GetResponse Review: Pros and Cons + (Similar Tools)

January 9, 2021


Last Modified: January 9, 2021 1:38 PM


In this GetResponse review, you will find out if GetReponse is a viable solution for your email marketing when you can find many software that do the same job.

When it comes to email marketing, there are literally hundreds of email marketing services out there you can sign up today and start building your email list. One of the most popular email marketing tools is GetResponse.

GetResponse was founded in 1999 by Simon Grabowski and currently, there are over 350 employees and whopping 350,000 customers.

Personally, I have used GetResponse since the middle of 2016 and have gotten great experience so far.

Therefore, today, I thought to share with you my experience on using GetResponse email marketing software and pros and cons.

At the end of this GetResponse review, I have also released important personal message, so I recommend reading this through GetResponse review and drop your comments to let the world know your experiences with GetResponse and comparisons GetResponse vs XYZ tool. You know what I meant, right?

Great, then let’s dive into GetResponse and find out whether it fits nicely for your marketing plan in 2019.

If you are a bit tedious to read all this GetResponse review, then here’s a “Table Of Contents” of this post. Click on each chapter hyperlink to move on.

The Ultimate GetResponse Review: Experience-Based Unbiased Review


One major thing every marketer looking for in every online email marketing tool is a secure, good, and flexible contacts management system (CMS)

In fact, the key to success in email marketing is managing your subscribers well. If you cannot add and remove contacts from your email lists, then you can’t actually make out of it.

Concerning contacts management, GetResponse gets nine out of ten stars. (10/10 stars is perfect right? 😉 )

Here are few key features of GetResponse Contacts.

Unlimited Contact Lists

Like most other email marketing service providers, GetResponse offers unlimited “Contacts Lists”, yet a limited number of total subscribers.

That’s the pricing model most email marketing services use these days. Some use emails messages per month, however unlimited contacts lists based on certain contacts are the most popular and populated pricing model.

contact lists on getresponse

Contact Lists (or email lists) in GetResponse

Single Opt-in and Double Opt-in

If you’re intending to use GetResponse for transactional emails, you would be glad to have an option to change email subscription setting from Double Opt-in which is most email marketing service providers have by default to Single Opt-in.

The good thing is you can enable Single Opt-in very easily inside the setting of current email list (or contact list). It is not limited to subscriptions based on web contact forms (the HTML forms method), but also for subscriptions which are made through API or direct application integration.


List Settings: Disable to enable Single Opt-in

Primary Settings

Email messages like the confirmation email, unsubscribe email and pages like confirmation and unsubscribe are essential parts of your email marketing campaigns.

The very first look at your personality and business in new subscriber’s perspective is your first mail (or email confirmation message) and confirmation page (or thank you page).

If those things are poorly designed, inappropriately prepared, broadly targeted, and non-creative then there is very little chance of getting a positive attention out of your new subscribers.

Fortunately, GetResponse provides almost all facilities to customize your list’s confirmation message and confirmation page.


Custom confirmation success page setup in GetResponse

Custom Fields

By default, by all means, most marketers would want to only have name and email address fields under contacts details. However, if you’re a local business, you may want to grab custom information like Mobile phone number, address, and Zip Code etc.

Currently, GetResponse has these custom fields which you can enable whenever you want without editing anything.

(Note: Field values must be available in order to customize them. Else you have to customize your tags)

Field Name

Field Type

User Defined?



Default Value(s)





[[cus work_phone]]





[[cus url]]





[[cus street]]





[[cus state]]





[[cus ref]]





[[cus postal_code]]





[[cus phone]]





[[cus mobile_phone]]





[[cus list_name]]





[[cus http_referer]]





[[cus home_phone]]





[[cus gender]]

Female, Male





[[cus fax]]





[[cus country]]

Default Values





[[cus company]]





[[cus comment]]





[[cus city]]





[[cus birthdate]]





[[cus age]]

18-29, 30-44, 45-59, 60+, <18

If you’re holding a local event or a webinar and want to create custom fields in GetResponse to have custom dates or something like that, you can create them instantly.


