900+ Best Email Subject Lines That Get Opened Most (2024)

This is a collection of the best email subject lines to boost open rates and increase sales and email engagements for 2024.

In a previous article, I showed how to generate subject line variations for emails from existing email headlines and body texts. But, if you are looking for top email subject lines for inspiration, in this article, you will find over 900 effective subject lines for marketing campaigns.

Feel free to use those in your campaigns and test open rates with your email lists.

Download Email Subject Lines

If you are interested in getting this email subject line as a PDF, download it below.

Use these tools to increase your email subscribers and the quality of leads, reduce cost per lead acquisition, automate email marketing tasks, and get higher ROI.


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Table of Contents
  1. Download Email Subject Lines
  2. Recommended Email Marketing Stack
    1. Udimi
  3. Why Do You Need Good Subject Lines?
  4. Curiosity Subject Lines
    1. Curiosity Sparking Words
  5. FOMO Subject Lines
    1. FOMO Sparking Words
  6. Pain Points Subject Lines
    1. Pain Points Sparking Words
  7. Re-engagement/Retargeting Subject Lines
    1. Power phrases to use in re-engagement subject lines
  8. Emoji Subject Lines
    1. Top emojis used in email subject lines
  9. Funny Subject Lines
  10. Social Proof Subject Lines
  11. Self-Love Subject Lines
  12. Offer Subject Lines
  13. Procrastinator’s Subject Lines
  14. Personalized Subject Line
  15. To-The-Point Subject Lines
  16. Spring Subject Lines
    1. General Spring Subject Lines
    2. Easter Subject Lines
    3. Mother’s Day Subject Lines
  17. Summer Email Subject Lines
    1. General Summer Subject Lines
    2. Father’s Day Subject Lines
    3. Independence Day Subject Lines
    4. End-of-summer Subject Lines
    5. Back-to-school Subject Lines
  18. Fall Email Subject Lines
    1. General Fall (Autumn) Subject Lines for Emails
    2. Autumn Subject Lines
    3. Labor Day Subject Lines
    4. Halloween Subject Lines
    5. Veterans Day Subject Lines
    6. Thanksgiving Subject Lines
    7. Black Friday Subject Lines
      1. Pre-Black Friday
      2. Black Friday
    8. Cyber Monday Subject Lines
  19. Winter email subject lines
    1. General Winter Subject Lines
    2. Christmas Subject Lines
      1. The top-performing Christmas email subject lines
      2. The top-performing Xmas email subject lines
      3. The top-performing Happy Holidays subject lines
    3. New Year Subject Lines
    4. Valentine’s Day Subject Lines
    5. Chinese New Year Subject Lines
  20. Top Email subject lines from a few influencers in the marketing industry.
    1. Neil Patel
    2. CopyBlogger
    3. Social Triggers
    4. Product Hunt
    5. The STM Forum
    6. Appsumo
    7. Foundr Magazine
    8. PropellerAds
  21. Best Email Subject Lines by Email Marketers
    1. Ben Settle
    2. Frank Kern
    3. Igor Kheifets
    4. Russell Brunson
  22. Frequently Asked Questions on Email Subject Lines
  23. Final Thoughts on Best Email Subject Lines That Get Opened, Clicked

Why Do You Need Good Subject Lines?

Key email subject line stats:

  • Another study by Barilliance shows that 64% of people say they open emails based on the subject line’s relevance, and A/B testing of their subject lines led Skandium to increase their CTR by 26.96%.
  • An experiment by Experian found that personalizing emails increases open rates by 29% and unique click-through rates by 41%. (
  • Adding a person’s name to the beginning of the email creative can increase open rates by 40% when compared to the same campaign without personalization. A similar study found that personalized emails increase the open rate by 50%.
  • 69% of email recipients mark emails as spam depending on the subject alone, according to Investp
  • Malicious emails contain the word “invoice” in the subject field 13.2% of the time. (Statista)
email subject lines infographic
E-mail subject lines stats and trends infographic by InvestP

In other words, your email subject line can make or break your business.


Because open and spam rates are significant email marketing optimization factors, whether you write cold emails, personal emails, or business or marketing emails.

So, that is why you will find 900+ top email subject lines in this article. Those are categories based on the intent, use factors, and many more. Last but not least, I’d recommend bookmarking this page as this list will be updated with new high-opening subject headlines, and you can also access it later.

Curiosity Subject Lines

Promise something interesting, strange, or not something expected in the email body. Curiosity-based subject lines can be used by almost all niches and industries, even in personal emails.

  1. Marie Forleo: “SO excited — had to share! (Oprah related : )”
  2. Mary Fernandez: “? a surprise gift for you! {unwrap}”
  3. Carb Manager: “We’ve been waiting for MONTHS to announce this …”
  4. I was right – and that’s not good for you
  5. Refinery29: “10 bizarre money habits making Millennials richer”
  6. “Yep, that just happened…”
  7. Manicube: “Don’t Open This Email”
  8. CoSchedule: “We don’t normally do this.”
  9. Digital Marketer: “Is this you?”
  10. “You’ve Changed”
  11. Thrillist: “What They Eat In Prison”
  12. Gong: “Deal enemy #1”
  13. Eat This Not That: “9 Disgusting Facts about Thanksgiving”
  15. Chubbies: “Hologram Shorts?!”
  16. Rifle Paper Co.: “Don’t Open ‘Til After Dessert”
  17. Digital Marketer: “Check out my new “man cave” [PICS]”
  18. “This REALLY ticks me off”
  19. “whoops!”
  20. “Surprise! When {insert common opinion} is Bad Advice”
  21. Digital Marketer: “Is this the hottest career in marketing?”
  22. CoSchedule: “Life gets crazy. So I saved this for you”
  23. Digital Marketer: “Start using this new Facebook ad type”
  24. Digital Marketer: “Holy crap… 21,601?!?!”
  25. Grubhub: “Last Day To See What This Mystery Email Is All About”
  26. Gong: “Don’t ask me”
  27. The Hustle: “A faster donkey”
  28. BuzzFeed: “Not Cool, Guys”
  29. UX Collective: “Your fingerprints are all over the place”
  30. Select All: “The Two Possible Futures of Virtual Reality”
  31. Zillow: “What can you afford?”
  32. Refinery29 Everywhere: “The $1,000 hair trend with a dirty little secret”
  33. “You’ll like this one”
  34. Book of the Month: “Our most riveting book this month.”
  35. ESQIDO: “Shhh… Don’t tell anyone”
  36. Sephora Insider: “You NEED to see this new eye treatment.”
  37. “Everything you wanted to know about …….. but were too afraid to ask”
  38. Madewell: “Everyone’s gonna ask you about these”
  39. Shinesty: “You’ve never seen a suit this color…”
  40. Hiten from Product Habits: “2 hours before launch and we are still scrambling”
  41. “Only Open If You Use _
  42. Instant Boss Club: “80 likes to 458 likes SAY WHAT?”
  43. “Black Friday shoppers are the worst customers”
  44. Intercom: “Are you making this landing page mistake?”
  45. “GREAT news (here’s why)”
  46. Zillow: “The truth about moving expenses”
  47. “Question about {insert goal}”
  48. LinkedIn: “This is how much working from home saves you”
  49. “Seriously, Who DOES This?”
  50. BuzzFeed Books: “A very ~controversial~ opinion”
  51. “I’m pulling the plug…”
  52. LOFT: “Just wait till you see these skirts”
  53. “Exciting announcement (and special invitation)*”
  54. Pocket: “How to Sleep. Sleep for Success. Why Eight Hours a Night Isn’t Enough”
  55. Tory Burch: “This. Is. It.”
  56. “You’re Invited”
  57. Apartment Therapy: “Why You Should Keep Your Clothes in the Freezer.”
  58. “You’ll think I’m crazy…”
  59. Digital Marketer: “Important message (about tomorrow’s big announcement)”
  60. “Please don’t make this mistake in your business”
  61. Digital Marketer: “[POLL] Can you answer this?”

Related: 101 Best Inspirational Email Marketing Quotes

Curiosity Sparking Words

If you want to generate your own subject lines for emails, include these curiosity-triggering words.

  1. New (ex: New collections from your favorite brands)
  2. Proven
  3. Easy
  4. Secret
  5. Everyone
  6. Because
  7. Want
  8. Win

FOMO Subject Lines

FOMO stands for Fear of Missing Out, one of the marketers’ most used emotional triggers. Even big brands and companies like Amazon, Aliexpress, etc., use scarcity measures to trigger FOMO within humans and increase sales.

