900+ Best Email Subject Lines That Get Opened Most (2023)

This is a collection of the best email subject lines to boost open rates and increase sales and email engagements as a whole for the year 2023.

In a previous article, I showed how to generate subject line variations for emails from existing email headlines and body texts. But, if you are looking for top email subject lines for inspiration, in this article, you will find over 900 effective subject lines for marketing campaigns.

Feel free to use those in your campaigns and test open rates with your email lists.

Download Email Subject Lines

If you are interested in getting this email subject line as a PDF, download it below.

Use these tools to increase your email subscribers and the quality of leads, reduce cost per lead acquisition, automate email marketing tasks and get higher ROI.

Convertful

Create high-converting signup forms and utilize gamification widgets, giveaway forms, and content lockers to boost email sign-ups. Read this Convertful review to learn more.

Alternative: ConvertBox (Read Review)

Clickfunnels

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#1 choice for over 100K professional marketers. Clickfunnels is an all-in-one marketing platform that provides various tools to help grow your business.

Alternative: Brizy Cloud (Read Review)

Udimi

udimi-logo

Buy email solo ads to build your email list. Udimi solo ads cost only $0.40/click, and it provides reliability while making sure you are getting quality traffic. Find out more in this Udimi review.

Alternative: Solo ads providers, Udimi competitors

UpViral

UpViral-logo

The best giveaway software I’ve ever used. UpViral features like drag-and-drop page builder, campaign setup, and statistics are second to none. Boost your email subscribers in no time!

Alternatives: Vyper, ViralSweep, Gleam

Integrately

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One of the best task workflow automation tools with an automation store and cheap pricing.

Automate routine tasks and save your energy and focus on growing your business! Learn more in this Integrately review.

Alternatives: Zapier, Make, Pabbly Connect, N8N

Powr

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Powr is equipped with 60+ powerful tools to help your business. Use customizable countdown timers, social proof popups, pricing tables, and many more widgets to boost conversion rates and engagements across all your funnels.

Alternatives: ElfSight, HoverSignal

Recommended: Best email list cleaner tools (Check whether email addresses are real)

Table of Contents
  1. Download Email Subject Lines
  2. Recommended Email Marketing Stack
  3. Why Do You Need Good Subject Lines?
  4. Curiosity Subject Lines
    1. Curiosity Sparking Words
  5. FOMO Subject Lines
    1. FOMO Sparking Words
  6. Pain Points Subject Lines
    1. Pain Points Sparking Words
  7. Re-engagement/Retargeting Subject Lines
    1. Power phrases to use in re-engagement subject lines
  8. Emoji Subject Lines
    1. Top emojis used in email subject lines
  9. Funny Subject Lines
  10. Social Proof Subject Lines
  11. Self-Love Subject Lines
  12. Offer Subject Lines
  13. Procrastinator’s Subject Lines
  14. Personalized Subject Line
  15. To-The-Point Subject Lines
  16. Spring Subject Lines
    1. General Spring Subject Lines
    2. Easter Subject Lines
    3. Mother’s Day Subject Lines
  17. Summer Email Subject Lines
    1. General Summer Subject Lines
    2. Father’s Day Subject Lines
    3. Independence Day Subject Lines
    4. End-of-summer Subject Lines
    5. Back-to-school Subject Lines
  18. Fall Email Subject Lines
    1. General Fall (Autumn) Subject Lines for Emails
    2. Autumn Subject Lines
    3. Labor Day Subject Lines
    4. Halloween Subject Lines
    5. Veterans Day Subject Lines
    6. Thanksgiving Subject Lines
    7. Black Friday Subject Lines
      1. Pre-Black Friday
      2. Black Friday
    8. Cyber Monday Subject Lines
  19. Winter email subject lines
    1. General Winter Subject Lines
    2. Christmas Subject Lines
      1. The top-performing Christmas email subject lines
      2. The top-performing Xmas email subject lines
      3. The top-performing Happy Holidays subject lines
    3. New Years Subject Lines
    4. Valentine’s Day Subject Lines
    5. Chinese New Year Subject Lines
  20. Top Email subject lines from a few influencers in the marketing industry.
    1. Neil Patel
    2. CopyBlogger
    3. Social Triggers
    4. Product Hunt
    5. The STM Forum
    6. Appsumo
    7. Foundr Magazine
    8. PropellerAds
  21. Best Email Subject Lines by Email Marketers
    1. Ben Settle
    2. Frank Kern
    3. Igor Kheifets
    4. Russell Brunson
  22. Frequently Asked Questions on Email Subject Lines
  23. Final Thoughts on Best Email Subject Lines That Get Opened, Clicked in 2023

Why Do You Need Good Subject Lines?

Key email subject line stats:

  • Another study by Barilliance shows that 64% of people say they open emails based on the subject line’s relevance, and A/B testing of their subject lines led Skandium to increase their CTR by 26.96%.
  • An experiment by Experian found that personalizing emails increases open rates by 29% and unique click-through rates by 41%. (
  • Adding a person’s name to the beginning of the email creative can increase open rates by 40% when compared to the same campaign without personalization. A similar study found that personalized emails increase the open rate by 50%.
  • 69% of email recipients mark emails as spam depending on the subject alone, according to Investp
  • Malicious emails contain the word ā€œinvoiceā€ in the subject field 13.2% of the time. (Statista)
email subject lines infographic
E-mail subject lines stats and trends infographic by InvestP

In other words, your email subject line can make or break your business.

Why?

Because open and spam rates are significant email marketing optimization factors, whether you write cold emails, personal emails, or business or marketing emails.

So, that is why you will find 900+ top email subject lines in this article. Those are categories based on the intent, use factors, and many more. Last but not least, I’d recommend bookmarking this page as this list will be updated with new high-opening subject headlines, and also you can access it later.

Curiosity Subject Lines

Promise something interesting, strange, or not something expected in the email body. Curiosity-based subject lines can be used by almost all niches and industries, even in personal emails.

  1. Marie Forleo: “SO excited — had to share! (Oprah related : )”
  2. Mary Fernandez: ā€œ? a surprise gift for you! {unwrap}ā€
  3. Carb Manager: “We’ve been waiting for MONTHS to announce this …”
  4. I was right – and that’s not good for you
  5. Refinery29: ā€œ10 bizarre money habits making Millennials richerā€
  6. ā€œYep, that just happenedā€¦ā€
  7. Manicube: ā€œDon’t Open This Emailā€
  8. CoSchedule: “We don’t normally do this.”
  9. Digital Marketer: ā€œIs this you?ā€
  10. “You’ve Changedā€
  11. Thrillist: ā€œWhat They Eat In Prisonā€
  12. Gong: “Deal enemy #1”
  13. Eat This Not That: ā€œ9 Disgusting Facts about Thanksgivingā€
  14. “IMPOSSIBLE”
  15. Chubbies: ā€œHologram Shorts?!ā€
  16. Rifle Paper Co.: “Don’t Open ā€˜Til After Dessert”
  17. Digital Marketer: ā€œCheck out my new ā€œman caveā€ [PICS]ā€
  18. “This REALLY ticks me off”
  19. “whoops!”
  20. ā€œSurprise! When {insert common opinion} is Bad Adviceā€
  21. Digital Marketer: ā€œIs this the hottest career in marketing?ā€
  22. CoSchedule: “Life gets crazy. So I saved this for you”
  23. Digital Marketer: ā€œStart using this new Facebook ad typeā€
  24. Digital Marketer: “Holy crap… 21,601?!?!”
  25. Grubhub: ā€œLast Day To See What This Mystery Email Is All Aboutā€
  26. Gong: “Don’t ask me”
  27. The Hustle: ā€œA faster donkeyā€
  28. BuzzFeed: “Not Cool, Guys”
  29. UX Collective: ā€œYour fingerprints are all over the placeā€
  30. Select All: ā€œThe Two Possible Futures of Virtual Realityā€
  31. Zillow: “What can you afford?”
  32. Refinery29 Everywhere: ā€œThe $1,000 hair trend with a dirty little secretā€
  33. ā€œYou’ll like this oneā€
  34. Book of the Month: ā€œOur most riveting book this month.ā€
  35. ESQIDO: “Shhh… Don’t tell anyone”
  36. Sephora Insider: ā€œYou NEED to see this new eye treatment.ā€
  37. ā€œEverything you wanted to know about …….. but were too afraid to askā€
  38. Madewell: ā€œEveryone’s gonna ask you about theseā€
  39. Shinesty: “You’ve never seen a suit this color…”
  40. Hiten from Product Habits: ā€œ2 hours before launch and we are still scramblingā€
  41. ā€œOnly Open If You Use _ā€
  42. Instant Boss Club: ā€œ80 likes to 458 likes SAY WHAT?ā€
  43. ā€œBlack Friday shoppers are the worst customersā€
  44. Intercom: ā€œAre you making this landing page mistake?ā€
  45. ā€œGREAT news (here’s why)ā€
  46. Zillow: ā€œThe truth about moving expensesā€
  47. ā€œQuestion about {insert goal}ā€
  48. LinkedIn: ā€œThis is how much working from home saves youā€
  49. ā€œSeriously, Who DOES This?ā€
  50. BuzzFeed Books: ā€œA very ~controversial~ opinion”
  51. ā€œI’m pulling the plugā€¦ā€
  52. LOFT: ā€œJust wait till you see these skirtsā€
  53. ā€œExciting announcement (and special invitation)*ā€
  54. Pocket: ā€œHow to Sleep. Sleep for Success. Why Eight Hours a Night Isn’t Enoughā€
  55. Tory Burch: ā€œThis. Is. It.ā€
  56. ā€œYou’re Invitedā€
  57. Apartment Therapy: ā€œWhy You Should Keep Your Clothes in the Freezer.ā€
  58. ā€œYou’ll think I’m crazyā€¦ā€
  59. Digital Marketer: ā€œImportant message (about tomorrow’s big announcement)ā€
  60. ā€œPlease don’t make this mistake in your businessā€
  61. Digital Marketer: ā€œ[POLL] Can you answer this?ā€

Related: 101 Best Inspirational Email Marketing Quotes

Curiosity Sparking Words

If you want to generate your own subject lines for emails, include these curiosity-triggering words.

