Build Your Email List Today With GetResponse (30-Day Free Trial)

In this GetResponse review, you will find out if GetReponse is a viable solution for your email marketing when finding much software that does the same job.

There are literally hundreds of email marketing services you can sign up for today and start building your email list regarding email marketing. One of the most popular email marketing tools is GetResponse.

GetResponse was founded in 1999 by Simon Grabowski, and currently, there are over 350 employees and whopping 350,000 customers.

Personally, I have used GetResponse since the middle of 2016 and have gotten a great experience so far.

Therefore, today, I thought to share my experience using GetResponse email marketing software and its pros and cons.

At the end of this GetResponse review, I have also released an important personal message, so I recommend reading this through the GetResponse review and dropping your comments to let the world know your experiences with GetResponse and comparisons GetResponse vs. XYZ tool. You know what I meant, right?

Great, let’s dive into GetResponse and determine whether it fits nicely for your marketing plan in 2021.

If you are a bit tedious with reading all this GetResponse review, here’s a “Table Of Contents” post. Click on each chapter hyperlink to move on.

The Ultimate GetResponse Review: Experience-Based Unbiased Review


One major thing every marketer is looking for in every online email marketing tool is a secure, good, and flexible contacts management system (CMS).

In fact, the key to success in email marketing is managing your subscribers well. If you cannot add and remove contacts from your email lists, then you can’t actually make out of it.

Concerning contacts management, GetResponse gets nine out of ten stars. (10/10 stars is perfect, right? 😉 )

Here are a few key features of GetResponse Contacts.

Unlimited Contact Lists

Like most other email marketing service providers, GetResponse offers unlimited “Contacts Lists,” yet a limited number of total subscribers.

That’s the pricing model most email marketing services use these days. Some use email messages per month. However, unlimited contacts lists based on specific contacts are the most popular and populated pricing model.

contact lists on getresponse
Contact Lists (or email lists) in GetResponse

Single Opt-in and Double Opt-in

If you intend to use GetResponse for transactional emails, you would be glad to have an option to change the email subscription setting from Double Opt-in, which is what most email marketing service providers have by default, to Single Opt-in.

The good thing is you can enable Single Opt-in very easily inside the current email list (or contact list) setting. It is not limited to subscriptions based on web contact forms (the HTML forms method) and subscriptions made through API or direct application integration.

List Settings: Disable to enable Single Opt-in

Primary Settings

Email messages like the confirmation email, unsubscribe email, and pages like confirmation and unsubscribe are essential parts of your email marketing campaigns.

The very first look at your personality and business from a new subscriber’s perspective is your first mail (or email confirmation message) and confirmation page (or thank you page).

If those things are poorly designed, inappropriately prepared, broadly targeted, and non-creative, then there is very little chance of getting positive attention from your new subscribers. Fortunately, GetResponse provides almost all the facilities to customize your list’s confirmation message and confirmation page.

Custom confirmation success page setup in GetResponse

Custom Fields

By default, by all means, most marketers would want only to have name and email address fields under contact details. However, if you’re a local business, you may want to grab custom information like Mobile phone number, address, Zip Code, etc.

GetResponse has these custom fields, which you can enable whenever you want without editing anything.

(Note: Field values must be available to customize them. Else you have to customize your tags)

Field Name

Field Type

User Defined?



Default Value(s)





[[cus work_phone]]





[[cus url]]





[[cus street]]





[[cus state]]





[[cus ref]]





[[cus postal_code]]





[[cus phone]]





[[cus mobile_phone]]





[[cus list_name]]





[[cus http_referer]]





[[cus home_phone]]





[[cus gender]]

Female, Male





[[cus fax]]





[[cus country]]

Default Values





[[cus company]]





[[cus comment]]





[[cus city]]





[[cus birthdate]]





[[cus age]]

18-29, 30-44, 45-59, 60+, <18

If you’re holding a local event or a webinar and want to create custom fields in GetResponse to have custom dates or something like that, you can make them instantly.

Create a Custom Field

Overall, Custom fields in GetResponse are helpful because they support almost the most wanted fields, and you can create custom fields easily.

List Hygiene

List Hygiene is a life-saver tool.

Not all of your subscribers will ever engage with your emails.

And a few may have subscribed to multiple email lists which distribute the same marketing messages or have the same conversion funnel. That’s where List Hygiene comes in handy.