Here are some great sample subject lines for emails that use the fear of missing out…

  1. Dollar Shave Club: “We want to give you money.”
  2. JRINK: “Uh oh, your cart is about to sell out.”
  3. J.Crew Factory: “Click it or miss it, people: Over 500 styles under $25 is ending!”
  4. %FIRSTNAME% – Last day to SAVE ⏰
  5. Charles Tyrwhitt: “Shirts for $39 ENDS MIDNIGHT”
  6. ⚠️ FINAL Chance for free access!
  7. Book of the Month: “May’s best books are just too good to miss.”
  8. Huckberry: “Just a couple left…”
  9. Uber: “Grab a ride pass before they’re gone”
  10. “THIS Disappears at Midnight”
  11. Digital Marketer: “[WEEKEND ONLY] Get this NOW before it’s gone…”
  12. Zalando: “Lucky you! An item in your shopping cart is now on sale”
  13. Poshmark: “Your discounts EXPIRE SOON.”
  14. “Should I stay or should I go?”
  15. Shoes of Prey: “In case you missed these…”
  16. “[URGENT] You’ve got ONE DAY to watch this…”
  17. Warby Parker: “Uh-oh, your prescription is expiring”
  18. Warby Parker: “Oh no, your prescription is expiring”
  19. Airbnb: “Barnstable is in high demand for August”
  20. Guess — “Tonight only: A denim lover’s dream”
  21. Guess: “Tonight only: A denim lover’s dream”
  22. AMC Theatres: “Hurry, Get Your Tickets to SOLO: A STAR WARS STORY Fan Event!”
  23. JustFab: “By Invitation Only: Exclusive Rewards Inside!”
  24. “[WEEKEND ONLY] Get this NOW before it’s gone…”
  25. Groupon: “Starbucks – By Invite Only”
  26. Killington: “Season Pass Savings Disappear Thursday”
  27. Verizon Wireless: “[Name], your home is missing these easy upgrades.”
  28. BaubleBar: “You’re a winner!”
  29. Ibotta: “Don’t let this $5 bonus slip away!”
  30. Crate and Barrel: “2x the rewards, 2 brands, 5 days only.”
  31. JetBlue: “You’re missing out on points.”
  32. Digital Marketer: “[URGENT] You’ve got ONE DAY to watch this…”
  33. Digital Marketer: “Your 7-figure plan goes bye-bye at midnight…”
  34. InstantBoss Club: “NEVER AGAIN SALE”
  35. Jersey Mike’s Subs: “Mary, Earn double points today only”
  36. Digital Marketer: “[LAST CHANCE] 85% off sale ends today!”

FOMO Sparking Words

Utilize these words in your email subject lines to emphasize time sensitivity and boost responses.

  1. Urgent
  2. Limited
  3. Last
  4. Closing down
  5. Gone
  6. Important
  7. Alert
  8. Breaking

Suggested: Form FOMO in your emails with these free countdown timing widgets

Pain Points Subject Lines

Using Pain Associated Points in your email subject headlines can increase open rates and CTR, and sales.

How would you find the pain points of your customers? Well, you can survey your readers using a tool like Aidaform, conduct topic research using tools like WriterZen (review), and examine what people ask on forums.

Here are some real-world examples of using pain points in email subject lines…

  1. Pizza Hut: “Feed your guests without breaking the bank”
  2. IKEA: “Where do all these toys go?”
  3. IKEA: “Get more kitchen space with these easy fixes”
  4. HP: “Stop wasting money on ink”
  5. Sephora: “Your beauty issues, solved”
  6. Uber: “Since we can’t all win the lottery…”
  7. Thrillist: “How to Survive Your Next Overnight Flight”
  8. Guess: “Wanted: Cute and affordable fashions”
  9. Evernote: “Stop wasting time on mindless work”
  10. Duolingo: “Learn a language with only 5 minutes per day”
  11. J.Crew: “Your summer outfit dilemmas SOLVED”
  12. Groupon Experiences: “Fun to Help You Survive the Holidays”
  13. Terrain: “Your all-weather dining solution.”
  14. Qapital: “Don’t think about saving. Save without thinking.”
  15. ByRegina: “Struggling with a business decision? I made you a 1-page
    framework to help.”
  16. Le Tote: “Monday-Friday Style Simplified”
  17. Domino’s: “No address? No problem. Now Domino’s can deliver to over
    150,000 Domino’s Hotspots.”
  18. Adobe Stock: “Beautiful brochures made faster”
  19. Verizon Wireless: “Enjoy NBA games right at your fingertips.”
  20. Vidyard: “Engaging your prospects can be hard. Video makes it easy.”
  21. Grubhub: “Sit back and let someone else do the cooking”
  22. Yelp: “Keep From Melting With These Iced Drinks.”
  23. Grubhub: “Repeat meal syndrome? We understand.”
  24. Digital Marketer: “[CHECKLIST] Get up to 20% better email deliverability”
  25. Digital Marketer: “The 30-Second Sales Pitch”

Pain Points Sparking Words

These words will produce pain points associated with your users.

  1. Stop (ex: Stop spending too much on FB ads… Do this instead)
  2. Without (ex: How to rank #1 on Google without backlinks)
  3. Quick/Easy (ex: Building your 100K email list made easy (Here’s how))
  4. Don’t (ex: Don’t pay mortgages)
  5. No (ex: No purchase necessary)
  6. Try (ex: Try it first)

Re-engagement/Retargeting Subject Lines

Retargeting emails are sent when someone abandons the cart for some reason. Perhaps the user forgot to checkout, lost internet connection, or failed to purchase after the free trial.

You can write effective retargeting subject lines to overcome objections, sweeten the deal and make the offer irresistible.

Here are some re-engaging email subject lines to increase sales in your sales funnel.

  1. Dollar Shave Club: “Hey, did you forget to open this?”
  2. Are you missing out on these features?
  3. The Bouqs Company: “Can You Believe It’s Been a Month?”
  4. Thanks for your interest. We are waiting for your next order.
  5. Chubbies Shorts: “Lemme Teleport You Back to Your Cart. Free Of Charge.”
  6. This is a little embarrassing that you are going away
  7. LinkedIn: “[Name], people are looking at your LinkedIn profile”
  8. Am I really the bad guy?
  9. Groupon: “Still Interested in That Deal?”
  10. ClassPass: “New things are happening!”
  11. Airbnb: “Pick up where you left off”
  12. I am deleting your account.
  13. DraftKings: “[Name], you have an undrafted contest entry!”
  14. Your recently viewed items
  15. Vail Resorts: “Come Back This Winter With an Exclusive Deal, [Name]”
  16. Glassdoor: “It’s Been A While…”
  17. We are not going to give on you.
  18. You have left something? Can we help you?
  19. Marriott Rewards: “We’ve missed you, [Name]! Please come back!”
  20. Pinterest: “Good News: Your Pin’s price dropped!”
  21. Nick Stephenson: “How you can afford Your First 10,000 Readers (closing
  22. Bonobos: “Hey, forget something? Here’s 20% off.”
  23. Offering you my personal email id
  24. Target: “The price dropped for something in your cart”
  25. Syed from Envira: “Mary, your Envira account is on hold!”
  26. Syed from Envira: “I’m deleting your Envira account”
  27. Ugmonk: “Offering you my personal email”
  28. Animoto: “Did you miss out on some of these new features?”
  29. Pinterest: “Good News: Your Pin’s price dropped!”
  30. Unroll.Me: “ Unroll.Me has stopped working”
  31. Vivino: “We are not gonna Give Up on You!”

Related: The Complete Guide to Solo Ads for Beginners

Power phrases to use in re-engagement subject lines

  1. Miss you
  2. Discount or promotional offer (ex: Here’s your limited time 25% OFF lifetime discount)
  3. No obligation
  4. Get it while it’s hot
  5. Cancel at any time
  6. No hidden fees
  7. Risk-free guarantee
  8. Sale ends [Saturday]
  9. Special
  10. Upgrade

Emoji Subject Lines

Using emojis in email subject lines has become a norm for many brands because it allows more space to say something that cannot be said easily through words.

However, like everything else, emojis should be used sparingly. Otherwise, it could be the breaking point of your marketing campaigns and your relationship with subscribers.

Here are some effective email subject lines that use emojis.

  1. JustFly.com: “✈ SEAT SALE: Boston to Las Vegas!”
  2. Digital Marketer: “🔨Let’s fix your offer together”
  3. Digital Marketer: “🔥New Facebook Group features – this is BIG”
  5. Dunkin Donuts: “🍦We’re screaming…”
  6. Product Hunt Daily: “World’s first flying car 🏎👀”
  7. Yummly: “🍓Berry impressive summer recipes”
  8. BuzzFeed News: “Instagram will let you mute your friends’ baby pics 🙌 ”
  9. Instacart: “🍝🍞🌽 Market Basket: Save $10 off your next order”
  10. IMPACT Branding & Design: “IMPACT Live: Last week to save 💰 ”
  11. Hotjar: “Customise your visitor feedback experience 😠😀😍”
  12. Crate and Barrel: “Up to 40% off 🏖+ 30% off 🍹+ 15% off 🛍 + Free 🚚 “
  13. Wish: “90% off store prices… Today’s top 5 discounts on summer sunglasses 😎”
  14. Nordstrom Rack: “🌙Up to 75% OFF ends tonight 🌙”
  15. ClassPass: “Go from 🌱 to 🌳 for just $4”
  16. Gary Vaynerchuk: “New tshirts, a new movie, and episode 100 of #AskGaryVee✴✴★”
  17. StubHub: “🚨 Great deal alert! Zac Brown Band at Fenway Park for a steal.”
  18. Gary Vaynerchuk: “Tell me what you want to get out of this email service⚠”
  19. Digital Marketer: “Sales ⬆, Refunds ⬇, Retention ⬆”
  20. Digital Marketer: “①⓪① ways to boost email open rates”
  21. Digital Marketer: “ ⏰ FINAL NOTICE: “Perfect Offer Mini-Class”
  22. Digital Marketer: “ 🎁 Claim your free heat map!”
  23. Digital Marketer: “🚀 Your perfect product launch for $7”
  24. Digital Marketer: “⚡[FLASH SALE] My 11-step business launch plan (and templates)”
  25. Digital Marketer: “Does your landing page suck?… or is it ‘perfect’? 😊”
  26. Digital Marketer: “⏰ LAST CHANCE: T&C closes tonight”
  27. Digital Marketer: “❄Turn ice cold prospects into buyers 🔥”
  28. Digital Marketer: “🎯Facebook Targeting Expansion: The Test (and the results…)”

Top emojis used in email subject lines

Here is the list of top emojis to use in subject headlines.

