101 Best Email Marketing Quotes to Inspire Your Spirit

This is a MASSIVE list of best email marketing quotes 📧 to motivate your business and life.

I can guess how you feel about email marketing.

You have heard email marketing got the highest ROI (Return on Investment) among online marketing channels, and it can make you lots of money EVEN if you’re asleep.

Although every point above is right, just like everything, email marketing has changed over time.

Nowadays, you can’t expect to make money by blasting an email to your entire email list.

There are more simple to advanced things to consider: Email copywriting, follow-up series, conversational tone, CTA, sales funnel, bonuses (if you’re promoting affiliate stuff), segmentation, dealing with competition, optimal times to send, and much much more.

Sometimes when nothing goes right as expected in your way, you become confused, frustrated, and even think of giving up on email marketing.

Maybe you are using the wrong strategy.

Or maybe you are not using the right tools.

My email marketing stack


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Currently, I use these tools in my business.

  • Convertful — One of the feature-rich and best on-site conversion rate optimization toolsets out there. Create deadline funnels, opt-in forms, content lockers, surveys, quizzes, and more. Read my review on Convertful to learn more.
  • Brizy — I use Brizy Cloud to create landing pages online. Find out more in this review on Brizy Cloud and alternatives. Also, if you are looking for an advanced funnel builder, I recommend Clickfunnels.
  • UpViral — I use UpViral referral software to run viral giveaways and build my email list faster. Alternatively, you can use one of these best social media contest tools.
  • UdimiUdimi.com is one of the best places to buy targeted solo ads traffic. Solo Ads are email clicks that you could usually use to grow your list or test a digital product. When you have a large email list, you too, can start selling solo ads (and make money). Learn more in this complete guide to Solo Ads.
  • Gist — CRM software to manage leads, send emails, etc.
  • Aweber — Aweber is an easy-to-use email service provider with lots of customers. I recommend this tool for affiliate email marketing. Because Aweber is affiliate-friendly and some services such as Gist are not.
  • Replug — Link management and analytics tool. I use Replug to create branded short links, generate QR codes, and more. Read my Replug review to learn more.
  • ThriveCart — The #1 online cart platform, in my opinion. ThriveCart helps you grow your business by offering complete solutions for online sales funnels, affiliate programs, joint ventures, etc. If you are a product owner, I highly recommend ThriveCart.
  • Integrately — A cost-effective alternative to Zapier with the ability to share task automation with others. I use Integrately to automate task workflow and integrate tools that are not natively connected. Learn more in this Integrately review.

One of the best ways to get inspired and motivated is by reading some email marketing quotes. There are lots of sayings on email marketing by different people in various industries.

Most of them have started from ZERO, just like you. The takeaway is they all have succeeded in email marketing.

That’s why these best email marketing quotes will help you to eliminate any doubt you might have about Email Marketing.

Recommended: Best email countdown timers to boost conversations

How to use these email marketing quotes

These are professionally designed, meaningful quotes about email marketing. You’re allowed to use these picture quotes and text quotes and share them with your followers. If you intend to use them on your website, please link back to this original article.

Here are a few things you can do with these email marketing quotes.

  • Send them to your newsletter subscribers.
  • Share them with your followers on Facebook, LinkedIn, Twitter, and other social networks. Use a tool like ContentStudio (Learn more in this review of ContentStudio) to create evergreen posts for social media.
  • Add these sayings about email marketing to your blog posts.
  • Use these email marketing text quotes in your forum signatures.

All-in-all, you can use these email marketing quote pictures with your friends, followers, and readers to build brand awareness, authority, and attraction.

Email Marketing Quotes & Sayings with Pictures

“The lead generation process starts by finding out where your target marketing ‘lives’ on the web.” — Wayne Davis

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“List building is like flossing… you know it’s good for you, but you don’t always feel like doing it.” — Nathalie Lussier

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A bad email reputation is like a hangover–hard to get rid of and it makes everything else hurt. — Chris Marriott

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Average conversion rates are meaningless. Switzerland on average is Flat.

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Perhaps not surprisingly, cash is still the #1 driver for consumers to share their information 90% of marketing doesn’t work because it doesn’t get done. — Neil Bradman 

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“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll

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“Email has an ability many channels dont: creating valuable, personal touches – at scale” – David Newman

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Related: Best Network Marketing Quotes to Grow Your MLM Business

“Don’t use big words, they mean so little.” – Oscar Wilde

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“start testing and stop arguing.”

