This is a collection of the best email subject lines to boost open rates and increase sales and email engagements as a whole for the year 2023.
In a previous article, I showed how to generate subject line variations for emails from existing email headlines and body texts. But, if you are looking for top email subject lines for inspiration, in this article, you will find over 900 effective subject lines for marketing campaigns.
Feel free to use those in your campaigns and test open rates with your email lists.
Download Email Subject Lines
If you are interested in getting this email subject line as a PDF, download it below.
Recommended Email Marketing Stack
Use these tools to increase your email subscribers and the quality of leads, reduce cost per lead acquisition, automate email marketing tasks and get higher ROI.
Convertful
Create high-converting signup forms and utilize gamification widgets, giveaway forms, and content lockers to boost email sign-ups. Read this Convertful review to learn more.
Alternative: ConvertBox (Read Review)
Clickfunnels
#1 choice for over 100K professional marketers. Clickfunnels is an all-in-one marketing platform that provides various tools to help grow your business.
Alternative: Brizy Cloud (Read Review)
Udimi
Buy email solo ads to build your email list. Udimi solo ads cost only $0.40/click, and it provides reliability while making sure you are getting quality traffic. Find out more in this Udimi review.
Alternative: Solo ads providers, Udimi competitors
UpViral
The best giveaway software I’ve ever used. UpViral features like drag-and-drop page builder, campaign setup, and statistics are second to none. Boost your email subscribers in no time!
Alternatives: Vyper, ViralSweep, Gleam
Integrately
One of the best task workflow automation tools with an automation store and cheap pricing.
Automate routine tasks and save your energy and focus on growing your business! Learn more in this Integrately review.
Alternatives: Zapier, Make, Pabbly Connect, N8N
Powr
Powr is equipped with 60+ powerful tools to help your business. Use customizable countdown timers, social proof popups, pricing tables, and many more widgets to boost conversion rates and engagements across all your funnels.
Alternatives: ElfSight, HoverSignal
Recommended: Best email list cleaner tools (Check whether email addresses are real)
- Download Email Subject Lines
- Recommended Email Marketing Stack
- Why Do You Need Good Subject Lines?
- Curiosity Subject Lines
- FOMO Subject Lines
- Pain Points Subject Lines
- Re-engagement/Retargeting Subject Lines
- Emoji Subject Lines
- Funny Subject Lines
- Social Proof Subject Lines
- Self-Love Subject Lines
- Offer Subject Lines
- Procrastinatorās Subject Lines
- Personalized Subject Line
- To-The-Point Subject Lines
- Spring Subject Lines
- Summer Email Subject Lines
- Fall Email Subject Lines
- Winter email subject lines
- Top Email subject lines from a few influencers in the marketing industry.
- Best Email Subject Lines by Email Marketers
- Frequently Asked Questions on Email Subject Lines
- Final Thoughts on Best Email Subject Lines That Get Opened, Clicked in 2023
Why Do You Need Good Subject Lines?
Key email subject line stats:
- Another study by Barilliance shows that 64% of people say they open emails based on the subject lineās relevance, and A/B testing of their subject lines led Skandium to increase their CTR by 26.96%.
- An experiment by Experian found that personalizing emails increases open rates by 29% and unique click-through rates by 41%. (
- Adding a personās name to the beginning of the email creative can increase open rates by 40% when compared to the same campaign without personalization. A similar study found that personalized emails increase the open rate by 50%.
- 69% of email recipients mark emails as spam depending on the subject alone, according to Investp
- Malicious emails contain the word āinvoiceā in the subject field 13.2% of the time. (Statista)
In other words, your email subject line can make or break your business.
Why?
Because open and spam rates are significant email marketing optimization factors, whether you write cold emails, personal emails, or business or marketing emails.
So, that is why you will find 900+ top email subject lines in this article. Those are categories based on the intent, use factors, and many more. Last but not least, I’d recommend bookmarking this page as this list will be updated with new high-opening subject headlines, and also you can access it later.
Curiosity Subject Lines
Promise something interesting, strange, or not something expected in the email body. Curiosity-based subject lines can be used by almost all niches and industries, even in personal emails.
- Marie Forleo: “SO excited ā had to share! (Oprah related : )”
- Mary Fernandez: ā? a surprise gift for you! {unwrap}ā
- Carb Manager: “Weāve been waiting for MONTHS to announce this ⦔
- I was right ā and thatās not good for you
- Refinery29: ā10 bizarre money habits making Millennials richerā
- āYep, that just happenedā¦ā
- Manicube: āDonāt Open This Emailā
- CoSchedule: “We donāt normally do this.”
- Digital Marketer: āIs this you?ā
- “Youāve Changedā
- Thrillist: āWhat They Eat In Prisonā
- Gong: “Deal enemy #1”
- Eat This Not That: ā9 Disgusting Facts about Thanksgivingā
- “IMPOSSIBLE”
- Chubbies: āHologram Shorts?!ā
- Rifle Paper Co.: “Donāt Open āTil After Dessert”
- Digital Marketer: āCheck out my new āman caveā [PICS]ā
- “This REALLY ticks me off”
- “whoops!”
- āSurprise! When {insert common opinion} is Bad Adviceā
- Digital Marketer: āIs this the hottest career in marketing?ā
- CoSchedule: “Life gets crazy. So I saved this for you”
- Digital Marketer: āStart using this new Facebook ad typeā
- Digital Marketer: “Holy crap⦠21,601?!?!”
- Grubhub: āLast Day To See What This Mystery Email Is All Aboutā
- Gong: “Don’t ask me”
- The Hustle: āA faster donkeyā
- BuzzFeed: “Not Cool, Guys”
- UX Collective: āYour fingerprints are all over the placeā
- Select All: āThe Two Possible Futures of Virtual Realityā
- Zillow: “What can you afford?”
- Refinery29 Everywhere: āThe $1,000 hair trend with a dirty little secretā
- āYouāll like this oneā
- Book of the Month: āOur most riveting book this month.ā
- ESQIDO: “Shhh⦠Donāt tell anyone”
- Sephora Insider: āYou NEED to see this new eye treatment.ā
- āEverything you wanted to know about …….. but were too afraid to askā
- Madewell: āEveryoneās gonna ask you about theseā
- Shinesty: “Youāve never seen a suit this color⦔
- Hiten from Product Habits: ā2 hours before launch and we are still scramblingā
- āOnly Open If You Use _ā
- Instant Boss Club: ā80 likes to 458 likes SAY WHAT?ā
- āBlack Friday shoppers are the worst customersā
- Intercom: āAre you making this landing page mistake?ā
- āGREAT news (hereās why)ā
- Zillow: āThe truth about moving expensesā
- āQuestion about {insert goal}ā
- LinkedIn: āThis is how much working from home saves youā
- āSeriously, Who DOES This?ā
- BuzzFeed Books: āA very ~controversial~ opinion”
- āIām pulling the plugā¦ā
- LOFT: āJust wait till you see these skirtsā
- āExciting announcement (and special invitation)*ā
- Pocket: āHow to Sleep. Sleep for Success. Why Eight Hours a Night Isnāt Enoughā
- Tory Burch: āThis. Is. It.ā
- āYouāre Invitedā
- Apartment Therapy: āWhy You Should Keep Your Clothes in the Freezer.ā
- āYouāll think Iām crazyā¦ā
- Digital Marketer: āImportant message (about tomorrowās big announcement)ā
- āPlease donāt make this mistake in your businessā
- Digital Marketer: ā[POLL] Can you answer this?ā
Related: 101 Best Inspirational Email Marketing Quotes
Curiosity Sparking Words
If you want to generate your own subject lines for emails, include these curiosity-triggering words.
- New (ex: New collections from your favorite brands)
- Proven
- Easy
- Secret
- Everyone
- Because
- Want
- Win
FOMO Subject Lines
FOMO stands for Fear of Missing Out, one of the marketers’ most used emotional triggers. Even big brands and companies like Amazon, Aliexpress, etc., use scarcity measures to trigger FOMO within humans and increase sales.
Here are some great sample subject lines for emails that use the fear of missing outā¦
- Dollar Shave Club: āWe want to give you money.ā
- JRINK: “Uh oh, your cart is about to sell out.”
- J.Crew Factory: āClick it or miss it, people: Over 500 styles under $25 is ending!ā
- %FIRSTNAME% ā Last day to SAVE ā°
- Charles Tyrwhitt: āShirts for $39 ENDS MIDNIGHTā
- ā ļø FINAL Chance for free access!
