Sell Solo Ads (And Earn Money): The Beginners’ Guide

May 14, 2021


Last Modified: May 14, 2021 6:44 PM


This is a complete guide on how to sell solo ads online and make money for beginners.

In this guide, you will find everything you need to start a solo ad business from scratch. And how to grow it to make a sustainable income.

One of the best ways to make a passive income online is by selling solo ads. Here is why:

  • It's a beginners' friendly way to make money. Or in other words, no requirements such as coding skills are needed. (But if you have some of those, it'll be always helpful!)
  • Once you started selling email traffic to others, it becomes easier for you and you could make more money by offering additional services such as landing page creations, consultation on how to make most with purchased solo ads traffic etc.
  • Scalable. You can start selling just 50 clicks solo ads package and go up to packages such as 1,000 clicks or even 10,000 clicks (yes, there are professional, full-time solo ads vendors who sell high volume clicks.)
  • Make more money through other ways with your list. In selling solo ads traffic, you are selling a product or service to your list actually. Therefore, you do not lose traffic at all because you are just one email broadcast away from contacting your subscribers. So, you can make extra income online with additional promotions such as affiliate offers, pay-per-click offers, and lead gen offers etc.
  • Solo ads industry does not change frequently. Unlike the Search Engine Optimization (SEO) where you have to rely on Google and should use a robust SEO tool like Semrush in order to keep up with "new techniques" to stay in business, Solo ads industry is all about selling quality traffic through email marketing. Email marketing hasn't changed rapidly as far as concerned other online marketing schemes but the way you doing it.
  • Higher profit margins. Due to the nature of the solo ads business, you have control over the pricing structure and therefore profit margins you'd make. Want to make more money? Categorize your packages based on country tiers and charge a high CPC (Cost-per-click) fee for tier 1 country traffic. (e.g: United States, United Kingdom, Canada, Australia, New Zealand)
  • Your list = Your business asset of solo ads venture. At the end of the day, you are in full control.

In this beginners guide, you will learn:

  • What you need to have to start a solo ads business
  • How to get started
  • How to build your list fast and some traffic generation strategies to take your solo ads business to the next level so that you have an edge over others.
  • One THING that will make a significant difference in your business.
  • And a lot more...

How to Sell Solo ads


What You NEED to Start a Solo ads Business

Like starting any business venture either online or offline, you need one thing. That is pretty common.


Yes, you need money. But, not hundreds of thousands. But a few hundreds of dollars would be enough.

Like you need to have web hosting to start a blog, to start selling solo ads online and make passive income, you need to have access to some very important tools and software.

Email marketing software 

Build your list, store contact data, segment subscribers based on behavior, interests and send drip campaigns, newsletters and email broadcasts

Solo ads is mainly about email traffic. To generate email clicks, you need to have a robust email marketing software that has this set of basic, minimum features.

  1. 1
    High inbox rate: No matter how cheap an email marketing service is, if it cannot send emails to people's inboxes, it doesn't matter.
  2. 2
    Reliability: Believe it or not, most email popular email marketing services do not welcome solo ads providers! Yes, due to the business nature and activities behind some solo ads sellers, many email marketing services have taken strict measures to keep solo ads sellers from using their services. Hence, choosing one that supports solo ads business first is not only very important but also fundamental because if you lose your list, you lose your business. The worst thing that could happen to a solo ads businessman is awaking morning and finding out the email marketing account is removed from the database!
  3. 3
    Segmentation: This is 21st century. If you do not segment (e.g: target people based on their unique behaviors, interests etc.), your business won't yield a good ROI as you might expect.
  4. 4
    Limitless email sending capabilities: When you start selling solo ads traffic, you are going send LOTS of email messages. If any email service has a limit on the number of emails can be sent out, you need to worry. Because, those sort of limits certainly limit the growth of business. 

There are more things to concern when selecting a good email marketing software such as contacts export features (You should back up your email list at least once a week), integrations with other tools (to seamless and deep data synchronization with other tools), personalization features, tagging, analytics and lead scoring. But, basic concerns I have mentioned above is critical.

