SEO Powersuite WebSite Auditor Review: The Best Site Auditor?

In this ultimate Website Auditor review, you will find out the pros and cons, features, and pricing of Website Auditor SEO software. And whether it’s worth investing when there are many cloud-based tools to audit sites online.

Writing content is one thing. Marketing content is another thing. However, optimizing content to rank on the first page of search engines is a whole different thing.

Chances are, over time, your site will become slow and start to experience various issues, ranging from technical to content optimization problems. Some of them are:

• Broken internal and external links
• Empty title tags and alt text
• HTTPS issues
• Heading tag implementation issues
• Indexing and crawling issues
• Keyword optimization issues (over-optimization and under-optimization)
• Poor keyword research practices
• Poor internal linking practices
• Unoptimized content

That is why you should audit your website periodically. When considering a good site audit tool, several options are available. However, only a handful of selections offer excellent services to audit a website thoroughly.

Website Auditor is such a world-class site auditing software. In this Website Auditor review, I will walk you through every step of the site auditing and content optimization process. So, be sure to read this Website Auditor review thoroughly to catch them all!

Introduction

Website Auditor is an SEO site auditor software equipped with numerous tools and features to help you conduct a simple to an advanced complete SEO site audit.

The software was developed by a well-known Belarus-based SEO company called Link-Assistant. They have been around in the SEO industry since 2005. Viktar Khamianok is the CEO and owner of Link-Assistant.com. They are renowned as an SEO company that offers the best SEO software collection, known as SEO PowerSuite. However, they also offer another popular cloud-based tool called Awario. Awario is a brand reputation management tool with high-quality features. Learn more.

SEO PowerSuite is a kit of SEO software developed and maintained by the Link-Assistant team. It consists of several key tools.

• Rank Tracker — Measure all your SERP rankings in one place on your desktop. Rank Tracker is known as one of the best rank tracker software.
• Website Auditor — An all-in-one SEO website auditor software.
• SEO SpyGlass — Manage all your link-building campaigns in one place
• Link Assistant — A link-building tool equipped with various tools to get quality backlinks to your site.

All SEO software in SEO Powersuite is high quality. In today’s review of Website Auditor, you will learn everything you need to know about SEO Powersuite Website Auditor software.

Overview of Website Auditor

As the name suggests, Website Auditor does one thing. And it does it pretty well. In the current age, a website consists of numerous elements. It transitions from simple paragraphs and images to advanced, dynamic content via the HTML DOM. Today’s websites are interactive and offer extensive options for website owners to customize their sites, thereby improving the user experience.

However, sometimes those options can be disadvantageous from an SEO perspective. If you do not maintain your site’s health well, it can become slow and bloated, and lose SERP rankings. Google uses user experience as a search engine ranking factor. They calculate it via more than one parameter.

That is where Website Auditor SEO software comes into play. A normal person can’t audit an entire website with 1,000 internal pages and hundreds of thousands of external links.

Website Auditor crawls your site page by page (in the eyes of SEOPowersuite Bot, Googlebot, or other search engine bots) and all linked external links and scripts, looking for technical errors.

Apart from that, it also analyzes your content and suggests TF-IDF keywords to make your content more search engine-friendly. Its reports are also one of the most beautiful I have ever seen.

In this new Website Auditor review, I will delve into the Website Auditor SEO tool and examine its various features. As a Website Auditor Enterprise user myself, I couldn’t wait to write this review of Website Auditor!

Website Auditor Review: How to use

If I do not demonstrate how to use Website Auditor properly, it would not be a comprehensive article on the SEO Powersuite Website Auditor review. I have been using it to audit sites, including this site, others, and all my clients’ sites.

Download Website Auditor

As a complete, user-friendly SEO software, Website Auditor can be downloaded and installed on Windows, Mac, and Linux-based operating systems.

Unlike most other site audit tools, Website Auditor works with sites in any language for any country’s search engine and is available in different languages.

