Semrush Alternatives: 3 Best Free SEO Sites Like Semrush.com

This new article will uncover the best Semrush alternatives for bloggers to save money and take SEO to the next level!

Semrush is one hell of a digital marketing toolkit out there. It provides over fifty tools and to improve the online presence of your business.

And never-ending regular updates and new tools make Semrush is one of the all-time best SEO and SEM tools for marketers.

Although how much perfect the Semrush is, it might not be for you. Maybe you are looking for an SEO tool with a simple user interface. Or maybe you are looking for a cheap Semrush alternative concerning its new prices.

Any reason you might have, you are going to find out top Semrush competitors in this article. Once you find Semrush alternatives, you want to use, check this article on Semrush subscription cancellation and follow instructions. You might be eligible to get a refund on Semrush.

3 Best Semrush Alternatives (Free & Paid)

Depending on your needs, the best Semrush alternative of mine would not be yours. Therefore, I recommend trying out all of these possible Semrush replacements.

BrandOverflow — A Semrush free alternative

brandoverflow-tools

BrandOverflow is a new SEO tool, and it provides various tools for search engine marketers to improve organic traffic.

Top 5 BrandOverflow Features

Rank Tracker

Both Semrush and BrandOverflow have Google rank tracking tools in place. But, Semrush has the ability to track keyword ranking in Bing search as well.

Here is a screenshot of my BrandOverflow Rank Tracking dashboard.

brandoverflow-rank-tracking-analytics

Some features of the BrandOverflow Rank tracker

  • Rankings are updated daily and automatically
  • Ability to track local organic rankings
  • Email notifications on rank updates
  • Track Google My Business and Position Zero rankings
  • Track rich snippets rankings
  • Find the biggest movers and biggest drops for a particular period.
BrandOverflow rank tracker
Keyword Tool

Looking for a site like Semrush to find keywords that you want to rank?

BrandOverflow’s Keyword Tool makes it easier than ever.

BrandOverflow long tail keywords research tool

BrandOverflow’s Interface is very similar to Ahref’s. Here are several things you can accomplish in the Keyword Tool of BrandOverflow.

  • Find rank requirements for the first page on Google. (See how much DA, TF, and backlinks are required on average to rank on the first page for a specific search term)
  • Know if the keyword is easy to rank for
  • Understand the popularity over time
  • Current top 10 SERP ranking websites and relevant metrics such as DA, TF, referring domains, etc.,
Keyword Generator

Another fantastic tool inside BrandOverflow is the Keyword Generator. The equivalent in Semrush is the Keyword Magic Tool.

Despite not having robust keyword filter options and features in the BrandOverflow, it does what it promises that is generating relevant keywords.

Here is a short video on how to use BrandOverflow’s Keywords Insights tool.

Traffic Checker

If you are looking for a good Semrush alternative for domain insights, BrandOverflow might have a good option for you.

traffic-checker-brandoverflow
BrandOverflow Domain Insights

However, there is not a tool to beat the Semrush traffic cost estimation tool. BrandOverflow’s data only represents basic details of a site.

Semrush is one of the best tools when it comes to competitor analytics. It has developed its own ranking system and domain authority mechanism called Semrush Rank. Also, BrandOverflow offers similar but basic details about competitor sites.

  • Domain Authority measures based on Majestic SEO, Moz, etc.,
  • Backlinks details (Overview)
  • Social shares metrics
  • Alexa Traffic ranking details
  • Audience insights
  • Traffic trend
  • Geographic coverage
  • Traffic channels
  • Top organic search queries
  • PPC search terms
  • Referring sites
  • Social traffic metrics
SEO Audit

One area tools like Semrush is really dominating over other SEO software is Site Auditing.

Unlike other Semrush competitors such as SEO Powersuite’s WebSite Auditor, you do not need to run software on your computer to run a full SEO audit of your site if you used BrandOverflow’s SEO Audit tool.

Both BrandOverflow and Semrush provide SEO Audit as cloud services. But, unlike Semrush Site Audit, BrandOverflow currently does not offer full site audit features.

BrandOverflow SEO Audit analyzes a particular web page for a certain keyword phrase and suggests tips to optimize the page to rank higher on Google SERPs. See the screenshot below, for instance.