Considering all of factors, Aweber is the best one for solo ads business, especially if you do not want to hassle with software-based email marketing services.

  • Aweber supports solo ads business owners
  • In business over two decades
  • Recommended and used by many professionals
  • High inbox rate.
  • Competitive pricing and more.

If you are looking for a hosted-solution for email marketing, I recommend Mautic. It is powerful, feature-rich, affordable toolkit with useful features such as visitor tracking. Most define it as the hosted version of Active Campaign which is another email marketing tool that doesn't welcome solo ads sellers.

Sendy is a simple email marketing software that you can host on your server and use Amazon's Simple Email Service (SES) to send emails cheaply.

Analytics software

Track link clicks, split traffic based on amount of email clicks ordered, redirect visitors based on specifications such as mobile-only, desktop-only, USA visitors so on and send final solo ads clicks report to customers.

Although there are over hundreds of email marketing tools, you cannot find many tracking and analytics software especially ones that have suitable features for solo ads niche.

A good tracking and analytics software should have these essential features for solo ads:

  • Split traffic: Very important feature. Let's say you want to send 70% of traffic from tier 1 countries with only desktop orientation. Your tracking software must have traffic split feature that allow this to implement.
  • Link tracking:  Analytics tools such as Google Analytics aren't very useful for solo ads business because this very reason. Although it has some very best features, it is lack of link tracking. When someone sends the link to landing page, in most cases squeeze page, you need to cloak it and track its clicks, conversions etc. That leads to other essential feature.
  • Conversion tracking: Your tracking software should have conversion tracking features. There two main conversion tracking techniques. 1) Pixel tracking through JavaScript 2) Server-to-server tracking through "Postback URL". In solo ads industry, you need to track events such as email subscription (aka lead conversion), purchases (e.g: leads to sales) only. Hence, your tracking tool must provide option to track through pixel targeting.
  • Reports: Once you sold solo ads to a specific buyer, you finally have to send the report. So, your tracking software must have shared analytics reports feature.

Considering the set of feature needed for a solo ads seller, there is one tool that is capable of all of above which is CLICKMAGICK.

ClickMagick is an awesome and pretty powerful, yet simple to use analytics and tracking software specially cooked for solo ads vendors.

Some of ClickMagick's key features are:

  • Set time and date for link activation and expiration: Little yet very useful feature to sell solo ads online. When you start selling solo ads, some people may ask a specific date and time for traffic to be start sending for cases such as flash sale and webinar offers.
  • Password protected reports
  • Traffic Rotator — Distribute traffic through email clicks among multiple different URLs. Very helpful feature to split solo ad clicks.
  • Traffic Quality checker
  • Traffic filter — Easily filter bot traffic etc.
  • Custom domain and link masking
  • Deliver bonus clicks based on percentage

Watch this YouTube video to learn how to track solo ad traffic with ClickMagick.

Checkout software

Deliver bonuses, set an affiliate program to grow your business, Joint-venture program, more payment options for buyers

This step is not mandatory, but if you want to collaborate with other sellers, have multiple payment options for clients, have bump offers and different solo ads packages on the checkout page, you have to consider a good checkout software.

One of the best, if not THE best online cart software is THRIVECART.

ThriveCart Logo

ThriveCart is an amazing cloud-based cart software with tons of features.

  • Have multiple payment options such as Google Pay and Apple Pay with other traditional options such as Credit Card and PayPal payments.
  • Full-affiliates system: Let others send solo ads customers to you and give them fixed amount or percentage of earnings.
  • Custom domain, embed cart on custom pages and more.

Landing Page Builder

Build landing pages to showcase customer testimonials, custom checkout pages with personalized offers, pricing pages, bonus pages, contact pages and more.

Every professional solo ads seller build trust with testimonials and having a web real-estate, also known as website of own.


An example web page of a solo ad seller. (Click on image to enlarge)

If you do not have a website dedicated to your solo ads business these days, you are far behind others because others have the edge over you by having the ability to convince and convert ones who are fence of buying from you.

