10 Best Modern Website Popup Widgets Creators in 2024

This is a complete list of the best website popup widget builders for 2024.

When running a website, you have to consider using different types of tools in your business: Custom countdown timers (to emphasize urgency), Form builders (to collect data), Customer review slider plugins (to showcase clients’ testimonials), live support chat services (to provide customer assistance), and link tracking tools (to optimize online marketing campaigns).

Popup widgets are such an effective type of widget that you can use in many circumstances, from collecting data to converting visitors into leads and clients.

There are many popup builders for website owners. Some are free, and some are paid. Some have advanced features and multi-functions, while some are simple popup makers. This article will list the top tools to build popup widgets for a modern, conversion-focused website.

Top Popup Makers for Websites to Use Today

website popup widget creators

We have listed live demos of several pop-up widgets. Since we cannot showcase all popups simultaneously due to obstructiveness, we created separate pages. Click on the “Live Demo” buttons to preview widgets in a new tab.

Elfsight Popup Widget Builder

ElfSight popup widget

Elfsight is a cloud-based no-code website widgets builder for website owners. Its widgets’ library consists of 80+ apps for different circumstances, such as collecting data and displaying content. Some popular apps are Pricing table builder, Products Comparison Tables maker, and Facebook Reviews widgets.

Elfsight’s Popup widget builder is not only free of cost but also lets you create a custom popup widget with its visual editor.

ElfSight Popup widget editor
Elfsight’s visual popup editor – This screenshot shows making blocks visible and invisible on specific device types


  • Templates – Choose one out of dozens of templates and customize it with your color schemes, content, integrations, and display triggers. All templates are mobile-responsive and allow you to personalize widgets to resonate with your website brand and color palette.
  • Background – One key element of a popup form is the background. Elfsight allows you to use a color (or make the background transparent), gradient, image, or video (via URL – currently supports YouTube and Vimeo platforms). Use the corner radius tool to make popup widgets’ corners flat or rounded.
  • Blocks – Elfsight’s responsive popup widget builder is block-based. It means you can add a block, edit, re-order, and shape the popup. Moreover, each block can be specified to show or hide on desktop or mobile devices. This allows you to design device-specific popup widgets. Currently, 12 blocks are supported.
    1. Title – Used to insert a heading.
    2. Text – Add text content, edit HTML source, and choose font families, sizes, and colors.
    3. Button – Used as the call-to-action element in most cases. Two click actions are available: Redirect to the URL or close the popup. Popup button link supports standard URLs (sending someone to a web page), Email (send email), and Phone (click to call)
    4. Link – The link block performs similarly to the Button block.
    5. Coupon – Used to deliver coupon codes. The coupon code will be copied to the clipboard when clicked on the Coupon block.
    6. Form – Used to collect data. The form block includes four fields: Short text, Email, Choice, and Consent. You can add unlimited form fields on the Elfsight popup widget creator and organize them. Also, the Form block includes these features:
      • Submit button – Used to submit data to your integrations. Three post-submit actions are available: Show a success message, Redirect to the URL, and Hide the popup.
      • Email notifications – Get notifications and send notifications to anyone who fills the popup form widget. Autoresponder emails are customizable, as you can use field values as mail tags and use your own email address to send notifications.
      • Spam protection – Elfsight uses Google reCAPTCHA for spam protection. While using it, the legal info will be placed in the popup widget’s footer.
      • Integrations – Elfsight supports only MailChimp and Google Sheets services.
    7. Image – Add a photo to your popup, add alt text and link to the image, and set its layout position. Elfsight popup maker supports six image layouts.
    8. Video – Embed public YouTube and Vimeo videos on the popup widget.
    9. Spacing – Add space within blocks to add whitespace.
    10. Separator – Add a solid or dashed horizontal line.
    11. iFrame – Use the HTML iframe element to embed videos, files, etc. Set the size of the iframe embedder and allow attributes (autoplay, camera, and microphone)
    12. HTML code – Embed third-party elements such as progress bars with HTML code block.
  • Layout settings – Elfsight supports three layout forms: Modal, Slide-in, and Panel. Each layout has its own settings, such as setting up the absolute position. In addition, the Elfsight popup designer allows a reopen button to be displayed when the user closes the popup and controls whether to enable the close button.
  • Display settings – Show your popup based on the Frequency (e.g.: how often to display a popup for a unique website visitor), Pages (All pages, Specific pages, and Exclude pages), and Devices (Desktop, Tablet, Mobile).
  • Triggers – Elfsight supports six popup widget triggering options:
    1. On Page load – Immediately shown right after the page is loaded.
    2. Time on Page – Specify the time in seconds
    3. On Scroll – Shown after scrolling a percentage of the webpage.
    4. On Scroll element – Popup is displayed after a user has scrolled over a specific element.
    5. On Click – Popup will show up when the HTML element ID is clicked.
    6. On Exit intent – Popup will be shown when a visitor tries to abandon the page.
  • Add a link to the popup (to make popup banners), use custom CSS, preview the mobile version before publicizing, and more.

