Using better agency tools is very essential for every digital marketing agency not just because to make more money, but also to improve the quality of services you offer and the client retention time.

In this article, you will find top agency tools that every agency owner, small business agencies should use to grow their customer base and make more money.

  1. SEO
  2. On-site Conversion
  3. Social Media Marketing
  4. Site Building

SEO Agency Tools

If you run a SEO agency and provide services such as:

  • Link building services
  • Content marketing services
  • Keywords research services
  • SEO Audit services
  • On-page, On-site and Off-site SEO services

You should use a good SEO tool for your agency because normally these SEO services can make you a lot of money. (and many business owners such as local businesses look for ways to improve their online presence)

So, here are best online SEO tools for agencies.


SEMrush is one of the important digital marketing toolkits that every agency owner should use.



SEMrush provides tons of tools for every aspect of your digital marketing agency wants.

Here are some features you can find inside SEMrush SEO toolkit.

  • SEO Audit: Audit your clients’ websites and deliver white-label reports with your custom brand.
  • SEO Assistant: Do you write SEO content to your clients? If so, with SEMrush’s SEO writing assistant, you can write search engine optimized content very easily.
  • Keywords Magic tool: This tool takes the keywords research into a whole another level. You can find everything from broad, phrase match, and related keywords to questions that people ask on Google.
  • Lead generation tool: SEMrush also provides a handy tool that makes generating high-quality leads for your digital agency easier than ever. Create a lead generation tool and embed it on your site. Once anyone asks for a quick SEO audit by filling out the form, you would receive the lead info so that you can reach out later.
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SEMrush is a an All-in-one toolset

Now they offer a variety of tools for digital marketers like you.

  • Keywords research kit — Find new keywords, check your competitors’ keywords, etc.
  • Content marketing kit — Write better content with the help of the Writing Assistant module.
  • Social Media marketing kit — Promote your content on social media and analyze key metrics for social media accounts.
  • Advertising kit — If you are an agency owner who manages customers’ advertising accounts, particularly, Google Ads, Bing Ads, etc., SEMrush’s Advertising Kit is very helpful. It provides many more details such as competitors’ ads, keywords, etc.
  • Traffic Analytics kit — If you are an agency owner who runs media campaigns on behalf of your customers on content creators websites (i.e: blogs, news sites, etc.,), Traffic Analytics toolkit helps you analyze traffic volume and key indicators of every site.

I would recommend you to check out the SEMrush features page and see what you’d receive.

Team management and agency features

edit team member - semrush user management
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One of the key users of SEMrush is agency owners. With User management (Sharing options, assign tasks, and provide permissions), Whitelabel reports, API access, and integrations to your CRM software and Google Data Studio, you can go no wrong.

Report Templates

SEMrush provides unique features for medium and large agencies to ease the teamwork by letting building new reports, sharing calendars and projects etc.

semrush reports templates builder
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SEMrush is one of the best SEO agency tools you’d ever have. It’s worth every penny and compared to other SEO tools, SEMrush offers 24*7 fantastic customer service.

SEMrush’s pricing starts at $99.95 and the GURU plan which suits small agency owners and digital markers such as SEO freelancers starts from $199.95 per month.

Sign up for SEMrush free trial over here and check how SEMrush can be useful.

Related: SEMrush Review: All You Need to Know


SEO Powersuite is a set of desktop software by Link-Assistant to manage your SEO agency needs.

If you were looking for SEO reporting tools for agencies, SEO Powersuite might be your best choice because those software are solely developed for digital marketing agencies.

SEO Powersuite contains several tools with powerful features:

  1. Website Auditor — As the name implies itself what it does, you can audit any website and deliver Whitelabel reports to your clients.
  2. SEO Spyglass — A backlink research software
  3. Rank Tracker — Monitor your and competitors’ SERP rankings, research new keywords, do competitive keywords analysis, and much more.
  4. Link Assitant — Find link building opportunities, get link suggestions, analyze competitors, and manage outreach campaigns easily.

SEO Powersuite is a handy set-of-software for your digital marketing needs. All of those tools lets you integrate Google Search Console, Google Analytics and export Whitelabel reports so that you will satisfy your customers by delivering high-quality SEO services.

Check out SEO Powersuite over here.

On-site Conversion Agency Tools

If you provides or want to provides services such as:

  • List building
  • Viral giveaways (evergreen and time-sensitive)

In this section, you will most useful and best on-site agency tools.


Convertful is one of the best on-site conversion toolkits with many features. I have been using Convertful Agency feature for a while and it’s been great so far.

Here are some features that you will extremely useful for your digital lead generation agency:

  • Dynamic text replacements — Makes it so easy to customize widgets and increase conversions.
  • Multi-step widgets — Generate leads with surveys, quizzes and qualification forms.
  • 2-Way deep integrations — Show (or don’t show) widgets based on which tags or custom fields a visitor has in your CRM or email service.
  • Live Analytics
  • Unlimited Sub-accounts
  • White Label Dashboard
  • White Label Widgets
  • White Label email notifications

Converful Agency truly offers agency features.

White Label Dashboard

White Label Dashboard settings
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White Label Dashboard settings

You can customize the site title, use a custom domain, use custom colors, add custom HTML before </head> to track activities and even customize the whole dashboard with custom CSS.

White Label emails

When your client signs up or resets the password, he/she should receive relevant emails. Now you can customize them to resemble your brand identity. Notice, the emails are gone through my business email as well.