YouTube keywords Generator

One area BrandOverflow dominates Semrush is the YouTube Keywords Research field. Semrush cannot suggest keywords for Youtube videos. But, BrandOverflow has got it!

Pricing

BrandOverflow has a free plan. However, just like Semrush, you should upgrade to one of the paid plans if you want to supercharge your SEO efforts. BrandOverflow’s premium plans start at $79 per month. And you can upgrade as you grow.

Here are the features and limits of BrandOverflow’s $79 monthly plan. (BASIC)

  • Tracked Keywords – 500
  • Tracked Backlinks – 1,000
  • Keyword Tool – 750 /mo
  • Keyword Generator – 250 /mo
  • Domain Insights – 250 /mo
  • Global Search Volume – 250/mo
  • SEO Audits – 5,000 /mo
  • Traffic Checker – 250/mo

The next plan is the Advanced costs $118 per month, and the limits are doubled compared with the Basic plan.

Therefore, if you are looking for a Semrush alternative for rank tracking, I would recommend BrandOverflow. Learn more in this BrandOverflow review.

Semrush vs BrandOverflow

Both tools provide various tools for search engine optimization. However, I have experienced that Semrush provides a lot more feature-rich tools.

Here is a comparison between Semrush and BrandOverflow.

BrandOverflow Pros vs SEMrush
  • Cheap compared to Semrush.
  • Rank tracking data are updated daily and pretty accurate
  • The ability to track local keyword rankings
  • White-label features for digital marketing agencies at a cheaper price range
  • Dark mode!
BrandOverflow Cos vs SEMrush
  • Do not have a competitor analytics tool
  • Limited data
  • Limited export options
  • No mobile apps
Who should use BrandOverflow over Semrush?

I have been using both SEO tools for some time. Semrush’s paid plans start at $119.95/mo, while BrandOverflow’s lowest paid plan is $79/mo.

BrandOverflow provides an exclusive coupon code for new users and offers a free trial. Meanwhile, Semrush only offers free trial promotions.

If rank tracking is a big part of your business, I recommend BrandOverflow over Semrush because it’s cheaper and accurate.

Else, I would still recommend Semrush over BrandOverflow.

WriterZen — A better Content writing tool than Semrush

WriterZen is a Content Writing tool equips with many SEO tools and features. If you want to replace your Semrush subscription with a powerful keyword research tool, WriterZen would be worth your shot!

Top 3 WriterZen features

Topic Discovery

One area where WriterZen stands out from Semrush is the Topic Discovery feature.

writerzen-topic-discovery
Topic Discovery is a search engine & topic discovery tool to help you in content writing.
  • Find what search engines expect from a keyword (i.e: keyword intend)
  • See which type of content dominates on the Google SERP (i.e: How-to guides, reviews, list articles, videos, or web stories)
  • Find related Google search queries, Google Suggest insights, and more.

Here is a video tutorial by the WriterZen CEO on how to use the Topic Discovery tool.

Keyword Explorer

One of my favorite tools of WriterZen is Keyword Explorer. In fact, the sole reason why I choose WriterZen over Semrush for my keyword research process is that WriterZen includes some very cool features.

keyword-explorer-writerzen
A synthetic keyword research tool, directly through Google Data
  • Get keyword ideas and discover their trend, top 10 SERP, Ahrefs data (ex: UR, DR, and backlinks details), keyword difficulties, and more
  • Get keyword insights based on Questions, Prepositions, Alphabet, and Numerical order
  • Cluster keywords and see which kind of keywords gives a similar SERP result (very useful to know keyword similarities in terms of Google perspective. Something that Semrush does not offer currently)

And one of my favorite features in WriterZen is finding lower competitive keywords for blog posts. In your WriterZen Keyword Explorer Dashboard, enable Allintitle and filter keywords based on low KGR (Keyword Golden Ratio) value.

writerzen-allintitle

Here are video tutorials by Writerzen that show how to use the Keyword Explorer tool.

Work with Keyword Data
Work with Keyword Insight
Work with Keyword Cluster
Content Creator

One reason why WriterZen is one of the best Semrush alternatives is the competent content creator that is integrated with Google NLP and GPT-3.

