It amazes me, again and again, every time I split test landing pages with and without website countdown timers. Whenever I add a small countdown timer clock to a lead page, I see more opt-ins, more engagements in giveaway share pages/widgets, and more sales in sales and checkout pages.
In fact, many studies and experiments have proven that using countdown timers in marketing campaigns results in improved results. That is why you see many marketers utilize online website countdown timers in their funnels.
Why should you use countdown timers on web pages?
- Create a sense of urgency — People act quickly when triggered by an emotion, especially Urgency and scarcity. Countdown timers are proven to be one of the most effective ways to entice urgency without any additional mechanics. Put a countdown timer on top of the email subscription form and see how quickly people sign up.
- Get people’s attention — One of the fantastic facts about website countdown timers is that they are animated. Animated objects or motions as a whole take people’s attention. In this era where a typical internet user is bombarded with tons of ads every day, it’s hard to get people’s attention regardless of age, location, or affinity group. Since countdown timers are animated and equipped with numbers, people’s eyes take there.
- Message right time and date — Suppose you want to add a countdown timer to a sales page promotion that closes at 5 PM today at PST time. How does a person in UTC actually know which is the absolute deadline for him/her?
- Confirm you’re serious — You can display a final date and time as a text (ex: Offer closes today at 23.59 EST), but they are not as powerful and eye-opening as a website countdown clock widget.
- Personalize countdown timer widget according to the visitor — Current technology allows website owners to target people individually instead of mass targeting. This allows displaying unique countdown timers to each person based on visiting number, location, and more.
- Push users to make a purchase — Countdown timers can push visitors to make a purchase by using psychological tricks, i.e.: creating a demand. Users who feel like they might not be able to buy something tomorrow will likely buy it today.
When to use Website countdown timers
Here are seven occasions you can use website countdowns on your blogs, websites, and landing pages.
- Lead funnels — If you are using lead generation as a part of your marketing strategy, using countdown widgets could increase conversions. Most page builders such as Clickfunnels, LeadPages, Unbounce, and Brizy have countdown widgets as elements. But, those are limited in customization. So, you can use one of the advanced countdown timers below.
- Sales pages — Some of the countdown tools are dynamic, which means they have options to specify what to do when the timer hits zero and repeat the countdown timer. Also, some countdown tools allow you to direct traffic to another page by defining a destination URL. If you are going to use it, make sure to use a traffic tracker tool like ClickMagick (see ClickMagick pricing) or a link rotator tool. Whether you are running a one-off sales offer or an evergreen promotion, you can utilize countdown timer widgets on web pages to boost conversions.
- Deadline funnels — One of the most significant issues of regular countdown clocks is time synchronization. Utilize these tools to embed the countdown timer on every page and part of the entire funnel.
- Giveaway funnels — One of the best ways to encourage user engagements on an online sweepstake or a social media contest is to add a countdown timer on the top. Online giveaway tools like UpViral has a countdown timer as a landing page element. But if you are on a lower plan of UpViral, use an UpViral alternative like Gleam, GrowSurf, or you can use a countdown timer listed below in your UpViral giveaways.
- Event pages — Have a special occasion to celebrate? Create a simple website on platforms like Tumblr and display your countdown clock widget.
- Checkout pages — Place a countdown timer on your checkout page(s) and compare the conversion rate before and after.
- Registration forms — Create urgency by placing a countdown timer near the registration form. Notice how conversion rates differ.
Website countdown timers vs email countdown timers
Recently I shared a list of the best email countdown timers, and I want to compare features of those timers against website countdown timers.
- Email countdown timers are animated images (i.e., GIF images), while email countdown timers are powered by HTML (via iframe) or Javascript.
- Website countdown timers have more customization features like editing appearance with CSS and embedding JS scripts. But, email timers are limited in customization.
- Redirecting page traffic to another page is only possible with website countdown timers.
7 Best website countdown timers
Powr Countdown timer
Powr is an online service that provides small tools and widgets for website owners and marketers. For example, if you need a sales countdown timer, testimonials widget, or a comments form plugin, Powr has dedicated widgets.
Its website countdown timer is not only one of the easiest-to-use web countdown clock widgets but also one of the most sophisticated.