System Requirements

Requirement	Minimum	Recommended
Processor	Intel/AMD single-core	Intel/AMD dual-core or better
CPU clock speed	1 GHz	2 GHz or more
Computer memory (RAM)	4096 MB	8192 MB or more
Internet connection	56 Kbps dial-up	Broadband
Operating system	Windows 2008 R2 or Higher	Windows 10
Oracle JRE/JDK	32/64-bit, version 1.8 or newer	The latest 64-bit version

Website Auditor free download

You can use the Website Auditor free license, which has no limitations, for free for life.

Click here and visit the Website Auditor download page. Enter your name and email address to download the software and generate a license key.

Next, install the software on your computer and wait for it to load. Now, let’s dive into the next chapter of the Website Auditor review.

Create Project

A project in Website Auditor is a place where you manage a site. You can create unlimited projects with the Website Auditor and manage all your sites and clients.

Enter the main website URL as shown in the screenshot below and click the “Finish” button.

Website Auditor will start crawling your site from the home page and explore every page of your site, including orphan pages. Orphan pages are ones that are not linked to other pages on the same site.

Now you will have a screen similar to this.

Click on the update button and select the fields you want to update.

Note: You will need to set up the necessary settings in Google Analytics Data to use certain features.

Interface

Website Auditor is equipped with many features. From day one, they enhanced the application’s performance and made it so advanced. Here is a glimpse of the Website Auditor interface. (Duration of video: 22 seconds)

Moz API Settings

Moz introduced Domain Authority (PA) and Page Authority (PA) measures that indicate how influential a site or page is from an SEO perspective. It is calculated based on many variables. However, backlinks and popularity across social networks are among the most critical elements.

Note: Domain Authority is not a Google ranking factor and does not affect the SERPs. But, its indications on SERP are apparent according to many people. However, I have beaten many high-DA sites on Google SERP for numerous competitive keywords by having quality and resourceful content.

Website Auditor allows you to add your Moz API keys, enabling you to retrieve DA and PA for all your website pages. Add your keys to Preferences > Global Preferences > Moz API Settings. Get your free Moz API key over here.

Crawler Settings

Another key element I want to emphasize is the ability to change crawlers, a crucial feature in this Website Auditor review. Unlike most other site content auditors, Link Assistant Website Auditor allows you to choose which crawler Website Auditor should use while crawling.

For instance, if you enable Googlebot, Website Auditor will crawl your site in the same manner as Googlebot does. You will not receive that data if your Robots.txt file specifies that Googlebot does not follow a specific path. However, with SEO Powersuite Bot, you can overcome this.

Website-Auditor-supported crawlers:

• SEO-Powersuite-Bot
• Googlebot
• Googlebot-Mobile
• Googlebot-News
• Googlebot-Image
• Googlebot-Video
• Bingbot
• YandexBot
• Custom

It also includes more valuable settings to customize how the Website Auditor scans your site.

Here are some things you can customize in the Crawler settings:

• Search for orphan pages
• Limit scan depth
• Crawl as a specific user agent
• Exclude pages from scanning
• Specify resources to collect
• Limit the number of requests to the page
• Execute Javascript
• Make Website Auditor Ignore URL Parameters
• Crawl subdomains
• Crawl password-protected pages

Also, you can specify the number of simultaneous tasks to perform in a given time. Go to Global Preferences > Miscellaneous Global Settings.

If you want to use a Website Auditor for clients’ work, I recommend using Proxies to speed up the crawling process and ensure your IP is not blocklisted.

Website Auditor Review: Tools

Site Structure

The Site Structure tool shows all the details about a site on the macro level. Use this tool to gain a comprehensive understanding of your site’s structure and overall health.

All Resources

Get to know each resource of your site and its details.

Pages

Go a step deeper and analyze the site structure at the page level. In this screen, you can map keywords to optimize and collect data, including Open Graph and structured data markup, links, technical factors, page traffic information, and Google Page Speed data.

On the left side of the screen, you will see several tabs.

1. Links to the page
2. Links from the page
3. Images
4. All resources
5. Page Speed

Website Tools

One of the key features I want to discuss in this review of Website Auditor is the Website Tools.