With GetResponse List Hygiene, you could find inactive subscribers who haven’t opened your messages in a certain time and can remove all of them from your GetResponse email lists.

Or block certain email addresses based on the email client or service provider they used.

Set a Blacklist for spam email addresses

Suppression Lists

As the name suggests itself, Suppression Lists filter contacts based on email addresses they have used when signing up for your email list.

Create Suppression List for blocking email addresses from specific websites

I have found that when I run a giveaway, contest, and offer bribe instead of an email address, many people use disposable email services.

So, you can utilize GetResponse Suppression Lists feature to have valid email addresses.

Import Contacts

Well, you might have used an in-house email marketing software like Sendy or Mautic before considering using a subscription-based, cloud email marketing software like GetResponse or a free email marketing service like MailChimp.

In my case, I have been using MailChimp before moving to GetResponse.

Or a case like you have run a viral marketing campaign using an external tool such as UpViral (visit UpViral) and want to import contact details collected from the viral campaign to your email marketing service.

Although you’re in any case scenario, you can import contacts to GetResponse in three ways.

  1. Upload a file: You can use: CSV, TXT, VCF, XLS, XLSX, and ODS up to 10MB for each file size.
  2. Connect a Service: Supported ones: Zendesk, HighRise, Magento, SalesForce, Google Docs, Google Contacts, Formstack, FreshBooks, BatchBook.
  3. Paste from File: Name and custom fields are followed by email address.
Import Contacts to GetResponse

You may be asked a few questions to verify your email list’s validity and check whether it has been created legitimately.

Export Contacts

Someday you might want to migrate your email lists from GetResponse to other email marketing services or CRM software like Gist.

For that, you can use the ‘GetResponse Export tool’ to download contact details in three formats: CSV, XML, and XLS.

Export Contacts to GetResponse

Contact Details

It is better off sometimes to analyze subscriber activities on your email marketing campaigns manually to understand whether your marketing funnels work as you wanted and identify subscriber behaviors in certain niches. Ex: Internet Marketing vs. Weight Loss

Contact Details
Contact activity information

Email Marketing

GetResponse is an email marketing service. Literally, their service is tied to email marketing.

Like most other email marketing tools online, GetResponse also offers unlimited autoresponders, unlimited broadcasts, and awesome yet significant features like responsive email designs.

In this section, I am going to review the GetResponse email marketing facilities I have experienced.


Getresponse email newsletters functionality is very powerful. It comes with handy features and tools like:

Drag-and-drop email newsletter builder

Design email newsletters in minutes with an intuitive, easy-to-use newsletter builder.

Custom fields in the subject line:

Personalize your email messages with subject lines like “Hey Simon, you haven’t downloaded my latest ebook”

Time Travel

Send email newsletters based on the time zones your subscribers are in.

Spam Score

A numeric value ranging from 0 to 5 indicates the possibility of stopping your email message in the email spam folder.

Test email

See what your message looks like by testing it yourself.

Inbox Preview

See how your messages appear on each ESP and email client, including mobile devices.

A/B Test

Find out which subject line and message work best according to specific metrics.

Look at the example A/B test’s setting for the message I have sent before for the PixelMe review blog post.

A/B Test email subject lines
A/B test ‘From’ email address
A/B test ‘Times.’
A/B test messages
Configure A/B test
Google Analytics integration

Add UTM tags automatically to link in email messages.

Message Attachments

Send small files to your subscribers. (up to 400 KB)

Send attachments
Re-use email messages

Duplicate and send email messages.

Re-use messages

Message Types

Basically, there are two email message types:

  1. Plain​​​​
  2. HTML (or Rich)

The uses of each message type differ from niche to niche and from time to time. If you want to send a happy birthday wish to your customer, it is better to send a message in an HTML-rich template.

HTML email messages in GetResponse
Create newsletter: Selecting HTML email editor

However, for occasions like more-clicked-needed, you would be using a plain text message type as statistics have shown that plain text messages generally tend to get high CTR and HTML-rich messages.

Plain-text message editor

Or you can build your own email template from scratch.

Create an HTML email template from scratch

You can take a step further by importing your own HTML email template in three ways.

  1. Paste Code: copy and paste the HTML source code into your email template.
  2. From ZIP: install the custom HTML template you received from your developer.
  3. From URL: import customized HTML template to GetResponse by the web address.
Import HTML template to GetResponse


Before Marketing Automation came into play, Autoresponders were my favorite and most used. And still, email autoresponders are very effective in most scenarios. GetResponse Autoresponder works like other autoresponder programs; Email messages will be sent upon the dates and times you specify.

