10 Best Modern Website Popup Widgets Creators in 2025

This is a complete list of the best website popup widget builders for 2025.

When running a website, you have to consider using different types of tools in your business: Custom countdown timers (to emphasize urgency), Form builders (to collect data), Customer review sliders (to showcase clients’ testimonials), and link tracking tools (to optimize online marketing campaigns).

Popup widgets are an effective type of widget that can be used in many circumstances, from collecting data to converting visitors into leads and clients.

There are many popup builders for website owners. Some are free, and some are paid. Some have advanced features and multi-functions, while some are simple popup makers. This article will list the top tools for building pop-up widgets on a modern, conversion-focused website.

Top Popup Makers for Websites to Use Today

website popup widget creators

We have listed live demos of several pop-up widgets. Due to the obstruction caused by popups, we created separate pages. Click on the “Live Demo” buttons to preview the widgets in a new tab.

Elfsight Popup Widget Builder

Elfsight popup widget

Elfsight is a cloud-based, no-code website widget builder for website owners. Its widget library consists of over 90 apps for various purposes, such as collecting data and displaying content. Some popular apps are Pricing Table Widget and File Viewer for websites.

Elfsight’s Popup widget builder is not only free of charge but also allows you to create a custom popup widget using its visual editor.

Features

  • Templates: Choose from a variety of templates and customize them with your preferred color schemes, content, integrations, and display triggers. All templates are mobile-responsive and allow you to personalize widgets to align with your website’s brand and color palette.
  • AI Popup generator: Elfsight allows you to create pop-up content simply by describing it in plain language. You can specify the type of pop-up you want to make, such as an “email sign-up pop-up” or a “Black Friday sale pop-up.”
  • Background: One key element of a pop-up form is the background. Elfsight allows you to use a color (or make the background transparent), a gradient, an image, or a video (via URL – currently supporting YouTube and Vimeo platforms). Use the corner radius tool to make the corners of pop-up widgets flat or rounded.
  • Blocks: Elfsight’s responsive popup widget builder is block-based. It means you can add a block, edit, re-order, and shape the popup. Moreover, each block can be specified to show or hide on desktop or mobile devices. This allows you to design device-specific pop-up widgets. Currently, 14 blocks are supported.
    1. Heading – Used to insert a title or larger text into the website popup widget.
    2. Text – Add text content, edit HTML source, and choose font families, sizes, and colors.
    3. Button – Used as the call-to-action element in most cases. Two click actions are available: Redirect to the URL or close the popup. Popup button link supports standard URLs (sending someone to a web page), Email (send email), and Phone (click to call)
    4. Link – The link block performs similarly to the Button block.
    5. Badge – Add a label or a badge to your popup.
    6. Coupon – Used to deliver coupon codes. The coupon code will be copied to the clipboard when the Coupon block is clicked.
    7. Timer – Embed a countdown timer in your popup to add urgency and a sense of ‘fear of missing out’.
    8. Form – Used to collect data. The form block includes four fields: Short text, Email, Choice, and Consent. You can add unlimited form fields to the Elfsight popup widget creator and organize them. Also, the Form block includes these features:
      • Submit button: Used to submit data to your integrations. Three post-submit actions are available: Show a success message, redirect to the URL, and hide the popup.
      • Email notifications: Get notifications and send them to anyone who fills out the popup form widget. Autoresponder emails are customizable, as you can use field values as mail tags and send notifications from your email address.
      • Spam protection: Elfsight uses Google reCAPTCHA for spam protection. The legal info is placed in the popup widget’s footer while using it.
      • Integrations: Elfsight supports only MailChimp and Google Sheets services.
    9. Image – Add a photo to your popup, add alt text and link to the image, and set its layout position. Elfsight popup maker supports six image layouts.
    10. Video – Embed public YouTube and Vimeo videos on the popup widget.
    11. Spacing – Add space within blocks to add whitespace.
    12. Separator – Add a solid or dashed horizontal line.
    13. iFrame – Use the HTML iframe element to embed videos, files, etc. Set the size of the iframe embedder and allow attributes (autoplay, camera, and microphone)
    14. HTML code – Embed third-party elements such as progress bars with the HTML code block.
  • Layout settings: Elfsight supports seven layout forms: Modal, (left and right) Slide-in, (left and right) Pane, and (top and bottom) Bar. Each layout has its own settings, including the ability to set the absolute position. In addition, the Elfsight popup designer allows a reopen button to be displayed when the user closes the popup and controls whether to enable the close button.
  • Display settings: Show your popup based on Frequency (e.g., how often to display a popup for a unique website visitor), Pages (all pages, Specific pages, and Exclude pages), and Devices (Desktop, Tablet, Mobile).
  • Triggers: Elfsight supports six popup widget triggering options:
    1. On Page load – Immediately shown right after the page is loaded.
    2. Time on Page – Specify the time in seconds
    3. On Scroll – Shown after scrolling a percentage of the webpage.
    4. On Scroll element – Popup is displayed after a user has scrolled over a specific element.
    5. On Click – Popup will appear when the HTML element ID is clicked.
    6. On Exit intent – Popup will be shown when a visitor tries to abandon the page.
  • Add a link to the popup (to create popup banners), use custom CSS and JavaScript, preview the mobile version before publishing, and more.