  1. New (ex: New collections from your favorite brands)
  2. Proven
  3. Easy
  4. Secret
  5. Everyone
  6. Because
  7. Want
  8. Win

FOMO Subject Lines

FOMO stands for Fear of Missing Out, one of the marketers’ most used emotional triggers. Even big brands and companies like Amazon, Aliexpress, etc., use scarcity measures to trigger FOMO within humans and increase sales.

Here are some great sample subject lines for emails that use the fear of missing out…

  1. Dollar Shave Club: ā€œWe want to give you money.ā€
  2. JRINK: “Uh oh, your cart is about to sell out.”
  3. J.Crew Factory: ā€œClick it or miss it, people: Over 500 styles under $25 is ending!ā€
  4. %FIRSTNAME% – Last day to SAVE ā°
  5. Charles Tyrwhitt: ā€œShirts for $39 ENDS MIDNIGHTā€
  6. āš ļø FINAL Chance for free access!
  7. Book of the Month: ā€œMay’s best books are just too good to miss.ā€
  8. Huckberry: “Just a couple left…”
  9. Uber: ā€œGrab a ride pass before they’re goneā€
  10. “THIS Disappears at Midnight”
  11. Digital Marketer: ā€œ[WEEKEND ONLY] Get this NOW before it’s goneā€¦ā€
  12. Zalando: “Lucky you! An item in your shopping cart is now on sale”
  13. Poshmark: ā€œYour discounts EXPIRE SOON.ā€
  14. ā€œShould I stay or should I go?ā€
  15. Shoes of Prey: ā€œIn case you missed theseā€¦ā€
  16. ā€œ[URGENT] You’ve got ONE DAY to watch thisā€¦ā€
  17. Warby Parker: ā€œUh-oh, your prescription is expiringā€
  18. Warby Parker: ā€œOh no, your prescription is expiringā€
  19. Airbnb: ā€œBarnstable is in high demand for Augustā€
  20. Guess — ā€œTonight only: A denim lover’s dreamā€
  21. Guess: ā€œTonight only: A denim lover’s dreamā€
  22. AMC Theatres: ā€œHurry, Get Your Tickets to SOLO: A STAR WARS STORY Fan Event!ā€
  23. JustFab: ā€œBy Invitation Only: Exclusive Rewards Inside!ā€
  24. “[WEEKEND ONLY] Get this NOW before it’s gone…”
  25. Groupon: ā€œStarbucks – By Invite Onlyā€
  26. Killington: ā€œSeason Pass Savings Disappear Thursdayā€
  27. Verizon Wireless: ā€œ[Name], your home is missing these easy upgrades.ā€
  28. BaubleBar: ā€œYou’re a winner!ā€
  29. Ibotta: ā€œDon’t let this $5 bonus slip away!ā€
  30. Crate and Barrel: ā€œ2x the rewards, 2 brands, 5 days only.ā€
  31. JetBlue: ā€œYou’re missing out on points.ā€
  32. Digital Marketer: ā€œ[URGENT] You’ve got ONE DAY to watch thisā€¦ā€
  33. Digital Marketer: ā€œYour 7-figure plan goes bye-bye at midnightā€¦ā€
  34. InstantBoss Club: ā€œNEVER AGAIN SALEā€
  35. Jersey Mike’s Subs: ā€œMary, Earn double points today onlyā€
  36. Digital Marketer: ā€œ[LAST CHANCE] 85% off sale ends today!ā€

FOMO Sparking Words

Utilize these words in your email subject lines to emphasize time sensitivity and boost responses.

  1. Urgent
  2. Limited
  3. Last
  4. Closing down
  5. Gone
  6. Important
  7. Alert
  8. Breaking

Suggested: Form FOMO in your emails with these free countdown timing widgets

Pain Points Subject Lines

Using Pain Associated Points in your email subject headlines can increase open rates and CTR, and sales.

How would you find the pain points of your customers? Well, you can survey your readers using a tool like Aidaform, conduct topic research using tools like WriterZen (review), and examine what people ask on forums.

Here are some real-world examples of using pain points in email subject lines…

  1. Pizza Hut: ā€œFeed your guests without breaking the bankā€
  2. IKEA: ā€œWhere do all these toys go?ā€
  3. IKEA: ā€œGet more kitchen space with these easy fixesā€
  4. HP: ā€œStop wasting money on inkā€
  5. Sephora: ā€œYour beauty issues, solvedā€
  6. Uber: ā€œSince we can’t all win the lotteryā€¦ā€
  7. Thrillist: ā€œHow to Survive Your Next Overnight Flightā€
  8. Guess: ā€œWanted: Cute and affordable fashionsā€
  9. Evernote: ā€œStop wasting time on mindless workā€
  10. Duolingo: ā€œLearn a language with only 5 minutes per dayā€
  11. J.Crew: ā€œYour summer outfit dilemmas SOLVEDā€
  12. Groupon Experiences: ā€œFun to Help You Survive the Holidaysā€
  13. Terrain: ā€œYour all-weather dining solution.ā€
  14. Qapital: ā€œDon’t think about saving. Save without thinking.ā€
  15. ByRegina: ā€œStruggling with a business decision? I made you a 1-page
    framework to help.ā€
  16. Le Tote: ā€œMonday-Friday Style Simplifiedā€
  17. Domino’s: ā€œNo address? No problem. Now Domino’s can deliver to over
    150,000 Domino’s Hotspots.ā€
  18. Adobe Stock: ā€œBeautiful brochures made fasterā€
  19. Verizon Wireless: ā€œEnjoy NBA games right at your fingertips.ā€
  20. Vidyard: ā€œEngaging your prospects can be hard. Video makes it easy.ā€
  21. Grubhub: ā€œSit back and let someone else do the cookingā€
  22. Yelp: ā€œKeep From Melting With These Iced Drinks.ā€
  23. Grubhub: ā€œRepeat meal syndrome? We understand.ā€
  24. Digital Marketer: ā€œ[CHECKLIST] Get up to 20% better email deliverabilityā€
  25. Digital Marketer: ā€œThe 30-Second Sales Pitchā€

Pain Points Sparking Words

These words will produce pain points associated with your users.

  1. Stop (ex: Stop spending too much on FB ads… Do this instead)
  2. Without (ex: How to rank #1 on Google without backlinks)
  3. Quick/Easy (ex: Building your 100K email list made easy (Here’s how))
  4. Don’t (ex: Don’t pay mortgages)
  5. No (ex: No purchase necessary)
  6. Try (ex: Try it first)

Re-engagement/Retargeting Subject Lines

Retargeting emails are sent when someone abandons the cart for some reason. Perhaps the user forgot to checkout, lost internet connection, or failed to purchase after the free trial.

You can write effective retargeting subject lines to overcome objections, sweeten the deal and make the offer irresistible.

Here are some re-engaging email subject lines to increase sales in your sales funnel.

  1. Dollar Shave Club: ā€œHey, did you forget to open this?ā€
  2. Are you missing out on these features?
  3. The Bouqs Company: ā€œCan You Believe It’s Been a Month?ā€
  4. Thanks for your interest. We are waiting for your next order.
  5. Chubbies Shorts: ā€œLemme Teleport You Back to Your Cart. Free Of Charge.ā€
  6. This is a little embarrassing that you are going away
  7. LinkedIn: ā€œ[Name], people are looking at your LinkedIn profileā€
  8. Am I really the bad guy?
  9. Groupon: ā€œStill Interested in That Deal?ā€
  10. ClassPass: ā€œNew things are happening!ā€
  11. Airbnb: ā€œPick up where you left offā€
  12. I am deleting your account.
  13. DraftKings: ā€œ[Name], you have an undrafted contest entry!ā€
  14. Your recently viewed items
  15. Vail Resorts: ā€œCome Back This Winter With an Exclusive Deal, [Name]ā€
  16. Glassdoor: ā€œIt’s Been A Whileā€¦ā€
  17. We are not going to give on you.
  18. You have left something? Can we help you?
  19. Marriott Rewards: ā€œWe’ve missed you, [Name]! Please come back!ā€
  20. Pinterest: ā€œGood News: Your Pin’s price dropped!ā€
  21. Nick Stephenson: ā€œHow you can afford Your First 10,000 Readers (closing
    tonight)ā€
  22. Bonobos: ā€œHey, forget something? Here’s 20% off.ā€
  23. Offering you my personal email id
  24. Target: ā€œThe price dropped for something in your cartā€
  25. Syed from Envira: ā€œMary, your Envira account is on hold!ā€
  26. Syed from Envira: ā€œI’m deleting your Envira accountā€
  27. Ugmonk: ā€œOffering you my personal emailā€
  28. Animoto: ā€œDid you miss out on some of these new features?ā€
  29. Pinterest: ā€œGood News: Your Pin’s price dropped!ā€
  30. Unroll.Me: ā€œ Unroll.Me has stopped workingā€
  31. Vivino: ā€œWe are not gonna Give Up on You!ā€

Related: The Complete Guide to Solo Ads for Beginners

Power phrases to use in re-engagement subject lines

  1. Miss you
  2. Discount or promotional offer (ex: Here’s your limited time 25% OFF lifetime discount)
  3. No obligation
  4. Get it while it’s hot
  5. Cancel at any time
  6. No hidden fees
  7. Risk-free guarantee
  8. Sale ends [Saturday]
  9. Special
  10. Upgrade

Emoji Subject Lines

Using emojis in email subject lines has become a norm for many brands because it allows more space to say something that cannot be said easily through words.

However, like everything else, emojis should be used sparingly. Otherwise, it could be the breaking point of your marketing campaigns and your relationship with subscribers.

Here are some effective email subject lines that use emojis.