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“Why waste a sentence saying nothing?”

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“That which is measured improves.” – Karl Pearson

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Signing up is a powerful signal of intent to buy. Send them email until they do ~ Dela Quist

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“Treat your subject lines like the movie trailer – Give a preview so they know what to expect. Make the customer the hero of your story.”

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“Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.” – Karl Murray

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Do you know that emails with personalized subject lines are 26% more likely to be opened? (Source)

But, personalization in email marketing is not just about embedding first and last names in your messages. Check out this email marketing quote to find out! 👇

“PERSONALIZATION – It’s not about First/Last name. It’s about relevant content.”

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Related: List Building Benefits for Marketers

This Benjamin Murray’s quote on business email marketing is spot on. Like most business practices, quality over quantity wins every time!

“Quality over quantity – Emails may best cost efficient but it’ no excuse to not produce quality content to give to a targeted audience.” – Benjamin Murray

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Have you ever considered the Open, Click, and Unsubscribe rates are good measures for your email engagement? Maybe you are wrong.

“Open, click and unsubscribe rates are pretty poor measures for email engagement.”

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One of my best marketing quotes is the next one. If you think about it deeply and actually implement it in your business, you will gain success, happiness, and loyalty.

“Make the customer hero of your story.”

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A good marketer knows how to make a profitable sales funnel and the feelings and beliefs of every prospect’s state of the funnel. The next marketing quotation is all about it.

“It’s important to decide on what types of leads you want at the middle & bottom of your sales funnel.” – Chris Knipper

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It is no secret that the value of a Facebook Like is less worthy than an email address. The next email marketing picture says a lot about it.

“One qualified email address is worth more than 50 Facebook Likes.”

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The beauty of business models based on email communication is that you have a customer with whom you can communicate repeatedly and again! — That makes it powerful.

“An email doesn’t have to be clicked upon (or counted as an open) to work and that in and of itself is powerful.”

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Use this email marketing caption in your messages to inspire others!

“The best time to call me is to EMAIL.”

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Does your email business on mobile? If not, think again!

“79% of respondents say they are highly likely to delete an email if they can’t read it on their smartphone.”

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Another powerful saying about email marketing.

“When you start with what’s at stake for the buyer, you earn the right to their attention.” — Jake Sorofman

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“People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” — Malorie Lucich

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Email marketing has become so popular that all content you share can be considered another type of content marketing.

Infographics, Blog content, Podcasts, Videos, and Social media are the other five forms of content marketing. But email marketing is one of the most powerful in terms of ROI! According to many studies, email marketing has got a 3,800% return on investment.

So, why take email marketing seriously and make it another important content marketing form in your business?

“Not viewing your email marketing as content is a mistake.” — Chris Baggott

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Sometimes, bigger is not always better.

“Don’t use big words, they mean so little.” – Oscar wilde

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A good content copywriter knows how to entice users to click links in emails. A name-dropper is someone who seeks to impress others by frequently familiarly mentioning important persons/things.

Check out this quote about hyperlinks in emails.

“Hyperlinks are the twenty-first-century equivalent of the name-dropper” — Chris Brogan and Julien Smith.

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Are your email marketing campaigns profitable yet? If not, you have to think about your strategy again.

“Invest in email marketing as a profit center, not a marketing expense.”

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Do you use the ‘From’ field in emails correctly? Have you A/B tested your messages with different names, such as business name vs. personal name? Everything matters! 😉

“The from line is the unsung superhero of every email”

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Your message should be short and precise. No fluff. People value their time, and irrelevant messages can disappoint your subscribers.

Remember, your audience isn’t waiting for your emails- you are likely interrupting them so you need to offer a compelling reason for them to give you 10 seconds or so.

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Data is the new oil in the 21st century. From AI to blockchain to robotics, it’s all about data. You can make precise decisions with more data in your business.

To get the right message to the right person at the right time you first need to get the right data to the right database at the right time — John Caldwell

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Recommended: Solo Advertising vs. Google Ads vs. Facebook Ads

Do not make or increase the friction in your lead generation funnels. The next email marketing saying by Eric Bower is about it.

“Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience.” — Eric Bower

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Generating leads is easy. You can buy solo ads, run media buying campaigns, utilize CPA marketing, give PPC advertising a try, or hold a giveaway.

The next email marketing quotation reveals a very important factor.

“There are countless ways to build lists, but trust is what builds relationships.” — Hunter Boyle

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A small targeted email list with high engagement performs better than a huge list of untargeted emails.

