Solo ads are one of the most cost-effective ways to advertise your business in 2021. Solo ads are also called solo email ads, solo ad blasts, or solos in general.
Regardless of what you call them, they allow you to reach more people more effectively than almost any other type of marketing campaign.
However, before you start creating and sending out your own solo ads, you’ll need to understand exactly what they are and how to use them properly.
In this new guide to Solo Advertising, you will learn Solo ads 101 from A to Z.
- What are Solo Ads?
- How Solo Ads Work
- What Do You Get?
- Why Use Solo Ads?
- Are Solo Ads Right For Your Business
- Benefits Of Solo Ads
- Traffic Tiers in Solo Advertising
- Solo Ads Funnels
- Solo Ads for Affiliate Marketing
- How to Ensure Success with Solo Ads
- How to Get the Best Out of Solo Ads
- Traffic similar to solo ads
- Solo ads Conversion Rate
- How to Make Money Online with Solo Ads
- Solo Ads Alternatives
- Weaknesses of Solo Ads
- Solo Ads Best Practices
- Affiliate Promotion Strategies for Solo Ads Traffic
- How to make Solo Ads work
- Solo Ads Tools
- Final Words on Ultimate Guide to Solo Ads 2021
- Frequently Asked Questions
What are Solo Ads?
Email solo ads are small text-based advertisements or email copies that only contain a link and a sales pitch for an affiliate product. To get your hands on one, you need to buy it from a vendor on Udimi (we’ll get to that later).
They can be used in many ways but are most commonly sent out with subscription services like Aweber or GetResponse. They usually offer high open rates and as such has been called the secret weapon of online marketers by Forbes.
- A solo ad is an email campaign that you send to a niche email list that you do not own.
- You basically “rent” these email lists of someone else in your industry to send your targeted promotions.
- Building a comprehensive email list is the cornerstone of any successful internet promotion, sale, or business.
Whether you want to get a new website off the ground or build your email list, solo ads can make it happen. For example, you could place an ad on Solo advertising your webinar on how to build a 10-figure business. People click on your ad, attend your webinar and hopefully sign up for an affiliate offer or two along with signing up for your main product too!
Solo ads can be used by just about anyone trying to grow their business. This is especially true if you have a conversion-focused product that’s good at converting leads into paying customers. If that sounds like something you could use, we highly recommend checking out our guide on Solo Ads sales funnel here.
How Solo Ads Work
Solo ads are email messages that you pay to have delivered automatically to an email list. With a solo ad, you send traffic and leads directly from your website. You can also integrate solo ads into your social media marketing efforts — including paid posts on Facebook, Linkedin, and Twitter.
When someone buys something or signs up for your lead magnet, you can use a tracking link with a unique ID code in your thank-you message or email autoresponder series. When someone clicks on that tracking link, they’ll be taken directly back to their order page where they submitted their information. That makes it easy for them (and you) to verify their order and easily reaccess all of their contact information later if needed.
Here are the basic steps on How Solo ads work:
- Set up your solo ads sales funnel. It could be an ordinary squeeze page (to collect leads) along with a bridge page (to pitch the front-end sales offer) and affiliate offer or a lengthier sales funnel with your tripwire offers, OTOs (One-Time-Offers), Upsells, and downsells. Depending on which way you choose, you may have to create other pages such as “Thank You.”
- Build an email autoresponder series on your email marketing service. Not many services support solo ads traffic. But, GetResponse and Aweber are two of those that support solo ad traffic.
- Create an email opt-in page (also known as a squeeze page) and integrate the email subscription form with your email marketing service to send leads instantly. Clickfunnels is one of the most used landing page builders that is supported by almost every email marketing service. Plus, Clickfunnels has several lead capture page templates for solo ads traffic and lets you A/B test funnels to optimize each element respectively.
- Go through the solo ads funnel yourself first to experience if it works as intended and fixes all issues. You may want to double-check CTA links, email autoresponder integrations as well.
- Publicize your squeeze page and map a custom domain name. A custom domain name gives more than brand recognition. Sometimes, you will get more optins by using a custom domain name. Clickfunnels allows using custom domains. Find if a domain name is available first (.com domains are recommended) and buy from NameCheap, PorkBun, and then move to Cloudflare DNS management. CloudFlare’s free services let you serve content from Cloudflare servers around the globe and many more functionalities such as minifying HTML, CSS, JS, and prevent DDoS attacks, and more!
- Find a good solo ad seller with high-quality traffic. I will cover more on this later.
- Some sellers allow you to create the email solo ad text copy. Some do not. Choose the way you want to proceed and place the order. You will learn more about how much solo ad traffic you need to buy later in this guide.
- Wait until the traffic is received completely and analyze your campaign’s performance.
- Optimize sales funnel to achieve higher EPC (Earning per click) and reduce CPL (Cost per lead) and scale your campaigns by buying more solo ads traffic.
What Do You Get?
You’re buying access to someone else’s audience and sending them offers on their behalf — usually as an affiliate for them or sometimes even an affiliate of theirs. Solo advertising works best when you have products and services that target specific niches and offer something unique within those niches; if not, most people aren’t going to sign up just because they received a solo ad from some random person.
First of all, you will need to find a good solo ad seller. Some will let you write the email ad copy by yourself. Once you send the tracking URL and specify the date where you want to traffic to receive, the solo ad seller will start working on your campaign.
The owner of the list will then send the email to that many contacts, and if everything goes as planned, you get traffic and sales.
Your decision will depend on your business, but there are some rules to determine if you could benefit from solo ads or not. If you fit any of these criteria, you may consider giving it a shot.