GetResponse Autoresponder messages

However, email autoresponders are not as effective as automation or action-based messages. So, you may not find it a tool you should use regularly.


If you’re running a blog and want to notify newsletter subscribers of the latest blog posts, you can utilize RSS-to-email in GetResponse. 

Set up an RSS-to-email campaign in GetResponse

I haven’t used RSS-to-email (like in forever!) because I want to send personalized emails to my subscribers.

Marketing Automation

These days, there is every other automation tool for every aspect we expect to get done fast, automatically.

We couldn’t forget marketing automation when it comes to modern email marketing. It is as important as your social media strategy.

Action-based emails or automation emails are generally used for lesser target subscribers and increased emails — Ex: more open rates, less compliant rates, etc.

Get high Open Rates with GetResponse Marketing Automation campaigns.

So, in this GetResponse review, if I couldn’t mention my experiences with GetResponse Automation features, it would be a BIG miss for the review of GetResponse.

Visual Drag-and-Drop Workflow Builder

Generally, automation campaigns are based upon conditional functions such as If THIS, then do THIS. Hence, building a marketing automation campaign without a visual appearance would sometimes take some serious trouble.

However, with the use of ‘The GetResponse Visual Workflow Builder, you can make marketing automation campaigns easily.

GetResponse Marketing Automation visual workflow view

GetResponse also shows how many current email list subscribers have completed each step, giving you a rough idea of the common behaviors of average subscribers. (ex: interested in ABC topic or not.)

Know subscribers’ behaviors, and interests with GetResponse Marketing Automation

That’s why you can tag them based on each movement for targeting people on later campaigns. (ex: it doesn’t make sense to follow up with WordPress website building email automation sequence if your subscriber also has WordPress sites.)

Automation Conditions, Filters, and Actions

Currently, GetResponse has a few automation triggers and actions. However, a few of them are not allowed to use according to the monthly GetResponse plan you have subscribed to.


You may want to run an evergreen campaign (ex: send popular blog posts) but don’t know how to do so by email marketing software. Well, with ‘GetResponse Marketing Automation, you can run certain automation multiple times. Just toggle the “Run multiple times” option in the “Properties” tab.

Run automation multiple times

Forms & Surveys

Increasing your email list’s size is one of the top priorities you should have in your to-do list of online marketing. Because statistics have repeatedly shown that marketing scape in the digital age has revolutionized a lot during the past decade, for every $1 you spend on email marketing, you could receive an average of $40 back at the end of the year. Or in other words, ROI for email marketing is 4,000%!

I’m blown away by the hundreds of attractive email signup forms in GetResponse. So, here I review GetResponse forms and surveys and their main features.

Email Sign up forms the library

GetResponse has hundreds of pre-made email signup forms in their library. You can filter them by form type and form format.

Form TypesForm Formats
GeneralSide column 220px x 300px
Newsletter Sign-upWide 460px x 250px
Free Course Sign-upWider 700px x 200px
Free downloadMax 940px x 150px
Leave FeedbackSquare 460px x 460 px
Even Sign-up 
Ask a Question 

And you can do magic!

Match your website colors to web forms in GetResponse

Either way, you will find dozens of beautiful email signup forms.

Beautiful email signup forms in GetResponse

They are 100% mobile-friendly (or, in other words, responsive email sign-up forms), so they will look as beautiful on all device types.

Webform Creator

GetResponse has a web form creator in which you can design email sign-up forms. The best part is you don’t have to know HTML or CSS languages. Drag-and-drop email signup form builder makes creating web forms easier.

You can add more fields to the email signup form.

Add a new field to the email sign-up form (Located in webform builder)

​Split test email signup forms by adding different variants to each form. (ex: change headings, colors, font sizes, etc.) Set a custom to thank you page and enable reCAPTCHA to decrease spam sign-ups.

Email sign-up form subscription settings.

Plain HTML Form Builder

Do you have an app that doesn’t support API integration with GetResponse? And you want to send subscriber data to GetResponse? Then you can use a plain HTML form builder to generate HTML code for your list and embed it in your app.