How to create a popup widget on Elfsight

Create a free pop-up widget to embed on your website using the website pop-up creator below.

Or register your account over here and start creating a pop-up inside your account.

Popup widget HTML code

Copy and paste the JavaScript and HTML code of the pop-up widget into your website’s source code before </body>.

Elfsight popup widget embed code
If your site already includes any Elfsight widget, you should only place the HTML div element.

Demo

Click the link below to display a pop-up widget created on Elfsight.

Pricing

Elfsight’s Popup widget generator is free to use. However, its free plan, also known as the Lite plan, includes several limitations: capped at 200 widget views per month and featuring the Elfsight logo on your popup. Elfsight’s paid plans start from $5 per month.

Elfsight's Popup Pricing
This screenshot shows the Elfsight prices for the Popup app. ‘All Apps packs’ pricing plans also include access to all Elfsight apps. Learn more.

Click here to try the Elfsight Popup widget.

Common Ninja’s Popup Builder

Common Ninja Popup Builder

Common Ninja is another service similar to Elfsight and Powr. It provides over 200 embeddable plugins for websites, such as the Back to Top button, and features many exclusive features, including an AI Editor, Localization, and Device-specific editing tools.

Common Ninja’s Popup Builder comes with different layouts and skins. The visual editor allows you to customize widgets to fit your website’s overall design and style.

Common Ninja Popup Widget Builder
Easily convert your coupon pop-up into an email collection pop-up widget.

Features

  • Templates: Ten pre-made designs, each responsive and customizable, are available to quickly create a popup for your website.
  • Build your popup with or without AI: Add a cover image and use elements to design your popup according to your requirements. Alternatively, you can enable the AI Editor and use it to generate a popup.
  • Layout settings: Common Ninja’s Popup Builder offers seven layout options for you to select from.
  • Localization: One of Common Ninja’s coolest features is that you can create various forms of the popup widget and serve the correct form to the right visitor. Select the content field and translate it into different languages using the built-in Google Translate tool. Once you’ve translated text in the popup widget, Common Ninja will display the correct variant to the user based on their web browser’s language settings.
  • Display Rules: Specify when and where to show the pop-up widget on a site. The rules include action triggers such as “on exit,” “time delay,” “page scroll,” and others.
  • Customization: Common Ninja’s Popup Builder provides many customization options, including animations, element-level appearance settings, and custom CSS. Furthermore, you can utilize device-specific editing tools to customize the design for each device. For example, you can change the font size of a specific element on popup for mobile users.

Watch the video below to learn how to use Common Ninja to design a pop-up widget for your website.

Demo

Click the link below to display a popup created on Common Ninja.

Pricing

Common Ninja’s Popup Builder is available for free to try. However, the free plan has several limitations, as shown in the screenshot below.

Common Ninja Pricing

One disadvantage of Common Ninja’s Popup Builder over others is that it breaks packages based on the emails collected. If you’re looking for a tool to create a coupon pop-up widget, Common Ninja is a good choice.

Click here to try the Common Ninja’s Popup plugin.

OptiMonk

OptiMonk

OptiMonk is another on-site CRO toolkit for website owners. It features numerous options and enables you to design various pop-ups to grow your email list and boost sales on your site.