Why Use Solo Ads?
Most digital marketers turn up their noses at solo ads. I used to think they were a waste of money, but my tune has changed. Solo ads are an excellent way to drive sales and build relationships with potential customers. Because they’re such a great source of traffic for almost no cost, I recommend that you test solo ads at least once during your career as a marketer or entrepreneur.
If you search for ways to drive traffic to an URL, you will find numerous ways. Some may seem fantastic, but it is not in reality. For instance, organic traffic or search engine traffic are some of the most converting traffic out there.
However, it is not easy peasy to get the traffic that you want in today’s SEO (Search Engine Optimization) space. There are many factors to consider, like the competition, return for money, and investment.
In an earlier tutorial on How to estimate organic visitor cost in dollar value, I shared the truths of free traffic sources like search engines and why you must get to know your niche and EPCs, CPCs & CPLs if it’s worth investing beforehand.
Also, Google ads can be profitable if you have a marketing budget and the niche you are involved in is not that competitive. If you are in fields such as health and fitness and even business opportunities or personal development, solo ads can outperform Google Ads traffic for your offers.
Furthermore, Facebook ads have become so saturated that getting clicks from Facebook has become more pricey than Google Ads in some niches like eCommerce.
All in all, Solo ads traffic can give you wonders if you do it right. Learn more in this Solo ads vs Facebook Ads vs Google Ads comparison article.
Here are more reasons why to use solo ads:
Your Niche Is Competitive
If you’re trying to make money in, say, health, gambling, and dating, you need to rank high, or you will get nowhere.
No matter how hard you try to rank for long tail keywords, there will always be top authoritative sites like Amazon, Walmart, Bestbuy, and other local sites dominating the top 3 places in Google SERPs (Search Engine Result Pages).
A helpful hand from some good solo ad email lists would mean the world to you in this case. Because you can get clicks for $0.40 for many niches, you will not only get high-quality traffic in demand but also overcome the competition.
Your Niche Is Saturated
In that case, no matter how high-quality your content is, it won’t get through without a bit of assistance.
For instance, niches like Make money online, Business opportunities, Health & fitness are saturated. As a beginner to get even a small chunk of traffic is extremely hard when top players have got every tool to defeat small players.
Your offer is not supported by ad networks
Google Ads, Facebooks Ads, and some advertising networks do not allow running ads for offers in certain niches, particularly Gambling, Network Marketing. This makes Solo advertising is the best possible choice for most marketers to get quality traffic.
You’re Starting and/or Have a Low Budget
One of the cool things about Solo advertising is that beginner-friendly environment. Unlike Google Ads, Facebook Ads where you want to consider their ad policies and quality measures to not your ads account get locked out, Solo ads platforms have very low laws or regulations. This makes a beginner-friendly environment where a newbie can run a solo ads campaign today and get experience without worrying about Google closing down your entire ad account!
Also, CPC (Cost per click) in some niches in Google ads is in double digits. The screenshot below shows the keywords along with their CPC values for the Google US database. The niche is Network Marketing.
But, you can easily find Solo ad vendors with MLM email lists who sell traffic for $0.50 per click! This makes Solo advertising as a whole an excellent place to buy traffic with a low budget.
Take decisions immediately
Sometimes, you will need your business to start growing right away, and you won’t have months to build a solid audience base.
For instance, you will have to spend a tremendous amount of time, effort, and energy to build an email list of 10,000 subscribers with organic traffic (search traffic or Youtube traffic).
But, since you can tap into multiple email lists every day and buy any amount of traffic, building a list of 10K leads is very easy.
Since the solo ad traffic is driven immediately, unlike organic traffic that needs continuous optimization and ranking higher on Google SERPs, you will get more comfortable with Solo ad traffic.
You build your asset at a lower cost
One of the key benefits of choosing solo ads instead of other traffic sources is the high lead conversion rate due to:
- The prequalification ability in email subject line and email body text
- The warmness of traffic (users are aware of what to do in the next step)
- User responsiveness and the target of traffic
These aspects make solo ad traffic is more effective in terms of CPL (Cost per lead) compared with most other traffic sources.
If you want to build a high-quality, responsive email list in a short time by spending much fewer funds, Solo advertising is a better choice.
There’s not much downside and lots of upsides! However, there are some rules you need to follow if you want them to succeed…
Are Solo Ads Right For Your Business
If you’re unsure whether solo ads are right for your business, here are a few reasons why they might be a good fit.
First, solo ads allow you to expand your reach — solo ads enable you to reach an audience that would otherwise be impossible. This can include email lists of thousands of people. Not every person in this world is on Facebook or Twitter or even using Google to search for solutions for their potential problems. Solo ads give you access to some of those people.
Second, solo ads can help establish yourself as an authority figure in your niche and build trust among potential customers — when someone is considering whether or not to buy from you, they will often check out what others have said about you online.
Does solo ad traffic perform well for your niche?
Since the solo ads traffic are originated from email lists, traffic is targeted. However, depending on the offer, it will not be a sustainable traffic source for you.
Here are some niches that solo ad traffic works well.
- Make Money Online (MMO)
- Busines Opportunities (Biz Opp)
- Internet Marketing
- Network marketing (MLM)
- Crypto (Cryptocurrencies)
- Personal Development (if business/money related)
- Email Marketing
- Stocks, Forex, Binary
- Clickfunnels (products by Etison LLC)
- CBD oil
- Health & Diet
- Survival & Prepping
Also, Solo ads work pretty well with specific types of offers. Here are some of them:
- Digital products for SEO/Web Design/PPC/Paid Social Agencies etc. — Ex: Graphic designing software, SEO course, PPC crash course, apps for agencies with white-labeling features
- Product launches — New products that could shake the industry perform well with solo ad traffic.