  1. JustFly.com: ā€œāœˆ SEAT SALE: Boston to Las Vegas!ā€
  2. Digital Marketer: ā€œšŸ”ØLet’s fix your offer togetherā€
  3. Digital Marketer: ā€œšŸ”„New Facebook Group features – this is BIGā€
  4. Wayfair: ā€œšŸ˜³ JUNE CLEARANCE ENDS TONIGHT.ā€
  5. Dunkin Donuts: ā€œšŸ¦We’re screamingā€¦ā€
  6. Product Hunt Daily: ā€œWorld’s first flying car šŸŽšŸ‘€ā€
  7. Yummly: ā€œšŸ“Berry impressive summer recipesā€
  8. BuzzFeed News: ā€œInstagram will let you mute your friends’ baby pics šŸ™Œ ā€
  9. Instacart: ā€œšŸšŸžšŸŒ½ Market Basket: Save $10 off your next orderā€
  10. IMPACT Branding & Design: ā€œIMPACT Live: Last week to save šŸ’° ā€
  11. Hotjar: ā€œCustomise your visitor feedback experience šŸ˜ šŸ˜€šŸ˜ā€
  12. Crate and Barrel: ā€œUp to 40% off šŸ–+ 30% off šŸ¹+ 15% off šŸ› + Free 🚚 ā€œ
  13. Wish: ā€œ90% off store prices… Today’s top 5 discounts on summer sunglasses šŸ˜Žā€
  14. Nordstrom Rack: ā€œšŸŒ™Up to 75% OFF ends tonight šŸŒ™ā€
  15. ClassPass: ā€œGo from 🌱 to 🌳 for just $4ā€
  16. Gary Vaynerchuk: ā€œNew tshirts, a new movie, and episode 100 of #AskGaryVeeāœ“āœ“ā˜…ā€
  17. StubHub: ā€œšŸšØ Great deal alert! Zac Brown Band at Fenway Park for a steal.ā€
  18. Gary Vaynerchuk: ā€œTell me what you want to get out of this email serviceāš ā€
  19. Digital Marketer: ā€œSales ⬆, Refunds ⬇, Retention ā¬†ā€
  20. Digital Marketer: ā€œā‘ ā“Ŗā‘  ways to boost email open ratesā€
  21. Digital Marketer: ā€œ ā° FINAL NOTICE: ā€œPerfect Offer Mini-Classā€
  22. Digital Marketer: ā€œ šŸŽ Claim your free heat map!ā€
  23. Digital Marketer: “šŸš€ Your perfect product launch for $7ā€
  24. Digital Marketer: “⚔[FLASH SALE] My 11-step business launch plan (and templates)”
  25. Digital Marketer: “Does your landing page suck?… or is it ā€˜perfect’? 😊”
  26. Digital Marketer: “ā° LAST CHANCE: T&C closes tonight”
  27. Digital Marketer: “ā„Turn ice cold prospects into buyers šŸ”„”
  28. Digital Marketer: “šŸŽÆFacebook Targeting Expansion: The Test (and the results…)”

Top emojis used in email subject lines

Here is the list of top emojis to use in subject headlines.

  1. 😃: the smiley emoji
  2. ā°: the clock emoji
  3. šŸ”„: the fire emoji
  4. šŸ‘‰: the finger pointing emoji
  5. šŸ”“: the padlock emoji
  6. šŸŽ‰: the party emoji
  7. šŸ‘‹: the hand-waving emoji
  8. ā–¶ļø: the play button/arrow emoji
  9. āœ…: the green tick emoji
  10. šŸš€: the rocket emoji
  11. šŸ“¢: the shouting emoji

Funny Subject Lines

Humour is another emotional factor that can get your emails opened. Being humorous needs a bit of creativity and thought. Here are funny email subject lines to form entertainment and make your subscribers laugh, and get them to open your email messages with an amusing face.

  1. Groupon: ā€œHey… Were You Gonna Delete This?ā€
  2. Red Sox Ticketing: ā€œCome to Fenway May 2 – we won’t tell your boss!ā€
  3. The Muse: ā€œWe Like Being Usedā€
  4. Dollar Shave Club: ā€œOpen up and say wowie zowie!ā€
  5. Eater Boston: ā€œWhere to Drink Beer Right Nowā€ (Sent at 6:45am on a
    Wednesday.)
  6. Travelocity: ā€œNeed a day at the beach? Just scratch n’ sniff your way to paradiseā€¦ā€
  7. Brooks Brothers: ā€œUp to 40% off trousers & sport coats. It’s a tailor-made sale.ā€
  8. Thrillist: ā€œTry To Avoid These 27 People On New Year’s Eveā€
  9. Free People: ā€œā€˜Can I PLEASE borrow?!’ – everyone you knowā€
  10. Baby Bump: ā€œYes, I’m Pregnant. You Can Stop Staring At My Belly Now.ā€
  11. Gozengo: ā€œNEW! Vacation on Marsā€
  12. The Bouqs Company: ā€œPow-pop-boom-crackfsssā€ (Note: This was for a 4th of July sale.)
  13. The Hustle: ā€œLook what you did, you little jerkā€¦ā€ (this one is a hybrid of curiosity and humour)
  14. TicTail: ā€œBoom shakalak! Let’s get started.ā€
  15. OpenTable: ā€œLicking your phone never tasted so goodā€
  16. Funny or DIe: ā€œRevised policy regarding jean shorts at workā€
  17. UncommonGoods: ā€œAs You Wishā€ (This is a reference to the movie The Princess Bride.)
  18. Grubhub: ā€œBreaking chews! We found new restaurants near you!ā€
  19. Warby Parker: ā€œPairs nicely with spreadsheetsā€
  20. NextDraft: ā€œOMGodfatherā€
  21. Dollar Shave Club: ā€œWhat to Do When You’re the Sweaty, Smelly Guy at the Gymā€
  22. Groupon: ā€œDeals That Make Us Proud (Unlike Our Nephew, Steve)ā€
  23. Nordstrom Rack: ā€œRay-Ban up to 50% off. Get in a new frame of mind.ā€
  24. Crate and Barrel: ā€œNew planters? Oh, kale yeah.ā€
  25. OpenTable: “Licking your phone never tasted so good”
  26. Move Loot: “Seat Your Heart Out”
  27. Overstock: “Seriously. We’d like to thank you.”
  28. Grubhub: “Last Day To See What This Mystery Email Is All About”
  29. Refinery29: “10 bizarre money habits making Millennials richer”
  30. Fabletics: “Your Butt Will Look Great in These Workout Pants”
  31. Edgevale: “Get In Our Pants”
  32. UrbanDaddy: “You’ve Changed”
  33. Influitive: “So I’ll pick you up at 7?”
  34. BloomThat: “Better than a pumpkin spice latte!”
  35. Gap: “Mondays are suddenly AWESOME”
  36. The Bold Italic: “Just Pho You: Where to Eat SF’s Best PhoPop”
  37. Physique: “Get Ready. Keep the Pie Off Your Thighs Returns.”
  38. BuzzFeed: “Yes, We’re Still Talking About Kim Kardashian’s Butt”
  39. Groupon: “There are no deals in this email”
  40. Sublime Stitching: “Bummed you missed out? Console yourself…”
  41. NightLife at the California Academy of Sciences: “Show Us Yours and We’ll Show You Ours”
  42. Benefit Cosmetics: “Do you like to watch?”

Social Proof Subject Lines

Social Proof is not just about using numbers but also using names that resonate with the general population or the target audience. For example, Neil Patel is someone that most people in the marketing industry know of. If Neil Patel says something, it becomes a social proof message.

Here are some clever email subject lines that imply social proof.

  1. Patagonia: ā€œTop reviewed styles from customers like youā€
  2. HelloFresh: ā€œPssst… your friends are cooking up a storm!ā€
  3. GolfNow: ā€œYou deserve some golf this week (top picks inside)ā€
  4. Yummly: ā€œMost Popular Recipes this Weekā€
  5. Airbnb: ā€œMake it a good night with John Legend and Airbnbā€
  6. Yummly: ā€œSimple recipes from popular chefsā€
  7. Zillow: ā€œ5 homes that are trending right nowā€
  8. Lenny: ā€œRachel McAdams and Rachel Weisz on the Female Gazeā€
  9. Inc: ā€œ18 Habits Highly Successful People Have (And the Rest of Us Probably Don’t)ā€
  10. Adobe: “Adobe named a Leader in customer analytics”
  11. Instant Boss Club: ā€œSee what our clients are sayingā€¦ā€
  12. Sephora: ā€œThe people have spoken: these are their favesā€
  13. Target: ā€œMoms are loving these fave maternity looks.ā€
  14. Wish: ā€œWhoa… These are the most wanted handbags this year.ā€
  15. Digital Marketer: “This, friends, is how you sell with email…”
  16. Digital Marketer: “[Case Study] $25,865/mo in recurring revenue”
  17. Digital Marketer: “Case Study: 7-figure eCommerce Funnel”
  18. Digital Marketer: “This guy makes 6 figures per month?”
  19. Digital Marketer: “28,507 leads in 45 days”
  20. Digital Marketer: “Tim Ferriss says ā€œHiā€”

Self-Love Subject Lines

You can trigger the self-love of subscribers to get them to open your emails and take necessary actions. Here are some proven self-love email subject lines.

  1. Pop Physique: ā€œGet Ready. Keep the Pie Off Your Thighs Returns.ā€
  2. Guess: ā€œDon’t wear last year’s styles.ā€
  3. Rapha: ā€œGift inspiration for the discerning cyclistā€
  4. La Mer: ā€œAge-defying beauty tricksā€
  5. Jeremy Gitomer: ā€œHow Have You Progressed Since the Third Grade?ā€
  6. Rapha: ā€œAs worn in the World Tourā€
  7. Fabletics: ā€œYour Butt Will Look Great in These Workout Pantsā€
  8. Sephora: ā€œProducts the celebs are wearing

Offer Subject Lines

Sometimes direct email headlines can result in higher conversions. Here are some Offer subject lines for email promotions.

  1. Rip Curl: ā€œTwo for twoā€
  2. Rapha: ā€œComplimentary gift wrap on all purchasesā€
  3. Guess: ā€œ25% off your favoritesā€
  4. HP: ā€œNew must-haves for your officeā€
  5. Seafolly: ā€œA new product you won’t pass onā€
  6. Topshop: ā€œMeet your new jeansā€
  7. La Mer: ā€œA little luxury at a great priceā€
  8. Topshop: ā€œGet a head start on summerā€
  9. The Black Tux: ā€œGet priority access.ā€
  10. Digital Marketer: “Google Display Network (Your one page cheat sheet)”
  11. HP: ā€œFlash. Sale. Alert.ā€
  12. Digital Marketer: ā€œ[Flash Sale] 85% off our Podcast Launch Planā€
  13. Digital Marketer: ā€œYour Content Campaign Planner (Google doc)ā€
  14. Digital Marketer: ā€œ[EMAIL TEMPLATE] Fix your company’s biggest marketing issueā€
  15. Digital Marketer: ā€œ[CHECKLIST] Get up to 20% better email deliverabilityā€
  16. Digital Marketer: ā€œSwipe these 5 killer traffic campaignsā€
  17. Digital Marketer: ā€œPaid traffic not converting? Download this… ā€
  18. Digital Marketer: ā€œDigital Marketing Mastery is open!ā€

Procrastinator’s Subject Lines

Sloth or Procrastination or the tendency to avoid the work can be used to work to your advantage. Even people who aren’t inclined to be lazy could find helpful resources to be helpful.

