Solo Ads is one of the best traffic sources that many marketers use particularly to build an email list. But, does solo ads for e-commerce work in 2021?
Can you return a good, positive result by using solo ads for eCommerce while there are many misconceptions about solo ad traffic?
Well, in this guide, I will uncover untold truths about using solo ad traffic for eCommerce products.
- What are solo ads?
- How to buy solo ads for eCommerce products?
- How many clicks should you buy?
- Solo ads for Amazon Affiliate
- Is using Solo ads for eCommerce worth it?
- Final words on using solo ads for ecommerce niche
What are solo ads?
Solo ads are email advertisements that you purchase from someone else’s email list. Since email marketing has gotten the highest ROI, Solo Ads have become so popular among marketers because of four main reasons.
- Solo ads are cost effective
- Solo ads are targeted (warmed up traffic)
- Achieve a better CPL and CPS than most other traffic sources
Another reason why many people prefer solo advertising is because of its privacy. If you do Facebook ads, there are many Facebook ads spy tools like AdPlexity. The same goes for Google ads. You can find running Google ads by using PPC ad spy tools like the Semrush Banner Advertising tool.
But, it is difficult to spy on successful solo ad campaigns in Solo Advertising space. In fact, there aren’t any prebuilt tools for it. If someone wants to know how others are using solo ad traffic in their business, they have to go through the sales funnel manually!
How to buy solo ads for eCommerce products?
Before buying solo ads for any eCom product, you need to understand several key aspects.
The nature of solo ads
Solo ads traffic is email traffic. That means people are coming after reading an email from his/her device, not browsing on social feed or searching for something on Google.
Since solo ads are targeted advertisements, the subscriber is looking for solutions.
- Provide what to do on the next page (after clicking CTA in email message)
- Make sure you are selling something interested
- Offer irresistible discounts etc.,
Capture email address
When you are using solo ads for promoting eCom offers, you are ultimately going to collect people’s or customers’ email addresses. But, not 100% of people will buy your offers first. According to many studies, it takes at least seven contacts a person to becomes a customer.
Therefore, utilize pop-ups, spin-to-wheel, and scratch cards to boost eCom sales. I recommend using Convertful as it allows you to create widgets, A/B test variations, and fire custom scripts based on many criteria. Learn more.
Another important step is creating an excellent email follow-up series where you send details about your offer. It could contain anything like:
- Frequently asked questions (like shipping fees, multiple orders, restrictions, customization etc.,)
- Testimonials from previous customers
- Special discounts and promo codes
- Buy products worth over $XXX from your ecom store and get free shipping, bonus offers etc.,
Tracking how each visitor behaves on your eCommerce store is essential not only to know the ROI you get from each traffic buy campaign but also to scale them.
The best click tracking tool for solo ads is undoubtedly ClickMagick — It’s filled with many features that are useful for solo ads traffic like traffic rotation, quality checker (tier 1, tier 2, etc.), tracking sales across cross devices, and more.
Where to buy solo ads for ecommerce
There are two main ways of buying solo ad traffic for eCommerce.
- From a marketplace
- From a solo ads seller directly
Previously, I talked about the differences between both methods. But, I will briefly show it in a comparison table.
|Reliability||Systems are in place buyers get what they requested at the time without any hiccups.||You have to trust the vendor that he/she is reliable|
|Email traffic||Solo ad directories have built mechanisms to filter any spam, low-quality, or useless traffic.||You need to use a quality Click tracking software|
|Options||You always have numerous sellers to choose from||Can be tricky – Getting to know sellers take time|
|Buyer Reviews||Only buyers can post||Can be faked|
|Flexibility and convenient||Better||Not so much|
I have posted a list of best solo ads providers before, and it notes some vendors in different eCom niches. Always make sure you have set up the tracking correctly. Ask relevant questions from suppliers. Ensure you are getting email traffic, not funnel clicks, and the tier of traffic is excellent if you are buying from someone directly!
But, if you want securely buy solo ads for eCommerce, the best way is to buy from a marketplace like Udimi.com.
Udimi is the world’s best solo ads marketplace with thousands of sellers and buyers alike. Udimi’s solo ad pricing starts from $0.40/click, and you have many options to select a seller. Read the review of Udimi to learn more.
Plus, Udimi is best for your solo ads eCommerce clicks because:
- It promises you are getting traffic (or you get money back)
- It makes sure you are getting real email human traffic, not spam clicks or bots traffic with spamvertising.
- Some sellers allow you to create your own ad text so you can directly start selling from the email messages.