- ClickBank Affiliate Offers, Warrior Plus Offers, JVZoo Offers
- MLM products — Ex: TECADEMICS, FourPercent,
Depending on the product, some eCommerce products can perform well too. But, if they have an element to help people immediately (instant gratification), those will perform quite well.
Benefits Of Solo Ads
So, why should you use solo ads over, let’s say, Banner ads?
Here are three benefits of solo ads:
One of the biggest benefits of Solo ads, in my experience, is their straightforwardness. You won’t be spending hours trying to think of catchy pop-ups or a new blog post.
Instead, your brainstorming ends with writing your email and paying the vendor. The rest happens by itself.
Unlike banner ads, where you have a very limited number of quality website publishers, Solo advertising allows you to tap into multiple email lists anytime you want. If vendors have built up massive email lists, then this will be great for you if your niche is much more general.
If your niche is specific, there will also be vendors ready to cater to you.
Solo ad traffic is qualified from the very beginning. The seller knows his list’s responsiveness and hence will send the email to a highly engaged segment. People will have to read the subject, read the email body, and then click the CTA link.
When the visitor lands on your targeted URL, he or she is aware of what to do. So, you will usually get a higher lead conversion rate (40%+) and a higher sales conversion rate.
This makes Solo Advertising is more effective than most paid ad traffic sources.
Traffic Tiers in Solo Advertising
There are a lot of misconceptions about solo ads. A lot of advertisers who run solo ads campaigns think they can run any type of ad, and it will perform well, but that’s not true. There are many different tiers of traffic out there, and your marketing budget isn’t unlimited.
When running solo ads, you need to match up the tier of traffic with your budget for maximum results — after all, what’s good for your biggest competitor probably won’t be right for you! Let’s take a look at each tier in-depth and how to use them most effectively.
Tier 1 Traffic
The most popular and go-to traffic tier among the solo ads community. Tier 1 countries in solo advertising are English-speaking wealthy countries.
- United States
- United Kingdom
- New Zealand
- Singapore *
* Singapore has been considered as a Tier 1 country in solo advertising due to the higher GDP per Capita (Nominal) and the high English literacy rate.
Learn more about traffic tiers in solo advertising from this article.
Solo Ads Funnels
The ultimate goal of buying solo ad traffic is to make money. It involves funneling traffic to offers. Depending on the way it is set up, there are three different ways to use solo ads traffic to make money.
- Send traffic directly to an offer
- Send traffic to your bridge page and then link out to sales pages from the bridge page
- Send traffic to squeeze page and then redirect traffic to sales funnel
Traffic to Offer
The first method is sending traffic directly to the offer. It is also known as direct linking. The main advantage of this method is there will be more people who will see the offer page. If you buy 300 solo ad clicks, 300 people will see the sales page. This method is best for testing a sales funnel’s performance directly.
The downside of the direct linking method is you are not collecting user data. It is not recommended to direct linking as you are not building your email list.
Bridge page to Offer
A Bridge page is an intimidatory page that warms up the traffic about the offer.
This method is more effective in terms of increasing the sales conversion rate. Using a bridge page between solo ad traffic and the front-end sales offer will reduce the number of people who see the sales page but will get more conversions.
Squeeze page to Sales Funnel
Third and the recommended method for solo ad traffic is sending traffic to a squeeze page and then redirect to the sales funnel. A squeeze page is a simple lead capture page.
Check out this article on How to Set Up an Effective Solo Ads Sales Funnel to find out more details.
Solo Ads for Affiliate Marketing
Many people buy solo ad email traffic to make money with affiliate offers. Solo ads and affiliate marketing perform well only if you follow the right steps.
Two ways to use solo ad traffic with affiliate offers:
- Send traffic directly to the affiliate offers
- Send traffic to squeeze page and then redirect to funnel with affiliate offers
The first method performed very well several years ago. But, in the current environment, it does not yield positive ROI regularly.
That is why you must collect visitors’ email addresses first and then redirect them to the sales funnel with affiliate offers.
The Tripwire Funnel
A tripwire product is a low-cost front-end product. Usually, those are priced below $10.00.
Many affiliate products have these items:
- Low cost front end offer — These are moderately valuable yet low priced items.
- Core Offer — These are high value main products priced in a reasonable range. Ex: $47 – $297 to $497 depending upon the sales funnel. There will be different pricing tiers (Standard, Pro editions etc.,) on core offer and might have payment plans.
- Profit Maximizers
- Upsell — A value added item that compliement the core offer. A sales funnel can have multiple upsells.
- Downsell — If user rejected the upsell, a lower priced and less feature-rich offer will be pitched.
- OTOs — One Time Offers or OTOs are exclusive offers that can be seen and bought only once.
- High end items — These accounts for the most revenue in the sales funnel. Mostly they are one-on-one coaching sessions and mastermind webinars or personal meetings, generally priced in four figures. You will get a lower commission rate like 5% – 10% on these offers.
Depending on the product, there will be at least one subscription-based service. Most recurring products give a 30% – 50% commission cut. So, these types of offers are great to make passive income.
Check this complete guide to using solo ads for affiliate marketing to learn more. It covers:
- How to find good affiliate offers
- How to build an email list and set up an email autoresponder
- How to find big launches before they are released to prepare yourself
- Tips and tricks to boost affiliate sales
- Finding best solo ads for affiliate marketing
How to Ensure Success with Solo Ads
Like every other internet marketing venture, in solo advertising, you need to follow fundamental steps to ensure success.