Create a Custom Field

Overall, Custom fields in GetResponse is very good concerning they support almost most-wanted fields and you can create custom fields easily.

List Hygiene

List Hygiene is a life-saver tool.

Not all of your subscribers ever will engage with your emails.

And a few may have subscribed to multiple email lists which distribute same marketing messages or have same conversion funnel.

That’s where List Hygiene comes in handy. With GetResponse List Hygiene, you could find inactive subscribers who haven’t opened your messages in a certain time and can remove all of them from your GetResponse email lists.

Or block certain email addresses based on email client or email service provider they had used.


Set a Blacklist for spam email address

Suppression Lists

As the name suggests itself Suppression Lists filter contacts based on email addresses they have used when signing up for your email list.


Create Suppression List for blocking email address from specific websites

I have personally found that when I run a giveaway, contest and offer bribe instead of email address, a chunk of people uses disposable email services.

So, you can utilize GetResponse Suppression Lists feature to have valid email addresses.

Import Contacts

Well, you might have used an in-house email marketing software like Sendy or Mautic prior to considering using a subscription-based, cloud email marketing software like GetResponse or even a free email marketing service like MailChimp.

In my case, I have been using MailChimp prior moving to GetResponse.

Or a case like you’ve run a viral marketing campaign using an external tool and want to import contact details collected from viral campaign to your email marketing service.

Although you’re in any case scenario, you can import contacts to GetResponse by three ways.

  • 1
    Upload a file: You can use: CSV, TXT, VCF, XLS, XLSX, ODS up to 10MB each file size.
  • 2
    Connect a Service: Supported ones: Zendesk, HighRise, Magento, SalesForce, Google Docs, Google Contacts, Formstack, FreshBooks, BatchBook.
  • 3
    Paste from File: Name and custom fields are followed by email address.

Import Contacts to GetResponse

You may be asked a few questions to verify your email list’s validity and to check whether it has been created in a legitimate way.

Export Contacts

Someday you might want to migrate your email lists from GetResponse to other email marketing service or CRM software.

For that, you can use 'GetResponse Export tool' to download contact details in three formats: CSV, XML, and XLS.


Export Contacts to GetResponse

Contact Details

It is better off sometimes to analyze subscriber activities on your email marketing campaigns manually to understand whether your marketing funnels work as you wanted and identify subscriber behaviors in certain niches. Ex: Internet Marketing vs Weight Loss


Contact Details (Click on Image to enlarge)


Contact activity information (Click on Image to enlarge)

Email Marketing

GetResponse is an email marketing service. Literally, their service is tied to email marketing.

Like most other email marketing tools online, GetResponse also offers unlimited autoresponders, unlimited broadcasts and have awesome, yet very important features like responsive email designs.

In this section, I am going to review GetResponse email marketing facilities I have experienced.


Getresponse email newsletters functionality is very powerful. It comes with handy features and tools like:

Drag-and-drop email newsletter builder

Design email newsletters in minutes with intuitive, easy-to-use newsletter builder.

Custom fields in subject line:

Personalize your email messages with subject lines like “Hey Simon, you haven’t downloaded my latest ebook”

Time Travel

Send email newsletters based on timezones your subscribers are in.

Spam Score

A numeric value ranging from 0 to 5, which indicates the possibility of stopping your email message at email spam folder.

Test email

See how your message looks like by testing it yourself.

Inbox Preview

See how your messages appear on each ESP and email clients, including mobile devices.

A/B Test

Find out which subject line and message works best according to certain metrics.

Look at the example A/B test's setting for the message I have sent before for the PixelMe review blog post.


A/B Test email subject lines (Click on Image to enlarge)


A/B test 'From' email address (Click on Image to enlarge)


A/B test 'Times'


A/B test messages


Configure A/B test (Click on Image to enlarge)

Google Analytics integration

Add UTM tags automatically to link in email messages.

Message Attachments

Send small files to your subscribers. (up to 400 KB)


Send attachments

Re-use email messages

Duplicate and send email messages.