Optimonk's Spinning Wheel templates
OptiMonk offers a variety of templates for various purposes.

Features

  • Templates: There are 300+ different popup widget templates to choose from. All templates are 100% customizable and responsive.
  • Popups for each stage of the customer: OptiMonk HTML popup widget can be used on many stages of the customer journey:
    • First visit – Build list right away with smart welcome popups, Win-A-Gift popups, etc..
    • Browse – Help visitors discover the right products with conversational Popup, Shopping Quiz Popup, Smart Popup Recommender, Product Recommender Popup, and announcement popup.
    • Add to cart – Promote best deals and offers with Seasonal Offer Popup and Cart Abandonment pop-up widgets.
    • Checkout – Stop card abandonment with countdown popups and coupon follow-up bars
    • Thank you – Collect quality feedback with surveys, social, and repeat purchase discount survey pop-up widgets.
    • Upsell – Upsell and cross-sell to your existing customers with new arrival pop-ups, Smart Upsell Pop-ups, and related product recommender pop-ups.
  • Popup editor: OptiMonk offers a user-friendly visual editor, allowing you to design your pop-up widget without writing a single line of code. Utilize elements to add content blocks such as images, buttons, countdown timers, and edit form elements by adding custom fields. Utilize “Layers” to manage elements and re-order them by dragging and dropping. Moreover, add new pages to add new states and build multi-step pop-up form widgets.
  • Conversion Booster Features: Utilize teaser boxes, multi-step flows, countdowns, transitions, effects, and delayed closing button features to boost conversions.
  • Targeting options: Display a pop-up to the right visitor at the right moment on the right page. OptiMonk offers multiple targeting options to reach the right audience, based on display rules and triggering conditions.
  • Integrations: Install OptiMonk on WordPress, Shopify, Shopify Plus, Magento, Squarespace, Drupal, Joomla, Weebly, and BigCommerce, and send data to your preferred email autoresponder. Connect and automate with other applications using Zapier and webhooks.
  • Optimization: Analyze the revenue distribution of your campaigns and integrate your Google Analytics and Google Tag Manager accounts for more insights.
  • Custom CSS, A/B testing, gamification, personalization of popup widgets, experiments, conversion tracking, themes to quickly create popup widgets, and more features.

Pricing

OptiMonk offers a free plan. However, the free plan is capped at 10,000 page views for your pop-up features, such as A/B testing, and the ability to remove the OptiMonk brand from widgets is unavailable. Paid plans start at $39 per month.

OptiMonk's pricing plans

Click here to try OptiMonk.

Convertful

Convertful website

Convertful is an on-site conversion rate optimization toolkit with tons of features. One of the critical features is the ability to create popups. Whether you want to design a simple exit popup, timer popup, banner popup, or even a content locker popup, Convertful has got you covered.

Since Convertful is a cloud-based popup maker, you can embed popup widgets created on Convertful on any platform, including WordPress, Blogger, Shopify, BigCommerce, Prestashop, Brizy, and Squarespace.

Its visual builder (WYSIWYG – What You See Is What You Get) allows you to design popup widgets as per your requirements. Add rows, columns, and drag-and-drop elements to customize your website popup widget.

convertful-widget-editor
The intuitive visual builder enables you to design a widget, customize its mobile appearance, add integrations, target specific visitors, and activate it on your site.