Target Solo Ads
No matter which source you buy traffic from, it should be highly targeted with the offer’s subjective. Else you will not get sales.
Udimi is a solo ad marketplace that helps buys and sellers connect with each other and make smooth transactions.
Why Udimi for Solo ads
There are numerous ways to purchase solo ads. Some vendors even sell traffic from their websites. You can find several solo ad providers from this article. But, there are exclusive reasons why choosing a solo ad directory like Udimi is always beneficial.
- All sellers on Udimi are verified by ID, Photo, and Phone, and sometimes by email list.
- Guaranteed traffic on time — Udimi buyer and seller structure ensures that guaranteed solo ad traffic is delivered on time.
- Filter sellers based on the niche, track record, genuine buyer reviews, sales-driven ratio, and repeating customer rate
- Get refunds for possible frauds
- Optin tracking — A tool that will help you to find out which solos you buy are effective and which are not.
- Get email traffic — Udimi’s advanced traffic filtering ensure you are getting email clicks, not other
- Get traffic from quality solo ad sellers, not spammers — Udimi’s spamvertising and 404 email loops give Udimi a hint on if the seller’s emails landed on the spam folder. This ensures you are getting high-quality solo ads traffic.
- Ability to get desktop-only or mobile-only traffic
- Ask questions from sellers with the Live Chat option. Hang out with other like-minded people on the Udimi Forum.
- Udimi pricing for solo ads as a whole is cheaper than most other networks and alternatives.
Go to Udimi and create your account. You will get a $5 discount when you sign up via this link.
Now go to the ‘Find Sellers‘ section and search for your query. For example, you can get started by selecting the niche or number of reviews or main traffic source.
The next step is selecting a good vendor. This is very important as different vendors have different email lists and ways they have built them and managed them.
For example, some solo ad sellers have buyers lists that include people who have purchased something before.
Here is the portfolio of a solo ad seller on Udimi.
You can select the number of clicks needed when the traffic is needed and enter the link or ad text and place the order. See the screenshot below for Khaled Ibrahim’s solo ad profile on Udimi.
Most good solo ad vendors have got a higher positive rating, higher percentage of repeating orders, and “I got sales” ratings.
Buying solo ads is an art.
You cannot pause a campaign once it’s done. So, you need to make sure everything is in place accurately; your tracking link, squeeze page, post submit actions, affiliate links in emails, and buttons.
One of the very first things to do is connecting the potential solo ad seller and ask him or her questions. Here are some of them:
- How have you built the email list?
- How often do you send emails to your list?
- How often do you add new subscribers? and which ways
- Does your email list include buyers?
- Do you make sales with your email list?
- What type of offers work well with your email list?
The minimum for solo advertising
You cannot spend more and waste money on untargeted traffic and spend less and not get enough data to make decisions. So, you should invest a reasonable amount and increase only when you’re satisfied with the results.
According to many statisticians, more data (or larger the sample size) is better. However, due to the cost involved in Solo Advertising, you have to take the middle path.
For example, you can buy 100 clicks first and see if the vendor’s traffic works well with your funnel. Anything less than 100 is not enough to get a meaningful judgment.
The optimum for solo advertising
Let’s assume that you have set up a basic solo ad funnel where there are a squeeze page, front-end tripwire offer, and email autoresponder sequence.
If the squeeze page’s conversion rate is 35% which is easy to achieve if you follow the required steps, you will need about 300 people to see the squeeze page to get at least 100 leads. Since the people are redirected to the front-end tripwire offer once converted into subscribers, 100+ people will see the sales page. And if the front-end offer’s conversion rate is 2%, you will make 2 sales from 300 clicks.
If the EPC (Earnings per click) across the entire sales funnel is $1.5, you will earn approximately about $150 from 300 clicks. In fact, many affiliate networks list these details under every product. Here is a screenshot of the JvZoo marketplace in which you can see the EPC, refund rate, etc., across the entire funnel.
Writing the Ad
Some solo ad vendors allow you to write the email ad text. If your service provider lets you do this, you need to write the ad. Here are why:
- You can prequalify people from email subject line and email body text
- Can warm up the traffic
- Introduce yourself and explain about your business a bit in the email to build the trust
- Convince and persuade people what to do on the next page after clicking the hyperlink
Here are some tips to get the most from your solo ad by writing ad copy:
- Use power words to get the reader’s attention
- Write the message in the conversational tone
- Write small chunks of paragraphs. It is better off if each paragraph contains only one or two sentences
- Avoid using the “free” word as often (particularly if you are selling something on the other side)
- Sprinkle the CTA link multiple times on the ad copy.
- Utilize P.S to get more clicks
- Use emojis to make the ad copy more exciting to read. Don’t overuse them as it will cause harm
- Use numbers, bullet points and highlight important words with bold and italicizing and underlining.
Hook The Readers
People tend to receive tons of ads in their mailbox every week, so yours needs to stand out from the crowd. Email subject line is the first thing people see. So, use a tool like Anyword to generate attention-grabbing email subject lines. Learn more in this in-depth review.
Keep It Simple
There is a pattern current day’s internet users read. Only a small fraction of people read the email message. Instead, make it one to three paragraphs of length, and write in proper, simple language.
The solo ad seller’s email list might have people of all demographics and educational levels. Don’t use complex expressions and metaphors even if they sound creative to you.
The primary reason for writing an ad for Solo Advertising is to get people to click on your link. A link to your main page will suffice, and you may put it in using a call to action.
