Solo Ads 101: The Ultimate Guide to Master Solo Advertising

Solo ads are one of the most cost-effective ways to advertise your business in 2022. Solo ads are also called solo email ads, solo ad blasts, or solos in general.

Regardless of what you call them, they allow you to reach more people more effectively than almost any other type of marketing campaign.

However, before you start creating and sending out your own solo ads, you’ll need to understand exactly what they are and how to use them properly.

In this new guide to Solo Advertising, you will learn Solo ads 101 from A to Z.

What are Solo Ads?

Email solo ads are small text-based advertisements or email copies that only contain a link and a sales pitch for an affiliate product. To get your hands on one, you need to buy it from a vendor on Udimi (we’ll get to that later).

They can be used in many ways but are most commonly sent out with subscription services like Aweber or GetResponse. They usually offer high open rates and have been called the secret weapon of online marketers by Forbes.

Whether you want to get a new website off the ground or build your email list, solo ads can make it happen. For example, you could place an advertisement on Solo advertising your webinar on how to build a 10-figure business. People click on your ad, attend your webinar and hopefully sign up for an affiliate offer or two, and sign up for your main product too!

Solo ads can be used by just about anyone trying to grow their business. This is especially true if you have a conversion-focused product that’s good at converting leads into paying customers. If that sounds like something you could use, we recommend checking out our Solo Ads sales funnel guide here.

How Solo Ads Work

Solo ads are email messages you pay to have your message or link delivered to an email list that you do not own. With a solo ad, you send traffic and leads directly to your website. You can also integrate solo ads into your social media marketing efforts — including paid posts on Facebook, Linkedin, and Twitter.

When someone buys something or signs up for your lead magnet, you can use a tracking link with a unique ID code in your thank-you message or email autoresponder series. When someone clicks on that tracking link, they’ll be taken directly back to their order page where they submitted their information. That makes it easy for them (and you) to verify their order and easily reaccess all of their contact information later if needed.

Here are the basic steps on How Solo ads work:

What Do You Get?

You’re buying access to someone else’s audience and sending them offers on their behalf — usually as an affiliate for them or sometimes even an affiliate of theirs. Solo advertising works best when you have products and services that target specific niches and offer something unique within those niches; if not, most people aren’t going to sign up just because they received a solo ad from some random person.

First of all, you will need to find a good solo ad seller. Some will let you write the email ad copy by yourself. Once you send the tracking URL and specify the date you want traffic to receive, the solo ad seller will start working on your campaign.

The owner of the email list will then send the email to that many contacts, and if everything goes as planned, you get traffic and sales.

Your decision will depend on your business, but there are some rules to determine if you could benefit from solo ads or not. You may consider giving it a shot if you fit any of these criteria.

Why Use Solo Ads?

Most digital marketers turn up their noses at solo ads. I used to think they were a waste of money, but my tune has changed. Solo ads are an excellent way to drive sales and build relationships with potential customers. Because they’re such a great source of traffic for almost no cost, I recommend that you test solo ads at least once during your career as a marketer or entrepreneur.

If you search for ways to drive traffic to an URL, you will find numerous ways. Some may seem fantastic, but it is not in reality. For instance, organic traffic or search engine traffic are some of the most converting traffic.

However, it is not easy to get the traffic you want in today’s SEO (Search Engine Optimization) space. There are many factors to consider, like the competition, return for money, and investment.

In an earlier tutorial on How to estimate organic visitor cost in dollar value, I shared the truths of free traffic sources like search engines and why you must get to know your niche and EPCs, CPCs & CPLs if it’s worth investing beforehand.

Also, Google ads can be profitable if you have a marketing budget and the niche you are involved in is not that competitive. If you are in fields such as Health and Fitness and even business opportunities or personal development, solo ads can outperform Google Ads traffic for your offers.

Furthermore, Facebook ads have become so saturated that getting clicks from Facebook has become more pricey than Google Ads in some niches like eCommerce.

All in all, Solo ads traffic can give you wonders if you do it right. Learn more in this Solo ads vs Facebook Ads vs Google Ads comparison article.

