7 Unique Ways to Use Semrush Keyword Research Tools in 2024

Among over 40 different tools, the Keyword Research toolkit of Semrush is one of the most used ones.

Semrush Keyword Research consists of different tools and, thus, distinct ways of finding keywords for Search Engine Optimization (SEO).

In this guide, I will show how to use Semrush for keyword research in 2024.

Keyword Strategy Builder

A broader look into keywords and their variations

Enter your seed keyword into the Semrush search box, and find the Keyword Strategy section.

The report will include topics, subtopics, and pages.

Keyword Magic Tool

Find keyword ideas based on the category

Type your main keyword in the search box and select the relevant keyword database. (United States, Google database is selected by default)

Keywords will be categorized mainly by the number of keywords and search volume. Use sub-categories to filter each keyword variation.

Organic Traffic Insights

Find keywords not provided in Google Analytics.

Connect your Google Analytics and Google Search Console accounts with Semrush and find keywords that are not provided and do not set, along with session data like bounce rate and goal completion percentage for each keyword.

Competitor Analysis

Find keywords used by competitor websites

Enter the URL of a website in the Semrush search box.

Click the ‘View details‘ button under the top organic keywords section to see a website’s ranking keywords.

Find keywords based on the URL

Another helpful keyword report on Semrush is the keyword positions report for URLs of a website. This allows you to find the top keywords a page of a website ranking on Google.

Keyword Gap Analysis

Find keywords used by your competitors but not you

One of the better ways of using Semrush for keyword research is identifying keywords that your competition used but you. The keyword Gap (or Content Gap) tool enables you to find the content missing from your content marketing campaigns.

Domain vs Domain

Go to the Semrush Keyword Gap tool, enter your domain name, and specify up to four competitor websites.

The following keyword report will contain keywords related to your site and competitors. They are grouped into six groups:

1. Shared
2. Missing
3. Weak
4. Strong
5. Untapped
6. Unique

URL vs URL

Find which keywords a particular page of your site is missing by comparing it with another page.

Learn more about the Semrush Keyword Gap Analysis tool.

SEO Content Template

Find keywords based on the top 10 rivals on Google SERP for a given keyword and audience targeting.

Go to the SEO Content Template section and enter your seed keyword.

In the Semrush SEO Content Templates recommendation report, go to the Key Recommendations section and look for keywords to include.

Learn more about Semrush SEO Content Template.

SEO Writing Assistant

Find keyword ideas based on your written content

SEO Writing Assistant is a content optimization tool by Semrush. You can use it on your WordPress site, Google Docs, or Semrush. Learn more details in this beginner’s guide to Semrush SEO Writing Assistant.

Look for recommended keywords under the SEO section of Semrush’s SEO Writing Assistant.

How to use Semrush for keyword research (best practices)

In a recent Semrush review, I shared several ways of using the Semrush platform to grow a business online. Here are several ways to use the Semrush Keyword Research tool properly.

Finding related Keywords (Vertically Grow)

If you already have a list of keywords but are unsure which ones to include, use ‘Bulk Analysis‘ of the Semrush Keyword Research tool.

Add those keywords to your Keyword Manager.

You can add new keywords (up to 1,000 per keyword list, depending on your Semrush subscription plan) on this page.

In Keywords Manager, you can get a snapshot of top competitors in Google, SERP features, Competitive Density (for Google Ads), Keyword Difficulty, Search Volume, and Click Potential.

Once you find a set of keywords worth writing content, head to the Keyword Magic Tool and find topic ideas.

Keywords like “funny email subject lines” have a decent global search volume and a medium (possible-to-rank) Keyword Difficulty score. I do not trust KD or any SEO tool because it promotes inaccurate results. Instead, I recommend checking the golden keyword ratio with a tool like WriterZen. Learn more.

Once you have found a decent keyword idea, check SERP for the particular keyword by entering it into the Keyword Overview tool. Also, you can use keyword variations, question-based keywords, and related search terms.

Finding competitors keywords

Previously, I shared a couple of articles about doing competitive keyword research in Semrush. Read them below:

1. Competitor Keyword Research with Semrush
2. How to Find Competitors’ Keywords

If you want to get traffic your competitors are receiving, you should start by conducting a Keyword Gap Analysis in Semrush.

Start by ranking for low-hanging fruits. (i.e., less competitive keywords of competitors)

1. KD: Easy
2. Position: Competitors in the Top 10

The logic is if a competitor site is ranking for a lower competitive keyword, you have a chance of ranking for it, too.

Finding Question Keywords

One of the quickest ways to rank in Google SERP is by writing useful content around question-based keywords.

You can also use those questions in FAQ sections on your site (with Schema markups) to rank for FAQ sections on Google.

However, I would like to see a relevance score for related keywords to the main keyword phrase because using irrelevant keywords will be harmful.

Optimizing existing content

Another use of Semrush for blogging and content marketing is that you can unlock unprovided keywords with Organic Traffic Insights and use the data given to optimize existing content. If not, maybe Google has penalized your content. Visit Google Search Console and see any alerts, like usability issues.

Here are a few tips:

1. Start a SERP positions tracking campaign in Semrush to monitor your business’s ranking of important keywords. Set up a trigger whenever a keyword leaves the first page on Google.

If the keyword rank drops, perhaps a competitor created better content or acquired backlinks. Check Google SERP for the particular keyword and analyze competitors’ content.

2. Improve existing content with the Semrush SEO Writing Assistant tool. Then, use the On-page SEO Checker to analyze and optimize content.

Is Semrush all you need for keyword research?

It depends.

Based on the data, Semrush is by far the biggest when it comes to keyword research. It consists of billions of keywords and competitive analysis data. However, it does not mean Semrush keyword suggestions will surely help rank top on search engines.

Personally, I use multiple keyword research tools because of this. Semrush does a better job of recommending related keywords than Its competitors. I import those keywords into WriterZen to calculate the Golden Keyword Ratio.

Fundamentally, GKR is a metric that selects keywords based on content scarcity and the profitability of ranking on Google. Although Semrush provides metrics like CPC and Click Potential, they do not tell the bigger picture of a keyword. However, WriterZen organizes keywords based on Golden Filter in two ways:

1. By Ranking Probability: If your website is new, this would be the best option to find low-hanging fruits
2. By Potential Value: Keywords are sorted by commercial potential yet are low in competition. This is perfect if your site is established.

Strengths

Extensivity of keywords
Historical data
Keyword filter options
Competitor analysis & insights
Generate SEO content templates
Find underused keyword ideas
Provide a better value compared with other tools price-wise.

Weaknesses

Does not provide a keyword relevance score

Final words on using the Semrush Keyword Research Tool

Using Semrush for keyword research is why many marketers and tiny business owners like bloggers, content writers, and freelancers use the Semrush platform. However, few of them utilize Semrush Keyword Research to its fullest potential.

In this guide, you learned how to use Semrush for keyword research in seven ways and best practices. As I described, you need to do your research as well – Do not trust the data of any SEO tool. Verify data and predict the revenue from ranking for a keyword on Google with tools like WriterZen.

So, how do you use Semrush keyword research features in your business? Share your thoughts below.