22 Killer Tumblr SEO Tips for Bloggers (Beginners’ Guide)

In this Ultimate Tumblr SEO guide, you will find ways to optimize your Tumblr for search engines.

Tumblr is the best micro-blogging platform in the world, and it grows every year. It’s a superb platform to create a blog and publish your stuff on the web. But what about Tumblr search engine optimization strategies or Tumblr SEO?

It is sad to say that SEO on Tumblr is terrible. Especially if you’re a novice to search engine optimization and blogging, it would be harder to optimize Tumblr for search engines.

But, luckily for you, in this guide, you will find everything you need to know about Tumblr SEO and how to drive more traffic to Tumblr.

These are actionable SEO tips and tricks. This means you can follow the steps I have shown accordingly and improved Tumblr SEO performance.

Before we tap into Tumblr Search Engine Optimization, it would be better to understand the differences between SEO of blogging platforms and SEO sides.

When comparing Tumblr SEO vs. WordPress SEO vs. BlogSpot SEO, you can clearly see that BlogSpot (Google Blogger) and WordPress are far ahead of Tumblr. Blogger and WordPress provide tens of inbuilt tools to optimize the blog for search engines. Especially to improve on-page SEO.

SEO (Search Engine Optimization) can be divided into TWO main parts.

  1. On-Page SEO: Everything you do inside of your blog belongs to On-Page SEO. The good thing is, though, you can actually control every aspect of on-page SEO. On-page SEO not only limits content production but also involves the best parts of SEO, such as internal linking, image SEO, and UX & UI.
  2. Off-Page SEO: All SEO aspects outside of your blog belong to Off-page SEO. You can’t control everything about Off-page SEO. Backlinks, co-citations, social shares are some of the things that are directly causing the ranking status of your Tumblr blog.

Even though they look more complicated, actually, they are not. Once you have got familiar with each part of SEO, you can easily improve SEO for Tumblr and drive more highly targeted traffic to your website.

In fact, Search Engine Optimization or SEO is the second most profitable field you’d tap into. Look at these ROIs versus each industry’s chart.

SEO is the second most profitable niche you can use to acquire customers.

The important thing is that you can control your website ranking merely upon on-page SEO. It doesn’t matter how many backlinks your Tumblr blog has. If it doesn’t have quality content, your Tumblr won’t receive significant traffic from search engines.

So, in this complete Tumblr SEO guide, I will show you exactly how to optimize Tumblr for search engines and people.

You will find tons of NEW SEO techniques for Tumblr in this guide. I recommend you to read every part of this guide as possible.

So, after reading this entire Tumblr SEO tips guide, you will get tons of new ideas on what to write on your Tumblr, which will get more traffic from search engines and social media.

One Last thing, I ask from you to do.

If you enjoyed reading this guide, please consider sharing it with your Tumblr friends and followers. They might not know that they can actually optimize their Tumblr for search engines.

Tumblr SEO Tips: The Complete Guide

The Domain Name

Some people get this idea wrong: If you have a subdomain name (ex: example.tumblr.com), you can rank for every keyword like Tumblr example pictures, for example, Tumblr logo than Top-level domain (TLD) names.

It’s true that when starting, you rank for these types of keywords very well, probably than TLD domains. But, when your domain getting older and gathers authority, backlinks, and trust factors, the domain name separates from the root domain name (tumblr.com).

And another important thing is subdomain names don’t have huge brand awareness when compared with TLD domains.

Think to yourself, would you click on a page from thepitiya.tumblr.com or www.pitiya.com in Google SERP?

Chances are you definitely click on the result page from www.pitiya.com. Also, you might like to link out to a TLD domain than a sub-domain name.

Don’t worry. It’s the nature of human beings 😉 It’s like you don’t ask the world’s 8th highest building. Instead, you ask about the world’s highest building.

I am not going to talk with you more about Top Leval Domains. But I’ll explain to you about Keyword Rich domain names.

Let’s take AnyAlternatives.com as an example. AnyAlternatives is a keyword-rich domain name. Any (with the meaning of anything) Alternatives (similar ones).

Also, Anyalternatives.com ranks higher for related keywords that include the “alternatives” keyword phrase. Ex: Semrush alternatives, Tumblr alternatives, any alternative to Canva.

Furthermore, once the site is matured, Google will rank it for other synonym keywords such as ‘tools like Semrush,’ ‘sites like Tumblr,’ ‘apps like Canva.’

You might think that “Okay, Chamal, you’re fairly lucky to have a keyword-rich domain name for your blog. But there are no more TLD domain names to purchase. someone already buys every domain”.

Don’t worry. I have a technique that I always use for finding keyword-rich top-level (many times .com) domain names for websites. Here I use a different approach to mine keyword-rich domain names. I use three tools. They are;

I don’t use Google’s keyword research tool because it doesn’t provide me more information about my keywords, such as keyword difficulty, SERP positions in the USA, UK, Germany, etc., and competitor analysis data.

So, first of all, you have to create an account on Semrush to unlock the premium features. I recommend you create a Semrush Pro account to get an in-depth insight about any keyword, any domain.

semrush search

After you created and signed in to your Semrush account, you have unlimited access to find any keyword’s status such as the trend, SEO difficulty, CPC distribution across GEOs, average Adwords monthly search volume, and SERP positions of competitors.

You can learn more about this amazing search engine marketing tool by reading this Semrush review. Now I am going to find a long-tail keyword that someone as a TLD does not yet purchase. As I have no idea what keyword I should use, I start by searching “Tumblr themes” on Semrush.

Here is what I see when searching “Tumblr themes” on the Semrush keyword research tool. Look at the search volume and number of results. It looks like more advertisers bid for the UK over the US for the “Tumblr themes” keyword.

Do UK residents convert over the US for “Tumblr themes”? Who knows?

tumblr themes - semrush overview page

‘Tumblr Themes’ is a competitive keyword. So I will search for a long-tail keyword. Here are phrase match keywords. Not many people use Tumblr as a niche for driving traffic to their websites. We can find many high-volume keywords with low competition. “Cute quote Tumblr” is one of such keywords.