- Book of the Month: āMayās best books are just too good to miss.ā
- Huckberry: “Just a couple left⦔
- Uber: āGrab a ride pass before theyāre goneā
- “THIS Disappears at Midnight”
- Digital Marketer: ā[WEEKEND ONLY] Get this NOW before itās goneā¦ā
- Zalando: “Lucky you! An item in your shopping cart is now on sale”
- Poshmark: āYour discounts EXPIRE SOON.ā
- āShould I stay or should I go?ā
- Shoes of Prey: āIn case you missed theseā¦ā
- ā[URGENT] Youāve got ONE DAY to watch thisā¦ā
- Warby Parker: āUh-oh, your prescription is expiringā
- Warby Parker: āOh no, your prescription is expiringā
- Airbnb: āBarnstable is in high demand for Augustā
- Guess ā āTonight only: A denim loverās dreamā
- Guess: āTonight only: A denim loverās dreamā
- AMC Theatres: āHurry, Get Your Tickets to SOLO: A STAR WARS STORY Fan Event!ā
- JustFab: āBy Invitation Only: Exclusive Rewards Inside!ā
- “[WEEKEND ONLY] Get this NOW before itās gone⦔
- Groupon: āStarbucks ā By Invite Onlyā
- Killington: āSeason Pass Savings Disappear Thursdayā
- Verizon Wireless: ā[Name], your home is missing these easy upgrades.ā
- BaubleBar: āYouāre a winner!ā
- Ibotta: āDonāt let this $5 bonus slip away!ā
- Crate and Barrel: ā2x the rewards, 2 brands, 5 days only.ā
- JetBlue: āYouāre missing out on points.ā
- Digital Marketer: ā[URGENT] Youāve got ONE DAY to watch thisā¦ā
- Digital Marketer: āYour 7-figure plan goes bye-bye at midnightā¦ā
- InstantBoss Club: āNEVER AGAIN SALEā
- Jersey Mikeās Subs: āMary, Earn double points today onlyā
- Digital Marketer: ā[LAST CHANCE] 85% off sale ends today!ā
FOMO Sparking Words
Utilize these words in your email subject lines to emphasize time sensitivity and boost responses.
- Urgent
- Limited
- Last
- Closing down
- Gone
- Important
- Alert
- Breaking
Suggested: Form FOMO in your emails with these free countdown timing widgets
Pain Points Subject Lines
Using Pain Associated Points in your email subject headlines can increase open rates and CTR, and sales.
How would you find the pain points of your customers? Well, you can survey your readers using a tool like Aidaform, conduct topic research using tools like WriterZen (review), and examine what people ask on forums.
Here are some real-world examples of using pain points in email subject lines…
- Pizza Hut: āFeed your guests without breaking the bankā
- IKEA: āWhere do all these toys go?ā
- IKEA: āGet more kitchen space with these easy fixesā
- HP: āStop wasting money on inkā
- Sephora: āYour beauty issues, solvedā
- Uber: āSince we canāt all win the lotteryā¦ā
- Thrillist: āHow to Survive Your Next Overnight Flightā
- Guess: āWanted: Cute and affordable fashionsā
- Evernote: āStop wasting time on mindless workā
- Duolingo: āLearn a language with only 5 minutes per dayā
- J.Crew: āYour summer outfit dilemmas SOLVEDā
- Groupon Experiences: āFun to Help You Survive the Holidaysā
- Terrain: āYour all-weather dining solution.ā
- Qapital: āDonāt think about saving. Save without thinking.ā
- ByRegina: āStruggling with a business decision? I made you a 1-page
framework to help.ā - Le Tote: āMonday-Friday Style Simplifiedā
- Dominoās: āNo address? No problem. Now Dominoās can deliver to over
150,000 Dominoās Hotspots.ā - Adobe Stock: āBeautiful brochures made fasterā
- Verizon Wireless: āEnjoy NBA games right at your fingertips.ā
- Vidyard: āEngaging your prospects can be hard. Video makes it easy.ā
- Grubhub: āSit back and let someone else do the cookingā
- Yelp: āKeep From Melting With These Iced Drinks.ā
- Grubhub: āRepeat meal syndrome? We understand.ā
- Digital Marketer: ā[CHECKLIST] Get up to 20% better email deliverabilityā
- Digital Marketer: āThe 30-Second Sales Pitchā
Pain Points Sparking Words
These words will produce pain points associated with your users.
- Stop (ex: Stop spending too much on FB ads… Do this instead)
- Without (ex: How to rank #1 on Google without backlinks)
- Quick/Easy (ex: Building your 100K email list made easy (Here’s how))
- Don’t (ex: Don’t pay mortgages)
- No (ex: No purchase necessary)
- Try (ex: Try it first)
Re-engagement/Retargeting Subject Lines
Retargeting emails are sent when someone abandons the cart for some reason. Perhaps the user forgot to checkout, lost internet connection, or failed to purchase after the free trial.
You can write effective retargeting subject lines to overcome objections, sweeten the deal and make the offer irresistible.
Here are some re-engaging email subject lines to increase sales in your sales funnel.
- Dollar Shave Club: āHey, did you forget to open this?ā
- Are you missing out on these features?
- The Bouqs Company: āCan You Believe Itās Been a Month?ā
- Thanks for your interest. We are waiting for your next order.
- Chubbies Shorts: āLemme Teleport You Back to Your Cart. Free Of Charge.ā
- This is a little embarrassing that you are going away
- LinkedIn: ā[Name], people are looking at your LinkedIn profileā
- Am I really the bad guy?
- Groupon: āStill Interested in That Deal?ā
- ClassPass: āNew things are happening!ā
- Airbnb: āPick up where you left offā
- I am deleting your account.
- DraftKings: ā[Name], you have an undrafted contest entry!ā
- Your recently viewed items
- Vail Resorts: āCome Back This Winter With an Exclusive Deal, [Name]ā
- Glassdoor: āItās Been A Whileā¦ā
- We are not going to give on you.
- You have left something? Can we help you?
- Marriott Rewards: āWeāve missed you, [Name]! Please come back!ā
- Pinterest: āGood News: Your Pinās price dropped!ā
- Nick Stephenson: āHow you can afford Your First 10,000 Readers (closing
tonight)ā - Bonobos: āHey, forget something? Hereās 20% off.ā
- Offering you my personal email id
- Target: āThe price dropped for something in your cartā
- Syed from Envira: āMary, your Envira account is on hold!ā
- Syed from Envira: āIām deleting your Envira accountā
- Ugmonk: āOffering you my personal emailā
- Animoto: āDid you miss out on some of these new features?ā
- Pinterest: āGood News: Your Pinās price dropped!ā
- Unroll.Me: ā Unroll.Me has stopped workingā
- Vivino: āWe are not gonna Give Up on You!ā
Related: The Complete Guide to Solo Ads for Beginners
Power phrases to use in re-engagement subject lines
- Miss you
- Discount or promotional offer (ex: Here’s your limited time 25% OFF lifetime discount)
- No obligation
- Get it while itās hot
- Cancel at any time
- No hidden fees
- Risk-free guarantee
- Sale ends [Saturday]
- Special
- Upgrade
Emoji Subject Lines
Using emojis in email subject lines has become a norm for many brands because it allows more space to say something that cannot be said easily through words.
However, like everything else, emojis should be used sparingly. Otherwise, it could be the breaking point of your marketing campaigns and your relationship with subscribers.
Here are some effective email subject lines that use emojis.
- JustFly.com: āā SEAT SALE: Boston to Las Vegas!ā
- Digital Marketer: āšØLetās fix your offer togetherā
- Digital Marketer: āš„New Facebook Group features ā this is BIGā
- Wayfair: āš³ JUNE CLEARANCE ENDS TONIGHT.ā
- Dunkin Donuts: āš¦Weāre screamingā¦ā
- Product Hunt Daily: āWorldās first flying car ššā
- Yummly: āšBerry impressive summer recipesā
- BuzzFeed News: āInstagram will let you mute your friendsā baby pics š ā
- Instacart: āššš½ Market Basket: Save $10 off your next orderā
- IMPACT Branding & Design: āIMPACT Live: Last week to save š° ā
- Hotjar: āCustomise your visitor feedback experience š ššā
- Crate and Barrel: āUp to 40% off š+ 30% off š¹+ 15% off š + Free š ā
- Wish: ā90% off store prices⦠Todayās top 5 discounts on summer sunglasses šā
- Nordstrom Rack: āšUp to 75% OFF ends tonight šā
- ClassPass: āGo from š± to š³ for just $4ā
- Gary Vaynerchuk: āNew tshirts, a new movie, and episode 100 of #AskGaryVeeā“ā“ā ā
- StubHub: āšØ Great deal alert! Zac Brown Band at Fenway Park for a steal.ā
- Gary Vaynerchuk: āTell me what you want to get out of this email serviceā ā
- Digital Marketer: āSales ā¬, Refunds ā¬, Retention ā¬ā
- Digital Marketer: āā āŖā ways to boost email open ratesā
- Digital Marketer: ā ā° FINAL NOTICE: āPerfect Offer Mini-Classā
- Digital Marketer: ā š Claim your free heat map!ā
- Digital Marketer: “š Your perfect product launch for $7ā
- Digital Marketer: “ā”[FLASH SALE] My 11-step business launch plan (and templates)”
- Digital Marketer: “Does your landing page suck?⦠or is it āperfectā? š”
- Digital Marketer: “ā° LAST CHANCE: T&C closes tonight”
- Digital Marketer: “āTurn ice cold prospects into buyers š„”
- Digital Marketer: “šÆFacebook Targeting Expansion: The Test (and the resultsā¦)”
Top emojis used in email subject lines
Here is the list of top emojis to use in subject headlines.