How to build a popup widget on Elfsight

Create a free popup widget to embed on your website using the website popup creator below.

Or register your account over here and start designing.

Popup widget HTML code

Copy and paste the JavaScript and HTML code of the popup widget on your website’s source code.

ElfSight popup widget embed code
If your site already includes any Elfsight plugin, you should only place the HTML div element.

Here’s a video on how to use Elfsight to create a popup widget for your website.


Click the link below to display a pop-up widget created on Elfsight.


Elfsight’s Popup widget generator is free to use. However, its free plan, also known as the Lite plan, includes several limits: Capped to 200 widget views per month and Elfsight logo on your popup. Elfsight’s paid plans start from $5 per month.

ElfSight Popup Pricing
This screenshot shows the Elfsight prices for the Popup app. There are also ‘All Apps packs’ pricing plans that include access to all Elfsight apps. Learn more.

Click here to try the Elfsight Popup widget.



Convertful is an on-site conversion rate optimization toolkit with tons of features. One of the critical features is the ability to create popups. Whether you want to design a simple exit popup, timer popup, banner popup, or even a content locker popup, Convertful has got you covered.

Since Convertful is a cloud-based popup maker, you can embed popup widgets created on Converful on any platform, including WordPress, Blogger, Shopify, BigCommerce, Prestashop, Brizy, and Squarespace.

Its visual builder (WYSIWYG – What You See Is What You Get) allows you to design popup widgets as per your requirements. Add rows, columns, and drag-and-drop elements to customize your website popup widget.

The intuitive visual builder lets you design a widget, customize its mobile appearance, add integrations, target visitors, and activate it on your site.


