Semrush Review: All You Need to Know

Whether you are a blogger, freelancer, agency owner, paid advertiser, or digital marketing firm, Semrush can be helpful.

But how? Is Semrush worth it, considering there are dozens of services like Semrush?

That is what you are going to find out in this Semrush review.

What is Semrush?

Semrush is a SaaS product that provides over 40 tools and features to improve your business’s online presence via organic and paid traffic.

Semrush has been known among the business community as an industry-leading search engine optimization tool with vast data.

You can use Semrush to do the following:

  • Keyword Research
  • Competitor Analysis
  • Content Marketing
  • Local SEO
  • Rank Tracking
  • On-page SEO
  • Social Media Management
  • Link Building
  • Content Optimization
  • Market Analysis
  • Paid Advertising
  • Competitor PR Monitoring
  • PPC Keyword Research

There are currently 55+ tools under the Semrush toolkit.

Semrush tools

Review of Semrush Tools

Semrush is many things. It can do research, analyze, audit, optimize, and track every aspect of SEO, Advertising, Social Media, Content Marketing, and PR.

Hence, I will review Semrush in terms of:

  • Domain analysis
  • Keyword research features
  • Site auditing
  • Ease of use
  • Value for money
  • Pricing and discounts
  • Support
  • Competitors and comparisons

How to Use Semrush

The foundation of management of Semrush’s tools is based on the “Projects.” Projects in Semrush work as dedicated workspaces for specified brands or websites.

Sign up on Semrush and Create your project

First, you need an active Semrush account to use its features. Its pricing starts from $129.95/mo (Pro). However, you can create a free trial account by clicking the button below.

Now click the ‘Projects’ button at the top and create your first project. A project is a workspace where you manage a brand/website. In it, you can track keyword rankings, schedule social media posts, audit websites, check not-provided keywords, etc.,

Enter the domain name and the name of the project.

Semrush create a project

Once create the project, you will be redirected to the SEO Dashboard, where you can configure your Semrush project and monitor progress (related to Search Engine Optimization) under one dashboard.

Semrush Projects Dashboard

Note: Semrush has grouped each tool into different categories, and you will get a dedicated dashboard based on the category. (i.e., SEO Dashboard for SEO)

Here are several Semrush project settings.

  • Position Tracking — Track keyword positions in Google. Semrush allows tracking SERP ranking at the region level.
  • Site Audit — Detect issues related to crawling, content, site structure, links, coding, images, etc. Semrush will periodically crawl your site, detect any issues, email you, and list you on the SEO dashboard.
  • On-page SEO checker — Analyze content and get suggestions to improve keyword ranking and traffic.
  • Social Media Tracker — Measure engagement across different social media pages.
  • Social Media Poster — Manage social media posting.
  • Backlink Audit — Analyze your backlink profile and identify toxic backlinks and ways to build high-quality backlinks.
  • Link Building Tool — The link-building tool allows you to manage your link-building campaigns in one place.
  • PPC Keyword tool — Find lucrative keywords for paid advertising campaigns.
  • Organic Traffic Insights — Discover opportunities to improve organic traffic by uncovering “not provided” keywords.

Semrush tools are divided by category. While some sections overlap each other, most are unique.

Semrush SEO Toolkit review

Semrush’s stronghold is SEO compared with its competitors and the depth of data. The SEO toolkit comprises dozens of tools, each grouping them into its sub-category.

  • SEO Dashboard
  • Competitive Research
    • Domain Overview
    • Traffic Analytics
    • Organic Research
    • Keyword Gap
    • Backlink Gap
  • Keyword Research
    • Keyword Overview
    • Keyword Magic Tool
    • Keyword Strategy Builder
    • Position Tracking
    • Organic Traffic Insights
  • Link Building
    • Backlink Analytics
    • Backlink Audit
    • Link Building Tool
    • Bulk Analysis
  • On-Page & Tech SEO
    • Site Audit
    • Listing Management
    • SEO Content Template
    • On-Page SEO Checker
    • Log File Analyzer

SEO Dashboard

If you intend to use Semrush primarily for SEO and content optimization, you will often use the SEO Dashboard. It’s where all your SEO-related tasks, such as Position Tracking, Site Audit, Keyword Position Changes, Backlink Analytics, and other widgets, are shown.


