You will learn how to add your site to Bing Webmaster Tools and get more traffic from Bing, Yahoo, and associated search engines that use Microsoft Bing’s search data.
When it comes to blogging, you have to ensure that you are always aware of all parts of your blog: theme assets, content, user experience (UX), and traffic generation.
You might already know that no other source can provide such highly targeted and massive traffic for free as search engines. Traffic from search engines is known as “Organic Traffic.” Organic traffic is highly targeted and topic-oriented.
That’s why SEO’s ROI is more significant than other traditional advertising methods, such as banner and PPV advertising, and new email advertising methods, such as solo ads.
In search engine optimization (SEO), you are another of millions of people who maintain websites and blogs to drive traffic from search engines to generate leads and sales.
So, you have to be smart enough to increase your search engine rank and drive more traffic. You have to optimize your website for search engines by following their guidelines and making on-page and
You must optimize your website for search engines by following their guidelines and making on-page and off-page optimization parts well. In Search Engine Optimization, there are dozens of free quality SEO tools to optimize your website for search engines.
When considering the best SEO tools, we must not forget webmaster tools. Even though Google is the king of the web and the number one search engine, it can send hundreds of thousands of visitors daily to your blog. As a professional blogger, you shouldn’t ignore other SEO tools.
Search engines like Bing, Yahoo, Baidu, Yandex, Ask, and Duckduckgo can provide your website with massive traffic. But, you must complete a few SEO settings to drive more traffic from search engines.
I have already posted an entire search engine submission guide that explains how to submit a website to multiple search engines such as Google, Bing, and Yahoo.
Search engine submission will help search engine bots find and crawl your blog more efficiently than any other day. Even if you neglect the importance of webmaster tools, web spiders will crawl your site. But, not quicker, it might take a longer time, and sometimes it could take weeks and months.
After submitting your blog to Webmaster tools, you can control your blog’s appearance on search engines and increase search engine rankings.
Bing Webmaster Tools is a free SEO tool with some exciting features that the Google Search Console doesn’t.
Bing reaches millions of users that Google cannot. So, adding your site to Bing will improve the exposure and reach a new audience.
This tutorial will show you how to submit your Blogger blog, Tumblr blog, and WordPress to Bing webmaster tools. The exact process applies to other websites and content management systems.
The three main sections of this SEO tutorial are above. Use the above links to navigate through each section.
Submit your Blog to Bing Webmaster Tools: The Step-by-step Guide
In an earlier blog post, I explained why you should submit your site to Google Search Console. If you have yet to add your site to Google, this is the perfect time. Read the tutorial over here.
As mentioned above, the Bing webmaster tool has some excellent features that many bloggers don’t know or ignore.
So, apart from Google Ads Keyword Plannerย and Semrush keyword research tool,ย you can use the Bing keyword research tool to find new search terms. However, you should have a Microsoft account for this free SEO tool. Don’t worry; it’s free and easy to set up… So, let’s start adding your blog to Bing webmaster tools.
If you don’t have a Microsoft account (Hotmail or Outlook), create a new one over here. Then, go to the Bing webmaster tools sign-in page and sign in to your webmaster account using your Bing email and password.
Once you sign in, you will be redirected to Bing Webmaster Tools Dashboard.
Now, you will be given two options:
- Import your sites from GSC
- Add your site manually
If you have already configured Google Search Console, proceed with the first option. If you have not, continue with the second option, which involves confirming your identity.
Now you are half done. There are only a few things to do. So, let’s move to the following parts.
Verify Website Ownership for BlogSpot
Once you have added your BlogSpot blog to Bing Webmaster Tools, the next step is to verify your site ownership. You can use only two options to confirm that you own the website.
Because the upload method for BlogSpot is unavailable, I will use the second option: adding meta tags to the header section. It’s simple and easy!
- Step 1. Go to your Blogger Dashboard and navigate to the Themes โ Edit HTML.
- Stepย 2. Find the <head> HTML opening tag; paste the Meta tag just below it.
- Step 3. Don’t forget to save your Changes.
- Stepย 4. After installing the meta tag code in Blogger, visit the Bing webmaster tools verify page and click the “Verify” button at the bottom.
- Step 5: Now, you’re redirected to the Bing webmaster tools site dashboard.
- Step 6: The next step is to add your blog’s sitemap to Bing webmaster tools. A sitemap helps search engines identify your blog’s content structure.
The problem with Blogger sitemap files
Blogger has an automatic sitemap generator. However, if you check it correctly (example here), you can see that only 26 of the most recent blog posts are included in the sitemap. Thus, Bingbot and Googlebot couldn’t find your older posts (Dead pages).
Also, when you add a custom domain to Blogger (like www.pitiya.com), the automatic sitemap generator will not work correctly or generate a sitemap.
You must generate a new sitemap for your Blogger blog. To do so, visit Amit Agarwal’s Blogger Sitemap generator page and enter your blog address in the box.
After generating the Blogger sitemap, you will see the new sitemap URL of your blog.
Click on the “Submit Sitemap” button under the “Sitemaps” page and enter the URL for submission. You may add the first Blogger Sitemap URL that contains ‘start-index=1&max-results=500’ first.
That’s it. Now, you can see that the ProBlogTricks blog’s sitemap has been successfully submitted to BWT. (Note: Problogtricks was rebranded as Pitiya, and the site was moved to WordPress several years ago)
After adding the Blogger blog to Bing webmaster tools, you can see that Bing and Yahoo Search engines have started contributing to most of your blog’s overall traffic. In other words, Bing will send more traffic to your blog.