Here is a screenshot of WriterZen’s Content Creator Step 1 that shows a project I made to create outlines to use in my post about Blogger review.

writerzen-outline-builder
Blog post ouline builder of WriterZen

Here are some reasons why WriterZen is a very good Semrush competitor and can definitely replace Semrush’s SEO Content Writing Assistant.

  • Find top 10 Google SERP results and get to know the word counts, last updated date, H2, H3 headings, and an overview of each section based on GPT-3
  • Get to know how many words, headings, and keywords you should include in order to beat the top 10 in the SERPs
  • Find which keywords to include (and how many times) and opportunistic keywords and which questions people ask on Google and Reddit
  • Build excellent content outlines
  • Start writing your blog post from the beginning or export an existing article and optimize the content

Here are the video tutorials:

Work with Outline Builder
Work with Keyword-to-Include
Work with Content Writing Tool

Also, WriterZen equips with features like finding content plagiarisms. However, you have to pay a lot to get meaningful plagiarism checking limits in Semrush.

Pricing

When it comes to Pricing, Writerzen provides cheaper plans. In Semrush, the base premium plan costs $119.95. But, in WriterZen, not only does it have a generous free plan, but also the base premium plan costs only $70/mo.

Semrush vs WriterZen

Semrush and WriterZen provide high-quality, world-class services for webmasters. However, when it comes to the number of features and tools, definitely Semrush wins over WriterZen.

However, If you are looking for a cheaper SEO tool and replacement for Semrush equips with content writing, keyword research, and plagiarism checking capabilities, WriterZen is the best Semrush alternative.

WriterZen Pros vs Semrush
  • Cheap pricing compared with Semrush premium plans
  • Better UI and UX. Loads quickly.
  • Check Allintitle of desired keywords
  • Cluster desired keywords and find matching keywords in terms of Google ranking
  • A better plagiarism checker than Semrush’s and generous limits
WriterZen Cons vs Semrush
  • Limited number SEO tools
  • WriterZen gets data from Ahrefs but cannot be accessed individually
  • No mobile applications
WriterZen or Semrush?

Both tools provide high-quality features for marketers and business owners. But, Semrush is measured and provides many more features and tools than WriterZen. However, if you are looking for a good keyword research tool to find low competitive keywords, WriterZen is better than Semrush. Its KGR scores will surely help in deciding which keywords to use.

Also, the Content Creator in WriterZen is better than Semrush’s. For others like checking competitors’ traffic, keywords, and backlinks, etc., WriterZen cannot replace Semrush at the moment.

SEO Powersuite — A software competitor for Semrush

SEO PowerSuite is the ultimate SEO toolset and definitely is one of the best alternatives to Semrush. Unlike Semrush, all tools of SEO Powersuite are software, so that you can use them an unlimited amount of times than most Semrush tools.

Top SEO Powersuite Software

Rank Tracker

Rank Tracker software by SEO Powersuite is a good alternative to Semrush Rank Tracker.

Here’s a video on how to use Rank Tracker to monitor keywords (and generate new keywords).

  • GEO-specific rank tracking
  • Integrated keywords tools at once place and find keywords for content marketing.
  • All your keywords and rankings are in one place. Find mobile and desktop keyword rankings separately.
  • Track competitors keyword rankings
  • White-label customizable reports
WebSite Auditor

WebSite Auditor’s equivalent in Semrush is Site Audit. Since WebSite Auditor is software, you are not limited by the number of web pages, so you can literally audit an unlimited number of pages. Read this in-depth review of WebSite Auditor to study more.

That is alone a bigger advantage over Semrush, particularly if your site contains hundreds of thousands of resources.

Website Auditor is a robust audit tool and probably the best software for site auditing. Here are a few things the WebSite Auditor is capable of.

  • Crawl all of your website links
  • Complete technical SEO audit
  • TF-IDF analysis
  • In-app content optimizations
  • Robots.txt and Sitemap generator
  • Site structure visualizations
  • Custom and automatable reports

I have used both Semrush Site Audit and WebSite Auditor for numerous of my and clients’ sites. WebSite Auditor is powerful and flexible in site audits because it focuses on on-site audit alone compared with Semrush.

Find keywords in TF-IDF reports - Website Auditor Software
Find keywords in TF-IDF reports – Website Auditor Software.