  • Templates – Convertful includes several templates to get you started. You can start from scratch or edit an existing one. All templates are customizable 100% and mobile-responsive.
  • Multi-step forms – Go beyond standard one-step popups. Collect and qualify data by using the “Multi-steps” feature. This allows you to easily design Yes/Yes and Yes/No popup widgets.
  • Design different popup widget types
    • Click Pop-Ups – When clicking on a link on a page, a popup will appear.
    • Timed Pop-Ups – Popups will show up after a specified time.
    • Scroll Pop-Ups – Popup widget will occur once the user scrolls down a defined percentage of the page.
    • Entry Pop-Ups – Display popups quickly after the webpage loads.
    • Exit Pop-Ups – Show a popup widget when the user tries to abandon the page. For mobile devices, it’s based on the user’s scroll-up behavior – The faster the scrolling up, the exit pop-up will be triggered.
    • Fullscreen Popups – In Covertful, those are known as “Welcome Mats.” The popup will take up the entire screen.
    • Spin wheel popup – A gamified popup widget type. Set up the spin wheel by adding prizes such as coupon codes and deliver them on a separate step or via email.
    • Scratch card popup – Another gamified popup type. Perfect for instant win giveaway popups.
    • Content lock popups – These popups are usually used for creating age verification widgets, offering premium content for subscribers, etc., The close button will be disabled, and a user must have subscribed to view the content.
  • Elements to personalize your widget – Utilize videos, images, countdown timers, progress bars, social following, and sharing icons to customize your widget. Additionally, you can use the “HTML” element to add any HTML code to the popup generator. An excellent option to add external widgets such as Google Maps and embedding PDF with iframe.
  • Mobile-specific design – Want to separate font sizes and remove the background image for the mobile version of the popup website widget? Convertful lets you achieve it.
  • Advanced targeting – One reason Convertful might be the best popup maker is the advanced visitor targeting. Dictate when and how the popup should show up on a site. Target visitors based on their email autoresponder tags, location, current visiting page URL, WordPress category, logged-in and logged-out users, cookies, URL parameters, device technology, browser, visit number, referral, and more. Plus, Convertful allows tracking custom events using Converful JavaScript API that you can utilize to laser-target users to display a popup on the website.
  • Button actions – From inserting a link and submitting data to your CRM or email autoresponder to firing JavaScript, webhooks, and opening another Converful widget, there are many ways to use button actions.
  • A/B testing – One critical feature that any quality popup maker must have is the split testing or A/B test feature. Quickly duplicate a popup, make changes, and keep split testing to improve the conversion rate.
  • Advanced analytics – Monitor how your widgets perform with advanced real-time analytics. Plus, you can export data such as leads and link click performance via CSV.
  • Insert JavaScript and CSS codes, set priority to show popup widgets on a website, organize widgets and domains, add team members, 2-way CRM synchronization to reduce losing leads, and more.

How to create a popup widget on Convertful

Sign up on Convertful from here and log into your account.

Add your website and start creating your widget.


Here is a video on creating a popup widget on Convertful.


Click the button below to preview the popup made with Convertful.


Convertful is free to use. The free plan has certain limits: Capped to 3,000 pageviews and Convertful logo on widgets. Its paid plans start at $9 per month.

  • Free – 3,000 pageviews, Access to all widgets including popups and all elements, Convertful logo on widgets
  • Blogger – From $19/mo – 1 website, Two-way CRM synchronization, Multi-steps, A/B testing, Webhooks
  • Growth – From $79/mo – All Blogger features and 5 websites, 5 sub-accounts
  • Agency – From $199/mo – All Growth features and 15 websites, Whitelabel features (Learn more about Convertful Agency)

Click here to try Convertful.

Powr Popup plugin

Powr Popup

Powr is another online no-code widget builder like ElfSight. Currently, Powr consists of 60+ powerful apps, from collecting information to supporting customers. We featured some of Powr’s apps on Pitiya. A few popular Powr apps are the Countdown timer GIF generator (for emails), Form builder, Countup timer, Google Maps widget, and Social Feeds aggregator.

Powr’s Popup app is a free website plugin that allows you to design any popup; Discount popup, notification popup, exit intent popup, or banner popup.

Powr Popup maker


  • Templates – Create email sign-up popups, flash sale announcements, discount coupon popups, and popup banner ads using existing templates. All templates are responsive, and you can preview them using in-built tablet and mobile modes before publishing.
  • Layouts – Powr provides four widget positioning options: Box, Slide, Full Screen, and Corner.
  • Customization – Personalize your popup plugin using color schemes, fonts, and more.
  • Display controls – Powr popup designer allows you to control how a widget should show up in three ways:
    1. Display Schedule – Display your popup continuously or within a specific date range.
    2. Display Frequency – Decide when your visitors will see your popup: once a week, once per day, all the time, or new visitors only.
    3. Popup Triggers – Show your popup after a delay, as visitors show exit intent after scrolling or on click.
  • Notifications – Get notifications on new popup submissions instantly and set up branded autoresponder emails for your customers that are sent after they complete popup forms.
  • Integrations – The powr Popup plugin supports Google Sheets, MailChimp, and Zapier integrations.
  • Custom CSS, duplicate popups one-click, add collaborators, view popup view stats, and more features.