Can you see the difference in search volume between “cute Tumblr themes” and “cute quotes Tumblr”?

phrase match and related match keywords for "tumblr themes"

In fact, “cute quotes Tumblr” is not a bad keyword. Let’s see some search statistics of this keyword phrase.

cute quotes tumblr organic search report of Google.com in semrush search engine marketing tool

Cute Quotes Tumblr is a less competitive keyword compared with “Tumblr themes.” In general, according to Semrush stats, more than 14,800 times this keyword phrase is entered on the Google.com search box. Huge potential for driving targeted traffic who want to find Tumblr quotes.

phrase match and related match keywords for "cute quotes tumblr"

Although the average CPC (cost per click) of cute quotes Tumblr is zero, the CPC of some keywords like cute love quotes is more than $0.00. For example, the cost per click for “love quotes Tumblr” is $2.27.

Higher the Adwords CPC bid means that the particular keyword converts pretty well. Pay your attention to the right-hand-related keyword report section. There are thousands of related match keyword phrases, which takes millions of search volume each month.

Think about the ranking potentiality and the things you can do with this type of traffic. Probably sell your services and make a few thousands of dollars per month?

The “Cute quotes Tumblr” keyword phrase is looking good. Now let’s see whether I can purchase one of its Top Level Domains. I will use the Domize.com domains search engine to find available TLD domains.


Our main purpose is to have lucrative long-tail keyword-rich top-level domains. .com, .net, and .org domains rank higher on SERPs rather than other TLD or country-specific domains. Here is what I see when entering “cute quotes Tumblr” on the search box.


Yes, “Cute Quotes Tumblr” top-level domains are available. One Important thing is that I don’t want to use hyphens (-) within keywords. It’s a plus point as an SEO and a user’s point of view. Now let’s check what ranks on Google’s first page for this keyword phrase.


Not any single TLD domain than Tumblr.com rank for cute quotes Tumblr on first five spots. So we can work on this domain name.

You know that “cutequotestumblr” is a not-purchased domain name. You can buy any top-level domain from Godaddy. Godaddy is one of the world’s popular domain name registration services out there with millions of customers. Alternatively, you can use NameCheap, PorkBun, or NameSilo for domain registration.

I recommend buying a domain name from any domain name registrar first and transferring it to Cloudflare. It is a world’s renowned service to speed up, secure, and manage your website with many world-class features.

Here is the screenshot of Google SERP for the Tumblr themes keyword. Pay your attention to the tumblrtheme.directory domain name. It ranks on the first page for the competitive Tumblr themes keyword.

Tumblr Themes: Google search

Now follow this step by step tutorial on adding Custom Domain Name for Tumblr blogs.

High Quality Content

Writing quality content is not easy at first starting. You have to research each topic to write about and find some statistics to include in your post.

But, quality content doesn’t appear overnight. They have some specialties that low quality or mediocre content doesn’t have. Actually, you can measure whether your content is in quality by analyzing the engagements of your site.

Those engagements do not limit only to bounce rate, time on page, the number of comments, social shares, and backlinks, but also co-citations and follow-up emails, etc.

One way to determine whether your content is of quality is by finding your articles read by most people. Many people these days skim articles. So, if you found most people read your message, that means they hear your message. The first thing you have to do is finding whether your content is readable from an anonymous reader’s point of view.

How would you identify your content are readable?

There are some ways to do that.

  • Is your website design looking good?: The website design is crucial at this point. If you haven’t written content well, by separating each paragraph, adding visual content, adding more white spaces, and importantly a well-made, enticing headline, chances are many of your Tumblr readers will not come back again.
  • What’s your website’s readability score?: Readability score is a content quality score that grades your writings using a few factors. Flesch-Kincaid Grade Level is one of the most important readability factors. You can find your or your competitor’s readability score by using readability-score.com.

One of the top ways to improve website engagement is making your website’s content readable. This is where the Flesch-Kincaid grade level assists you.

Why is readability score so important?

There is one important reason for that. Do you know that your content should be able to read by a five-grade student? In other words, you should write your content in plain English that even five graders can read. The more people can read your content, the more potential customers and loyal readers you will acquire.

I have read some content around the Internet that took me hours to read. It is just not only because they have thousands of words, because it was difficult for me to understand the core message.

If you want to convince your readers of the topic you will write about, you should not summarize your content.

You should make your content as in-depth as possible. Use simple English words, organize charts, images, infographics, diagrams, and add videos and slideshows if possible.

If it is a How-to guide, add steps that demonstrate every step they need to follow to fulfill a requirement or reach a milestone.

Readability Score will increase the search engine rankings of your blog posts and increase the number of returning visitors and social shares.

I use Grammarly to correct grammatical mistakes on my blog posts and check plagiarism, improve the content by adding synonym words, and check the readability score!

Its online editor makes it so easier to write content for Tumblr posts. Also, it has got text formatting options that let you bold, italicize words, and add hyperlinks. Learn more in this review on Grammarly grammar checker.


Grammarly’s industry leading technologies such as AI proofreading, phrasal predictions will save you a lot of time and money.

The performance report represents important details about your written content. However, some of those details are only available for premium users. Learn the pros and cons of Grammarly free vs. paid in this article.


Proofreading articles before publishing is crucial for many reasons. Here are a few of them.

  • Error-free English Articles establish you as a real professional blogger.
  • Quality content with zero grammar errors increases the possibility of ranking top of SERPs.
  • Increase conversions.
  • Readers can understand your message. So, get more social shares and backlinks.
  • Improve your writing skills.

I used to proofread articles by myself at the beginning of my blogging career. But, soon, I understood that I still couldn’t correct ALL grammatical errors.

Grammarly grammar checker sorted it out for me. Although there many dozens of apps like Grammarly to check grammar online, I am still yet to see a good alternative.

Interlinking Posts

Another on-page SEO strategy to boost the authority of other pages on your Tumblr blog is interlinking. If you have done internal linking correctly, you can actually boost your website ranking without backlinks. It is tested and proven. Here is How to interlink blog posts to boost website rankings…

  1. Find out your website’s most authoritative web pages except homepage and other static pages such as about, contact, privacy policy, etc.
  2. Find relevant places to add a link. If you don’t have appropriate places, add more relevant content without destroying the main concept.
  3. Examine your linking web page. Find out the main keyword and other long-tail keywords. You can use the SEMrush keyword analysis tool to do that.
  4. Carefully add a relevant link to an internal article without a spam look.

Here’s the step-by-step guide on using internal linking to boost Tumblr SEO and Tumblr blog traffic.

#1: Finding authoritative pages

Head your website to OSE (open site explorer) and put your website’s home page address in the input box.


