Among many website components you can utilize to improve conversion rates on your marketing funnels, social proof tools or FOMO widgets take a significant place.
Previously, we shared pricing comparison tables, product comparison tables, and popup widgets you can use to boost conversions on your website.
In this article, I’ll outline the best social proof tools/software with their features, pros, cons, and pricing. But before we move further, let’s first understand Social Proof and FOMO. Secondly, how can the two impact your business?
What is Social Proof And FOMO?
A social proof tool is a digital marketing solution that uses social proof to increase sales and conversions. Social proof is the idea that when people see others doing something, they’re more likely to do it themselves.
On the other hand, FOMO (fear of missing out) is a marketing strategy that makes people worry they’ll miss out if they don’t act quickly. It includes displaying that items are running out or offering limited-time offers.
Social proof tools display real-time notifications of user activities such as sign-ups, purchases, or reviews, making the business seem more reliable.
Social proof widgets work because they tap into the customers’ natural tendency to do what others do. If customers see that many people are using a product, they think it’s good and trustworthy, so they’re more likely to buy it.
Also, these HTML widgets show what other customers are doing now, making it feel like an active community. This builds trust and makes visitors want to take action quickly.
Recommendations when using social proof widgets and FOMO tools on websites
- Use different social proof software on websites: Social proof software includes a variety of widget types, including review aggregators and notifications. The best part is you can use all of them to optimize your sales funnels’ conversion rates.
- Customize social proof widgets: Use branded colors, upload your product images, and set custom display durations for each social proof notification.
- Use other conversion rate booters: To boost conversions, use countdown timers, before-and-after image sliders, and other eCommerce widgets.
- A/B test campaign results: Although studies have shown that using social proof tools increases conversion on your sales funnels, it is not guaranteed. Use different FOMO widgets, test with and without them, analyze results, and optimize the campaign funnel.
- Tracking can help a lot: If you use social proof notification widgets, monitor conversions occurring through those widgets using one of the best link tracker tools, such as ClickMagick.
- Concern about user experience: The last thing you want is to break the performance of existing marketing campaigns due to using social proof tools on your website. Therefore, carefully control where, how, and when social proof widgets show up and use a script manager such as Google Tag Manager to minimize widgets’ impact on page loading time.
Best Social Proof Widgets to Add FOMO & Boost Sales for Websites
Elfsight
Elfsight is a popular HTML widget provider for websites, with over 90 widgets in its catalog, from social feed widgets to e-commerce apps to upgrade your website without coding. They all include templates to get you started and can be customized to resonate with your branding.
Elfsight provides a few HTML widgets to showcase social proof and utilize FOMO to improve conversions on your funnels.
All-in-One Reviews widget
Elfsight’s All-in-One Reviews widget is an ultimate customer reviews aggregator for websites. It supports 30+ review platforms, including Google Business Profile, Amazon, Yelp, Facebook, Google Play, and Apple App Store. You can utilize genuine customer reviews from reputable platforms to display your theme and rent credibility.
Creating a review widget to showcase social proof
Use the widget builder below to create a review widget for your site.
Features
- Templates: Use one of the templates and edit the design to match your brand and website theme. There are templates for both light & dark background websites as well as different templates based on the layout (e.g., carousel, grid, etc.)
- 30+ review platforms: Elfsight allows you to fetch reviews from multiple review websites, such as Google, Facebook, Airbnb, Trustpilot, and Booking.com, and combine them into one review widget. The author’s picture, name, and a link to the exact review are included so people can check them out if needed.
- Filter user-generated review content: You control which content appears on your reviews widget. For example, you can exclude reviews with a specific keyword and include only reviews with a 4 – 5 star rating.
- Customization: You can change the layout, review style, color schemes, fonts, and appearance, such as the navigation controls.
- Schema.org markups, AI-generated summary, custom CSS and JS insertion options, changing front-end language, and more.
Sales Notification widget
Elfsight’s Sales Notification widget is one of the best social proof widgets for websites that can be customized to show off the recent conversion activity like sales, sign-ups, reviews, bookings, followings, donations, subscriptions, etc.,
Here are some notification popup templates you can customize on Elfsight:
Creating a recent activity social proof widget
Use the widget builder below to create a social proof notification popup for your website.