Features

  • Templates: Convertful offers several templates to help you get started. You can start from scratch or edit an existing one. All templates are customizable 100% and mobile-responsive.
  • Multi-step forms: Go beyond standard one-step popups. Use the “Multi-steps” feature to collect and qualify data. This allows you to easily design Yes/Yes and Yes/No pop-up widgets.
  • Design different popup widget types
    • Click Pop-Ups – When clicking on a link on a page, a popup will appear.
    • Timed Pop-Ups – Popups will show up after a specified time.
    • Scroll Pop-Ups – A popup widget will appear once the user scrolls down a defined percentage of the page.
    • Entry Pop-Ups – Display popups quickly after the webpage loads.
    • Exit Pop-Ups – Show a popup widget when the user tries to abandon the page. For mobile devices, it’s based on the user’s scroll-up behavior: the faster the scrolling up, the sooner the exit pop-up will be triggered.
    • Fullscreen Popups – In Convertful, those are known as “Welcome Mats.” The popup will take up the entire screen.
    • Spin wheel popup – A gamified popup widget type. Set up the spin wheel by adding prizes such as coupon codes, and deliver them on a separate step or via email.
    • Scratch card popup – Another gamified popup type. Perfect for instant win giveaway popups.
    • Content lock popups – These popups are typically used to create age verification widgets, offer premium content to subscribers, and more. The close button is disabled, and users must have a subscription to view the content.
  • Elements to personalize your widget: Utilize videos, images, countdown timers, progress bars, social following, and sharing icons to customize your widget. Additionally, you can use the “HTML” element to add any HTML code to the popup generator. An excellent option to add external widgets, such as Google Maps, and embed a PDF with an iframe.
  • Mobile-specific design: Want to separate font sizes and remove the background image for the mobile version of the popup website widget? Convertful lets you achieve it.
  • Advanced targeting: One reason Convertful might be the best popup maker is the advanced visitor targeting. Dictate when and how the popup should show up on a site. Target visitors based on their email autoresponder tags, location, current visiting page URL, WordPress category, logged-in and logged-out users, cookies, URL parameters, device technology, browser, visit number, referral, and more. Additionally, Convertful enables the tracking of custom events using the Convertful JavaScript API, allowing you to laser-target users and display a pop-up on your website.
  • Button actions: There are many ways to utilize button actions, ranging from inserting a link and submitting data to your CRM or email autoresponder to firing JavaScript and webhooks, and opening another Convertful widget.
  • A/B testing: One critical feature that any quality popup maker must have is the split testing or A/B test feature. Quickly duplicate a pop-up, make changes, and keep split testing to improve the conversion rate.
  • Advanced analytics: Monitor your widgets’ performance with advanced real-time analytics. You can also export data such as leads and link click performance via CSV.
  • Insert JavaScript and CSS codes, prioritize showing popup widgets on a website, organize widgets and domains, add team members, use 2-way CRM synchronization to reduce lost leads, and more.

How to create a popup widget on Convertful

Sign up on Convertful from here and log in to your account.

Add your website and start creating your widget.

create-widget-convertful

Here is a video on creating a popup widget on Convertful.

Demo

Click the button below to preview the popup made with Convertful.

Pricing

Convertful’s paid plans start at $9 per month.

Convertful Monthly Pricing
  • Solo – From $9/mo – 10K pageviews, Convertful branding on widgets
  • Starter – From $29/mo – 3 websites, 25K pageviews, all widgets and elements, no branding
  • Growth – From $69/mo – 5 websites, 125K pageviews, 5 sub-accounts
  • Enterprise – From $179/mo – 10 websites, 10 sub accounts

Click here to try Convertful.

Powr Popup plugin

Powr Popup

Powr is another online no-code widget builder, similar to Elfsight. Powr consists of over 50 powerful apps, ranging from collecting information to supporting customers. We featured some of Powr’s apps on Pitiya. A few popular Powr apps include the Form Builder, Countup TimerGoogle Maps widget, and Social Feeds Aggregator.

Powr’s Popup app is a free website plugin that allows you to design any popup: a discount popup, a notification popup, an exit intent popup, or a banner popup.

Powr Popup maker

Features

  • Templates: Utilize existing templates to create email sign-up pop-ups, flash sale announcements, discount coupon pop-ups, and popup banner ads. All 250+ templates are responsive, and you can preview them using the built-in tablet and mobile modes before publishing.
  • Building blocks: Design your popup widget using Powr’s visual editor, which includes building blocks such as file download, coupon, and phone number fields.
  • Layouts: Powr provides four widget positioning options: Box, Slide, Full Screen, and Corner.
  • Customization: Personalize your popup plugin using color schemes, fonts, and more.
  • Display controls: Powr’s Pop-up Designer allows you to control how a widget should show up in three ways:
    1. Display Schedule – Display your popup continuously or within a specific date range.
    2. Display Frequency – Decide when your visitors will see your popup: once a week, once a day, all the time, or only for new visitors.
    3. Popup Triggers – Display your popup after a delay, as visitors indicate exit intent by scrolling or clicking.
  • Notifications: Receive instant notifications on new popup submissions and set up branded autoresponder emails for your customers, which are sent after they complete popup forms.
  • Integrations: The powr Popup plugin supports integrations with Google Sheets, Mailchimp, and Zapier.
  • Custom CSS, duplicate popups one-click, add collaborators, view popup view stats, and more features.