Domain Overview

One big advantage of using Semrush over others, particularly, is you get to spy on competitors’ SEO and PPC strategies. At Domain Overview, you get to know the rough estimation of organic traffic, backlinks, top keywords, etc.,

Head over to Semrush’s Domain Analytics tool, enter your domain, subdomain, or webpage URL, and select the location. Worldwide is selected by default.

Semrush Domain Overview Search Page
Semrush Domain Overview

Several things you can see on this page:

  • Check domain traffic
  • Analyze top regions and compare traffic by region
  • Drill down traffic statistics by desktop and mobile
  • Check historical performance
  • Compare domains
  • Find top winning keywords and worst losing keywords
  • Export data as PDF and spreadsheet
  • Check successful ad copies

Top 3 domain overview features

Here are some overlooked features in Semrush that would come in handy numerous times.

  1. Growth comparison
  2. Domain comparison
  3. Check traffic overview for URL

As a blogger, my favorite part about Domain Analysis in Semrush is the organic keywords and top pages. Essentially, you can get high-performing organic keywords and topic pages with the highest traffic percentage.

If your competitors’ organic traffic spread is spread equally, the site is doing well by diversifying the traffic. If not, the site depends on a few blog posts and the mercy of Google. These are some lessons you can quickly grasp.

Organic Research

The Organic Research tool in Semrush helps you research high-performing organic keywords on a website.

Semrush Organic Research
Enter your domain, subdomain, or URL, select the GEO location, and click the ‘Search’ button.

Top 6 Organic research features

  • Find easy-to-rank (Lower Keyword difficulty) keywords with a high search volume on a competitor’s website. Learn more.
  • Filter long-tail keywords with buyer intent (i.e., keywords that include words such as best, under, cheap, vs, discount, coupon, sale)
  • Find out new, lost, improved, and declined keywords
  • Organic competitor research based on common/shared keywords
  • Identify all sub-domains of a domain
  • Analyze keyword profile based on the URL

If you intend to use a tool for search engine optimization of your site, Semrush could be a perfect candidate because of its keyword research capabilities. Out of 7 unique ways to use Semrush for keyword research, Organic Research is used by many, loved by most, and helped a lot.

Keyword Gap

Another unique tool in Semrush Competitive Research is Keyword Gap Analysis.

Semrush Keyword Gap
Semrush’s Keyword Gap tool – Add up to 4 competitors at once

Suppose you are in a niche where there is fierce competition. In that case, finding low competitive targeted keywords is gold. Keyword Gap Analysis tool can help you find out the top low-hanging fruits used by competitors but not you.

Semrush lets you compare the organic keyword profile of five domains (i.e., four competitors). Plus, you are allowed to specify a certain Google domain. Google United States is selected by default.

Semrush Keyword Gap Selections

Keywords will be shown, and they will be categorized based on five segments.

  1. Shared – Common among you and your competitors
  2. Missing – Your site is missing those keywords
  3. Weak – You are underperforming against competitors
  4. Strong – You are doing a great job
  5. Untapped – Opportunities

Here is the Semrush report for Keyword Gap Analysis among three competitors of Pitiya as of writing this Semrush review.

Semrush Keyword Gap Organic Keywords

Notice that winning domains are highlighted in green background color in the corresponding cells. Keyword Overlap Venn diagram is one of my favorite parts of this tool. It gives you a clear graphical picture of where your site is standing against competitors.