Features
- Templates: The social proof widget builder has over 20+ ready-to-use templates for each activity and occasion.
- Unlimited notifications: You can add an unlimited number of social proof messages to your widget and randomize occurrences so that the same notification doesn’t show up periodically.
- Display settings: Control on which pages and devices the social proof widget appears.
- Flexible positioning: You can specify where to display your notifications on your website on mobile and desktop. It will be helpful, especially if another floating widget is installed on your site, such as a click-to-call floating button.
- Customization: Change layout, close button, fonts, colors, icons, first notification delay, display duration, notifications interval, randomization, and avoid displaying the same notification to the visitor multiple times within a specified time frame.
Social Proof widgets’ HTML codes
Once you have created your widget, you can get the installation code from your Elfsight widget management page for the Sales Notification app. It will be similar to the below piece of code:
<script src="https://static.elfsight.com/platform/platform.js" async></script>
<div class="elfsight-app-3389fe7f-f23a-4371-afbd-a196cb7f03d9" data-elfsight-app-lazy></div>
Copy and paste the entire embed code and place it before the closing body tag (i.e., </body>
) on your website’s source code.
You only need to place the JavaScript part (starts with <script src...
) once, even if your website has multiple website widgets created on Elfsight.
Pros
- Social proof & FOMO widgets for every circumstance (e.g., aggregate reviews and showcase recent activities)
- Beautiful templates to get started
- Content moderation & filtering options
- Responsive design and customization options with custom CSS and JavaScript
- Widgets management & agency options
Cons
- Limited data integrations for the Sales Notification widget
- No way to display real-time data
Elfsight pricing
Elfsight pricing is divided into Single App and All Apps pricing packages. Every Elfsight app is free, and paid plans start from $6 per month or $5/mo (when paid annually).
- Free – 200 views, 1 widget
- Basic – $6/mo – 5K views, 3 widgets, advanced customizations, free installation service, no Elfsight logo on notification popup
- Pro – $12/mo – 50K views, 9 widgets, 3 projects, 1 team member, advanced customizations, free installation service, no Elfsight logo on notification popup
- Premium – $20/mo – 150K views, 21 widgets, 9 projects, 3 team members, advanced customizations, free installation service, no Elfsight logo on notification popup
Agency places are available with more views for larger websites and marketing agencies and firms.
The All Apps packages grant access to all Elfsight widgets, including social proof widgets like the Yelp Reviews widget. They start at $18 per month.
Common Ninja’s Social Proof Widget
Common Ninja is another website like Elfsight with 200+ HTML widgets in many categories. Like Elfsight, you can customize widgets using its intuitive visual builder, manage them, organize them through projects, and embed them on any website regardless of the platform by simply copying and pasting unique installation code.
Common Ninja’s Social Proof widget lets you showcase reviews, ratings, coupons, visitor counters, and custom notification messages.
Features
- Multiple social proof widget types: Common Ninja supports multiple widget types and lets you add custom messages and coupons. So, a notification can be based on:
- Reviews: Google, Airbnb, Amazon, Tripadvisor, Facebook, Yelp, G2, etc. This widget type allows you to display either the user’s avatar, platform logo, or custom media and filter reviews based on a minimum rating. For example, you can show only five-star reviews.
- Rating: This is another social proof widget type that uses online review websites like Airbnb, Google, and Amazon. However, it will only show the average rating, i.e., “We’re rated 4.5 out of 5,” based on 134 reviews left by users.
- Single Visitor: This widget type displays details about a single website visitor. Message can be customized to include the visitor’s country. i.e., A new visitor from Canada started a Free Trial
- Multiple Visitors: Here, you can showcase the total number of visitors.
- Coupon: Discounts and promotions can be shown using this widget type.
- Custom: Create your custom notification.
- Localization: One of the unique features of Common Ninja’s social proof widget is that you can translate content and serve the appropriate version to a suitable audience. For example, you can translate the description of a social proof notification from English to Spanish and display the Spanish variant to the people whose browser’s primary language is set to Spanish.
- Manage notifications with tags: You can create tags and assign each notification to a specific tag.