  1. 😃: the smiley emoji
  2. ⏰: the clock emoji
  3. 🔥: the fire emoji
  4. 👉: the finger pointing emoji
  5. 🔓: the padlock emoji
  6. 🎉: the party emoji
  7. 👋: the hand-waving emoji
  8. ▶️: the play button/arrow emoji
  9. ✅: the green tick emoji
  10. 🚀: the rocket emoji
  11. 📢: the shouting emoji

Funny Subject Lines

Humour is another emotional factor that can get your emails opened. Being humorous needs a bit of creativity and thought. Here are funny email subject lines to form entertainment and make your subscribers laugh, and get them to open your email messages with an amusing face.

  1. Groupon: “Hey… Were You Gonna Delete This?”
  2. Red Sox Ticketing: “Come to Fenway May 2 – we won’t tell your boss!”
  3. The Muse: “We Like Being Used”
  4. Dollar Shave Club: “Open up and say wowie zowie!”
  5. Eater Boston: “Where to Drink Beer Right Now” (Sent at 6:45am on a
  6. Travelocity: “Need a day at the beach? Just scratch n’ sniff your way to paradise…”
  7. Brooks Brothers: “Up to 40% off trousers & sport coats. It’s a tailor-made sale.”
  8. Thrillist: “Try To Avoid These 27 People On New Year’s Eve”
  9. Free People: “‘Can I PLEASE borrow?!’ – everyone you know”
  10. Baby Bump: “Yes, I’m Pregnant. You Can Stop Staring At My Belly Now.”
  11. Gozengo: “NEW! Vacation on Mars”
  12. The Bouqs Company: “Pow-pop-boom-crackfsss” (Note: This was for a 4th of July sale.)
  13. The Hustle: “Look what you did, you little jerk…” (this one is a hybrid of curiosity and humour)
  14. TicTail: “Boom shakalak! Let’s get started.”
  15. OpenTable: “Licking your phone never tasted so good”
  16. Funny or DIe: “Revised policy regarding jean shorts at work”
  17. UncommonGoods: “As You Wish” (This is a reference to the movie The Princess Bride.)
  18. Grubhub: “Breaking chews! We found new restaurants near you!”
  19. Warby Parker: “Pairs nicely with spreadsheets”
  20. NextDraft: “OMGodfather”
  21. Dollar Shave Club: “What to Do When You’re the Sweaty, Smelly Guy at the Gym”
  22. Groupon: “Deals That Make Us Proud (Unlike Our Nephew, Steve)”
  23. Nordstrom Rack: “Ray-Ban up to 50% off. Get in a new frame of mind.”
  24. Crate and Barrel: “New planters? Oh, kale yeah.”
  25. OpenTable: “Licking your phone never tasted so good”
  26. Move Loot: “Seat Your Heart Out”
  27. Overstock: “Seriously. We’d like to thank you.”
  28. Grubhub: “Last Day To See What This Mystery Email Is All About”
  29. Refinery29: “10 bizarre money habits making Millennials richer”
  30. Fabletics: “Your Butt Will Look Great in These Workout Pants”
  31. Edgevale: “Get In Our Pants”
  32. UrbanDaddy: “You’ve Changed”
  33. Influitive: “So I’ll pick you up at 7?”
  34. BloomThat: “Better than a pumpkin spice latte!”
  35. Gap: “Mondays are suddenly AWESOME”
  36. The Bold Italic: “Just Pho You: Where to Eat SF’s Best PhoPop”
  37. Physique: “Get Ready. Keep the Pie Off Your Thighs Returns.”
  38. BuzzFeed: “Yes, We’re Still Talking About Kim Kardashian’s Butt”
  39. Groupon: “There are no deals in this email”
  40. Sublime Stitching: “Bummed you missed out? Console yourself…”
  41. NightLife at the California Academy of Sciences: “Show Us Yours and We’ll Show You Ours”
  42. Benefit Cosmetics: “Do you like to watch?”

Social Proof Subject Lines

Social Proof is not just about using numbers but also using names that resonate with the general population or the target audience. For example, Neil Patel is someone that most people in the marketing industry know of. If Neil Patel says something, it becomes a social proof message.

Here are some clever email subject lines that imply social proof.

  1. Patagonia: “Top reviewed styles from customers like you”
  2. HelloFresh: “Pssst… your friends are cooking up a storm!”
  3. GolfNow: “You deserve some golf this week (top picks inside)”
  4. Yummly: “Most Popular Recipes this Week”
  5. Airbnb: “Make it a good night with John Legend and Airbnb”
  6. Yummly: “Simple recipes from popular chefs”
  7. Zillow: “5 homes that are trending right now”
  8. Lenny: “Rachel McAdams and Rachel Weisz on the Female Gaze”
  9. Inc: “18 Habits Highly Successful People Have (And the Rest of Us Probably Don’t)”
  10. Adobe: “Adobe named a Leader in customer analytics”
  11. Instant Boss Club: “See what our clients are saying…”
  12. Sephora: “The people have spoken: these are their faves”
  13. Target: “Moms are loving these fave maternity looks.”
  14. Wish: “Whoa… These are the most wanted handbags this year.”
  15. Digital Marketer: “This, friends, is how you sell with email…”
  16. Digital Marketer: “[Case Study] $25,865/mo in recurring revenue”
  17. Digital Marketer: “Case Study: 7-figure eCommerce Funnel”
  18. Digital Marketer: “This guy makes 6 figures per month?”
  19. Digital Marketer: “28,507 leads in 45 days”
  20. Digital Marketer: “Tim Ferriss says “Hi””

Self-Love Subject Lines

You can trigger the self-love of subscribers to get them to open your emails and take necessary actions. Here are some proven self-love email subject lines.

  1. Pop Physique: “Get Ready. Keep the Pie Off Your Thighs Returns.”
  2. Guess: “Don’t wear last year’s styles.”
  3. Rapha: “Gift inspiration for the discerning cyclist”
  4. La Mer: “Age-defying beauty tricks”
  5. Jeremy Gitomer: “How Have You Progressed Since the Third Grade?”
  6. Rapha: “As worn in the World Tour”
  7. Fabletics: “Your Butt Will Look Great in These Workout Pants”
  8. Sephora: “Products the celebs are wearing

Offer Subject Lines

Sometimes direct email headlines can result in higher conversions. Here are some Offer subject lines for email promotions.

  1. Rip Curl: “Two for two”
  2. Rapha: “Complimentary gift wrap on all purchases”
  3. Guess: “25% off your favorites”
  4. HP: “New must-haves for your office”
  5. Seafolly: “A new product you won’t pass on”
  6. Topshop: “Meet your new jeans”
  7. La Mer: “A little luxury at a great price”
  8. Topshop: “Get a head start on summer”
  9. The Black Tux: “Get priority access.”
  10. Digital Marketer: “Google Display Network (Your one page cheat sheet)”
  11. HP: “Flash. Sale. Alert.”
  12. Digital Marketer: “[Flash Sale] 85% off our Podcast Launch Plan”
  13. Digital Marketer: “Your Content Campaign Planner (Google doc)”
  14. Digital Marketer: “[EMAIL TEMPLATE] Fix your company’s biggest marketing issue”
  15. Digital Marketer: “[CHECKLIST] Get up to 20% better email deliverability”
  16. Digital Marketer: “Swipe these 5 killer traffic campaigns”
  17. Digital Marketer: “Paid traffic not converting? Download this… ”
  18. Digital Marketer: “Digital Marketing Mastery is open!”

Procrastinator’s Subject Lines

Sloth or Procrastination or the tendency to avoid the work can be used to work to your advantage. Even people who aren’t inclined to be lazy could find helpful resources to be helpful.

Here are some email subject lines that address procrastination inside the human mind.

  1. Digital Marketer: “[Free PDF Download] Claim our Social Media Swipe File”
  2. Digital Marketer: “Steal these email templates…”
  3. OptinMonster: “63-Point Checklist for Creating the Ultimate Optin Form”
  4. Digital Marketer: “A Native Ad in 60 Minutes or Less”
  5. Digital Marketer: “212 blog post ideas”
  6. Digital Marketer: “[EMAIL TEMPLATE] Fix your company’s biggest marketing issue”
  7. Ramit Sethi: “How to email a busy person (including a word-for-word script)”
  8. Digital Marketer: “Brand NEW (and free) Training: 3 Steps To a Perfect Offer ”
  9. Digital Marketer: “[85% Off] 3 Proven Facebook Campaigns to Run Today…”
  10. OptinMonster: “Grow your email list 10X faster with these 30 content upgrade ideas”

Personalized Subject Line

Personalization is a great way to improve email opens and also increase relationships with your subscribers. Personalizing the name field is only one way of doing it. But what if you do not collect more than email addresses?

In those cases, use personal email subject lines like the ones below to increase engagements.