Top 5 Keyword Gap Analysis features

  • Find keywords your site is doing poorly against competitors
  • Get to know keyword opportunities with untapped search terms
  • Analyze URL vs. URL to find missing keywords from a page
  • Compare Paid keywords against ad competitors in Google
  • Compare PPC keywords profile against PLA (Product Listing Ads) keywords

Based on Semrush’s Keyword Gap Analysis, I posted several articles and already seeing good results. Basically, you want to filter keywords that are very easy to defeat competition on Google and write better, quality pieces of content.

Backlink Gap is the latest tool in the Competitive Research in Semrush SEO toolkit. Like in Keyword Gap, you are comparing domains’ backlink profiles.

Go to Semrush’s Backlink Gap Analysis tool, enter your domain and other domains (up to four), and click on the ‘Find prospects’ button.

Semrush Backlink Gap

In a bit, Semrush’s Backlink Gap tool will represent data based on your site and competitors’ backlink profiles.

  • Find link-building opportunities (Some of your competitors might have used easy-to-get backlink resources)
  • Compare domain authority against referring domains over time
  • Find weak backlinks of competitors

Two advantages of Semrush’s Backlinks Gap Analytics tool over others are that it allows you to analyze backlinks at the page level and provides access to a new level of data spectrum.

Keyword Overview

Keyword Overview is the first tool in Semrush Keyword Research tools.

Keyword Overview Semrush Report Overview Page
  1. Click on the Keyword Overview menu link on the left sidebar
  2. Enter keywords (up to 100 separated by commas or one per line)
  3. Select your preferred Google database and location. Google United States is selected by default.
  4. Click on the ‘Search’ button.

The purpose of the Keyword Overview tool is to provide insights into keywords.

Keyword Overview Semrush Report Overview Page
Main Keyword Overview report – Easily understand key details of a keyword

As you can see, it provides details such as:

  1. Search Volume
  2. Total number of results in Google
  3. CPC, Competition, PLA, and PPC ads details
  4. Keyword trends over time
  5. Keyword Difficulty
  6. Keyword variations, questions, and related keywords

Like most other Semrush tools, the Keyword Overview report is customizable according to your needs. Currently, it allows you to change the Google database, switch between mobile and Desktop data, and alter the state of the Google search engine (i.e., date).

Semrush Keyword Overview Change Database
Change Google database on Semrush.

SERP analysis will come in handy when you want to check keyword ranking for a particular region.

SERP Analysis Keyword Overview Semrush
SERP Analysis report – Get to know Page Authority Score (AS), Referring domains, Backlinks, Search Traffic, and URL Keywords of all ranking websites of first 100 results in Google

Keyword Magic Tool

Semrush Keyword Magic Tool is the primary keyword research tool for SEO & PPC campaigns.

Semrush Keyword Magic Tool
Enter your keyword into the search box, select the Google domain/database, and click the ‘Search’ button.

Keywords are grouped into two sections: By Number and By Volume

Keyword Magic Report Semrush

Keyword reports can be customized with search modifiers.

Semrush Keyword Magic Advanced Filters

Click on the down arrow icon near the keyword phrase for more details.

Keyword Information Window in Semrush Keyword Magic Tool
Semrush’s Keyword Details box is filled with all the essential data you need (Only available for paid customers)
  1. Click on the arrow icon near a keyword phrase.
  2. Check traffic distribution of countries and global search volume
  3. Understand what SERP features can be seen on Google and details like CPC, Keyword Difficulty, and search trend
  4. Get Question-related keyword phrases
  5. Analyze SERP and find Page Authority Score (Semrush’s), Backlinks, and Keyword Ranked in the top 10 results in Google.

Easily add keywords to your Keyword Manager in Semrush (you need a paid subscription) or export data.

Export Data Semrush Keyword Magic Tool
Exporting generated keywords in the Keyword Magic Tool

Top 3 Keyword Magic tool features

  • Find question-based keywords (perfect for adding to a FAQ section)
  • Find keywords in different languages
  • Filter keywords based on the SERP feature

Whether SEO content marketing or PPC (Pay-per-click) Google ads campaigns – Semrush’s Keyword Magic Tool got it for you. Categorizing keywords based on their topics is also very helpful when you want to understand keyword intent.