Re-use messages

Message Types

Basically, there are two email message types:

  • 1
  • 2
    HTML (or Rich)

The uses of each message types differ from niche to niche and time to time.

If you want to send a happy birthday wish for your customer, it is better off to send a message in an HTML-rich template.


HTML email messages in GetResponse (Click on image to enlarge)


Create newsletter: Selecting HTML email editor

However, for occasions like more-clicked-needed, you would be using a plain text message type as statistics have shown that plain text messages tend to get high CTR and HTML-rich messages generally.


Plain-text message editor

Or you can build your own email template from scratch.


Create a HTML email template from scratch (Click on image to enlarge)

You can take a step further by importing own HTML email template in three ways.

  • 1
    Paste Code: just copy and paste the HTML source code into your HTML email template.
  • 2
    From ZIP: install custom HTML template you received from your developer.
  • 3
    From URL: import customized HTML template to GetResponse by the web address.

Import HTML template to GetResponse (Click on image to enlarge)


Before Marketing Automation comes into play, Autoresponders was favorite and most used. and still, email autoresponders are very effective in most scenarios.

GetResponse Autoresponder works just like other autoresponder programs; Email messages will be sent upon the dates and times you specify.


GetResponse Autoresponder messages

However, email autoresponders are not as effective as automation messages or action-based messages. So, you may not find it as a tool that should be used regularly.


If you’re running a blog, and want to notify newsletter subscribers of latest blog posts, you can utilize RSS-to-email in GetResponse. 


Set up a RSS-to-email campaign in GetResponse

I haven’t used RSS-to-email (like in forever!) because I want to send personalized emails to my subscribers.

Marketing Automation

These days, there is every other automation tool for every aspect we expect to get done fast, automatically.

When it comes to modern email marketing, we couldn’t forget marketing automation. It is as important as your social media strategy.

Action-based emails or automation emails are generally used for lesser target subscribers and increase engagements in emails. Ex: more open rates, less compliant rates etc.

GetResponse recently introduced their brand-new tool, Marketing Automation.

Since they released it, I moved my autoresponder messages to "Marketing Automation" and guess what…

...I got high open rates such as 78.90% (unique numbers!)


Get high Open Rates with GetResponse Marketing Automation campaigns

So, in this GetResponse review, if I couldn’t mention my experiences with GetResponse Automation features, it will be a BIG miss for review of GetResponse.

Visual Drag-and-Drop Workflow Builder

Generally, automation campaigns are based upon conditional functions such as If THIS, then do THIS. Hence, it would take some serious trouble sometimes to build a marketing automation campaign, if there wasn’t visual appearance.

However, with the use of 'GetResponse Visual Workflow Builder', you can make marketing automation campaigns easily.


GetResponse Marketing Automation visual workflow view (Click on image to enlarge)

GetResponse also shows how many current email list subscribers have completed each step, so it gives you a rough idea of what are the common behaviors of average subscribers. (ex: interested in ABC topic or not.)


Know subscribers' behaviors, interests with GetResponse Marketing Automation (Click on image to enlarge)

That’s why you can tag them based on each movement for targeting people on later campaigns. (ex: it doesn’t make sense to follow up with WordPress website building email automation sequence if your subscriber also has WordPress sites.)

Automation Conditions, Filters, and Actions

Currently, GetResponse has a few automation triggers and actions. However, a few of them are not allowed to use according to the monthly GetResponse plan you have subscribed.






Subscribed via...

Send Message


Message opened?

Custom field


Custom field changed

Copy to list

Dynamic segment

Contact copied to list

Move to list


Link clicked?

Copy to workflow

Special event

Move to workflow

Message event


Contact moved to list?

Remove contact

Tags and scoring

If score...

If tag...





Abandoned cart

Visited URL


You may be wanting to run an evergreen campaign (ex: send popular blog posts), but don’t know how to do it by using an email marketing software.

Well, with 'GetResponse Marketing Automation', you can run a certain automation multiple times. Just toggle the “Run multiple times” option in “Properties” tab.