- You can filter sellers based on the performance like sales generated percentage, the average cost per click, etc.,
Go to the Udimi website from here and sign up for free. You will receive a $5 bonus when you sign up now.
In your Udimi dashboard, go to the ‘Find Sellers‘ section.
You can also specify a targeted audience location.
Set a maximum click price for solo ads.
Now you can search sellers on your eCommerce niche. For example, if you are selling something related to weight loss, enter the keyword ‘weight loss‘ in the search box. You will get a list of eCommerce solo ads sellers within weight loss niche.
However, if you check the seller’s profile, you will notice that most niche email list owners have multiple email lists in several niches. Here is a prime example. Mike Dirnt is a niche solo ad seller.
Some of his niches are:
- Weight Loss – Fat Loss, Keto Diets, Nutrition
- Dogs – Pets
- Health – Fitness
Therefore, if you sell ecom products in the weight loss niche, you can actually tap into several niche email lists like Nutrition to promote your ecom offers.
How many clicks should you buy?
It depends on your offer and budget obviously. However, according to statisticians, the minimum sample size for making any meaningful decision is 100.
So, for example, if you buy 300 clicks package and your sales conversion rate is 2%, and the average order value is $50, you will make $300. If you buy a solo ad click for $0.75, you have spent $225 and made a $75 profit.
But, it all depends on your offer, ad copy, and the quality of solo ads traffic. Since you can’t overspend to ‘test’ different solo ad vendors, you should start minimally by buying 100 clicks and gradually scale from there.
If you compare solo ad price per click versus PPC ads’ or Facebook ads in some ultra-competitive niches like weight loss and health, you will notice that having a comparative testing budget for solo ads is not bad.
Solo ads for Amazon Affiliate
However, I strongly recommend collecting the email addresses of people before sending traffic to the offer page.
Clickfunnels has everything you need to set up a successful online business, including landing page creator, email list management (ActioneticsTM). Give Clickfunnels a try if you want to build eCom sales pages, shopping carts and manage email subscribers.
If you are looking for a website builder with blogging functionality despite WordPress, I recommend Brizy. It is equipped with many functionalities while website builder is the most convenient one. Read this Brizy review to learn more and check Brizy pricing and compare it with other costs to see if it’s worth the price.
Is using Solo ads for eCommerce worth it?
Because Solo Advertising as a whole is inclined into a specific range of niches. While it dominates in niches like MMO, Biz Opps, Work from home, and Internet Marketing, you rarely come to see a seller in niches like health, fitness, cooking, pets, and gardening, etc.,
So, if your product previously performed well with your email list, solo ads might be worth it. Else you need to test several sellers’ email lists and decide if using solo ads for eCommerce is worthwhile.
Solo ads alternatives for eCommerce
One of the difficulties of using solo ads for eCommerce products is finding a higher traffic volume in some niches.
If you found that solo ads traffic does not convert well with your eCommerce offers, give these sources a try.
- Social Traffic – Tiktok, Facebook, Instagram, Snapchat, Pinterest
- Organic Traffic – Writing more in-depth descriptions about products, integrate reviews section, comments section. Make sure you are doing eCommerce keyword research using tools like Semrush (read Semrush keyword research tutorial to learn more) and WriterZen and add them to the product pages.
- Native ads – Native ads can be a profitable traffic source, and a replacement for solo ads for eCommerce offers notably. Taboola and Content.ad are two popular native ad networks.
- Video ad traffic– Try running product showcase ads on YouTube and analyze results. Use video ad creator tools like Offeo and Crello, and Canva.
- Display ads traffic – Buy ads from high-traffic websites directly or through a third-party network like BuySellads.com.
- Newsletter ads placements – Highly relevant solo ad alternative for eCommerce niche. Some high-profile brands sell ad placements on their newsletters. Run several campaigns and see results.
Final words on using solo ads for ecommerce niche
Sometimes the most popular way is not the perfect way. Promoting eCom products via Facebook and other social channels has been regarded as a casual way for a long time.
But, that does not mean other ways of driving traffic like solo ads are bad for your business. Since solo ads traffic is email traffic, if your offer and audience combination is excellent, you can get a higher return on investment than most other channels.
This is a graphic of a chart that demonstrates the ROI for some traffic channels.
Solo Advertising space is dominated by several niches. But, if you research, you will come across sellers in other niches as well. Udimi is the world’s most popular marketplace where you can tap in to buy solo ads without worrying about almost all available niches.
So, what are your thoughts on using solo ads for eCommerce offers? Share them below the comments form.