How to use the Powr Popup plugin to make a pop-up

Sign up on Powr from here, search “Popup app” from the Powr app library, and start designing.

Powr Popup app box in apps library

Watch the following video to learn how to work with the Powr Popup app.


Click the link below to preview a popup made on Powr.


Powr’s Popup app is free of cost. The free plan comes with certain limitations, such as limited editing features and the logo of Powr on widgets. Powr Popup’s paid plans start from $5.49 per month.

Powr Popup pricing

The Business plan, which costs $89.99 per month, provides access to 60+ Powr apps such as Form Builder, Hits counter, and PayPal button creator. Excellent option if you want to use other Powr apps at a low price.

Click here to try the Powr Popup plugin.

Related: Powr vs. Elfsight Review: Which one does outperform?

CommonNinja Coupon Popup

CommonNinja Coupon Popup widget

CommonNinja is another service similar to Elfsight and Powr. It provides 50+ embeddable plugins for websites, such as the Before/After Image Slider, Google Business Reviews widget, Logo Slider, Amazon Reviews slider, and PDF embedder.

The Coupon Popup plugin of CommonNinja comes with different layouts and skins. The visual editor allows you to customize widgets to fit your website’s overall design and style.

Common Ninja coupon popup editor
Easily convert your coupon popup into an email collection popup widget.


  • Layouts and Skins – CommonNinja’s Pop-Up widget builder comes with several layouts and skins you can choose from, so you don’t have to spend much time on extensive customization. These layouts are responsive, and the pop up widget creator allows you to preview the look on mobile and tablet devices before launching on a live site.
  • Display Rules – Specify when and where to show the pop up widget on a site. The rules include action triggers like “on exit,” “time delay,” “page scroll,” and more.
  • Customization – You can edit content, change appearance with the intuitive visual builder, and utilize custom CSS to customize the widget further.
  • Collect email and lead information, add team members, upload images, and more.

Watch the video below to find out how to use CommonNinja to design a pop-up widget for your website.


Click the link below to display a popup created on CommonNinja.


CommonNinja’s Coupon Popup widget is free of charge to use. But, the free plan has several limitations that you can find in the screenshot below.

Common Ninja Coupon Popup pricing

One disadvantage of CommonNinja’s Coupon Popup app over others is that it breaks packages based on the emails collected. If you are looking for a tool to create a coupon pop-up widget, CommonNinja is a good choice.

Click here to try the CommonNinja Popup plugin.

Brizy Popup Builder

Brizy Popup Builder

Brizy is a cloud-based website builder that provides many features we discussed in detail in the Brizy Cloud review. Apart from the website builder, Brizy also includes a “Popup builder.” These popups are independent of the website building platform so that you can embed Popup on any site.

Note: Brizy WordPress page builder also offers a popup builder for WordPress sites. Although features and designs equal the online popup builder, we will focus on the cloud version.