Google uses TF-IDF to rank web pages. I use this feature often to find unused keywords in blog posts. They reduce the chances for keyword stuffing and improve the content by adding relevant ingredients for pillar content.

SEO Spyglass

This software does what Semrush’s Backlink analytics tool does, helping you build more high-quality backlinks by identifying potential link-building opportunities.

According to their website, their own backlink index contains over 2.7 trillion backlinks, and 7.1 web pages are crawled daily!

That is a lot of data!

Watch this SEO Spyglass webinar to see how to use the tool.

  • Find all backlinks pointing to a website
  • Spy on competitors backlink building secrets
  • Find traffic generating backlinks
  • It lets you easily see if your competitors are buying site-wide links
  • It lets you figure out where your competitors are buying links from
  • Customizable reports

Link Assistant is similar to the Semrush Link Building tool. It is used to none other than acquiring quality backlinks.

  • Find link partners
  • Search sites linking your online competitors
  • Launch link building campaigns
  • Monitor backlinks
  • Link building reports

Pricing

SEO PowerSuite has three main plans.

  1. Free — Awesome to get started
  2. Professional — Perfect for website owners and webmasters
  3. Enterprise — Designed for professional optimizers and SEO companies

Normally, Professional plans start at $149/year and Enterprise plans at $349/year.

If you are a solopreneur such as a blogger, the Professional plan will be more than enough.

SEO Powersuite vs Semrush

Both SEO tools provide powerful features to take your SEO marketing campaigns to the next level.

However, the likelihood of using SEO PowerSuite may depend on what you are looking for in a Semrush alternative and what the uses are.

SEO Powersuite Pros vs Semrush
  • Dedicated, feature-rich tools for every SEO requirement
  • Software
  • Unlimited usage
  • Low cost compared with Semrush’s agency plans such as Guru.
SEO Powersuite Cons vs Semrush
  • Requires a computer to use the tool
SEO Powersuite or Semrush?

Semrush Pro plan costs $119.95 per month, and SEO Powersuite’s Professional plan is $149/year. However, for $119.95 a month, you will get access to over 50 tools.

But, if you are an SEO agency and offer services to clients, SEO Powersuite’s Enterprise plan would be cheaper and a good one. Semrush’s Guru plan is $199.95 per month, and Enterprise plans start at $399.95/mo. Therefore, if you offer individual services such as website audit reports for clients, choosing SEO Powersuite over Semrush would be good.

What is the best Semrush Alternative?

There are literally hundreds of free and paid SEO tools like Semrush.

Considering Semrush is a top-notch tool, it is difficult to find a better alternative to Semrush.com.

However, if you are looking for a free Semrush alternative, I would recommend Google Search Console.

Why?

Because

  • You can tweak your search appearance via Google search Console by removing unnecessary URLs etc.,
  • Find keywords your site is already ranking for and their ranking positions, CTR and search impressions, etc.,
  • Look for technical SEO errors such as robots.txt and site map issues.
  • Request Google to index your content
  • Learn how to enhance your content
  • Find backlinks to your site

One downside is you cannot analyze competitor sites’ SEO performance. Still, Google Search Console is one of the top tools that I use daily.

If you are looking for a cheaper Semrush alternative, I suggest BrandOverflow. Its paid plans start at just $9 per month.

Conclusion on Semrush Alternatives

Semrush is one of the best digital marketing tools out there. It provides over fifty tools for just $119.95 per month. But, you might not like the UI or could not afford the money to buy Semrush at this time.

That is why I shared the best Semrush alternatives for bloggers. Personally, I have been using all these Semrush competitors and can vouch for them.

So, what is your best Semrush alternative? Please share with us in the comments below.

FAQs on Semrush Alternatives and Competitors

  1. Is Semrush Free?

    Semrush offers both free and premium plans. However, the Semrush Free plan does not include many features and comes with minimal usage opportunities.

  2. What can you do with Semrush?

    Semrush provides over 50 different SEO, Advertising, Social Media, Content Marketing, and Competitive Research tools. You can use Semrush to improve the online visibility of your business.

  3. How much does Semrush cost?

    Semrush’s basic paid plans start from $119.95 per month (PRO). Semrush GURU and Business plans cost $229.95/mo and $449.95, respectively. Also, several add-ins such as must be bought separately.

Resources

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