Now click on “Top Pages” tab.


In this example, I see ProBlogTricks’ top web pages with high page authority. Except for the first result, I can choose other pages to interlinking.


#2: Adding relevant content

Direct your website to one of the authoritative web pages and find the top two links in that post. We find the first two links because they pass the most link juice and authority than the other links below.

  • Is it an outbound link? So, remove it and try to add that link at the bottom of the web page.
  • Has it linked to a low-quality page? If so, remove the link.

#3: Examination of the website linking to

To improve SEO on Tumblr, you should examine your web page. Find the main keyword and also other LSI keywords. Use Semrush to find your webpage’s best traffic-boosting keywords.

Here’s the best part of this interlinking SEO strategy. Find the best keyword that has the most search volume for each month. Use the Semrush Keywords Tool to do that. Analyze keyword difficulty of that keyword using Semrush keyword difficulty tool. Find out the top 10 results.

  • Is there any high authoritative web page such as WikiPedia.org, entrepreneur, etc.?
    So you have to write more content on that page and build more links to outrank them. Remember, it’s NOT EASY work.
  • Is there any authoritative website with more domain authority than yours?
    Just like ranking higher than Wikipedia, you have to do some hard works to outrank them. Remember the “great content” part?

If everything is looking good, add your link to the authoritative web page you just found on Open Site Explorer.

Interlinking is not limited to blog post text interlinking. There are other ways too in internal linking. It has been proven to work well. If you haven’t interlinked your posts, then you must do it right today. It’ll boost Tumblr’s SEO and decrease the bounce rate and get more people to read your old posts.

Keyword Research

If you want to improve Tumblr SEO and drive more traffic from search engines and social networks, you have to write what people are searching for.

If you write and publish what you think of on your blog, unless your idea is too good to get people’s attention, you’re really wasting your valuable time and efforts.

To make your Tumblr SEO friendly and grab people’s attention, you must properly research keywords and utilize them wisely. If you don’t add keywords within post content, your articles will not receive enough search engines.

And if you throw in more keywords, Google will penalize your website for keyword stuffing issues. I recommend maintaining the keyword density in the 1%-3% range. This means at least once or thrice of your primary keyword (the target keyword) should appear in 100 words.

It is fair and doable, right?

Yes, it is better to add more LSI keywords than copying & pasting the same keyword in different places.

Four Types of Keyword Research

When you enter Keyword Research, you can find many ways and tools to find search queries for articles. But, all of them can be group into four types. They are;

  1. Head Tail Keywords – ex: “Apple”
  2. Middle Tail Keywords – ex: “best Apple smartphone”
  3. Long Tail Keywords – ex: “best Apple iPhone under $500”
  4. LSI keywords – ex: “Apple iPhone’s new features,” “Samsung vs. Apple”

And when considering the intent of the keyword, we can categorize each keyword in four paces. They are;

  1. Informational
  2. Navigational
  3. Commercial
  4. Transactional

Understanding these four paces are very crucial for every business. To get a clear idea, how keyword intent matters for business, check out this picture.


After understanding the intent of keywords, the next thing of a proper keyword research campaign is finding keywords with low competition.

Why should you find keywords with low competition?

In every second, more than two million articles are published on the Internet. So, how do you stand out from other sites and confirm your hard work pays off?

Even though you are not Huffington Post, Entrepreneur, Wikipedia, or Time magazine, chances are you cannot rank higher for particular high volume keywords with high competition in SERPs.

However, to get rid of that competition and drive highly targeted traffic to the Tumblr blog, you can still use an excellent way that has always proven to work well.

What is it?

It is utilizing keywords with low competition.

How do you find keywords with low competition (and high search volume)?

You can research keywords with low competition using BrandOverflow or Semrush. But, I prefer to use Semrush because:

I recommend you to check out these articles to research keywords for your next blog post:

  1. Best Keyword Research Tools Every Blogger Must Know of
  2. How to Find Your Competitors Keywords + (Organic Traffic Stats)
  3. How to find long tail keywords

After you find keywords and making a new post to publish on Tumblr, let’s do some magic.

  1. Add your blog post’s most important keyword within the first 100 words.
  2. Write more in-depth blog posts. So you can combine more Long Tail keywords safely. I recommend writing at least 1,500 words lengthier articles. Because usually, longer articles rank particularly top of SERPs.
  3. Also, add your main keyword at the bottom of the post.
  4. Use relevant visual content. Add images, graphics, and videos related to your keyword phrases.
  5. In important places, bold your keywords. And also, italicize long-tail keywords to stand them out from other text. Underline keywords when needed. Don’t overuse bold, italic, and underline tags. That’ll mess up blog post design and will make it’s not easy to read the content.
  6. When you want to add more keywords to your blog posts, stem your keyword phrases. Keyword stemming is referred to as keyword variations. It is the use of different keywords to understand what your content is about. Ex: If your target keyword is “Convertful review,” you can include more variant keywords such as Convertful pros and cons, Convertful features, Pricing, alternatives, etc.
  7. Use question-oriented keywords in your posts. Use Semrush to find question keywords.

Keyword research is an important factor in search engine optimization. You can definitely use relevant keywords to improve SEO for Tumblr posts.

Tagging Tumblr Posts

In simple words, if you don’t tag your posts, you might lose hundreds of traffic. Unlike Blogger and WordPress, in Tumblr, you can drive traffic from Tumblr to your Tumblr blog via Tumblr inbuilt search.

The best way to optimize Tumblr for Tumblr search is by adding more relevant search queries as tags. Look at this example.

Tumblr Post tagging

If you do a simple search on the Google search box, you can clearly see how much weight Google puts on Tumblr tags. Once you optimize your Tumblr around those tags, you can drive even more traffic.


To driving traffic to your blog from Tumblr Search Engine, you can implement this simple SEO technique. For doing this job, you should have a Semrush account. Semrush provides you exact keyword volumes on each search engine such as google.com, google.co.uk, google.in and Bing.com, etc.

Let’s take our previous example here: cute quotes tumblr

When searching the “cute quotes Tumblr” keyword on the Semrush keyword research tool, you can see exact keyword phrases and other relevant keyword phrases with their search volumes.

phrase match and related match keywords

Here is the Google search engine result page again.


What would you determine seeing these two pictures of Semrush and Google?