Brizy Popup editor


  • Templates – You can find numerous responsive popup design templates ready to use. All those templates are fully customizable.
  • Intuitive drag-and-drop editor – Brizy Cloud probably has the best popup widget builder. It comes with 30+ elements such as text, button, image, video, map, counter, countdown timer, and form to create any pop up widget you expect. Plus, each element offers a wide variety of editing options and custom attributes, margin & padding settings, and animations.
  • Customization options – Add rows and columns and utilize device-specific elements to make your pop-up as good as you want.
  • Integrations – Brizy’s Popup builder is integrated with several services, such as MailChimp, Sendinblue, Drip, ActiveCampaign, Hubspot, Convertkit, and Zapier.
  • Get email notifications – Receive email notifications when someone fills out the form.
  • Display conditions and triggers – Fine-tune where and how the pop-up should appear. You can use multiple display triggers to narrow your audience targeting.
    • On-click – Show when an HTML element is clicked.
    • After Inactivity – The user is inactive on the web page, measured in seconds.
    • On-Page Exit Intent – The visitor tries to abandon the page
    • No other popup – When no other popup is shown
    • Number of – Based on the number of viewed pages or sessions.
    • Device type – Desktop, Tablet, and Mobile
    • On scroll – Based on scrolling up, down a certain percentage, or up to a specific element on a web page.
    • Arriving (referral) – Show/hide popup widget based on the referral URL, Regex, and sources. Sources include organic traffic sources such as search engines, social networks, and internal and external links.
    • Current page URL – Display popup on a specific page only.
    • Current Date – Show the widget on a specific time frame. Best to schedule your popup widget for special promotions such as Black Friday and announcing events.
    • Last Visit Date – Based on the visitor’s last visit date
    • Time from – Show widget based on the time from the last and first visit hours and days.
    • Cookie – If the browser includes specified cookie parameters, popup widget will show up.
    • Operating System – Target users based on the operating system
    • Other specific Popup – Display pop-up widget if another specific popup is shown or not.
    • On Page load – Show popup after a specific time, measured in seconds.
  • Animations for popup entrance, showing/hiding specific elements on the desktop, image and color filters, styling, adding collaborators, and more.

How to use Brizy Popup Builder

Create your Brizy account from here and click on the “Create New Project” box.


Choose “Popup & Alert” from the list of options.

Brizy Popup Alert project creation

Now, the popup building software will load on your browser. Choose a template (or start from scratch), add elements, customize appearance, integrate with your email service provider, set up notification email, and publish on your site.

Watch the video below to learn how to use Brizy to make a popup that can be embedded on any site.


Click the button to show the popup made on Brizy.


Brizy Cloud pricing offers a free plan and a few paid plans.

Brizy Cloud Pricing

Click here to try Brizy Popup Builder.


ConvertBox homepage

ConvertBox is another top popup widget provider for websites with a drag-and-drop page builder like Convertful. In fact, ConvertBox offers a lot of features than creating popups for websites. We explained some in-depth in the ConvertBox review.

ConvertBox’s live popup editor lets you personalize your widget by using dynamic text replacements, targeting based on subscriber data of your email marketing service, and more.



  • Templates – ConvertBox provides several templates for Center Modal (also known as popup boxes) and Full Page (popup widgets that take the entire screen). You can start with one or from scratch. All templates are 100% responsive and let you seamlessly edit content to your requirements.
  • Steps – Create multiple states for the pop-up widget and move the visitor to the right one based on the specified conditions. Ex: Show the Thank You screen only after submitting details.
  • Elements – Like in Convertful and Brizy Popup builders, in ConvertBox, you can utilize different elements, such as progress bars, countdown timers, video, images, etc., to add additional content and make it as rich as possible.
  • Customization – Change colors, fonts, sizes, content, form layout, and more using ConvertBox’s visual editor. Plus, mobile-specific editing functionalities for some elements give you an extra layer to make mobile-friendly pop-ups.
  • Button actions – From standard actions such as submitting data to conditional actions such as opening another ConvertBox widget if a specific field is selected, there are many ways to utilize button actions to improve user experience and qualify data.
  • Integrations – ConvertBox supports several popular email marketing services such as Aweber, ActiveCampaign, HubSpot, and Gist, and automation services such as Zapier, Integrately, and Pabbly Connect. Also, you can integrate any CRM software with HTML Form integration and utilize webhooks and email notifications to send data. Unlike most other pop-up widget providers, ConvertBox allows you to add conditional integrations. In conditional integrations, you can transfer data to a specific integration only if certain conditions are true.
  • Display rules – Utilize triggers, frequency, and location rules to specify when to show.
    • Triggers – Time on page (measured in seconds), scrolling the page (percentage), period of no activity (inactive time in seconds), page abandonment (exit intent popups), clicking a link on a page (on-click popups)
    • Frequency – Define how often the popup should appear and what to do when it’s closed.
    • Location – Specify on which pages the pop-up widget should show up. Use Include and Exclude filters to add URLs.
  • Targeting – Show to all or target specific visitors based on conditions such as session number, new or returning user, UTM parameters, referring source, location, browser cookie, and autoresponder tags (user must’ve registered via ConvertBox before).
  • Import popup website widgets from other ConvertBox users, export your popup widgets WordPress plugin to target based on tags, taxonomies, categories, and user levels, add start and end dates for the popup, A/B testing, pause popups, and more.