Sitemap builder

Once the Website Auditor scans your site, it will find the optimal site structure and let you build a sitemap.

Since Website Auditor is a comprehensive tool, it allows you to filter pages and customize the sitemap. Ex: Set priority indexing, frequency, and Hreflang

Robots.txt builder

Build advanced Robots.txt files for specific search engine bots easily.

Scheduled tasks and alerts

Suppose your site is updated frequently, and you can’t spend time rebuilding the project manually in Website Auditor. Now, you can set scheduled tasks and alerts to update data automatically and even build reports.

Custom Search

One of the underused tools in Website Auditor software is the Custom search. It allows you to search your site based on CSS selectors, containing, and not containing text.

New Workspace

Would you like to add your workspace and customize it? Website Auditor makes it super easy!

Customize Workspace columns

Another small but helpful feature I want to show in this Website Auditor review is the editing columns. If you want to view specific details about your site first, you can reorder them here as well.

Site Audit

View the overview of the site audit report on the screen. You will see that the Website Auditor lists all errors, warnings, and technical SEO information, and recommends fixes.

This screen consists of nine parts:

1. Indexing and crawlability
2. Redirects
3. Encoding and technical factors
4. URLs
5. Links
6. Images
7. On-Page
8. Page Speed
9. Localization

Visualization

One of my favorite parts of the Website Auditor is the Site Visualization section. This is an illustrated version of your site. For instance, I came to this screen and found a broken link page (colored in red), which I fixed from my WordPress dashboard.

Some features of the Website Auditor Visualization tool

• View the site structure based on click depth, InLink Rank, or page views. Each option has its importance
• See the power pages of your site easily
• Know orphaned pages
• Identify pages with lower internal links

Please note that this visualization graphic will not look the same. It is based on the crawler settings and the pages crawled.

Page Audit

In this section, you will analyze each page on the page level. Website Auditor’s Page Audit tool consists of several sub-tools to optimize content for SEO.

Keyword Map

Website Auditor does not assist with keyword research. You can use a tool like KWfinder, Mangools, Ahrefs, and Semrush to find keywords for content. However, Website Auditor helps optimize content to improve its ranking.

The first step is to select your target country and the device you will use. USA and Desktop are selected by default.

The second step is to map keywords for individual pages, allowing the SEO PowerSuite Website Auditor to analyze SERPs and suggest page optimization tips.

You can remove any mapped keyword by right-clicking on the mapped keyword and clicking the ‘unmap’ option from this page.

Once you click on the ‘Add’ button, the Website Auditor will start analyzing your page, competitors’ pages, top SERP results, keyword statistics, and other relevant information.

This leads to the next tool inside Page Audit.

Content Audit

Like the Site Audit tool, the Content Audit tool highlights technical SEO issues. But on the page level.

You can see major issues associated with the current page on the left panel.

• Title
• Meta Tags
• Body
• Images
• Markup

Click on the “Competitors” tab to compare your page against competitors on SERP.

Content Optimization for Different Search Engines

One feature I like seeing in the Website Auditor is the ability to optimize content for different search engines. Optimizing content means analyzing SERP for search engines.

Click on the gear icon at the top right corner of the screen and select the ‘Manage search engines‘ option.

Website Auditor is the SEO site audit tool I have seen that supports many search engines. You can even use separate search engines for each page. Whether your site targets a local or international audience, Website Auditor has you covered!

Manage competitors for analysis

Website Auditor of SEO Powersuite allows you to customize the competitors included in the content analysis process. This will be helpful for you to exclude any domain, such as Wikipedia, Amazon, or Walmart, or include any competitor you want to defeat in SERPs.

Technical Audit

We use the Site Audit tool to identify technical issues on a site or page. The Website Auditor does this job quite well.