- š: the smiley emoji
- ā°: the clock emoji
- š„: the fire emoji
- š: the finger pointing emoji
- š: the padlock emoji
- š: the party emoji
- š: the hand-waving emoji
- ā¶ļø: the play button/arrow emoji
- ā : the green tick emoji
- š: the rocket emoji
- š¢: the shouting emoji
Funny Subject Lines
Humour is another emotional factor that can get your emails opened. Being humorous needs a bit of creativity and thought. Here are funny email subject lines to form entertainment and make your subscribers laugh, and get them to open your email messages with an amusing face.
- Groupon: āHey⦠Were You Gonna Delete This?ā
- Red Sox Ticketing: āCome to Fenway May 2 – we wonāt tell your boss!ā
- The Muse: āWe Like Being Usedā
- Dollar Shave Club: āOpen up and say wowie zowie!ā
- Eater Boston: āWhere to Drink Beer Right Nowā (Sent at 6:45am on a
Wednesday.) - Travelocity: āNeed a day at the beach? Just scratch nā sniff your way to paradiseā¦ā
- Brooks Brothers: āUp to 40% off trousers & sport coats. Itās a tailor-made sale.ā
- Thrillist: āTry To Avoid These 27 People On New Yearās Eveā
- Free People: āāCan I PLEASE borrow?!ā – everyone you knowā
- Baby Bump: āYes, Iām Pregnant. You Can Stop Staring At My Belly Now.ā
- Gozengo: āNEW! Vacation on Marsā
- The Bouqs Company: āPow-pop-boom-crackfsssā (Note: This was for a 4th of July sale.)
- The Hustle: āLook what you did, you little jerkā¦ā (this one is a hybrid of curiosity and humour)
- TicTail: āBoom shakalak! Letās get started.ā
- OpenTable: āLicking your phone never tasted so goodā
- Funny or DIe: āRevised policy regarding jean shorts at workā
- UncommonGoods: āAs You Wishā (This is a reference to the movie The Princess Bride.)
- Grubhub: āBreaking chews! We found new restaurants near you!ā
- Warby Parker: āPairs nicely with spreadsheetsā
- NextDraft: āOMGodfatherā
- Dollar Shave Club: āWhat to Do When Youāre the Sweaty, Smelly Guy at the Gymā
- Groupon: āDeals That Make Us Proud (Unlike Our Nephew, Steve)ā
- Nordstrom Rack: āRay-Ban up to 50% off. Get in a new frame of mind.ā
- Crate and Barrel: āNew planters? Oh, kale yeah.ā
- OpenTable: “Licking your phone never tasted so good”
- Move Loot: “Seat Your Heart Out”
- Overstock: “Seriously. Weād like to thank you.”
- Grubhub: “Last Day To See What This Mystery Email Is All About”
- Refinery29: “10 bizarre money habits making Millennials richer”
- Fabletics: “Your Butt Will Look Great in These Workout Pants”
- Edgevale: “Get In Our Pants”
- UrbanDaddy: “Youāve Changed”
- Influitive: “So Iāll pick you up at 7?”
- BloomThat: “Better than a pumpkin spice latte!”
- Gap: “Mondays are suddenly AWESOME”
- The Bold Italic: “Just Pho You: Where to Eat SFās Best PhoPop”
- Physique: “Get Ready. Keep the Pie Off Your Thighs Returns.”
- BuzzFeed: “Yes, Weāre Still Talking About Kim Kardashianās Butt”
- Groupon: “There are no deals in this email”
- Sublime Stitching: “Bummed you missed out? Console yourself⦔
- NightLife at the California Academy of Sciences: “Show Us Yours and Weāll Show You Ours”
- Benefit Cosmetics: “Do you like to watch?”
Social Proof Subject Lines
Social Proof is not just about using numbers but also using names that resonate with the general population or the target audience. For example, Neil Patel is someone that most people in the marketing industry know of. If Neil Patel says something, it becomes a social proof message.
Here are some clever email subject lines that imply social proof.
- Patagonia: āTop reviewed styles from customers like youā
- HelloFresh: āPssst⦠your friends are cooking up a storm!ā
- GolfNow: āYou deserve some golf this week (top picks inside)ā
- Yummly: āMost Popular Recipes this Weekā
- Airbnb: āMake it a good night with John Legend and Airbnbā
- Yummly: āSimple recipes from popular chefsā
- Zillow: ā5 homes that are trending right nowā
- Lenny: āRachel McAdams and Rachel Weisz on the Female Gazeā
- Inc: ā18 Habits Highly Successful People Have (And the Rest of Us Probably Donāt)ā
- Adobe: “Adobe named a Leader in customer analytics”
- Instant Boss Club: āSee what our clients are sayingā¦ā
- Sephora: āThe people have spoken: these are their favesā
- Target: āMoms are loving these fave maternity looks.ā
- Wish: āWhoa⦠These are the most wanted handbags this year.ā
- Digital Marketer: “This, friends, is how you sell with email⦔
- Digital Marketer: “[Case Study] $25,865/mo in recurring revenue”
- Digital Marketer: “Case Study: 7-figure eCommerce Funnel”
- Digital Marketer: “This guy makes 6 figures per month?”
- Digital Marketer: “28,507 leads in 45 days”
- Digital Marketer: “Tim Ferriss says āHiā”
Self-Love Subject Lines
You can trigger the self-love of subscribers to get them to open your emails and take necessary actions. Here are some proven self-love email subject lines.
- Pop Physique: āGet Ready. Keep the Pie Off Your Thighs Returns.ā
- Guess: āDonāt wear last yearās styles.ā
- Rapha: āGift inspiration for the discerning cyclistā
- La Mer: āAge-defying beauty tricksā
- Jeremy Gitomer: āHow Have You Progressed Since the Third Grade?ā
- Rapha: āAs worn in the World Tourā
- Fabletics: āYour Butt Will Look Great in These Workout Pantsā
- Sephora: āProducts the celebs are wearing
Offer Subject Lines
Sometimes direct email headlines can result in higher conversions. Here are some Offer subject lines for email promotions.
- Rip Curl: āTwo for twoā
- Rapha: āComplimentary gift wrap on all purchasesā
- Guess: ā25% off your favoritesā
- HP: āNew must-haves for your officeā
- Seafolly: āA new product you wonāt pass onā
- Topshop: āMeet your new jeansā
- La Mer: āA little luxury at a great priceā
- Topshop: āGet a head start on summerā
- The Black Tux: āGet priority access.ā
- Digital Marketer: “Google Display Network (Your one page cheat sheet)”
- HP: āFlash. Sale. Alert.ā
- Digital Marketer: ā[Flash Sale] 85% off our Podcast Launch Planā
- Digital Marketer: āYour Content Campaign Planner (Google doc)ā
- Digital Marketer: ā[EMAIL TEMPLATE] Fix your companyās biggest marketing issueā
- Digital Marketer: ā[CHECKLIST] Get up to 20% better email deliverabilityā
- Digital Marketer: āSwipe these 5 killer traffic campaignsā
- Digital Marketer: āPaid traffic not converting? Download this⦠ā
- Digital Marketer: āDigital Marketing Mastery is open!ā
Procrastinatorās Subject Lines
Sloth or Procrastination or the tendency to avoid the work can be used to work to your advantage. Even people who aren’t inclined to be lazy could find helpful resources to be helpful.
Here are some email subject lines that address procrastination inside the human mind.
- Digital Marketer: ā[Free PDF Download] Claim our Social Media Swipe Fileā
- Digital Marketer: āSteal these email templatesā¦ā
- OptinMonster: ā63-Point Checklist for Creating the Ultimate Optin Formā
- Digital Marketer: āA Native Ad in 60 Minutes or Lessā
- Digital Marketer: ā212 blog post ideasā
- Digital Marketer: ā[EMAIL TEMPLATE] Fix your companyās biggest marketing issueā
- Ramit Sethi: āHow to email a busy person (including a word-for-word script)ā
- Digital Marketer: āBrand NEW (and free) Training: 3 Steps To a Perfect Offer ā
- Digital Marketer: ā[85% Off] 3 Proven Facebook Campaigns to Run Todayā¦ā
- OptinMonster: āGrow your email list 10X faster with these 30 content upgrade ideasā
Personalized Subject Line
Personalization is a great way to improve email opens and also increase relationships with your subscribers. Personalizing the name field is only one way of doing it. But what if you do not collect more than email addresses?
In those cases, use personal email subject lines like the ones below to increase engagements.