Here are more reasons why to use solo ads:

Your Niche Is Competitive

If you’re trying to make money in health, gambling, and dating, you need to rank high, or you will get nowhere.

No matter how hard you try to rank for long tail keywords, there will always be top authoritative sites like Amazon, Walmart, Bestbuy, and other local sites dominating the top 3 places in Google SERPs (Search Engine Result Pages).

A helpful hand from some good solo ad email lists would mean the world to you in this case. Because you can get clicks for $0.40 for many niches, you will get high-quality traffic in demand and overcome the competition.

Your Niche Is Saturated

In that case, no matter how high-quality your content is, it won’t get through without a bit of assistance.

For instance, niches like Make money online, Business opportunities, and Health & fitness are saturated. As a beginner, to get even a small chunk of traffic is extremely hard when top players have got every tool to defeat small players.

Ad networks do not support your offer

Google Ads, Facebooks Ads, and some advertising networks do not allow running ads for offers in specific niches, particularly Gambling and Network Marketing. This makes Solo advertising the best possible choice for most marketers to get quality traffic.

You’re Starting with a Low Budget

One of the cool things about Solo advertising is that beginner-friendly environment. Unlike Google Ads and Facebook Ads, where you want to consider their ad policies and quality measures to not your ads account get locked out, Solo ads platforms have very low laws or regulations. This makes a beginner-friendly environment where a newbie can run a solo ads campaign today and get experience without worrying about Google closing down your entire ad account!

Also, CPC (Cost per click) in some niches in Google ads is in double digits. The screenshot below shows the keywords along with their CPC values for the Google U.S. database. The niche is Network Marketing.

But, you can easily find Solo ad vendors with MLM email lists who sell traffic for $0.50 per click! This makes Solo advertising as a whole an excellent place to buy traffic with a low budget.

Take decisions immediately

Sometimes, you will need your business to start growing right away, and you won’t have months to build a solid audience base.

For instance, you will have to spend a tremendous amount of time, effort, and energy to build an email list of 10,000 subscribers with organic traffic (search traffic or Youtube traffic).

But, since you can tap into multiple email lists every day and buy any amount of traffic, building a list of 10K leads is very easy.

Since the solo ad traffic is driven immediately, unlike organic traffic that needs continuous optimization and ranking higher on Google SERPs, you will get more comfortable with Solo ad traffic.

Build your asset at a lower cost

One of the key benefits of choosing solo ads instead of other traffic sources is the high lead conversion rate due to:

These aspects make solo ad traffic more effective in CPL (Cost per lead) compared with most other traffic sources.

Solo advertising is a better choice if you want to build a high-quality, responsive email list in a short time by spending much fewer funds.

There’s not much downside and lots of upsides! However, there are some rules you need to follow if you want them to succeed…

Are Solo Ads Right For Your Business

If you’re unsure whether solo ads are right for your business, here are a few reasons why they might be a good fit.

First, solo ads allow you to expand your reach — solo ads enable you to reach an audience that would otherwise be impossible. This can include email lists of thousands of people. Not every person in this world is on Facebook or Twitter or even using Google to search for solutions for their potential problems. Solo ads give you access to some of those people.

Second, solo ads can help establish yourself as an authority figure in your niche and build trust among potential customers — when someone is considering whether or not to buy from you, they will often check out what others have said about you online.

Does solo ad traffic perform well for your niche?

Since the solo ad traffic originates from email lists, traffic is targeted. However, depending on the offer, it will not be a sustainable traffic source for you.

Here are some niches where solo ad traffic works well typically.

1. Make Money Online (MMO)
2. Business Opportunities (Biz Opp)
3. Internet Marketing
4. Network marketing (MLM)
5. Crypto (Cryptocurrencies)
6. Forex
7. Personal Development (if business/money related)
8. Email Marketing
9. Dropshipping
10. Stocks, Forex, Binary
11. Clickfunnels (products by Etison LLC)
12. Entrepreneurship
13. CBD oil
14. Health & Diet
15. Fitness
16. Travel
17. Survival & Prepping

Also, Solo ads work pretty well with specific types of offers. Here are some of them:

Depending on the product, some eCommerce products can perform well too. But, if they have an element to help people immediately (instant gratification), those will perform exceptionally well. Learn more in this article about using solo ad traffic in eCommerce niches.