  1. John Lee Dumas: “Are you coming?”
  2. UrbanDaddy: “You’ve Changed”
  3. Bonnie Fahy: “Mary, do you remember me?”
  4. Influitive: “So I’ll pick you up at 7?”
  5. Kimra Luna: “I didn’t see your name in the comments!?”
  6. OptinMonster: “300% increase in revenue with a single optin + a neat growth trick from my mastermind!”
  7. Guess: “Mary, check out these hand-picked looks”
  8. Mary Fernandez: “you free this Thurs at 12PM PST? [guest blogging class]”
  9. James Malinchak: “Crazy Invitation, I am Going to Buy You Lunch…”
  10. Brooklinen: “Vanilla or Chocolate?”
  11. Sam from The Hustle: “I love you”
  12. Revolution Tea: “Thanks for helping us”
  13. Ryan Levesque: “Seriously, Who DOES This?”
  14. Rent the Runway: “Happy Birthday Mary – Surprise Inside!”
  15. Jon Morrow: “Quick favor?”
  16. Mary Fernandez: “? your detailed results…”
  17. Harry’s: “Two razors for your friends (on us)”
  18. Digital Marketer: “Did you get your book yet?”
  19. Digital Marketer: “G + L + F = 2X Your Sales”
  20. Digital Marketer: “You’re Invited”
  21. Digital Marketer: “Is this you?”
  22. Digital Marketer: “What happens when you’re approved?”

To-The-Point Subject Lines

Being direct can perform astonishingly well in many cases. Also, it makes you dead serious about a topic. Here are some high open email subject lines with ‘to-the-point’ intent.

  1. Barack Obama: “Hey”
  2. AYR: “Best coat ever”
  3. Al Franken: “Yes, this is a fundraising email”
  4. “Thanks for Joining – Here’s What’s on Sale”
  5. “Top 10 under $10”
  6. “212 Blog Post Ideas”

Spring Subject Lines


Spring is a time for new starts, about planning for the year, and especially getting outside the home after the long winter hibernation. Therefore, if you can tap into the common spring themes, you can probably find a way to wake up your sales as well.

General Spring Subject Lines

These general spring email subject lines are perfect for eCommerce site owners to promote featured items and exclusive Spring offers.

  1. Spring Featured Item!
  2. Woo-hoo! It’s almost Spring, {Name}!
  3. Get Ready for Warmer Weather
  4. Poo Pourri: This year, Let Poo~Pourri be your spring cleaning ally
  5. Spring Has Arrived!
  6. Spring success! What’s next? ????
  7. Trend alert! These Spring styles are a must
  8. Macy’s: 👀 Spring peek! Extra 20% off season-perfect picks.
  9. Spring Break shipping
  10. Feature Roast for Spring- Uganda
  11. Forever 21: Voted Spring’s Best Dressed 🏆
  12. New Spring Releases
  13. Spring Cleaning

Easter Subject Lines

2024 date: March 31 (Western); May 5 (Eastern)

In 2020, four out of five US adults planned to celebrate Easter — That is a lot of money to be made! Use these Easter email subject lines to boost your online sales.

  1. HAPPY EASTER with 40% off entire site!
  3. An Easter Surprise For You
  4. A Belated Easter Gift!
  6. Easter Bundle
  7. NEW FRIDAY FREEBIE + New release St. Patrick, scripture, Easter, Mermaid/Beach themes
  8. Who Wants a Free Box Set & Easter Freebies?
  9. 🐤🌷 Free Easter Goodies on [Brand Name]
  10. Happy Easter! And some exciting news…
  11. ✨ Wishing you the happiest Easter of all ✨

Mother’s Day Subject Lines

Day: 12 May

  1. Mother’s Day GIVEAWAY Winners!
  2. Psst… It’s Mother’s Day in less than a month!
  3. Free with Mother’s Day Special-3 SodaStream Syrups!
  4. Anyone thinking about Mother’s Day yet, or is it just me?
  5. 25% Off Plus FREE Lip Gloss Mother’s Day Special 🙂
  6. IMPORTANT: We’ve just extended the Mother’s Day Sale by 24 hours!
  7. 💐Mother’s Day Weekend! 💐 @ [Brand Name]
  8. What Moms Really Want This Year For Mother’s Day
  9. Reminder: Mothers Love LILY and LAURA 🌸 💕
  10. Shower Mummy with ❤ this Mother’s Day

Summer Email Subject Lines


The warm summer days are now at our doorstep, and people are eager to get out and be more active. This is truly a great, happy time for most of your customers and subscribers, and it’s important that you use that mood to help you strengthen your relationships and boost your yearly sales.

This is a particularly great period for any company that sells clothing, outdoor gear, sports, and activities, as well as anything related to outdoor events, festivals, home and garden products, etc. But really, no matter what product it is you’re selling, you can find a summer angle.

General Summer Subject Lines

  1. Summer Sleepwear Sale
  2. Ulta Beauty: Oh, hey summer 😎
  4. You this summer: 🙆‍♂‍🕺🏄‍♂‍⛹‍😎”
  5. Tailgate: The summer sale keeps shining.
  6. Summer Gets Better!
  7. Yelp: Rise and Shine, It’s Beach Time
  8. the summer has finally arrived
  9. Summer is almost over, and the heat is on
  10. Guitar Center: Fun in the Sun Savings End Today

Father’s Day Subject Lines

Day: June 16

While Mother’s Day (which happens in Spring in most countries around the world) celebrates themes of appreciation, love, flowers, and others, Father’s Day tends to be more summer-focused.

  1. Groupon: What your dad really wants this year
  2. 10 Things Your Dad Really Wants this Father’s Day
  3. Patagonia: Thank you, dad!
  4. Kitson Couture: Father’s Day Gift Ideas
  5. HARRY’s: Never a dull moment with dad
  6. Get Father’s Day sorted
  7. Thank you Dad
  8. DTLR: Don’t Worry, We Know What Dad Wants
  9. Penguin Random House: What’s better than a dad joke? A dad book!
  10. This Father’s Day, he deserves something special!
  11. Boden: How we’re spending Father’s Day.
  12. Sonos: It’s almost his day. Get ready.
  13. Fathers Day Sale, Tons of Movies Restocked
  14. HARRY’s: 1 day left for dad’s special gift

Independence Day Subject Lines

Day: July 4

Perhaps because it falls right near the middle of summer, Independence Day is a great patriotic celebration. Compared to other countries, where it can be a more somber affair, the US Independence Day is a time for fun, sun, barbecues, and cocktails. People plan to spend a good amount of time (and money) on having fun.

  1. Celebrate Your Independence
  2. Independence Day Special
  3. USA! USA! USA!
  4. Our favorite 4th of July essential is…
  5. LAST DAY Independence Day Sale | up to 70% Off
  6. 3 Tips for Creating Your Own Independence Day
  7. A Secret Independence Day
  9. Don’t Forget! Up To 65% off During Our Fourth of July Sale
  10. Celebrate freedom with free shipping
  11. On America’s birthday, YOU get a gift — 40% off!

End-of-summer Subject Lines

  2. Are you ready for autumn? No!!!
  3. End Of Summer Sale
  4. [Brand Name] End of Summer SALE!!! 70% Off & MORE 4 ADDED!!!
  5. It can’t last forever: [brand]’s summer sale ends on Sunday
  6. End of summer BLOW OUT! Giveaway winners 5 announced!
  7. New lines added to our end of summer blowout!

Back-to-school Subject Lines

This is a great time to make sure students (or their parents) are prepared
for this occasion. You can highlight your more serious, high-ticket products,
such as laptops, phones, furniture, and even more expensive clothing. As always,
entertaining subject lines work well, especially when they’re related to students,
high school, or college.

  1. BACK TO SCHOOL! Come join the FUN! 🎒
  2. Your back to school checklist
  3. OH DEER POP UP SUPER SALE! Back to school Shopping!
  4. [name]: are you ready to go back to school?
  5. School Time = Play Time
  6. $5 Back to School Deal ✏
  7. Our College Survival Guide
  8. Pack Your School Bag with These Savings 💰🎒
  9. Back to School never looked so good! Specials all week!
  10. Your College Checklist
  11. 🍁= Back to School 🚌🍎
  12. Get Your School Supplies Shipped for Free
  13. 30% OFF BACK TO SCHOOL SALE 🏃‍♂️

Related: Analyze the ROI of your email campaigns with these best link tracking software

Fall Email Subject Lines


Summer was a nice break, but now, in the fall, it’s important for people to get back to business, students to get back to school, and to focus on longer-term goals and strategies. This could be updating their electronics and gadgets, enrolling in courses, or buying higher-ticket items.

General Fall (Autumn) Subject Lines for Emails

Here are several fall email subject lines to kickstart campaigns…

  1. [Brand Name] colour for Fall
  2. All Treats, No Tricks = 50% Off
  3. Fall Savings Event starts today.
  4. So Long Summer ?
  5. [Brand Name]’s back for fall
  6. ⚠️ This is NOT a trick!
  7. We like a little mystery 😉
  9. End of Summer Sale: Last Call
  10. 🍁 The [Brand Name] Start of Fall Sale 🍂
  11. Psst… First Look at Fall
  12. New Post – How To Wear Long Coat This Fall

Autumn Subject Lines

  1. Swedish simplicity for autumn
  2. We Thank You, Veterans 🎖️
  3. {{Customer name}}, Autumn Skincare Tips
  4. Make that extra hour count…
  5. 🌲 Gear Up for Autumn!
  6. Fall into Autumn: See What We Got for Your Pets
  7. Autumn/Winter is on the way – See what’s new

Labor Day Subject Lines

The mood that is important to focus on is the fact that it’s a day off. It
provides people the opportunity to visit union parades, but that isn’t the
most common activity. Usually, on this day, people take the day to represent
the official final day of summer.

