If you are wondering around how to use SEMrush to grow your blog, this article is for you.
Growing a blog is not as easy as it seems...
...Sometimes, if you're lucky, you will tap into a niche where's small competition and lots of opportunities.
Well, we are into 2021, and there aren't many niches where are lots of opportunities with low competition.
In another hand, competition helps.
It indicates that there is money to make.
In today's post, I am going talk about 11 excellent ways how you can use SEMrush to grow your blog traffic.
At the end of this article, you will learn...
You may wonder how SEMrush can do these things for YOU...
If you follow these 11 tips below, you will learn all of the things I mentioned above.
What is SEMrush?
SEMrush is probably the best search engine marketing tool out there with tons of features and tools for content marketers (or bloggers) like you, digital marketing agency owners, and paid advertisers who are looking for improve the online presence.
Personally, SEMrush is the best SEO tool I have used so far to the date in my 7 years of experience.
I have written a well in-depth review of SEMrush. Be sure to check out if you still want to be convinced if SEMrush is a useful SEO tool.
And check out this SEMrush free trial offer if you want to test out SEMrush Pro for two weeks for free.
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11 Awesome Ways How to Use SEMrush to Hack Your Blog Growth
When I head over to Google Keyword Planner, sometimes I wonder if keyword research is dead.
Because Google Analytics doesn't provide 95% of search queries. Google search console search data isn't sufficient or doesn't give as much as data as it should be.
And, Google Keyword Planner is for advertisers, not bloggers like you and me.
Then, how can you implement a good keyword research strategy that will confirm that your site will rank for a particular keyword?
To remind you, if you want your website to rank for a particular keyword...
Now it's not always about the keyword. Isn't it?
Well, if you still want to drive targeted traffic, keyword matters.
It's like even though several factors decide PPC ads rank, keywords are still a big part.
However, how keywords should be researched has been changed a much during the last couple of years.
A few years ago, you could use Google Keyword Planner (or whatever tool name that was called) to find a few keywords and write a few articles.
However, content marketing is also inclined to user personalizations.
For example, Google is more tending to rank articles that are written to a particular user. Even you see your article is ranking at the #1 spot in Google SERP, it doesn't mean that average Joe in Colorado and average Sharma in Delhi will see it at the #1 spot.
That is where SEMrush Keyword research capabilities come into play.
When you use SEMrush to research keywords for blog posts, you have these advantages.
And the best part is you can go deeper, and research keyword on the page level for each page are ranking on SERPs for your intended keyword(s).
Here's an example of it. Labnol's this article rank higher on SERPs of many organic keywords. Now, it's time for you to find out what keywords your competitor websites are ranking on Google rank sprinkle them on your blog post body, maybe on title and headings.
Everybody has a competitor.
Your blog also has a competitor. Or maybe more than one competitor.
It's good actually.
Because competition teaches you, makes you what you are today and importantly it's why you are working harder today (and days to come).
As a businessman and an internet marketer, I love competition.
I have learned LOTS of things from my competition and still if I want to get inspired and motivated, I just head over to my competitor websites and find out what they are doing.
The stronger your competition is, more works for you to do. The weaker your competition is, you are a dominant in your space.
Well, if you are in a competitive market such as Internet marketing, eCommerce, and health and fitness, you are always in the game. No stop point at any day, any moment.
The best way to analyze your competitors?
I have yet to see an excellent competitor analysis tool like SEMrush is.
In fact, the full suite of SEMrush is built upon competitor research. Even SEMrush paid advertising research is more useful when you use it for competitor research.
How to analyze your competitors using SEMrush
Head over to SEMrush and enter your competitor website root domain URL. (or sub domain URL.)
Under page's tab, you can find top pages based on organic traffic received.
Now without worrying about what to write on your blog, you can use SEMrush to find some top-ranking pages of competitors and can write content that is x2 valuable and rich than your competitor's.
In fact, it's a science as you see. Writing articles without knowing what your audience want won't give you results. As well as using keywords that might not be targeted is also not useful in the aspect of your business goals.