Benefits Of Solo Ads

So, why should you use solo ads over, let’s say, Banner ads?

Here are three benefits of solo ads:

It’s Straightforward

One of the most significant benefits of Solo ads, in my experience, is their straightforwardness. You won’t be spending hours trying to think of catchy pop-ups or a new blog post.

Instead, your brainstorming ends with writing your email and paying the vendor. The rest happens by itself.

It’s Comprehensive

Unlike banner ads, where you have a very limited number of quality website publishers, Solo advertising allows you to tap into multiple email lists anytime you want. If vendors have built up massive email lists, then this will be great for you if your niche is much more general.

If your niche is specific, vendors will be ready to cater to you.

It’s Effective

Solo ad traffic is qualified from the very beginning. The seller knows his list’s responsiveness and hence will send the email to a highly engaged segment. People will have to read the subject, read the email body, and then click the CTA link.

When the visitor lands on your targeted URL, he or she is aware of what to do. So, you will usually get a higher lead conversion rate (40%+) and a higher sales conversion rate.

This makes Solo Advertising more effective than most paid ad traffic sources.

Traffic Tiers in Solo Advertising

There are a lot of misconceptions about solo ads. Many advertisers who run solo ad campaigns think they can run any type of ad and it will perform well, but that’s not true. There are many different tiers of traffic out there, and your marketing budget isn’t unlimited.

When running solo ads, you need to match up the tier of traffic with your budget for maximum results — after all, what’s good for your biggest competitor probably won’t be right for you! Let’s take a look at each tier in-depth and how to use them most effectively.

Tier 1 Traffic

The most popular and go-to traffic tier among the solo ads community. Tier 1 countries in solo advertising are English-speaking wealthy countries.

1. United States
2. United Kingdom
3. Canda
4. Australia
5. New Zealand
6. Singapore *

* Singapore has been considered a Tier 1 country in solo advertising due to the higher GDP per Capita (Nominal) and the high English literacy rate.

Learn more about traffic tiers in solo advertising from this article.

Solo Ads Funnels

The ultimate goal of buying solo ad traffic is to make money. It involves funneling traffic to offers. Depending on how it is set up, there are three ways to use solo ad traffic to make money.

1. Send traffic directly to an offer.
2. Send traffic to your bridge page and then link out to sales pages from the bridge page.
3. Send traffic to the squeeze page and then redirect traffic to a sales funnel

Traffic to Offer

The first method is sending traffic directly to the offer. It is also known as direct linking. The main advantage of this method is that more people will see the offer page. If you buy 300 solo ad clicks, 300 people will see the sales page. This method is best for testing a sales funnel’s performance directly.

The downside of the direct linking method is you are not collecting user data. It is not recommended to direct linking as you are not building your email list.

Bridge page to Offer

A Bridge page is an intimidatory page that warms up the traffic about the offer.

This method is more effective in terms of increasing the sales conversion rate. Using a bridge page between solo ad traffic and the front-end sales offer will reduce the number of people who see the sales page but will get more conversions.

Squeeze page to Sales Funnel

Third, the recommended method for solo ad traffic is sending traffic to a squeeze page and then redirecting it to the sales funnel. A squeeze page is a simple lead capture page. Find a collection of best lead registration pages for solo ads here.

Check out this article on How to Set Up an Effective Solo Ads Sales Funnel to find out more details.

Solo Ads for Affiliate Marketing

Many people buy solo ad email traffic to make money with affiliate offers. Solo ads and affiliate marketing perform well only if you follow the right steps.

Two ways to use solo ad traffic with affiliate offers:

1. Send traffic directly to the affiliate offers
2. Send traffic to squeeze page and then redirect to funnel with affiliate offers

The first method performed very well several years ago. But, in the current environment, it does not yield positive ROI regularly.

That is why you must collect visitors’ email addresses first and then redirect them to the sales funnel with affiliate offers.

The Tripwire Funnel

A tripwire product is a low-cost front-end product. Usually, those are priced below $10.00.