- Four widget positions: You can set the social proof widget’s position into one of four: Bottom left, Bottom right, Top right, and Top left.
- Customize appearance: Common Ninja is one of the best social-proof widget generators for customization options. First, it lets you personalize the look & feel by selecting the widget’s main colors (primary, text, and background). Then, there are over a dozen skins distinguished based on color palettes. To modify the widget’s appearance further, like changing font, animation, and media size, you can utilize advanced and custom styles, including custom CSS. And if you want to go even further, like changing the widget’s look for each device type, Common Ninja has device-specific editing tools.
- Settings: In the Settings section of the widget builder, you can control the visibility of media, title, and time at bulk, set timings for the appearance and disappearance of notifications in seconds, shuffle notifications orders, etc.
- Display rules: Specify when and where to show your newly created social proof widget on your website in many ways. It can be based on page scroll percentage, number of visits, specific device, and page.
Pros
- Multiple social proof widget types
- Unlimited notifications in one widget
- Localization
- Advanced customizations
- Streamline the widget’s appearance with targeting rules
Cons
- No way to showcase real-time information
- No way to display conversion data
Common Ninja Pricing
Common Ninja’s Social Proof widget is free to use. However, the free plan has limited views and features. As the screenshot below shows, paid plans are customizable.
ProveSource
ProveSource is a marketing tool focused on social proof. It displays recent customer actions on your site to foster trust and drive more conversions.
With a user base of over 40,000 businesses, ProveSource has become a go-to choice for boosting credibility and enhancing sales through the power of social proof.
Features
- Easy to Install: After swiftly setting up your account, you can integrate ProveSource into your website or landing page in just half a minute. All you require is an email address and a chosen password. Copy the distinct ProveSource code snippet generated for you and effortlessly embed it into your website.
- Notification types: What’s great about Provesrc is that it provides many notification types:
- Stream – Show recent individual actions (signups, purchases, etc.)
- Combo – Show a large number of visitors who did an action over a period
- Live Visitors – Show real-time visitors counter. Alternative to website traffic widgets.
- Reviews – Show your positive reviews from Google, Facebook, Trustpilot, and other sources.
- Informational – Highlight essential points to your visitors
- Social Counter – Show the number of followers, subscribers, and likes
- Show genuine and real-time data: One of ProveSource’s excellent aspects is that it supports event tracking, which allows you to showcase actual stats. For example, you can track events through webhooks and display numbers on notification popups. Also, it integrates with Woocommerce, Shopify, Magento, BigCommerce, Wix, and Thinkfic natively,, so you can pull data automatically.
- Set Your Timings: You have the option to configure the timing and date for notifications, as well as the ability to control the delay of notifications. Moreover, you can manage the frequency at which you’d like these notifications to appear. It’s important to note that excessive notifications can occasionally lead to unfavorable effects.
- Mobile-friendly: ProveSource incorporates mobile-friendly functionality, enabling it to showcase optimized notifications for mobile devices.
- Multilingual: The tool supports over 15 languages, including English, Hindi, Danish, French, Hebrew, Norwegian, Bengali, Vietnamese, and Swedish.
- Customize message: You can style your notification text, use built-in variables, and include a map icon and location flag in your message.
- Customize social proof notification: You can control the behavior and appearance of your notification by changing the popup’s text color, position on the web page, display settings, etc.,
- Multiple Integration: It can connect with over 100 third-party applications, such as Zapier, Clickfunnels, WooCommerce, Yotpo, Shopify, Facebook, Trustpilot, Google, Capterra, and others. It also seamlessly integrates with various website builders, landing page platforms, shopping carts, and other applications.
Pros
- Integrate with websites and apps
- Mobile optimized
- Advanced analytics and insights
- Easy to customize the notification
Cons
- Customization Limitations
- Inefficient customer support
ProveSource Pricing
ProveSource is free for websites with a modest monthly traffic of 1,000 unique visitors.
- Starter Plan is $24 per month (billed annually)
- Growth Plan is $45 per month (billed annually)
FOMO
Fomo is another social-proof tool that displays consumer interactions on your website. This promotes conversions and increases trust. It is also a flexible tool that you can combine with many different platforms to display notifications.