According to many reports and case studies, displaying customer testimonials increases conversions. That is why you see many pro solo ads sellers have convincing web pages to show their work.


Use testimonials to build trust and convert more people in the fence to buyers 

Solo ads reviews from big marketers will boost the likelihood of converting prospects into buyers, especially ones who are uncertain about your business.


Solo ads customer reviews on Facebook (displayed on a solo ads supplier website)

There are hundreds of online landing page builders out there. Some such as Clickfunnels have very robust features and large customer base. But, the issue is tools such as Clickfunnels are expensive especially for beginners who want to become a solo ads seller.

One of best landing page builders and best alternatives to Clickfunnels landing page builder is Brizy Cloud!

Brizy Cloud is my go-to landing page building software for different projects. And the best part is you can get most features for a very cheap price.

Other tools that will be useful when selling solo ads.

Get Started

Let's Make Money with Solo Ads

First of all, you will have to build your email list. But, there is ONE thing you need to consider before building an email list.

Identify your niche

It doesn't matter on what niche you want to build an email list, but if none of buyers are willing to purchase solo ads from you, your solo ads business won't grow.

Here are top niches for solo ads.

  1. 1
    Business opportunities
  2. 2
    Network marketing
  3. 3
  4. 4
    Make money online opportunities
  5. 5
  6. 6

Almost 80% or more of demand and supply is circled within the "Wealth" category that contains top four niches above. The broader the niche is, a larger audience (i.e: email subscribers) you can build up and serve more clients eventually.

In general, the "Make money online" and "Business opportunities" are two most popular niches among solo ads sellers and buyer alike.

Why? Because.

  1. 1
    Easy to build an audience
  2. 2
    Lots of traffic available. People are looking for part-time opportunities to make quick extra cash online. Thus, it's a scaling, ever-growing niche.
  3. 3
    Evergreen niche. As long as money is involved in people's lives, demand will be there!
  4. 4
    Lots of ways to make money with this traffic. There are thousands of affiliate offers and product launches happening literally on every week on platforms like ClickBank, JvZoo and WarriorPlus. And some hold independent product launches by using ThriveCart, PayKickStart and SamCart. So, more opportunities mean more ways to earn money online without solo ads!
  5. 5
    People spend money to know how to make money. Ironic, isn't it? Yes, but, it's the reality. And it's good for solo ads business. Supply goes where the money rolls!

It's also important to have some expertise and knowledge on the niche that you are intending to build the list. Because at the end of the day, 7 out of 10 times, you are going to write emails!

Build solo ads email list

You should have three things to start building email list for solo ads.

  1. 1
    Squeeze page (also known as lead capture page)
  2. 2
    A List or set of tags to identify email subscribers built for solo ads
  3. 3
    Targeted traffic
Solo ads squeeze page

A Squeeze page or a lead capture page is a landing page with the primary and sole intention of generating leads.

The ONLY goal must be converting visitors into subscribers. Nothing more or less.

Here are some solo ads lead capture page examples.


Solo ads lead capture page with exit popup alert box. Retain more people on page with JavaScript exit popup alert boxes. Learn how to create one for your solo ads campaign.

Sometimes the best solo ads squeeze page is the one without no extra texts, bullet points and visual content!


This squeeze page gets a high conversion rate particularly if you have already warmed-up traffic. For example, this page will convert better with solo ads email traffic because you just need to direct people in email body message saying that 'Sign up on next page by clicking HERE to get instant access.'

Many solo ads sellers believe that any lead capture page with over 30% conversion rate is a good landing page. The more is better, obviously.

How to Create Solo Ads Squeeze Page

Watch the video below to learn How Igor Kheifets builds high-converting squeeze page for solo ads traffic.

Brizy's landing page builder has similar elements so that you can build your funnel entirely on Brizy Cloud as well.

7 Tips to Improve Lead Conversion Rate on Solo Ads Squeeze pages

When you have the ability to convert more visitors into subscribers, it will not only reduce the CPL (Cost-per-lead) and save money for future traffic buying opportunities, but will also increase your revenue.

Here are seven tips that I have learned over past years in lead generation campaigns.

