When it comes to blogging, you have to make sure that you are always aware of all parts of your blog; theme assets, content, user interface (UI) and obviously traffic generation. You may already know that any source can not give you such a

You might already know that ANY other source can not provide such very targeted and huge traffic like search engines for free. Traffic from search engines is known as “Organic Traffic.” Organic traffic, literally high targeted and topic oriented. That’s why ROI of SEO if greater than other traditional advertising methods such as banner advertising and PPV advertising.

In search engine optimization (SEO), you are another one of millions of people who maintain websites and blogs to drive traffic from search engines to generate leads and sales. So you have to be smart enough to increase your search engine rank and drive more traffic. You have to optimize your website for search engines by following their guidelines and making on-page and

You have to optimize your website for search engines by following their guidelines and making on-page and off page optimization parts well. In Search Engine Optimization, there are hundreds of free quality SEO tools to optimize your website for search engines.

"Bing" word in a wall
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Bing Gives you many FREE tools as Google

When considering about best SEO tools, we cannot forget webmaster tools. Even though Google is the king of the web and the number one search engine which can send hundreds of thousands of visitors to your blog in every single day, as a professional blogger, you shouldn’t ignore other SEO tools.

There are some search engines like Bing, Yahoo, Baidu, Yandex, Ask and Duckduckgo which can provide your website a huge amount of traffic. But, you have to complete a few SEO settings to drive more traffic from search engines.

I have already posted an entire search engine submission guide that explains how to submit website to multiple search engines such as Google, Bing, and Yahoo. Search engine submission will help search engine bots to find your blog and crawl it more efficiently than any other day. Even you neglected the importance of webmaster tools; web spiders will crawl your site. But, not quicker, it might take a longer time, sometimes it could take weeks and months.

Though after you submitted your blog to webmaster tools, you can control over your blog’s appearance on search engines and increase the search engine rankings well.

Bing webmaster tool is a free SEO tool that has some interesting features that Google webmaster tool hasn’t.

Microsoft, Inc owns the Bing search engine. So you would expect a lot more updates and features of Bing webmaster tools account in future. In this tutorial, I will be showing you how to submit your Blogger blog, Tumblr blog and WordPress to Bing webmaster tools. The same process goes to other websites and content management systems as well.

Above are the main three sections of this SEO tutorial. Use above links to navigate through each section.

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Submit your Blog to Bing Webmaster Tools: The Step-by-step Guide

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In an earlier blog post, I explained to you why you should submit your site to Google webmaster tools and how to present your website to Google webmaster tools. If you have not verified your website’s ownership to Google or didn’t read that post, I recommend you to check that step-by-step SEO tutorial over here.

As I mentioned in above, Bing webmaster tool comes up with some awesome features that many bloggers don’t know or ignore. Bing webmaster tools’ inbuilt keyword research tool can provide search terms which are typed in the Bing search engine.

So apart from Google keyword planner and SEMrush keyword research tool, you can use Bing keyword research tool to find new search terms. However, to use this free SEO tool, you should have a Microsoft account. Don’t worry; it’s free and easy to set up… So let’s start adding your blog to Bing webmaster tools.

If you don’t have a Microsoft account (Hotmail or Outlook), create a new one over here. Then go to Bing webmaster tools sign-in page and sign into your webmaster account with your Bing email and password.

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Bing Webmaster Tools Sign in page

Once you signed in, you would redirect to Bing webmaster tools dashboard.

Type your website URL and if you know your sitemap URL, then type it too. Don’t worry. I will show you how to find your website’s sitemap or generate a new one for your blog in later steps. You can submit any amount of sitemaps after verifying your site ownership to Bing.

If your site receives the majority of traffic within a particular time, you can tell Bingbot not to crawl your site at that period. This is useful for websites which receive most of the traffic from a specific country/religion or in a particular season.

Add a site - Bing Webmaster Tools
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Add a site – Bing Webmaster Tools

After making above changes, click on “Add” button. Here I submitted one of my Tumblr blogs to Bing webmaster tools.