Your call to action could be:
Don’t forget to track each one of your links with software like ClickMagick.
Even though you’re targeting an audience interested in your niche, you gain nothing by staying too general. Start off with your email subject line. Get to the point from the first few paragraphs in the ad text.
You could address a specific problem common among that group of people. This way, you will only have people reading the rest of the message who are interested in the particular topic or problem.
Then, offer an innovative solution. This could be your lead magnet or sales offer.
How to Get the Best Out of Solo Ads
The only thing that is surely accurate in solo advertising; every visitor matters!
So, here are some tips and tricks to get the best out of solo ads.
I cannot insist on talking about the importance of tracking in solo ads. Only when you know whose solo ad traffic is converting better with your sales funnel can you scale your campaigns by ordering more.
ClickMagick has innovative and helpful features like sales funnel tracking that shows the conversion rate across the entire funnel.
Also, its Traffic Quality Checker is very helpful in determining the quality of solo ad traffic of individual sellers.
Use a high performing landing page builder
There are hundreds of landing page builders are out there. But, not all of them are optimized with high servers, CDNs (Content Delivery Networks), non-bloated coding, and offer a high uptime guarantee. Clickfunnels is used by over 100,000 professional marketers for your marketing campaigns for different reasons. High performance is definitely one of them.
Retarget people who did not sign up
It costs $0.40 or more for every solo ad email click. If your landing page’s lead conversion rate is 40%, 60% of other people are not on your list. The best way to encourage them to sign up for your offer is through running a retargeting ad campaign on Facebook, Twitter, Linkedin, Pinterest, and Google Display Ads.
Not only will you get more optins that way rather than spending more money on solo ads, but you also get more leads for a low-cost price ultimately.
Get exit traffic to convert
One of the smartest ways to get more people to convert is by displaying targeted exit popups. Most On-Site Conversion Rate Optimization (CRO) tools have this technology.
You need to create a mobile-friendly exit popup so that when people try to exit from the squeeze page, they will be shown a targeted sign-up form.
The screenshot below shows some templates from ConvertBox.
ConvertBox is an intelligent signup form builder with tons of features. Learn more in this ConvertBox review. It has got features like personalization, target based on visitor location, activity, time on page, and page abandonment.
Use alert popups
By showing a warning message when a visitor tries to close the browser tab or window, you can attain more visitors on the page and get them to complete tasks.
According to the screenshot above, you will see that the alert box asks the user to stay on the page or leave the page and see another related offer.
Traffic similar to solo ads
Do you know that there are two more traffic types similar to solo ads?
- Funnel Clicks
- Mixed Clicks
Funnel clicks are originated from sales funnels. People generate funnel clicks in two main ways:
- Displaying a banner on the Thank You page or Success Page or other page on the sales funnel
- Funneling exit traffic
Since the funnel clicks are originated from a funnel, the audience has already taken action, so you will see high engagement (e.g., more optins on your lead capture page). However, since the visitor is on a funnel, you will get lower responsiveness in email messages compared with solo ads.
Funnel clicks are cheaper than Solo ads.
Mixed Clicks are a mixture of both solo ads traffic and funnel clicks traffic. Mixed Clicks are cheaper than Solo ads traffic but expensive than Funnel clicks.
Learn more in detail in this Solo ads vs Funnel Clicks vs Mixed Clicks article.
Solo ads Conversion Rate
One key element of your Solo ads funnel should be the higher lead conversion rate. It is a critical variable, and depending on that, you can scale your ad campaigns and increase profits.
For example, if your solo ad conversion rate is 40%, that means 60% of people will not be on your list.
Solo ads conversion rate killers
Why do your lead capture pages get lower conversion rates? Here are a few reasons:
- Your solo ad email copy does not explicitly describe the call to action — One of the huge reasons for low solo ads conversion rates is the email ad copy. Make sure to persuade potential subscribers to enter their email addresses on the next page to get instant access.
- Your landing page(s) load very slowly — Studies have proven over and over time that page speed matters for conversion rates. Firstly use a landing page with high-performance servers and a very high uptime guarantee (fewer server downs) like Clickfunnels. Then use a script manager tool like Google Tag Manager to load external scripts asynchronously (ex: after the HTML content has been loaded). Compress images with a tool like ShortPixel and convert images to WebP format. Test web page speed with tools like WebPageTest.org, Google Speed Insights to see how fast your lead page is.
- You are not giving a strong reason to share people’s email addresses — What is the perceived value of your lead magnet? What value would the subscribers get in return for sharing their email?
- What is your security guarantee — Is your website GDPR compliant? How do you collect data and which way do you process them? Mention them on the lead capture. Usually, they have detailed just below of sign-up form submit button.
- Your domain is blacklisted by anti-virus programs — Yes it happens! Check if your domain or sub-domain, if you are using a landing page builder, is blacklisted. Here is a detailed guide.
- Your landing page is not mobile responsive — These days your website should be mobile friendly and design based on a mobile user in mind. Use mobile-friendly typography which is not limited to font sizes, colors, font family and CTA button sizes, etc.
Solo Ads Conversion Rate Boosters
- Display email sign-up form and call to action text above the fold — Do not let readers scroll down to the bottom to find out the email input field. Jakob Nielson found that 77% of readers to a website won’t scroll down. Above the Fold content gets more eyeballs so make sure your email input field is apparent.
- Typography matters — Subtle changes like web-safe fonts, eye-friendly text colors, font sizes will cause your email conversion rate than most would think.
- Use whitespace — Break down paragraphs with shorter sentences and make the landing page clear to the eye and not tedious to read.