The platform is generally easy to use and doesn’t need coding skills to add apps or change pop-ups. Their dashboard is user-friendly, and updating card designs is easy to do
Features
- API Integrations: The Fomo platform offers a developer API that enables the creation of events and social broadcasts without coding. Through built-in connections, you can also seamlessly integrate Fomo with website forms.
- Customizable Templates: It provides ready-to-use themes that can be effortlessly personalized to align with a company’s branding.
- Multiple Languages: This social proof software supports over 20 languages, helping to show content in different languages for visitors from other countries.
- Integration: Fomo allows you to integrate with over 100 apps, such as Shopify, Zapier, Mailchimps, and Instagram.
- Analytics Insights: The tool provides real-time suggestions for your website’s optimal configurations by monitoring impressions and clicks.
- Geo-location: You can use IP methods to prioritize content based on the customer’s geographical location.
- Sales Tracking: Fomo lets you track click-through conversions by linking with Google Analytics.
- Page Rules allows you to manage the pages where your messages will be visible and select the customers who can view them.
- Live Interaction: Using Fomo, you can incorporate social validation on your website, enabling visitors to witness real-time customer engagements.
Pros
- It is easy to personalize the templates
- Use AI for a better-targeting audience
- Option to target by location
- It has good customer support
Cons
- Your subscription plan dictates the number of notifications
- Its subscriptions are pretty expensive
Fomo Pricing
- Starter- $25/month – 8K notifications
- Business – $75/month – 40K notifications
- Pro – $149/month – 300K notifications
- Unlimited- Custom pricing – Unlimited notifications
EmbedSocial
EmbedSocial is a tool that helps businesses gather and show posts, reviews, stories, and pictures from social media on their websites.
Many big and small brands, more than 300,000, rely on it. It works smoothly with all the leading social media sites and creates cool interactive widgets for your website.
Features
- Aggregate: EmbedSocial integrates with popular social media platforms and review websites, allowing you to effortlessly collect posts, pictures, videos, and reviews.
- Analyze & Manage: It has a centralized panel for tracking social media references and customer input. The analytics feature provides information about website traffic and conversions.
- Multiple Templates: It offers a selection of over 100 ready-made UGC templates designed for reviews, stories, forms, and feed widgets. These templates can be fully customized to suit the needs of businesses that desire updated social validation on their websites.
- AI Review Tool: The recently introduced AI toolkit enables you to reply to reviews quickly using AI-generated responses. Furthermore, their AI-powered CSS generator aids in showcasing those reviews through attractively designed widgets customized to match your distinct brand style.
- Social commerce: This capability allows you to attach direct checkout links to your product posts. It connects the divide between exploring and making a purchase, providing customers with a seamless shopping journey. Customers can transition from discovering a product to completing a purchase, all within your website, without the need to navigate away.
Pros
- Integration with social media networks through APIs
- Use AI technology to manage reviews
- Ready-made template designs
- Optimized for mobile devices
- Compatible with almost all website builders and eCommerce platforms
Cons
- Not enough notification popup templates
EmbedSocial Pricing
EmbedSocial’s Review management widgets (aka social proof widgets) are free to use but have certain limitations. Paid plans are customizable, and they depend on factors like a number of sources.
TrustPulse
TrustPulse is a potent tool for social proof notifications that helps businesses boost conversions and establish customer trust. It uses real-time user behavior and actions to create automatic, dynamic social proof notifications.
Its setup process takes under five minutes. You don’t need to be an expert in WordPress or manipulate any code.
Features
- Real-Time Tracking: This functionality displays a real-time feed of all website activities, including purchases, demos, registrations, email newsletters, sign-ups, and similar actions.
- Smart Targeting: This feature lets you display your social proof notifications to the appropriate individuals within a particular location at the correct time.
- Customization: You can design appealing notifications. TrustPulse also has a Notification Editor that allows you to modify the message, colors, images, and other elements of your notification to align with your website’s visual identity.
- Actionable Analytics: The tool enables you to monitor and assess conversion objectives. It also provides a quick overview of the pages that yield the most conversions, giving you access to the necessary statistics to enhance conversion rates.
- Works on Multiple Websites: TrustPulse effortlessly integrates with well-known website platforms, such as Shopify, WordPress, WooCommerce, Squarespace, Wix, and others.
