Utilizing better agency tools is essential for every digital marketing agency, as it generates more revenue, enhances the quality of services offered, and improves client retention time.
This article will identify top agency tools that every agency owner, including those in small business agencies, should utilize to expand their customer base and increase revenue.
Website Building Agency Tools
If you offer services such as those below,
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Web page building for local and international clients
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Static page building (i.e., sales pages, lead capture pages for Solo ads, and media buying campaigns)
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WordPress page building
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Providing widgets for websites, such as integrating Google reviews on websites
I am going to share with you a few software for your digital marketing agency.
Elfsight
Do you manage clients’ websites and have ever found a situation in which you had to embed an Instagram hashtag feed, display Yelp reviews, or add a click-to-call button to your websites?
That’s where Elfsight comes in to rescue. Elfsight is a no-code website widget creator with features such as project management.
Here’s why you should use Elfsight on your digital marketing agency.
- Ready-to-use widget generators: Elfsight offers 90+ widgets, including 80+ apps, with hundreds of templates for various purposes. Its Apps Catalog ranges from data collection to information representation.
- Templates and no-code visual editor: Each Elfsight app comes with several templates to get you started, and with the visual editor, you can preview the widget live and customize it as you want. Additionally, the custom CSS option is available to further customize your widget.
- Easy widget installation code: Embed your widgets across all clients’ websites with ease, with simple HTML code. Whether your clients use WordPress, Squarespace, Shopify, BigCommerce, or even a custom-developed HTML website, it doesn’t matter, as Elfsight supports all platforms.
- Projects: Organize your widgets by creating separate projects for each brand or client.
- Share widget by link: Get preapproval from your clients before adding a widget to their websites by sharing a direct link.
Although there are a few competitors for Elfsight with similar apps and features, Elfsight stands out in>many areas, particularly in pricing for agencies.
Agency plans differ in terms of how many widgets and views per app you require as an online marketing agency. To learn more, check the Elfsight pricing guide.
Click here to explore Elfsight.
Common Ninja
Common Ninja is an alternative to Elfsight with 200+ no-code widgets for websites in a range of categories:
- User engagement
- Website components
- Images & galleries
- Forms
- Gaming
- Reviews
- Social feeds
- Popups, bars & buttons
- Media
- Get creative
Why should you use Common Ninja for your agency?
200+ widgets
Common Ninja is superior in terms of the quantity of available widgets, customization options, and widget management capabilities compared to Elfsight.
You can localize the widget by translating content into different languages using the built-in Google Translate feature. Then, Common Ninja will showcase the correct variant to visitors based on their web browser language. A perfect option to personalize the user experience with widgets like the Cookie Content Bar, Exit-Intent popups, and Timeline.
Projects
You can create a project to manage a brand, client, or set of websites.
Under each project, you can restrict widgets to specific domains and add collaborators.
Also, you can add your brand assets.
Common Ninja’s pricing plans are flexible, and you can try them out for free.
Click here to explore Common Ninja.
Brizy
Were you looking for marketing agency tools with a white-label site builder?
Brizy is an intuitive website-building platform that offers two solutions for site-building agencies.
- Brizy WordPress builder plugin for WordPress sites — Like Elementor, but with powerful features such as sync between WordPress and Cloud.
- Brizy Cloud for cloud-based page building — Like Clickfunnels, but cheap and easy to use. Brizy Cloud introduced a new service called the Brizy Cloud Reseller program. It allows you to rebrand the Brizy Cloud platform with your own details and pricing structure. Read this Brizy Cloud review to learn more.
You can use both for your website design agency services. Since Brizy WordPress and Cloud provide Whitelabel services, you can even give direct access to those services.
Easily create projects for every client.
Invite clients and provide permissions.
Easily activate and deactivate Whitelabel options for the WordPress plugin
The Brizy’s subscription fees are low compared to its competition, offering good value for money. It also features CMS, Web Stories, and Pop-up builder tools. So, Brizy is an excellent tool for your agency.
Click here to visit Brizy and sign up for free.
SEO Agency Tools
If you run an SEO agency and provide services such as:
- Link building services
- Content marketing services
- Keywords research services
- SEO Audit Services
- On-page, On-site, and Off-site SEO services
It would be best to utilize a reliable SEO tool for your agency, as these services can generally generate significant revenue. (and many business owners, such as local businesses, look for ways to improve their online presence)
SEO-Powersuite
SEO Powersuite is a set of desktop software by Link-Assistant to manage your SEO agency needs.
If you’re looking for SEO reporting tools for agencies, SEO Powersuite might be your best choice, as it’s specifically developed for digital marketing agencies.
SEO Powersuite contains several tools with powerful features:
- Website Auditor — As the name implies, it allows you to audit any website and deliver Whitelabel reports to your clients. Check the review on Website Auditor for more information.
- SEO Spyglass — A backlink research software
- Rank Tracker — Monitor your and competitors’ SERP rankings, research new keywords, analyze competitive keywords, and much more.
- Link Assistant — Find link-building opportunities, get link suggestions, analyze competitors, and manage outreach campaigns easily.