How to use the Powr Popup plugin to make a pop-up

You can sign up on Powr from here, search for “Popup app” in the Powr app library, and start designing.

Powr Popup app box in apps library

Watch the following video to learn how to use the Powr Popup app.

Demo

Click the link below to preview a popup made on Powr.

Pricing

Powr’s Popup app is free. However, the free plan comes with certain limitations, including limited editing features and the inclusion of the Powr logo on widgets. Powr Popup’s paid plans start at $5.49 per month.

Powr Popup pricing

The Business plan, which costs $89.99 per month, provides access to over 50 Powr apps, including Form Builder, Website Hits counter, and PayPal button creator. It is an excellent option if you want to use other Powr apps at a low price.

Click here to try the Powr’s Popup plugin.

Related: Powr vs. Elfsight Review: Which one outperforms?

Brizy Popup Builder

Brizy WordPress Popup Builder

Brizy is a cloud-based website builder that offers many features, which we discussed in detail in the Brizy Cloud review. Apart from the website builder, Brizy also includes a “Popup builder.” These popups are independent of the website building platform so that you can embed a popup on any site.

Note: Brizy WordPress page builder also offers a popup builder for WordPress sites. Although features and designs equal the online popup builder, we will focus on the cloud version.

Features

  • Templates: You can find numerous responsive popup design templates ready to use. All those templates are fully customizable.
  • Intuitive drag-and-drop editor: Brizy Cloud probably has the best popup widget builder. It comes with 30+ elements such as text, button, image, video, map, counter, countdown timer, and form to create any pop up widget you expect. Additionally, each element provides a wide range of editing options, custom attributes, margin and padding settings, and animations.
  • Customization options: Add rows and columns and utilize device-specific elements to make your pop-up as good as you want.
  • Integrations: Brizy’s Popup builder is integrated with several popular services, including Mailchimp, Sendinblue, Drip, ActiveCampaign, HubSpot, ConvertKit, and Zapier.
  • Get email notifications: Receive email notifications when someone fills out the form.
  • Display conditions and triggers: Fine-tune where and how the pop-up should appear. You can use multiple display triggers to narrow your audience targeting.
    • On-click – Show when an HTML element is clicked.
    • After Inactivity – The user is inactive on the web page, measured in seconds.
    • On-Page Exit Intent – The visitor tries to abandon the page
    • No other popup – When no other popup is shown
    • Number of – Based on the number of viewed pages or sessions.
    • Device type – Desktop, Tablet, and Mobile
    • On scroll – Based on scrolling up, down a certain percentage, or up to a specific element on a web page.
    • Arriving (referral) – Show/hide the popup widget based on the referral URL, Regex, and sources. Sources include organic traffic from search engines, social networks, internal links, and external links.
    • Current page URL – Display the popup on a specific page only.
    • Current Date – Show the widget on a specific time frame—best to schedule your popup widget for special promotions, such as Black Friday, or to announce upcoming events.
    • Last Visit Date – Based on the visitor’s previous visit date
    • Time from – Show widget based on the time from the previous and first visit hours and days.
    • Cookie – If the browser includes specified cookie parameters, the popup widget will show up.
    • Operating System – Target users based on the operating system
    • Other specific Popup – Display pop-up widget if another specific pop-up is shown or not.
    • On Page load – Show popup after a specific time, measured in seconds.
  • Animations for popup entrance, showing/hiding specific elements on the desktop, image and color filters, styling, adding collaborators, and more.

How to use Brizy Popup Builder

Create your Brizy account from here and click on the “Create New Project” box.

Brizy Cloud Projects

Choose “Popup & Alert” from the list of options.

Brizy Popup Alert project creation

Now, the popup building software will load on your browser. Choose a template (or start from scratch), add elements, customize appearance, integrate with your email service provider, set up a notification email, and publish on your site.

Watch the video below to learn how to use Brizy to make a popup that can be embedded on any site.