Here are some email subject lines that address procrastination inside the human mind.

  1. Digital Marketer: ā€œ[Free PDF Download] Claim our Social Media Swipe Fileā€
  2. Digital Marketer: ā€œSteal these email templatesā€¦ā€
  3. OptinMonster: ā€œ63-Point Checklist for Creating the Ultimate Optin Formā€
  4. Digital Marketer: ā€œA Native Ad in 60 Minutes or Lessā€
  5. Digital Marketer: ā€œ212 blog post ideasā€
  6. Digital Marketer: ā€œ[EMAIL TEMPLATE] Fix your company’s biggest marketing issueā€
  7. Ramit Sethi: ā€œHow to email a busy person (including a word-for-word script)ā€
  8. Digital Marketer: ā€œBrand NEW (and free) Training: 3 Steps To a Perfect Offer ā€
  9. Digital Marketer: ā€œ[85% Off] 3 Proven Facebook Campaigns to Run Todayā€¦ā€
  10. OptinMonster: ā€œGrow your email list 10X faster with these 30 content upgrade ideasā€

Personalized Subject Line

Personalization is a great way to improve email opens and also increase relationships with your subscribers. Personalizing the name field is only one way of doing it. But what if you do not collect more than email addresses?

In those cases, use personal email subject lines like the ones below to increase engagements.

  1. John Lee Dumas: ā€œAre you coming?ā€
  2. UrbanDaddy: ā€œYou’ve Changedā€
  3. Bonnie Fahy: ā€œMary, do you remember me?ā€
  4. Influitive: ā€œSo I’ll pick you up at 7?ā€
  5. Kimra Luna: ā€œI didn’t see your name in the comments!?ā€
  6. OptinMonster: ā€œ300% increase in revenue with a single optin + a neat growth trick from my mastermind!ā€
  7. Guess: ā€œMary, check out these hand-picked looksā€
  8. Mary Fernandez: ā€œyou free this Thurs at 12PM PST? [guest blogging class]ā€
  9. James Malinchak: ā€œCrazy Invitation, I am Going to Buy You Lunchā€¦ā€
  10. Brooklinen: ā€œVanilla or Chocolate?ā€
  11. Sam from The Hustle: ā€œI love youā€
  12. Revolution Tea: ā€œThanks for helping usā€
  13. Ryan Levesque: ā€œSeriously, Who DOES This?ā€
  14. Rent the Runway: ā€œHappy Birthday Mary – Surprise Inside!ā€
  15. Jon Morrow: ā€œQuick favor?ā€
  16. Mary Fernandez: ā€œ? your detailed resultsā€¦ā€
  17. Harry’s: ā€œTwo razors for your friends (on us)ā€
  18. Digital Marketer: ā€œDid you get your book yet?ā€
  19. Digital Marketer: ā€œG + L + F = 2X Your Salesā€
  20. Digital Marketer: ā€œYou’re Invitedā€
  21. Digital Marketer: ā€œIs this you?ā€
  22. Digital Marketer: ā€œWhat happens when you’re approved?ā€

To-The-Point Subject Lines

Being direct can perform astonishingly well in many cases. Also, it makes you dead serious about a topic. Here are some high open email subject lines with ‘to-the-point’ intent.

  1. Barack Obama: ā€œHeyā€
  2. AYR: ā€œBest coat everā€
  3. Al Franken: ā€œYes, this is a fundraising emailā€
  4. ā€œThanks for Joining – Here’s What’s on Saleā€
  5. ā€œTop 10 under $10ā€
  6. ā€œ212 Blog Post Ideas”

Spring Subject Lines

spring

Spring is a time for new starts, about planning for the year, and especially getting outside the home after the long winter hibernation. Therefore, if you can tap into the common spring themes, you can probably find a way to wake up your sales as well.

General Spring Subject Lines

These general spring email subject lines are perfect for eCommerce site owners to promote featured items and exclusive Spring offers.

  1. Spring Featured Item!
  2. Woo-hoo! It’s almost Spring, {Name}!
  3. Get Ready for Warmer Weather
  4. Poo Pourri: This year, Let Poo~Pourri be your spring cleaning ally
  5. Spring Has Arrived!
  6. Spring success! What’s next? ????
  7. Trend alert! These Spring styles are a must
  8. Macy’s: šŸ‘€ Spring peek! Extra 20% off season-perfect picks.
  9. Spring Break shipping
  10. Feature Roast for Spring- Uganda
  11. Forever 21: Voted Spring’s Best Dressed šŸ†
  12. New Spring Releases
  13. Spring Cleaning

Easter Subject Lines

2022 date: April 17 (Western); April 24 (Eastern)

In 2020, four out of five US adults planned to celebrate Easter — That is a lot of money to be made! Use these Easter email subject lines to boost your online sales.

  1. HAPPY EASTER with 40% off entire site!
  2. ⚠ EASTER SALE ENDING SOON
  3. An Easter Surprise For You
  4. A Belated Easter Gift!
  5. ARE YOU EASTER-READY?
  6. Easter Bundle
  7. NEW FRIDAY FREEBIE + New release St. Patrick, scripture, Easter, Mermaid/Beach themes
  8. Who Wants a Free Box Set & Easter Freebies?
  9. 🐤🌷 Free Easter Goodies on [Brand Name]
  10. Happy Easter! And some exciting news…
  11. ✨ Wishing you the happiest Easter of all ✨
  12. HAPPY EASTER

Mother’s Day Subject Lines

Day: 8 May

  1. Mother’s Day GIVEAWAY Winners!
  2. Psst… It’s Mother’s Day in less than a month!
  3. Free with Mother’s Day Special-3 SodaStream Syrups!
  4. Anyone thinking about Mother’s Day yet, or is it just me?
  5. 25% Off Plus FREE Lip Gloss Mother’s Day Special šŸ™‚
  6. IMPORTANT: We’ve just extended the Mother’s Day Sale by 24 hours!
  7. šŸ’Mother’s Day Weekend! šŸ’ @ [Brand Name]
  8. What Moms Really Want This Year For Mother’s Day
  9. Reminder: Mothers Love LILY and LAURA 🌸 šŸ’•
  10. Shower Mummy with ā¤ this Mother’s Day

Summer Email Subject Lines

summer

The warm summer days are now at our doorstep, and people are eager to get out and be more active. This is truly a great, happy time for most of your customers and subscribers, and it’s important that you use that mood to help you strengthen your relationships and boost your yearly sales.

This is a particularly great period for any company that sells clothing, outdoor gear, sports, and activities, as well as anything related to outdoor events, festivals, home and garden products, etc. But really, no matter what product it is you’re selling, you can find a summer angle.

General Summer Subject Lines

  1. Summer Sleepwear Sale
  2. Ulta Beauty: Oh, hey summer šŸ˜Ž
  3. SUMMER DISCOUNT!
  4. You this summer: šŸ™†ā€ā™‚ā€šŸ•ŗšŸ„ā€ā™‚ā€ā›¹ā€šŸ˜Žā€
  5. Tailgate: The summer sale keeps shining.
  6. Summer Gets Better!
  7. Yelp: Rise and Shine, It’s Beach Time
  8. the summer has finally arrived
  9. Summer is almost over, and the heat is on
  10. Guitar Center: Fun in the Sun Savings End Today

Father’s Day Subject Lines

Day: June 19

While Mother’s Day (which happens in Spring in most countries around the world) celebrates themes of appreciation, love, flowers, and others, Father’s Day tends to be more summer-focused.

  1. Groupon: What your dad really wants this year
  2. 10 Things Your Dad Really Wants this Father’s Day
  3. Patagonia: Thank you, dad!
  4. Kitson Couture: Father’s Day Gift Ideas
  5. HARRY’s: Never a dull moment with dad
  6. Get Father’s Day sorted
  7. Thank you Dad
  8. DTLR: Don’t Worry, We Know What Dad Wants
  9. Penguin Random House: What’s better than a dad joke? A dad book!
  10. This Father’s Day, he deserves something special!
  11. Boden: How we’re spending Father’s Day.
  12. Sonos: It’s almost his day. Get ready.
  13. Fathers Day Sale, Tons of Movies Restocked
  14. HARRY’s: 1 day left for dad’s special gift

Independence Day Subject Lines

Day: July 4

Perhaps because it falls right near the middle of summer, Independence Day is a great patriotic celebration. Compared to other countries, where it can be a more somber affair, the US Independence Day is a time for fun, sun, barbecues, and cocktails. People plan to spend a good amount of time (and money) on having fun.

  1. Celebrate Your Independence
  2. Independence Day Special
  3. USA! USA! USA!
  4. Our favorite 4th of July essential is…
  5. LAST DAY Independence Day Sale | up to 70% Off
  6. 3 Tips for Creating Your Own Independence Day
  7. A Secret Independence Day
  8. INDEPENDENCE DAY SALE!
  9. Don’t Forget! Up To 65% off During Our Fourth of July Sale
  10. Celebrate freedom with free shipping
  11. On America’s birthday, YOU get a gift — 40% off!

End-of-summer Subject Lines

  1. END OF SUMMER CLOSE OUT SALE !!
  2. Are you ready for autumn? No!!!
  3. End Of Summer Sale
  4. [Brand Name] End of Summer SALE!!! 70% Off & MORE 4 ADDED!!!
  5. It can’t last forever: [brand]’s summer sale ends on Sunday
  6. End of summer BLOW OUT! Giveaway winners 5 announced!
  7. New lines added to our end of summer blowout!

Back-to-school Subject Lines

This is a great time to make sure students (or their parents) are prepared
for this occasion. You can highlight your more serious, high-ticket products,
such as laptops, phones, furniture, and even more expensive clothing. As always,
entertaining subject lines work well, especially when it’s related to students,
high school, or college.