  • If you tagged your posts with these keyword phrases, you could get more search traffic from Tumblr and search engines.
  • If you create static pages with the title and URL of these keywords, you can get more search traffic (organic traffic) from search engines.

What I recommend you to do is, every time you publish a new post on Tumblr blog, either it could be a text post, video, photo album, or music post-use Semrush keyword research tool and find lucrative LSI keywords that you can use to rank your Tumblr in higher positions of Tumblr SERPs.

Don’t forget to use those keywords as the anchor text when interlinking. Small Tumblr SEO tricks like these can produce straight big results.

Heading Tags

Search engines give the weight to heading tags. That should be!

In general, H1 is used for post URLs, and other heading tags such as H2 are used for specifying sections or pages.

Heading tags are one of the search engine ranking factors that Google uses to rank websites on SERPs. Here are the Heading tags that are ordered as the importance.

H Tags

How do you use Header tags for SEO on Tumblr?

There are a few ways that you can use to ensure that your blog has properly established header tags.

#1. Examine your Tumblr theme:

If your Tumblr theme design is not well optimized for heading tags, your posts also will not have heading tags.

Go to tumblr.com >> Your blog >> Customize >> Edit HTML and use CTRL + F to find heading tags.

You can start with <h1 and find how many H1 tags in your theme. Follow the same method for H2, H3, H4, H5, and H6 tags. If you cannot identify and understand heading tags, you can hire a freelancer on Fiverr or Upwork.

But, I recommend you buy a premium theme for your Tumblr blog. It will not only give you premium tools and a well-coded theme but also lets you ask anything from the theme designer, who is invaluable if you’re not a coding geek.

#2. Make sure you use Heading tags in your blog posts:

Your Tumblr theme cannot do everything for you. You have to add heading tags within your blog post manually. The best way to add heading tags in Tumblr is to change to HTML mode and add relevant tags. Here is how you should place heading tags properly.

I suggest NOT to have more than three <H1> heading tags in a post. If you use more H1 tags within your posts, search engines may regard you as a spammer. Here is how you can add heading tags in Tumblr for SEO.

Add H Tags to Tumblr posts

This is how small changes to source code result in the Text post editor. Look at how Headings tags appear. Very enticing, right?

Heading Tags Tumblr

It would help if you used heading tags within your post not only because it helps to improve the SEO performance for Tumblr blog but also Heading tags decorate blog posts, make it easier to read on, and identify main topics and sub-topics very easily.

Meta Tags

You may already know that search engines find content on your website using a web spider (also known as a crawler). The web spider of Google is Googlebot. Also, for Bing, it is Bing-bot. Others are the same names.

At many times, most Tumblr themes have these meta tags installed. You need to add the title and description in the customization panel.

Tumblr Title and description

Log in to your Tumblr account and go to the customize page of any blog you want to implement meta tags. Click on the “Edit HTML” link. Now you can see the source code of the Tumblr theme.

Find the <title> tag in your theme using the shortcut key CTRL + F. If you found any code then below, replace it with the below title meta tag.

{block:PostTitle}{PostTitle} - {/block:PostTitle}
{block:IndexPage}{block:Description} - {PlaintextDescription}{/block:Description}{/block:IndexPage}
{block:PermalinkPage}{block:PostSummary} - {PlaintextPostSummary}{/block:PostSummary}{block:PermalinkPage}
{block:SearchPage} - {lang:Search results for SearchQuery}{/block:SearchPage}

Now find where below Meta description code located on your Tumblr theme. If you can’t see something similar to the one below, add this code directly below the title tag.

<meta name="description" content="{MetaDescription}">

By adding meta tags to Tumblr will not boost search engine rankings overnight. But, they will increase the possibility of getting more clicks from SERPs. (more about that later)

Custom URL

The permalink or the URL is a search engine ranking factor. See a post ranking on Google with the generic permalink,

Tumblr post without text in URL

Here is how Custom URLs help increase SERP rank and click-through rates (CTR).

Custom URL with keyword Text

How do you add custom URL to your posts?

It’s very easy to add a custom URL to your posts. Here are my few tips to add a perfect slug for your Tumblr post/page.

  • Your URL should be short.
  • Make sure the slug contains your primary keyword.
  • Don’t add modifiers to the slug.

Click on little gear icon at the top right corner.

Add Custom URL to Tumblr

Enter your custom URL.

Keyword rich URL

Also, don’t forget to research keywords when deciding a custom URL for your static web page. Here is how my Tumblr landing page performs on Google.

Keyword Rich URL for SEO

Changing URL is one of the best Tumblr SEO techniques to increase organic CTR. It gives a boost in search engine ranking and makes it is easy to remember web page addresses and understand what that page is about.

Update Your blog Posts

You work day and day to find new blog post ideas and waste 75% of your time crafting a new blog post.

But, when time goes, it loses the SEO value because new articles are trying to steal your search engine rank position.

How do you get rid of those nightmares and ensure your search engine rank position is permanent?

The best and right answer for that is,

Update your outdated articles.

Yes, update blog posts.

You can renew posts by,

  1. Making a Content Relaunch campaign. (add more content)
  2. Writing a new post and redirect the older page to a new article.

Content Relaunch

People love the fresh content. So do search engines. Another advantage of updating older content is that you can find typos and broken links, and irrelevant texts which mislead readers.

When complementing a “Content Relaunch” campaign, you do not update older content, but you make the article even better.

Make your new article better twice as the updated one. That way, you can ensure your article will get a boost in search engine rankings and improve page authority. Here are the basic steps you have to follow to update your content for SEO.

  1. Examine your current blog post to find out what primary keyword brings most of the traffic to the post, backlinks, and social shares. You can use Google Webmaster Tools to find Keyword phrases that bring you the most traffic and backlinks.
  2. Check the SERP rank for each keyword that makes an impression. Don’t worry if they don’t drive traffic to your blog. You’ll also find that some non-optimized keywords contribute to organic traffic.
  3. Check SERP’s top 10 results using the Semrush competitor analysis tool. Or you can use the keyword research tool as well.
  4. Analyze the top 10’s domain authority, page authority, page rank, backlinks, and keywords.
  5. Now you have your keywords and your competitor’s keywords as well. Count the keyword density of each page, including your web page. You can use SEOquarke for finding keyword density.
  6. Add this information to a spreadsheet. Check for what keyword your article can rank easily. Highlight them in the spreadsheet.
  7. Go to your Tumblr dashboard and start re-editing the post.
  8. Remove older content, add relevant text, images, videos, and interlink other pages. You would use keywords that you highlighted on the spreadsheet.
  9. After renewing your older post, change the published date.