Making a Popup on ConvertBox

Here’s a video on how to use ConvertBox to create a popup widget.


Preview a ConvertBox popup widget by clicking the button below on the next page.


You can purchase ConvertBox for a one-time fee ($495) at this time. And there is no free trial or free plan available. Learn more about ConvertBox prices from here.


Click here to try ConvertBox.

Related: ConvertBox vs. Thrive Leads: Top WordPress Popup Plugins Compared



OptiMonk is another on-site CRO toolkit for website owners. It consists of many features and lets you design different popups to grow your email list and boost sales on your sites.

One of the best parts about OptiMonk is that it lists each popup’s average conversion rate based on user statistics. It will give you an idea of which pop-up widgets perform better in specific niches.

OptiMonk templates with average conversion rate data
This Welcome Back Recommender popup widget for an eCommerce shop converts at 17.16% on average.


  • Templates – There are 300+ different popup widget templates to choose from. All templates are 100% customizable and responsive.
  • Popups for each stage of the customer – OptiMonk HTML popup widget can be used on many stages of the customer journey:
    • First visit – Build list right away with smart welcome popups, Win-A-Gift popups, etc.,
    • Browse – Help visitors discover the right products with conversational Popup, Shopping Quiz Popup, Smart Popup Recommender, Product Recommender Popup, and announcement popup.
    • Add to cart – Promote best deals and offers with Seasonal Offer Popup and Cart Abandonment pop-up widgets.
    • Checkout – Stop card abandonment with countdown popups and coupon follow-up bars
    • Thank you – Collect quality feedback with surveys, social, and repeat purchase discount survey popup widgets.
    • Upsell – Upsell and cross-sell to your existing customers with new arrival popups, Smart Upsell Popups, and related product recommender popups.
  • Popup editor – OptiMonk provides a user-friendly visual editor so that you can design your pop-up widget without touching a single line of code. Utilize elements to add content blocks such as images, buttons, countdown timers, and edit form elements by adding custom fields. Utilize “Layers” to manage elements and re-order them by dragging and dropping. Moreover, add new “pages” to add new states to build multi-step popup form widgets.
  • Conversion booster features – Use teaser boxes, multi-step flows, countdowns, transitions & effects, and delaying closing button features to increase conversions.
  • Targeting options – Display popup to the right visitor at the right moment on the right page. OptiMonk provides multiple ways to target the right audience based on display rules and triggering options.
  • Integrations – Install OptiMonk on popups on WordPress, Shopify, Shopify Plus, Magento, Squarespace, Drupal, Joomla, Weebly, and BigCommerce and send data to your favorite email autoresponder and connect and automate with other applications with Zapier and webhooks.
  • Optimization – Analyze campaigns’ revenue distribution and integrate your Google Analytics and Google Tag Manager accounts for more insights.
  • Custom CSS, A/B testing, gamification, personalization of popup widgets, experiments, conversion tracking, themes to quickly create popup widgets, and more features.


OptiMonk offers a free plan. However, the free plan is capped at 15,000 page views for your popup features, such as A/B testing, and the ability to remove the OptiMonk brand from widgets is unavailable. Paid plans start at $39 per month.

OptiMonk pricing plans

Click here to try OptiMonk.



OptinMonster is a lead generation software marketer. Its LightBox Popup builder allows you to design high-converting popups, target the right visitors on your site, and embed them on any platform, such as WordPress (using its WordPress plugin) or installing JavaScript code.