Now you are half done. There are only a few things to do. So let’s move to the next parts.

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Verify Website Ownership for BlogSpot

Once you added your BlogSpot blog to Bing webmaster tools, the next step is to verify your site ownership. From options that you can use to verify that you are the owner of website, you can use only two options. Because you can’t use the upload method for BlogSpot. I will be using the option 2 here, adding meta tags to the header section. It’s simple and easy!

  • Step 1. Go to your Blogger Dashboard and navigate to the Template → Edit HTML.
  • Step 2. Find the <head> HTML opening tag and just below of it, paste the Meta tag.
  • Step 3. Don’t forget to save your Changes.
  • Step 4. After installing the meta tag code in Blogger, visit site the verify page of Bing webmaster tools and click on “Verify” button at the bottom of the page.
    Verify Site Ownership : Bing Blogger
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    Verify Site Ownership with Bing for BlogSpot blog
  • Step 5. Now you’d redirect to Bing webmaster tools site dashboard.
  • Step 6. The next step is adding the sitemap of your blog to Bing webmaster tools. Sitemap is helpful for search engines to identify your blog’s content structure.

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The problem with Blogger sitemap files

Blogger has an automatic sitemap generator. But, if you checked it correctly (example here), you can see that there are only 26 most recent blog posts included in the sitemap. Bingbot and Googlebot couldn’t find your older posts (Dead pages).

Also, when you move to a custom domain (like www.problogtricks.com) the automatic sitemap generator won’t work properly, or won’t generate a sitemap.

So you have to generate a new sitemap for your Blogger blog. Visit Amit Agarwal’s sitemap generator page and put in your blog address in the box.

XML Sitemap Generator
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Blogger XML Sitemap Generator

After generating the Blogger sitemap, you would see the new sitemap URL of your blog.

XML Sitemap For Blogger CTRLQ
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Click on “SUBMIT A SITEMAP” button in Bing webmaster tools and copy & paste the new sitemap URL. Then click on “SUBMIT” button.

Submit a New Sitemap
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You can Submit a sitemap to Bing Webmaster Tool
Blogger XML Sitemap For Bing
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XML sitemap to Bing Webmaster Tools (BWT)

That’s it. Now you can see that ProBlogTricks blog’s sitemap is successfully submitted to BWT.

All Sitemaps : BWT
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All Sitemaps: Now you can submit any amount of Sitemaps to Bing webmaster tools

After adding Blogger blog to Bing webmaster tools, you could see that Bing and Yahoo! Search engines start contributing to the majority of your blog’s overall traffic. In other words, Bing will send more traffic to your blog.

Read this ultimate Blogger SEO guide to find other ways to increase your Blogspot blog’s organic traffic.

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Verify Website Ownership for Tumblr

Tumblr is a little bit different hosted blogging platform. Although it’s a social networking + blogging platform, you can still use Tumblr to create attractive web pages that no one can guess that they are built with Tumblr.

If you want a detailed guide on improving SEO performance of your Tumblr blog, please read this article: Tumblr On-Page SEO Strategies: The Ultimate Guide It will pay you the way for optimizing Tumblr for search engines and teach you how to get more followers on Tumblr.

We’ll use Meta tags to verify Tumblr blog ownership with Bing webmaster tools.

Step 1. Log in to your Tumblr account and go to “Edit HTML.”
Step 2. Just below of <head> code, paste the meta tags that you received from Bing webmaster tools.

Add Bing meta tags to Tumblr
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Step 3. After you added the meta tags, save your Tumblr theme.

Step 4. Once you finished adding the meta tags, you can verify your website ownership by clicking the “VERIFY” button in the bottom of the configuration page.

Step 5. That’s it. You submitted your Tumblr blog successfully to Bing webmaster tools and verified your website ownership. Now you would redirect to BWT dashboard. You can see there are no any reports yet. To begin your site crawling, you should add a sitemap to Bing Webmaster tools. Click on “SUBMIT A SITEMAP” button.