Many affiliate products have these items:

1. Low-cost front-end offer — These are moderately valuable yet low-priced items.
2. Core Offer — These are high-value main products priced in a reasonable range. Ex: $47 – $297 to $497, depending upon the sales funnel. There will be different pricing tiers (Standard, Pro editions, etc.) on the core offer, and might have payment plans.
3. Profit Maximizers
   1. Upsell — A value-added item that complements the core offer. A sales funnel can have multiple upsells.
   2. Downsell — If the user rejects the upsell, a lower priced and less feature-rich offer will be pitched.
   3. OTOs — One-Time Offers or OTOs are exclusive offers that can be seen and bought only once.
   4. High-end items — These account for the most revenue in the sales funnel. Mostly, they are one-on-one coaching sessions, mastermind webinars, or personal meetings, generally priced in four figures. You will get a lower commission rate like 5% – 10% on these offers.

Depending on the product, there will be at least one subscription-based service. Most recurring products give a 30% – 50% commission cut. So, these types of offers are great for making passive income.

Check this complete guide to using solo ads for affiliate marketing to learn more. It covers:

How to Ensure Success with Solo Ads

Like every other internet marketing venture, in solo advertising, you need to follow fundamental steps to ensure success.

Target Solo Ads

No matter which source you buy traffic from, it should be highly targeted with the offer’s subjective. Else you will not get sales.

There are many ways to buy solo ads online. My favorite and recommended method for beginners and intermediates is the Udimi solo ads marketplace.

Udimi is a solo ad marketplace that helps buys and sellers connect with each other and make smooth transactions. Learn more in this beginner’s guide: How to Use Udimi platform

Why Udimi for Solo ads

There are numerous ways to purchase solo ads. Some vendors even sell traffic from their websites. You can find several solo ad providers in this article. But, there are different reasons why choosing a solo ad directory like Udimi is always beneficial.

Check this Udimi review to learn more details about Udimi, including how it works, its pros & cons, and its benefits.

Go to Udimi and create your account. You will get a $5 discount when you sign up via this link.

Now go to the ‘Find Sellers’ section and search for your query. For example, you can get started by selecting the niche, number of reviews, or main traffic source.

The Vendor

The next step is selecting a good vendor. This is very important as different vendors have different email lists and ways they have built and managed them. Some of those are:

• Solo ads – Yes, solo ads sellers buy solo ads from other sellers to build their list fast. Also, some sellers have access to private solo ad sellers who only deal with a limited number of high volume and consistent buyers.
• Native ads – Niche relevant ads placed on popular websites.
• Social ads – Facebook ads etc.,
• Sales funnel clicks – Funnel clicks are another traffic medium to get niche relevant traffic.

For example, some solo ad sellers have “buyers lists” that include people who have purchased something before.

Here is the portfolio of a solo ad seller on Udimi.

You can select the number of clicks needed when the traffic is needed, enter the link or ad text, and place the order. See the screenshot below for Khaled Ibrahim’s solo ad profile on Udimi.

Most good solo ad vendors have got a higher positive rating, higher percentage of repeating orders, and “I got sales” ratings.

Here is a list of best solo ad sellers with their performance statistics like positive to negative ratings, tier 1 country traffic percentage, and got sales review percentage.

The Approach

Buying solo ads is an art.

You cannot pause a campaign once it’s done. So, you must ensure everything is in place accurately; your tracking link, squeeze page, post submit actions, affiliate links in emails, and buttons.

Ask questions

One of the very first things to do is to connect with the potential solo ad seller and ask them questions. Here are some of them:

1. How have you built the email list?
2. How often do you send emails to your list?
3. How often do you add new subscribers? and which ways
4. Does your email list include buyers?
5. Do you make sales with your email list?
6. What type of offers works well with your email list?

The minimum for solo advertising

You cannot spend more and waste money on untargeted traffic and spend less and not get enough data to make decisions. So, you should invest a reasonable amount and increase only when you’re satisfied with the results.

According to many statisticians, more data (or larger the sample size) is better. However, you have to take the middle path due to the cost involved in Solo Advertising.

For example, you can buy 100 clicks first and see if the vendor’s traffic works well with your funnel. Anything less than 100 is not enough to get a meaningful judgment.

