If you want to increase your revenue from your blog (either website or vlog), you need more traffic, especially buying readers. Right? To get more quality traffic, you have to engage in search engine optimization, social media optimization, and email marketing. But what’s the best way to drive thousands of traffic to your website?
It’s search engine optimization. Search traffic (also known as organic traffic) is the most lucrative and converting traffic you might ever get. Yes, ever. Because search traffic is free, and they are engaged and finding the information they want. To capture those people, you need to do one thing, and it’s doing keyword research.
What is keyword research and why should you care?
Basically, a keyword is a search term that people enter on search boxes to find information, resources, tools, etc. In search engine optimization, a keyword is a search query. Search engines such as Google give high importance to keywords when ranking web pages on Google. Without using keywords in your posts, it’s hard work (Actually unable) to put your web page #1 spot of Google SERPs for certain search queries.
That’s what I missed in my earlier blogging career. I thought about why I should use keywords in my blog posts, and I will get traffic if I wrote more articles (That I prefer, not people’s want). It’s a terrible idea. If you need more organic traffic, you need to write about what people are searching for instead of what you think people may want. Period.
Even though you didn’t use keywords in your blog posts, you will only receive traffic only for certain keyword phrases included in your posts. You can check out the keywords driving traffic to your posts on Google webmaster tools and Bing webmaster tools.
Now, you might think that keywords are complex words that ordinary people can’t understand. It’s not. Keywords are common words that you are talking about every day. What differs between a specific term and a keyword is that keywords are used on the Internet regularly and have some particular properties — Ex: competitor analysis, SEO strategies (which is not a common word phrase).
Now you know you must use keywords in your blog posts. How do you find the best keywords for a website which will increase your revenue?
You can find keywords by doing keyword research. There are a lot of keyword research tools to find lucrative keywords. But you should know that every keyword will not drive thousands of traffic, and also, every keyword will not increase your revenue from thousands. There are some specific keywords that you must target to increase your traffic and revenue. Here are a few keyword types.
Informational keywords are the most popular and most used keyword type on the Internet by all ages. These keywords are less converting relatively niche keywords. You can capture that traffic as your regular readers, blog post commenters, and social sharers easily. But it’s not easy to convert them as potential customers. You can convert them into buyers using email marketing.
If you target informational keywords in a post, that post will receive high traffic. But, it might not make enough money from affiliate marketing, etc. If you monetize your blog using a PPC or CPM advertising network such as Google Adsense, you can earn more revenue from it. Although the CPC rates are meager because advertisers are not looking for traffic like these: (look at Suggestion bids for finding CPC rates)
How-to guides, resources, tutorials, and free + “keyword” content tend to have more informational keywords. That’s why websites such as WikiHow and about.com rank higher on Google and get a top Semrush traffic rank.
Niche keywords become more popular at specific times and occasions. For instance, let’s take the “valentine’s day” keyword. People have searched the ‘Valentine day’ keyword more than three and five times than other months.
Here’s another example.
People don’t search about the FIFA football world cup equally every month. But, in June 2014, an estimated 12,934,340 times, the ‘FIFA football world cup’ keyword phrase has been entered on the Google search box.
What do you determine by seeing these stats? These are niche keywords that you can pre-use to increase your website’s overall traffic. Many niche marketers and eCommerce businesses use these keywords to increase their revenue. Here are a few keywords with high CPC rates for valentine’s day gifts keyword. Advertisers are ready to pay more than $1.00 for one unique click. So, I will ask you to think how much the EPV (Earning per Visitor) could be! (Hint: It’s more than what advertisers pay).
Niche keywords convert rather than informational keywords. And in sometimes have more impressions than informational keywords. You can do keyword research to find profitable niche keywords and create a niche website. Here are famous and high competitive keywords. Look at the “Hostgator coupon code 2014” keyword.
You can mine profitable keywords (which GKP hides from you) by doing some keyword research on the Semrush keyword tool. Learn more about it in this Semrush review, and you can get a Semrush discount to try it for free. Although there are several SEO tools and Semrush contenders, Semrush is still valuable in terms of the cost of Semrush and its uses for blogging.
Profitable keywords (Buyers keywords)
Profitable keywords (also known as buyer keywords) are the most lucrative, converting, and high competitive keywords. On many occasions, this traffic converts into buyers for the first time. Look at the below screenshot.
But, the traffic volume is very low comparing with niche keywords and informational keywords. However, these are the traffic that advertisers are searching for. They are buying people and engaged people who might buy more than one product or service. That’s how Amazon multiplies its revenue by using this traffic and email marketing. See the below screenshot, which demonstrates how much hot these profitable keywords are.
What’s heck, would you pay $120.00 for one single click?
Buyer keywords or money keywords are very lucrative and also very competitive. If you monetize your blog with Google Adsense, I suggest you research keywords to find this profitable keyword and write some articles. Don’t overthink Google’s SERP ranking. Just interlink them and drive traffic to it. Your Adsense revenue will indirectly increase with this small trick.
Now you know three types of keywords as their importance for advertisers. You should know how to identify which keyword drives more traffic to your blog and which keyword increases your revenue. By site auditing, you can find out what you should change in your content marketing strategy.
In SEO, Keywords are very important. But the main problem for webmasters in doing keyword research is the competition. You publish a post on the Internet for public people, your competitors and target the exact keyword you chose as the primary keyword. To find the best keywords for your website which will rank on the first page, you will have to do proper keyword research. There are two keyword types the length and competition.
- Keywords (exact match keywords)
- Keyword phrases (Long-tail keywords)
On many occasions, you might know that Wikipedia ranks for specific keywords in the first spot of Google SERP. And other high authoritative websites rank, followed by Wikipedia.
It’s tough to outrank these websites for the ‘SEO’ keyword. So would you stop writing articles about search engine optimization?
No, instead, you might use long-tail keywords which will drive the exact traffic you want. Look how other web pages outrank authoritative web pages such as Moz and search engine land.
Conclusion on Why Keywords matter in SEO
Without proper keyword research, it’s tough to drive high-quality target traffic. If you want to increase your revenue, I recommend you mix up the keywords of your blog. Write How-to guides, list posts, controversial posts, niche-specific articles, and use buying keywords in your posts.
Using long-tail keywords in your blog posts, you can drive more target traffic and give more benefits than you could imagine. Use Semrush SEO tool to mine lucrative keywords and research organic keywords of competitors. I recommend checking out this blueprint of finding and ranking low, competitive keywords to get an idea of doing keyword research and ranking properly.
Here is a short summary of how you can use keywords in your blog posts:
- Do keyword research using keyword research tools. My favorite ones are Semrush, WriterZen, and BrandOverflow. Semrush is a swipe army of SEO, and it has extensive data that not many offer. WriterZen is tailored towards better content management, and its keyword research abilities aren’t negligible. BrandOverflow is another excellent SEO tool with many keyword research features. Learn more about it in this BrandOverflow review.
- Hunt low, competitive keywords if you are new. Semrush’s Keyword Difficulty and WriterZen’s KGR (Keyword Golden Ratio) are fantastic tools to determine the competitiveness of a keyword phrase.
- Use the primary keyword in the first paragraph (or within the first 100 words) in your blog post. As well use it in the last few words.
- Use long-tail keywords within heading tags, titles, and the post body.
- Link to the particular post with the anchor text of long-tail keyword phrases.
- Make proper on-page SEO optimization for search engines.
- Wait a few months and optimize keywords that you see on Google Search Console. For more details, check out this article on how I increased traffic by optimizing CTR.
So would you use Keywords in your blog posts? If so, what keyword research tool do you use?