  1. Labor Day Weekend Blowout
  2. Shop more – Work less
  3. Labor Day Sales Ends Midnight 🌛
  4. Only 2 Days Left! Huge Labor Day 50% OFF SALE!
  5. You’ll ❤️ Our Labor Day Deals
  6. Labor Day Sale and product arrivals.
  7. Labor Day Deal
  8. Fall in L❤️VE with our Labor Day Bonus Especially for YOU!
  9. Be an Early Bird and Take an Extra 10% off!
  10. 🎉 Celebrate hard work with big savings with the [Brand Name] Labor Day Sale! 🎊

Halloween Subject Lines

Halloween is one of the most fun times of the year for all businesses (and
people in general). It is the time when adults can tap into their childhood, and
children can eat almost infinite amounts of candy.

Here are some of the comical Halloween email subject lines to use in the Halloween season.

  1. Have a Fang-tastic Halloween
  2. What? Halloween already? 🎃
  3. Halloween Treats: Disappearing in 6 Hrs 🕧
  4. This is not a trick…
  5. 🎃 Frightful 👻 delightful 🏚️ decor 💀 for Halloween
  6. Happy Halloween from [Brand Name].
  7. Big Deals: No Tricks, All Treats!
  8. You can still be a unicorn!
  9. In the spirit of Halloween.
  10. 👻 ✨Happy Halloween from [Brand Name]! ✨
  11. There’s no debating this SPOOKY-Good Deal
  12. {{Customer’s name}}, 🎃 UP TO 80% OFF HALLOWEEN SALE 🎉
  13. 👻 BOO!
  14. Harley Stereo Halloween Sale
  15. 🎃 Scary Savings! Get Ready for… HALLOWEEN
  16. Halloween makeup inspo: Mystic Mermaid 🧜‍♀️
  17. Just for you! 🎃 Halloween Sale! 30% OFF storewide👻
  19. ☠️ Beware: Halloween Sale Ends Today ☠️
  20. Is Fortnum’s haunted? 👻

Veterans Day Subject Lines

With Veterans Day, much or most of the focus is squarely on the way military, as it is a day to remember all veterans who served in the war and not just those who have passed away (Memorial Day).

  1. Celebrating Veterans with DOUBLE POINTS!
  2. $10 OFF Veterans DAY
  3. Free Shipping 🔵 Veteran’s Day Sale
  4. Veteran’s Day blowout
  5. Veterans day sale! 15% off all orders

Thanksgiving Subject Lines

Thanksgiving is a wonderful time for enjoying time with your family. While it’s a big, important holiday in North America, a lot of the best-selling products and services have to do with the Thanksgiving dinner.

Another reason is that most businesses tend to direct their focus to the Black Friday/Cyber Monday shopping weekend.

  1. Thanksgiving Sale!
  2. Best. Thanksgiving. Ever. It all starts here.
  3. Thanks for being you.
  4. Thanksgiving Weekend Sale at [Brand Name]!
  5. It’s a time to give thanks
  6. Thanksgiving Week Sale!
  7. 🎃 Pumpkin Spice. Thanksgiving and Freebies ☕
  8. Express gratitude with our gorgeous gifts
  9. What we’re thankful for
  10. Pre-Thanksgiving Cleanse SAVINGS!

Black Friday Subject Lines

This is by far the biggest eCommerce shopping holiday of the year. From Thanksgiving until Cyber Monday, shoppers spent an amazing $270 billion globally and $60 billion in the U.S.

On Black Friday, Adobe found spending on smartphones in the U.S. jumped 25.3 percent year-over-year to reach $3.6 billion, representing 40 percent of total online spending. So, ensuring your email subject titles are mobile-friendly is critical in 2024 and beyond.

Most of that came from Black Friday, which is when all online shops try to offer their biggest sales of the year. This is especially an important point where you need to use the most attractive and high-performing subject lines to really grab your customers’ attention.

Pre-Black Friday

Use these subject lines before Black Friday starts.

  1. Pre-Black Friday Sale!
  3. Sale Sneak Peek 👀
  4. Just 48 hours left until your favorite ? Friday ?
  5. Here’s Early Access to 50% Off Sitewide
  6. Be Ready, The Black Friday Sale Is Coming…
  7. Get an exclusive sneak peek at our Black Friday sales
  8. 3 Words: 1️⃣ Black. 2️⃣ Friday. 3️⃣ Deals. More coupons enclosed!
  9. Time is running out // Black Friday Early Access
  10. Don’t break the bank this Black Friday
  11. Can’t wait until Black Friday? Save now.
  12. BFCM Is Coming Early For You!
  13. Early Bird BFCM Discounts

Black Friday

Use these on the Black Friday. Make sure you are reaching your subscribers multiple times per day.

  1. Get. In. Here. Now. The Black Friday Sale Has Arrived!
  2. Blink & You’ll Miss It
  3. Psst … 25 Black Friday Sales You Must See to Believe ?
  4. This Is A Once-In-A-Year Sale-Don’t Miss It!
  5. [Brand Name] – Black Friday Coupon Code & New Products!
  6. Finally! It’s Black Friday – GO GO GO!
  7. Unbelievable bargains this Black Friday!
  8. Black Friday Sale Starts Now
  9. 👇Better Than Their Deals☝️ Up To 40% Off
  10. INSIDE: Our Black Friday Offer
  11. Small Business. Big Bargains. This Saturday Only.
  12. 50% off before Black Friday!!!
  13. Is it too late to save for Cyber Monday? ⏳ Definitely not!
  14. [Brand Name] Black Friday Specials
  15. You deserve something special ❤️
  16. 💥 EXTENDED: Black Friday deals (but not for long!)
  17. You’re not gonna believe today’s deals!
  18. The Clock’s Ticking ⏰
  19. ACT NOW: Only 2 Hours Remaining On The Biggest Sale Ever!
  20. Clock’s Ticking On Our Sale ⏰
  21. ❗BOOM! Black Friday Specials are here…
  22. 😱Black Friday is nearly over 😱
  23. What Are You Doing? It’s Almost Saturday!

Cyber Monday Subject Lines

Cyber Monday was meant to be the eCommerce version of Black Friday,
which was normally focused on brick-and-mortar shops.

However, that seems to have blended to the point where the entire BFCM
weekend is a mix-bag of brick-and-mortar and eCommerce holiday sales.

Sales continue to extend to the Tuesday after Cyber Monday, known as Giving Tuesday, which emphasizes giving to charity after the BFCM sales rush. However, it’s pretty much an extended Cyber Monday, a trend you can (and should) take advantage of.

  1. Cyber Monday is almost here!
  2. Inside: Your Exclusive Cyber Monday Offer!
  3. LAST CHANCE for Cyber Monday! Make the most out of it!
  4. Cyber Monday Sales Start in 3 … 2 … 1
  5. Shop Our Cyber Monday Sale!
  6. Cyber Monday Starts Now 🎁
  7. These Cyber Week bargains might not last until Friday
  8. Did You Get All Your Gifts?
  9. Celebrate! It’s Cyber Monday! 🎉
  10. New Skis – Discount Skis – Cyber Monday Deals
  11. Finally! It’s Cyber Monday – GO GO GO!
  12. Last Call! Cyber Monday savings end today!
  13. This Sale Will Break The Internet
  14. EXTENDED! 50%. Off. Everything.
  15. Black Friday through Cyber Monday Sale!
  16. Last Call! Cyber Monday ends in 5 hours
  17. Our Once-In-A-Year Sale Is Almost Over!
  18. Hurry! These Deals End Midnight Tonight!

Winter email subject lines


Winter is a time that contains the end-of-year (Christmas) holiday shopping season. However, the highest shopping period has just passed, as the Black Friday/Cyber Monday weekend should surely have brought you your best sales of the year.

That being said, there are still a good amount of holidays and events you can use for your email campaigns, including:

  1. Christmas
  2. Boxing Day
  3. New Year’s Eve
  4. New Years
  5. Chinese New Year
  6. Valentine’s Day

In this section, you will find the best winter email subject lines to use on your email marketing campaigns.

General Winter Subject Lines

Winter is both a great and not-so-great season. By now, you’ve got a good flow going, like your Black Friday/Cyber Monday weekend sales period has gone off (hopefully) without a hitch.

  1. Winter Sale!
  2. Don’t get left out in the cold
  3. 🎁 Save up to 50% – Storewide Winter Sale
  4. 3 Days of Brr-illiant Deals
  5. Who says you can’t be stylish and warm?
  6. 😍 Travel by Train! Save 50% during our Winter Sale!
  7. Winter Blues?
  8. Brrr! It’s Cold Out There!
  9. Free Shipping! Don’t brave the cold ❄️
  10. Hot prices, just for you!
  11. Stay stylish, and stay warm!
  12. The New WINTER Collection is Live!

Christmas Subject Lines

Christmas is an interesting period for marketers. On the one hand, it quite literally is an important religious holiday (perhaps the biggest religious day for Christians around the world). On the other hand, it is also a popular shopping period, and there are many people who celebrate Christmas (spending time with family or gift-giving) who would not identify as Christian or even religious.

Therefore, the question often comes for marketers about how to communicate a happy mood without necessarily isolating groups of people. Perhaps that’s why the discussion (or often argument) arises over which word to use for this period: ‘Christmas,’ ‘Xmas,’ or ‘Happy holidays.’ A quick look at Google Trends shows that there’s no real competition:

The top-performing Christmas email subject lines

  1. Treat yourself to fine home Hi-Fi Audio with our pre-Christmas Specials
  3. LilyPad Christmas Wish List
  4. ❄ A Quick Timeout To Say…
  5. Get ready for Christmas 🎄
  6. Merry Christmas to our audiophile community…
  7. Guess Who’s Coming to Town? 🎅
  8. Merry Christmas and Happy Holidays from [Brand Name]
  9. Just Add Magic
  10. You ordered, the North Pole delivered.