Technical Audit consists of these details:

• Page Availability
• Mobile Friendliness and Page Speed
• Encoding and technical factors
• URL
• Links

Select any Technical alert and see all the details. For example, here is the mobile Page Speed report for this article: https://www.pitiya.com/tumblr-seo.html

Content Editor

Content Editor is the tool I want to discuss in this Website Auditor review. This tool makes Website Auditor the best SEO audit tool for any user. Whether you use WordPress, Wix, Squarespace, Weebly, or any other content management system, you will love it.

How to use Content Editor in Website Auditor

The first step is selecting the edit mode.

1. Browser mode
2. Document mode

I selected the browser mode. Why? Because it looks cool! 🙂

Watch the video below to find options in the Content Editor in Website Auditor.

Here is how you can use the Content Editor features to optimize content to rank better in search engines.

• Edit the post title and description to increase click-through rates for relevant keywords and improve your appearance in search engine results pages (SERPs).
• Use the mapped keyword section to find any overstuffed or over-optimized keywords. Highlight them to see where keywords are placed.
• Website Auditor suggests keyword phrases based on competitors’ content using the TF-IDF mechanism. Utilize recommended keywords in your content to increase search traffic.
• Identify all top competitors in SERP.
• Get People Also Asked Questions in Google SERP. Use them in your content.
• Know the most used keywords in the Word Count.

Finally, download a PDF to get all the recommendations in one file. See an example PDF from here.

TF-IDF

TF-IDF stands for Term Frequency – Inverse Document Frequency. Simply put, the TF-IDF tool analyzes the top-ranking page content of competitors and yours.

For example, if you have written an article about Keyword research and your article does not cover long-tail keyword research. Still, if your competitor does, and their sites are ranking higher, the Website Auditor’s TF-IDF will suggest long-tail keyword research topics in the keyword recommendations.

I use the TF-IDF report to find topics and keywords to be included in my existing content. By doing so, I could improve the keyword ranking of existing articles (due to the increased quality) and rank for new ones (thanks to new keyword additions).

Here is what the Website Auditor’s TF-IDF report suggests for my post on SEO tools: https://www.pitiya.com/best-seo-tools.html

• Add ‘Chrome extension’ related info to the content. (As of writing this Website Auditor review, that article does not include any Chrome extension SEO tool)
• Use content related to ‘broken links’ more. Apparently, my competitive pages include more details about broken link checkers.
• The Website Auditor recommends using the ‘keyword difficulty’ search phrase more often. The Website Auditor found that the particular term is related to my content. (Why not? Shouldn’t a guide to SEO tools have at least one keyword difficulty checker?)

Website Auditor’s Page Audit toolset comprises numerous tools to optimize your existing content for search engines.

Domain Strength

The last tool of the Website Auditor is the Domain Strength. In fact, it is a simple report that allows you to view your domain’s overall details.

The domain strength is a score on a scale of 0 to 10. The higher the score, the better your site will perform in search engine results pages (SERPs). The score is based on numerous SEO factors such as domain age, the number of backlinks, and social signals.)

Website Auditor Review: Reports

The last feature I want to discuss briefly in this Website Auditor review is the reports.

Since I have a Website Auditor Enterprise license, I can generate Whitelabel SEO reports for my clients.

First, set up the company profile by navigating to Preferences > Company Profile. You can add your company name, website URL, contact email address, business address, and company logo on this page.

The next step is to add a Customer Profile for the specific project. The customer profile is a project-specific setting. This allows you to create a unique customer profile for each client.

Create report templates

One feature I cannot resist discussing in this Website Auditor review is the ability to create report templates tailored to your specific needs.

Click on the plus icon.

Select the template type and assign a name to it.

Now, you can customize the SEO audit report as you’d like. The drag-and-drop report builder makes it easy for anyone to create amazing-looking reports.

Publishing options

Another fantastic feature I’d like to emphasize is the publishing options in this Website Auditor review. Similar to Brizy Cloud, Website Auditor offers users various options for publishing their reports.

When using Website Auditor, you must create a publishing profile. A publishing profile allows you to pre-define a method for exporting SEO audit reports.

Options are:

• Publish online and send the URL via email
• Email as an attachment
• Save to your hard drive
• Upload onto a website via FTP

Each publishing profile has different settings. Once done, you can easily export each report’s HTML or PDF version.