  1. BACK TO SCHOOL! Come join the FUN! šŸŽ’
  2. Your back to school checklist
  3. OH DEER POP UP SUPER SALE! Back to school Shopping!
  4. [name]: are you ready to go back to school?
  5. School Time = Play Time
  6. $5 Back to School Deal āœ
  7. Our College Survival Guide
  8. Pack Your School Bag with These Savings šŸ’°šŸŽ’
  9. Back to School never looked so good! Specials all week!
  10. Your College Checklist
  11. šŸ= Back to School šŸšŒšŸŽ
  12. Get Your School Supplies Shipped for Free
  13. 30% OFF BACK TO SCHOOL SALE šŸƒā€ā™‚ļø

Related: Analyze the ROI of your email campaigns with these best link tracking software

Fall Email Subject Lines

autumn

Summer was a nice break, but now in the fall, it’s important for people to get back to business, students to get back to school, and to focus on longer-term goals and strategies. This could be updating their electronics and gadgets, enrolling in courses, or buying higher-ticket items.

General Fall (Autumn) Subject Lines for Emails

Here are several fall email subject lines to kickstart campaigns…

  1. [Brand Name] colour for Fall
  2. All Treats, No Tricks = 50% Off
  3. Fall Savings Event starts today.
  4. So Long Summer ?
  5. [Brand Name]’s back for fall
  6. āš ļø This is NOT a trick!
  7. We like a little mystery šŸ˜‰
  8. FALL FREEBIE
  9. End of Summer Sale: Last Call
  10. šŸ The [Brand Name] Start of Fall Sale šŸ‚
  11. Psst… First Look at Fall
  12. New Post – How To Wear Long Coat This Fall

Autumn Subject Lines

  1. Swedish simplicity for autumn
  2. We Thank You, Veterans šŸŽ–ļø
  3. {{Customer name}}, Autumn Skincare Tips
  4. Make that extra hour count…
  5. 🌲 Gear Up for Autumn!
  6. Fall into Autumn: See What We Got for Your Pets
  7. Autumn/Winter is on the way – See what’s new

Labor Day Subject Lines

The mood that is important to focus on is the fact that it’s a day off. It
provides people the opportunity to visit union parades, but that isn’t the
most common activity. Usually, on this day, people take the day to represent
the official final day of summer.

  1. Labor Day Weekend Blowout
  2. Shop more – Work less
  3. Labor Day Sales Ends Midnight šŸŒ›
  4. Only 2 Days Left! Huge Labor Day 50% OFF SALE!
  5. You’ll ā¤ļø Our Labor Day Deals
  6. Labor Day Sale and product arrivals.
  7. Labor Day Deal
  8. Fall in Lā¤ļøVE with our Labor Day Bonus Especially for YOU!
  9. Be an Early Bird and Take an Extra 10% off!
  10. šŸŽ‰ Celebrate hard work with big savings with the [Brand Name] Labor Day Sale! šŸŽŠ

Halloween Subject Lines

Halloween is one of the most fun times of the year for all businesses (and
people in general). It is the time when adults can tap into their childhood, and
children can eat almost infinite amounts of candy.

Here are some of the comical Halloween email subject lines to use in the Halloween season.

  1. Have a Fang-tastic Halloween
  2. What? Halloween already? šŸŽƒ
  3. Halloween Treats: Disappearing in 6 Hrs šŸ•§
  4. This is not a trick…
  5. šŸŽƒ Frightful šŸ‘» delightful šŸšļø decor šŸ’€ for Halloween
  6. Happy Halloween from [Brand Name].
  7. Big Deals: No Tricks, All Treats!
  8. You can still be a unicorn!
  9. In the spirit of Halloween.
  10. šŸ‘» ✨Happy Halloween from [Brand Name]! ✨
  11. There’s no debating this SPOOKY-Good Deal
  12. {{Customer’s name}}, šŸŽƒ UP TO 80% OFF HALLOWEEN SALE šŸŽ‰
  13. šŸ‘» BOO!
  14. Harley Stereo Halloween Sale
  15. šŸŽƒ Scary Savings! Get Ready for… HALLOWEEN
  16. Halloween makeup inspo: Mystic Mermaid šŸ§œā€ā™€ļø
  17. Just for you! šŸŽƒ Halloween Sale! 30% OFF storewidešŸ‘»
  18. HAPPY HALLOWEEN SALE
  19. ā˜ ļø Beware: Halloween Sale Ends Today ā˜ ļø
  20. Is Fortnum’s haunted? šŸ‘»

Veterans Day Subject Lines

With Veterans Day, much or most of the focus is squarely on the way military, as it is a day to remember all veterans who served in the war, and not just those who have passed away (Memorial Day).

  1. Celebrating Veterans with DOUBLE POINTS!
  2. $10 OFF Veterans DAY
  3. Free Shipping šŸ”µ Veteran’s Day Sale
  4. Veteran’s Day blowout
  5. Veterans day sale! 15% off all orders

Thanksgiving Subject Lines

Thanksgiving is a wonderful time for enjoying time with your family. While it’s a big, important holiday in North America, a lot of the best-selling products and services have to do with the Thanksgiving dinner.

Another reason is that most businesses tend to direct their focus to the Black Friday/Cyber Monday shopping weekend.

  1. Thanksgiving Sale!
  2. Best. Thanksgiving. Ever. It all starts here.
  3. Thanks for being you.
  4. Thanksgiving Weekend Sale at [Brand Name]!
  5. It’s a time to give thanks
  6. Thanksgiving Week Sale!
  7. šŸŽƒ Pumpkin Spice. Thanksgiving and Freebies ā˜•
  8. Express gratitude with our gorgeous gifts
  9. What we’re thankful for
  10. Pre-Thanksgiving Cleanse SAVINGS!

Black Friday Subject Lines

This is by far the biggest eCommerce shopping holiday of the year. From Thanksgiving until Cyber Monday, shoppers spent an amazing $270 billion globally and $60 billion in the U.S.

On Black Friday, Adobe found spending on smartphones in the U.S. jumped 25.3 percent year-over-year to reach $3.6 billion, representing 40 percent of total online spending. So, ensuring your email subject titles are mobile-friendly is critical in 2022 and beyond.

Most of that came from Black Friday, which is when all online shops try to offer their biggest sales of the year. This is especially an important point where you need to use the most attractive and high-performing subject lines to really grab your customers’ attention.

Pre-Black Friday

Use these subject lines before Black Friday starts.

  1. Pre-Black Friday Sale!
  2. šŸ›‘STOP EVERYTHINGšŸ›‘ BLACK FRIDAY STARTS NOW!
  3. Sale Sneak Peek šŸ‘€
  4. Just 48 hours left until your favorite ? Friday ?
  5. Here’s Early Access to 50% Off Sitewide
  6. Be Ready, The Black Friday Sale Is Coming…
  7. Get an exclusive sneak peek at our Black Friday sales
  8. 3 Words: 1ļøāƒ£ Black. 2ļøāƒ£ Friday. 3ļøāƒ£ Deals. More coupons enclosed!
  9. Time is running out // Black Friday Early Access
  10. Don’t break the bank this Black Friday
  11. Can’t wait until Black Friday? Save now.
  12. BFCM Is Coming Early For You!
  13. Early Bird BFCM Discounts

Black Friday

Use these on the Black Friday. Make sure you are reaching your subscribers multiple times per day.

  1. Get. In. Here. Now. The Black Friday Sale Has Arrived!
  2. Blink & You’ll Miss It
  3. Psst … 25 Black Friday Sales You Must See to Believe ?
  4. This Is A Once-In-A-Year Sale-Don’t Miss It!
  5. [Brand Name] – Black Friday Coupon Code & New Products!
  6. Finally! It’s Black Friday – GO GO GO!
  7. Unbelievable bargains this Black Friday!
  8. Black Friday Sale Starts Now
  9. šŸ‘‡Better Than Their Dealsā˜ļø Up To 40% Off
  10. INSIDE: Our Black Friday Offer
  11. Small Business. Big Bargains. This Saturday Only.
  12. 50% off before Black Friday!!!
  13. Is it too late to save for Cyber Monday? ā³ Definitely not!
  14. [Brand Name] Black Friday Specials
  15. You deserve something special ā¤ļø
  16. šŸ’„ EXTENDED: Black Friday deals (but not for long!)
  17. You’re not gonna believe today’s deals!
  18. The Clock’s Ticking ā°
  19. ACT NOW: Only 2 Hours Remaining On The Biggest Sale Ever!
  20. Clock’s Ticking On Our Sale ā°
  21. ā—BOOM! Black Friday Specials are here…
  22. 😱Black Friday is nearly over 😱
  23. What Are You Doing? It’s Almost Saturday!

Cyber Monday Subject Lines

Cyber Monday was meant to be the eCommerce version of Black Friday,
which was normally focused on brick-and-mortar shops.

However, that seems to have blended to the point where the entire BFCM
weekend is a mix-bag of brick-and-mortar and eCommerce holiday sales.

Sales continue to extend to the Tuesday after Cyber Monday, known as Giving Tuesday, which emphasizes giving to charity after the BFCM sales rush. However, it’s pretty much an extended Cyber Monday, a trend you can (and should) take advantage of.

  1. Cyber Monday is almost here!
  2. Inside: Your Exclusive Cyber Monday Offer!
  3. LAST CHANCE for Cyber Monday! Make the most out of it!
  4. Cyber Monday Sales Start in 3 … 2 … 1
  5. Shop Our Cyber Monday Sale!
  6. Cyber Monday Starts Now šŸŽ
  7. These Cyber Week bargains might not last until Friday
  8. Did You Get All Your Gifts?
  9. Celebrate! It’s Cyber Monday! šŸŽ‰
  10. New Skis – Discount Skis – Cyber Monday Deals
  11. Finally! It’s Cyber Monday – GO GO GO!
  12. Last Call! Cyber Monday savings end today!
  13. This Sale Will Break The Internet
  14. EXTENDED! 50%. Off. Everything.
  15. Black Friday through Cyber Monday Sale!
  16. Last Call! Cyber Monday ends in 5 hours
  17. Our Once-In-A-Year Sale Is Almost Over!
  18. Hurry! These Deals End Midnight Tonight!

Winter email subject lines

winter

Winter is a time that contains the end-of-year (Christmas) holiday shopping season. However, the highest shopping period has just passed, as the Black Friday/Cyber Monday weekend should surely have brought you your best sales of the year.