The optimum for solo advertising

Let’s assume that you have set up a basic solo ad funnel where there are a squeeze page, front-end tripwire offer, and email autoresponder sequence.

If the squeeze page’s conversion rate is 35% which is easy to achieve if you follow the required steps, you will need about 300 people to see the squeeze page to get at least 100 leads. Since the people are redirected to the front-end tripwire offer once converted into subscribers, 100+ people will see the sales page. And if the front-end offer’s conversion rate is 2%, you will make two sales from 300 clicks.

If the EPC (Earnings per click) across the entire sales funnel is $1.5, you will earn approximately about $150 from 300 clicks. In fact, many affiliate networks list these details under every product. Here is a screenshot of the JvZoo marketplace in which you can see the EPC, refund rate, etc., across the entire funnel.

Writing the Ad

Some solo ad vendors allow you to write the email ad text. If your service provider lets you do this, you need to write the ad. Here are why:

Here are some tips to get the most from your solo ad by writing ad copy:

Hook The Readers

People tend to receive tons of ads in their mailbox every week, so yours needs to stand out from the crowd. The email subject line is the first thing people see.

So, use a tool like Anyword to generate attention-grabbing email subject lines. Learn more in this in-depth review. Or you can use one of these best-performing email subject line examples to test open rates on your campaigns.

Keep It Simple

There is a pattern current day’s internet users read. Only a tiny fraction of people read the email message. Instead, make it one to three paragraphs in length, and write in proper, straightforward language. Use a grammar checker such as Grammarly if needed.

The solo ad seller’s email list might have people of all demographics and educational levels. Don’t use complex expressions and metaphors even if they sound creative to you.

Link It

The primary reason for writing an ad for Solo Advertising is to get people to click on your link. A link to your main page will suffice, and you may put it in using a call to action.

Your call to action could be:

1. Button
2. Image
3. Text

Don’t forget to track each one of your links with software like ClickMagick.

Target Properly

Even though you’re targeting an audience interested in your niche, you gain nothing by staying too general. Start off with your email subject line. Get to the point from the first few paragraphs in the ad text.

You could address a specific problem common among that group of people. This way, you will only have people reading the rest of the message who are interested in the particular topic or problem.

Then, offer an innovative solution. This could be your lead magnet or sales offer.

How to Get the Best Out of Solo Ads

The only thing that is completely valid in solo advertising; every visitor matters!

So, here are some tips and tricks to get the best out of solo ads.

Track everything

I cannot insist on talking about the importance of tracking in solo ads. You can scale your campaigns by ordering more when you know whose solo ad traffic is converting better with your sales funnel.

ClickMagick has innovative and helpful features like sales funnel tracking that shows the conversion rate across the entire funnel.

Also, its Traffic Quality Checker is very helpful in determining the quality of solo ad traffic of individual sellers.

Its mature features such as URL rotator, sales funnel conversion tracking, and traffic quality checker will be most helpful when buying solo ads.

Use a high-performing landing page builder

There are hundreds of landing page builders out there. But, not all of them are optimized with high servers, CDNs (Content Delivery Networks), non-bloated coding, and offer a high uptime guarantee. Over 100,000 professional marketers use Clickfunnels for their marketing campaigns for different reasons. High performance is definitely one of them.

Retarget people who did not sign up

It costs $0.40 or more for every solo ad email click. If your landing page’s lead conversion rate is 40%, 60% of other people are not on your list. The best way to encourage them to sign up for your offer is by running a retargeting ad campaign on Facebook, Twitter, Linkedin, Pinterest, and Google Display Ads.

Not only will you get more optins that way rather than spending more money on solo ads, but you will also ultimately get more leads for a low-cost price.

Get exit traffic to convert

One of the smartest ways to get more people to convert is by displaying targeted exit popups. Most On-Site Conversion Rate Optimization (CRO) tools have this technology.

You need to create a mobile-friendly exit popup so that when people try to exit from the squeeze page, they will be shown a targeted signup form.

The screenshot below shows some templates from ConvertBox.

ConvertBox is an intelligent signup form builder with tons of features. Learn more in this ConvertBox review. It has features like personalization, target based on visitor location, activity, time on page, and page abandonment.