Why should you change post published date?

There are a few reasons:

  • People don’t like clicking on older post pages on SERP. Therefore, by the time your CTR rate will decrease dramatically. To continue remaining a better CTR, you should change the post publish date.
  • The SEO fresh factor: Google gives more weight to articles that have been updated recently.

Here is how you can change the post publish date for SEO benefit.

change date of blog posts

Website Loading Speed

Google uses website loading speed as a ranking factor. (Source)

Google pagespeed insights report

Here are a few tools you can use to check your Tumblr loading speed and recommendations.

1. Page Speed Insights – Google
2. Website Speed Test – Pingdom
3. Website Speed and Performance Optimization – Gtmetrix
4. Website Performance and Optimization Test – Web Page Test

Core Web Vitals are also SE ranking factors used by search engines to determine the page experience of your site.


Use a Crawlable Comment Form

This is one of the best Tumblr SEO tips you might learn. More content on each page have more chances to rank your landing pages for targeted Long tail keywords.

Have you seen that Amazon product pages rank for many lucrative long-tail keywords in Google? It is because of user-generated content.

You can find some Amazon products that have got hundreds of reviews. They are user-generated content. Nowadays, many Tumblr blogs use the Disqus comment system. It’s a good sign as search engines can crawl text within comments.

Another method to drive traffic from social media and search engines is to add a Facebook comment box to your Tumblr. You can easily moderate comments and hopefully get more traffic from Facebook too.

Many popular blogs rank for most untapped keywords (probably for some keywords which are not optimized in the post) because they got hundreds of comprehensive blog comments. Those keywords ultimately help in driving tons of traffic from search engines effortlessly.

Optimize Images for Search Engines

Tumblr is a perfect social networking site. No doubt that. You can post any images there, and surprisingly they get more engagement.

So, why wouldn’t you optimize Tumblr images for search engines? If perfectly implemented, image search alone can drive a tremendous amount of traffic every day.

In fact, I have already shared a few ways to optimize images for search engines. You can read that tutorial here: Anyway, here are a few key takeaways from that post and extra image SEO tips.

  • Add relevant keywords in the image file name: Ensure the image is properly described in the file name. Don’t name photos with weird names like image01.jpg, image02.jpg, image03.jpg. Instead, name your image by adding obvious keyword phrases. Ex: dog-in-car.jpg, SEO-for-medium.jpg.
  • Compress images before uploading to Tumblr: Not every internet user has the same speed internet as you have. So, to load images quicker in every location, compress images to reduce the image size. I recommend ShortPixel.com for that. It reduces image size remaining the photo quality.
  • Search Engines can read the text in pictures: Yes, that’s true. Most search engines nowadays are very intuitive, so they can read and understand the text in images. So, by sharing images with text, your Tumblr pages can rank for certain keyword phrases. For example, check out these Network Marketing Quotes and Email Marketing Quotes posts. Both posts have well over 100 picture quotes. Therefore, those posts are getting traffic from image searches.
  • Share high-quality pictures: By sharing high-res images, your Tumblr will rank for most image keyword phrases on many occasions. I recommend using a good graphic editor such as Crello, Canva, or Offeo to make high-quality graphics.
  • Use unique images: Don’t copy others’ works. Instead, use your own images so your Tumblr will rank for most keywords.
  • Use image keywords: Yes, some unique keywords limit image search. Ex: brand names, logos, pictures, quotes. Use these keyword phrases in your content marketing campaigns with pictures so that you can drive traffic to your Tumblr from Image search.

Image SEO is not harder to incorporate into your current SEO strategies. By combining both strategies, you can improve organic traffic at one time.

The organic traffic statistics chart demonstrates how much traffic Pitiya received from the Google Image Search during the last 12 months.

Image search statistics - Google search console
Consistent traffic from Google Image search during last 12 months

Promote Your Tumblr

You might be now thinking about what benefits you receive promoting your Tumblr blog from an SEOs perspective.

Here are a few reasons how promoting Tumblr can affect Tumblr SEO.

  • More chances to see your blog by most people. So, they will probably link back to your posts, add a comment, and share articles with friends. These are direct and indirect SEO signals.
  • Repeat visitors are just a few steps away from becoming your blog’s loyal readers. Think of it this way. If someone comes again and again to your Tumblr, they might consume your content and increase other SEO factors. For example, in Pitiya, returning visitors make a difference in the engagement ratio. That’s not too much. But, it still adds up.
  • Increase co-citations. As the SEO space has evolved in the past few years, search engines found other ways to gauge web pages to rank pages on SERPs. One way is co-citations. When someone mentioned your website on the web, not just by linking out, but by citing your website (name, website URL without linking out) boosts search engine rankings.

How do you promote your Tumblr?

There are numerous ways to promote the Tumblr blog to get more referral traffic and increase organic traffic in a long time.

That’s why I have compiled a complete guide to promote Tumblr for more traffic, attention, and conversions. I recommend you to check it out and follow the 18 tips to promote your Tumblr.

Improve CTR

Click-through rate or CTR can drastically improve your search engine rankings. The higher your search CTR more people are demanding your content.

In the meantime, search engines also think that if your articles get higher CTR relatively rather than other top-ranking pages, then Google will rank your page higher on SERPs. (it is more relevant to a particular keyword or keyword phrase)

This SEO technique alone improved my search engine rankings and indirectly improved rankings for certain extra search queries. Yes, when a particular keyword phrase starts to rank higher on SERPs, other keyword phrases will get a boost from it. How awesome is that?

But, here are a few essential tips to improve your search CTR.

  1. Add Numbers in the title: Researches and case studies have shown that headlines that contain numbers get higher organic click-through rates. (Pitiya headline A/B test chart)
You can A/B test each headlines to find out high engaging post title.
  1. Add modifiers: Using words such as “best, top-notch, interesting, popular,” and “2021” does get not only high CTR but also rank for more long-tail keyword phrases too.
  2. Use Meta description to intrigue search visitors to click on: You can display a custom text on description under your page title in SERPs. Make use of 140 character limits in a better way to get more clicks and brand recognition.
  3. Understand the psychology of search visitors: There is a significant difference between people who seek “premium Tumblr themes” and “free Tumblr themes” Some visitors are willing to buy themes. In contrast, others expect to get themes for free. Tweak your post title accordingly so that you can get quality clicks from search engines.
  4. Add a short title: People have got a short time, and therefore, your title should be shorter to get the attention of readers effectively.