That being said, there are still a good amount of holidays and events you can use for your email campaigns, including:

  1. Christmas
  2. Boxing Day
  3. New Year’s Eve
  4. New Years
  5. Chinese New Year
  6. Valentine’s Day

In this section, you will find the best winter email subject lines to use on your email marketing campaigns.

General Winter Subject Lines

Winter is both a great and not-so-great season. By now, you’ve got a good flow going, like your Black Friday/Cyber Monday weekend sales period has gone off (hopefully) without a hitch.

  1. Winter Sale!
  2. Don’t get left out in the cold
  3. šŸŽ Save up to 50% – Storewide Winter Sale
  4. 3 Days of Brr-illiant Deals
  5. Who says you can’t be stylish and warm?
  6. šŸ˜ Travel by Train! Save 50% during our Winter Sale!
  7. Winter Blues?
  8. Brrr! It’s Cold Out There!
  9. Free Shipping! Don’t brave the cold ā„ļø
  10. Hot prices, just for you!
  11. Stay stylish, and stay warm!
  12. The New WINTER Collection is Live!

Christmas Subject Lines

Christmas is an interesting period for marketers. On the one hand, it quite literally is an important religious holiday (perhaps the biggest religious day for Christians around the world). On the other hand, it is also a popular shopping period, and there are many people that celebrate Christmas (spending time with family or gift-giving) who would not identify as Christian or even religious.

Therefore, the question often comes for marketers about how to communicate a happy mood without necessarily isolating groups of people. Perhaps that’s why the discussion (or often argument) arises over which word to use for this period: ā€˜Christmas,’ ā€˜Xmas,’ or ā€˜Happy holidays.’ A quick look at Google Trends shows that there’s no real competition:

The top-performing Christmas email subject lines

  1. Treat yourself to fine home Hi-Fi Audio with our pre-Christmas Specials
  2. šŸ’™ [Brand Name] – MERRY CHRISTMAS – FREEBIE – 50%OFF – NEW LICENSE
  3. LilyPad Christmas Wish List
  4. ā„ A Quick Timeout To Say…
  5. Get ready for Christmas šŸŽ„
  6. Merry Christmas to our audiophile community…
  7. Guess Who’s Coming to Town? šŸŽ…
  8. Merry Christmas and Happy Holidays from [Brand Name]
  9. Just Add Magic
  10. You ordered, the North Pole delivered.

The top-performing Xmas email subject lines

  1. Shipping for Xmas Delivery
  2. New RDQ motors and last minute Xmas gift ideas
  3. WIN: THE X BAG! + LAST CHANCE TO ORDER BEFORE XMAS
  4. 2for1 šŸŽ HAWKERS XMAS šŸŽ
  5. 15% OFF!! Code GIFT15 ! Ends in 24 hours! Last chance for Xmas delivery!

The top-performing Happy Holidays subject lines

  1. Merry Christmas and Happy Holidays from [Brand Name]
  2. Happy Holidays
  3. 🚨 This is an Emergency
  4. From us to you, xoxo FP
  5. Last chance for a last-minute gift, delivered instantly
  6. Happy Holidays and a Gift for You
  7. Happy Holidays! – [Brand Name]
  8. You’ve Waited All Season For This…
  9. happy holidays! ā¤ enjoy an extra 40% off sale on us
  10. Happy Holidays From [Brand Name]!

New Years Subject Lines

New Year (or New Year’s Eve) is a great time for many different types of products…

  1. New Years Promo 25% Off Everything!
  2. Thank You
  3. ✨ Start the year refreshed with $200 off ✨
  4. New Year, New Gear āš™ļø
  5. Happy New Year!
  6. New year, NEW FPV goodies!
  7. Happy New Year Sale! Save 15%!
  8. New Years Sale
  9. Happy New Year ✨
  10. 20212021

Valentine’s Day Subject Lines

Valentine’s Day may present the first big sales season of the year. While New Year’s is focused on getting rid of your old inventory (and people looking for great deals), Valentine’s Day is the time to start highlighting your new stuff.

Here are several best email subject lines to use in Valentin’s Day season to boost your sales…

  1. Hanky Panky for Valentines
  2. Remember the first time?
  3. To: You. From: Us. šŸ’˜
  4. Something special for your Valentine…
  5. Valentine’s & Mardi Gras Leggings!
  6. Will you be our Galentine?
  7. A Tale as old as Time šŸ’˜
  8. New Valentine freebie posted + $1 files!
  9. L-šŸ’–-V-E;
  10. Love will tear us apart [brand name] will bring us together.
  11. Free shipping today! – Happy Valentine Day! ā¤
  12. Join us for a sexy special event
  13. Say it like you mean it.šŸ’—
  14. Order Today for Delivery Next Week of Valentine’s Day Leggings!
  15. send yourself a NEW scent. šŸ˜
  16. We ā¤ļø you;
  17. Need the perfect gift? šŸ’Œ
  18. There’s still time, Valentine!
  19. Valentine’s Day Celebration ends in 6-hrs šŸ••
  20. This will end in 4 hours. But our love won’t!

Chinese New Year Subject Lines

The Chinese New Year (or the year of the Ox) may be a winter or spring holiday, depending on when it actually starts. Usually, however, it falls somewhere in February, so it’s a good bet that you’ll hear about it around the time Valentine’s Day rolls around.

Here are some of the best lunar new year email subject lines…

  1. Happy Chinese New Year [YEAR]!
  2. A Big Surprise Awaits You … Happy Chinese New Year
  3. 🧨How to Catch a Dragon for Lunar New Year?šŸ‰ The answer is here…
  4. Get lucky with the NEW Lunar New Year: 2021 Edit ✨
  5. Chinese New Year Sale – Year of the Rooster šŸ“šŸ“šŸ“
  6. Chinese New Year Holiday
  7. Wishing You Health, Happiness & Prosperity
  8. Get your order in before Lunar New Year.
  9. The Luxury Lunar New Year Gift Guide šŸ‚ ✨
  10. Final Hours: The Lunar New Year Bonus

Top Email subject lines from a few influencers in the marketing industry.

In this section, you will find out several email subjects from influencers in the marketing industry. Examine the length, what it includes and how the email subject lines are structured.

Neil Patel

Neil Patel is a renowned marketing guru, co-founder of CrazzyEgg, HelloBar, and the owner of the NeilPatel.com website that talks about online marketing. He uses email marketing to generate sales for his business and promote new blog posts. Part of his business model is consultation, and email marketing as a channel helps him.

His email messages, in general, are short and to the point. He also uses the P.S in messages, and there is a CTA link on the P.S message.

neil-patel-newsletter

Here are some of the best of Neil Patel’s email subject lines to inspire.

  1. “Be a Better Copywriter: 7 Lessons From 4 Legendary Books”
  2. “How I Got Over 942,000 YouTube Subscribers (And You Can Too)”
  3. “Here’s a Customized List of Keywords You Can Rank For Today”
  4. “If You Have Zero Website Visitors, Do This First”
  5. “What I Learned by Spending $100,000 on TV Ads”
  6. “3 SEO Trends in Automation (Trend #3 Is Coming Sooner Than You Think)”
  7. “Ad Secrets From Big Brands”
  8. “Don’t Get Fooled: 17 Questions to Ask Before Hiring an SEO Company”
  9. “How to Score a Perfect 100% on Google PageSpeed Insights”
  10. “How to Find Lucrative Keywords That Are Easy to Rank For”
  11. “A Step by Step Guide to Modern Broken Link Building”
  12. “9 Vital (And Free) WordPress Plugins Every Website Needs”
  13. “How to Cut Your Bounce Rate in Half with Interactive Content”
  14. “Free Email Marketing Training Course”
  15. “Stop Guessing: Here’s a Social Media Strategy That Works”
  16. “How to Create The Perfect Social Media Post”
  17. “What Are The Best Times to Post on Social Media”
  18. “100 Lessons Learned from 10 Years of Blogging”
  19. 6 Clever Ways to (Ethically) Boost Ecommerce Store Sales
  20. “How to Structure a Perfect SEO Optimized Page”
  21. “How to Influence Purchasing Decisions”
  22. “Announcement: Please do this for the upcoming Google update”
  23. “Publishing Your Next Blog Post”
  24. “What SEO Used to Be Versus What SEO Is Now”
  25. “10 Title Tag Tweaks That’ll Boost Your SEO Traffic”
  26. “How to Write a Great Value Proposition”
  27. “How to Get 247% More People to Read Your Content”
  28. “How to generate 355 backlinks with $29 (without breaking Google’s guidelines)”
  29. “How to Keep Your Readers on Your Blog Longer”
  30. “Here’s what you should blog about”
  31. “Here’s What You Need to Outrank Your Competition”

Here are some common features of Neil Patel’s email subject lines.

  • Lengthier headlines
  • Use numbers and include curiosity
  • Less likely to include emojis
  • Many titles are case studies
  • Uses email subject line templates and swipe files to generate similar-looking subjects for email campaigns

CopyBlogger

CopyBlogger.com is a popular blog on content copywriting founded by Brian Clark. Email marketing is one area CopyBlogger talks about a lot.

copyblogger-email

Here are some of the top email subject lines by CopyBlogger…

  1. “REMINDER: Last day to upgrade for $100 off”
  2. “LAST DAY: Join The Showrunner Course Before It Closes (and Becomes
    Recurring)”
  3. “LAST DAY: Get a Free Migration to Better Hosting at a Lower Price”
  4. “I have a special offer for you”
  5. “The Content Graveyard (and Why So Many Articles Fail)”
  6. “More Sales in Less Time (without Sleaze): How to Automate a Successful Sales Funnel”
  7. “The Most Powerful Way to Persuade”
  8. “Time is Running Out to Join The Showrunner Podcasting Course”
  9. “Get Our Proven, Step-by-Step Podcasting Course (While Registration is Open)”
  10. “That Exhilarating (and Terrifying) Feeling of Learning a New Skill”
  11. “How to Ruthlessly Cut Worthless Words from Your Sales Copy”
  12. “Webinar for you: Why People Fail When Creating Products”
  13. “Are You Cheap or Are You Exceptional? How to Price Your Services”
  14. “TWO HOURS LEFT: It’s Your Last Chance to Get Our Big Black Friday Discount”
  15. “3 Unexpected Ways Writers Deliver Value (So They Can Charge More)”
  16. “Migrate to Synthesis Free of Charge (Normally $99) This Week Only”
  17. “Check out the 2015 Small Business Content Marketing Report”
  18. “Why You Hate Writing”
  19. “LAST CHANCE (90 min left): Then Monthly Billing for Rainmaker is Gone”
  20. “4 Practical Ways to Benefit from Impostor Syndrome”
  21. “Reminder: Lock in Monthly Billing for Rainmaker Today (Before It’s Gone)”
  22. “Free Webinar: Build an Email List That Builds Your Business”
  23. “4 Places Writers Leave Money on the Table”
  24. “Get a Massive Discount on the Studio”
  25. “Press All-Theme Pack Before the Price Goes Way Up”
  26. “Brian Clark was wrong”
  27. “ONLY TWO HOURS LEFT … Last Chance to Upgrade for $100 Off”
  28. “SEO Defined in 60 Seconds [Animated Video]”
  29. “Upgrade to Authority and save $100 (this week only …)
  30. “Ask Yourself These 3 Simple Questions to Craft Better Headlines”
  31. “Last Day to Access Authority for Less”
  32. “Does Your Copy Pass the ‘Forehead Slap’ Test?”