Run automations multiple times

Forms & Surveys

Increase your email list's size is one of the top priorities you should have in your to-do-list of online marketing. Because statistics have shown repeatedly that marketing scape in digital age has revolutionized a lot during past decade and every $1 you spend on email marketing, you could receive averagely $40 back at the end of the year. Or in other words, ROI for email marketing is 4,000%!

I’m blown away by the hundreds of attractive email signup form in GetResponse. So, here I review GetResponse forms and surveys and their main features.

Email Sign up forms library

GetResponse has 100’s of pre-made email signup forms in their library. You can filter them by form type and form format.

Form Types

Form Formats


Side column 220px x 300px

Newsletter Sign-up

Wide 460px x 250px

Free Course Sign-up

Wider 700px x 200px

Free download

Max 940px x 150px

Leave Feedback

Square 460px x 460 px


Even Sign-up




Ask a Question

And you can do a magic!


Match your website colors to webforms in GetResponse

Either way, you’re going to find dozens of beautiful email signup forms.


Beautiful email signup forms in GetResponse (Click on image to enlarge)

They are 100% mobile-friendly (or in other words, responsive email sign up forms), so they will look as beautiful in all device types.

Webform Creator

GetResponse has its own webform creator, in which you can design email sign up forms by yourself.

The best part is you don’t have to know HTML or CSS languages. Drag-and-drop email signup form builder makes creating webforms easier.

You can add more fields to email signup form.


Add new field to email sign up form (Located in webform builder)

Split test email signup forms by adding different variants to each form. (ex: change headings, colors, font-sizes etc.)

Set custom thank you page and enable reCAPTCHA to decrease spam sign-ups.


Email sign up form's subscription settings

Plain HTML Form Builder

Do you have an app that doesn’t support API integration with GetResponse? And you want to send subscriber data to GetResponse?

Then you can use plain HTML form builder to generate HTML code for your list and embed it in your app.


Plain HTML sign up form builder in GetResponse (Click on image to enlarge)

List Builder Apps

Nowadays, you see many web forms such as exit pop-ups (appear when the visitor tries to exit from page) and fixed bars (generally appears on top of web page).

Here is the list of list builder apps in GetResponse.


List builder apps

You can edit email signup forms easily.


Edit email signup form in WYSIWYG editor (Click on image to enlarge)


GetResponse supports direct integration to a few popular services. They are;

  • Facebook Web Form App
  • WordPress
  • PrestaShop
  • Joomla! Integration
  • WooCommerce Plugin
  • Drupal Integration

For example, you can add a signup tab to your facebook fan page.


Facebook web form app: Add email signup form to your Facebook fan page

Basic Surveys

You can create basic surveys inside your GetResponse account and collect subscriber opinions.


Create surveys in GetResponse

Survey Statistics

Once people have completed the survey, you can analyze the data by checking survey statistics.


Survey statistics

Integrations & API

GetResponse is one of most popular and old email marketing services. Therefore, many web applications and services already have direct integration with GetResponse. And with API, you can even do more tasks by connecting other SaaS tools you’re currently using. (ex: tagging, lead scoring, removing from list)

Here is the list of Integrations.

  • Facebook - Share your newsletters and surveys on Facebook 
  • Twitter - Share your newsletters and surveys on Twitter
  • Twitter Ads - Twitter Lead Generation Card
  • Slack - Get notifications on Slack
  • Salesforce - Import contacts from Salesforce
  • Magento - Import contacts from Magento
  • Zoho - Import contacts from Zoho CRM
  • Neto - Import contacts from Neto
  • Batchbook - Import contacts from Batchbook
  • Shopify - Import contacts from Shopify
  • SugarCRM - Import contacts from SugarCRM
  • BigCommerce - Import contacts from BigCommerce
  • Vtiger - Import contacts from Vtiger
  • PayPal - Place the Buy now button in your newsletters
  • PayPal Notifications - Add contacts who pay via PayPal
  • Amazon Payments - Add contacts who pay via Amazon payments
  • Google Analytics - Track your newsletters with Google Analytics
  • ClickBank - Integrate ClickBank (Import customer details from ClickBank) 
  • Formsite - Import contacts from Formsite

You can generate GetResponse API key to connect with services like or ConvertBox, Convertful and to use with WordPress plugins like Thrive Architect, Thrive Leads.