Demo

Click the button to show the popup made on Brizy.

Pricing

Brizy Cloud offers several paid plans.

Brizy Cloud Pricing

Click here to try Brizy Popup Builder.

ConvertBox

ConvertBox homepage

ConvertBox is another top popup widget provider for websites, offering a drag-and-drop page builder similar to Convertful. In fact, ConvertBox offers numerous features beyond creating pop-ups for websites. We explained this in more detail in the ConvertBox review.

ConvertBox’s live popup editor allows you to personalize your widget by using dynamic text replacements, targeting based on subscriber data from your email marketing service, and more.

Features

  • Templates: ConvertBox provides several templates for Center Modal (also known as pop-up boxes) and Full Page (pop-up widgets that take the entire screen). You can start with one or from scratch. All templates are 100% responsive, allowing you to edit content to your requirements seamlessly.
  • Steps: Create multiple states for the pop-up widget and move the visitor to the right one based on the specified conditions. Example: Show the ‘Thank You’ screen only after submitting details.
  • Elements: Like in Convertful and Brizy Popup builders, in ConvertBox, you can utilize various components, such as progress bars, countdown timers, videos, and images, to add additional content and make it as rich as possible.
  • Customization: Change colors, fonts, sizes, content, form layout, and more using ConvertBox’s visual editor. Additionally, mobile-specific editing functionalities for certain elements provide an extra layer to make mobile-friendly pop-ups.
  • Button actions: From standard actions, such as submitting data, to conditional actions, like opening another ConvertBox widget when a specific field is selected, there are numerous ways to utilize button actions to enhance the user experience and qualify data.
  • Integrations: ConvertBox supports several popular email marketing services, including AWeber, ActiveCampaign, HubSpot, and Gist, as well as automation services such as Zapier, Integrately, and Pabbly Connect. Also, you can integrate any CRM software with HTML Form integration and utilize webhooks and email notifications to send data. Unlike most other pop-up widget providers, ConvertBox allows you to add conditional integrations. In conditional integrations, you can transfer data to a specific integration only if certain conditions are met.
  • Display rules: Utilize triggers, frequency, and location rules to specify when to show.
    • Triggers – Time on page (measured in seconds), scrolling the page (percentage), period of no activity (inactive time in seconds), page abandonment (exit intent popups), clicking a link on a page (on-click popups)
    • Frequency – Define how often the popup should appear and what to do when it’s closed.
    • Location – Specify on which pages the pop-up widget should show up. Use Include and Exclude filters to add URLs.
  • Targeting: Show to all or target specific visitors based on conditions such as session number, new or returning user, UTM parameters, referring source, location, browser cookie, and autoresponder tags (users must have registered via ConvertBox before).
  • Import popup website widgets from other ConvertBox users. Export your popup widgets using the WordPress plugin to target them based on tags, taxonomies, categories, and user levels. Add start and end dates for the popup, enable A/B testing, pause popups, and more.

Making a Popup on ConvertBox

Here’s a video on how to use ConvertBox to create a popup widget.

Demo

Preview a ConvertBox popup widget by clicking the button below on the next page.

Pricing

You can purchase ConvertBox for a one-time fee of $495 at this time. And there is no free trial or free plan available. Learn more about ConvertBox prices here.

convertbox-lifetime-deal-price

Click here to try ConvertBox.

Related: ConvertBox vs. Thrive Leads: Top WordPress Popup Plugins Compared

OptinMonster

OptinMonster

OptinMonster is a lead generation software marketer. Its LightBox Popup builder allows you to design high-converting popups, target the right visitors on your site, and embed them on any platform, such as WordPress (using its WordPress plugin) or by installing JavaScript code.