Learn more in this complete guide to the Semrush Keyword Magic tool.

Position Tracking

SERP position tracking tool Semrush lets you track keyword ranking in Google. If you want to track local keyword rankings, Semrush got it covered too!

Limits might vary depending on your Semrush plan. For instance, the Semrush Guru subscription plan allows tracking up to 1,500 keywords.

Targeting settings for position tracking campaign on Semrush
Adding keywords for position tracking campaign on Semrush

Reporting is refreshed every day.

Position Tracking Semrush Dashboard

Rank tracking statistics contain many parts critically important to your business like:

  • Top competitors
  • SERP features and how your site’s content performing
  • Cannibalization health
  • Positive and negative impacts
  • Overall visibility score

Top 5 Position tracking features

  • Ranking distribution comparison against competitors
  • Share of Voice
  • Multitargeting locations
  • Google Business (Local Pack) tracking
  • Google Data Studio integration

If you are already paying a monthly fee for a dedicated SERP position monitoring tool, now you can use Semrush as a quality substitution.

Organic Traffic Insights

Semrush Organic Traffic Insights

Organic Traffic Insights report in Semrush facilitates you to analyze your traffic at the keyword level. After integrating Google Analytics and Google Search Console accounts, Semrush provides more insights and critical information, such as not provided keywords.


The downside of Semrush Organic Traffic Insights is that it collects data on your Google Search Console and Google Analytics. If you do not want to share data with Semrush, consider using a tool like Keyword Hero, which does not store data on its servers but shows it on your Google Analytics account.

Semrush Backlink Analytics

Semrush Backlinks Analytics consists of many details and its own score known as the Semrush Authority Score. Look at the screenshot below. It represents the backlink profile of, and according to Semrush, it is apparent that the website has consistently increased quality links. Anchor texts indicate inbound links are natural.

Backlinks Analytics Overview on Semrush

Learn more details about the Semrush backlink checker.

  • Identify the growth of backlinks and their impact based on the actual ranking
  • 360 view of backlink profile including follow-to-nofollow ratio, low-quality backlinks, referring domain categories
  • Find backlinks to subdomains and URLs
  • Compare backlinks
  • Get access to competitors’ backlinks

You might wonder how Semrush compares with its counterpart, Ahrefs, in the Backlinks region. Basically, both tools are excellent ones. While marketers mostly use Ahrefs for link-building campaigns, Semrush is used for many reasons (as you’ve already found out in this Semrush review).

However, Semrush has greatly geared up its game and improved the Link Building toolkit in past years. This takes us to the next Semrush backlinks tools…

Semrush Backlink Audit

Semrush’s Backlinks Audit tool analyzes your website’s backlink profile and provides insights on which links to disavow.

Toxic backlinks are one reason why many websites are penalized by Google Penguin. Semrush’s Backlink Audit tool identifies them and provides you with an easy-to-use disavow workflow to regain lost traffic. Learn more about Semrush Toxic backlinks checker.

Semrush backlink audit overview report
  • Semrush Backlink Audit tool analyzes all your backlinks, even nofollow links.
  • AI algorithm suggests backlinks to remove, which you can review
  • Integrate Google Search Console, Google Analytics, and Majestic to empower backlink auditing even further
  • Import backlinks to Semrush Backlinks tools
  • Find Lost backlinks
  • Analyze referral traffic generated from backlinks
  • Easy Backlink disavowing process
  • Add a mailbox (Gmail, Outlook, Office 365, Exchange Online, and SMTP/IMAP) to send emails on your behalf and track the email threads initiated in the Semrush interface.
  • Profile insights alert the suspicious distribution of anchor text, Toxic domains detected from suspicious IPs, Errors in target pages, and more.
  • Schedule the recrawl process, receive periodic emails on the new backlink audit report, and export data via PDF and CSV.
Semrush Link Building Tool

Semrush’s Link Building Tool is a dedicated service that builds backlinks via email outreach. Suppose you previously used a tool like NinjaOutreach, Buzzstream, or MailShake. In that case, you can finally replace them with Semrush because its Link Building tool supplements almost every aspect of link building!