ConvertBox’s pricing is very compelling because of its lifetime offer. Learn more.

Alternatively, you can use a tool like Convertful, which consists of several unique features like content locking, gamification widgets, and advanced analytics. Learn more.

Use alert popups

By showing a warning message when a visitor tries to close the browser tab or window, you can attain more visitors on the page and get them to complete tasks.

According to the screenshot above, you will see that the alert box asks the user to stay on the page or leave the page and see another related offer.

Traffic similar to solo ads

Do you know that there are two more traffic types similar to solo ads?

They are:

1. Funnel Clicks
2. Mixed Clicks

Funnel Clicks

Funnel clicks originates from sales funnels. People generate funnel clicks in two main ways:

1. Displaying a banner on the Thank You page or Success Page, or another page on the sales funnel
2. Funneling exit traffic

Since the funnel clicks originate out of a funnel, the audience has already taken action so that you will see high engagement (e.g., more optins on your lead capture page). However, since the visitor is on a funnel, you will get lower responsiveness in email messages compared with solo ads.

Funnel clicks are cheaper than Solo ads.

Mixed Clicks

Mixed Clicks are a mixture of both solo ad traffic and funnel clicks traffic. Mixed Clicks are cheaper than Solo ads traffic but more expensive than Funnel clicks.

Learn more in detail in this Solo ads vs Funnel Clicks vs Mixed Clicks article.

Solo ads Conversion Rate

One key element of your Solo ads funnel should be the higher lead conversion rate. It is a critical variable; depending on that, you can scale your ad campaigns and increase profits.

For example, if your solo ad conversion rate is 40%, 60% of people will not be on your list.

Solo ads conversion rate killers

Why do your lead capture pages get lower conversion rates? Here are a few reasons:

Solo Ads Conversion Rate Boosters

Apart from the above tips, you should always split test your landing pages to find a high converting one. Start with main components like the headline and CTA button. Also, if you used double opt-in, give single opt-in a try and see the difference.

Lead Magnet

A lead magnet is an incentive that you use to increase signups. People get your lead magnet instead of sharing their email addresses.

Characteristics

What criteria are suited for a good lead magnet? Here are some:

Ideas

Here are some lead magnet ideas:

The best part is that affiliates will make $1 for every lead from this offer!

Design

Getting lead magnets for your lead funnel is easy. There are several ways.

How to Make Money Online with Solo Ads

Buying traffic from someone is to make money. There are many ways to make money from solo ad traffic.

Solo Ads and Your Sales Funnel

Do you have a sales funnel? Have something useful for others? If you use it, refer to this tutorial on how to set up an effective solo ad funnel to learn to earn money by using your offers with Solo ad traffic clicks.

You can integrate other traffic sources and build retargeting audiences and lookalike audiences from Facebook to increase revenue.

Solo Ads and Affiliate Marketing

Integrating high-performing affiliate offers is one of the most popular ways to get a quick return from your solo ad campaigns.

Refer to this complete guide: How to use Solo Ads for Affiliate Marketing

Become a Solo Ads Seller

Starting a professional Solo ad selling business can be profitable if you do it right. Not only will you make money by sending traffic to others, but you also earn money to build your list bigger.

Read this comprehensive guide: How to Start a Solo Ad Business from Scratch

Solo Ad Arbitrage

Becoming a Solo ad reseller can also be lucrative if you do it correctly. This way, you will not only be obliged to maintain your email list but also not worry about getting the clicks needed.

Check out this beginners’ guide: Solo Ads Arbitrage: How to Become a Solo Ad Reseller

Solo Ads Alternatives

Solo Advertising is such a unique way of driving traffic. Here are some alternatives if you are looking for ways to drive traffic similar to solo advertising traffic.

1. Email newsletter ads — You can purchase traffic based on CPM (Cost per mile or 1,000 ad impressions) or CPC models on various platforms like Buysellads. Basically, your banner ad will be displayed in a section of the email newsletter. Since newsletters are getting higher open rates and engagement ratios, you can get similar results as Solo ads traffic.
2. Sponsored email broadcasts — Some bloggers allow sponsored email broadcasts to their lists. Contact and ask for the price and other details such as total subscribers, open rates, CTR, and engagements before order traffic. Although this method is time-consuming, it could result in many valuable opportunities.
3. Sponsored mentions on email newsletters — Some brands with huge lists provide sponsored mentions for a flat fee. These can be lucrative and perform well as solo ad traffic.