Read this Ultimate Search Engine Optimization for Blogger guide to find other ways to increase your Blogspot blog’s organic traffic.
Related:
- Can I earn from Blogspot? Yes.
- Social sharing widgets for Blogspot
- Add Facebook comments to Blogger
- Blogger premium themes for serious users
- How to add a Contact Us page in Blogger
Verify Website Ownership for Tumblr
Tumblr is a little bit different as a hosted blogging platform. Although it’s a social networking + blogging platform, you can still use Tumblr to create attractive web pages that no one can guess are built on Tumblr.
If you want a detailed guide on improving the SEO performance of your Tumblr blog, please read this article: Tumblr On-Page SEO Strategies: The Ultimate Guide. It will pay you the way to optimize Tumblr for search engines correctly.
We’ll use Meta tags to verify Tumblr blog ownership with Bing webmaster tools.
Step 1. Log in to your Tumblr account and go to “Edit HTML.”
Step 2. Just below the <head> code, paste the meta tags you received from Bing webmaster tools.
Step 3. After you add the meta tags, save your Tumblr theme.
Stepย 4. After adding the meta tags, you can verify your website ownership by clicking the “VERIFY” button at the bottom of the configuration page.
Step 5. That’s it. You submitted your Tumblr blog successfully to Bing webmaster tools and verified your website ownership. Now, you will be redirected to the Bing Webmaster Tools Dashboard.
There are no reports yet. To begin crawling your site, you should add a sitemap to Bing Webmaster Tools.
Step 6. Now, here’s the tricky part. You needn’t generate a new sitemap for your Tumblr blog. It already has one!
To find your Tumblr blog’s sitemap, visit http://{yourdomain}/sitemap1.xml or http://{yourdomain}/sitemap.xml
Ex: – https://thepitiya.tumblr.com/sitemap1.xml or https://thepitiya.tumblr.com/sitemap.xml
Stepย 7. After finding your existing sitemap, paste its URL into Bing Webmaster Tools and click the “SUBMIT” button.
That’s all. Now, you have successfully submitted your Tumblr blog to Bing webmaster tools.
Verify Website Ownership for WordPress
WordPress is the most popular CMS used by millions of webmasters and marketers. Even Pitiya.com is powered by WordPress. If you want to create a simple website using WordPress, check out this complete guide to starting a website on WordPress. (It just costs only $3.45/mo, and you can even get a discount coupon for Bluehost hosting)
It is very easy to verify your website ownership in WordPress.
Step 1: Install the Yoast WordPress SEO plugin in your WordPress dashboard.
Step #2: Enable XML functionality.
Step #3: Move to Yoast SEO >> Dashboard >> Webmaster Tools tab.
Step #4: Copy and paste the meta code you received from Bing webmaster tools, as shown in the screenshot below.
Step #5: Click on the “Save Changes” button.
Step #6: Go to the Bing Webmaster Tools page and click the “Submit Sitemap” button. Then, copy and paste the XML sitemap URL. (you can get the XML sitemap URL in step #2, where you enabled the XML sitemap functionality)
Step #7: Click the “Submit” button after adding the sitemap URL.
That’s all. You have successfully added the WordPress blog’s XML sitemap to Bing Webmaster Tools.
As I explained earlier, submitting the blog to search engines and verifying site ownership can increase your website’s search engine rankings and traffic.
Bing Webmaster Tools is a useful free SEO tool to increase organic traffic.
By submitting your blog to Bing and building trust with search engines, you can see a difference between your organic traffic report numbers, especially visitors from Bing and Yahoo search engines.
If you’re looking to increase the visibility of your blog, I suggest you read the below articles, too;
- How to track Google keyword ranking for any website
- How to find high-traffic, fewer-competition keywords
- Must-have free Blogger SEO tools
- How do you calculate the golden ratio of keywords (KGR)?
- Why is the Keyword Not Provided in Google Analytics? (And How to Fix)
Final Words on Adding A Site to Bing
Bing Webmaster Tools is one of the essential SEO tools that should be included in your blogging arsenal. As Yahoo gets search results from Bing (Source), you shouldn’t ignore the importance of adding a website to Bing webmaster tools.
Like Google Search Console, to get the most out of Bing webmaster tools, you must sign up, add the site, verify ownership, and add a blog sitemap.
So, what are other ways to increase organic traffic from Bing and Yahoo?
hey chamal, after clicking on "verify" at the bottom of the page , I was not redirected to bing dashboard, could you please help me ?
Hi Jagdish,
Did you receive any message from Bing? Ex: Verification success. It has been long time I have verified my sites. So, some steps could be changed over time. If you see stats on your Bing webmaster dashboard, everything should be okay. Also, check your email inbox for any update.
Thanks for sharing this nice information. I had heard about bing webmaster but never tried it. now i have submitted my site to bing. and looking for how much my site traffic will change. Hope there will be some positive effect…..
Even though Bing is relatively provides less amount of traffic compared to Google, Bing still can drive a significant amount of traffic in numbers.
Hi Chamal,
I have submitted a tumbler URL address on Bing site later it will generate meta tag code, When I upload that code in tumbler it showing error, Can you please help me to solve this problem.
Where did you place the meta code from Bing webmaster tools? It should be within the “head” tag.