  • Find new backlink sources.
  • View detailed information about the website and people affiliated with it, like contact information and social web info.
  • Outreach module to send personalized, relationship-based messages
  • Monitor backlinks to ensure they never disappear
  • Contact site owners right away if a link has been taken down
Semrush Bulk Backlink Analysis

Semrush’s Bulk Backlink Analysis tool lets you analyze up to 200 domains. If you are wondering how to find competitors’ backlinks that you can capture, you can do it with Bulk Backlink Analysis in Semrush.

Semrush Bulk Backlink Analysis Report

Site Audit

If you previously used an additional SEO tool to audit your website, you can stop paying for it and use Semrush instead!

Semrush Site Audit tool offers many features, including periodic crawls (as you specified).

Semrush’s Site Audit report also has many details.

Site Audit Overview on Semrush

The Overview page clearly shows your site’s state. To get an idea of its health, you can compare your site health score to the average score of your industry.

The issues tab includes all the errors, warnings, and notices the Semrush Site Audit tool found related to the website performance.

Unlike most other Site Audit software and tools, Semrush reviews each issue and provides details about it (and how important it is) and how to fix it.

Semrush Site Audit Errors Issue details and ways to fix it

Overall Statistics categories data Semrush Site Audit found. It is based on:

  • Markup – Using proper, OpenGraph markups will improve Google’s ranking (i.e., adding review markups will add star ratings on Google SERP, for instance)
  • Crawl depth – How easy can search engine bots find your content? The shorter the crawl depth, the better it is.
  • HTTP Status Code – A proper working site should have a higher percentage of 2XX.
  • Canonicalization – Gives you an idea of the quality of your SEO content in terms of uniqueness and accessibility. Learn more about Canonicals.
  • Incoming Internal Links – How good is your internal linking strategy
Statistics Semrush Site Audit

Learn more about the Semrush Site Audit tool.

Top 3 features of Semrush Website Auditor

  • No need to install software on your PC, unlike WebSite Auditor, so it runs smoothly on Semrush servers
  • The automatic website crawls and receives updates via email
  • Export data

One of the best site auditors I have used is WebSite Auditor by SEO Powersuite. The downside is that you need a computer to run it and should have some measures (e.g., proxies, a powerful computer) to actively crawl your site without blockades. The advantage of Semrush’s Site Audit tool is that it does everything for you.

SEO Content Template

Have you ever wondered how to make great content that ranks on Google?

That is why Semrush introduced the SEO Content Template tool.

Semrush SEO Content Template

It analyzes the top 10 rivals on Google SERP for your targeted keyword and provides recommendations on structuring your content rightly so it can rank on Google.

Semrush SEO Content Template recommendations report

Semrush SEO Content Template has three major sections:

  1. Key Recommendations: It includes semantically related words that you can use to add sections to the article, backlinks to acquire, readability score, and length of text.
  2. How rivals use targeted keywords: Get a quick view of keyword implementation by SERP competitors.
  3. Basic recommendations: Little things you need to know, but sometimes you forget!

Learn more about Semrush SEO Content Template.

SEO Content Template is basic compared to dedicated tools like MarketMuse,, and other content outline builders like WriterZen. However, if you are looking for a simple tool to get content structure recommendations, Semrush’s SEO Content Template is sufficient.

Content Marketing Toolkit Review

Semrush’s Content Marketing Toolkit has four parts: one dashboard and six tools. Those Semrush Content Marketing tools are:

  1. Topic Research
  2. SEO Content Template
  3. SEO Writing Assistant
  4. Brand Monitoring

I will digest some tools in this Semrush review.