The top-performing Xmas email subject lines

  1. Shipping for Xmas Delivery
  2. New RDQ motors and last minute Xmas gift ideas
  4. 2for1 🎁 HAWKERS XMAS 🎁
  5. 15% OFF!! Code GIFT15 ! Ends in 24 hours! Last chance for Xmas delivery!

The top-performing Happy Holidays subject lines

  1. Merry Christmas and Happy Holidays from [Brand Name]
  2. Happy Holidays
  3. 🚨 This is an Emergency
  4. From us to you, xoxo FP
  5. Last chance for a last-minute gift, delivered instantly
  6. Happy Holidays and a Gift for You
  7. Happy Holidays! – [Brand Name]
  8. You’ve Waited All Season For This…
  9. happy holidays! ❤ enjoy an extra 40% off sale on us
  10. Happy Holidays From [Brand Name]!

New Year Subject Lines

New Year (or New Year’s Eve) is a great time for many different types of products…

  1. New Years Promo 25% Off Everything!
  2. Thank You
  3. ✨ Start the year refreshed with $200 off ✨
  4. New Year, New Gear ⚙️
  5. Happy New Year!
  6. New year, NEW FPV goodies!
  7. Happy New Year Sale! Save 15%!
  8. New Years Sale
  9. Happy New Year ✨
  10. 20242024

Valentine’s Day Subject Lines

Valentine’s Day may present the first big sales season of the year. While New Year’s is focused on getting rid of your old inventory (and people looking for great deals), Valentine’s Day is the time to start highlighting your new stuff.

Here are several of the best email subject lines to use in the Valentine’s Day season to boost your sales…

  1. Hanky Panky for Valentines
  2. Remember the first time?
  3. To: You. From: Us. 💘
  4. Something special for your Valentine…
  5. Valentine’s & Mardi Gras Leggings!
  6. Will you be our Galentine?
  7. A Tale as old as Time 💘
  8. New Valentine freebie posted + $1 files!
  9. L-💖-V-E;
  10. Love will tear us apart [brand name] will bring us together.
  11. Free shipping today! – Happy Valentine Day! ❤
  12. Join us for a sexy special event
  13. Say it like you mean it.💗
  14. Order Today for Delivery Next Week of Valentine’s Day Leggings!
  15. send yourself a NEW scent. 😍
  16. We ❤️ you;
  17. Need the perfect gift? 💌
  18. There’s still time, Valentine!
  19. Valentine’s Day Celebration ends in 6-hrs 🕕
  20. This will end in 4 hours. But our love won’t!

Chinese New Year Subject Lines

The Chinese New Year (or the Year of the Ox) may be a winter or spring holiday, depending on when it actually starts. Usually, however, it falls somewhere in February, so it’s a good bet that you’ll hear about it around the time Valentine’s Day rolls around.

Here are some of the best Lunar New Year email subject lines…

  1. Happy Chinese New Year [YEAR]!
  2. A Big Surprise Awaits You … Happy Chinese New Year
  3. 🧨How to Catch a Dragon for Lunar New Year?🐉 The answer is here…
  4. Get lucky with the NEW Lunar New Year: 2021 Edit ✨
  5. Chinese New Year Sale – Year of the Rooster 🐓🐓🐓
  6. Chinese New Year Holiday
  7. Wishing You Health, Happiness & Prosperity
  8. Get your order in before Lunar New Year.
  9. The Luxury Lunar New Year Gift Guide 🐂 ✨
  10. Final Hours: The Lunar New Year Bonus

Top Email subject lines from a few influencers in the marketing industry.

In this section, you will find several email subjects from influencers in the marketing industry. Examine the length, what it includes, and how the email subject lines are structured.

Neil Patel

Neil Patel is a renowned marketing guru, co-founder of CrazzyEgg and HelloBar, and the owner of the NeilPatel.com website that talks about online marketing. He uses email marketing to generate sales for his business and promote new blog posts. Part of his business model is consultation, and email marketing as a channel helps him.

His email messages, in general, are short and to the point. He also uses the P.S. in messages, and there is a CTA link on the P.S. message.


Here are some of the best of Neil Patel’s email subject lines to inspire.

  1. “Be a Better Copywriter: 7 Lessons From 4 Legendary Books”
  2. “How I Got Over 942,000 YouTube Subscribers (And You Can Too)”
  3. “Here’s a Customized List of Keywords You Can Rank For Today”
  4. “If You Have Zero Website Visitors, Do This First”
  5. “What I Learned by Spending $100,000 on TV Ads”
  6. “3 SEO Trends in Automation (Trend #3 Is Coming Sooner Than You Think)”
  7. “Ad Secrets From Big Brands”
  8. “Don’t Get Fooled: 17 Questions to Ask Before Hiring an SEO Company”
  9. “How to Score a Perfect 100% on Google PageSpeed Insights”
  10. “How to Find Lucrative Keywords That Are Easy to Rank For”
  11. “A Step by Step Guide to Modern Broken Link Building”
  12. “9 Vital (And Free) WordPress Plugins Every Website Needs”
  13. “How to Cut Your Bounce Rate in Half with Interactive Content”
  14. “Free Email Marketing Training Course”
  15. “Stop Guessing: Here’s a Social Media Strategy That Works”
  16. “How to Create The Perfect Social Media Post”
  17. “What Are The Best Times to Post on Social Media”
  18. “100 Lessons Learned from 10 Years of Blogging”
  19. 6 Clever Ways to (Ethically) Boost Ecommerce Store Sales
  20. “How to Structure a Perfect SEO Optimized Page”
  21. “How to Influence Purchasing Decisions”
  22. “Announcement: Please do this for the upcoming Google update”
  23. “Publishing Your Next Blog Post”
  24. “What SEO Used to Be Versus What SEO Is Now”
  25. “10 Title Tag Tweaks That’ll Boost Your SEO Traffic”
  26. “How to Write a Great Value Proposition”
  27. “How to Get 247% More People to Read Your Content”
  28. “How to generate 355 backlinks with $29 (without breaking Google’s guidelines)”
  29. “How to Keep Your Readers on Your Blog Longer”
  30. “Here’s what you should blog about”
  31. “Here’s What You Need to Outrank Your Competition”

Here are some common features of Neil Patel’s email subject lines.

  • Lengthier headlines
  • Use numbers and include curiosity
  • Less likely to include emojis
  • Many titles are case studies
  • Uses email subject line templates and swipe files to generate similar-looking subjects for email campaigns


CopyBlogger.com is a popular blog on content copywriting founded by Brian Clark. Email marketing is one area CopyBlogger talks about a lot.


Here are some of the top email subject lines by CopyBlogger…

  1. “REMINDER: Last day to upgrade for $100 off”
  2. “LAST DAY: Join The Showrunner Course Before It Closes (and Becomes
  3. “LAST DAY: Get a Free Migration to Better Hosting at a Lower Price”
  4. “I have a special offer for you”
  5. “The Content Graveyard (and Why So Many Articles Fail)”
  6. “More Sales in Less Time (without Sleaze): How to Automate a Successful Sales Funnel”
  7. “The Most Powerful Way to Persuade”
  8. “Time is Running Out to Join The Showrunner Podcasting Course”
  9. “Get Our Proven, Step-by-Step Podcasting Course (While Registration is Open)”
  10. “That Exhilarating (and Terrifying) Feeling of Learning a New Skill”
  11. “How to Ruthlessly Cut Worthless Words from Your Sales Copy”
  12. “Webinar for you: Why People Fail When Creating Products”
  13. “Are You Cheap or Are You Exceptional? How to Price Your Services”
  14. “TWO HOURS LEFT: It’s Your Last Chance to Get Our Big Black Friday Discount”
  15. “3 Unexpected Ways Writers Deliver Value (So They Can Charge More)”
  16. “Migrate to Synthesis Free of Charge (Normally $99) This Week Only”
  17. “Check out the 2015 Small Business Content Marketing Report”
  18. “Why You Hate Writing”
  19. “LAST CHANCE (90 min left): Then Monthly Billing for Rainmaker is Gone”
  20. “4 Practical Ways to Benefit from Impostor Syndrome”
  21. “Reminder: Lock in Monthly Billing for Rainmaker Today (Before It’s Gone)”
  22. “Free Webinar: Build an Email List That Builds Your Business”
  23. “4 Places Writers Leave Money on the Table”
  24. “Get a Massive Discount on the Studio”
  25. “Press All-Theme Pack Before the Price Goes Way Up”
  26. “Brian Clark was wrong”
  27. “ONLY TWO HOURS LEFT … Last Chance to Upgrade for $100 Off”
  28. “SEO Defined in 60 Seconds [Animated Video]”
  29. “Upgrade to Authority and save $100 (this week only …)
  30. “Ask Yourself These 3 Simple Questions to Craft Better Headlines”
  31. “Last Day to Access Authority for Less”
  32. “Does Your Copy Pass the ‘Forehead Slap’ Test?”