Page Audit reports

Like site audit reports, you can see a dedicated reports section in the Page Audit section. Unlike the Site Audit reports section, you can export reports for each page here.

Share reports online

Website Auditor is SEO software. However, it allows you to share your site audit reports online. Click the ‘Share’ button, copy the link, and share it with your clients. The report is saved on your SEO Powersuite Cloud account.

Quick save

Use the “Quick Save” button to save a report instantly. PDF and HTML versions are currently supported.

Well, that is how you use Website Auditor!

Apart from these features, Website Auditor includes several additional features that you will find useful. Here are some.

Website Auditor Review: Features

There are many site auditors with varying ranges of features and limitations. But, Website Auditor goes beyond limits and provides fascinating features. I will briefly present some of this in the Website Auditor review.

Desktop software

You will not find many desktop site auditors every day. In my opinion, and based on my experience with several other tools, Website Auditor is the best desktop site auditing tool.

The downside is that the performance depends on your computer’s power. You can use a VPS (Virtual Private Server) and run Website Auditor software on it.

To enhance the Website Auditor’s performance, it offers a range of functionalities.

• Human emulation
• Specify user agents
• Proxy rotation
• Captcha settings
• Safe query mode

Custom search mode

Unlike most other website auditing software, Website Auditor lets you customize the search mode so that you can fine-tune crawling settings to find specific files on your site.

Save projects in SEO Powersuite Cloud and Dropbox

You may be using multiple devices or business locations within your organization. Now, you can save your project data in the cloud in .wsa format and fetch it whenever you need it.

Also, you can share any report with other users.

Stay search engine safe and friendly.

Another simple yet very important thing I want to emphasize in this Website Auditor review is the options Website Auditor provides us to make our sites more search engine-friendly.

The tool supports Google, Yahoo, Bing, Yandex, and other search engine API keys to ensure safe access to these sites. Additionally, Website Auditor supports dozens of search engine bot emulations to make your site search engine-friendly.

Events

Google alone changes its algorithm thousands of times each year. You can specify certain events in your industry or business to calculate how they affected your site’s performance. For example, if you revamped the entire site’s theme and structure, you might add it as an event, allowing you to track its impact on search traffic and other metrics in the future.

Core Web Vitals Audit and Reporting

Google has publicly stated that it uses Core Web Vitals as a ranking factor.

We're announcing that page experience ranking signals for Google Search will launch in May 2021. This will combine Core Web Vitals and previous UX-related signals.

Learn more: https://t.co/OrrR8LDl1a

— Google Search Central (@googlesearchc) November 10, 2020

Make your site search engine-friendly by optimizing the site’s speed. The Website Auditor calculates the site speed and provides recommendations to make pages load faster. Watch the video tutorial below to learn more.

Website Auditor Pricing

Downloading Website Auditor software is free. However, you will need to upgrade your plan to access certain features, such as Whitelabel reports. It provides three plans.

1. Free
2. Professional
3. Enterprise

Feature	Free	Professional	Enterprise
Store projects in SEO Powersuite Cloud	None	5	100
The maximum number of URLs supported	500	Unlimited	Unlimited
Copy your data to a spreadsheet for analysis	No	Yes	Yes
Professional content optimization advice	Partly	Yes	Yes
Custom search mode	No	Yes	Yes
Create on-page optimization HTML reports	No	No	Yes
Make your reports available online	No	No	Yes
Save reports to your computer	No	No	Yes
Report publishing profiles	No	No	Yes
Run scheduled tasks automatically	No	Yes	Yes
Yearly price	$0	$125	$299

You won’t receive search engine algorithm updates if you opt for the free version.

Review of Website Auditor Pricing

So, which plan is best suited for you?

• If you are just getting started and want to give WebSite Auditor a try, download WebSite Auditor software for free.
• However, if you want to utilize it for your site and receive more in-depth, professional SEO advice, the Professional plan is ideal for you.
• The Enterprise plan is ideal for digital marketing agencies, freelancers, or enterprise-level businesses.

