Why Should You Use Keywords In Your Posts?

Keywords for SEO - The importance of keyword research in SEO

If you want to increase your revenue from your blog (either website or vblog), you need more traffic, especially buying readers. Right? To get more quality traffic, you have to engage in search engine optimization, social media optimization and email marketing. But what’s the best way to drive thousands of traffic to your website?

It’s search engine optimization. The search traffic (also known as organic traffic) is the most lucrative and converting traffic you might get ever. Yes, ever. Because search traffic is free and they are engaged and finding the information they want. To capture those people, you need to do one thing, it’s doing keyword research.

What’s keyword research and why keyword research

Basically, a keyword is a search term which people are entering on search boxes to find information, resources, tools, etc. In search engine optimization, a keyword is a search query. Search engines such as Google give a high importance to keywords when ranking web pages on Google.  Without using keywords in your posts, it’s a hard work (Actually unable) to put your web page #1 spot of Google SERPs for certain search queries.

That’s what I missed in my earlier blogging career. I thought why I should use keywords in my blog posts and I will get traffic if I wrote more articles (That I prefer, not peoples want). It’s a really bad idea. The fact is that if you need more organic traffic, you need to write about what people are searching for, instead what you think that people may want. Period.

Even though you didn’t use keywords in your blog posts, you will only receive traffic only for certain keywords, keyword phrases which include in your posts. You can check out the keywords which are driving traffic to your posts on Google webmaster tools and Bing webmaster tools.

Now, you might think that keywords are complex words which normal people can’t understand. It’s not. Keywords are normal words which you are talking in every day. What differ between a normal word and a keyword is that keywords are used on the Internet regularly and have some specific properties. Ex: competitor analysis, SEO strategies (which is not a normal word phrase).

Now you know you must use keywords in your blog posts. How do you find best keywords for website which will increase your revenue?

You can find keywords from doing keyword research. There are a lot of keyword research tools to mine lucrative keywords. But you should know that every keyword will not drive thousands of traffic and also every keyword will not increase your revenue from thousands. There are some specific keywords which you must target to increase your traffic and revenue. Here are a few of keyword types.

Informational Keywords 

Informational keywords are the most popular and most used keyword type on Internet by all ages. These keywords are less converting relatively niche keywords. You can capture that traffic as your regular readers, blog post commenters, and social sharers easily. But it’s not easy to convert them as potential customers. You can convert them into buyers using email marketing.

If you target informational keywords in a post, that post will receive high traffic. But, it might not make enough money from affiliate marketing etc. If you monetize your blog using a PPC or CPM advertising network such as Google Adsense, you can earn more revenue from it. Although the CPC rates are very low, because advertisers are not looking for traffic like these: (look at Suggestion bids for finding CPC rates)

Bake Cake - The importance of keyword research in SEO

Mostly How to guides, resources, tutorials and free +”keyword” posts tend to have more informational keywords. That’s why websites such as wikihow and about.com rank higher on Alexa traffic ranking.

Niche Keywords

Niche keywords become more popular in specific times and occasions. For an instance, let’s take “valentine day” keyword. People have searched ‘Valentine day’ keyword more than three and five times than other months.

Valentine Day- The importance of keyword research in SEO

Here’s another example.

FIFA Football World Cup - The importance of keyword research in SEO

People don’t search about FIFA football world cup equally in every month. But, in June 2014, estimately 12,934,340 times, ‘FIFA football world cup’ keyword phrase has been entered on Google search box.

What do you determine by seeing these stats? These are niche keywords which you can pre-use to increase your website’s overall traffic. Many niche marketers and eCommerce businesses use these keywords to increase their revenue. Here are a few keywords with high CPC rates for valentine day gifts keyword. Advertisers are ready to pay more than $1.00 for one unique click. So, I will put others you to think how much the EPV (Earning per Visitor) could be! (Hint: It’s more than what advertisers pay).

Valentine Day Gifts - The importance of keyword research in SEO

Niche keywords convert rather than informational keywords. And in sometimes have more impressions than informational keywords. You can do keyword research to find profitable niche keywords and create a niche website. Here are popular and high competitive keywords. Look at the “Hostgator coupon code 2014” keyword.