Improving organic CTR is a surefire way to increase organic traffic effortlessly. You can create a spreadsheet and track results to find out the best SEO title and Meta description, which is high converting.

Link building is still the #1 Google ranking factor. That’s one reason why the SEO landscape has become more competitive, and small businesses couldn’t grow as much speed as large websites.

Inbound links increase domain authority. Domain authority is a search engine ranking factor. A properly set up link-building strategy can improve your organic traffic, and irrelevant backlinks can ruin your business overnight.

Yes, Now Google Penguin update is a core part of the main Google algorithm. This means unnatural and irrelevant inbound links can drastically drop your SERP rankings.

You can find tons of articles and guides related to link building. Here are a few great articles which contain actionable link-building techniques.

Improve User Experience

User experience is now a Google ranking factor. Design & Usability plays a big role in SEO.

 design, usability and SEO collaboration

Although backlinks are always a BIG ranking factor of Google algorithm, the new ranking factor, User experience, or UX will undoubtedly be a big one.

Here’s why?

  • Google wants to make the internet a safer and accessible place for everyone.
  • If you show up annoying ads (ex: popups, lightboxes), people won’t easily consume your content.
  • Thereby, most people will click on the back button, go to the Google search result page again, and click on another link.
  • This will send a message to Google that your content is inappropriate for a particular keyword phrase and/or your site isn’t usable.
  • More inaccessible pages mean, people tend to use other search engines such as Bing and Yahoo, which lose Google’s revenue.
  • To provide high valued content for people, Google wants every site to comply with webmaster guidelines which mainly advocate that every webmaster should provide high-quality content that is accessible easily and consumable.

That’s why Google added new factors to their algorithm to rank web pages on SERPs. User experience takes a BIG part of it.

How do you make sure your Tumblr Blog provides a good user experience?

You can determine whether your Tumblr provides a perfect user experience in a few ways. Here are a few of them:

  • First, make sure your blog is mobile-friendly: Mobile-friendliness is a Google ranking factor. Make sure you optimize your Tumblr blog so that mobile visitors can access your site without issues. Use Google PageSpeed Insights to see how you can improve your Tumblr.
  • Keep an eye on important website KPIs: What are the average bounce rate, page views per session, and time spent per session for your site? Make sure you keep tracking them with a traffic tracker such as Google Analytics.

A few tips to optimize Tumblr for users for optimal results:

  • Use a responsive Tumblr theme.
  • Don’t use annoying advertisements (ex: popups)
  • Don’t display pop-out boxes, lightboxes for mobile visitors.
  • Write short sentences. Break down each paragraph to improve readability.
  • Do not use fancy fonts.
  • Use an optimal font size. (Not every person can read articles in 11px size. Test font sizes to find the optimal best one)
  • Use white spaces correctly.
  • Use a good menu and page navigation system.

Improve the Dwell Time

There is a HUGE difference in “short clicks vs. long click.” Let me describe it a bit further.

If someone lands on your site and sees nothing helpful information on your page, they might probably click on the back button or exit from your page.

Dwell time is the total time that a person spent on your site. Google takes dwell time very seriously with many other ranking factors such as bounce rate, average time spent on the page. Here are a few tips to improve the dwell time of your Tumblr blog to increase organic rankings.

  • Reduce website bounce rate: If 100 visitors landed on your site and 98 people exited without viewing another page, that’s not good from many points of view. Yes, there are some exceptions too. But, you should maintain an optimal bounce rate. The lower is healthy.
  • Use lots of visual content: Visual content such as pictures, screenshots, infographics, SlideShare presentations, and videos can drastically increase key metrics that matter to you, and search engines use them as a basic foundation.
  • Add relevant links to other articles: Always try to get people to click on an internal link and read another page. It could be a photo post, a quote page, or a video page on your Tumblr.
  • Use related posts widget: Display related posts at the bottom of your Tumblr posts.

Now you know a few ways to improve the dwell time of your site. But, do you know the best way to enhance engagements?

It is direct visitors. If someone entered your Tumblr by typing the URL into their browser, there are more chances that they’re more convinced about your writing skills and blog, right?

In fact, I, too, saw an immediate growth of my organic traffic after increasing the number of direct visitors. Here are a few ways to get more direct visits to Tumblr.

  1. Start building a list
  2. Create social media profiles
  3. Use Tumblr post queue and schedule feature
  4. Increase Tumblr Followers

Now I will briefly discuss how those particular methods can increase direct visitors and implement them on your Tumblr marketing plan.

#1: Start building an email list

The most powerful way to drive engaged visitors to your blog (latest posts, updated posts, etc.) is by building your email list.

There are lots of reasons why you must start building your list today. I am not going to discuss them here. You can find out a few benefits you’d receive by building your list in this article.

Why build your list?

Building a list means capturing loyal readers/potential customers’ contact information such as name and email. So, whenever you update your Tumblr blog, you can let people on your list know it simply by sending out an email message.

You might have lots of Tumblr followers, or Twitter, or even Facebook followers. But, most of them don’t see your message. But, in email marketing, everyone on your list can see your message clearly and in time. No worries!

So, how do you start building your list today?

It is very easy to start building your list. In fact, there are tons of tools to start using. I recommend GetResponse as it’s affiliate friendly and gives you a 30-day (no credit card required) free trial. It’s beginner-friendly too so that you can get started today very easily.

#2: Create social media profiles

Social media optimization is a great way to drive referral traffic to the Tumblr blog without hassle. The good thing is, if done rightly, it can increase dwell time and boost search engine rankings.

In fact, social media marketing can indirectly improve search engine rankings. More social shares mean more people recognize your brand. And so they might search for your brand on Google and other search engines.

In that way, you increase brand recognition, and meanwhile, some people could link to your Tumblr site. Currently, I use ContentStudio for all of my social media marketing activities. Read my ConentStudio review and tutorial to learn how to use it to improve your Tumblr SEO and traffic.

Also, I recommend you use these social media marketing tools to amplify your audience reach and increase social media marketing ROI.

