Reasons to Have a Tumblr Blog
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It’s far away that you dream whether you would have a website to build your online presence and probably earn some dollars online. Within just the last few years, more than 600 million blogs got the attention of more than 3 billion internet users. Currently averagely two blogs are published for public view.  Bloggers (people who create the blog) use different platforms to build up their websites and portfolios. Ex: Blogger, WordPress, Drupal

Many people who are new to this extended blogging world overlook (or don’t find) the benefits of Tumblr for small businesses. There are more than just write-n-post features on Tumblr. I have already talked more about Tumblr and shown you how to backup blog, add JavaScript and CSS codes, Install Disqus comment system and change Tumblr dashboard theme easily. Tumblr has really become the next-generation premier social + blogging platform. If you’re new to Tumblr and/or in doubt why you should have a tumblr blog, in this post I will explain what are the benefits that you will receive as a person, small business owner or big brand.

#1. It’s a Blogging + social networking platform

Tumblr is not just like other blogging platform where no robust interaction between bloggers. Tumblr is one of top social networks that allow users to follow each other and like, comment, reshare etc. you know that once any of your posts go viral, your post would get thousands of views, likes, comments, social followers and link-backs. It’s the main benefit that Tumblr gives you as it’s a social network. If one of your attractive post gets the attention of people, your post will get more views and you will be able to capture more leads.

#2. Easy to use

Tumblr is not like other blogging platforms where you want to use your coding skills and other technical experience to run your website. It comes up with built-in tools that you can use to ease your works. Ex: Find and Replace tool in Tumblr Theme editor

Another reason why you should have a Tumblr blog is you can share your music clips, videos and photos very easily. No need to use services to host your files. Tumblr saves your assets on their servers securely. Any person can get it at any time. No Bandwidth limit. If you are either musician or photographer, I recommend you to create a website on Tumblr. There are thousands of good themes for professionals like you. Click here to check out amazing Tumblr themes for your next Tumblr blog.

#3. Customization

Whether you’re a coding dude or not, you can maintain a good looking website that gets the attention of people. Tumblr Theme coding docs guide helps creating a custom theme for coding experts and newbies while for marketers and professionals there are thousands of themes in Tumblr directory and also you can purchase a premium Theme from Themeforest.

What I love about Tumblr is that you can create custom static pages that you can use for different purposes such as capturing people (works as a landing page). It’s absolutely very helpful in this era where everything is for people who are ready for paying. Nothing beats for Tumblr static page options as there is almost everything that people what to. If you want to cloak affiliate links, you can do it very easily with Tumblr.

Ex: which redirects to GetResponse

#4. SEO Benefit

Who doesn’t like to get free traffic to their websites? I think everybody like it. There are many ways that Tumblr helps you boost your SEO performance. Not like Facebook, Tumblr posts are crawled by search engine bots such as Googlebot (crawling spider for Google). That means if there is any term in your text that people are searching on Google, Google will show your blog on the search list (SERPs).

What I have learned about Tumblr indexing is that if I use tags in my posts, I can get more search views from Tumblr searching also from search engines. Google crawls Tumblr tags. That means if you post fresh content with relevant tags, you can get more views.

Reasons to Have a Tumblr Blog : Google Search
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Other untaptted SEO benefits of using Tumblr are that you can get more linkbacks, social shares and reblogs. Do you know how Tumblr blogs get high page rank very easily? It’s just because there are features called reblogs and like. When you do any of them you get a link back to your primary blog. The more number of reblogs and likes you have means you get more linkbacks to your website. But it only works for Tumblr primary blogs. If you want to learn how to make your secondary blog the primary blog or vice versa, follow this tutorial about converting Tumblr blog type.

RelatedHow to Track Visitor and Post Status of Your Tumblr Blog

#5. Build social community

I know there are more hosted-blogging platforms where you can blog and share your mouth of words to all in the world. But could you interact with them? Or does blogging platform help you build your community? I think it might not. Just like that Tumblr helps you grow your social community. It features your profile and content on other people’s dashboards. That helps grow your blog followers, so you can increase the engagement.

#6. Popularity, demography and geography

Another important reason why you should have a Tumblr blog is that the people who uses the Tumblr. Top 5 religions who use Tumblr are that Philippines, Brazil, Australia, Singapore, United States and Canada. Nearly half or 46% of the people who use the Tumblr were between 16 and 24. (It’s really hard to reach)

If you’re targeting paying prospects, then Tumblr will be your next step to market your business.

#7. Higher Engagement, Time per Visit and Revenue per visitor

Currently Tumblr takes the silver medal for having a large audience with the best total per visit time. Guess what social network is the first? Yes, it’s Facebook. Tumblr users are young and they are incredibly engaged.

Social Network Usage
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Social Network Usage

It also Tumblr takes the second place of having the best revenue per visitor. It’s averagely $1.10 per visitor.

Actually Tumblr is an untapped social + blogging platform by webmasters. The customers you get from Tumblr are quality and high engaged. They’re the people who share your content on social media. I have seen that rather than my regular posts, Tumblr related posts and tutorials are shared most. Amazingly, I just only have published a few posts related to Tumblr.

#8. Build Your Brand

I was amazed that why many bloggers don’t use Tumblr to build their brand awareness. For Pro Blog Tricks website, we have blog on Tumblr. For search engine Journal, And also for, Big brands make use of Tumblr to build their brand and increase the website traffic. As soon as you’re popular, you will have a big fan base.

The Next Web on Tumblr
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#9. It’s totally 100% free

Yes, who doesn’t like freebies? Luckily for you, Tumblr is a free hosted blogging platform. You can start from zero dollars to create your website or portfolio. Go to and create your free account. Remember that your username is the primary blog name. Ex: if your username is John, then your primary blog address will be


Tumblr is not just like other web-based blogging platforms. It is also a social networking website. The total time per visit, engagement and revenue per visit are above the roof from other websites. That’s why big brand like search engine land and The Next Web use Tumblr to increase their user engagement. If you want to create an engaging user base, then create a branded tumblr blog and market it. The benefits of Tumblr are more than just you think.

Do you already have a Tumblr blog? What do you feel about the Tumblr blogging platform? Is it worth creating a Tumblr blog?

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About the author 

Chamal Rathnayaka

A blogger, Growth Hacker, and Internet Marketer since 2012. Chamal Rathnayaka is the founder of this very site and he's sharing his experience and knowledge on Internet marketing through Pitiya blog. Send him a message on


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