Content Creator
5. Check plagiarism on WriterZen (no need to use another tool)
6. SEO optimizes content by adding suggested keywords, headline ideas, etc., to better and faster ranking
7. Copy and paste the content into your post editor
8. Include images and videos, and style your content
9. Publish articles!

Conclusion on Ultimate Blogger SEO Guide

Wow… It’s a hell of an SEO guide for the Blogger platform! 

If you didn’t skip all Blogger SEO tips, read every word in this guide carefully, and comprehend what’s in each sentence, you just upgraded from SEO novice to SEO champ!

SEO is competitive. And it’s becoming popular, but it’s not for EVERYBODY.

Especially for ones who don’t have the PATIENCE!

It takes time for search engines to trust your blog, identify what your blog is about, measure statistics on how visitors react to your content, and determine if your content is worth the specific positions in SERPs.

Don’t expect search engines to rank 100 words of non-helpful articles for competitive keywords in the top 3 positions.

It is not ever going to happen. EVER!

Ultimately, Google, Bing, Yahoo, Baidu, and Yandex are businesses. (Not just search engines)

To maintain the quality and relevance of their services, they prioritize customer service. As a blogger, you must qualify all those factors (aka search engine ranking factors) to ensure your site and content qualify.

These Blogger SEO tips and strategies are a GREAT starting point for it.

I started my blogging career on the Blogger blogging platform with a ZERO budget, and now I am on WordPress, making a living through blogging, thanks to these Blogger SEO tips that helped me grow my blog.

So, what is your favorite BlogSpot SEO tip?

Don’t forget to share this post with your colleagues and drop a comment below to let me know what you learned from these SEO blogger tips. 🙂

Your comments motivate me to write guides like this, and I feel that my efforts were not wasted in the waters.