If your software doesn't support any kind of integrations with GetRespose, use a tool like Integrately to connect many apps effortlessly.


Statistics is essential for your business to calculate certain metrics and know benchmarks.

Luckily, GetResponse provides comprehensive statistics. Ex: list growth, subscribers’ locations.


List growth statistics

And email broadcast statistics.


Statistics for an email newsletter (Click on image to enlarge)

Compare with a previous message to see engagement per each newsletter.


Newsletter statistics comparison (Click on image to enlarge)

You can even set goals to see how well your email marketing campaigns convert on your website. To name a few goals -- trial sign-ups, coupon activations, sales, renewals, re-subscriptions, referral signups

Multimedia Studio

If you’re sending visual content like photos and videos and attach documents along with your newsletters, you can find all of them in Multimedia Studio of GetResponse.


Multimedia studio in GetResponse

Also, you can use free images by iStock in your email campaigns and landing pages.

Mobile Apps

If you want to use GetResponse prominently for marketing stuff, then having a mobile application would be really helpful.

GetResponse provides mobile apps for both iOS and Android operating systems. You can download them directly from Apple store, and Android Play Store.


GetResponse Android App

After login to GetResponse account, you can see statistics for email campaigns and send newsletters.


Newsletter statistics in GetResponse Android App

Tutorials and Guides

If you’re just starting out as an online marketer and want to build an email list from scratch with GetResponse, you might want to learn more about GetResponse features, tools and how to use them effectively to grow your business faster.

I have used MailChimp before migrating to GetResponse. So, I had basic knowledge of using an email marketing service.

However, I needed to learn more advanced stuff like marketing automation myself. In those cases, GetResponse supportive guides and tutorials helped me a lot.

You can learn more about GetResponse and how to use it better by,

Customer Support

I have contacted GetResponse customer support a few times so far, and I have given them “Thumb-ups” after every conversation as the customer feedback.

You can contact GetResponse representatives through,

  • 1
    Starting a live chat conversation on their website.
  • 2
    Sending an email message to them. Use (only for sales inquiries) or their Feedback page (recommended).

GetResponse customer support agents are friendly, nice and answer questions in seconds. Also, they are available at 24X7. So you know you can contact them at any moment,


GetResponse has four subscription-based packages which change to each other from the features allowed and the list size.

For example, the very basic package allows total 1,000 contacts and it costs $15 per month (when billed monthly).


GetResponse Pricing

Their subscription packages have changed since I signed up, so as of now you might see different prices. So, I recommend to visit their pricing page to see packages they offer currently.

GetResponse Free Trial

The good news is they offer 30-day free trial, in which unfortunately you can’t have more than 1,000 subscribers and only one landing page available. But, you can test-drive ALL GetResponse features for 30 days and get used to it pretty easily without hassle.

I signed up for GetResponse 30-days trial first and then subscribed to a paid plan. No credit card is required to sign up for GetResponse. That is a wow-that’s-good moment for those who are just starting out.

In your account & billing page, you would find add-ons such as Multi-user, landing pages, and webinar attendees.



GetResponse Vs. Aweber Vs. ConvertKit Vs. MailChimp Vs. ActiveCampaign Vs. Gist

Here is a brief comparison between GetResponse, Aweber, ConvertKit, Gist, MailChimp, and ActiveCampaign.


Features of most email marketing services are merely depend on the subscription plans. For example, GetResponse CRM is only available for 'Pro' and above package holders. Therefore, check their pricing pages to know the differences between each packages and limits of features.

This table is last updated on 11th July of 2019.







