Solo Ads vs Funnel Clicks vs Mixed Clicks: Which Traffic is best?

In this new guide to Solo ads vs. Funnel Clicks vs. Mixed clicks, you will find out which traffic medium is best for you to achieve a higher lead conversion rate and get money back from traffic spent!

If you asked me to give you the top five ways to drive quality traffic to build an email list quickly and scale campaigns within your budget, Solo Advertising would undoubtedly be at the top of the list.

Why? Because:

Solo ads are high-quality traffic — the subscriber has to open the solo ad email, read the message, and click the call-to-action link.
Solo ads are trackable — You can track every click of the solo ads sales funnel from origination to the destination. This enables you to make strategically important and accurate decisions, especially increasing lifetime customer value.
Less likelihood of spying on — Unlike other traffic sources such as native ads, push ads, pop ads, and domain traffic, you can buy high-quality traffic privately from sellers and keep your landing pages and email campaigns from competitors. (Yes, it is possible to spy on email campaigns and other stuff. However, it is not as popular, and like other ad networks, there are sophisticated and neat tools available, such as Adplexity, for spying on online ads.
You build your asset along the way — it’s challenging to market a product in specific niches, such as health and fitness, network marketing, and cryptocurrency, using ad networks like Google Ads and Facebook Ads. Some ad networks strictly prohibit running ads for some products. But, not only can you find good solo ad sellers in those niches, but you also get clicks for a low-cost price.
Scale — One of the best parts of solo advertising is that you can calculate results quickly. That is why many digital product launchers first try their ads, particularly funnels with solo advertising, and optimize the campaign soon before going public.

I bet you have heard of Solo Ads already. However, I am not sure if you are familiar with funnel clicks and mixed clicks. If you have only heard of solo ad clicks, I will explain all the details in this article on solo ads, funnel clicks, and mixed clicks, and share the best traffic medium for you.

But, before that, all those traffic (solo ads, funnel clicks, and mixed clicks) had some things in common.

The first one is guaranteed clicks.

Whether you buy solo ad clicks, funnel clicks, or mixed clicks, you must receive guaranteed traffic on time. Some vendors may offer bonus clicks, which are typically 10%.

For instance, Udimi is a solo ads directory (with pricing starting from $0.40) for both buyers and sellers, where you can purchase clicks from a seller and specify the date to receive them. Check these Udimi pros and cons to discover more.

The second condition is not guaranteed sales or opt-ins!

Yes, in solo advertising, regardless of how you buy traffic, you will not be guaranteed any sales or opt-ins. Those who do are most likely scamming you. So, stay away from them! Consider CPA marketing if you’re seeking a traffic source or method that guarantees leads or subscriptions.

Solo ads

Solo ads are the most used traffic type of the three. Almost all internet marketers have heard of it.

What are solo ads?

Solo ads traffic originates from emails. Basically, the email list owner (or the solo ad seller) sends a broadcast message to a segment (or all of) his email list and generates clicks to your link.

Some solo ad sellers allow buyers to create the ad text (i.e., email subject line and body text). But some do not.

The seller utilizes link trackers for solo ad campaigns, including ClickMagick, LinkTrackr, and ClickMeter. Most of those tools have link rotators and features to redirect URLs based on the clicker’s geographical location and link click timing, as well as a cap on clicks that allows the traffic to be directed to a different link after the guaranteed clicks are delivered.

The performance of solo ads

Since Solo advertising is a targeted traffic source, if all factors, such as the responsiveness of the email list, the effectiveness of the solo ads funnel, and the persuasiveness of the email drip campaign, are set precisely, solo ads traffic can perform very well.

<Landing Pages Collection for Solo Ads>

Cost of solo ads

Overall, the cost of solo ad traffic would be higher than that of the other two because it involves buying traffic directly from the seller.

The cost of solo ads varies from niche to niche, vendor to vendor, and depends on the quality and quantity of traffic.

For instance, you might have to pay a little extra for each click if you want to buy traffic from a solo ads customer’s list (i.e., a list of people who have already made a purchase before).

Additionally, some vendors have developed a market where demand is high and supply is low (i.e., they cannot keep up with daily solo ad campaigns). Since most solo ad sellers cannot provide an excessive amount of email clicks, the solo ad prices will be higher. It is a fundamental principle of capitalism, based on supply and demand.

For example, Dylan Voorhagen sells solo ad clicks for $0.40/click

Another factor that impacts solo ad pricing is the quality and quantity of email clicks.

You will have to pay a little more for each click if you buy traffic from Tier 1 countries versus Tier 2 countries. Tier 1 countries include English-speaking, wealthy nations such as the United States, the United Kingdom, Canada, Australia, New Zealand, and Singapore, which have a relatively high GDP per capita. Traffic from Tier 1 countries is also referred to as top-tier solo ads traffic.

The average CPC (Cost per click) of a 1,000 solo ad clicks package will be lower than that of a 100-click package.

Here is a perfect example. Observe the pricing of solo ad clicks, which is proportional to Tiers and the quantity of clicks.

Which sort of offers work well with solo ads?

It depends on the quality of the traffic and the effectiveness of your solo ad funnel as a whole. There is a high demand in niches such as Business Opportunities, Make Money Online, PLR, Software Products, Freelancing, Cryptocurrencies, and Health & Fitness. If you have an offer related to those niches, you can work with Solo Advertising.