- John Lee Dumas: āAre you coming?ā
- UrbanDaddy: āYouāve Changedā
- Bonnie Fahy: āMary, do you remember me?ā
- Influitive: āSo Iāll pick you up at 7?ā
- Kimra Luna: āI didnāt see your name in the comments!?ā
- OptinMonster: ā300% increase in revenue with a single optin + a neat growth trick from my mastermind!ā
- Guess: āMary, check out these hand-picked looksā
- Mary Fernandez: āyou free this Thurs at 12PM PST? [guest blogging class]ā
- James Malinchak: āCrazy Invitation, I am Going to Buy You Lunchā¦ā
- Brooklinen: āVanilla or Chocolate?ā
- Sam from The Hustle: āI love youā
- Revolution Tea: āThanks for helping usā
- Ryan Levesque: āSeriously, Who DOES This?ā
- Rent the Runway: āHappy Birthday Mary ā Surprise Inside!ā
- Jon Morrow: āQuick favor?ā
- Mary Fernandez: ā? your detailed resultsā¦ā
- Harryās: āTwo razors for your friends (on us)ā
- Digital Marketer: āDid you get your book yet?ā
- Digital Marketer: āG + L + F = 2X Your Salesā
- Digital Marketer: āYouāre Invitedā
- Digital Marketer: āIs this you?ā
- Digital Marketer: āWhat happens when youāre approved?ā
To-The-Point Subject Lines
Being direct can perform astonishingly well in many cases. Also, it makes you dead serious about a topic. Here are some high open email subject lines with ‘to-the-point’ intent.
- Barack Obama: āHeyā
- AYR: āBest coat everā
- Al Franken: āYes, this is a fundraising emailā
- āThanks for Joining ā Hereās Whatās on Saleā
- āTop 10 under $10ā
- ā212 Blog Post Ideas”
Spring Subject Lines
Spring is a time for new starts, about planning for the year, and especially getting outside the home after the long winter hibernation. Therefore, if you can tap into the common spring themes, you can probably find a way to wake up your sales as well.
General Spring Subject Lines
These general spring email subject lines are perfect for eCommerce site owners to promote featured items and exclusive Spring offers.
- Spring Featured Item!
- Woo-hoo! It’s almost Spring, {Name}!
- Get Ready for Warmer Weather
- Poo Pourri: This year, Let Poo~Pourri be your spring cleaning ally
- Spring Has Arrived!
- Spring success! Whatās next? ????
- Trend alert! These Spring styles are a must
- Macyās: š Spring peek! Extra 20% off season-perfect picks.
- Spring Break shipping
- Feature Roast for Spring- Uganda
- Forever 21: Voted Springās Best Dressed š
- New Spring Releases
- Spring Cleaning
Easter Subject Lines
2022 date: April 17 (Western); April 24 (Eastern)
In 2020, four out of five US adults planned to celebrate Easter ā That is a lot of money to be made! Use these Easter email subject lines to boost your online sales.
- HAPPY EASTER with 40% off entire site!
- ā EASTER SALE ENDING SOON
- An Easter Surprise For You
- A Belated Easter Gift!
- ARE YOU EASTER-READY?
- Easter Bundle
- NEW FRIDAY FREEBIE + New release St. Patrick, scripture, Easter, Mermaid/Beach themes
- Who Wants a Free Box Set & Easter Freebies?
- š¤š· Free Easter Goodies on [Brand Name]
- Happy Easter! And some exciting newsā¦
- ⨠Wishing you the happiest Easter of all āØ
- HAPPY EASTER
Motherās Day Subject Lines
Day: 8 May
- Motherās Day GIVEAWAY Winners!
- Psst⦠It’s Mother’s Day in less than a month!
- Free with Motherās Day Special-3 SodaStream Syrups!
- Anyone thinking about Mother’s Day yet, or is it just me?
- 25% Off Plus FREE Lip Gloss Motherās Day Special š
- IMPORTANT: We’ve just extended the Mother’s Day Sale by 24 hours!
- šMotherās Day Weekend! š @ [Brand Name]
- What Moms Really Want This Year For Mother’s Day
- Reminder: Mothers Love LILY and LAURA šø š
- Shower Mummy with ⤠this Mother’s Day
Summer Email Subject Lines
The warm summer days are now at our doorstep, and people are eager to get out and be more active. This is truly a great, happy time for most of your customers and subscribers, and itās important that you use that mood to help you strengthen your relationships and boost your yearly sales.
This is a particularly great period for any company that sells clothing, outdoor gear, sports, and activities, as well as anything related to outdoor events, festivals, home and garden products, etc. But really, no matter what product it is youāre selling, you can find a summer angle.
General Summer Subject Lines
- Summer Sleepwear Sale
- Ulta Beauty: Oh, hey summer š
- SUMMER DISCOUNT!
- You this summer: šāāāšŗšāāāā¹āšā
- Tailgate: The summer sale keeps shining.
- Summer Gets Better!
- Yelp: Rise and Shine, Itās Beach Time
- the summer has finally arrived
- Summer is almost over, and the heat is on
- Guitar Center: Fun in the Sun Savings End Today
Fatherās Day Subject Lines
Day: June 19
While Motherās Day (which happens in Spring in most countries around the world) celebrates themes of appreciation, love, flowers, and others, Fatherās Day tends to be more summer-focused.
- Groupon: What your dad really wants this year
- 10 Things Your Dad Really Wants this Fatherās Day
- Patagonia: Thank you, dad!
- Kitson Couture: Fatherās Day Gift Ideas
- HARRY’s: Never a dull moment with dad
- Get Fatherās Day sorted
- Thank you Dad
- DTLR: Donāt Worry, We Know What Dad Wants
- Penguin Random House: What’s better than a dad joke? A dad book!
- This Fatherās Day, he deserves something special!
- Boden: How weāre spending Fatherās Day.
- Sonos: Itās almost his day. Get ready.
- Fathers Day Sale, Tons of Movies Restocked
- HARRY’s: 1 day left for dadās special gift
Independence Day Subject Lines
Day: July 4
Perhaps because it falls right near the middle of summer, Independence Day is a great patriotic celebration. Compared to other countries, where it can be a more somber affair, the US Independence Day is a time for fun, sun, barbecues, and cocktails. People plan to spend a good amount of time (and money) on having fun.
- Celebrate Your Independence
- Independence Day Special
- USA! USA! USA!
- Our favorite 4th of July essential isā¦
- LAST DAY Independence Day Sale | up to 70% Off
- 3 Tips for Creating Your Own Independence Day
- A Secret Independence Day
- INDEPENDENCE DAY SALE!
- Donāt Forget! Up To 65% off During Our Fourth of July Sale
- Celebrate freedom with free shipping
- On Americaās birthday, YOU get a gift — 40% off!
End-of-summer Subject Lines
- END OF SUMMER CLOSE OUT SALE !!
- Are you ready for autumn? No!!!
- End Of Summer Sale
- [Brand Name] End of Summer SALE!!! 70% Off & MORE 4 ADDED!!!
- It canāt last forever: [brand]ās summer sale ends on Sunday
- End of summer BLOW OUT! Giveaway winners 5 announced!
- New lines added to our end of summer blowout!
Back-to-school Subject Lines
This is a great time to make sure students (or their parents) are prepared
for this occasion. You can highlight your more serious, high-ticket products,
such as laptops, phones, furniture, and even more expensive clothing. As always,
entertaining subject lines work well, especially when itās related to students,
high school, or college.
- BACK TO SCHOOL! Come join the FUN! š
- Your back to school checklist
- OH DEER POP UP SUPER SALE! Back to school Shopping!
- [name]: are you ready to go back to school?
- School Time = Play Time
- $5 Back to School Deal ā
- Our College Survival Guide
- Pack Your School Bag with These Savings š°š
- Back to School never looked so good! Specials all week!
- Your College Checklist
- š= Back to School šš
- Get Your School Supplies Shipped for Free
- 30% OFF BACK TO SCHOOL SALE šāāļø
Related: Analyze the ROI of your email campaigns with these best link tracking software
Fall Email Subject Lines
Summer was a nice break, but now in the fall, itās important for people to get back to business, students to get back to school, and to focus on longer-term goals and strategies. This could be updating their electronics and gadgets, enrolling in courses, or buying higher-ticket items.
General Fall (Autumn) Subject Lines for Emails
Here are several fall email subject lines to kickstart campaigns…
- [Brand Name] colour for Fall
- All Treats, No Tricks = 50% Off
- Fall Savings Event starts today.
- So Long Summer ?
- [Brand Name]ās back for fall
- ā ļø This is NOT a trick!
- We like a little mystery š
- FALL FREEBIE
- End of Summer Sale: Last Call
- š The [Brand Name] Start of Fall Sale š
- Psst⦠First Look at Fall
- New Post – How To Wear Long Coat This Fall
Autumn Subject Lines
- Swedish simplicity for autumn
- We Thank You, Veterans šļø
- {{Customer name}}, Autumn Skincare Tips
- Make that extra hour countā¦
- š² Gear Up for Autumn!
- Fall into Autumn: See What We Got for Your Pets
- Autumn/Winter is on the way – See whatās new
Labor Day Subject Lines
The mood that is important to focus on is the fact that itās a day off. It
provides people the opportunity to visit union parades, but that isnāt the
most common activity. Usually, on this day, people take the day to represent
the official final day of summer.