  1. 1
    Write compelling headline — Headline is the #1 thing you should focus on your landing page. It matters a lot. Here is an excellent guide on writing good headlines.
  2. 2
    Use symbols to draw attention — Using weird symbols such as curved-arrows, GIF images with transparent background will take the attention of visitors.
  3. 3
    Use different colors and text styling — Using power words with bold text styles that are inside commas, and different colors for highlighting parts of words will increase the lead conversion rate. (ex: Learn How I Made "$143.85" Sharing Other People's Content on Twitter Spending 15 Mins per Week!)
  4. 4
    Minimize friction — Less barriers for site visitors will result in more conversions. For example, you might see higher conversion rate if only collected email addresses instead of the name and email. More fields = lesser conversion rate.
  5. 5
    Split test — Split testing or A/B testing can help you achieve a higher lead conversion rate and find a combination of elements that work for your niche/audience. Instead of general split testing on elements such as colors, heading etc., you can also test 1-step/2-step forms, quizzes, survey type forms etc.
  6. 6
    Use exit pop-up to collect more leads — Offer compelling lead magnet to people who try to exit from your lead squeeze page and collect more leads. Use ConvertBox to create beautiful exit-popups.
  7. 7
    Use different traffic sources — What works for Facebook traffic might not work for Google Adwords or Google Display ads campaigns. Same for other traffic sources such as YouTube ads, Tiktok ads, and Pinterest ads. All traffic sources have different audiences with distinct demographics, geographies, interests, and user behaviors. Use Google Analytics Content Grouping to find more about your user base.
List Building for Solo ads

The next step is building a separate list for solo ads. 

Here is why you should separate solo ads list from others.

  • Manage better — Usually leads you collected from others, for example from other solo ads providers might have already signed up to 50+ other lists on the same niche. Therefore, you should build a separate list for solo ads business. Thus, you can manage them better in future.
  • Segment better — List segmentation is crucial in these days. You can segment the list with different criteria such as gender, past purchases, education level, average median income level, buying frequency, Click-to-action clicks, and interests so that you can get higher open and better click-through rates which leads to a higher revenue from email marketing and better inbox rate.

Most email marketing services have either or both of these; 1) List 2) tagging.

Tagging is more useful because you can build different list based on tagging alone and can move leads from one to another through visual workflows.

Most lead generation tools such as Convertful and ConvertBox allows direct tagging and thus makes your life easier too.


Once you've set up your email marketing software and lead capture page, the next phase is sending traffic to build your list to sell solo ads.

7 Traffic Sources
  • Udimi Solo Ads — Udimi is a solo ads marketplace with thousands of sellers and buyers. You can use solo ads to purchase high-quality email traffic and build your list. Here are alternatives to Udimi solo ads if you want more resources.
  • PPC Advertising networks — There are dozens of popular networks to purchase Pay-per-click (PPC) traffic. Some are Google Ads, Bing Ads (Microsoft Ads), Media Net, and Bitvertiser.
  • Media Buying networks — One most popular media buying networks is BuySellAds.
  • Video AdsYouTube Ads
  • Push Notification ads networks — Build your list cheaply with push ads. Propellerads, ZeroPark are two of giant networks with millions of available clicks per month!
  • Native adsTaboola, Outbrain.
  • Bloggers' email lists — One of most under-used traffic sources is bloggers' email lists. There are thousands of bloggers who have built huge lists with their site traffic but didn't monetize. You can reach them out directly and ask for a paid email blast.

Getting traffic is not an issue. But, how to convert them to qualified leads. Google ads, Facebook ads and Solo ads are three of most popular ones among the business community.

However, deepening on your niche and budget, some platforms maybe not for you at least for some time. Find the best value for money among Google ads, Facebook ads, and Solo ads over here.

Push ads, media buying, native ads, and solo advertising could work pretty well for most niches for solo ads.

Sell Solo Ads and Make money Online

Now you have an email list ready to offer solo ads for people. In this section, you will learn how to monetize your list through selling solo ads and make a monthly passive income. 