What you could see in common about CopyBlogger’s email subject lines…

  • Titles are lengthier
  • Utilize FOMO (fear of missing out) in many sales emails
  • Use prices in headlines

Social Triggers

Darek Halpern is the founder and owner of SocialTriggers.com, and he is known for his email marketing expertise particularly. His emails are mostly storytelling ones, and this makes emails not just get more clicks but also fans all around the world.

Here are some catchy email subject lines from Social Triggers…

  1. “The Proof: 18 people. 18 problems. 18 success stories stories.”
  2. “How I Got 26,778 Subscribers In 13 Months”
  3. Great Copywriting Requires This One Skill….
  4. “How I Got 4,387 Subscribers In 47 Days”
  5. “Can you explain THIS to me?”
  6. “Am I really the “bad guy?””
  7. “Why I spent $25,000+ on a web design”
  8. “It will only take 15 minutes” <- A big lie we tell ourselves
  9. “97.3% of people said YES”
  10. “So, I have big news – I QUIT”
  11. “GREAT news (here’s why)”
  12. “Get to Yes: How to Make People Buy”
  13. “I was in the hospital…”
  14. [NAME] – does entrepreneurship feel like this?
  15. “You’ll think I’m crazy…”
  16. “Still need more subscribers?”
  17. “Is this for real?” <- Yes, [NAME]
  18. Our deal is LIVE – you’ll love it
  19. “How Saying No Will Change Your Life (Plus I’m Hiring 5 People)”
  20. “How to Deal With Bad Customers”
  21. “Fake News – “How do I start a business with no budget?””
  22. “The Secrets of “Profitable Online Courses”10,000 in 30 days?”
  23. “Download Now: How to Write Faster In 5 Simple Steps”
  24. “Do it once. Use it forever.”
  25. “How I Made $46,398 in 10 Days”
  26. “You’ll think I’m crazy…Struggling to make more sales? Follow these 2 simple
  27. “Why are you doing this?”
  28. “If you sell online courses, open this (if you don’t, burn it with fire)”
  29. “Guarantees boost sales. Here are 39 you can copy and paste”
  30. “Writing used to be hard. Then I tried this…”
  31. “Confession time”

What can you see in common in Social Triggers’ email subject titles?

  • It uses personalization, particularly the name.
  • Uses conversational phrases thoroughly, even in subject lines
  • Uses numbers

Here is one of Social Triggers’ emails:


Product Hunt

It is one of my favorite places to find new SaaS apps and tools for my business. Product Hunt‘s newsletter is filled with humor and curiosity.

Being a service that attracts a lot of business owners and entrepreneurs, it is hard to take the attention of tech-savvy marketers. But Product Hunt’s email subject lines are not only eye-catching but also are filled with a hidden, curious message.

  1. A bet on Zoom
  2. How to get $$$ for your data
  3. The Stripe mafia
  4. Dear Hacker, 🥺
  5. RIP CVs
  6. The Anti-Google
  7. It’s over
  8. Mo’ data mo’ problems
  9. F u taboos
  10. omfg best video ever
  11. Notifications that don’t suck
  12. 🦄 A unicorn IRL
  13. Great question
  14. Good idea
  15. RIP ads… wait, nm
  16. If Etsy and TikTok had a baby, by ex-Airbnb makers
  17. NEW from Apple
  18. “Stick the finger to free trials”
  19. RIP Craigslist
  20. And the $5K grants go to… 💸
  21. Myspace, anyone?
  22. Feeling good
  23. How to get out of video calls 😈
  24. Here’s ANOTHER ONE
  25. Thank you 😻
  26. How normal is your face? 🤔
  27. Us vs. the Machines
  28. “This is game-changing”
  29. Watch Netflix, save the planet
  30. The most underrated skill in startups

What are the unique components of ProductHunt’s email subject names?

  • Most are shorter
  • Uses emojis appropriately
  • Uses tech-savvy words
  • Most subjects trigger curiosity

The STM Forum

STM Forum is a premium web community for professional marketers. Most affiliate marketers and online advertisers get on STM to discuss new marketing trends and strategies to stay ahead of others. It is a newsletter filled with fantastic news and popular forum posts for the previous week.

Here are some eye-catching email subject lines from the STM Forum newsletter, which you can steal to increase your open rates in email campaigns.

  1. [NAME], you have 24hrs.
  2. 🤪 New TikTok Aff Craze?
  3. How to Generate Over $1M per Year
  4. 💵 $20k/day (TikTok Breakthrough)
  5. [CASE STUDY] How to Turn Turd into Gold
  6. [Shhh!] Sneaky Loophole Found – Awaiting Your Exploitation
  7. 🛎️ 10 Important Ecommerce Trends to Watch For in 2021
  8. ✂️ Curb Your Chargebacks
  9. 📪 347 billion emails per day
  10. [SPOONFEEDING] Here’s Your Free Converting Campaign
  11. 🤏 Did You Monetize These Micro-Moments?
  12. 🚀 You’re a Marketer. You Need This TikTok Guide.
  13. Download Link: What’s Working in Affiliate Marketing in 2021 Report
  14. 🤔 How to Sell on Instagram Without an Ecom Shop
  15. 👉 Push Traffic Secrets Revealed 🎇 Push Ads Trends and Predictions for 2021
  16. 🧨 Unwrap Your 2021 STM Gift – 30% OFF
  17. Everyone is going! Are you?
  18. 😉 We know exactly what you need…
  19. 😱 Kylie Jenner’s Unique Content Marketing Strategy ($900M in 3yrs)
  20. How to Buy a Click Once and Resell It 1000 Times (and win $1k)
  21. Is this the next big thing in online marketing?

What are the special commodities of STM Forum’s email subjects?

  • Long subjects
  • Uses emojis from the very first
  • Uses numbers
  • Use social proof and case study subjects


Appsumo is a digital product launch marketplace where people can buy digital marketing apps (mostly SaaS tools) for a one-time fee or a lifetime discount. Many startups were featured in Appsumo earlier; hence, Appsumo has become the go-to place for many professionals to buy access to premium marketing assets.

Many people still get on Appsumo more than its alternatives because it has a giant email list. According to Appsumo, its email list is well over 1 million subscribers in total. That is the eyeballs of a lot of professional marketers! As a primary sales driver, Appsumo maintains its email list well, and its emails are evident for it.

Here are some of the best AppSumo email subject lines. Use these or customize them to get more opens on your email campaigns!

  1. If you build it…
  2. You have great taste
  3. 1, 2, 3, go
  4. Something’s coming…
  5. It’s like found money
  6. Friendly reminder
  7. Only 24 hours remain
  8. The wait is over
  9. A real class act
  10. Going off the air
  11. Tell us how you really feel
  12. You were right…
  13. Get excited—Sumo Day is coming!
  14. Now’s your chance
  15. #Leaving
  16. There go our heroes
  17. Don’t miss your chance
  18. Come see for yourself
  19. Mission: critical
  20. Okay, you earned it
  21. Almost out of stock
  22. A breath of fresh air
  23. Highly classified
  24. Today is about you
  25. The best deal just got better

What does Appsumo use mostly in their email headlines?

  • Uses shorter words
  • Uses “you”, “your” etc., to address the reader from get-go
  • Use entertaining words

Foundr Magazine

Foundr Magazine features top marketers and successful entrepreneurs in different industries, mainly in digital marketing. Its newsletter is filled with many inspirational success stories, and the email subject lines supplement the email body content.

Here are some of the best email subject lines by Foundr Magazine.

  1. STOP praising “hard work”
  2. ⚠️ This will destroy your business
  3. Systems don’t have to be complicated!
  4. Exclusive gift for [NAME]
  5. Happening tomorrow – for Facebook advertisers!
  6. [vid] Email Marketing Growth Hack That’s Getting 19% Click Thru
  7. [NAME] – FREE Ecommerce Mini-Series…
  8. [Deadline] final call, [NAME] (hurry)
  9. 6 exclusive gifts you’re gonna love, [NAME] 🤞
  10. We need your help, [NAME].
  11. Fwd: What would [NAME] pay for this?
  12. re: quick reminder
  13. Re: You’re not a dummy!
  14. Fwd: [NAME], we on for Thursday?
  15. Fwd: Attention required
  16. Closing Today
  17. [PROOF] – Read This If You’re In Ecommerce…
  18. What does it take to be an entrepreneur?
  19. “Weird” 3 Minute Video by Founder of Beardbrand
  20. 5️ low-cost business ideas
  21. The WORST Business Advice Ever?
  22. 🔥SPECIAL Bonus 🔥
  23. Everything is figureoutable
  25. The “most obvious” copywriting secret
  26. Printful’s incredible growth
  27. 🚨GIVEAWAY ALERT🚨 Happy World Entrepreneurs’ Day!
  28. Forbes Is Calling This “The Future”
  29. Your masterclass Starts NOW!
  30. [YOUTUBE] The man who’s generated 2B leads
  31. We tripled our business. Here’s how.
  32. Now THIS is how you do email funnels
  33. Is this the year?
  34. More profits with LESS overwhelm
  35. Seriously, get this book

What are the common ingredients of Foundr’s email subjects?

  • Uses personalization
  • Use social proof


PropellerAds is a popular advertising network specializing in pop traffic, push traffic and native ads. Its revenue is purely based on its advertisers. Here are some creative email subject lines that PropellerAds uses to take advertisers back on its ads network.