Here are why:
- Customizable – Powr’s countdown timer plugin lets you change the colors, fonts, borders, backgrounds, etc., to resonate with your placements and brand color palette.
- Live editing – The WYSIWYG editor lets you efficiently adjust the appearance of the online countdown clock. No more going back and forth between live preview and editing modes!
- Count Down or Count Up – Count down to date to create urgency or count up from a number for great social proof. Perfect for product launches and new releases.
- Localize – Do you want to translate timer details in your local languages? No problem.
- Mobile responsive – Your animated timers will look beautiful on both desktop and mobile devices.
- Message During and After Count – Display different messages during counting and once it’s reached 0 so your visitors know that a sale or event is over.
- Cloud Synched – One of the best features of the Powr email countdown timer plugin is that it is cloud synchronized. It means you can re-edit the timer again and use the timer in your sales funnels, giveaway pages, solo ad campaigns, websites, and tools that work anywhere!
Website countdown widget
Powr’s countdown timer is equipped with many customization options. Here is a short video on how to create a free countdown timer.
Powr provides these options:
- Seven timer types – Countdown to date, Countdown time, Countdown time per visitor, Countdown number per visitor, Count up number, Count up number per visitor, Count up from date
- Enable/disable label appearance and change count label wording
- Set countdown timer widget position – Fixed and Default (place code where you want to display timer)
- Link countdown widget to a page
- Add CTA button
- Change behavior after the count – Display the counter, Display a message, and repeat the counter
- Collect payments
- Set countdown timer animation
- Change font family, size and colors of countdown timer and texts
- Add custom CSS and JavaScript codes
Powr takes the local time on your computer in the time settings of the countdown widget. So you might want to convert your time to the right timezone.
HTML website countdown timer code
Click on the publish button at the top right corner of the header. You will see a page similar to the given screenshot below.
Copy the code and paste it on the HTML editor of your landing page builder. The best part is Powr countdown timer is not capped in views nor limited where you can use it. That means you can use the Powr countdown timer unlimited times anywhere!
Here is an example of Powr website countdown timer:
So, what about the pricing?
Powr countdown timer pricing
Powr’s website countdown timer is free for life! If you upgrade to the Business plan, you can get access to 50+ other apps like the email countdown timer, count up timer, holiday countdown gadget, social feed, comments, and reviews.
Click here to get the Powr email countdown app for free.
Elfsight Countdown timer widget
Elfsight’s countdown timer is an easy-to-use responsive website countdown clock widget that will look beautiful on any platform.
Here are key features of Elfsight:
- Visual editor – See exactly how the widget will look
- Mobile responsive design
- Beautiful countdown timer types
- Change colors, labels of time units, fonts, animation type and more
- Set start and end time
- Three-post timer options: Remove timer appearing, replace timer with message or redirect traffic to a URL after timer hits zero
- Add custom call to action text and CTA button bottom of countdown clock
- Holiday-focused floating bar themes
- Make timer clickable
Elfsight is a tool like Powr where you can find many apps to power up your website. It has got unique pricing structure for the countdown app.
Elfsight Lite plan is free of cost. However, it includes Elfsight branding, and views are capped at 200. Paid plans have more features and brand removal.
- Basic — $5/mo – Unlimited websites, 5,000 views
- Pro — $10/mo – Unlimited websites, 50,000 views
- Enterprise — $25/mo – Unlimited websites, 5,000,000 views
Convertful
Convertful is a tool that helps you create email opt-in forms and banner widgets. Its WYSIWYG editor includes a countdown timer that you can use to design any kind of timer widget to show up on any website placement. Learn more about Convertful in this review.
Here’s how to make a time decreasing clock in Convertful:
Here is the live version of the countdown clock:
Key features of Convertful:
- Use countdown timer on popups, welcome matts, floating bars, inline widgets and sliding widgets
- Three countdown timer end situations: On a given moment, after a given duration, and same as other countdown
- Do nothing, close widget or redirect URL when the time ends
- Custom texts for the time frames
- Change background color, digits color, font family (Google Fonts or upload own) and font size
- Mobile responsive designing
- Make your countdown timer transparent to blend with any theme design
- Advanced targeting options – Show countdown timer based on visitor location, activities (i.e: after signing up to your email list, buying a frond-end offer etc.,), visits number, cookies, email autoresponder tags & segments and more.
