While Baidu is mostly a Chinese-oriented search engine, if your target market is Chinese-speaking people, then in this guide, you will find how to work with Baidu webmaster tools and submit your site to Baidu.
If you have been a webmaster in the blogging field for a while, you should know what search engine marketing is. Many of the 1.98+ billion websites in the world (and still counting…) receive tons of FREE traffic from search engines.
Even ‘Pitiya‘ receives more than 80% of traffic from search engines.
Not paid traffic. It’s organic traffic.
Although organic traffic is free, it is still not an easy task to get traffic from search engines such as Google.
Google uses more than 200 ranking factors to rank web pages on SERPs. However, the initial step of any website or blog is to submit the site to search engines like Google, Bing, and Yahoo.
Side Note: I highly recommend this tool if you want to grow your organic traffic, particularly Google traffic to your site. Use it to generate better keywords with no competition and track your progress easily. Sign up now.
In a previous tutorial, I explained why you, as a blogger, should submit your website to search engines just after the website is ready for public exposure.
I have seen that many webmasters think it’s imperative to present their site to search engines just after setting up the website, even without setting up the website correctly.
Although they added the site to search engines, the website won’t receive significant traffic from search engines.
This is another reason why Google doesn’t crawl web pages efficiently. So, I assume you have a properly set-up website or blog with some quality content, and it doesn’t prevent search engine bots from crawling your site.
Before taking the tutorial, I think it’s good to know a little bit about Baidu.
Baidu is a China-based (local) search engine specially made for Chinese (or Mandarin-speaking) people.
You can learn more about the Baidu search engine and its origin, founders, and current situation from this Wikipedia page.
Baidu is an important search engine that can drive massive traffic to your website.
But unfortunately, some bloggers ignore the Baidu search engine’s potential value because they think that it’s just enough to submit the website to Google Search Console and verify the website ownership with Bing webmaster tools (so they can get more traffic from Bing and Yahoo) and waiting for results pouring in.
But as a webmaster, every visitor is significant. It counts. At the end of the day, what’s important is how much traffic the website receives, not what sources traffic receives.
The visitor coming from Baidu could be your next list subscriber, social media follower, blog post distributor, or potential buyer. No matter where they come from or what referring sources are.
That’s why you should care about regional search engines like Baidu. So, in this search engine submission tutorial, I will show you how to submit your website to the Baidu search engine.
Submit Website to Baidu Webmaster Tools: The Step-by-Step Guide
Baidu has restricted new overseas signups at the moment. Consider submitting the site URL to Baidu instead over here. The tutorial will be updated as soon as Baidu allows new registrations.
You can submit your website to the Baidu search engine without using a Baidu webmaster tools account. But when you want more insights about your search traffic and want to use Baidu’s free SEO tools, you have to register on Baidu webmaster tools and verify your website ownership.
As a professional blogger, it is important to register with Baidu webmaster tools as it can help to improve your site rankings and overall performance of SERPs.
Step 1. First of all, open up your web browser (Google Chrome recommended) and go to the Baidu Webmaster Tools home page.
Google Chrome has a feature to translate from any language to your desired language automatically (if available on google translate). So anymore, you don’t want to worry about Chinese characters!
Step 2. Now click on the “Sign up Now” link as shown in the below screenshot.
Step 3. Now you should redirect to a web page with a web form to create your free Baidu account. If you don’t see a page like this (see the below screenshot), you can go to this page by using this link. Then click on the “Mail registration” tab if it isn’t already selected.
Step 4. Now in the Mail Registration tab, you can see an interface like the one below. Fill out the necessary fields and click the checkbox to verify that you have read the Baidu User Agreement. Then click on the “Registration” button.
Step 5. Now login to the email account you provided to Baidu when signing up. Find an email from Baidu and click the verification link.
Step 6. When you click the account verification link, you should direct to a web page to verify your mobile number. Verify your mobile number for fully activating your Baidu account. This will also help you get notifications whenever someone tries to log in to your Baidu webmaster tools account.
Step 7. Now you can log into your brand new Baidu account by going to the homepage of Baidu webmaster tools.
Step 8. After you log into the Baidu webmaster tools account, you can see a screen similar to the below one. Click on the “+ Add Site” button.
Step 9. Put your website homepage address in the box and click on the “Add site” button.
Step 10. The next step is verifying your website ownership to Baidu, just like you did with Google webmaster tools.
There are a few available methods. But you cannot follow all these methods as hosted blogging platforms like Blogger and Tumblr don’t allow users to log into the hosting account. So, the best way to verify your website ownership is by adding a few values (CNAME record) to your custom domain name’s DNS area.
I used the HTML tag verification method because it’s quick and easy to follow. Nevertheless, If you want to submit your WordPress website, you have to copy and paste the meta code to your header.php file of the theme. It’s sometimes risky.
You can add the HTML Meta tag to your Blogger blog by navigating to Theme >> Edit HTML and paste the meta tag code below <head> tag. Some premium Blogger themes offer to add custom codes in theme options settings too.
The same method goes for Tumblr. Go to the Tumblr Theme editor and paste the HTML meta tag to your Tumblr theme’s <head> section.
Ping your Blog to Baidu Blog Search to Crawl More Pages
Baidu provides a free tool to ping your blog manually to their blog search engine. If you submitted your Blogger, WordPress, or Tumblr blog to Baidu webmaster tools, you could ping the site’s RSS feed.
By pinging your blog, you can expedite the crawling frequency and drive more traffic instantly to your site.
Pro tip: Whenever you update your blog (either adding a new post or revising older posts), use this free SEO tool to get Baidu-bot to crawl your website.
Go to the Baidu Blog Ping website and enter your blog address or RSS feed address, as shown in the screenshot below.
Click on the “Submit blog” button.
That’s alright! 😉
Search engine submission is one of the most important things that you should do right after setting up your website properly and at the time that you want to tell search engines that…
“Hey, now you can crawl my site and let other question-heavy people know that I have a few suggestions/answers on my website.“
It doesn’t make sense to try driving more organic traffic to your blog if it doesn’t have enough content/information. Read this post to learn a few tips I followed to increase my website traffic with low, competitive keywords.
Also, if you are really into search engine optimization, I would recommend giving SEMRUSH a try today. Click here to open your free Semrush GURU account. You will save $229.95 and be able to find keywords, analyze competitor strategies, check backlinks, find keyword rankings on Google, etc. Learn more about the Semrush free trial over here.
Here are a few articles related to search engine optimization I have written in the previous few days.
You can also submit your website and blog to other webmaster tools such as Yandex webmaster tools and Bing webmaster tools to get the most out of their free SEO tools to optimize your website for search engines.
If you found this tutorial informative, please share it with your friends on Facebook, LinkedIn, or Twitter. Does your website receive enough traffic from the Baidu search engine?