2 Best Keyword Research Tools Every Blogger Must Know of

You will find out two best keyword research tools every blogger must use of in this article.

Without content marketing, we can’t talk about SEO. In search engine optimization, keyword research takes a major role, not only because it helps you drive targeted traffic, but also to predict how much traffic you can drive by using certain keywords.

If you don’t use keywords in your posts, so you are really walking on the wrong path. In content SEO, keyword research is essential. Actually, without a proper keyword strategy, you can’t drive targeted traffic.

In my previous few posts, I talked more about keyword research and some ways to do keyword research. You can check these posts by clicking the links below.

Why should you use more than one keyword research tool?

You probably think that you can use only one online keyword research tool in order to find keywords for content marketing campaigns. But the important thing is that each keyword research tools have different features, tools, limits, flexibility. Ex: Google Keyword Search tool provides up to 800 related keywords while other paid keyword research tools give you more keywords ideas.

But, that does not mean you must use every keywords finder out there. Instead, you should stick with one that is proven to work well and particularly have big data and frequently updates the databases.

So, there are the two best keywords research tools I suggest for every blogger.

Best keyword research tools for Blogging You Should try out Today

Semrush

semrush-search-american-food

SEMrush is a complete digital marketing toolkit with vastly different tools and features. Among over fifty tools of Semrush, Keywords Magic and Keywords Analytics tools are two of my favorites!

Also, a specific but very useful tool of Semrush is the Competitor Analytics takes the whole operation into another level. That is finding keywords of other top websites in your niche.

Here are some uses:

  • You can find new keywords opportunities to drive similar traffic to your site
  • You can find keywords that you are not used yet but your competitors are.
  • Find out top web pages of your competitors and build up better content on your site so that you can defeat your competition
copyblogger-organic-keywords-semrush

Not only just competitors’ keywords, you can find backlinks of your competition as well.

Unlike Google Ads keyword research tool, Semrush keyword tool provides you thousands of keyword suggestions which are people use in the particular search engine.

blogging-SEMrush-overview-for-keyword

Features: There are a lot of features in the Semrush search engine marketing tools. I recommend you to read the review of Semrush to learn more about Semrush and How it can help to grow your blog.

  1. Ability to do local keyword research: Local SEO is very popular these days as offline marketers started using the Internet to acquire new customers. Finding keywords that your target audience uses is very easy with Semrush. In fact, many offline marketers use local search for acquiring new customers.
  2. Live Updates: One of my favorite features in SEMrsuh search engine marketing tool is live updates. Semrush-bot crawls the web every day to get fresh data. So you always get new information about your quest.
  3. Historical Data: Want to find the performance of a certain keyword in a particular search engine? So use Semrush historical data to learn more information that Google Adwords hides from you.
  4. CPC distribution: You can find certain CPC values of keywords for specific countries using Semrush. It’s a very useful way to make more money through PPC advertising networks such as Google Adsense. If most of your blog audience is from Canada, you can find more high CPC keywords for Canadians using Semrush.
  5. Phrase Match Report: This keyword report could include thousands of keywords that people use in search engines.
  6. Related keywords report: Very useful section to find related keywords that people use on a regular basis. Unlike Adwords related keywords, this report gives you thousands of search terms that your competitor might not use in their content strategies.
  7. Keyword Difficulty Tool: This is one of my favorite tools in Semrush. By using this tool, you can find how much effort you need to put in order to rank it on Google or Bing’s #1 page.
  8. Google SERP report: This report lists the top 10 organic search results for a particular search term. Also, since Semrush has Clickstream data, you can actually find out the estimated traffic distribution among top placements in Google SERP!
  9. Various Export facilities: If you want to use keyword reports offline or want to download keywords and use them on your blog posts, you can export reports as branded PDF files or export keyword lists in Excel or. CSV format.
  10. Tracking Keyword positions: This is one of my favorite items in the Semrush Keyword research tool. By using the keywords tracking tool, you can track your web pages’ SERP positions for each keyword every day.

Besides these features, you can also find the best converting, traffic driving, and easy to rank keywords using Semrush. I always use the Semrush keyword research tool to find untapped keywords that my competitors already are using.

Limits and Disadvantages: You have to upgrade in order to get more features such as Historical data.

Prices: Semrush subscription plans start with a Pro subscription that costs $119.95 per month. It gives you 10,000 results per report, 3,000 reports per day, and Tracking (5 campaigns, 500 keywords).

But if you want to launch more in-depth analysis and getting more features such as historical data (very useful to find keyword trends over the history), branded PDF reports for clients, and more extended limits, you need to subscribe to a Semrush GURU account.

Semrush Guru package costs $229.95 per month. But it’s worth it subscribing to a Semrush Guru account, as you can find more untapped keywords.

I recommend you to use Semrush as part of your SEO and content marketing campaign, not just only because it has powerful tools to analyze keywords because it saves your time & efforts and gives you more convenience to find untapped keywords.