Prepare your solo ads website

The very first step is setting up your website that addresses what you offer, who you are, where you are from, how you can be contacted etc.

I recommend Brizy Cloud for setting up website because,

  • No web hosting needed
  • Do not have to worry about hacking, DDos attacks from competitors etc.
  • No need to worry about plugin issues, particularly if you intended to use WordPress to build a website.

If you do not have a domain name already, search a domain name with these free tools first. Next, purchase a cheap domain name through NameCheap and transfer it to CloudFlare. Learn why CloudFlare is good for your website over here.

Then create website with Contact us, About, Privacy policy, Terms of service and Disclaimer pages.

Optimize your home page title for solo ads. Ex: "Best Solo ads for MLM, Biz Opp, MMO", "Buy Cheap Solo Ads for Forex, Binary Options, Investing." Use relevant keywords for your business. This will boost the search engine ranking for competitive and most-relevant terms such as solo ads, buy email traffic, buy MLM leads etc.

I also recommend using a good SEO (Search Engine Optimization) tool like Semrush (Learn more about Semrush SEO tool here) to track Google Keyword ranking for your site and competitors. So that you can know when your competitors have outranked you and can make necessary actions to increase organic rankings of your site. Learn how to track Google rank for keywords.

THE Page That matters

Above all pages, you must have a page or at least a section of homepage that is dedicated to testimonials and reviews from your solo ads customers.

Once you sold several solo ads, ask your customers to send a review. A video testimonial would be excellent. Use Aidaforms to collect testimonials including video testimonials.

Alternatively you can also ask buyers to drop solo ads reviews on Facebook so that you can directly link to the actual review from your website that will increase the trust furthermore.

Ways to Sell Solo Ads Online

There are two way to sell solo ads online.

  1. 1
    On a Solo ads marketplace
  2. 2
    On your own

Sell Solo Ads by using a Marketplace

If you are a beginner and just getting started on solo ads business, I would recommend using this method.


  • It's marketplace where buyers can find YOU. (just like Fiverr)
  • The more maturity you get and reviews and recommendations you receive from others, you will become a dominate player in the marketplace, hence more recurring customers and big sales.
  • Easier to get started.

Udimi is one of the best if not the best solo ads marketplace out there. It's beginners's friendly and due to features you can earn more money.


Solo ads seller on Udimi network

Here is why Udimi is best for solo ads beginners.

  • Easy set up — Udimi has made it easier for beginners to getting started their business on Udimi.
  • Promote your business — You can promote your solo ads deal by spending money.
  • Forum to learn how to make money with solo ads from expertsUdimi forum is filed with both sellers and buyers. You can join others conversions and ask questions from experts.
  • Make more money with additional services — Recently Udimi added new ways to make money for solo ads sellers. One of them is selling services such as lead capture page creation.
  • Multiple payout options — You can withdraw your solo ads earnings via PayPal, Payoneer, Transferwise and ePayments. If PayPal is not supported in your region, Udimi would be an excellent option for you.

Sell Solo ads by yourself

The other way to sell solo ads online is by selling yourself through your website.

Benefits of selling solo ads individually.

  • More money — One advantage over solo ads marketplaces is that you aren't paying a cut for each solo ads order. So, you'd make more money by selling alone.
  • Increased brand identity — The more you sell individually, your brand identity will be improved over time that is good for business opportunities.
  • Business relationships — by dealing with each seller personally, you can build up business affairs that will lead to more valuable opportunities such as private launches, access to mastermind groups, events, offline and online summits, webinars etc.

Many professional solo ads sellers such as Igor Kheifets have built a larger customer base through selling solo ads through his website, Now he's an established player and he earns millions of dollars each year by selling solo ads alone!

How to sell solo ads with a website

Here are some way to market solo ads business.

Advertise your website

Advertising is still a profitable way to make money. Advertise on Google for terms that are related to your business such as 'buy solo ads', 'buy email clicks', 'high-quality traffic', ' MLM leads', 'best solo ads sellers' etc.