- Use Power words and numbers in headlines — Power words are conversion boosters. So do numbers in headline and sub-headline
- Fewer fields to fill out — The more fields on the landing page, the lower the solo ads conversion rate would be. It’s better off capturing on the email field as some people would fake the name. Name field only matters in personalization.
- Use conversion rate boosters — Items like curved arrows, emojis, screenshots, images, and elements like styled bullet points, progress bars, countdown timers, social proof widgets, testimonials, sign up counters will cause the Solo ads conversion rate on the lead page. Don’t overuse them as it is highly likely that they will break the lead conversion rate too.
Apart from the above tips, you should always split test your landing pages to find a high converting one. Start with main components like the headline and CTA button. Also, if you used double opt-in, give single opt-in a try and see the difference.
A lead magnet is an incentive that you use to increase signups. People get your lead magnet instead of sharing their email addresses.
What criteria are suited for a good lead magnet? Here are some:
- Highly relevant — If you are building an email list on the ‘Make Money Online,’ the lead magnet should be circled around the niche.
- Instant gratification — How easy are the content to process?
- The value — How much impact the lead magnet will make on the user? Will it change the user dramatically?
- Quickly applicable — How long and how much effort will it take to implement actions on the lead magnet?
- Scarcity — Is the lead magnet a generic item or is it hard to find online by doing a quick Google search?
Here are some lead magnet ideas:
- A PDF — Can be a report, checklist, guide, or anything even the PDF version of a blog article
- Videos — How-tos and other videos
- Online web page — The lead magnet can be an online web page
- Font end offer — If you are using solo ads for affiliate marketing, some offers have a free offer as the front end offer.
The best part is affiliates will make $1 for every lead from this offer!
Getting lead magnets for your lead funnel is easy. There are several ways.
- Design it yourself — Use Google Docs, Slides, or a dedicated PDF creator tool like Beacon.by and Designrr.io
- PLR sites — Private Lable Rights web directories can be a great source of lead magnets. Be aware that some offers do not allow giving away PLR digital products
How to Make Money Online with Solo Ads
Buying traffic from someone is to make money. There are many ways to make money from solo ad traffic.
Solo Ads and Your Sales Funnel
Do you have a sales funnel? Have something useful for others? If you use it, refer to this tutorial on how to set up an effective solo ad funnel to learn to earn money by using your offers with Solo ad traffic clicks.
You can integrate other traffic sources and build retargeting audiences and lookalike audiences from Facebook to increase revenue.
Solo Ads and Affiliate Marketing
One of the most popular ways to get a quick return from your solo ad campaigns is by integrating high-performing affiliate offers.
Refer to this complete guide: How to use Solo Ads for Affiliate Marketing
Become a Solo Ads Seller
Starting a professional Solo ad selling business can be profitable if you do it right. Not only will you make money by sending traffic to others but also earn money to build your list bigger.
Read to this comprehensive guide: How to Start a Solo Ad Business from Scratch
Solo Ad Arbitrage
Becoming a Solo ad reseller also can be lucrative if you do it the right way. This way, you will not only be obligate to maintain your email list but also not worry about getting clicks needed.
Check out this beginners’ guide: Solo Ads Arbitrage: How to Become a Solo Ad Reseller
Solo Ads Alternatives
Solo Advertising is such a unique way of driving traffic. If you are looking for ways to drive traffic similar to solo advertising traffic, here are some alternatives.
- Email newsletter ads — You can purchase traffic based on CPM (Cost per mile or 1,000 ad impressions) or CPC models on various platforms like Buysellads. Basically your banner ad will be displayed on a section of the email newletter. Since newsletters are getting higher open rates and engagement ratios, you can get similar results as Solo ads traffic.
- Sponsored email broadcasts — Some bloggers allows sponsored email broadcasts to their lists. Contact and ask for the price along with other details such as total subscribers, open rates, CTR and engagements prior to order traffic. Although this method is time consuming, it could result in many valuable opportunities.
- Sponsored mentions on email newsletters — Some brands with huge lists provide sponsored mentions for a flat fee. These can be lucrative and perform well as solo ad traffic.
Apart from those, there are many ways to drive visitors to an URL. However, email Solo advertising is unique in its design and performance.
Weaknesses of Solo Ads
Like all other business models, Solo Advertising has its strengths and weaknesses.
Some of its main pitfalls are:
- The average subscriber has subscribed to many other email lists and probably getting tens of dozens of emails every day. Chances are your message getting their attention pretty low hence a low open rate compared with other traffic methods such as SEO, Google Ads
- Your subscriber might have already seen your offer multiple times — The sad reality is other email list owners push or pitch popular sales offers to the subscriber every day and night. So, chances are your offers are already seen by subscribers
- The lifecycle of the interests of email subscriber changes over time — Unlike SEO where you can acquire targeted traffic for the exact funnel you need, solo ads traffic work differently. Once the subscriber got on your list, his or her interests change based on various factors.
- There will never be a day you sit down, push the send button and do it over and over again and expect the same result — You will lose people every time you send an email broadcast. So, you will have to add new subscribers regularly
- Spam filters — Google and many other email clients have become sophisticated and use complex methodologies to detect if an email is a spam. If something goes wrong, your entire email-based business would be in the water!
Solo Ads Best Practices
Here are some best practices to overcome or minimize the above weaknesses in Solo Advertising and get better.
- Mix your email messages with both value-oriented content and sale content
- A/B test your ‘From’ field – Sometimes just your personal name will work better off than your business identity. Or you can try mixing both (ex: Chamal from Pitiya) and test what performs better.