What you could see in common about CopyBlogger’s email subject lines…

  • Titles are lengthier
  • Utilize FOMO (fear of missing out) in many sales emails
  • Use prices in headlines

Social Triggers

Darek Halpern is the founder and owner of SocialTriggers.com, and he is known for his email marketing expertise particularly. His emails are mostly storytelling ones, and this makes emails are not just getting more clicks but also fans all around the world.

Here are some catchy email subject lines from Social Triggers…

  1. “The Proof: 18 people. 18 problems. 18 success stories stories.”
  2. “How I Got 26,778 Subscribers In 13 Months”
  3. Great Copywriting Requires This One Skill….
  4. “How I Got 4,387 Subscribers In 47 Days”
  5. “can you explain THIS to me?”
  6. “Am I really the ā€œbad guy?ā€”
  7. “Why I spent $25,000+ on a web design”
  8. “It will only take 15 minutes” <- A big lie we tell ourselves
  9. “97.3% of people said YES”
  10. “So, I have big news – I QUIT”
  11. “GREAT news (here’s why)”
  12. “Get to Yes: How to Make People Buy”
  13. “I was in the hospital…”
  14. [NAME] – does entrepreneurship feel like this?
  15. “You’ll think I’m crazy…”
  16. “Still need more subscribers?”
  17. “Is this for real?” <- Yes, [NAME]
  18. Our deal is LIVE – you’ll love it
  19. “How Saying No Will Change Your Life (Plus I’m Hiring 5 People)”
  20. “How to Deal With Bad Customers”
  21. “Fake News – “How do I start a business with no budget?””
  22. “The Secrets of ā€œProfitable Online Coursesā€10,000 in 30 days?”
  23. “Download Now: How to Write Faster In 5 Simple Steps”
  24. “Do it once. Use it forever.”
  25. “How I made $46,398 in 10 Days”
  26. “You’ll think I’m crazy…Struggling to make more sales? Follow these 2 simple
    steps…”
  27. “Why are you doing this?”
  28. “If you sell online courses, open this (if you don’t, burn it with fire)”
  29. “Guarantees boost sales. Here are 39 you can copy and paste”
  30. “Writing used to be hard. Then I tried this…”
  31. “Confession time”

What can you see common in Social Triggers’ email subject titles?

  • It uses personalization, particularly the name.
  • Uses conversational phrases thoroughly, even in subject lines
  • Uses numbers

Here is one of Social Triggers’ emails:

socialtriggers-email

Product Hunt

One of my favorite places to find new SaaS apps and tools for my business. Product Hunt‘s newsletter is filled with humor and curiosity.

Being a service that attracts a lot of business owners and entrepreneurs, it is hard to take the attention of tech-savvy marketers. But, Product Hunt’s email subject lines are not only eye-catchy but also are filled with a hidden, curious message.

  1. A bet on Zoom
  2. How to get $$$ for your data
  3. The Stripe mafia
  4. Dear Hacker, 🄺
  5. RIP CVs
  6. The Anti-Google
  7. It’s over
  8. Mo’ data mo’ problems
  9. F u taboos
  10. omfg best video ever
  11. Notifications that don’t suck
  12. šŸ¦„ A unicorn IRL
  13. Great question
  14. Good idea
  15. RIP ads… wait, nm
  16. If Etsy and TikTok had a baby, by ex-Airbnb makers
  17. NEW from Apple
  18. ā€œStick the finger to free trialsā€
  19. RIP Craigslist
  20. And the $5K grants go to… šŸ’ø
  21. Myspace, anyone?
  22. Feeling good
  23. How to get out of video calls 😈
  24. Here’s ANOTHER ONE
  25. Thank you 😻
  26. How normal is your face? šŸ¤”
  27. Us vs. the Machines
  28. ā€œThis is game-changingā€
  29. Watch Netflix, save the planet
  30. The most underrated skill in startups

What are the unique components of ProductHunt’s email subject names?

  • Most are shorter
  • Uses emojis appropriately
  • Uses tech-savvy words
  • Most subjects trigger curiosity

The STM Forum

STM Forum is a premium web community for professional marketers. Most affiliate marketers and online advertisers get on STM to discuss new marketing trends and strategies to stay ahead of others. It is a newsletter filled with fantastic news and popular forum posts for the previous week.

Here are some eye-catching email subject lines by the STM Forum newsletter, which you can steal to increase your open rates in email campaigns.

  1. [NAME], you have 24hrs.
  2. 🤪 New TikTok Aff Craze?
  3. How to Generate Over $1M per Year
  4. šŸ’µ $20k/day (TikTok Breakthrough)
  5. [CASE STUDY] How to Turn Turd into Gold
  6. [Shhh!] Sneaky Loophole Found – Awaiting Your Exploitation
  7. šŸ›Žļø 10 Important Ecommerce Trends to Watch For in 2021
  8. āœ‚ļø Curb Your Chargebacks
  9. šŸ“Ŗ 347 billion emails per day
  10. [SPOONFEEDING] Here’s Your Free Converting Campaign
  11. šŸ¤ Did You Monetize These Micro-Moments?
  12. šŸš€ You’re a Marketer. You Need This TikTok Guide.
  13. Download Link: What’s Working in Affiliate Marketing in 2021 Report
  14. šŸ¤” How to Sell on Instagram Without an Ecom Shop
  15. šŸ‘‰ Push Traffic Secrets Revealed šŸŽ‡ Push Ads Trends and Predictions for 2021
  16. 🧨 Unwrap Your 2021 STM Gift – 30% OFF
  17. Everyone is going! Are you?
  18. šŸ˜‰ We know exactly what you need…
  19. 😱 Kylie Jenner’s Unique Content Marketing Strategy ($900M in 3yrs)
  20. How to Buy a Click Once and Resell It 1000 Times (and win $1k)
  21. Is this the next big thing in online marketing?

What are the special commodities of STM Forum’s email subjects?

  • Long subjects
  • Uses emojis from the very first
  • Uses numbers
  • Use social proof and case study subjects

Appsumo

Appsumo is a digital product launch marketplace where people can buy digital marketing apps (mostly SaaS tools) for a one-time fee or a lifetime discount. Many startups were featured in Appsumo earlier; hence, Appsumo has become the go-to place for many professionals to buy access to premium marketing assets.

Many people still get on Appsumo more than its alternatives because it has a giant email list. According to Appsumo, its email list is well over 1 million subscribers in total. That is a lot of professional marketers’ eyeballs! As a primary sales driver, Appsumo maintains its email list well, and its emails are evident for it.

Here are some of the best AppSumo email subject lines. Use these or customize them to get more opens on your email campaigns!

  1. If you build it…
  2. You have great taste
  3. 1, 2, 3, go
  4. Something’s coming…
  5. It’s like found money
  6. Friendly reminder
  7. Only 24 hours remain
  8. The wait is over
  9. A real class act
  10. Going off the air
  11. Tell us how you really feel
  12. You were right…
  13. Get excited—Sumo Day is coming!
  14. Now’s your chance
  15. #Leaving
  16. There go our heroes
  17. Don’t miss your chance
  18. Come see for yourself
  19. Mission: critical
  20. Okay, you earned it
  21. Almost out of stock
  22. A breath of fresh air
  23. Highly classified
  24. Today is about you
  25. The best deal just got better

What does Appsumo use mostly in their email headlines?

  • Uses shorter words
  • Uses “you”, “your” etc., to address the reader from get-go
  • Use entertaining words

Foundr Magazine

Foundr Magazine features top marketers and successful entrepreneurs in different industries, mainly in digital marketing. Its newsletter is filled with many inspirational success stories, and the email subject lines supplement the email body content.

Here are some of the best email subject lines by Foundr Magazine.

  1. STOP praising ā€œhard workā€
  2. āš ļø This will destroy your business
  3. Systems don’t have to be complicated!
  4. Exclusive gift for [NAME]
  5. Happening tomorrow – for Facebook advertisers!
  6. [vid] Email Marketing Growth Hack That’s Getting 19% Click Thru
  7. [NAME] – FREE Ecommerce Mini-Series…
  8. [Deadline] final call, [NAME] (hurry)
  9. 6 exclusive gifts you’re gonna love, [NAME] šŸ¤ž
  10. We need your help, [NAME].
  11. Fwd: What would [NAME] pay for this?
  12. re: quick reminder
  13. Re: You’re not a dummy!
  14. Fwd: [NAME], we on for Thursday?
  15. Fwd: Attention required
  16. Closing Today
  17. [PROOF] – Read This If You’re In Ecommerce…
  18. What does it take to be an entrepreneur?
  19. ā€œWeirdā€ 3 Minute Video by Founder of Beardbrand
  20. 5ļø low-cost business ideas
  21. The WORST Business Advice Ever?
  22. šŸ”„SPECIAL Bonus šŸ”„
  23. Everything is figureoutable
  24. ⚠ DON’T DELETE THIS ⚠
  25. The ā€œmost obviousā€ copywriting secret
  26. Printful’s incredible growth
  27. 🚨GIVEAWAY ALERT🚨 Happy World Entrepreneurs’ Day!
  28. Forbes Is Calling This ā€œThe Futureā€
  29. Your masterclass Starts NOW!
  30. [YOUTUBE] The man who’s generated 2B leads
  31. We tripled our business. Here’s how.
  32. Now THIS is how you do email funnels
  33. Is this the year?
  34. More profits with LESS overwhelm
  35. Seriously, get this book

What are the common ingredients of Foundr’s email subjects?