And if you’re a Twitter lover and want to be a Twitter power user, then I suggest you use these best Twitter tools to bump up your Twitter marketing plans this year.

Meanwhile, don’t forget to create your social media accounts on these social media channels.

#3: Use Tumblr post queue

Recently Tumblr released their latest post queue feature, Queue 2.0. You could use it to schedule posts to be published for a certain period of a day.


This process will maintain the posting consistency of your Tumblr and so will receive lots of positive results such as loyal readers, an increase of followers, and organic traffic.

#4: Increase Tumblr Followers

Unlike other blogging platforms, Tumblr allows you to connect with other Tumblr bloggers to share each post very easily.

It is a very effective way to increase direct readers and get more engagements too. Those activities help in an indirect way to improve Tumblr SEO without any investments.

In fact, you can increase Tumblr followers very easily. No cost at all. I have made a simple infographic to show you how acquiring new followers to Tumblr easy is.

Click on Image to Enlarge

Use Webmaster Tools

Search engines such as Google, Bing, Baidu provide various tools for web admins and bloggers to optimize their websites for search engines.

Webmaster tools are the number one tool that many web owners use to get more search traffic to their sites.

Even you are a Tumblr blogger, you can still use webmaster tools to get more views on Tumblr.

You can also add your website to Google and other search engines without registration. However, to receive more benefits, drive more search traffic to your Tumblr, you should submit a blog to webmaster tools.

In fact, I have shared an entire article series on how to add your blog to each webmaster tool. I recommend you to check them out and follow the steps accordingly to improve Tumblr SEO.

  1. Google Search Console – Submit your Tumblr to the Google search engine.
  2. Bing Webmaster Tools – Submit your Tumblr to Bing and Yahoo search engines. (Yahoo prolonged the search deal for more than ten years)
  3. Baidu Webmaster Tools – Submit your Tumblr to Baidu Chinese search engine
  4. Yandex Webmaster Tools – Submit your Tumblr to the Yandex search engine

Many webmaster tools provide similar tools to optimize websites for search engines. For example, you could analyze for which keywords your Tumblr is ranking on SERPs, so you make necessary changes to improve Tumblr SEO.

Not only that, find websites that link to your blog. And one of my favorite tools of webmaster tools is the “fetch-as ___” tool. This allows any webmaster to submit not-yet-indexed web pages to search engines.

By using fetch-as Googlebot tool alone, I was able to get Google indexed one of my posts in under TWO minutes…

Here’s the proof:

google serp

You can find other ways to get Google indexed your blog pages quicker by following the techniques in this tutorial.

Track Your Results

You can expect an increase in traffic by following basic Tumblr search engine optimization tips such as adding keywords, writing high-quality articles, and promoting posts. You should track results and SEO campaigns if you want to stand out from your Tumblr SEO strategy from others and get better results.

Luckily for you, there are tons of SEO analyzing tools out there.

But, the most popular and recommended analyzing tool is Google Analytics. Most website owners use Google Analytics to track how websites serve readers and make conversions.

Google Analytics is another product provided by Google, and it is free. So, I recommend using Google Analytics to track page views, engagements, acquisitions, user behaviors, and real-time activity status with Google analytics.

If you want an alternative to Google Analytics, I recommend checking out this post which lists a few real-time website traffic monitoring tools. Using any website tracking software will take your Tumblr SEO to a whole new level that you never experienced.

Analyze Competitors Tumblr SEO Strategies

Even though your blog for fun or just sharing your knowledge with others, analyzing the SEO strategies of competitors will give a better idea of what’s working for your niche.

Here are a few benefits you’ll receive by analyzing competitors’ SEO strategies.

  • If you’re new to blogging, you can find what SEO strategies your competitors use, such as specific post types (list posts, How-to guides, or any other content type) and keywords.
  • If you want to broaden your niche, you can quickly tap into new niches without thinking twice easily.
  • Find high-performing keywords for your competitors.
  • Backlink resources your competitors use to build backlinks.
  • SERP ranking fluctuations.
  • Find out your main competitors and their strengths and weaknesses.
  • Track keyword position changes of yours and competitors.
  • And much more…

How do you make a competitor SEO analysis?

There are two ways actually to do an SEO competitor analysis completely. They are;

  1. Manual way: Track keyword(s) positions for you and your competitors. You’ll have to either use a VPN program such as HMA VPN or private IP for this case.
  2. Automatic way: Use a competitor analysis tool to find out competitors’ SEO strategies.

You might realize that the manual way is not easy and recommended in most cases. I, too, used to use that method at the beginning. Searched on Google each keyword I wanted to find out competitor’s search engine rankings.

But, fortunately, the SEO industry has evolved in the past few decades. There is an easy method for any complicated method.

My favorite tool for SERP rank tracking is Semrush. It is a perfect search engine marketing tool for any SEO or PPC activity.

In fact, I have shared a lot of tutorials on how to use Semrush to find competitors’ SEO keywords and drive competitor’s organic traffic to your site. You can check those guides for further assistance.

However, I will show briefly how to find competitor’s organic keywords using Semrush.

Step #1: Go to the Semrush website over here and create your account. Semrush offers a free plan which allows you to track up to 10 keywords under one project. If you want more quota and break the limits in a free subscription, I suggest you upgrade to one of their premium plans, such as “SEMrush Pro.”

Step #2: Enter your competitor’s website or web page URL. Here I entered a page URL of my competitor’s web page address.

My purpose here is to find organic keywords for which particular web page is ranking on Google.com (US). After entering the website/web page address, click on the search button.

shoutmeloud keywords

Step #3: Now, you can see keywords that contribute to a significant percentage of a particular website/web page’s traffic. I will export those keywords into a CSV file and then incorporate those keywords in my blog post.

organic keywords shoutmeloud semrush

Social Media Marketing, Content Syndication, and Curation

Even though Tumblr is a social networking site, it doesn’t mean that you shouldn’t tap into other social media sites.

Social media networks such as YouTube, Facebook, Twitter, Pinterest, and LinkedIn can drive many referral traffic and increase brand recognition, increasing organic traffic.

The best way to utilize social media marketing for Tumblr is content syndication and content curation. There are tons of content syndication websites out there. To name a few – SlideShare.net, Paper.li, Flipboard.com.

How do you curate content across all other social media channels?

It would become tiresome work when you have lots of social media accounts. Luckily for you, there is always an alternative method for any method.

