The Beginner’s Guide to Check Competitors’ SEO Keywords

November 30, 2020


Last Modified: November 30, 2020 11:54 AM


Checking competitors keywords looks like so difficult, right? But, actually it seems like it is unable…

That’s what I thought at the beginning of my blogging career.

But, suddenly everything changed…


When I found a fantastic SEO tool.

It surprised me how powerful this method was.

It can spy on my competitors website traffic, find untapped keywords that are used by other bloggers and also do some so difficult and tedious tasks within a few minutes.

The tool is…


You might have heard many things about SEMrush earlier or didn’t know anything about it.

Basically, SEMrush is a powerful search engine marketing tool that is created by the team who developed the SEOQuake SEO browser extension.

So here is how I checked my competitors’ keywords within a few seconds. If you were in doubt how you can find out most lucrative keywords which drive buyers to your competitors websites, so after reading this tutorial and following my SEO strategy, you never need to worry about driving quality buyers to your website.

As you already know, a proper keyword strategy can drive a lot more traffic and customers. It all depends on what keywords you are targeting. Of course, other things such as content marketing, website design, typography, colors matter. But, what matters in driving buyers is the proper keyword strategy. Because of keyword research is not dead!

How Do I Find out What Keywords My Competitors Are Using?

When it comes to search engine optimization, we can find that not only article websites, but also other web pages such as YouTube videos, SlideShare presentations, Q&A web pages and Forum threads also rank on SERPs (search engine result pages) for target keywords.

Cute Puppies - Google Search

As the search results showing in the image above, you can find that sometimes images also rank first page of Google SERP. So it’s important to target related keywords not only in your article marketing campaigns but also in image SEO and YouTube SEO too.

We all know one thing…

…That is if your competitor websites are receiving a lot of organic traffic steadily in every single day, which means their content marketing strategies are excellent.

Think about this a moment.

If they didn’t get any traffic from search engines, will their business exist? I won’t probably, right?

That shows that their organic keywords drive paying customers consistently. So how do you find what keyword your competitors are using?

Ask their permission to see their traffic analysis report?

This might not work, right?

But, the trick I am going to reveal works well in today and will work tomorrow too. That’s one of best ways to get creative and unique blog posting ideas too.

So here’s how to get competitors keywords without knowing them!…

Know Your Competitors Keywords With This Simple Process

Do you remember I mentioned an SEO tool earlier? Yes, the SEMrush tool.

To follow this step, you need to create an SEMrush account. You can open a SEMrush account for free. But, it has limits. To get more features and break limits on free plan, you need to buy its premium version. After you created your SEMrush account, follow this step by step process.

Step #1: Go to SEMrush and login to your account.

Step #2: Get your competitor’s webpage URL. For an example, I got a webpage URL by doing a search on Google.

email marketing strategy - Google search

Now paste the web page address into SEMrush search box, select the preferred search engine (default search engine is and click on “search” button.

SEMrush search box

Step #3: Now you will see an in-depth insight about your competitor webpage such as total search traffic per day, traffic value, the number of backlinks etc.

page traffic

As you see, my competitor webpage receives averagely 451 unique visitors daily. That is not too bad, right?

When I search “email marketing strategy” on Google Keyword Planner, I found that averagely 1300 times this keyword phrase is typed on Google in every month,

Google keyword planner keyword ideas

Find “Top Organic Keywords” box and click on “Full report” link to get other search terms.

top organic keywords semrush competitor research search results page

Step #4: Now you will see the top organic keywords that your competitor web page is currently ranking on targeted search engine. This article on “email marketing strategy” ranks on (US version) for 49 keywords.

competitor web page's keywords

You can export the table to your computer as a CSV file and make use of those keywords for your upcoming or previous content marketing campaigns.

Here’s another example.

At this time, I wanted to find keywords of a YouTube video that ranks on Google search engine.

youtube video url into semrush search box

As you see, this YouTube video receives almost 1000 video visitors from alone.

organic traffic to youtube video

Here are the top keywords of YouTube video.

keywords which drive traffic to competitor's youtube video

This video already has got 688,382 views during first 11 months. 2086 daily views!

video view count

You can check competitor keyword rankings by repeating this process for other religions as well.

This SEO strategy helped me find what keywords currently drive traffic to my competitors and find what keywords I am missing on my content marketing campaigns (ex: blog posts, YouTube Videos, Presentations etc.).

Here are a few articles I compiled by analyzing my competitor websites’ keywords and their rankings.

Now you can also analysis mobile traffic of your competitor website using SEMrush tools.

mobile tab selected

This technique is very powerful, as mobile traffic tends to surpass desktop traffic and Google give more weight for websites that have mobile-optimized design and content.

After you have chosen keywords for your contents, you can track their positions. SEMrush has an inbuilt tool for that. It is known as position tracking.

keyword position tracking

Also with competitors discovery feature of SEMrush, you can find your top competitors.

competitors discovery - SEMrush

This will help you find your competitors keywords and find the competition level for keywords.

Here are a few articles that will help you do more with keywords.


Search Engines have evolved so much, so we can’t utilize old-school SEO techniques to increase the search engine rankings of keywords. But, with a proven and a practical keyword strategy, you can find lots of keyword ideas, even that your competitors don’t know anything about.

But, if your competitors are far ahead from you and receive tons of organic traffic in every single day, which means their keyword strategy is excellent. The easiest way to drive that traffic to your website is spy on competitors keywords and use proper SEO techniques to increase the search engine rankings.

With the use of SEMrush competitors keyword research tool, you can find any webpage’s, even a YouTube video’s top most searched keywords.

If your competitors can do it, so you too can.

Use this technique one time and compile a great blog post. You will surprise how this method can skyrocket your traffic and drive lots of buyer traffic in future, not just “freebie” seekers.

So what SEO techniques do you use for finding competitors keywords? 


About the author 

Chamal Rathnayaka

A blogger, Growth Hacker, and Internet Marketer since 2012. Chamal Rathnayaka is the founder of this very site and he's sharing his experience and knowledge on Internet marketing through Pitiya blog. Send him a message on

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  • This is quite explicit at least for a beginner however a more more pragmatic approach is necessary for a guru to get better result..

    • chamal priyadarshana says:

      Yes, this is a beginners guide to competitors keyword research. Everything has to start from somewhere. I have written a few advanced guides for keyword research in past. But, by following these simple steps, we can generate keywords that will drive traffic.

      Thanks for your comment!

    • chamal priyadarshana says:

      Yes, you should have a paid subscription plan in order to get the full data for keywords. You can follow steps in this post to get a free SEMrush account valid for a few weeks.

  • Very Insightful. Wow, I will check this out and use it to prepare my blog posts. Thanks a million

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