SEO Powersuite is a handy set of software for your digital marketing needs. All of these tools enable you to integrate Google Search Console and Google Analytics, and export whitelabel reports, ensuring you satisfy your customers by delivering high-quality SEO services.
Check out SEO Powersuite over here.
On-site Conversion Agency Tools
If you provide or want to provide services such as:
- List building
- Viral giveaways (evergreen and time-sensitive)
In this section, you will find the most useful and best on-site agency tools.
Convertful
Convertful is one of the best on-site conversion toolkits, offering numerous features. I have been using the Convertful Agency feature for some time, and it has been great so far.
Here are some features that will be extremely useful for your digital lead generation agency:
- Dynamic text replacements — Makes it so easy to customize widgets and increase conversions.
- Multi-step widgets — Generate leads with surveys, quizzes, and qualification forms.
- 2-Way deep integrations — Show (or don’t show) widgets based on which tags or custom fields a visitor has in your CRM or email service.
- Live Analytics
- Unlimited Sub-accounts
- White Label Dashboard
- White Label Widgets
- White Label email notifications
Converful Agency truly offers agency features.
White Label Dashboard
You can customize the site title, use a custom domain, use custom colors, add custom HTML before </head> to track activities, and even customize the entire dashboard with custom CSS.
White Label emails
When your client signs up or resets the password, he/she should receive relevant emails. Now you can customize them to resemble your brand identity. Please note that the emails are also being sent through my business email.
White Label Widgets
Also, you can set up widget attribution messages and links displayed on widgets if you allow them.
You can easily create an account for a client or a user. Notice there is an option to select the Dashboard. Your custom Whitelabel dashboard is recommended.
The Convertful Agency plan is very generous, offering many essential features, including unlimited sub-accounts, Webhooks, Zapier integration, and priority help desk support. Learn more in this review.
I recommend Convertful services for everyone, and strongly recommend the Convertful Agency for your digital marketing agency.
UpViral
UpViral is a viral referral marketing tool. I have been using UpViral for some years, and the results have been excellent!
Running giveaways is fun. And holding giveaways for your clients and offering them services can be highly profitable for your small agency.
I know some small agency owners who charge between $0.25 and $ 0.60 per lead.
Here’s why UpViral should be your top giveaway software.
Run a Giveaway + Rewards campaign at once
One of the key features of UpViral that I like most and find very rare among other tools is the ability to run a combined giveaway and rewards campaign.
Here is what it would look like:
Holding giveaways with both rewards and grand prizes is very useful because it encourages participants to share and invite their friends.
Add Tracking Pixels and Custom codes.
Do you want to use tracking software, chat widgets such as Gist, Facebook event tracking pixels, Google Analytics snippet, or any other custom JavaScript code in giveaway pages?
One unique feature of UpViral is the ability to insert custom codes.
Additionally, UpVirals lets you use your domain name for referral tracking and landing pages.
If you want to run giveaways for your clients, this option is critical because it allows you to use custom branding for your customers.
Also, you can redirect post-giveaway traffic to a custom page.
Run campaigns on UpViral or your website
Another benefit you’ll get as an UpViral customer is the ability to hold campaigns on your website or through UpViral.
UpViral has a feature called “Campaign Sharing.” It’s similar to a funnel-sharing feature in ClickFunnels. Now you can create contest funnels on your account and sell them as DFY(Done-For-You) services.
UpViral offers numerous features, including post-giveaway actions, custom pixel firing, and A/B testing. Its pricing is also inexpensive and worth every penny compared to its competition. Check these UpViral reviews to find what others say about UpViral.
If you want to offer lead generation services to your clients, I recommend checking out UpViral.
Social Media Marketing Agency Tools
If you are offering or thinking of providing services such as:
- Social media posting & social accounts management
- Content curation for social media
- Social media analytics and optimization
We offer a fantastic social media marketing agency tool that provides numerous features to manage your clients’ work efficiently.
ContentStudio
Content Studio is a social media and content marketing suite that provides many features for agency owners.
Here are some of the core features of ContentStudio.
- Content Discover — Find trending content for a specific topic all around the world in one place.
- Planner — Manage social media posts under one dashboard.
- Composer — Compose content for social media and blog sites very easily and efficiently
And there are many more essential features in ContentStudio. I recommend signing up for ContentStudio or reading this review on ContentStudio to learn more.
Here are fine agency features inside ContentStudio
Whitelabel reports
Add your branding to social media analytics reports delivered to your clients.
Separate workspaces for every client
It is easier to manage multiple clients within a single ContentStudio account using workspaces. Assign workspaces for every customer.
Add clients
Easily add clients to workspaces and manage user permissions. For example, if your client requests to add a social media collaborator, you can do so easily.
Pause posting
If your client hasn’t paid or wants to pause the posting, you can do so with one click.
ContentStudio is one of the best social media marketing tools, boasting hundreds of features, and it has recently become the #1 most-rated content curation tool by G2.
Click here to give ContentStudio a try.
Final Words on Best Agency Tools
Although these agency tools are powerful, your success solely depends on how you use them.
So, what agency software, services, or tools do you use?