- Add subscription forms, buttons, CTA texts, progress bars, social signup buttons and more elements
- Add tracking pixels and customize appearance with CSS
The best part is you can use the Convertful countdown timer on any placement targeting any visitor. In price-wise, Convertful contains multiple subscription plans.
Its free plan is capped at 3,000 pageviews per month. If you are considering more advanced features, paid plans are worth it.
- Blogger — $19/mo – 10,000 pageviews
- Growth — $79/mo – 125,000 pageviews
- Agency — $199/mo – 500,000 pageviews
If you are building email lists, tools like Convertful could be very useful not only to create a website countdown timer. Click here to try this free countdown timer.
Tickcounter
TickCounter is an online countdown timer widget creator with multilingual and timezone support.
Features:
- Unlimited counters
- Visual editor
- Countdown from twenty years in future
- Use preferred timezone
- Add or remove time units you need which includes items like years, weeks, and months
- Localize timer widget with 50+ supported languages
- SSL encryption
- Three On-finish options (stop counting on zero, keep counting up, or repeat every preferred time (recurring countdowns))
- Unique web countdown timer page (see an example from here)
- Easy integrations
Here is a live version of the Tickcountdowm timer:
Tickcounter’s free plan lets to have ten counters with a 100,000 views limit. But, the free plan comes with the Tickcounter branding. Its sole premium plan, which is Standard, costs $10/mo, allows recurring countdown timers, and neither ads nor branding is shown.
Countingdownto
Countingdownto is another countdown clockmaker with an international timezone and multilingual support.
Key features:
- Customizable event date and time and title
- Localize timer with language support and timezone selector
- Flexible repeat modes (repeat timer hourly, daily, weekly etc.,)
- Flexible layout and sizing
- Visual effects
- Link the countdown widget
Here is the live version of a countdown clock created on Countingdownto:
Countingdownto has three paid plans. One of them comes with lifetime one-time free pricing.
- Startup — $28/month or $195 one-time payment – up to 100 different countdowns, Display them on 20 different websites at once
- Business — $56/month – up to 1,000 different countdowns, Display them on 200 different websites at once
- Enterprise — $112/month – up to 10,000 different countdowns, Display them on 2,000 different websites at once
TimeAndDate
TimeAndDate is dedicated to providing timers, world clocks, calendars, timezones, weather widgets. It provides a free countdown timer for your website. And the TimeAndDate countdown timer is highly configurable, and you can display milliseconds.
Main features:
- The countdown is accurate (even if user’s computer clock is wrong)
- Choices regarding DST – Different options on how to deal with daylight saving time (DST) with regard to your countdown timer.
- Timezones are supported
- Select which units to display (from days to miliseconds)
- Highly configurable – choose different backgrounds, text options, colors and fonts
- No registration is needed — the HTML code is available immediately
- Countdown timer number customization – Multiple options such as counter modes, what to do when time has passed
- Different customization for when time has not yet passed and has passed
HTML powers TimeAndDate countdown timer widget. Here is an example countdown timer with the birthday theme.
Registration is not required to use TimeAndDate’s website countdown timer widget. Although it does not have features like linking countdown widget and advanced color customization, if you are looking for a simple counter widget for an event, TimeAndDate would be a great free option.
VClock
Vlock is an online service that lets you create simple timers, including countdown timers from a specific time or a date.
Features:
- Add ‘Reset’ and ‘Stop’ buttons in counters
- Add sounds effects
- Three options when timer’s on zero: Stop timer, Restart timer, Run as stopwatch
Here is a live demo of the VClock free countdown timer for website:
Like TimeAndDate, the VClock website countdown clock widget is free to use, and no registration is needed.
Final words on Best website countdown timers
Countdown timers are fun, and it brings readers’ attention to a specific part of the web page and radically improve conversion rates. In fact, I am yet to find a high converting sales page or checkout page without a website countdown widget.
Although you can design a countdown timer with HTML, CSS, and JavaScript or find a countdown HTML template in Codepen, why would you worry when there are tools to make them easily?
In this article on best countdown timers for websites, you found why and when to use countdown timers in websites, and best sites to generate visually appealing countdown widgets.
So, what is your favorite tool on this list? Share your opinions below in the comments.