Features

  • Drag and drop pop-up builder: Easily design mobile-friendly website pop-ups without needing programming skills.
  • Popups Library: Use one of the dozens of pre-made popup templates or start from scratch.
  • Animation and sound effects: OptinMonster contains 26+ attention-grabbing animations and sound effects that you can use to get visitors’ attention.
  • Targeting options: Target based on multiple conditions. Some are referrer, geo-location, page, cookie, device, UTM tags & query parameters, and visitor interactions. OptinMonster enables you to display targeted popups for web browsers with AdBlock extensions installed and utilize custom domains to bypass AdBlockers.
  • Triggers: Specify when the pop-up should appear on a webpage. Some triggers are inactivity, exit intent, scroll, JavaScript variables, and HTML elements.
  • Integrations: OptinMonster is one of the most popular pop-up plugins for WordPress, offering numerous integrations with leading email marketing services, CRM software, and automation tools.
  • Insights: Monitor and analyze campaign performance through conversion analytics, A/B testing, and real-time behavior automation.
  • Verify leads captured through OptinMonster forms, revenue attribution, custom conversion tracking via JavaScript, leads sharing, deadline funnels, and more features.

Pricing

Pricing plans of OptinMonster start from $84 per year. There is neither a free plan nor a trial plan available.

OptinMonster pricing

Click here to try OptinMonster.

WisePops

Wisepops Popups

Wisepops is an on-site marketing platform that offers popups and notification feed widgets for websites.

Features

  • Templates: Wisepops provides over 60 templates for various purposes, including list building, Feedback collection, and Promotions. All templates are mobile-friendly and 100% customizable.
  • Targeted popups: Wisepops enables you to create various popups tailored to specific goals, including Email/SMS, Coupons, AI-based Recommendations, Spin to Win, Surveys, Multi-Step, Tabs, and Sticky Bars.
  • Intuitive Popup builder: A drag-and-drop, no-code builder lets you create popups using blocks, such as spin-to-win wheels and countdown timers, without requiring coding skills. Furthermore, WisePops has the capabilities to deliver personalized experiences based on dynamic content (visitor data to personalize every message), custom properties (tailor your offers to each visitor’s shopping journey), and real-time data.
  • Targeting options: Utilize over 40 one-click and advanced targeting options to precisely target your ideal visitors, achieving a higher conversion rate and enhancing the user experience.
  • Integrations: Embed popup widgets on websites using HTML code or plugins. Use Wisepops’ Shopify app to leverage advanced properties such as cart value and customer purchase history and create unique coupons. Connect Google Analytics, add popup events to your analytics, and synchronize lead data with over 100 CRM and ESP integrations. It also supports Zapier integration.
  • A/B testing, analytics, gamification popups, goal tracking, and more features.

Pricing

Wisepops does not offer a free plan. Its paid plans start from $99 per month (up to 100,000 monthly website pageviews).

Wisepops Pricing

Click here to try Wisepops.

Poptin

Poptin Popups

Poptin is a free pop-up maker for marketers. Whether you want a simple pop-up email widget or a sales promotion pop-up, Poptin lets you make them without having coding skills.

Poptin Popup editor

Features

  • Templates: You can find over 40 pop-up templates for countdowns, gamification, list building, and sales promotions.
  • Visual editor: The drag-and-drop, intuitive form builder lets you design custom, responsive popups for websites using elements and customization options.
  • Targeting options: Target the right audience based on multiple filters, including geo-location, page URL, browser, and operating system, source code, Shopify order history, customer tag, and date schedule.
  • Triggers: Specify when to show the popup based on exit intent, time delay, inactivity, page scroll, page view count, on-click, click count, and JavaScript trigger.
  • Shareable Poptin links, A/B testing, Analytics, Adblock detection, entry effects, IP blocking, skip button, integrations with ESPs such as AWeber, GetResponse, Pipedrive, Zoho CRM, Salesforce, and Zapier, and CMS software such as Dukaan, Craft CMS, Bitrix 24, OpenCart, Blogger, WordPress, and Webflow.

Pricing

Poptin offers a free plan that allows you to create an unlimited number of Poptins. However, the number of views is capped at a maximum of 1,000 visitors per month. Poptin’s paid plans start from $25 per month.

Poptin pricing

Click here to try Poptin.