White label email settings for convertful agency account
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White Label Widgets

Also, you can set up widget attribution message and link that will be displayed on widgets if you allowed.

custom branding - white label settings convertful
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You can easily create an account for a client or a user. Notice, there is an option to select the Dashboard. Your custom whitelabel dashboard is recommended.

add new user to convertful account
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Check out the sign in page here:

Convertful agency custom login page
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Convertful Agency plan is very generous and it comes with many essential features including unlimited sub-accounts, Webhooks, Zapier integration, and priority help desk support.

I recommend Convertful services for everyone and strongly recommend the Convertful Agency for your digital marketing agency.


UpViral is a giveaway software. I have been using UpViral for some years and the results have been amazing!

upviral overall statistics
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Running giveaways are fun. And holding giveaways for your clients and offering them as services can be extramely profitable for your small agency.

I personally know some small agency owners who charges from $0.25 to $0.6 per each lead.

Here is why UpViral should be your best giveaway software.

Run Giveaway + Rewards campaign at once

One of the key features of UpViral that I like most and find very rare among other tools is the ability to run a combined giveaway and rewards campaign.

Here is what It would look like:

upviral rewards/incentives and grand prize settings
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Holding giveaways with both rewards and grand prize is very useful because it encourages participants to share and invite their friends.

Add Tracking Pixels and Custom codes

Do you want to use tracking software, chat widgets such as Gist, Facebook event tracking pixels, Google Analytic snippet or any other custom JavaScript code in giveaway pages?

One unique feature of UpViral is the ability to insert custom codes.

upviral advanced settings
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Additionally, UpVirals lets you use your own domain name for referral tracking and landing pages.

If you want to run giveaways for your clients, this option is very critical because this allows using custom branding of your customers.

Also, you can redirect post-giveaway traffic to a custom page.

upviral referral traffic custom domain settings
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Run campaigns on UpViral or your own website

Another benefit you’d get as a UpViral customer would be the ability to switch hold campaigns on your website or UpViral.

change upviral campaign type
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If you want to offer lead generation services to your clients, I recommend check out UpViral.

Social Media Marketing Agency Tools

If you are offering or thinking to provide services such as…

  • Social media posting & social accounts management
  • Content curation for social media
  • Social media analytics and optimization

We have got awesome social media marketing agency tool that offer many features to manage your client’s work excellently.


ContentStudio is a social media marketing and content marketing suite that provides lots of features for agency owners.

Here are some of core features of ContentStudio.

  • Content Discovery — Find trending content for a certain topic all around the world in one place
contentstudio content discovery
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  • Influencers — Find influencers on Twitter, YouTube, and Instagram and discover details such as popular posts, mentions, engagements, etc.
find influencers in contentstudio
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  • Composer — Compose content to social media and blog sites very easily and efficiently
contentstudio social media poster
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  • Automations — Automate the content distribution process completely
contentstudio automations
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And there are many more essential features in ContentStudio. I recommend signing up for ContentStuio or reading this review on ContentStudio to learn more.

Here are fine agency features inside ContentStudio

Whitelabel reports

Add your own branding to social media analytics reports that are delivered to your clients.

Whitelabel reports settings
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Separate workspaces for every client

It is easier to manage multiple clients in one ContentStudio account with workspaces. Assign workspaces for every customer.

add new workspace for client
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Add clients

Easily add clients to workspaces and manage user permissions. For example, if your client asked to add a social media collaborator, you can add new one easily.

add users and manage user permissions in contentstudio
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Pause posting

Incase, if your client didn’t pay or want to pause the posting, you can do it with one click.

contentstudio pause posting
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ContentStudio is one of the best social media marketing tools out there with hundreds of features and they recently became the #1 most rated content curation tool by G2.

Click here to give ContentStudio a try.

Site Building Agency Tools

If you offer services such as below,

  • Web page building for local and international clients
  • Static page building (i.e: sales pages, lead capture pages for solo ads and media buying campaigns)
  • WordPress page building

I am going to share with you an excellent site building agency tool.


Looking for marketing agency tools with white label site builder?

Brizy is an intuitive website building platform that offers two solutions for site building agencies.

  1. Brizy WordPress builder plugin for WordPress sites — Like Elementor, but with very powerful features such as sync between WordPress and Cloud.
  2. Brizy Cloud for cloud-based page building — Like Clickfunnels, but cheap and easy to use.

You can use both for your website designing agency services. Since both Brizy WordPress and Cloud provides Whitelabel services, you can even give direct access to those services.

Easily create projects for every client

brizy could project
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Invite clients and provide permissions

add team members to brizy project
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Easily activate and deactivate Whitelabel options for WordPress plugin

Brizy WordPress Whitelabel options
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Brizy WordPress Whitelabel options

Click here to visit Brizy and sign up free.

Final Words on Best Agency Tools

Although these agency tools are powerful, your success is solely depended on how you use them.

Two of my best agency tools are SEMrush and Convertful. SEMrush provides tons of tools for me that is really helpful to scale of the agency. On other hand, Convertful provides tons of features to manage my lead building campaigns for clients. Furthermore, Convertful can be fully customized.

So, what agency software, services or tools do you use?

best agency tools
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About the author 

Chamal Rathnayaka

A blogger, Growth Hacker, and Internet Marketer since 2012. Chamal Rathnayaka is the founder of this very site and he's sharing his experience and knowledge on Internet marketing through Pitiya blog. Send him a message on

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