For more details on how to find competitors keywords, check out this competitor keyword research guide.
Think about your laptop (or smartphone)...
...When you first got it, it's fast. Really fast.
Somehow, when time goes, it becomes slower.
It takes more time to boot, open your files and play videos. And sometimes it gets stuck.
The same incidents happen on your blog as well. No exceptions.
Your blog is hosted on a machine at the end and powered by a set of devices such as your CDN service.
However, your blog performance is a bit different.
There are a lot more things to consider, such as...
As you see, humans can't identify these things easily. More specifically, it's not doable in most cases.
Therefore, you must use a tool like SEMrush Site Audit.
The best part is once you set up the Site Audit campaign (which is pretty easy to by the way), you will receive weekly reports about your website's new performance such as fixed issues, new warnings etc.
It's in spite of your capabilities of running the campaign over again.
If you are serious about your business (which is your current blog), I recommend you give SEMrush Site Audit a try. It will dramatically improve On-Page SEO and give your blog a fresh start every week.
We are still talking about backlinks, in an age of automation and bots are getting popular.
Isn't it strange that backlinks are still used?
Hmm... Not at all.
Well, Google still believes in backlinks and thus many SEO experts such as Neil Patel and Brian Dean.
In fact, backlinks are still one of top Google keyword ranking factors.
Now that might remind you if your competitors actually receive backlinks.
Want to know the truth?
Use SEMrush competitor backlinks checker.
SEMrush Competitor Analysis has billions of data and Backlinks are just one component of them. It also updates very often (mostly on daily-basis)
Once you find websites that link out to your competitor's, use a tool like Ninja Outreach to find contact details and email outreach.
Sometimes, it's harder to keep track of what to focus on when you're overwhelmed or tend to focus on multiple things.
Think of your blog...
...If you are in a competitive market, it would be tough on what to focus on because there are tons of things.
So, how do select which is best activity or assets that attain you most ROI?
It's through Business to a Business comparison.
Or in simple words, blog to blog comparison. In other words, your blog to the competitor(s).
When you are doing content marketing keyword research, identifying which keywords to focus on is critical.
Because untargeted traffic actually harms your business.
Untargeted traffic is...
Hence, your best competitor is the best supporter in this case.
SEMrush Keyword Gap (or also known as Domain Vs. Domain comparison) is beneficial in this case.
Here's how SEMrush Keyword Gap or Domain_vs_Domain tool help boost your blog's targeted traffic.
With new technologies, people have also improved a lot hence the way people search changed during the last half-decade or so.
Specifically, with Voice search and mobile usage, people use more long tail keywords which tend to get higher volume.
The days are gone you could write a typical article around a broad topic and rank higher on SERPs.
Big website such as Entrepreneur, Wiki sites and News magazines are getting the vast majority of top placements in SERPs.
Small fishes like you and me have to change our keyword research strategy.
That is where the SEMrush Magic Tool comes for our assistance.
SEMrush Magic Tool is a tool that includes millions of keyword data and sums them up into each category.
As you can see from the image mentioned above, SEMrush Keyword Magic tool categories each keyword by the number of keywords and volume.
The best part is you can go deeper and get more targeted keyword ideas for your next blog post.
If you are wondering what to write this week for your blog (or even better what to write for your newsletter subscribers), you can start using SEMrush Keyword Magic tool to get hundreds of proven ideas.
Check out this video guide from SEMrush on using Keyword Magic Tool effectively.
Keyword Rank Position Tracking
80/20 rule applies for most of the things.
I believe it's for blog growth as well.
Even your site's ranking for thousands of different keywords, only about 20% of those keywords would account for 80% of traffic.
You can confirm it by either pulling up data on Google Analytics, Google search Console or using SEMrush.
Either way, you'd find that my statement above is correct.
Hence, you should keep an eye on what's most important for your business.
In other words, you should track keyword rank position changes on Google search for most important ones.
You don't need to use another tool to track keyword ranking in Google. Because already SEMrush provided this functionality and you can combine it with other features.