- Labor Day Weekend Blowout
- Shop more ā Work less
- Labor Day Sales Ends Midnight š
- Only 2 Days Left! Huge Labor Day 50% OFF SALE!
- Youāll ā¤ļø Our Labor Day Deals
- Labor Day Sale and product arrivals.
- Labor Day Deal
- Fall in Lā¤ļøVE with our Labor Day Bonus Especially for YOU!
- Be an Early Bird and Take an Extra 10% off!
- š Celebrate hard work with big savings with the [Brand Name] Labor Day Sale! š
Halloween Subject Lines
Halloween is one of the most fun times of the year for all businesses (and
people in general). It is the time when adults can tap into their childhood, and
children can eat almost infinite amounts of candy.
Here are some of the comical Halloween email subject lines to use in the Halloween season.
- Have a Fang-tastic Halloween
- What? Halloween already? š
- Halloween Treats: Disappearing in 6 Hrs š§
- This is not a trickā¦
- š Frightful š» delightful šļø decor š for Halloween
- Happy Halloween from [Brand Name].
- Big Deals: No Tricks, All Treats!
- You can still be a unicorn!
- In the spirit of Halloween.
- š» āØHappy Halloween from [Brand Name]! āØ
- Thereās no debating this SPOOKY-Good Deal
- {{Customerās name}}, š UP TO 80% OFF HALLOWEEN SALE š
- š» BOO!
- Harley Stereo Halloween Sale
- š Scary Savings! Get Ready for⦠HALLOWEEN
- Halloween makeup inspo: Mystic Mermaid š§āāļø
- Just for you! š Halloween Sale! 30% OFF storewideš»
- HAPPY HALLOWEEN SALE
- ā ļø Beware: Halloween Sale Ends Today ā ļø
- Is Fortnumās haunted? š»
Veterans Day Subject Lines
With Veterans Day, much or most of the focus is squarely on the way military, as it is a day to remember all veterans who served in the war, and not just those who have passed away (Memorial Day).
- Celebrating Veterans with DOUBLE POINTS!
- $10 OFF Veterans DAY
- Free Shipping šµ Veteranās Day Sale
- Veteranās Day blowout
- Veterans day sale! 15% off all orders
Thanksgiving Subject Lines
Thanksgiving is a wonderful time for enjoying time with your family. While itās a big, important holiday in North America, a lot of the best-selling products and services have to do with the Thanksgiving dinner.
Another reason is that most businesses tend to direct their focus to the Black Friday/Cyber Monday shopping weekend.
- Thanksgiving Sale!
- Best. Thanksgiving. Ever. It all starts here.
- Thanks for being you.
- Thanksgiving Weekend Sale at [Brand Name]!
- Itās a time to give thanks
- Thanksgiving Week Sale!
- š Pumpkin Spice. Thanksgiving and Freebies ā
- Express gratitude with our gorgeous gifts
- What weāre thankful for
- Pre-Thanksgiving Cleanse SAVINGS!
Black Friday Subject Lines
This is by far the biggest eCommerce shopping holiday of the year. From Thanksgiving until Cyber Monday, shoppers spent an amazing $270 billion globally and $60 billion in the U.S.
On Black Friday, Adobe found spending on smartphones in the U.S. jumped 25.3 percent year-over-year to reach $3.6 billion, representing 40 percent of total online spending. So, ensuring your email subject titles are mobile-friendly is critical in 2022 and beyond.
Most of that came from Black Friday, which is when all online shops try to offer their biggest sales of the year. This is especially an important point where you need to use the most attractive and high-performing subject lines to really grab your customersā attention.
Pre-Black Friday
Use these subject lines before Black Friday starts.
- Pre-Black Friday Sale!
- šSTOP EVERYTHINGš BLACK FRIDAY STARTS NOW!
- Sale Sneak Peek š
- Just 48 hours left until your favorite ? Friday ?
- Hereās Early Access to 50% Off Sitewide
- Be Ready, The Black Friday Sale Is Comingā¦
- Get an exclusive sneak peek at our Black Friday sales
- 3 Words: 1ļøā£ Black. 2ļøā£ Friday. 3ļøā£ Deals. More coupons enclosed!
- Time is running out // Black Friday Early Access
- Donāt break the bank this Black Friday
- Canāt wait until Black Friday? Save now.
- BFCM Is Coming Early For You!
- Early Bird BFCM Discounts
Black Friday
Use these on the Black Friday. Make sure you are reaching your subscribers multiple times per day.
- Get. In. Here. Now. The Black Friday Sale Has Arrived!
- Blink & Youāll Miss It
- Psst ⦠25 Black Friday Sales You Must See to Believe ?
- This Is A Once-In-A-Year Sale-Donāt Miss It!
- [Brand Name] – Black Friday Coupon Code & New Products!
- Finally! Itās Black Friday ā GO GO GO!
- Unbelievable bargains this Black Friday!
- Black Friday Sale Starts Now
- šBetter Than Their Dealsāļø Up To 40% Off
- INSIDE: Our Black Friday Offer
- Small Business. Big Bargains. This Saturday Only.
- 50% off before Black Friday!!!
- Is it too late to save for Cyber Monday? ā³ Definitely not!
- [Brand Name] Black Friday Specials
- You deserve something special ā¤ļø
- š„ EXTENDED: Black Friday deals (but not for long!)
- Youāre not gonna believe todayās deals!
- The Clockās Ticking ā°
- ACT NOW: Only 2 Hours Remaining On The Biggest Sale Ever!
- Clockās Ticking On Our Sale ā°
- āBOOM! Black Friday Specials are hereā¦
- š±Black Friday is nearly over š±
- What Are You Doing? Itās Almost Saturday!
Cyber Monday Subject Lines
Cyber Monday was meant to be the eCommerce version of Black Friday,
which was normally focused on brick-and-mortar shops.
However, that seems to have blended to the point where the entire BFCM
weekend is a mix-bag of brick-and-mortar and eCommerce holiday sales.
Sales continue to extend to the Tuesday after Cyber Monday, known as Giving Tuesday, which emphasizes giving to charity after the BFCM sales rush. However, itās pretty much an extended Cyber Monday, a trend you can (and should) take advantage of.
- Cyber Monday is almost here!
- Inside: Your Exclusive Cyber Monday Offer!
- LAST CHANCE for Cyber Monday! Make the most out of it!
- Cyber Monday Sales Start in 3 ⦠2 ⦠1
- Shop Our Cyber Monday Sale!
- Cyber Monday Starts Now š
- These Cyber Week bargains might not last until Friday
- Did You Get All Your Gifts?
- Celebrate! Itās Cyber Monday! š
- New Skis – Discount Skis – Cyber Monday Deals
- Finally! Itās Cyber Monday ā GO GO GO!
- Last Call! Cyber Monday savings end today!
- This Sale Will Break The Internet
- EXTENDED! 50%. Off. Everything.
- Black Friday through Cyber Monday Sale!
- Last Call! Cyber Monday ends in 5 hours
- Our Once-In-A-Year Sale Is Almost Over!
- Hurry! These Deals End Midnight Tonight!
Winter email subject lines
Winter is a time that contains the end-of-year (Christmas) holiday shopping season. However, the highest shopping period has just passed, as the Black Friday/Cyber Monday weekend should surely have brought you your best sales of the year.
That being said, there are still a good amount of holidays and events you can use for your email campaigns, including:
- Christmas
- Boxing Day
- New Year’s Eve
- New Years
- Chinese New Year
- Valentine’s Day
In this section, you will find the best winter email subject lines to use on your email marketing campaigns.
General Winter Subject Lines
Winter is both a great and not-so-great season. By now, youāve got a good flow going, like your Black Friday/Cyber Monday weekend sales period has gone off (hopefully) without a hitch.
- Winter Sale!
- Donāt get left out in the cold
- š Save up to 50% – Storewide Winter Sale
- 3 Days of Brr-illiant Deals
- Who says you canāt be stylish and warm?
- š Travel by Train! Save 50% during our Winter Sale!
- Winter Blues?
- Brrr! It’s Cold Out There!
- Free Shipping! Donāt brave the cold āļø
- Hot prices, just for you!
- Stay stylish, and stay warm!
- The New WINTER Collection is Live!
Christmas Subject Lines
Christmas is an interesting period for marketers. On the one hand, it quite literally is an important religious holiday (perhaps the biggest religious day for Christians around the world). On the other hand, it is also a popular shopping period, and there are many people that celebrate Christmas (spending time with family or gift-giving) who would not identify as Christian or even religious.