I recently wrote a guide on ‘How to Use Solo Ads for Affiliate Marketing.’ Be sure to check it out if you’re looking to use solo ad email clicks to sell other people’s products, such as those offered by ClickBank or JVZoo.

Funnel clicks

Funnel traffic refers to a specific type of ad. Funnel clicks can be a great traffic source for many offers. But not many people know it!

What is funnel clicks traffic?

As the name hints, the traffic originates from a funnel. The funnel can be a lead, CPA, or sales funnel.

How are funnel clicks made?

There are two ways funnel clicks are made.

1. Banners and links from vendors’ thank-you pages or other pages on the funnel.
2. Exit page traffic

Banners and Links

Some solo ad sellers sell traffic that they have built themselves. For instance, many solo ad providers buy traffic from other sellers and media buying networks. They display a banner or text links on thank-you pages or other pages in the funnel to generate a profit or reduce the cost of traffic-buying campaigns.

Exit page traffic

The browser redirects to your link when someone closes a page in the vendor’s funnel.

Here is a squeeze page where the browser alerts visitors with two options: 1) Stay on this page (and check out the original offer) and 2) Leave this page to redirect to another freebie offer.

The performance of funnel clicks

The conclusive feature of funnel clicks is that the visitor is in a marketing funnel and has converted to a subscriber, and possibly a customer. Therefore, funnel clicks have higher responsiveness in taking contemporaneous actions, such as signing up for your newsletter or purchasing your tripwire digital product.

However, because they are on another funnel, the email responsiveness will be lower compared to solo ad traffic.

Cost of funnel clicks

Since the vendor is trying to make extra cash or anything (literally) from already-converted traffic, the cost for funnel clicks traffic will be less expensive than solo ads traffic.

Which sort of offers work with funnel clicks?

Unlike solo ad email traffic, funnel clicks are less targeted to your offer. Hence, you will have to fine-tune the product funnel at your end. The offers pitched under the original sales funnel will most likely convert well with this type of traffic. For example, if the seller’s funnel is about cryptocurrency, an offer related to Bitcoin, Ether, Dogecoin, or a similar digital coin might perform well.

Mixed Clicks

Our final traffic type is Mixed clicks. You may find it challenging to find people who sell mixed clicks, but this type of traffic can be ideal for you.

What is Mixed clicks traffic?

As the name implies, Mixed clicks are a mixture of solo ad clicks and funnel clicks. That means the seller provides a portion of the clicks you purchase from a funnel, and the rest come from email solo ads.

The performance of Mixed click traffic

This type of traffic is excellent for balancing your overall marketing strategy. Because you will get more opt-ins than solo ads (but fewer responsive) and more responsive than funnel clicks (but fewer opt-ins).

Cost of mixed clicks

Mixed clicks are cheaper than solo ad traffic and more expensive than funnel clicks.

What type of offers work well with Mixed clicks

Well, it’s a mixture of both traffic types. 🙂

Solo Ads vs Funnel Clicks vs Mixed Clicks: Which traffic type is best?

So, now you have some idea about solo ads, funnel clicks, and mixed click traffic.

There is no one thing called the best traffic source or channel for your offer. Each of them has its advantages and disadvantages. The key is having a strong sales funnel for email traffic and choosing the vendor wisely.

Here is a list of sites where you can buy solo ad traffic. Digest all ways to buy traffic and do A/B testing, solo ads vs. funnel clicks vs. mixed clicks, to find your offer’s highest converting traffic type.

Tools for buying email traffic

If you learned one thing from this article on solo ads vs. funnel clicks vs. mixed clicks, it is that every visitor counts! Unlike other advertising methods, such as push notifications, email traffic is a high-quality source of referral traffic.

Here are some recommended tools to help you achieve a higher ROA (Return on Ad Spend) and ROI (Return on Investment) from your campaigns.

Elfsight — Create popups, countdowns, social proof notifications, and many other website components to upgrade your website without coding.
ClickFunnels — Most in the Solo ads marketing community use ClickFunnels not just because it has every feature needed, but also because of its stability and uptime guarantee. Because you do not want to host your landing pages on a service that does not load quickly and, worse, has regular server outages. Give Clickfunnels a try for 14 days and see if it’s the truth!
ClickMagick — Everyone involved in the solo ads marketing industry needs a Solo-ads-friendly tracker. ClickMagick is for precisely that! You can sign up for the ClickMagick trial for free and try all the features. Alternatively, you can use click tracking tools and link rotators such as LinkTrackr and ClickMeter.
GetResponse — A friendly email marketing tool for solo ads traffic
Integrately — Connect all your apps and automate tasks. Check this review of the Integrately app to learn more.

Additionally, I recommend using an AI tool to generate click-worthy email subject lines, helping you stay ahead of the competition when buying solo ads, funnel clicks, or mixed clicks. Read this Anyword review to learn more. Additionally, I recommend using a live countdown email timer in your funnels to stand out from others.

Also, be sure to clean your email list periodically with one of these email list cleaning tools to ensure that leads are responsive and not fake.

Why?

Because it is possible to get more fake email addresses when buying solo ads, clicks, funnel clicks, or mixed clicks.

Related: How to become a great solo ad seller: The beginner’s guide

So, what is your verdict on solo ads vs. funnel clicks vs. mixed clicks traffic types? Share your opinions in the comments below.