Unlimited Sending


Email Signup Forms

Marketing Automation

Email Templates

List segmentation

Landing Pages



Import contacts

Export contacts

Responsive Emails

Live Chat Widget


Deep data Integration (#1)

Interactive Automations (#2)

Custom Fields

Dynamic content (#3)

Social Media Integration

Android/iOS apps

Time Travel

Spam Checker

Multi User

Conversion tracking



Google Analytics Integration

Zapier Integration (#4)

Twitter Ads Integration


Automatic Re-send message to unopeners

Event tracking

Lead Scoring

Custom DKIM


Free Trial

30 Day

30 Days

14 Days

Free up to 2,000 subscribers


21 Days

Live Chat Support 


Minimum Monthly Fee for 1,000 contacts







Link to homepage

Note: I have not used ConvertKit and ActiveCampaign personally. So, let me know your experiences about them in the comments below and I would add them to this review of GetResponse.


What is Deep data integration?

What does "Interactive Automations" mean?

What is "Dynamic Content"?

What is Zapier?

GetResponse Review in Brief

Key Takeaways

  • 99%+ email delivery rate.
  • Uncluttered interface.
  • A pricey option for those who have huge lists.
  • Good starter guides and tutorials.
  • I have complaints from people that confirmation email is sent to SPAM folder! (Confirmation email, really?)
  • Automatically removes spam complaints from the list.
  • GetResponse has all right to terminate your account if you engage in prohibited practices, content and industries

GetResponse Pros and Cons


  • Unlimited Lists, broadcast messages, drip campaigns, automation campaigns
  • Integrations to major services and SaaS apps
  • API
  • Used by 1000's of Marketers (In-business guarantee)
  • Robust features and tools
  • Use their own servers (They are in a serious business)


  • Not all major features such as SPF (Sender Policy Framework) and custom DKIM (DomainKeys Identified Mail) are included in all plans
  • No deep data integration (ex: tag subscribers based on activities they make on your website)
  • No SMTP options are available. (If you're in a smaller plan, there are more tendencies to stop your messages at spam folder. Because thousands of other people also send messages using same email server)

Should you sign up for GetResponse?

When I first started a blog on BlogSpot, honestly I didn’t know the importance of building an email list. However, somehow I used Feedburner for my blog.

Then, after coming to know the specialties of an email marketing software, I used MailChimp’s free plan.

Although MailChimp is a good email marketing tool, it didn’t make me happy because for some reasons like the inability of using single Opt-in (now they support single opt-in). Therefore, I researched information on the Internet and found GetResponse as a viable option.

To be honest, GetResponse 30-day free trial without a credit card impacted me a LOT in those times because I was comparing GetResponse vs Aweber, however, in those days Aweber only had 30-day $1 trial.

Conclusion on GetResponse Review

I have been using GetResponse for over a year now and didn’t face any issue sending messages, contact support is responsive and have an Android app which eases my life.

However, when your email list becomes a big one, you will understand that ALL traditional email marketing tools are pricey. That's when I decided to move from GetResponse over to Gist marketing automation platform. Click here to learn more about Gist.

If you’re just starting out and build your audience from scratch, then GetResponse is a good email marketing tool for you.

The only downsides are the ones I have mentioned under “Don’t Like”. Else, it would be a great email marketing software for you to start your online marketing journey.

You can give GetResponse a try by signing up for 30-day free trial by this link. You have 30 days (a month) to decide whether you should continue using it or not.

So, this is my reviews on GetResponse. What are your thoughts about GetResponse? Which email marketing software do you use? Share your comments in below.



Email marketing


Landing Pages


Conversion funnels




Ecommerce tools



  • Integrations
  • Unlimited automations, messages, drip campaigns
  • Custom DKIM and perfect timing for sending emails
  • Mobile apps
  • Media manager, stock photos and more.


  • Basic features are tagging are locked in Plus plan and above
Getresponse review

About the author 

Chamal Rathnayaka

A blogger, Growth Hacker, and Internet Marketer since 2012. Chamal Rathnayaka is the founder of this very site and he's sharing his experience and knowledge on Internet marketing through Pitiya blog. Send him a message on


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