Therefore, the question often comes for marketers about how to communicate a happy mood without necessarily isolating groups of people. Perhaps thatās why the discussion (or often argument) arises over which word to use for this period: āChristmas,ā āXmas,ā or āHappy holidays.ā A quick look at Google Trends shows that thereās no real competition:
The top-performing Christmas email subject lines
- Treat yourself to fine home Hi-Fi Audio with our pre-Christmas Specials
- š [Brand Name] – MERRY CHRISTMAS – FREEBIE – 50%OFF – NEW LICENSE
- LilyPad Christmas Wish List
- ā A Quick Timeout To Sayā¦
- Get ready for Christmas š
- Merry Christmas to our audiophile communityā¦
- Guess Whoās Coming to Town? š
- Merry Christmas and Happy Holidays from [Brand Name]
- Just Add Magic
- You ordered, the North Pole delivered.
The top-performing Xmas email subject lines
- Shipping for Xmas Delivery
- New RDQ motors and last minute Xmas gift ideas
- WIN: THE X BAG! + LAST CHANCE TO ORDER BEFORE XMAS
- 2for1 š HAWKERS XMAS š
- 15% OFF!! Code GIFT15 ! Ends in 24 hours! Last chance for Xmas delivery!
The top-performing Happy Holidays subject lines
- Merry Christmas and Happy Holidays from [Brand Name]
- Happy Holidays
- šØ This is an Emergency
- From us to you, xoxo FP
- Last chance for a last-minute gift, delivered instantly
- Happy Holidays and a Gift for You
- Happy Holidays! – [Brand Name]
- Youāve Waited All Season For Thisā¦
- happy holidays! ⤠enjoy an extra 40% off sale on us
- Happy Holidays From [Brand Name]!
New Years Subject Lines
New Year (or New Yearās Eve) is a great time for many different types of products…
- New Years Promo 25% Off Everything!
- Thank You
- ⨠Start the year refreshed with $200 off āØ
- New Year, New Gear āļø
- Happy New Year!
- New year, NEW FPV goodies!
- Happy New Year Sale! Save 15%!
- New Years Sale
- Happy New Year āØ
- 20212021
Valentineās Day Subject Lines
Valentineās Day may present the first big sales season of the year. While New Yearās is focused on getting rid of your old inventory (and people looking for great deals), Valentineās Day is the time to start highlighting your new stuff.
Here are several best email subject lines to use in Valentin’s Day season to boost your sales…
- Hanky Panky for Valentines
- Remember the first time?
- To: You. From: Us. š
- Something special for your Valentineā¦
- Valentineās & Mardi Gras Leggings!
- Will you be our Galentine?
- A Tale as old as Time š
- New Valentine freebie posted + $1 files!
- L-š-V-E;
- Love will tear us apart [brand name] will bring us together.
- Free shipping today! – Happy Valentine Day! ā¤
- Join us for a sexy special event
- Say it like you mean it.š
- Order Today for Delivery Next Week of Valentineās Day Leggings!
- send yourself a NEW scent. š
- We ā¤ļø you;
- Need the perfect gift? š
- Thereās still time, Valentine!
- Valentineās Day Celebration ends in 6-hrs š
- This will end in 4 hours. But our love won’t!
Chinese New Year Subject Lines
The Chinese New Year (or the year of the Ox) may be a winter or spring holiday, depending on when it actually starts. Usually, however, it falls somewhere in February, so itās a good bet that youāll hear about it around the time Valentineās Day rolls around.
Here are some of the best lunar new year email subject lines…
- Happy Chinese New Year [YEAR]!
- A Big Surprise Awaits You ⦠Happy Chinese New Year
- š§ØHow to Catch a Dragon for Lunar New Year?š The answer is hereā¦
- Get lucky with the NEW Lunar New Year: 2021 Edit āØ
- Chinese New Year Sale – Year of the Rooster ššš
- Chinese New Year Holiday
- Wishing You Health, Happiness & Prosperity
- Get your order in before Lunar New Year.
- The Luxury Lunar New Year Gift Guide š āØ
- Final Hours: The Lunar New Year Bonus
Top Email subject lines from a few influencers in the marketing industry.
In this section, you will find out several email subjects from influencers in the marketing industry. Examine the length, what it includes and how the email subject lines are structured.
Neil Patel
Neil Patel is a renowned marketing guru, co-founder of CrazzyEgg, HelloBar, and the owner of the NeilPatel.com website that talks about online marketing. He uses email marketing to generate sales for his business and promote new blog posts. Part of his business model is consultation, and email marketing as a channel helps him.
His email messages, in general, are short and to the point. He also uses the P.S in messages, and there is a CTA link on the P.S message.
Here are some of the best of Neil Patel’s email subject lines to inspire.
- “Be a Better Copywriter: 7 Lessons From 4 Legendary Books”
- “How I Got Over 942,000 YouTube Subscribers (And You Can Too)”
- “Here’s a Customized List of Keywords You Can Rank For Today”
- “If You Have Zero Website Visitors, Do This First”
- “What I Learned by Spending $100,000 on TV Ads”
- “3 SEO Trends in Automation (Trend #3 Is Coming Sooner Than You Think)”
- “Ad Secrets From Big Brands”
- “Donāt Get Fooled: 17 Questions to Ask Before Hiring an SEO Company”
- “How to Score a Perfect 100% on Google PageSpeed Insights”
- “How to Find Lucrative Keywords That Are Easy to Rank For”
- “A Step by Step Guide to Modern Broken Link Building”
- “9 Vital (And Free) WordPress Plugins Every Website Needs”
- “How to Cut Your Bounce Rate in Half with Interactive Content”
- “Free Email Marketing Training Course”
- “Stop Guessing: Hereās a Social Media Strategy That Works”
- “How to Create The Perfect Social Media Post”
- “What Are The Best Times to Post on Social Media”
- “100 Lessons Learned from 10 Years of Blogging”
- 6 Clever Ways to (Ethically) Boost Ecommerce Store Sales
- “How to Structure a Perfect SEO Optimized Page”
- “How to Influence Purchasing Decisions”
- “Announcement: Please do this for the upcoming Google update”
- “Publishing Your Next Blog Post”
- “What SEO Used to Be Versus What SEO Is Now”
- “10 Title Tag Tweaks Thatāll Boost Your SEO Traffic”
- “How to Write a Great Value Proposition”
- “How to Get 247% More People to Read Your Content”
- “How to generate 355 backlinks with $29 (without breaking Google’s guidelines)”
- “How to Keep Your Readers on Your Blog Longer”
- “Here’s what you should blog about”
- “Here’s What You Need to Outrank Your Competition”
Here are some common features of Neil Patel’s email subject lines.
- Lengthier headlines
- Use numbers and include curiosity
- Less likely to include emojis
- Many titles are case studies
- Uses email subject line templates and swipe files to generate similar-looking subjects for email campaigns
CopyBlogger
CopyBlogger.com is a popular blog on content copywriting founded by Brian Clark. Email marketing is one area CopyBlogger talks about a lot.
Here are some of the top email subject lines by CopyBlogger…
- “REMINDER: Last day to upgrade for $100 off”
- “LAST DAY: Join The Showrunner Course Before It Closes (and Becomes
Recurring)” - “LAST DAY: Get a Free Migration to Better Hosting at a Lower Price”
- “I have a special offer for you”
- “The Content Graveyard (and Why So Many Articles Fail)”
- “More Sales in Less Time (without Sleaze): How to Automate a Successful Sales Funnel”
- “The Most Powerful Way to Persuade”
- “Time is Running Out to Join The Showrunner Podcasting Course”
- “Get Our Proven, Step-by-Step Podcasting Course (While Registration is Open)”
- “That Exhilarating (and Terrifying) Feeling of Learning a New Skill”
- “How to Ruthlessly Cut Worthless Words from Your Sales Copy”
- “Webinar for you: Why People Fail When Creating Products”
- “Are You Cheap or Are You Exceptional? How to Price Your Services”
- “TWO HOURS LEFT: Itās Your Last Chance to Get Our Big Black Friday Discount”
- “3 Unexpected Ways Writers Deliver Value (So They Can Charge More)”
- “Migrate to Synthesis Free of Charge (Normally $99) This Week Only”
- “Check out the 2015 Small Business Content Marketing Report”
- “Why You Hate Writing”
- “LAST CHANCE (90 min left): Then Monthly Billing for Rainmaker is Gone”
- “4 Practical Ways to Benefit from Impostor Syndrome”
- “Reminder: Lock in Monthly Billing for Rainmaker Today (Before Itās Gone)”
- “Free Webinar: Build an Email List That Builds Your Business”
- “4 Places Writers Leave Money on the Table”
- “Get a Massive Discount on the Studio”
- “Press All-Theme Pack Before the Price Goes Way Up”
- “Brian Clark was wrong”
- “ONLY TWO HOURS LEFT ⦠Last Chance to Upgrade for $100 Off”
- “SEO Defined in 60 Seconds [Animated Video]”
- “Upgrade to Authority and save $100 (this week only ā¦)
- “Ask Yourself These 3 Simple Questions to Craft Better Headlines”
- “Last Day to Access Authority for Less”
- “Does Your Copy Pass the ‘Forehead Slap’ Test?”