Pros
- Real-Time notifications
- Data Insight:
- Increased conversions
- Smart targeting
- Integrate with major brands like WordPress
Cons
- Poor customer service
TrustPulse Pricing
- Basic ($5/month, billed annually): This package is aimed at small websites and bloggers. It allows users to use the service on one site, accommodates 1,500 distinct visitors, and offers limitless campaigns.
- Plus ($10/month, billed annually): It’s best for growing business. You can use it across two sites and 10,000 unique visitors.
- Pro ($19/month, billed annually): This subscription is best if you sell anything on the website. You can use it on five sites with 25,000 unique visitors.
- Growth ($39/month, billed annually): Perfect for growing agencies. It includes everything in Pro, using 10 sites with 100,000 unique visitors.
FameWall
Famewall enables you to gather mentions from social media and review platforms, which you can integrate into your website to enhance conversions and boost sales.
This software for showcasing social proof can be swiftly established without coding expertise. You can customize the landing page to collect testimonials according to your preferences.
Features
- Variety Widgets: Famewall offers a variety of widget options that can align with your brand’s unique style. Pick widgets that fit your preferences and incorporate them throughout your websites, including sign-up, landing, community, pricing, and beyond.
- Control Dashboard: Famewall provides dedicated “walls” that enable you to gather and oversee testimonials for various endeavors within a unified platform. This includes online courses, client services, consultancy, digital goods, etc.
- User-Friendly Interface: It has an interface that is both intuitive and user-friendly. This guarantees a smooth browsing experience while maneuvering through its functionalities.
- Get Social Proof from Multiple Platforms: It allows you to import testimonials from over 30 platforms, including Linkedin, Twitter, Reddit, and App Stores. This will help to convert your reputation across various platforms into solid social evidence.
- Custom Collection Pages: You can customize how you gather testimonials through distinct landing pages.
- Video testimonials: With Famewall, you can collect video testimonials simply by sharing a link through email, chat, social media, or your website.
Pros
- User-friendly Interface
- Video testimonials
- Multiple customizable widgets
Cons
- The Free plan has a limited number of testimonial widgets
- Its widgets are only limited to customers giving testimonials.
Famewall Pricing
This social proof tool offers a Free plan for those exploring social proof. However, users are limited to 10 testimonials.
- Standard – $11.99 per month
- Professional – $29.99 per month
- Business – $99.99 per month
Nudgify
Nudgify functions as a notification software for social proof and FOMO. It enables popup windows to show visitor numbers and sales notifications.
The app features a user-friendly creator equipped with various adaptable templates. These templates help create well-designed prompts in over 30 languages.
Features
- Easy Integration: Nudgify easily connects with prominent eCommerce platforms (such as Magneto, Shopify, and BigCommerce), online course platforms, website creators, and landing page builders.
- Easy to Customize: The Drag-and-drop Stream builder empowers you to dictate the Nudges’ sequence and visibility. You have the flexibility to generate an infinite number of Streams.
- Recent Activity: Nudgify employs Geolocation to display the locations of completed sales. Showcase recent purchases or new sign-ups to enhance credibility and build trust.
- Stock Data Feed: It displays real-time stock information using an automated feed. The Low-stock Nudge seamlessly links with your inventory, giving customers real-time updates on product availability. Meanwhile, the Selling Fast Nudge predicts stock depletion by calculating sales trends, giving customers a transparent estimate of when an item might run out of stock.
- Built-In Analytics: Use the analytics dashboard to monitor Nudge performance. With assistance, you can monitor metrics such as visits, views, engagements, and conversions.
- Display Rules: This feature lets you determine the specific pages and devices where you want your Nudges to be visible. You’ll use URLs to designate the locations for the Nudge display.
- Nudge Builder: This feature generates personalized nudges, allowing you to insert custom messages or images into all your pages, links, and interactive elements.
- Nudge library: Nudgify has simplified the process by providing ready-made nudges for various sectors. These pre-established Nudges apply to online retail, the travel industry, software as a service (SaaS), and additional areas.
Pros:
- User-friendly
- Numerous integrations
- Abundance of functionalities
- It comes with a 7-day trial at no cost
Cons:
- Every subscription plan restricts the number of visitors.