Hostgator coupon code 2014 - The importance of keyword research in SEO

You can mine profitable keywords (which GKP hides from you) by doing some keyword research on SEMrush keyword tool. Create a guru account for finding deeper and high converting keywords. Once you have found a lucrative keyword, you can buy TLD domain names for certain keywords. Ex: www.hostgatorcouponcodes2014.com

If you buy TLDs on Goddady, use WOW1995CP to get 35% off discount for all your purchases.
Niche keywords are lucrative and if you have done it correctly, you can multiply your overall traffic and also revenue. Just need to engage in niche keyword research.

Profitable keywords (Buyers keywords)

Profitable keywords (also known as buyers keywords) are the most lucrative, converting and high competitive keywords. In many occasions, this traffic converts into buyers in the first time. Look at below screenshot.

Cheap Web Hosting Packages - The importance of keyword research in SEO

But, the traffic volume is very low comparing with niche keywords and informational keywords. However, these are the traffic which advertisers are searching for. They are not only buying people, but also are engaged people who might buy more than one product or service. That’s how Amazon multiplies their revenue through using these traffic and email marketing. Look below screenshot which demonstrates how much hot these profitable keywords are.

Dedicated Hosting - The importance of keyword research in SEO

What’s heck, would you pay $120.00 for one single click?

Buyers keywords are very lucrative, and also very competitive. If you monetize your blog with Google Adsense, I suggest you to keyword search to find these types of profitable keywords and write some articles. It doesn’t matter web pages don’t rank on Google SERPs higher. Just interlink them and drive traffic to it. Your Adsense revenue will indirectly increase with this small trick.

Now you know three types of keywords as their importance for advertisers. You should know how to identify which keyword drives more traffic to your blog and which keyword increase your revenue. By site auditing, you can find out what you should change in your content marketing strategy.

In SEO, Keywords are very important. But the main problem for webmasters of doing keyword research is the competition. Not only you publish a post on the Internet for public people, your competitors as well target the same keyword which you chose as the primary keyword. To find best keywords for your website which will rank on the first page, you will have to do proper keyword research. There are two keyword types as the length and competition.

  • Keywords (exact match keywords)
  • Keyword phrases (Long tail keywords)

You might know that in many occasions Wikipedia ranks for specific keywords in the first spot of Google SERP. And other high authoritative websites rank followed by Wikipedia.

SEO - The importance of keyword research in SEO

It’s really hard to outrank these websites for ‘SEO’ keyword. So would you stop writing articles about search engine optimization?

No, instead you might use long tail keywords which will drive exact traffic you want. Look how other web pages outrank authoritative web pages such as Moz and search engine land.

SEO basics for small businesses - The importance of keyword research in SEO

Conclusion

Without proper keyword research, it’s really hard to drive high quality target traffic. If you want to increase your revenue, I recommend you to mix up keywords of your blog. Write How to guides, list posts, controversial posts, niche specific articles and use buying keywords in your posts. Using long tail keywords in your blog posts, you can drive more target traffic. Use SEMrush keyword research tool to mine lucrative keywords.

Here a short summary how you can use keywords in your blog posts:

  1. Do keyword research using keyword research tools such as Google Keyword Planer, SEMrush, Bing Webmaster tools. But, I prefer to use SEMrush, because it provides you untapped profitable keywords and you can get more insights about keywords such as keyword difficulty (which is a metric which shows you how much it’s easy to rank on the first page of Google SERPs), competitor analysis data, long tail keywords etc. 
  2. Use a high volume keyword as the primary keyword. (Ex: keyword research) Then mine long tail keywords related to your primary keyword. (Ex: keyword research tools, the importance of keyword research, free keyword research tools for bloggers etc.) 
  3. Use primary keyword in the first paragraph (or within first 100 words) in your blog post. As well use it in the last few words.
  4. Use long tail keywords within heading tags, titles and the post body.
  5. Link to the particular post with the anchor text of long tail keyword phrases.
  6. Make proper on page SEO optimization for search engines.
  7. Wait a few months and optimize for certain keywords/keyword phrases which you see on GWT.

So would you use Keywords in your blog posts? If so, what keyword research tool do you use?

Chamal Rathnayaka
 

A blogger, Viral Hacker, and Internet Marketer since 2012. Chamal Rathnayaka is the founder of this very site and he's sharing his experience and knowledge on Internet marketing through Pitiya blog. Send him a message on Pitiya.com/contact.

>