Additionally, you can engage in banner advertising on solo ads specific sites, blogs and user-sites such as forums (ex: Warriorforum, BlackHatWord) and

Sell solo ads on Warriorforum

There is a dedicated section on Warriorforum for email marketing and entire forums for Buy and Sell services and Classified Ads!

Also, WSO (WarriorPlus special offers) is an excellent place to put your solo ads deals.

Sell solo ads on Facebook

Facebook is also a hot place to sell solo ads. But, be aware of scammers. 


How to Increase Your Solo ads Revenue

Now you know how to become a solo ads seller and where to acquire customers. In this section, I will give some tips to increase your revenue so that you can invest more money on growing your list and thus improve the capacity of selling more clicks. 

  • Have different packages of clicks and offer coupons for first-time buyers — People won't trust you at the first shot. And in most cases, customers would want to test your traffic quality and conversion rate against different solo ads vendors. Hence, people would order mostly small chunk of traffic (i.e: 50, 100 clicks) first. So, make it's affordable and convince people to buy from you by offering special one-time coupons. (Use ThriveCart to make one-time coupons and use ConvertBox to display special coupon for people who haven't purchased the first order from you!)
  • Offer different traffic options — Some buyers only want 'desktop-only' traffic. And others only want 'USA-only' desktop traffic. Give them options to select traffic variants to buy best traffic you have!
  • Provide discounts for higher traffic packages — Encourage people to buy more traffic volume from you by offering discounted pricing models for larger packages. On another hand, high volume traffic packages mean more money for you.
  • Offer additional services — Provide services such as consultation, investigating customer's squeeze page to increase conversions, selling complete sale funnels such as Business-in-a-box offers, supplementary offers for customer lead funnels etc. to make extra cash through solo ads services.

Best Solo Ads Sellers (Examples)

Now you know basic instruments of starting a solo ads business from scratch and how to grow your business. If you had to learn, you should learn from the best!

Here are several solo ads sellers who currently make hundreds of thousands worth of revenue each year through solo ads.

Igor Kheifets


Igor is an experienced solo ads vendor in the space. And he guarantee conversions through his solo ads clicks.


Igor guarantees that the conversions and the quality of leads are better than 99% solo ad agencies and PPC networks. 

Take a look at his pricing structure. (and promises)


Despite his promises such as 100% Tier 1 traffic, fresh leads and 10% free bonus, he makes over $1 per each lead. Due to his marketing techniques via email, Google Advertising and and YouTube videos, he has been able to make money.

Sarah Chew's Premium Solo ads


Sarah Chew primarily sells traffic through Facebook groups, Udimi and Skype. Most of her clients testimonials and reviews can be seen on her website and Facebook profile page.


Selling solo ads on Facebook

There are three traffic packages based on traffic Tiers which are Silver, Gold and Platinum and different prices based on the traffic volume.


Packages and prices for unique clicks. Higher prices for top tier clicks - Sarah Chew Solo Ads

Final Words on Selling Solo Ads Online

Well, if you read everything in this guide, now you've improved your knowledge on solo ads industry and learned how to make money by selling email clicks.

Like every other scheme, there are barriers and competitiveness involved in this field as well. Two of the biggest issues are trust and transparency. There are lots of scammers thus honest solo ads vendors face the difficulty.

However, if you keep it up and trying and trying and doing it passionately, you will succeed. Why? Because, dishonest solo ads providers lack it, the persistence.

So, what is better time to start your solo ads business?

I say, NOW!

Follow instructions and tips I suggested above and start selling solo ads online and make money.

Why do you think people buy solo ads? Can you make a living selling solo ads? Let us know what you most like about selling solo ads in the comments below.


About the author 

Chamal Rathnayaka

A blogger, Growth Hacker, and Internet Marketer since 2012. Chamal Rathnayaka is the founder of this very site and he's sharing his experience and knowledge on Internet marketing through Pitiya blog. Send him a message on


  • Great post! I am using Udimi as it is a great place to buy and sell advertising. I got high quality clicks with high conversion rates.

  • I use Udimi as well because it makes all my transaction secure and I get quality traffic.

  • This is great! Thank you as I am a newbie myself and using Udimi at the moment.

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