Plain HTML sign up form builder in GetResponse

List Builder Apps

Nowadays, you see many web forms, such as exit pop-ups (when the visitor tries to exit from a page) and fixed bars (generally on top of the web page).

Here is the list of list builder apps in GetResponse.

List builder apps

You can edit email signup forms easily.

Edit the email signup form in the WYSIWYG editor


GetResponse supports direct integration to a few popular services. They are;

  • Facebook Web Form App
  • WordPress
  • PrestaShop
  • Joomla! Integration
  • WooCommerce Plugin
  • Drupal Integration
  • Zapier Integration
  • Integrately Integration – A tool like Zapier that lets you connect apps online.

For example, you can add a signup tab to your Facebook fan page.

Facebook web form app: Add an email signup form to your Facebook fan page

Basic Surveys

You can create basic surveys inside your GetResponse account and collect subscriber opinions.

Create surveys in GetResponse

Survey Statistics

Once people have completed the survey, you can analyze the data by checking survey statistics.

Survey statistics

Integrations & API

GetResponse is one of the most popular and old email marketing services. Therefore, many web applications and services already have direct integration with GetResponse. And with API, you can even do more tasks by connecting other SaaS tools you’re currently using. (ex: tagging, lead scoring, removing from the list)

Here is the list of Integrations.

  • Facebook – Share your newsletters and surveys on Facebook 
  • Twitter – Share your newsletters and surveys on Twitter
  • Twitter Ads – Twitter Lead Generation Card
  • Slack – Get notifications on Slack
  • Salesforce – Import contacts from Salesforce
  • Magento – Import contacts from Magento
  • Zoho – Import contacts from Zoho CRM
  • Neto – Import contacts from Neto
  • Batchbook – Import contacts from Batchbook
  • Shopify – Import contacts from Shopify
  • SugarCRM – Import contacts from SugarCRM
  • BigCommerce – Import contacts from BigCommerce
  • Vtiger – Import contacts from Vtiger
  • PayPal – Place the Buy now button in your newsletters
  • PayPal Notifications – Add contacts who pay via PayPal
  • Amazon Payments – Add contacts who pay via Amazon payments
  • Google Analytics – Track your newsletters with Google Analytics
  • ClickBank – Integrate ClickBank (Import customer details from ClickBank) 
  • Formsite – Import contacts from Formsite

You can generate a GetResponse API key to connect with tools such as ConvertBox (It’s currently running a lifetime offer) and Convertful (Find out more in this review of Convertful).

If your software doesn’t support any integrations with GetRespose, use a tool like Integrately to connect many apps effortlessly. Learn more in this review of Integrately.


Statistics is essential for your business to calculate specific metrics and know benchmarks. Luckily, GetResponse provides comprehensive statistics. Ex: list growth, subscribers’ locations.

List growth statistics

And email broadcast statistics.

Statistics for an email newsletter

Compare with a previous message to see engagement per each newsletter.

Newsletter statistics comparison

You can set goals to see how well your email marketing campaigns convert to your website. A few goals: Trial sign-ups, coupon activations, sales, renewals, re-subscription, and referral signups.

Multimedia Studio

If you send visual content like photos and videos and attach documents along with your newsletters, you can find all of them in the Multimedia Studio of GetResponse.

Multimedia studio in GetResponse

Also, you can use free images by iStock in your email campaigns and landing pages.

Mobile Apps

Having a mobile application would be helpful if you want to use GetResponse prominently for marketing stuff.

GetResponse provides mobile apps for both iOS and Android operating systems. You can download them directly from the Apple Store and Android Play Store.

GetResponse Android App

After logging into the GetResponse account, you can see email campaigns and newsletters statistics.

Newsletter statistics in GetResponse Android App

Tutorials and Guides

If you’re starting as an online marketer and want to build an email list from scratch with GetResponse, you might want to learn more about GetResponse features, tools and how to use them effectively to grow your business faster.

I used MailChimp before migrating to GetResponse. So, I had a basic knowledge of using an email marketing service.

However, I needed to learn more advanced stuff like marketing automation myself. In those cases, GetResponse’s supportive guides and tutorials helped me immensely.

You can learn more about GetResponse and how to use it better by,

Customer Support

I have contacted GetResponse customer support a few times so far, and I have given them “Thumb-ups” after every conversation as customer feedback. You can contact GetResponse representatives through,

  1. Starting a live chat conversation on their website.
  2. Sending an email message to them. Use (only for sales inquiries) or their Feedback page (recommended).