Topic Research

Semrush Topic Research

Semrush Topic Research is a solution to find topics covered in Google in a specific niche or subject. For example, take ‘SEO.’ People might be searching on Google topics related to:

  • SEO Definition
  • SEO benefits of social media
  • SEO Company
  • Meta description
  • Google Index
  • Organic search
  • Quality content
  • SEO agencies
  • SEO report
  • Black hat
  • Backlinks
  • Search engine rankings

Standard keyword research tools will not research topics for you. You will have to use a topic research tool like AnswerThePublic. But, with the help of the Semrush Topic Research tool, you can easily find various topics to discuss in your content marketing campaigns.

Semrush topic research content ideas cards
Semrush Topic ResearchCards for SEO topic. Boxed ones are known as subtopics.

Semrush’s Topic Research information is represented in four ways.

  1. Cards
  2. Explorer
  3. Overview
  4. Mind Map

One of the coolest parts is the Overview of Topic Research. You can find top headlines by backlinks, top subtopics (based on Topic Efficiency, Difficulty, etc.), 10 interesting questions, and related searches in this area.

Overview Semrush Topic Research

Check this complete guide to Semrush’s Topic Research to learn more details.

SEO Writing Assistant

Semrush’s SEO Writing Assistant is a dedicated content optimization tool that analyzes your content and delivers recommendations based on four factors:

  1. SEO
  2. Tone of Voice
  3. Originality
  4. Readability

Since Semrush’s SEO Writing Assistant can be used on Semrush, Google Docs, and even WordPress, you can optimize your content efficiently. Up to 30 keywords and one location can be optimized at one time. There is no limit on the number of words in an SEO Unit or SEO Content Template.

Semrush SEO Writing Assistant Content Analysis

However, Semrush plagiarism checker can be used from and above Guru subscribers. Learn more.

I’ve already covered Semrush’s SEO Writing Assistant in depth. Read the full Semrush SWA tutorial here.

Top 4 Features of Semrush’s SEO Writing Assistant

  • Find SEO content optimization suggestions
  • Check content originality
  • Use on your WordPress post editor
  • Improve your score as you write in real-time

Semrush Competitive Research Review

One of Semrush’s strongholds and edges over its competition is its Competitive research toolkit. It comprises many sections (based on need and sector) and tools.

  • .Trends
    • Traffic Analytics
    • Market Explorer
  • SEO
    • Organic Research
    • Keyword Gap
    • Backlink Analysis
    • Backlink Gap
  • Advertising
    • Advertising Research
    • AdClarity
    • PLA Research

I will examine other tools since most tools are covered in this Semrush review.

Traffic Analytics

Semrush Traffic Analytics

If you are running media buying campaigns or a digital marketing firm looking for websites with high growth to improve clients’ businesses, Traffic Analytics is exactly what you need.

It’s like having Google Analytics for your competitor websites’ data.

Semrush Traffic Analytics Overview Page

Market Explorer

Semrush Market Explorer

The Market Explorer tool in Semrush Competitive Research essentially analyzes your market based on the traffic portfolio and provides insights based on competitors and related data.

Semrush Market Explorer Overview
Semrush’s Market Explorer

According to Semrush, its core is an AI algorithm that analyzes multiple parameters, such as audience interests, website categories, number of backlinks, common organic keywords, and SERP positions. Semrush determines similar websites within a market based on the competition for online visibility.

Top 3 features of Semrush Market Explorer

  • Find market leaders, niche players, established players, and emerging players.
  • Find out the market cap of your business and how much you can grow
  • Understand the traffic generation strategy of competitors and how you can learn from them

Market Explorer is unlocked in the Guru plan, and some features are available in the Business plan. Find out more.

Audience Semrush Market Explorer

Advertising Research

Advertising Research in Semrush is excellent for spying on competitors’ successful ad campaigns. If you are utilizing Google Ads traffic as a driver to get quality leads and sales to your business, Semrush’s Advertising Analytics on competitors can be really helpful.

Advertising Research Positions on Semrush
Ads positions, keywords, traffic %, and more are available in Semrush’s Advertising Research tool.