Submit a New XML Sitemap Tumblr
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Step 6. Now here’s the tricky part. You needn’t generate a new sitemap for your Tumblr blog. It already has one!

To find your Tumblr blog’s sitemap, visit http://{yourdomain}/sitemap1.xml or http://{yourdomain}/sitemap.xml

Ex: – http://problogtricks.tumblr.com/sitemap1.xml or http://problogtricks.tumblr.com/sitemap.xml

Step 7. After finding your existing sitemap, paste its URL to Bing webmaster tools and click on “SUBMIT” button.

Tumblr XML Sitemap
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Tumblr Sitemap

That’s all. Now you successfully submitted your Tumblr blog to Bing webmaster tools.

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Verify website ownership for WordPress

WordPress is the most popular CMS used by millions of webmasters and marketers. Even, ProBlogTricks.com is powered by WordPress. If you want to create a simple website using WordPress, check out this complete guide to starting a website on WordPress. (It just cost only a $3.45/mo, and you can even get a discount coupon for Bluehost hosting)

It is very easy to verify your website ownership in WordPress.

Step 1: Install Yoast WordPress SEO plugin in your WordPress dashboard.

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Step #2: Enable XML functionality.

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Step #3: Now move to Yoast SEO >> Dashboard >> Webmaster Tools tab.

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Step #4: Now copy and paste the meta code you received from Bing webmaster tools as shown below screenshot.

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Step #5: Click on “Save Changes” button.

Step #6: Go to Bing Webmaster Tools page and click on “Submit a Sitemap” button. Then copy and paste the XML sitemap URL. (you can get the XML sitemap URL in the step #2 where you enabled the XML sitemap functionality)

Step #7: After adding the sitemap URL click on “Submit” button.

That’s all. You have successfully added the XML sitemap of WordPress blog to Bing webmaster tools.

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As I explained earlier submitting the blog to search engines and verifying site ownership can give your website a massive increase in search engine rankings and as well as traffic. Bing webmaster tools are such a useful free SEO tool to increase your organic traffic. By submitting your blog to Bing and building the trust with search engines, increase you would be able to see a difference between numbers of your organic traffic report, especially visitors coming from Bing search engine.

By submitting your blog to Bing and building the trust with search engines, you would be able to see a difference between numbers of your organic traffic report, especially visitors coming from Bing and Yahoo search engines.

If you’re looking for increasing the visibility of your blog, I suggest you read below articles too;

Final Words…

Bing webmaster tools is one of essential SEO tools that should be included in your blogging arsenal. As Yahoo gets search results from Bing servers, you shouldn’t ignore the importance of adding website to Bing webmaster tools.

Just like Google webmaster tools, you have to sign up, add the site, verify ownership and add blog sitemap to get the most from Bing webmaster tools.

So, What are other ways to increase organic traffic coming from Bing and Yahoo?

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About the author 

Chamal Rathnayaka

A blogger, Growth Hacker, and Internet Marketer since 2012. Chamal Rathnayaka is the founder of this very site and he's sharing his experience and knowledge on Internet marketing through Pitiya blog. Send him a message on Pitiya.com/contact.

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  • hey chamal, after clicking on "verify" at the bottom of the page , I was not redirected to bing dashboard, could you please help me ?

    • chamal priyadarshana says:

      Hi Jagdish,

      Did you receive any message from Bing? Ex: Verification success. It has been long time I have verified my sites. So, some steps could be changed over time. If you see stats on your Bing webmaster dashboard, everything should be okay. Also, check your email inbox for any update.

  • Thanks for sharing this nice information. I had heard about bing webmaster but never tried it. now i have submitted my site to bing. and looking for how much my site traffic will change. Hope there will be some positive effect…..

    • Even though Bing is relatively provides less amount of traffic compared to Google, Bing still can drive a significant amount of traffic in numbers.

  • Hi Chamal,

    I have submitted a tumbler URL address on Bing site later it will generate meta tag code, When I upload that code in tumbler it showing error, Can you please help me to solve this problem.

  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}


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