What you could see in common about CopyBlogger’s email subject lines…
- Titles are lengthier
- Utilize FOMO (fear of missing out) in many sales emails
- Use prices in headlines
Social Triggers
Darek Halpern is the founder and owner of SocialTriggers.com, and he is known for his email marketing expertise particularly. His emails are mostly storytelling ones, and this makes emails are not just getting more clicks but also fans all around the world.
Here are some catchy email subject lines from Social Triggers…
- “The Proof: 18 people. 18 problems. 18 success stories stories.”
- “How I Got 26,778 Subscribers In 13 Months”
- Great Copywriting Requires This One Skillā¦.
- “How I Got 4,387 Subscribers In 47 Days”
- “can you explain THIS to me?”
- “Am I really the ābad guy?ā”
- “Why I spent $25,000+ on a web design”
- “It will only take 15 minutes” <- A big lie we tell ourselves
- “97.3% of people said YES”
- “So, I have big news – I QUIT”
- “GREAT news (hereās why)”
- “Get to Yes: How to Make People Buy”
- “I was in the hospital⦔
- [NAME] – does entrepreneurship feel like this?
- “Youāll think Iām crazy⦔
- “Still need more subscribers?”
- “Is this for real?” <- Yes, [NAME]
- Our deal is LIVE – you’ll love it
- “How Saying No Will Change Your Life (Plus Iām Hiring 5 People)”
- “How to Deal With Bad Customers”
- “Fake News – “How do I start a business with no budget?””
- “The Secrets of āProfitable Online Coursesā10,000 in 30 days?”
- “Download Now: How to Write Faster In 5 Simple Steps”
- “Do it once. Use it forever.”
- “How I made $46,398 in 10 Days”
- “Youāll think Iām crazyā¦Struggling to make more sales? Follow these 2 simple
steps⦔ - “Why are you doing this?”
- “If you sell online courses, open this (if you donāt, burn it with fire)”
- “Guarantees boost sales. Here are 39 you can copy and paste”
- “Writing used to be hard. Then I tried this⦔
- “Confession time”
What can you see common in Social Triggers’ email subject titles?
- It uses personalization, particularly the name.
- Uses conversational phrases thoroughly, even in subject lines
- Uses numbers
Here is one of Social Triggers’ emails:
Product Hunt
One of my favorite places to find new SaaS apps and tools for my business. Product Hunt‘s newsletter is filled with humor and curiosity.
Being a service that attracts a lot of business owners and entrepreneurs, it is hard to take the attention of tech-savvy marketers. But, Product Hunt’s email subject lines are not only eye-catchy but also are filled with a hidden, curious message.
- A bet on Zoom
- How to get $$$ for your data
- The Stripe mafia
- Dear Hacker, š„ŗ
- RIP CVs
- The Anti-Google
- It’s over
- Moā data moā problems
- F u taboos
- omfg best video ever
- Notifications that don’t suck
- š¦ A unicorn IRL
- Great question
- Good idea
- RIP ads⦠wait, nm
- If Etsy and TikTok had a baby, by ex-Airbnb makers
- NEW from Apple
- āStick the finger to free trialsā
- RIP Craigslist
- And the $5K grants go to⦠šø
- Myspace, anyone?
- Feeling good
- How to get out of video calls š
- Hereās ANOTHER ONE
- Thank you š»
- How normal is your face? š¤
- Us vs. the Machines
- āThis is game-changingā
- Watch Netflix, save the planet
- The most underrated skill in startups
What are the unique components of ProductHunt’s email subject names?
- Most are shorter
- Uses emojis appropriately
- Uses tech-savvy words
- Most subjects trigger curiosity
The STM Forum
STM Forum is a premium web community for professional marketers. Most affiliate marketers and online advertisers get on STM to discuss new marketing trends and strategies to stay ahead of others. It is a newsletter filled with fantastic news and popular forum posts for the previous week.
Here are some eye-catching email subject lines by the STM Forum newsletter, which you can steal to increase your open rates in email campaigns.
- [NAME], you have 24hrs.
- 𤪠New TikTok Aff Craze?
- How to Generate Over $1M per Year
- šµ $20k/day (TikTok Breakthrough)
- [CASE STUDY] How to Turn Turd into Gold
- [Shhh!] Sneaky Loophole Found – Awaiting Your Exploitation
- šļø 10 Important Ecommerce Trends to Watch For in 2021
- āļø Curb Your Chargebacks
- šŖ 347 billion emails per day
- [SPOONFEEDING] Hereās Your Free Converting Campaign
- š¤ Did You Monetize These Micro-Moments?
- š Youāre a Marketer. You Need This TikTok Guide.
- Download Link: What’s Working in Affiliate Marketing in 2021 Report
- š¤ How to Sell on Instagram Without an Ecom Shop
- š Push Traffic Secrets Revealed š Push Ads Trends and Predictions for 2021
- š§Ø Unwrap Your 2021 STM Gift ā 30% OFF
- Everyone is going! Are you?
- š We know exactly what you needā¦
- š± Kylie Jennerās Unique Content Marketing Strategy ($900M in 3yrs)
- How to Buy a Click Once and Resell It 1000 Times (and win $1k)
- Is this the next big thing in online marketing?
What are the special commodities of STM Forum’s email subjects?
- Long subjects
- Uses emojis from the very first
- Uses numbers
- Use social proof and case study subjects
Appsumo
Appsumo is a digital product launch marketplace where people can buy digital marketing apps (mostly SaaS tools) for a one-time fee or a lifetime discount. Many startups were featured in Appsumo earlier; hence, Appsumo has become the go-to place for many professionals to buy access to premium marketing assets.
Many people still get on Appsumo more than its alternatives because it has a giant email list. According to Appsumo, its email list is well over 1 million subscribers in total. That is a lot of professional marketers’ eyeballs! As a primary sales driver, Appsumo maintains its email list well, and its emails are evident for it.
Here are some of the best AppSumo email subject lines. Use these or customize them to get more opens on your email campaigns!
- If you build itā¦
- You have great taste
- 1, 2, 3, go
- Somethingās comingā¦
- It’s like found money
- Friendly reminder
- Only 24 hours remain
- The wait is over
- A real class act
- Going off the air
- Tell us how you really feel
- You were rightā¦
- Get excitedāSumo Day is coming!
- Nowās your chance
- #Leaving
- There go our heroes
- Donāt miss your chance
- Come see for yourself
- Mission: critical
- Okay, you earned it
- Almost out of stock
- A breath of fresh air
- Highly classified
- Today is about you
- The best deal just got better
What does Appsumo use mostly in their email headlines?
- Uses shorter words
- Uses “you”, “your” etc., to address the reader from get-go
- Use entertaining words
Foundr Magazine
Foundr Magazine features top marketers and successful entrepreneurs in different industries, mainly in digital marketing. Its newsletter is filled with many inspirational success stories, and the email subject lines supplement the email body content.
Here are some of the best email subject lines by Foundr Magazine.
- STOP praising āhard workā
- ā ļø This will destroy your business
- Systems donāt have to be complicated!
- Exclusive gift for [NAME]
- Happening tomorrow – for Facebook advertisers!
- [vid] Email Marketing Growth Hack Thatās Getting 19% Click Thru
- [NAME] – FREE Ecommerce Mini-Seriesā¦
- [Deadline] final call, [NAME] (hurry)
- 6 exclusive gifts youāre gonna love, [NAME] š¤
- We need your help, [NAME].
- Fwd: What would [NAME] pay for this?
- re: quick reminder
- Re: Youāre not a dummy!
- Fwd: [NAME], we on for Thursday?
- Fwd: Attention required
- Closing Today
- [PROOF] – Read This If You’re In Ecommerceā¦
- What does it take to be an entrepreneur?
- āWeirdā 3 Minute Video by Founder of Beardbrand
- 5ļø low-cost business ideas
- The WORST Business Advice Ever?
- š„SPECIAL Bonus š„
- Everything is figureoutable
- ā DONāT DELETE THIS ā
- The āmost obviousā copywriting secret
- Printfulās incredible growth
- šØGIVEAWAY ALERTšØ Happy World Entrepreneursā Day!
- Forbes Is Calling This āThe Futureā
- Your masterclass Starts NOW!
- [YOUTUBE] The man whoās generated 2B leads
- We tripled our business. Hereās how.
- Now THIS is how you do email funnels
- Is this the year?
- More profits with LESS overwhelm
- Seriously, get this book
What are the common ingredients of Foundr’s email subjects?
- Uses personalization
- Use social proof
PropellerAds
Propellerads is a popular advertising network specializing in pop traffic, push traffic, and native ads. Its revenue is purely based on its advertisers. Here are some creative email subject lines that Propellerads use to take advertisers back on its ads network.
- We won’t stop doing this
- Freedom to advertise!
- Become a ninja in making profit ā©ļø
- Can You Feel It? This Summertime Sadness?
- Bring the tequila! It’s time to celebrate!
- Waiting for a sign to start? This is it!
- Love, this might be my last email
- Will Popunder face its end in 2021?