“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”

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Email marketing is not a get-rich-quick method. But rather a ladder. It depends on how you use it. Rand Fishkin, the founder of Moz SEO software company, describes it like this:

“There is no black magic to successfully attracting customers via the web.” — Rand Fishkin

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People do not purchase products online blindly. Most times, people check out reviews and feedback from other buyers. The next business quote is very useful for any email marketer.

Deliver valuable and consumable content regularly. Write comparison articles, create useful videos, etc. Make your prospect informed about the particular product before hard pushing.

“Make the prospect a more informed buyer with content.” – Robert Simon (Four Seasons Hotels)

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Emotions such as scarcity are one of the most used ways of increasing conversions. But, using it well in your email content can take your profits to the next level. This email marketing quote is one of the best.

“Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.” – Joe Chernov

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The email list is your asset. So, focus on growing your asset every day.

“Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.”

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The email subject line is the first thing an email reader sees. Make sure your email subject stands out. You can use emojis, personalize the subject line, and add curiosity to improve the open rate. Here is a list of the best email subject lines to use on your email messages.

“On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” – Brian Clark

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Consistency matters. Make sure your email marketing campaigns are scheduled so subscribers will not miss you!

“Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access.” – Kristi Hines

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Here’s a powerful marketing quote that describes why most businesses are doing well today. As a marketer, your mission is to solve a problem by suggesting a solution.

“Where there is friction there is opportunity. Either you solve it for your customers today or a competitor will do it tomorrow” — Bryan Eisenberg

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The longevity of customer retention depends on what you deliver, not how you deliver.

“Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.” — Bob Frady

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Here is a funny quote on emails!

How to write a good email: 1. Write your email 2. Delete most of it 3. Send — Dan Munz

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One of the best ways to determine if subscribers are interested in your topics and offer is by looking at the open rates of your campaigns. The following quote about email marketing tells us about it.

Every email is a customer survey of your target market, by testing they vote on what resonates best with them — Kath Pay

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What would you think is the best KPI when it comes to sending out emails?

“Unsubscribe rate is the #1 email marketing KPI: Kaput Performance Indicator.” — Jordie van Rijn

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How can you get email marketing for yourself? The next quotation hints about it!

“Email is a push channel, so we need to push it to work harder” — Kath Pay

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Looking for quotes for email marketing campaigns? The next one is non-subtle but meaningful.

“On the highway to user/product love, lifecycle emails are road signs providing timely guidance, not annoying billboards.” — Samuel Hulick

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Your list is your number one asset; your #1 asset in life is your house.

“To not have an email address is the digital equivalent of being homeless. Without it you can’t shop online, bank online or engage with social media.” — Dela Quist

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Looking for email marketing advertising quotes? This one is short but direct.

“Money is the best Feedback.” — Claudiu Murariu

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Related: Monitor ROI of email campaigns with one of these best click tracking software

Don’t debate on whether you should build a list or not. Every second you spare is a waste of time. Bring the chicken! 🐣

“Don’t debate ‘Chicken or Egg, which came first?’ Bring the Chicken” — Jordie van Rijn

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Ever wonder why your contacts should stay subscribed to your newsletter? This quote on email communication explains why.

Good content is a commodity, great content is a scarcity

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How do you see it?

“If you are not seeing the email channel as a money making machine, you have the wrong strategy” — Hans Smellinckx

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Here is one of the powerful marketing quotes for email, content marketing, SEO, and journalism.

“When you have written your headline, you have spent eighty cents out of your dollar.” — David Ogilvy

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“Having a lot to say is never a good enough reason to actually say it” — Lee Clowes beard

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“Bait without a hook is just food” — John Hayes on email CTAs

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“Tell me and I will forget, show me and I may remember, involve me and I will understand” — Confucius (450BC)

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Email is the most popular function on the SmartPhone, so lets call it what it is: A SmartMailer. — Jordie van Rijn

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“The most successful call-to-action in the world is the letter X, make yours better.” — Andrew Hanelly

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An email address is like a customer’s “digital fingerprint” — David Daniels

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“Email Acquisition is like cutting hair, must happen regularly, can be done well, but one bad experience can scar forever” — David Baker

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Design like you are absolutely right, then optimize like you were wrong from the start. — Jordie van Rijn

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“Losers try to convince people they’re thirsty. Winners sell ice water in the desert.” — P.Marshal

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“Your winning email might be a female bodybuilder; as strong as they come, but ugly as hell.” — Jordie van Rijn

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“Relevance is irrelevant once the consumer chooses you.” — Bob Frady

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“Email Is The New Email” — Jordie van Rijn

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“Use low commitment CTAs. Emails are invites, landing pages are parties” — Matt Byrd

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Email is the Jason Bourne of online: somebody’s always trying to kill it. It can’t be done.