You can use IFTTT to curate content.

IFTTT (If this, then that) works on defined statements. They are known as recipes in IFTTT.

Currently, there are moreover 350 recipes out there for every type of work. If you couldn’t find the one for your need, you can build it yourself or hire someone on Fiverr to do the job for you at a low cost.

For example, this IFTTT recipe will share your latest Tumblr posts on your Facebook page.


Two recipes below will share your YouTube videos to the Tumblr blog automatically.

youtube to tumblr ifttt

And share pictures on Pinterest.

tumblr to pinterest ifttt

Anyway, you have to manually syndicate content on other publishing sites such as SlideShare and Reddit in some cases. These tactics will increase brand recognition, and in some cases, your Tumblr will get a few quality backlinks too, which in return will improve Tumblr SEO and organic traffic too.

Advanced Tumblr SEO Audit

When you blog for a while, there are more chances to get stuff messed up, such as lots of 404 errors, linking out to redirect pages and images with no alt attribute.

You can complete a simple SEO audit just using a few SEO tools such as Webmaster tools. However, to scan your Tumblr blog further and find unknown errors, you have to use an SEO audit tool.

One of my favorite tools to run a website audit is Semrush Site Audit.

Semrush bot scans your website (or certain pages) and finds internal and external errors.

Here’s the an SEO audit report for Pitiya.

siteaudit result

I can easily find 404 error pages and images without the ALT attribute (alternative text).

images without alt attribute

You should try to get a maximum score to make your Tumblr search engine friendly. A proper SEO audit does not only improve on-page SEO but also website performance too. (Ex: fix broken links, show an alternative text for people who can’t view images)

If you’re serious about Tumblr search engine optimization performance, I recommend you do an SEO audit at least once per month. This way, you can make sure your Tumblr is optimized for search engines.

Conclusion on Tumblr SEO

Although Tumblr is not SEO friendly, you can optimize your Tumblr blog for search engines using the above search engine optimization techniques. You might not be able to follow all of the above SEO tips.

However, you can utilize some on-page Tumblr SEO strategies such as using a keyword-rich domain name, competitive keyword research, adding basic meta codes to the Tumblr blog, and using proper internal linking and crosslinking tactics.

If I were you and want an excellent starting point, I would align with content marketing first. I would produce content that is helpful, actionable, and shareworthy.

Tumblr is a perfect blogging platform for niche blogging. By optimizing your blog for search engines, your website will not only receive traffic from search engines but also from Tumblr too.

Remember that Tumblr is a social hub. Your post can go viral on Tumblr, get more notes, reblogs, and quality backlinks too.

If you can become a better content marketer, you can dominate Tumblr marketing. Remember that “content marketing” does not limit to content production. Many more things are involved in understanding the prospect’s intents, grammar and punctuation qualities, visual properties, content promotion, content revisions over time, and different content types.

Practice the above Tumblr SEO tips, and let me know how these SEO strategies worked out. So what’s your best takeaway from the above SEO tips? Share your opinions in the comment form below.

If you enjoyed reading this tutorial, please take a few seconds to share it with your friends on social networks. I appreciate your help! 🙂

Tumblr SEO FAQs

  1. Is Tumblr good for SEO?

    Compared with other blogging platforms, Tumblr provides fewer tools to optimize content for search engines.

  2. Do Tumblr Blogs Rank in Google?

    Yes. You can improve search engine preferences and rank by optimizing content.

  3. How do you do SEO on Tumblr?

    Write better content, speed up the site, optimize for search engines and make content sharable. Learn more SEO tips on this post.

  4. Does Tumblr help with SEO?

    Tumblr provides basic SEO settings. Depending on your theme, you might have got some search engine optimization features.

tumblr seo

23 thoughts on “22 Killer Tumblr SEO Tips for Bloggers (Beginners’ Guide)”

  1. Hey, your post was really interesting and it’s quite simple. Surely from this post I took great points about Tubmlr. Now I feel why until now I don’t use tumblr to promote my website. Thanks for stopping at great post.

    • Tumblr is a great place to promote our websites. It's growing fast. So, there is no any reason why we shouldn't use Tumblr.

      Thanks for your feedback!

  2. Tumblr is free, tumblr is full of cute things and thats how they are stumbling across the internet. A photography and eidting tutorial blog will be runs great on tumblr. But creating a technology blog is being a useless attempt, trust me its really.

    • Yes Rahul, I completely agree with you. Tumblr is good place if you are a photographer or artist, but not atoo good place for technology bloggers.

  3. nice explanation. But I got a problem when adding edit tag HTML on Tumblr where my title on home page become ( — TITLE) before replacing with your code (TITLE). What should I do? Thanks

    • Hi Enriyal,

      Thanks for quick head up. Fix it! Now you can copy and paste the original title tag for your blog. Let me know how it works out on your blog.


  4. Yeah, I think until now, Tumblr is a great place for photographers. But, we should just need to know how to use it better so that, we can utilize its use and purpose.

  5. Good post . you have share good information with respect to tumblr and seo of a website .
    Thank for sharing good article with us .

  6. Great article, Chamal!
    One of the new LSI keyword tools you might be interested to check is Twinword Ideas for your blog!

  7. Great post on the Tumblr SEO guide. I think this is the most comprehensive guide I’ve seen on Tumblr.

    You mentioned that Wordpress and blogger were far ahead of Tumblr in terms of SEO. I just wanted to add that I think Wordpress is much better for SEO compared to blogger if you are doing more advanced SEO or needed more customization.

    I wrote a post on the differences between Blogger and Wordpress from an SEO perspective if anyone wanted to take a deeper look: https://jeffreybowdoin.com/wordpress-vs-blogger-seo/

    Thanks for the great post!

    • Great article Jeffery. Yes, I too admit that WordPress SEO is better than Blogger SEO. And the flexibility is a key point when it comes to choose a good CMS.

  8. Its great! I got to know some new places and ways to make a backlink. Backlink is the best way I think to rank a blog faster on Google. I have a doubt here that If I’ll make a backlink other than what’s the niche of my blog. Will that also contribute as a whole in bringing more traffic or will profit me in some other way? Waiting for the reply.

    • Backlinks should be relevant and authoritative to get a drastic improvement of SEO. Yes, however, links to your website from a high-traffic site might send more referral traffic and indirectly cause to increase traffic.


Leave a Comment

Share via
Copy link