- Get people to whitelist your email address or add your email to their contact list – Show a dedicated web page that explains how to do it. See our whitelist page for inspiration.
- Be everywhere — Have a blog, display social media profile links so that your subscribers can get to know you well.
- Stop promoting low-quality products — One of the quickest ways to lose trust in you is by recommending low-quality products that even you won’t use. Never do it.
- The first touch matters — Your welcome email might be probably one with the highest open rate among all. Do not lose the chance to be friendly and get them to explain their problems so that you can become a problem solver.
- Small tweaks make a big impact — Instead of just increasing the size of an email list, aim for increasing email engagement metrics like CTR (Click through rate) and EPS (Earnings per subscriber)
- Numbers matter — The larger the size of the list, the more money will you make. It is as simple as that.
- Use scarcity and urgency emotional triggers to increase engagement — By providing exclusive discounts and bonuses for the first several buyers from you, people will hurry up and your total sales will increase. By running affiliate promotions (more on that later on this ultimate guide to Solo ads), your sales will increase a lot.
- Promote recurring products — The average life span of an engaged email subscriber particularly those who came through solo email ad traffic is low. So, your ultimate goal should be to make passive income while providing excellent value to your potential customer. Search for high-quality products with subscription pricing so you will make money in months to come and buyers will get fresh content every period.
Affiliate Promotion Strategies for Solo Ads Traffic
Since Solo Advertising is a crowded space as a whole, you will have to use different tactics and strategies to stand out from others and make money with solo ads traffic.
- Redirect traffic to a targeted offer after converted to a subscriber — Check out this ultimate guide to using solo ad traffic with affiliate offers to find out more.
- Prepare for big launches with buyer bonuses — Get in touch with big launches in your niche and prepare by setting up email messages, first XX buyer bonuses, bonuses for OTO purchases, etc.
- Warm up the traffic by sending related emails that talk about the big launch beforehand — Smart marketers contact their list and hint about a potential offer before it’s even launched. This allows you a big audience who anticipate the day when it’s launch so you can start dominating on affiliate contest leaderboards.
- Do not promote offers with a lead capture sales page — Although many product owners claim to credit for every sale, you cannot trust everyone. So better caring for your email subscribers than giving it away to a marketer who will bombard the subscriber’s email inbox with many promotions for free.
- Start a blog and write reviews — Product reviews and showcases can be really useful in working as a bridge page and a medium to drive organic traffic. You can either start a WordPress blog or a Brizy Cloud blog or even a free Blogger blog.
- Utilize targeted popups in your blog — When you are ready to push for big affiliate promotion, create targeted CTA widgets by using a tool like ConvertBox to boost sales. Alternatively, you can use tools like RightMessage or alternatives to RightMessage like Convertful (read review) and OptiMonk.
- Retarget on Facebook ads — Not everyone will open your emails. So, use alternative advertising methods like Facebook ads, Twitter ads, and Pinterest ads to get people to read your product reviews. Also, you can create a lookalike audience to get cheaper targeted clicks.
How to make Solo Ads work
I highly recommend before investing money into Solo ads that you first:
- Learn copywriting
- Choose great products
- Write a 90 days autoresponder sequence
Copywriting is the holy grail of online marketing. If your copy is poor, no one will buy from you.
The BEST way to improve your copy is to subscribe to other affiliate marketers’ (the best in the world) email lists. So you see someone running a YouTube ad, click on it and give them your email.
If you are not from the USA, get a VPN and visit some marketing blogs, watch videos and sign up for their email lists. And then READ their emails and learn from their approach. You can also find great copywriting books on Amazon.
The first product recommendation matters a lot. Depending on which the subscribers’ trust in you will be decided greatly. Make sure the 1st product you recommend is the best one. Here are some affiliate networks that you can find good offers.
- Clickfunnels Affiliate — Great to find variety of Internet marketing and Business Opportunity related high quality digital and physical products
- ShareASale Affiliate Network — Get access to hundreds of high quality services and products. Learn more.
- ClickBank — One of the oldest and most popular places to find high quality offers in different niches
- JvZoo — Get product launches by marketers mostly in Internet Marketing (IM)
- WarriorPlus — An affiliate network similar to JvZoo
This has to be done, or you might give up along the way and stop writing emails because once that happens, your investment literally goes down the drain.
- Prepare for 90 days in advance so that you can focus on buying solo ads and optimizing your solo ad campaigns
- Mix both sales emails and value emails
- Promote evergreen and high converting affiliate offers
- Test optimal time to send autoresponder emails. For some people, mornings (about 7:00 am – 9:00 am) will work fine, and while others evenings (5:00 pm – 7:00 pm) perform quite well.
- Test by sending multiple emails per day against single. Sometimes sending multiple emails per day works for different lists. You never know if you do not experiment!
- Link your email sequence by writing emails in a conversational manner. Talk about future emails and what to expect etc.,
Solo Ads Tools
Landing page builder
Currently, you will encounter many landing page builders. Choose one intelligently and stick with it. Here are some landing page builders for email Solo advertisers.
- Clickfunnels — #1 choice of most professional marketers. Clickfunnels equips many tools that you will find no need to purchase any other tool. It provides several funnels for solo ad traffic too.
- Brizy — A low-cost yet very powerful landing page builder with cheap pricing. Check this Brizy review to learn more.
Link tracking is an essential part of solo advertising. If you use a platform like Udimi, you will get a link tracking report. However, it is recommended to have one for yourself.
Email Marketing Tool
Email marketing tools can be distributed into two main groups.