Check out my guide on tracking keyword ranking in Google search using SEMrush to know more about how to use SEMrush effectively to track keyword ranking position changes.
Unlock "Not Provided" Keywords
A few ago, Google started not providing main keywords that your site's ranking on Google search engine.
Many marketers agree that 95% of the total keywords are hidden on your Google Analytics.
It's a shame because you could have improved keyword ranking by expanding the content that is ranking.
However, most content marketers and SEOs have found ways to unlock these "Not Provided" keywords by Google.
If you link your Google Search Console with your SEMrush account, you can find out them very quickly.
Therefore, take a huge step forward to dominate over your competition because unlocking these keywords could result in boosting your blog growth.
Unlike Desktop computers, Mobile is a portable device.
Which means, people can do a Google search either on Gym, Bus station, Bed or even in Toilet!
And Google's now providing voice search support as well.
That mean, people are inclined to use multiple words when searching something on Google.
The best part is there's a pattern.
Most Mobile keywords tend to have "What," "How," "Why," "Where," "When," "Which" and other 8 be verbs.
There aren't many tools that are capable of providing mobile keywords of a site.
But, SEMrush has this functionality.
Enter your competitor's website URL into SEMrush search box and click on "Mobile" to see mobile SEO performance including mobile keywords.
On Page SEO Checker
The days are REALLY gone where you can just write an article, publish it on your site, share on your social network and just forget about it.
Unless your site is an authoritative site, you need to implement more plans to make your content rank higher on search engines.
That is where SEMrush On Page SEO Checker come into play.
SEMrush On Page SEO checker is another feature under your SEMrush Project. Hence to use On Page SEO checker, you need to create a project for the respective domain.
Once you created a project, click on the "Setup" button under "On Page SEO Checker" box and you will be given options to select keywords to track. See the screenshot below.
As you can clearly see, SEMrush automatically imports top 10 keywords for top posts for your blog. You can use another way such as Google search console to import keyword data.
Once SEMrush On Page SEO Checker is set up, it will prominently check for on-page SEO optimization for particular keywords based on Google SEO ranking factors. And if you chose to receive weekly reports, every Monday, you will receive updates about the on-page SEO performance for particular pages.
I remember the earlier days when I used Alexa.com and Quantcast.com to analyze the traffic of a competitor website.
Although statistics of those traffic services are inaccurate, there was not a choice other than using them for estimation of traffic stats.
However, those tools were all debunked once SEMrush introduced their very own Traffic Analytics tool.
I have talked about this tool extensively on my post about traffic estimation tools and checking website traffic.
All-in-all Traffic Analytics is one of my favorite tools in SEMrush.
Because I can...
Here's a very short introductory video on how to use SEMrush Traffic Analytics tool.
If you are searching for blogs for guest posts, use SEMrush Traffic Analytics tool before writing articles. Because sometimes you won't be given most accurate data of a site in a media kit by site owners.
And if you are into media buying (directly or indirectly through a network such as BuySellAds.com), you can verify site's data based on SEMrush Traffic Analytics data.
Also, play with screen options such as filtering mobile traffic analytics to see how a competitor site perform.
Unlike Alexa or Quantcast, SEMrush Traffic Analytics tool does not only provide most relevant estimated data to actual statistics but also makes it really easy for you to compare against multiple sites to identify top affiliates, referrals and more.
Don't just look at the data provided by SEMrush Traffic Analytics tool. Identify critical points as shown in the above screenshot and take notes on how you can implement those for your blog.
Not all points may be valid for your business. However, even you can take even one note from every website, you have won already.
Final Words on How to Use SEMrush to Grow Your Blog
A business isn't grown in a single day.
It takes time, efforts and continuous dedication.
Use these SEMrush tools to hack your blog growth.
I have already experienced successes of these ones. And I will be using SEMrush tools to grow my businesses.
So, this is your turn.
Implement at least one and see an improvement of your site soon.
So, what is your favorite way of using SEMrush on your business?