6 tips to consider when using popup widgets on a website

  1. Split test popups on websites: There is no way to determine which popup design performs well with your audience without A/B testing. Always have split testing running to optimize your campaigns. Some pop-up widget creators provide split testing data, including the opportunity to beat the control based on statistical significance. Alternatively, you can use an A/B test calculator like this to make the decision based on data.
  2. Concern about page speed: You may want to consider adding images and videos, as well as embedding files into pop-up widgets, to improve page speed. Ultimately, these impact page loading time. Use icons (SVG) instead of images when possible, and compress images before uploading to the pop-up widget builder. Use a service like ShortPixel, Imagify, or TinyPNG to compress your images for optimal file size. Furthermore, you can use a script management service, such as Google Tag Manager or Zaraz by Cloudflare, to load pop-up scripts after vital content is rendered on a webpage.
  3. Popups can be irritating: Although popups can be a conversion maker if used in an unnecessary, obstructive way, they can also be conversion breakers. Target users using display conditions (e.g., page URL, device, and post category) and trigger pop-ups on a website to show at the right moment (e.g., exit intent).
  4. Personalize: Many pop-up builders provide templates. Use them for inspiration. Create widgets that match your brand (color palette, fonts, logos, etc.), add suitable lead magnet graphics, and use proper words describing your offer.
  5. Use conversion boosters: To complement your efforts to improve conversions, utilize other methods and tools to increase conversions, such as testimonials, countdown timers, social proof software, and quality link tracking software like ClickMagick to analyze funnels. Also, you can use static site creators to generate web pages for high-traffic campaigns.
  6. The backend of the funnel matters: Popups do not fulfill all your needs. To maximize the funnel’s effectiveness, you must set up its backend, including integration with your email marketing software, email sequences, and analytics.

    Use effective subject lines for emails, high-converting lead generation pagesemail swipes, and countdown email timers, such as Mailtimer, to boost conversions. Furthermore, you can use a service such as Pabbly Connect to integrate email list checker services, verifying the quality of leads and improving your emails’ overall deliverability rate.

FAQs

How to add popup image in HTML

Several pop-up widget creators allow you to create custom lightbox pop-up image widgets, and you can pop an image up when someone clicks on a link or button, or scrolls over an element without coding.

Alternatively, you can use HTML and JavaScript to create one. Here’s an example:

HTML Code:

<a href="IMAGE SOURCE URL" onclick="openPopup(this.href); return false;"> <img src="thumbnail.jpg" alt="image"> </a>

JavaScript Code:

function openPopup(imageUrl) { window.open(imageUrl, "Popup", "resizable,scrollbars,status"); }

How to add custom popup in Shopify

To add a custom popup in Shopify, you can use a third-party app or create your own using Shopify’s Liquid programming language and some JavaScript.

Third-party apps, such as Elfsight, let you create various popup types, including email subscription popups, coupon pop-ups, and timer popups. Integration with Shopify enables you to target users based on their behaviors and display conditions as well.

How to add popup in WordPress without plugin

To add a popup in WordPress without using a plugin, use an online popup builder and install it on your WordPress site by embedding the JavaScript snippet. You can use a script manager such as WP Code Box plugin, add JavaScript code directly to the functions.php file, or use a tag manager such as Google Tag Manager.

Conclusion on Top Popup Widget Creators

Among many ways to improve conversions on a site, using popups, even though they could be irritating when overused, is effective.

You found ten popular popup widget providers and their critical features in this article. The best part is that those services support every blogging platform and content management system. Be it WordPress, Wix, Weebly, Shopify, Dorik, or Squarespace, you can install all of them by copying and pasting embed code.

Additionally, you can utilize exit popups on your email opt-in pages and giveaway funnels to minimize your Cost-per-Lead (CPL). Many online social media contest tools, such as UpViral, SweepWidget, and Perkzilla, allow users to add a custom pop-up to a giveaway page.

add-tracking-codes-upviral
This screenshot shows the custom tracking code insertion box in UpViral. Use it to add popups and alert boxes to giveaway signup and share pages. Check the UpViral review to learn more about the UpViral giveaway platform.

If you purchase web traffic through ad networks such as Outbrain, ZeroPark, and Udimi (for solo ad traffic), pop-ups can be beneficial as they can decrease the cost per lead (CPL), giving you an advantage over competitors.

Several ad networks do not permit the display of pop-ups on landing pages. However, you can try a pop-up that opens when a link is clicked to improve conversions.

In fact, most solo ad sellers encourage using popups as they increase the overall email opt-in rate, ultimately improving sellers’ reputations.

The key is targeting, the offer, and continuous optimization through split testing.

Let us know which pop-up widget creator you currently use and recommend for others in the comments below.

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