Apart from those, there are many ways to drive visitors to an URL. However, email Solo advertising is unique in its design and performance.

Weaknesses of Solo Ads

Like all other business models, Solo Advertising has its strengths and weaknesses.

Some of its main pitfalls are:

Solo Ads Best Practices

Here are some best practices to overcome or minimize the above weaknesses in Solo Advertising and get better.

Affiliate Promotion Strategies for Solo Ads Traffic

Since Solo Advertising is a crowded space as a whole, you will have to use different tactics and strategies to stand out from others and make money with solo ad traffic.

How to make Solo Ads work

I highly recommend before investing money into Solo ads that you first:

1. Learn copywriting
2. Choose great products
3. Write a 90 days autoresponder sequence

Copywriting

Copywriting is the holy grail of online marketing. If your copy is poor, no one will buy from you.

The BEST way to improve your copy is to subscribe to other affiliate marketers’ (the best in the world) email lists. So you see someone running a YouTube ad, click on it and give them your email.

If you are not from the USA, get a VPN, visit some marketing blogs, watch videos, and sign up for their email lists. And then READ their emails and learn from their approach. You can also find great copywriting books on Amazon.

Offer selection

The first product recommendation matters a lot. Depending on which the subscribers’ trust in you will be decided greatly. Make sure the 1st product you recommend is the best one. Here are some affiliate networks where you can find good offers.

1. Clickfunnels Affiliate — Great to find a variety of Internet marketing and Business Opportunity related high quality digital and physical products
2. ShareASale Affiliate Network — Get access to hundreds of high-quality services and products. Learn more.
3. ClickBank — One of the oldest and most popular places to find high-quality offers in different niches
4. JvZoo — Get product launches by marketers mostly in Internet Marketing (I.M.)
5. WarriorPlus — An affiliate network similar to JvZoo

Autoresponder series

This has to be done, or you might give up along the way and stop writing emails because your investment literally goes down the drain once that happens.

Solo Ads Tools

Like you will have to use SEO tools for SEO (Search Engine Optimization) like Semrush, you will have to use tools in Solo Advertising.

Landing page builder

Currently, you will encounter many landing page builders. Choose one intelligently and stick with it. Here are some landing page builders for email Solo advertisers.

Link Tracker

Link tracking is an essential part of solo advertising. If you use a platform like Udimi, you will get a link tracking report. However, it is recommended to have dedicated link tracking software in your arsenal.

1. ClickMagick
2. Voluum
3. LinkTrackr
4. ClickMeter
5. Improvely
6. RedTrack

URL shortening tools like Replug, PixelMe, and Bitly aren’t equipped with features like funnel tracking. So, using a link tracking tool like ClickMagick in your solo ad campaigns is recommended.

Email Marketing Tool

Email marketing tools can be distributed into two main groups.

1. Self-hosted — Hosted and managed by you
2. Hosted — Hosted and managed by a third party

Feature	Self-hosted	Hosted
Customization	Yes	Limited
Use different email sending services	Yes	No. You are stuck with one provided
Use dedicated email sending IP addresses	Yes	Depending on the plans
Pricing	Cheap	Expensive

Self-hosted email software for solo ads

Many self-hosted email marketing software allows you to integrate Amazon AWS SES (Simple Email Service), Sendgrid, PostMark, and MailGun and send an email for a very cheap price.

Advantages	Disadvantages
Save money	You need to maintain the platform
Customize email marketing software as you need	Might need technical skills
Use custom domains and the Whitelabel email platform	Lack of features compared with hosted solutions
Use dedicated IPs, sending profiles, and more	You are on your own. You will need to figure out what to do if something happens. No support is provided.

Self-Hosted email software solutions

The list is not in any particular order. Read reviews online and give them a try.