Semrush lists all the paid competitors, common keywords, and PPC competition levels.

Advertising Research Competitors on Semrush
Find where your business is competing and with whom easily

The ability to find all the keywords along with ad copies is hassle-free.

Ad Copies on Semrush's Advertising Research
Ad copies in Semrush

PLA Research

PLA stands for Product Listing Ads. Product listing or Google Shopping ads can be seen on Google search results, particularly when searching keywords with buyer intent.

PLA Research Positions on Semrush

Suppose you have an eCom store and want high-quality traffic via Google shopping ads (i.e., PLA ads). In that case, the PLA Research tool can be beneficial in spying on successful PLA advertisements by your competitors, improving your advertising strategy, and increasing ROI.

PLA copies on Semrush's PLA research

Not all Semrush PLA ads tool features are available for Guru plan subscribers. You must upgrade to the Business plan to get unrestricted access to data and exports.

Best Semrush Features

In this Semrush review, you found various tools and how they can benefit your business. However, Semrush is more robust than most of its competition due to its features. Here are some key features of Semrush.

Semrush reports

I’ve been using many digital marketing tools since 2013, and one thing I love about Semrush is its reports.

As a business owner, you must have accurate and meaningful data to make important decisions as quickly as possible. Semrush’s reports are more reliable than most others due to how Semrush collects data, processes it, and represents it.


Semrush is many things. But if you are engaged in SEO, you might not be interested in seeing PLA or social media reports on your dashboard, and vice versa. That is why Semrush has structured its interface so that you have dedicated Dashboards for every arrangement.

If you want to use Semrush for SEO only, there is an SEO dashboard. It includes keyword rankings, organic traffic insights, site audits, and SERP tracking statistics.

If you want to use Semrush for advertising research, it has a dedicated dashboard for people like you.

Reviewing other tools, you will find that most of them are not as organized as Semrush.

Build your reports

Semrush My Reports

One unique feature I have only seen on Semrush, but its competitors, is the report builder.

The report builder is not for everyone. But if someone asks for an SEO report, you can easily create a custom one tailored to your customer needs and deliver high-quality service.

Semrush Reports Builder

That is why Semrush has been used by many digital marketing firms and agencies over others—its reports are 100% customizable. You can even rebrand Whitelabel Semrush reports.


Digital marketing, particularly Search Engine Optimization, is an ever-changing space. It changes rapidly by force and by competition.

Semrush Sensor keeps the hook for any drastic change in the Google algorithm.

In your Semrush account’s Notes section, you can find a list of notes and impact tools. The screenshot below shows the list of notes related to position tracking.

Semrush Notes list
Notes list

As you can see, Google’s radical move of replacing the title tag with H1 for some pages impacts sites’ organic traffic.


A successful business is maintained by the successful people behind it. Semrush gives you the full advantage of inviting team members and virtual assistants to work on your project.

Share Projects on Semrush


Semrush recently introduced an App Center to power up your existing Semrush toolkits by integrating third-party applications such as AdClarity, Abyssale, and Semrush-exclusive apps like Agency Growth Kit, ImpactHero, and Semrush Local.

Semrush Apps
Semrush Apps

Semrush Prices

The price tag is significant for any business, whether you run a B2B or B2C business. If you read this Semrush review from the start to this point, you will discover that Semrush is not an ordinary, just another tool.

It provides tools for EVERY marketer.

Combining all other tools that provide similar services, such as… keyword research, backlink checking, SEO audit, PPC assistant, social media brand monitoring, SEO Content Optimization, and marketing insights, would cost you at least four monthly figures.

Semrush has packages for every business owner (small, medium, or enterprise-level businesses). Take a look at the pricing table below.

Semrush Plans Overview

If you are looking for the best Semrush plan for your needs, look at the feature comparison table on the pricing page.

Semrush Plan Comparison

Which Semrush plan is suitable for you?