  1. We won’t stop doing this
  2. Freedom to advertise!
  3. Become a ninja in making profit ⛩️
  4. Can You Feel It? This Summertime Sadness?
  5. Bring the tequila! It’s time to celebrate!
  6. Waiting for a sign to start? This is it!
  7. Love, this might be my last email
  8. Will Popunder face its end in 2021?
  9. Let’s convert cheap traffic into large payouts
  10. $25 bonus & video c-c-c-combo! 💯
  11. Target like a PRO
  12. Oops, that was embarrassing… Let’s try again on March 27?
  13. First campaign, huh? Well, get a bonus for a good start
  14. Wanna play a game?
  15. You’ll love this email 😍
  16. [NEW] 219% and 78% ROI case studies 🔥

How PropellerAds uses emails to get the most from their list

  • Periodically sends coupons, bonuses, etc.,
  • Sends guides and case studies

Best Email Subject Lines by Email Marketers

Email marketing has become a professional career for many people. In fact, many use email list building as a business model. Some even utilize email traffic to make money with affiliate products and make sustainable passive income.

While some people just use Solo ads and email clicks for affiliate marketing, many professional marketers build their own lists and make money promoting other people’s products. So, over time, those people’s email subject lines have become statistically proven ones that get not only more opens but also more sales.

Here are some of the best email subject lines by top email marketers in the industry.

Ben Settle

Self-proclaimed as an Email Supremacist Indeed, Ben is one of the best email copywriters I have seen over the years.

Still, his email newsletters are getting attention because of weird subject lines and compelling copies. Here is one email copy by Ben Settle. Notice there is only one CTA at the bottom, and the rest is about storytelling.


Here are some catchy email subject lines by Ben Settle.

  1. Horrible advice taught by otherwise brilliant internet marketers
  2. Why thinking hurts peoples’ brains
  3. Why I keep ignoring your emails
  4. Why this batty left wing governor may be the world’s greatest affiliate marketer
  5. Marketers escaping the US like it’s the Titanic
  6. Defeated men I refuse to sell to
  7. The paradox of the boring sales superstar
  8. How Zig Ziglar became history’s most successful motivational speaker by offending the hell out of people
  9. The horrifying secret of the $7,000 handbag
  10. The real reason Alfred Hitchcock’s movies made so much money
  11. How to tell if you’re a master or an amateur
  12. There are two types of people – those who drink, and those who pour
  13. Who wins the fight: Walt Disney vs Steve Jobs
  14. “What the hell is this crap?”
  15. What big thinking marketers think of small thinking marketers
  16. Why science says to stay the hell away from this kind of buyer
  17. Why it’s not a good idea to sell to children
  18. The Shaolin monk secret for creating a brand so strong people buy offers they didn’t even ask for
  19. The ugliest $375 million brand in the world
  20. The most shaggiest world class brand of them all
  21. How to tell if your favorite guru is a fraud
  22. Why buyers are liars
  23. How to create a business from scratch just browsing Facebook ads
  24. How to see the Matrix code of lies & deceit
  25. The C-word rattles the business world
  26. How to profit from draconian online marketing laws & regulations
  27. The branding lesson behind how Stan Lee spanked Superman
  28. Once upon a time, Grant Cardone had a sale
  29. How to know if your brand sucks or not
  30. How to stop the tech gods from erasing your business from existence
  31. Critical thinking is the new thought crime?
  32. The dystopian future of businesses relying on Facebook groups
  33. Proof Email Players ain’t magic, but can work like a charm
  34. The oldest persuasion secret never told
  35. Little-known, brutally sadistic client manipulation tactics
  36. 13 signs you might be thinking too shallowly
  37. The two biggest threats to email marketers today
  38. Why I couldn’t care less about marketing metrics & analytics
  39. If you’re not theorizing you’re not thinking
  40. Persuasion secrets from America’s most loved & hated presidents
  41. Why relying just on Stripe is horrifyingly naive
  42. The copywriting cult of Kardashian
  43. “A homeless guy could pull this off”
  44. How I manipulated my woman into falling madly in love with me, powerless to resist

Frank Kern

He is one of the godfathers of internet marketing and is famous for the record-breaking one-day promotion that made him more than $18m in less than 24 hours! Frank’s Serializer seminar sold $1.4 million in 54 minutes at $10,000 per person without using affiliates.

One of the big secrets to his success was that he used email marketing very first in the information marketing field and used it very intelligently. Here are some of Frank Kern’s best email subject lines…

  1. VERY IMPORYANT (please read)
  2. DUDE. OPEN UP (this is crazy.)
  4. controversy and KNIFE FIGHTS (read this)
  5. [NAME] need your address please 🙂
  6. The Ol’ “PUT UP OR SHUT UP
  7. STOP. (can 2,000 people be wrong?)
  8. Hot diggity!! (naked in the streets)
  9. DUDE
  10. BRAND NEW (5 second read)
  11. a very BAD PERSON (video expose)
  12. [RANT] doom, gloom, and total crap
  13. bad news
  14. I know what you did
  15. [SECRET SALE] Tara this has ALWAYS worked (steal at once)
  16. SECRET (super cool 🙂
  17. Fw: Here’s your download
  19. WHY?? (I’m deliberately losing money)

Igor Kheifets

A professional Solo ads seller and email marketer for over a decade. His business (Solo Advertising) solely depends upon email marketing, and his emails, particularly subject lines, are just excellent!

  1. banned from Facebook 😳
  2. what happened last night?
  3. can you be a super-affiliate in 60 minutes a day?
  4. why you’re spending more than you’re making when promoting affiliate products
  5. I will teach you how to sell solo ads – for free
  6. traffic I use to dominate affiliate leaderboards
  7. open letter to Gary Vee
  8. can’t believe I’m even saying this, but…
  9. 7-step affiliate blueprint that doesn’t work (anymore)
  10. bad bad bad traffic advice (don’t do this)
  11. Peaky Blinders (refers to the TV series)
  12. my one addiction (besides IM)
  13. where are you?
  14. 😃😃😃best affiliate niche for beginners?
  15. clickbank’s #1 affiliate funnel💣
  17. what would I do if I was starting over now?
  18. NEW COUPON (don’t share)
  19. perfect traffic budget?
  21. affiliate income report November 2019
  22. if traffic is hard, you need to do this
  24. funny (but true).
  25. shocking email marketing statistic
  26. why I don’t go to internet marketing seminars
  27. Secret traffic source that makes me $6,295.79 a day

Russell Brunson

A professional marketer and the founder of Clickfunnels. He uses email marketing to promote his launches and drive an army of affiliates to his offers.

  1. want to meet the #1 award winner in ClickFunnels?
  2. last call… (5 HR WARNING)
  3. STOP YELLING… (your answer is inside)
  4. bad news… 🙁
  5. only pay AFTER… IF you like it?
  6. will Funnels work for OFFLINE businesses!?!
  7. Were you a winner??
  8. RSVP ASAP: where should I ship your book?
  9. what?? we hit #15 ALREADY?! 😲
  10. can I help launch your next funnel?
  11. want ME to write YOUR copy?
  12. How one funnel saved my marriage…

Frequently Asked Questions on Email Subject Lines

What should the subject of an email be?

The subject of an email should be relevant to the ingredients on the email body text or main content.

How can I write a more persuasive subject line on emails?

You can master writing email subjects by practicing yourself, signing up for email marketing lists, and generating email subjects using AI tools. Here is a list of subject lines on emails by marketers.

How to add a logo or image to the sender or email subject line?

You cannot add an email to a subject line. But you can add a logo or upload an image to the sender via your email service provider. If you use Google Workspace, follow these steps.

How do you change the font in the email subject line?

You can write an email subject line from different fonts via a word processing program and paste the words with styles (Ctrl + V in Windows).

Are you supposed to capitalize every word in an email subject?

No. There is no theory or regulation on how words are written. But, you shouldn’t overly capitalize the email subject line because it tends to get your email messages in the spam folder. Learn more.

What is the importance of a subject line?

According to a study, 64% of people read the email based on the subject line, and 64% of people delete the email, 69% of people mark the email as spam based on the subject line alone. Download a list of good email subject lines for your campaigns from here.

What are the most important subject lines in e-marketing?

It depends on your niche and purpose. However, the subject lines of email confirmation, welcome email, and cart abandonment email are essential.

How to approach A/B testing of email subject lines?

First of all, make sure you have a reasonable sample size (i.e., a large size of email subscribers). Next, split test subject lines by sending different variations to segmented contacts. Once an optimal subject line is found based on open rates or sales volume, use it for the rest of the email recipients.

Should email subjects be capitalized?


What email subject line length works best?

It depends on the audience segment. However, a study conducted by Return Path found that mobile devices display 25-30 characters. Plus, you can utilize the email preheader character limit to your advantage.

What is the subject line of an email?

The subject line of an email is the title or the heading of the message. Readers see the subject line first, and when they click, they get the content.

What to make the subject of an email?

The topic of body content, addressing the receiver, or actions the recipient should follow.

Final Thoughts on Best Email Subject Lines That Get Opened, Clicked

The subject line is the first thing your subscribers recognize before reading the message. If your subject line is poor in persuading people to click on it, you will get no results as intended.

On the other hand, a better email open rate means higher engagement and a priority in getting your emails before anyone else. Current email clients are sophisticated and have taken many measures to prevent spam and irrelevant emails from getting user attention.

In this article, you’ve found 900+ catchy email subject lines that work in 2024 and beyond. Some are universal, which means you can already use them on your campaigns and expect similar or (not equal) results.

I will update this list when I find great subject lines. So, I would like to know what that subject line you still remember is. Let us know in the comments below.

Also, let us know your methods for developing good email subject lines.

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