  • Drag and drop popup builder – Easily design mobile-friendly website popups without needing programming skills.
  • Popups Library – Use one of the dozens of pre-made popup templates or start from scratch.
  • Animation and sound effects – OptinMonster contains 26+ attention-grabbing animations and sound effects that you can use to get visitors’ attention.
  • Targeting options – Target based on multiple conditions. Some are referrer, geo-location, page, cookie, device, UTM tags & query parameters, and visitor interactions. OptinMonster allows you to display targeted popups for web browsers with Adblock extensions installed and utilize custom domains to bypass adblockers.
  • Triggers – Specify when the popup should appear on a webpage. Some triggers are inactivity, exit intent, scroll, JavaScript variables, and HTML elements.
  • Integrations – OptinMonster is one of the popular popup plugins for WordPress, with tons of integrations with major email marketing services, CRM software, and automation tools.
  • Insights – Monitor and analyze campaign performance through conversion analytics, A/B testing, and real-time behavior automation.
  • Verify leads captured through OptinMonster forms, revenue attribution, custom conversion tracking via JavaScript, leads sharing, deadline funnels, and more features.


Pricing plans of OptinMonster start from $108 per year. There is neither a free plan nor a trial plan available.

OptinMonster pricing

Click here to try OptinMonster.


Wisepops Popups

Wisepops is an on-site marketing platform that offers popups and notification feed widgets for websites.

Wisepops Popup designer


  • Templates – Wisepops provides 60+ templates for different purposes: List building, Feedback collection, and Promotions. All templates are mobile-friendly and 100% customizable.
  • Popup builder – Drag and drop no-code builder lets you create popups using blocks such as spin-to-win wheel and countdown timers without needing development experience.
  • Targeting options – Use 40+ one-click and advanced targeting options to precisely target the right visitor to achieve a higher conversion rate and improve user experience.
  • Integrations – Embed popup widgets on websites using HTML code or plugins. Use Wisepops’s Shopify app to leverage advanced properties such as cart value and customer purchase history and create unique coupons. Connect Google Analytics, add popup events to your analytics, and synchronize leads data with 50+ CRMs & ESPs integrations and Zapier integration.
  • A/B testing, analytics, gamification popups, goal tracking, and more features.


Wisepops does not offer a free plan. Its paid plans start from $49 per month (up to 100,000 monthly website pageviews).

Wisepops pricing plans

Click here to try Wisepops.


Poptin Popups

Poptin is a free popup maker for marketers. Whether you want a simple popup email widget or a sales promotion popup, Poptin lets you make them without having coding skills.

Poptin Popup editor


  • Templates – You can find 40+ popup templates for countdown, gamification, list building, and sales promotions.
  • Visual editor – The drag-and-drop intuitive form builder lets you design custom, responsive popups for websites using elements and customization options.
  • Targeting options – Target the right audience based on many filters: Geo-location, page URL, browser & operating system, source code, Shopify order history & customer tag, and date schedule.
  • Triggers – Specify when to show the popup based on exit intent, time delay, inactivity, page scroll, page view count, on-click, click count, and JavaScript trigger.
  • Shareable Poptin links, A/B testing, Analytics, Adblock detection, entry effects, IP blocking, skip button, integrations with ESPs such as Aweber, GetResponse, Pipedrive, Zoho CRM, Salesforce and Zapier, and CMS software such as Dukaan, Craft CMS, Bitrix 24, OpenCart, Blogger and WordPress and Webflow.


Poptin includes a free plan that lets you create unlimited Poptins. However, the number of views is capped at a maximum of 1,000 visitors per month. Poptin’s paid plans start from $25 per month.

Poptin pricing

Click here to try Poptin.