  • Uses personalization
  • Use social proof

PropellerAds

Propellerads is a popular advertising network specializing in pop traffic, push traffic, and native ads. Its revenue is purely based on its advertisers. Here are some creative email subject lines that Propellerads use to take advertisers back on its ads network.

  1. We won’t stop doing this
  2. Freedom to advertise!
  3. Become a ninja in making profit ā›©ļø
  4. Can You Feel It? This Summertime Sadness?
  5. Bring the tequila! It’s time to celebrate!
  6. Waiting for a sign to start? This is it!
  7. Love, this might be my last email
  8. Will Popunder face its end in 2021?
  9. Let’s convert cheap traffic into large payouts
  10. $25 bonus & video c-c-c-combo! šŸ’Æ
  11. Target like a PRO
  12. Oops, that was embarrassing… Let’s try again on March 27?
  13. First campaign, huh? Well, get a bonus for a good start
  14. Wanna play a game?
  15. You’ll love this email šŸ˜
  16. [NEW] 219% and 78% ROI case studies šŸ”„

How PropellerAds uses emails to get most from their list

  • Periodically sends coupons, bonuses, etc.,
  • Sends guides and case studies

Best Email Subject Lines by Email Marketers

Email marketing has become a professional career for many people. In fact, many use email list building as a business model. Some even utilize email traffic to make money with affiliate products and make sustainable passive income.

While some people just use Solo ads email clicks for affiliate marketing, many professional marketers build their own lists and make money promoting other people’s products. So, over time, those people’s email subject lines have become statistically proven ones that get not only more opens but also more sales too.

Here are some of the best email subject lines by top email marketers in the industry.

Ben Settle

Self-proclaimed as an Email Supremacist Indeed, Ben is one of the best email copywriters I have seen over the years.

Still, his email newsletters are getting attention because of weird subject lines and compelling copies. Here is one email copy by Ben Settle. Notice there is only one CTA at the bottom, and the rest is about storytelling.

ben-settle-email

Here are some catchy email subject lines by Ben Settle.

  1. Horrible advice taught by otherwise brilliant internet marketers
  2. Why thinking hurts peoples’ brains
  3. Why I keep ignoring your emails
  4. Why this batty left wing governor may be the world’s greatest affiliate marketer
  5. Marketers escaping the US like it’s the Titanic
  6. Defeated men I refuse to sell to
  7. The paradox of the boring sales superstar
  8. How Zig Ziglar became history’s most successful motivation speaker by offending the hell out of people
  9. The horrifying secret of the $7,000 handbag
  10. The real reason Alfred Hitchcock’s movies made so much money
  11. How to tell if you’re a master or an amateur
  12. There are two types of people – those who drink, and those who pour
  13. Who wins the fight: Walt Disney vs Steve Jobs
  14. “What the hell is this crap?ā€
  15. What big thinking marketers think of small thinking marketers
  16. Why science says to stay the hell away from this kind of buyer
  17. Why it’s not a good idea to sell to children
  18. The Shaolin monk secret for creating a brand so strong people buy offers they didn’t even ask for
  19. The ugliest $375 million brand in the world
  20. The most shaggiest world class brand of them all
  21. How to tell if your favorite guru is a fraud
  22. Why buyers are liars
  23. How to create a business from scratch just browsing Facebook ads
  24. How to see the Matrix code of lies & deceit
  25. The C-word rattles the business world
  26. How to profit from draconian online marketing laws & regulations
  27. The branding lesson behind how Stan Lee spanked Superman
  28. Once upon a time, Grant Cardone had a sale
  29. How to know if your brand sucks or not
  30. How to stop the tech gods from erasing your business from existence
  31. Critical thinking is the new thought crime?
  32. The dystopian future of businesses relying on Facebook groups
  33. Proof Email Players ain’t magic, but can work like a charm
  34. The oldest persuasion secret never told
  35. Little-known, brutally sadistic client manipulation tactics
  36. 13 signs you might be thinking too shallowly
  37. The two biggest threats to email marketers today
  38. Why I couldn’t care less about marketing metrics & analytics
  39. If you’re not theorizing you’re not thinking
  40. Persuasion secrets from America’s most loved & hated presidents
  41. Why relying just on Stripe is horrifyingly naive
  42. The copywriting cult of Kardashian
  43. ā€œA homeless guy could pull this offā€
  44. How I manipulated my woman into falling madly in love with me, powerless to resist

Frank Kern

One of the godfathers of internet marketing and famous for the record-breaking one-day promotion that made him more than $18m in less than 24 hours! Frank’s Serializer seminar sold $1.4 million in 54 minutes at $10,000 per person without using affiliates.

One of the big secrets to his success was that he used email marketing very first in the information marketing field and used it very intelligently. Here are some of Frank Kern’s best email subjects lines…

  1. VERY IMPORYANT (please read)
  2. DUDE. OPEN UP (this is crazy.)
  3. WARNING
  4. controversy and KNIFE FIGHTS (read this)
  5. [NAME] need your address please šŸ™‚
  6. The Ol’ “PUT UP OR SHUT UP
  7. STOP. (can 2,000 people be wrong?)
  8. Hot diggity!! (naked in the streets)
  9. DUDE
  10. BRAND NEW (5 second read)
  11. a very BAD PERSON (video expose)
  12. [RANT] doom, gloom, and total crap
  13. bad news
  14. I know what you did
  15. [SECRET SALE] Tara this has ALWAYS worked (steal at once)
  16. SECRET (super cool šŸ™‚
  17. Fw: Here’s your download
  18. IMPORTANT
  19. WHY?? (I’m deliberately losing money)

Igor Kheifets

A professional Solo ads seller and email marketer for over a decade. His business (Solo Advertising) solely depends upon email marketing, and his emails, particularly subject lines, are just excellent!

  1. banned from Facebook 😳
  2. what happened last night?
  3. can you be a super-affiliate in 60 minutes a day?
  4. why you’re spending more than you’re making when promoting affiliate products
  5. I will teach you how to sell solo ads – for free
  6. traffic I use to dominate affiliate leaderboards
  7. open letter to Gary Vee
  8. can’t believe I’m even saying this, but…
  9. 7-step affiliate blueprint that doesn’t work (anymore)
  10. bad bad bad traffic advice (don’t do this)
  11. Peaky Blinders (refers to the TV series)
  12. my one addiction (besides IM)
  13. where are you?
  14. 😃😃😃best affiliate niche for beginners?
  15. clickbank’s #1 affiliate funnelšŸ’£
  16. NEW VIDEO
  17. what would I do if I was starting over now?
  18. NEW COUPON (don’t share)
  19. perfect traffic budget?
  20. 97% DISCOUNT GONE IN 3 HOURS
  21. affiliate income report November 2019
  22. if traffic is hard, you need to do this
  23. DIVORCE
  24. funny (but true).
  25. shocking email marketing statistic
  26. why I don’t go to internet marketing seminars
  27. Secret traffic source that makes me $6,295.79 a day

Russell Brunson

A professional marketer and the founder of Clickfunnels. He uses email marketing to promote his launches and drive an army of affiliates to his offers.

  1. want to meet the #1 award winner in ClickFunnels?
  2. last call… (5 HR WARNING)
  3. STOP YELLING… (your answer is inside)
  4. bad news… šŸ™
  5. only pay AFTER… IF you like it?
  6. will Funnels work for OFFLINE businesses!?!
  7. Were you a winner??
  8. RSVP ASAP: where should I ship your book?
  9. what?? we hit #15 ALREADY?! 😲
  10. can I help launch your next funnel?
  11. want ME to write YOUR copy?
  12. How one funnel saved my marriage…

Frequently Asked Questions on Email Subject Lines

What should the subject of an email be?

The subject of an email should be relevant to the ingredients on the email body text or main content.

How can I write a more persuasive subject line on emails?

You can master writing email subjects by practicing yourself, signing up for email marketing lists, and generating email subjects using AI tools. Here is a list of subject lines on emails by marketers.

How to add a logo or image to the sender or email subject line?

You cannot add an email to a subject line. But you can add a logo or upload an image to the sender via your email service provider. If you use Google Workspace, follow these steps.

How do you change the font in the email subject line?

You can write an email subject line from different font via a word processing program and paste the words with styles (Ctrl + V in Windows).

Are you supposed to capitalize every word in an email subject?

No. There is no theory or regulation on how words are written. But, you shouldn’t overly capitalize the email subject line because it tends to get your email messages in the spam folder. Learn more.

What is the importance of a subject line?

According to a study, 64% of people read the email based on the subject line, and 64% of people delete the email, 69% of people mark the email as spam based on the subject line alone. Download a list of good email subject lines for your campaigns from here.

What are the most important subject lines in e-marketing?

It depends on your niche and purpose. However, the subject lines of email confirmation, welcome email, and cart abandonment email are essential.

How to approach A/B testing of email subject lines?

First of all, make sure you have a reasonable sample size (i.e., a large size of email subscribers). Next, split test subject lines by sending different variations to segmented contacts. Once an optimal subject line is found based on open rates or sales volume, use it for the rest of the email recipients.

Should email subjects be capitalized?

No.

What email subject line length works best?

It depends on the audience segment. However, a study conducted by Return Path found that mobile devices display 25-30 characters. Plus, you can utilize the email preheader character limit to your advantage.

What is the subject line of an email?

The subject line of an email is the title or the heading of the message. Readers see the subject line first, and when clicked, they get the content.

What to make the subject of an email?

The topic of body content, addressing the receiver, or actions the recipient should follow.

Final Thoughts on Best Email Subject Lines That Get Opened, Clicked in 2023

The subject line is the first thing your subscribers recognize before reading the message. If your subject line is poor in persuading people to click on it, you will get no results as intended.

On the other hand, a better email open rate means higher engagement and a priority in getting your emails before anyone else. Current email clients are sophisticated and have taken many measures to prevent spam and irrelevant emails from getting user attention.

In this article, you’ve found 900+ catchy email subject lines that work in 2023 and beyond. Some are universal, which means you can already use them on your campaigns and expect similar or (not equal) results.

I will update this list when I find great subject lines. So, I would like to know what that subject line you still remember is. Let us know in the comments below.

Also, let us know your methods to develop good email subject lines.

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