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“perhaps not surprisingly, cash is still #1 driver for consumers to share their information.”

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“90% of marketing doesn’t work because it doesn’t get done.”

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“The right Email vendor can make the difference between success and frustration.” — Jordie van Rijn

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“An email without clarity is like an annoying mime: Just say what you want or get out the way!” — Jordie van Rijn

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“There is no formula for the perfect email – Authentic and honest messaging works.”

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“Open, click and unsubscribe rates are pretty poor measures for email engagement.” 

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Email is easy…if you want it to be. Simplify before you get complicated.

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Set a target goal for how many email subscribers you’d like to reach every month.

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“If I could turn back time” is actually about her sending an email campaign with a mistake in it — Alex Williams

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“Email has ability many channels don’t: creating valuable, personal touches – at scale.”

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“Signing up is a powerful signal of intent to buy. Send them email until they do.”

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“You don’t have to create the most interesting thing ever, just the most interesting thing at the moment.” — Lee Clow’s Beard

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“If you aren’t building your list, you are missing out on the future of your business.” — Vicki Fitch

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“You don’t want a huge list. You want an engaged list….the gold isn’t in the list anymore, it’s in the engagement.” — Scott Stratten.

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“Treat your email program like the movies – give a preview so they know what to expect”

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“Without a doubt, our email list is the best investment we’ve ever made.” — Douglas Karr

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“Email is the most important channel for you to cultivate.” — Michael Stelzner

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“When I started this blog, I made the newbie mistake of not including a way to accumulate email addresses. No newsletter, no opt-in form – nothing.” — Pat Flynn, smartpassiveincome.com

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“The biggest social media mistake I’ve ever made. Email matters. People don’t change their email addresses. Facebook, Twitter, Google+, people join and drop that pretty often. But changing your email address is a hassle.” — Jon Acuff

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“Your List is the Lifeblood of your business and your source of never ending sales.”

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“I have literally built a multi-million dollar business on the strength of my email list. Ninety percent of my income comes from it. Even today, my email list is still my number one business priority – and asset.” — Michael Hyatt, michaelhyatt.com

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“If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.”  — Erik Harbison

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“When you have written your headline, you have spent eighty cents out of your dollar.” — David Ogilvy

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“Having a lot to say is never a good enough reason to actually say it.” — Lee Clowes

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“If you are not seeing the email channel as a money-making machine, you have the wrong strategy.” — Hans Smellinckx

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“On the highway to user/product love, lifecycle emails are road signs providing timely guidance, not annoying billboards.”  — Samuel Hulick

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“Reaching the inbox isn’t your goal – engaging people is”  — Matt Blumberg

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“Marketing is no longer about the stuff that you make, but about the stories you tell”  — Seth Godin

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“People don’t buy what you do, they buy why you do it”  — Simon Sinek

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“When you start with what’s at stake for the buyer, you earn the right to their attention”  — Jake Sorofman

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“Getting the like is easy. It’s a light action. Anything else requires trust” — Jon Loomer

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“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”  — Steve Jobs

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Email marketing is still many businesses’ #1 communication and marketing channel. Although Open and click-through rates are reasonably different from niche to niche and between B2B and B2C business models, email marketing generally gives the highest ROIl, $44 on every $1 spent in the US.

You’re missing out on many opportunities and money if you aren’t using email marketing to grow your business.

There are lots of email marketing services for you to get started. Most services offer free trials, which you can use to test drive each platform, as each has different strengths and weaknesses.

Here are a few email marketing services I recommend.

Whenever you want to get inspired and motivated about email marketing, read these email marketing quotes to improve your creative process.

According to studies, inspiration matters in the creative process. So, you don’t want to miss out on these quotes in emails whenever you need them. Please bookmark this page and share it with your fellow marketers.

Final Words on Email Marketing Quotes

You found the 101 best email marketing quotes to inspire in this article.

Feel free to copy these email marketing pictures and share them with your community, readers, and co-workers. But, if you publish it on your site, please link back to this original article.

So, what is your favorite email marketing quote?

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