6 tips to consider when using popup widgets on a website

  1. Split test popups on websites – There is no way to determine which popup design performs well with your audience without A/B testing. Always have split testing running to optimize your campaigns. Some popup widget creators provide split testing data, such as the chance to beat the control based on statistical significance. Or you can use an A/B test calculator like this to decide it based on data.
  2. Concern about page speed – You might want to add images and videos and embed files onto popup widgets. Ultimately, these impact page loading time. Use icons (SVG) instead of images when possible and compress images before uploading to the pop up widget builder. Use a service such as ShortPixel, Imagify, and TinyPNG to compress images. Furthermore, you can use a script management service such as Google Tag Manager and Zaraz by Cloudflare to load popup scripts after vital content is painted on a webpage.
  3. Popups can be irritating – Although popups can be a conversion maker if used in an unnecessary, obstructive way, they can be conversion breakers too! Target users using display conditions (e.g.: page URL, device, and post category) and trigger pop-ups on a website to show at the right moment (e.g.: exit intent).
  4. Personalize – Many pop-up builders provide templates. Use them for inspiration. Create widgets that match your brand (color palette, fonts, logos, etc.), add suitable lead magnet graphics, and use proper words describing your offer.
  5. Use conversion boosters – To compliment your efforts to improve conversions, use other methods and tools to increase conversions, such as testimonials, countdown timers, social proof software, and quality link tracking software such as ClickMagick to analyze funnels. Also, you can use static site creators to generate web pages for high-traffic campaigns.
  6. The backend of the funnel matters – Popups do not fulfill all your needs. You must set up the funnel’s backend, such as leads integration with your email marketing software, email sequence, and analytics, to get the most out of it.

    Use good subject lines for emails, high-converting lead generation pages, email swipes, and countdown email timers such as Mailtimer to boost conversions. Furthermore, you can use a service such as Pabbly Connect to integrate email list checker services to verify the quality of leads and improve your emails’ overall deliverability rate.


How to add popup image in HTML

Several popup widget creators allow you to create custom lightbox popup image widgets, and you can pop an image up when someone clicks on a link or button or scroll over an element without coding.

Alternatively, you can use HTML and JavaScript to create one. Here’s an example:

HTML Code:

<a href="IMAGE SOURCE URL" onclick="openPopup(this.href); return false;"> <img src="thumbnail.jpg" alt="image"> </a>

JavaScript Code:

function openPopup(imageUrl) { window.open(imageUrl, "Popup", "resizable,scrollbars,status"); }

How to add custom popup in Shopify

To add a custom popup in Shopify, you can use a third-party app or create your own using Shopify’s Liquid programming language and some JavaScript.

Third-party apps such as Convertful let you make different popup types, such as email subscription popups, coupon popups, and timer popups. Integration with Shopify allows you to target users based on behaviors and display conditions too.

How to add popup in WordPress without plugin

To add a popup in WordPress without using a plugin, use an online popup builder and install it on your WordPress site by embedding the JavaScript snippet. You can use a script manager such WP Code Box plugin, add JavaScript code directly to the functions.php file, or use a tag manager such as Google Tag Manager.

Conclusion on Top Popup Widget Creators

Among many ways to improve conversions on a site, using popups, even though they could be irritating when overused, is effective.

You found ten popular popup widget providers and their critical features in this article. The best part is those services support every blogging platform and content management system. Be it WordPress, Wix, Weebly, Shopify, Dorik, or Squarespace, you can install all of them by copying and pasting embed code.

Also, you can use exit popups on your email opt-in pages and giveaway funnels to minimize CPL (Cost-per-lead). Many online social media contest tools such as UpViral, SweepWidget, and Perkzilla allow adding a custom popup to a giveaway page.

This screenshot shows the custom tracking code insertion box in UpViral. Use it to add popups and alert boxes to giveaway signup and share pages. Check the UpViral review to learn more about the UpViral giveaway platform.

If you buy web traffic using ad networks such as Outbrain, ZeroPark, and Udimi (for solo ad traffic), popups can be helpful as they can decrease CPL, giving you an advantage over competitors.

Several ad networks do not allow displaying popups on landing pages. But you can try a popup that opens when clicking a link to improve conversions.

In fact, most solo ads sellers encourage using popups as those increase the overall email opt-in rate, ultimately improving sellers’ reputations.

The key is targeting, the offer, and continuous optimization through split testing.

Let us know which popup widget creator you currently use and recommend for others in the comments below.

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