Nudgify Pricing
Nudgify offers a free plan (for 7 days) with full platform features. Then, you’d have to upgrade to a paid subscription.
You can either purchase a lifetime subscription (lifetime deal – LTD) or a recurring subscription. Following are monthly plan details in brief:
- Lite – $9 – 3K visitors, 3 reviews
- Plus – $29 – 30K visitors, 30 reviews
- Genius – $49 – 100K visitors, 100 reviews
- Agency – $89 – 300K visitors, 300 reviews
SocialProofy
SocialProofy enables website proprietors to enhance sales, captivate visitors, amass leads, and achieve other objectives without necessitating any coding expertise. Some of the widgets are All-in-one live chat and WhatsApp Chat.
This social proof software can elevate website conversions by 15%, seamlessly integrating across various platforms such as Shopify, Magento, ClickFunnels, WooCommerce, and BigCommerce.
Features
- Multiple widgets: With over 20 social proof and FOMO widgets at your disposal, Social Proofy presents a range of options for your website. You can collect leads, incorporate social proof, and generate a sense of urgency to boost sales through these widgets. All of these widgets can be conveniently controlled from a unified platform.
- Webhook and Auto Capture: SocialProofy supports Webhooks, which pull data from CRM, sales management, and platforms like Shopify to display on your sales notification popup. The auto-capture feature will attempt to detect when a form has been submitted automatically and record that data for you.
- Customize notification popup: SocialProofy enables you to customize FOMO notifications by adding notification URL with dynamic data (the web page you want the user to go to after clicking the notification), setting up triggers, widget display position on page, style, entrance & exit animations, etc.,
- Real-Time Analytics: Click, hover, sign-up, and impression data can be monitored in real time. Using trigger and display configurations, ensure that the appropriate users view the widgets.
- Integrate with Popular Platforms: To enhance the impact of your social proof, you can connect with prominent review platforms such as Trustpilot, Google Business, Reviews.io, Yotpo, and Capterra.
Pros
- Showcase real data through social proof popups
- 20+ notification widget types
- Advanced Analytics
- Export or send your data to your CRM platform
- It has a free plan
Cons
- No location-targeting features
SocialProofy Pricing
SocialProofy has a free plan, but it is limited to one widget. Paid plans support unlimited websites while limiting the number of visitors.
Picreel
Picreel is the ultimate social-proof solution, specially designed to boost conversions through targeted popups. The software offers various capabilities and a wide choice of beautiful popup layouts that can be completely customized.
This tool can be used to produce popups that display recent page visits and site activity, such as purchases.
Furthermore, timer-based or low-stock popup advertisements create urgency, speeding up purchasing choices. The most effective popups created using Picreel, however, are exit-intent overlays.
These overlays are highly successful in capturing the attention of departing consumers and encouraging conversion via social proof and other incentives.
Features
- Multiple Templates: Picreel’s popup gallery has over 100 free ready-to-use templates. You can use them to promote special offers, collect emails or phone numbers and comments, capture leads, guide visitors, and more. You can customize these pop-ups to complement your website’s aesthetics and deliver consistent messaging.
- Integrates with your existing tools: Picreel integrates with over 700 apps, including MailChimp and Zapier. As a result, it is perfect for businesses that wish to build an integrated sales system.
- Detailed Reporting and Analytics: The Dashboard will give helpful information about the number of leads, such as views, impressions, conversion rates, and conversions. Use the data to generate valuable reports and monitor progress regularly.
- A/B Testing: Split testing widgets enhance the effectiveness of popups through testing and analytical methods. You can use it to experiment with various promotions, text variations, color schemes, and prompts for action to determine the most effective approaches. Assess the outcomes to consistently improve performance. Formulate specialized tests to evaluate the most lucrative website visitors.
Pros
- Easy setup and user-friendly UI
- Flexible templates
- Does not require experience in website development
- Targeting with precision
- Customer support is available around the clock.
Cons
- Limited social proof notifications
- Requires enhancement in automation
Picreel Pricing
Although Picreel lacks social proof and FOMO notifications, its free plan is more compelling than others. The Business plan, ideal for established businesses, starts at $119.88 per month, paid yearly or $19.99 per month.