Click Here to Create your Semrush account for free

Related:

Google Search Console

One of most unused tools by bloggers is the Google Search Console.

Maybe it’s because it is free and people think free keyword research tools can’t be helpful. Or maybe people do not know how to use it properly.

Frankly, you should be using Google Search Console frequently so that not only you’d get familiar with the tool but also to know how to use it well to improve organic traffic.

Once you add your website to Google via Google Search Console (GSC), Googlebot will check your sitemap for new articles. If your site has new articles, Google will index the content and add it to their database.

Depending on the quality of content, keywords competition, and the authority of the domain, new articles would start receiving traffic from Google.

Also, the data such as search impressions, keywords ranked, rank position etc., would be provided in the GSC. Since, these data are directly provided by Google, GSC performance data is one of the most valuable assests of your business.

Why?

Because, competitor analysis tools such as Semrush, Ahrefs, and Majestic cannot actually know your search engine data.

Log in to your GSC account over here and navigate to the “Performance” section.

Now you would see the performance report for the last quarter. You can change the time period and get bigger and most accurate data. Also, filter search queries that contain a certain part. For instance, you can find out keywords with the ‘How to’ phrase.

filter keywords in gsc

Features of Google Search Console

  • Find exact keywords inner pages are ranked for in Google
  • The ability to look for keywords that your site ranked for Video and Image searches
  • The functionality of comparing performances over a previous period
  • Determine geo locations and devices used by searches
  • Understand the search appearance (ex: rich snippet results, FAQ, Instant Answer box etc.,)

What I recommend is researching low competition keywords through Semrush at first and publish the article. Once it got eyeballs on Google you start seeing data on GSC, optimize articles to improve rank for existing keywords and add new ones by carefully looking at the GSC Performance report.

Related:

  1. How to add your site to search engines
  2. Design blog post featured images with RelayThat
  3. Check traffic of any website

Conclusion on Best Keyword Research Tools for Bloggers

Keyword research is one of the fundamental steps in building a quality website that receives high-quality traffic from search engines.

If you don’t use robust keyword research tools, it will be difficult to compete with your competitors, especially if you are in a contentious niche.

Yes, there are many keyword research tools. But, most tools are either have common features (thus do not give you an edge) or do not have own servers to collect data. (thus makes them secondary tools).

That’s why I listed two most important tools to find keywords for blog posts.

So what is your favorite keyword research tool? Share your thoughts in the comment form below.

best-keyword-research-tools

12 thoughts on “2 Best Keyword Research Tools Every Blogger Must Know of”

    • Keyword research is a very important part of search engine optimization. If you research keywords well, you no only increase website traffic, but also increase conversion rates. These are a few of best SEO keyword research tools you can find in the Internet today.

      Glad you found these keyword research tools are valuable. Thanks for your comment.

      Reply
    • Sofiq, undoubtedly keyword research tools are very valuable SEO tools for blogging. Not only they help in finding the target audience, but also find new keywords very easily.

      Glad you found this SEO article is a good article. Sofiq, What is your best online keyword research tool or keyword research software?

      Reply
  1. Its a Great Article Post. Keep sharing your ideas. Your valuable ideas will help newbies to grew up into professionals.This ideas will make newbies to become more efficient in the field.

    Reply
    • Swapnil, Thank you for sharing your thoughts in the comment section. Hope you like these keyword tools. What's your favorite keyword search tool?

      Reply
  2. Good collection of keyword search tools. However, there is a tool which searches all the keywords associated with a google suggested keyword by adding a * with it. For example if one searches *job, then it will list all the keywords which include word job, such as government job, online job, etc., but I do not know the tool. Can you please help me? Thanks in advance. I am owner of blog governmentjobjunction.blogspot.com.

    Reply
    • Yes, there are a few Google scrapper keyword research tools. Many of them are online keyword research tools, while others are keyword research software. Use ubersuggest.org and keywordtool.io to scrape keywords from Google search engine.

      Reply
  3. Hi Chamal

    Wow! This is an eye opener for me. I’ve been blogging but I didn’t really look much on Keyword Research Tools

    Thank you so much

    Reply
    • Hi Fishker,

      Keyword research is a really important part of seo. Read more posts and get more knowledge and utilize it.

      Reply
  4. This is an indispensable tool for developing a potent for inbound marketing strategy which make to impeasible. This is will make the valuable insights which will offer the keyword research. Some of the best keyword tools are, wordstream keyword tool, seo book keyword tool, ubersuggest, Some of the paid research tools are MOZ, SEMrush

    Reply
  5. Thanks, Chamal! Great overview with important details. What do you think about also free keyword research tool as http://kparser.com?

    Our team has developed it for own needs. But our colleagues have loved it in one day. So, we are happy to share it with everyone seo master. I’ll be happy to see your conclusion about our tool.

    Reply

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