- Let’s convert cheap traffic into large payouts
- $25 bonus & video c-c-c-combo! šÆ
- Target like a PRO
- Oops, that was embarrassing⦠Letās try again on March 27?
- First campaign, huh? Well, get a bonus for a good start
- Wanna play a game?
- You’ll love this email š
- [NEW] 219% and 78% ROI case studies š„
How PropellerAds uses emails to get most from their list
- Periodically sends coupons, bonuses, etc.,
- Sends guides and case studies
Best Email Subject Lines by Email Marketers
Email marketing has become a professional career for many people. In fact, many use email list building as a business model. Some even utilize email traffic to make money with affiliate products and make sustainable passive income.
While some people just use Solo ads email clicks for affiliate marketing, many professional marketers build their own lists and make money promoting other people’s products. So, over time, those people’s email subject lines have become statistically proven ones that get not only more opens but also more sales too.
Here are some of the best email subject lines by top email marketers in the industry.
Ben Settle
Self-proclaimed as an Email Supremacist Indeed, Ben is one of the best email copywriters I have seen over the years.
Still, his email newsletters are getting attention because of weird subject lines and compelling copies. Here is one email copy by Ben Settle. Notice there is only one CTA at the bottom, and the rest is about storytelling.
Here are some catchy email subject lines by Ben Settle.
- Horrible advice taught by otherwise brilliant internet marketers
- Why thinking hurts peoplesā brains
- Why I keep ignoring your emails
- Why this batty left wing governor may be the worldās greatest affiliate marketer
- Marketers escaping the US like it’s the Titanic
- Defeated men I refuse to sell to
- The paradox of the boring sales superstar
- How Zig Ziglar became history’s most successful motivation speaker by offending the hell out of people
- The horrifying secret of the $7,000 handbag
- The real reason Alfred Hitchcockās movies made so much money
- How to tell if youāre a master or an amateur
- There are two types of people – those who drink, and those who pour
- Who wins the fight: Walt Disney vs Steve Jobs
- “What the hell is this crap?ā
- What big thinking marketers think of small thinking marketers
- Why science says to stay the hell away from this kind of buyer
- Why itās not a good idea to sell to children
- The Shaolin monk secret for creating a brand so strong people buy offers they didnāt even ask for
- The ugliest $375 million brand in the world
- The most shaggiest world class brand of them all
- How to tell if your favorite guru is a fraud
- Why buyers are liars
- How to create a business from scratch just browsing Facebook ads
- How to see the Matrix code of lies & deceit
- The C-word rattles the business world
- How to profit from draconian online marketing laws & regulations
- The branding lesson behind how Stan Lee spanked Superman
- Once upon a time, Grant Cardone had a sale
- How to know if your brand sucks or not
- How to stop the tech gods from erasing your business from existence
- Critical thinking is the new thought crime?
- The dystopian future of businesses relying on Facebook groups
- Proof Email Players aināt magic, but can work like a charm
- The oldest persuasion secret never told
- Little-known, brutally sadistic client manipulation tactics
- 13 signs you might be thinking too shallowly
- The two biggest threats to email marketers today
- Why I couldnāt care less about marketing metrics & analytics
- If youāre not theorizing youāre not thinking
- Persuasion secrets from Americaās most loved & hated presidents
- Why relying just on Stripe is horrifyingly naive
- The copywriting cult of Kardashian
- āA homeless guy could pull this offā
- How I manipulated my woman into falling madly in love with me, powerless to resist
Frank Kern
One of the godfathers of internet marketing and famous for the record-breaking one-day promotion that made him more than $18m in less than 24 hours! Frank’s Serializer seminar sold $1.4 million in 54 minutes at $10,000 per person without using affiliates.
One of the big secrets to his success was that he used email marketing very first in the information marketing field and used it very intelligently. Here are some of Frank Kern’s best email subjects lines…
- VERY IMPORYANT (please read)
- DUDE. OPEN UP (this is crazy.)
- WARNING
- controversy and KNIFE FIGHTS (read this)
- [NAME] need your address please š
- The Ol’ “PUT UP OR SHUT UP
- STOP. (can 2,000 people be wrong?)
- Hot diggity!! (naked in the streets)
- DUDE
- BRAND NEW (5 second read)
- a very BAD PERSON (video expose)
- [RANT] doom, gloom, and total crap
- bad news
- I know what you did
- [SECRET SALE] Tara this has ALWAYS worked (steal at once)
- SECRET (super cool š
- Fw: Hereās your download
- IMPORTANT
- WHY?? (Iām deliberately losing money)
Igor Kheifets
A professional Solo ads seller and email marketer for over a decade. His business (Solo Advertising) solely depends upon email marketing, and his emails, particularly subject lines, are just excellent!
- banned from Facebook š³
- what happened last night?
- can you be a super-affiliate in 60 minutes a day?
- why youāre spending more than youāre making when promoting affiliate products
- I will teach you how to sell solo ads – for free
- traffic I use to dominate affiliate leaderboards
- open letter to Gary Vee
- can’t believe I’m even saying this, butā¦
- 7-step affiliate blueprint that doesn’t work (anymore)
- bad bad bad traffic advice (don’t do this)
- Peaky Blinders (refers to the TV series)
- my one addiction (besides IM)
- where are you?
- šššbest affiliate niche for beginners?
- clickbank’s #1 affiliate funnelš£
- NEW VIDEO
- what would I do if I was starting over now?
- NEW COUPON (don’t share)
- perfect traffic budget?
- 97% DISCOUNT GONE IN 3 HOURS
- affiliate income report November 2019
- if traffic is hard, you need to do this
- DIVORCE
- funny (but true).
- shocking email marketing statistic
- why I donāt go to internet marketing seminars
- Secret traffic source that makes me $6,295.79 a day
Russell Brunson
A professional marketer and the founder of Clickfunnels. He uses email marketing to promote his launches and drive an army of affiliates to his offers.
- want to meet the #1 award winner in ClickFunnels?
- last call⦠(5 HR WARNING)
- STOP YELLING⦠(your answer is inside)
- bad news⦠š
- only pay AFTER⦠IF you like it?
- will Funnels work for OFFLINE businesses!?!
- Were you a winner??
- RSVP ASAP: where should I ship your book?
- what?? we hit #15 ALREADY?! š²
- can I help launch your next funnel?
- want ME to write YOUR copy?
- How one funnel saved my marriageā¦
Frequently Asked Questions on Email Subject Lines
What should the subject of an email be?
The subject of an email should be relevant to the ingredients on the email body text or main content.
How can I write a more persuasive subject line on emails?
You can master writing email subjects by practicing yourself, signing up for email marketing lists, and generating email subjects using AI tools. Here is a list of subject lines on emails by marketers.
How to add a logo or image to the sender or email subject line?
You cannot add an email to a subject line. But you can add a logo or upload an image to the sender via your email service provider. If you use Google Workspace, follow these steps.
How do you change the font in the email subject line?
You can write an email subject line from different font via a word processing program and paste the words with styles (Ctrl + V in Windows).
Are you supposed to capitalize every word in an email subject?
No. There is no theory or regulation on how words are written. But, you shouldn’t overly capitalize the email subject line because it tends to get your email messages in the spam folder. Learn more.
What is the importance of a subject line?
According to a study, 64% of people read the email based on the subject line, and 64% of people delete the email, 69% of people mark the email as spam based on the subject line alone. Download a list of good email subject lines for your campaigns from here.
What are the most important subject lines in e-marketing?
It depends on your niche and purpose. However, the subject lines of email confirmation, welcome email, and cart abandonment email are essential.
How to approach A/B testing of email subject lines?
First of all, make sure you have a reasonable sample size (i.e., a large size of email subscribers). Next, split test subject lines by sending different variations to segmented contacts. Once an optimal subject line is found based on open rates or sales volume, use it for the rest of the email recipients.
Should email subjects be capitalized?
No.
What email subject line length works best?
It depends on the audience segment. However, a study conducted by Return Path found that mobile devices display 25-30 characters. Plus, you can utilize the email preheader character limit to your advantage.
What is the subject line of an email?
The subject line of an email is the title or the heading of the message. Readers see the subject line first, and when clicked, they get the content.
What to make the subject of an email?
The topic of body content, addressing the receiver, or actions the recipient should follow.
Final Thoughts on Best Email Subject Lines That Get Opened, Clicked in 2023
The subject line is the first thing your subscribers recognize before reading the message. If your subject line is poor in persuading people to click on it, you will get no results as intended.
On the other hand, a better email open rate means higher engagement and a priority in getting your emails before anyone else. Current email clients are sophisticated and have taken many measures to prevent spam and irrelevant emails from getting user attention.
In this article, you’ve found 900+ catchy email subject lines that work in 2023 and beyond. Some are universal, which means you can already use them on your campaigns and expect similar or (not equal) results.
I will update this list when I find great subject lines. So, I would like to know what that subject line you still remember is. Let us know in the comments below.
Also, let us know your methods to develop good email subject lines.