1. Sendy
2. Mautic
3. MailWizz – A self-hosted email software script that can be bought from Codecanyon
4. Mailster – A newsletter plugin for WordPress

Hosted email software for solo ads

If you are getting started on solo advertising, hosted email marketing services are recommended as it needs very low technical skills.

Advantages	Disadvantages
Many email marketing tools have many features and integrations with other apps.	Price can be heavily based on your list size.
Customizable email form builders and newsletter editors	Your messages will be pooled with other IPs and sending profiles. So, getting a higher inbox rate and deliverability rate depends on the company’s preferences
No need to worry about the technical side of the email marketing tool	Lack of features compared with hosted solutions
Get additional features like landing page builders, CRM, web visitor tracking, and Live Chat solutions.	Some email marketing tools do not welcome solo advertisers. So you have a small selection of tools.
Support. Most services offer live chat, 24*7 email, and even phone call assistance.

Hosted email marketing solutions

This list is also not in any specific order. Please check out the official website and reviews and try them all. Most of these provide free trials without credit cards needed.

1. GetResponse
2. Aweber
3. ConvertKit
4. ActiveCampaign
5. CampaignMonitor
6. iContact
7. Ontraport

Also, some all-in-one funnel builder software provides hosted email marketing solutions.

1. Actionetics by Clickfunnels — Connect your email sending service like Sendgrid and start sending emails cheaply. A great value for money.
2. Emails by Kartra — Another funnel builder and an alternative to Clickfunnels that provide email marketing services.
3. GrooveMail — Groove.CM is another all-in-one platform for internet marketers. GrooveMail is its subsidiary for email automation.

On-Site Conversion rate optimization

Increasing conversion does not happen automatically. You will have to optimize the site or landing page for it. In Solo ads advertising, every click matters. Here are some tools to increase conversions on leads and sales.

Notification and signup form builders

The first type of CRO (Conversion Rate Optimization) tool is notification & signup form builders.

These allow you to:

Here are some of the best form builders:

1. ConvertBox — One of the best form builders for professional marketers. Learn more.
2. Convertful — Another beast when it comes to on-site conversion rate optimization tools. It is equipped with amazing features such as gamification widgets (spin wheel, scratch card) and giveaway forms. Convertful’s targeting and integrations are also second to none. Learn more in this Convertful review. Check out this Convertful Agency review if you are interested in the whitelabel solution.
3. RightMessage — Yet another personalization-based CRO tool.
4. Optimonk
5. OptinMonster
6. Sumo

Cart builder

Whether you use solo ads to promote your stuff or sell solo ads, you will need good online cart software.

1. ThriveCart — One of the best online checkout software with tons of features like JV partnerships, Smart taxes, landing page builder, and an affiliate platform. It supports PayPal, Stripe, 2Checkout, Apple Pay, and Google Pay.
2. SamCart — Another cart builder for marketers with many features.
3. PayKickStart
4. GrooveSell — The subsidiary shopping cart product by Groove.CM for selling products.

Social Proof

Social proof like testimonials, reviews, and real-time buyer showcase widgets can increase solo ad conversion rates.

Here are some online tools that let you display social proof widgets on your website.

1. Powr — Display testimonials and reviews on your website. Plus, Powr is equipped with 60+ apps such as event calendar widget, pricing table creator, and PayPal Pay button to grow your business.
2. HoverSignal — Display targeted social proof signals on your solo ads landing page and increase conversions.
3. Elfsight — Showcase reviews, display notification bar with countdown timers, and do more with 80+ Elfsight widgets. ElfSight is the closest competitor to Powr. Learn more.

Final Words on Ultimate Guide to Solo Ads 2022

If you read every word on this updated guide to Solo ads in 2022, you basically learned every necessary aspect of the Solo advertising business.

Like anything in business, it is not easy to make money. However, due to the higher ROI on email marketing, Solo advertising can be your ultimate money machine if you do it right.

You can…

1. Make money with your list by promoting your offers, affiliate products
2. Earn money by selling email clicks
3. Grow your email list further day and out with collaborations, email swaps, and even buying traffic from solo ad sellers

So, what is the one thing you most like and dislike about Solo ads? Share your thoughts and concerns in the comments below.

Frequently Asked Questions