GetResponse customer support agents are friendly and nice and answer questions in seconds. Also, they are available 24X7. So you know you can contact them at any moment,


GetResponse has four subscription-based packages, which change to each other from the features allowed and the list size. For example, the basic paid package allows 1,000 contacts, costing $15 per month (when billed monthly).

Getresponse Pricing plans

Their subscription packages have changed since I signed up, so as of now, you might see different prices. So, I recommend visiting their pricing page to see the packages they offer currently.

GetResponse Free Trial

The good news is they offer a 30-day free trial, in which you can’t have more than 1,000 subscribers and only one landing page available. But, you can test-drive ALL GetResponse features for 30 days and get used to it pretty easily without hassle.

I first signed up for the GetResponse 30-day trial and then subscribed to a paid plan. No credit card is required to sign up for GetResponse. That is a wow-that’s-good moment for those who are just starting.

GetResponse Review in Brief

Key Takeaways

  • 99%+ email delivery rate.
  • Uncluttered interface.
  • A pricey option for those who have huge lists.
  • Good starter guides and tutorials.
  • I have complaints from people that confirmation email is sent to the SPAM folder! (Confirmation email, really?)
  • Automatically removes spam complaints from the list.
  • GetResponse has all the right to terminate your account if you engage in prohibited practices, content, and industries. 

GetResponse Pros and Cons


  • Unlimited Lists, broadcast messages, drip campaigns, automation campaigns
  • Integrations to major services and SaaS apps
  • API
  • Used by 1000’s Marketers (In-business guarantee)
  • Robust features and tools
  • Use their own servers (They are in a serious business)


  • Not all major features, such as SPF (Sender Policy Framework) and custom DKIM (DomainKeys Identified Mail), are included in all plans.
  • No deep data integration (ex: tag subscribers based on activities they make on your website)
  • No SMTP options are available. (If you’re in a smaller plan, there are more tendencies to stop your messages in the spam folder. Because thousands of other people also send messages using the same email server)

Should you sign up for GetResponse?

When I started a blog on BlogSpot, I didn’t know the importance of building an email list. However, somehow I used Feedburner for my blog.

Then, after learning the specialties of email marketing software, I used MailChimp’s free plan.

Although MailChimp is a good email marketing tool, it didn’t make me happy because of the inability to use a single Opt-in (now they support a single opt-in). Therefore, I researched information on the Internet and found GetResponse as a viable option.

To be honest, GetResponse’s 30-day free trial without a credit card impacted me a LOT in those times because I was comparing GetResponse vs. Aweber. In those days, Aweber only had a 30-day $1 trial.

GetResponse is one of those rare email marketing tools that support Solo Advertising. So, if you intend to use Solo ads traffic to build your list, promote affiliate products, or even become a Solo ad seller, GetResponse would be an ideal choice.

Conclusion on GetResponse Review

I have been using GetResponse for over a year and didn’t face any issues sending messages. Contact support is responsive, and GetResponse has an Android app that eases my life.

However, when your email list becomes significant, you will understand that ALL traditional email marketing tools are pricey. I decided to move from GetResponse to the Gist marketing automation platform. Click here to learn more about Gist.

If you’re just starting and building your audience from scratch, GetResponse is a good email marketing tool.

The only downsides are the ones I have mentioned under “Don’t Like.” Otherwise, starting your online marketing journey would be great for email marketing software.

You can try GetResponse by signing up for a 30-day free trial at this link. You have 30 days (a month) to decide whether you should continue using it or not.

So, these are my reviews on GetResponse. What are your thoughts about GetResponse? Which email marketing software do you use? Share your comments below.

GetResponse $19 per month
  • Email marketing
  • Landing Pages
  • Conversion funnels
  • Autmation
  • Ecommerce tools
  • Integrations
  • Pricing


GetResponse makes email marketing easier and more affordable. You can get started for free (a 30-Day free trial) and test-drive most GetResponse Premium features for free.


  • Website Builder
  • Unlimited automation, messages, drip campaigns
  • Custom DKIM and perfect timing for sending emails
  • Mobile apps Tracking and reporting
  • Webinars, Media manager, stock photos, and more.


  • Basic features such as tagging are provided for subscribers on or above the Plus plan.
  • It might take a few hours to get accustomed to GetResponse as it’s got overwhelming features and tools.

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