This Website Auditor review is based on enterprise-level features. So, you know every aspect of this SEO software.

Website Auditor Review: My Experience

I have been using Website Auditor since 2018. When it ran a special offer for the Enterprise Lifetime plan, I bought it immediately. At that time, I already knew what this tool was capable of.

Since then, Website Auditor has been my primary tool for auditing websites for SEO. Based on my experience, since this is a desktop-based SEO software, you should have a powerful computer to run it properly. If your site is too big, it will take some time; I mean hours to do a full site audit and suggest content optimizations. Although I have a Website Auditor Enterprise license, I can only use it on one computer at a time.

Regarding updates, Website Auditor regularly updates its software and search engine algorithm for all countries. However, you must have an ongoing subscription to receive updates on search engine algorithm changes.

In April 2020, Website Auditor was on ProductHunt to introduce their back-then new product (or feature, I would say), the SEO Content Editor – Write and optimize the site’s content based on SERP data.

I asked them to add a WordPress plugin so that WordPress users can optimize content within the WordPress post editor. But, so far, it is still not a good response.

In my opinion, if you use a CMS like WordPress, Content Editor on Website Auditor is useless unless they can provide a plugin to optimize content within the WordPress editor.

I use the RankMath Pro SEO plugin and other content optimization tools such as WriterZen and Semrush (SEO Writing Assistant)

Website Auditor is a well-established SEO software used by many individuals, from small business owners to Fortune 500 companies, including Amazon.com, Disney, IBM, Apple, and Microsoft. So, the future of Website Auditor is bright.

Website Auditor Review: Pros and Cons

I have used many SEO tools over the years. Here are the pros and cons of the Website Auditor based on my experience. Please share your Website Auditor reviews in the comment form below.

Strengths (Pros)

Audit small to large websites—no limit on the number of URLs to be optimized.
Only pay for algorithm updates. No add-ons. No hidden fees.
Works on Windows, Mac OS, and Linux-based operating systems
Proxies and other facilities to operate faster
Automatic website auditing with tasks and alerts
In-depth technical audit
In-depth content audit
Events to record and track the timeline of changes and results of your SEO efforts
Site Visualization Report
TF-IDF and Page Speed reports
Insightful reports
Publishing options
30-Days moneyback guarantee

Weaknesses (Cons)

If you have a large number of pages and resources on your site, it may take some time to complete the site auditing process.
You will have to use a computer to use Website Auditor. Therefore, it may not function properly on older computers or those with limited memory and processing power.
Since Website Auditor is software, no API or WebHooks are available for development processes.
No WordPress plugin for uses like content optimization

Website Auditor Alternatives

In this Website Auditor review, I discuss every detail of the Website Auditor SEO PowerSuite software, including its usage, pricing, features, and more. However, it is not the only SEO audit software on the market. There are several. I will list some of them in this review on Website Auditor.

1. Screaming Frog — One of the best alternative Website Auditor software for professionals. It provides both free and premium plans.
2. Semrush — Semrush is more than a site audit tool. Its Site Audit tool helps you diagnosis for latest technical SEO issues.
3. Ahrefs — Another online alternative for Website Auditor.
4. DareBoost — A web analysis and site speed test tool.
5. Site Analyzer — An online website analyzer and optimizer tool.
6. Woorank — Site Crawl tool is a product by WooRank.

Frequently asked questions

Website Auditor Review Conclusion

If you have a website or a blog that drives traffic to your business, you should be careful with search engine optimization. One fundamental factor for consistently better ranking at SERP is maintaining your site cleanly without issues. Be it technical issues, poor content optimization, or site speed optimization, Website Auditor has got you covered.

In this Website Auditor review, I discuss the Website Auditor and provide a step-by-step guide on how to use it effectively. If you read this Website Auditor review thoroughly, you will get an idea of what you can achieve with this professional SEO software.

Website Auditor is one of my best SEO tools for auditing sites and optimizing existing content. What are your reviews of Website Auditor? Would you recommend this software to others?