OptinMonster
OptinMonster serves as more than a solution for creating effective popups. It stands out as the most potent tool for generating leads. If you aim to capitalize on the fear of missing out (FOMO), OptinMonster also caters to that need.
Features
- Customizable Templates: Over 700 pre-designed templates are available, and you can customize them according to your desired form style.
- Drag and Drop Builder: OptinMonster’s robust drag and drop editor empowers you to design visually captivating opt-in forms that are finely tuned to achieve the maximum conversion rates.
- Multiple Form Types: It comes in many forms, such as popups, floating bars, fullscreen overlays, and slide-ins.
- Campaign Triggers: They help you identify the actions of your site visitors and utilize intelligent triggers to consistently present the appropriate campaign to the correct individual at the most suitable moment.
- Targeted Campaigns: OptinMonster’s advanced targeting and segmentation engine allows you to deliver customized messages based on user behavior to optimize engagement, conversions, and sales.
- Seamless Integrations: OptinMonster’s lead-generating software integrates seamlessly with all major websites and eCommerce platforms, ensuring a smooth experience for you and your consumers.
- Insights: You can get all the statistics you need to optimize your lead generation plans, then effortlessly split-test your ideas to maintain raising conversions.
Pros
- Easy to set up
- Advanced analytical stats
- Integration with many apps
- Target campaign feature
- Mobile-friendly
Cons
- It is expensive
- Lack of social proof notification templates
OptinMonster Pricing
Here are the plans and feature comparison of OptinMonster:
9 more Social Proof marketing platforms
Here are a few more social proof software:
- WiserNotify: An advanced and feature-rich social proof software tools provider with 24 social proof notification types, templates, integrations with popular social media & review platforms, and social proof widget personalization capabilities.
- Proof (UseProof): One of the best social proof tools that allows you to create different FOMO widgets such as hot streaks, live visitor count, and recent activity.
- Provely: Provely is another dedicated social-proof marketing platform with several widgets, including live conversions (i.e., recently acquired leads and sales), low stock (i.e., remaining inventory), reviews/rating (display recent customer reviews and ratings from leading social media & review sites), live visitors, and in-line text.
- WPFomify: A dedicated social proof plugin for WordPress to display recent activity, conversion, and visitor counts.
- Nextsale: Nextsale.io is an online service that provides social proof solutions to display recent sales, reviews, and notifications.
- Influence (UseInfluence): Use Influence’s social proof widgets to display recent and bulk user activity, live visitor count, and user activity reviews on your website.
- Taggstar: A social proof marketing platform for eCommerce that provides social proof messaging and recommendations solutions.
- UseTrust: UseTrust is an all-in-one testimonial tool that lets you display reviews & ratings in various ways.
- Hoversignal: Hoversignal is an online service that provides apps for websites such as Spinning Wheel, Forms, Quizzes, and Social Proof Signals.
What is the best social proof HTML widget creator?
In this article, you found several of the best tools to create social proof widgets to boost conversions.
Which tool to use depends on a few factors:
- Do you want to use a plugin version on your WordPress site?
- What kind of social proof widgets do you intend to use? (e.g., review aggregators, conversion notifications, popups with timers)
- What features are you looking for? (e.g., Content moderation, live social proof popups & inline social proof widgets, integration with your online store and payment processor to display actual data)
For instance, ProveSource allows you to track events on your website and create notifications based on actual and real-time data.
Conversely, social proof tools like Elfsight’s apps, such as the Review Aggregator and Sales Notification, allow you to display reviews, customer ratings, and conversion notifications and manage all the widgets under one dashboard without using multiple services.
One significant benefit of using services like Elfsight in your business is that they provide different apps, such as the Form Builder (with AI capabilities), that you might find interesting and valuable for your marketing campaigns.
Since those widgets are third-party apps independent from your web hosting provider, they won’t consume server resources and slow down your site.
Conclusion on Best Social Proof Widgets for Websites
Social proof applications can fulfill various functions for a website. Since these tools have diverse features, businesses must conduct thorough research before selecting one.
The social proof apps highlighted earlier are currently among the top choices. Effective use of this software can enhance sales and streamline operations.