- Self-hosted — Hosted and managed by you
- Hosted — Hosted and managed by a third party
|Use different email sending services||Yes||No. You are stuck with one provided|
|Use dedicated email sending IP addresses||Yes||Depended on the plans|
Self hosted email software for solo ads
|Save money||You need to maintain the platform|
|Customize email marketing software as you need||Might need technical skills|
|Use custom domains and the Whitelabel email platform||Lack of features compared with hosted solutions|
|Use dedicated IPs, sending profiles, and more||You are on your own. You will need to figure out what to do if something happens. No support is provided.|
Self-Hosted email software solutions
The list is not in any particular order. Read reviews online and give them a try.
- MailWizz – A self-hosted email software script that can be bought from Codecanyon
- Mailster – A newsletter plugin for WordPress
Hosted email software for solo ads
If you are getting started on solo advertising, hosted email marketing services are recommended as it needs very low technical skills.
|Many email marketing tools are equipped with lots of features and integrations with other apps.||Price can be heavily based on your list size.|
|Customizable email form builders and newsletter editors||Your messages will be pooled with other IPs and sending profiles. So, getting a higher inbox rate and deliverability rate depends on the company’s preferences|
|No need to worry about the technical side of the email marketing tool||Lack of features compared with hosted solutions|
|Get additional features like landing page builders, CRM, web visitor tracking, and Live Chat solutions.||Some email marketing tools do not welcome solo advertisers. So you have a small selection of tools.|
|Support. Most services offer live chat, 24*7 email, and even phone call assistance.|
Hosted email marketing solutions
This list is also is not in any specific order. Please check out the official website, reviews and give them all a try. Most of these provide free trials without credit cards needed.
Also, some all-in-one funnel builder software provides hosted email marketing solutions.
- Actionetics by Clickfunnels — Connect your email sending service like Sendgrid and start sending emails cheaply. A great value for money.
- Emails by Kartra — Another funnel builder and an alternative to Clickfunnels that provide email marketing services.
- GrooveMail — Groove.CM is another all-in-one platform for internet marketers. GrooveMail is its subidiary for email automation.
On-Site Conversion rate optimization
Increasing conversion does not happen automatically. You will have to optimize the site or landing page for it. In Solo ads advertising, every click matter. Here are some tools to increase conversions on leads and sales.
Notification and signup form builders
The first type of CRO (Conversion Rate Optimization) tool is notification & signup form builders.
These allow you to:
- Display targeted popups based on page abandonment and other behaviors
- Display targeted coupons and discounts
- Show countdown timer at the top to increase urgency
Here are some of the best form builders:
- ConvertBox — One of the best form builders for professional marketers. Learn more.
- Convertful — Another beast when it comes to on-site conversion rate optimization tools. It is equipped with amazing features such as gamification widgets (spin wheel, scratch card) and giveaway forms. Convertful’s targeting and integrations are also second to none. Learn more in this Convertful review. Check out this Convertful Agency review if you are interested in the whitelabel solution.
- RightMessage — Yet another personlization based CRO tool.
Whether you use solo ads to promote your stuff or sell solo ads, you will need good online cart software.
- ThriveCart — One of best online checkout software with tons of features like JV partnerships, Smart taxes, landing page builder, and affiliate platform. It supports PayPal, Stripe, 2Checkout, Apple Pay and Google Pay.
- SamCart — Another cart builder for marketers with many features.
- GrooveSell — The subsidiary shopping cart product by Groove.CM for selling products.
Social proof like testimonials, reviews, and real-time buyer showcase widgets can increase solo ads conversion rates.
Here are some online tools that let you display social proof widgets on your website.
- Powr — Display testimonails and reviews on your website. Plus, Powr is equipped with 60+ apps to grow your business.
- HoverSignal — Display targeted social proof signals on your solo ads landing page and increase conversions.
- Elfsight — Showcase reviews, display notification bar with countdown timers and do more with 80+ Elfsight widgets
Final Words on Ultimate Guide to Solo Ads 2021
If you read every word on this updated guide to Solo ads in 2021, you basically learned every necessary aspect of the Solo advertising business.
Like anything in business, it is not easy to make money. However, due to the higher ROI on email marketing, Solo advertising can be your ultimate money machine if you do it right.
- Make money with your list by promoting your offers, affiliate products
- Earn money by selling email clicks
- Grow your email list further day and out with colloboarations, email swaps and even buying traffic from solo ad sellers
So, what is the one thing you most like and dislike about Solo ads? Share your thoughts and concerns in the comments below.
Frequently Asked Questions
What are Solo Ads?
Solo ads are paid email-based advertisements.
What is Solo ads traffic?
The owner of the email list sends an email broadcast to a segment of the owner’s list and sell generated clicks. Those email clicks are known as Solo ads traffic.
Are Solo ads effective?
If you have a high-performing Solo ad sales funnel and targeted solo ads traffic source, Solo ads are effective.
Where can I buy Solo ads?
Are Solo ads worth it?
It depends on your sales funnel. If you’re in a competitive niche, giving solo ads traffic might be worth it compared with other traffic sources.
Are Solo ads dead?
No. Solo ads are not dead. Solo advertising is still one of the best ways to build a list fast, test a sales funnel’s conversion rate and even make money.
How to make money with Solo ads?
What is Solo ads in email marketing?
Solo ads in email marketing are paid email broadcasts or campaigns that are delivered to generate clicks.
How much do Solo ads cost?
It varies depending upon niche, quantity, quality, and even where you buy traffic from. Udimi Solo ads price starts from $0.40 per click and goes up to $2.00/click.