If you are a small business owner like a blogger, choose the Semrush Pro plan. The only significant difference between Semrush Pro and Semrush GURU is the Historical data access.

You will not see a difference because you will most likely use Semrush for keyword research, posting tracking, and link building.

Suppose you are running a medium-sized business, such as a media buying company or an agency that provides SEO services. In that case, you should select the Semrush Guru plan because it unlocks features like Historical data and Multitargeting and because you can brand the PDF report.

  • SEMRUSH PRO — for bloggers, content marketers
  • SEMRUSH GURU — for digital agencies and freelance service providers

Is Semrush worth it?

In this Semrush review, I showed you how powerful Semrush is and how it can drastically grow your online business, even if you are unaware of current SEO trends and strategies that work TODAY.

If you are seriously considering using a toolkit for your business, be it Semrush, I have been using Semrush tools since 2013 and have received excellent results. Semrush is the tool that helped me greatly, moving this blog from BlogSpot to WordPress and widening my online estate network while growing my existing business based on pure white-hat SEO strategies.

You have seen why millions of online business owners like YOU use Semrush daily to grow their businesses. If you want to become an expert in your niche and stay a step ahead of competitors, I recommend putting your hand on Semrush from now on.


Taking action is far more critical than searching for the perfect tool that can do everything, preciously!

Semrush is not perfect. But, it is one of THE best tools in the market. (according to my experience, Semrush is the best tool I have used for search engine optimization and content marketing)

Final words about Semrush Review

In this Semrush review, I showed you the benefits of Semrush’s features using this Search Engine Marketing tool.

If you are a blogger, I recommend using Semrush Pro features for two weeks using the above coupon code. If you do NOT see an increase in your quality traffic and your blog’s growth, you can always downgrade or cancel your account.

But that rarely happens if you take action and take full advantage of the Semrush toolkit.

That’s why many SEO experts and professional Internet marketers recommend Semrush for many digital marketing activities, from keyword research to competitive analysis.

If you are nervous and still don’t know if Semrush is for you, I recommend creating a free Semrush account and seeing if it fulfills your requirements.

Overall, Semrush takes an IMPORTANT role in my digital marketing toolkit. So, where do you place this tool? Top or bottom?

Have I missed anything particular to showcase in this Semrush review? Please share your thoughts about Semrush below in the comment form.

Resources & Further Reading

Semrush Review $139.95
  • Data & Coverage
  • Features
  • Integrations
  • Projects
  • Analytics & Reporting


Although there are dozens of SEO tools, Semrush is one of a kind. Be it search engine optimization, social media marketing, or content marketing. Semrush has got you covered with versatile yet easy-to-use tools and features. Also, Semrush’s stats are extensive and on par or better with Ahrefs.

It converts complex algorithmic data into eye-catching charts and tables and represents you so that you can make smart business decisions. Try Semrush for free.


  • Extensive database
  • High-quality tools for different marketing purposes
  • Helpful guides and content
  • Worth your money


  • Take some time to get accustomed.

8 thoughts on “Semrush Review: All You Need to Know”

  1. This is highly informatics, crisp and clear. I think that Everything has been described in systematic manner so that reader could get maximum information and learn many more.

  2. Very detailed article and yes, SEMrush is one of my most favorite keyword research tools. I am using this tool since last couple of years and very much satisfied with the results. Recommended to all.

    • Yes Sam, SEMrush keyword research tool is one of best SEM tools. I too use SEMrush since a some time and got better results. Thank you for sharing your review of SEMrush in comments.

  3. is another tool that businesses can use to download their competitors’ top PPC and SEO terms, ad copy variations, and landing pages.

  4. Wish it wasn’t so expensive. Sometimes all you need is your brain, excel, and free tools. I’m in e-commerce and with mid to small projects I’m doing fine with Serpstat for just $15/mo, and if there’s a need I back it up with SEMrush.

    • Yes, some plans are little bit cost. But, it provides various tools for SEO and SEM. SEMrush can speed up for your marketing growth seriously.


Leave a Comment