In this ultimate WebSite Auditor review, you will find out the pros and cons, features, and pricing of WebSite Auditor SEO software. And whether it’s worth investing when there are many cloud-based tools to audit sites online.
Writing content is one thing. Marketing content is another thing. But, optimizing content to rank on the first page of search engines is whole another thing.
Chances are, over time, your site will become slow and start to have many issues ranging from technical to content optimization. Some of them are:
- Broken internal and external links
- Empty title tags and alt text
- HTTPS issues
- Heading tag implementation issues
- Indexing and crawling issues
- Keyword optimization issues (over-optimization and lower-optimization)
- Poor keyword research practices
- Poor internal linking practices
- Unoptimized content
That is why you must audit your website from time to time. When considering a good site audit tool, there are several options. But, only a handful of selections are available that offer excellent services to audit a website thoroughly.
Website Auditor is such a world-class site auditing software. In this Website Auditor review, I will walk you through every step of the site auditing and content optimization process. So, make sure you read this Website Auditor review entirely to catch them all!
- Overview of WebSite Auditor
- Website Auditor Review: How to use
- Website Auditor Review: Tools
- Site Structure
- Page Audit
- Domain Strength
- Website Auditor Review: Reports
- Quick save
- Website Auditor Review: Features
- Website Auditor Pricing
- Website Auditor Review: My Experience
- Website Auditor Review: Pros and Cons
- Website Auditor Alternatives
- Frequently asked questions
- Website Auditor Review Conclusion
WebSite Auditor is an SEO site auditor software equipped with numerous tools and features to help you conduct simple to an advanced complete SEO site audit.
The software was developed by a well-known, Belarus-based SEO company called Link-Assistant. They are around the SEO industry since the 2005’s. Viktar Khamianok is the CEO and owner of Link-Assistant.Com. They are famous as an SEO company that provides the best SEO software collection called SEO PowerSuite. But, they have another popular cloud-based tool called Awario. Awario is a brand reputation management tool with high-quality features. Learn more.
SEO PowerSuite is the kit of SEO software developed and maintained by the Link-Assistant team. It consists of several key tools.
- Rank Tracker — Measure all your SERP ranking at one place on your desktop. Rank Tracker is known as one of the best rank tracker software by many.
- Website Auditor — An all-in-one SEO website auditor software.
- SEO SpyGlass — Manage all your link building campaigns in one place
- Link Assistant — A link-building tool equipped with various tools to get quality backlinks to your site.
All SEO software in SEO Powersuite is high quality. In today’s review on Website Auditor, you will learn everything you need to know about SEO Powersuite Website Auditor software.
Overview of WebSite Auditor
As the name suggests itself, WebSite Auditor does one thing. And it does it pretty well. In the current age, a website consists of numerous elements. It goes from simple paragraphs, images to advanced dynamic content via HTML DOM. Today’s sites are interactive and provide extensive options for website owners to customize their sites to improve user experience.
But, sometimes, those options can be disadvantageous from SEO’s perspective. If you do not maintain your site’s health well, the site can become slow and bloated and lose SERP rankings. Google uses user experience as a search engine ranking factor. They calculate it via more than one parameter.
That is where WebSite Auditor SEO software comes into play. A normal person can’t audit an entire website with 1,000’s internal pages and hundreds of thousands of external links.
WebSite Auditor crawls your site page by page (In SEOPowersuite Bot’s eye or Googlebot or other search engine bot’s eye) and all linked external links, scripts, and looks for technical errors.
Apart from that, it also analyzes your content, suggests TF-IDF keywords make your content more search engine friendly. Its reports are also one of the most beautiful I have ever seen.
So, in this new Website Auditor review, I will dive into the Website Auditor SEO tool and explore various tools. As a Website Auditor Enterprise user myself, I could not wait until writing this review on Website Auditor!
Website Auditor Review: How to use
If I do not show how to use website auditor properly, it is not a complete article on the review of SEO Powersuite Website Auditor. I have been using it to audit sites, including this site and others and all my clients’ sites.
Download Website Auditor
As a complete, user-friendly SEO software, Website Auditor can be downloaded and installed on Windows, Mac, and Linux-based operating systems.
Unlike most other site audit tools, Website Auditor works with sites with any language for any country’s search engine and is available in different languages.
|Processor||Intel/AMD single-core||Intel/AMD dual-core or better|
|CPU clock speed||1 GHz||2 GHz or more|
|Computer memory (RAM)||4096 MB||8192 MB or more|
|Internet connection||56 Kbps dial-up||Broadband|
|Operating system||Windows 2008 R2 or Higher||Windows 10|
|Oracle JRE/JDK||32/64-bit, version 1.8 or newer||The latest 64-bit version|
Website Auditor free download
You can use the Website Auditor free license that has no limitations for free for life.
Click here and visit the Website Auditor download page. Enter your name and email address to download the software and generate a license key.
Next, install the software on your computer and wait until it loads. Now let’s dive into the next chapter of the Website Auditor review.
A project in Website Auditor is a place where you manage a site. You can create unlimited projects with the Website Auditor and manage all your sites and clients’.
Enter the main website URL as shown in the screenshot below and click the “Finish” button.
Website Auditor will start crawling your site from the home page and dive into every page of your site, even orphan pages. Orphan pages are not linked to other pages on the same site.
Now you will have a screen similar to this.
Click on the update button and select the fields you want to update.
Note: You will have to make necessary settings on Google Analytics Data to use some features.
WebSite Auditor equipped with many features. From day one, they enhanced the performance of the application and made it so advanced. Here is a glimpse of the Website Auditor interface. (Duration of video: 22 seconds)
Moz API Settings
Moz introduced Domain Authority (PA) and Page Authority (PA) measures that indicate how influential a site or page is from an SEO perspective. It is calculated based on many variables. But, backlinks, popularity across social networks are some of the critical elements.
Note: Domain Authority is not a Google ranking factor and has no effect on the SERPs. But, its indications on SERP are apparent according to many people. However, I have beaten many high DA sites on Google SERP for numerous competitive keywords purely having quality and resourceful content.
Website Auditor allows you to add your Moz API keys so that you will get DA and PA for all your website pages. Go to Preferences > Global Preferences > Moz API Settings and add your keys. Get your free Moz API key over here.
Another key element I want to emphasize on this Website Auditor review is the ability to change crawlers. Unlike most other site content auditors out there, Link Assistant Website Auditor allows you to choose which crawler Website Auditor should use while crawling.
For instance, If you enable Googlebot, Website Auditor will crawl your site as Googlebot does. If your Robots.txt specifies that Googlebot does not follow a specific path, you will not get those data. But with SEO-Powersuite-Bot, you can overcome this.
Website Auditor supported crawlers:
And it includes more settings that are extremely valuable to customize how the Website Auditor scans your site.
Here are some things you can customize in the Crawler settings:
- Search for orphan pages
- Limit scan depth
- Crawl as a specific user agent
- Exclude pages from scanning
- Specify resources to collect
- Limit the number of requests to the page
- Make Website Auditor Ignore URL parameters
- Crawl subdomains
- Crawl password-protected pages
Also, you can specify the number of simultaneous tasks to perform in a given time. Go to Global Preferences > Miscellaneous Global Settings.
If you want to use a Website Auditor for clients’ work, I recommend using Proxies to speed up the crawling process and make your IP not blocklisted.
Website Auditor Review: Tools
The Site Structure tool shows all details about a site on the macro level. Use this tool to get a complete picture of your site’s structure and health.
Get to know each resource of your site and its details.
Go a step deeper and analyze the site structure by the page level. In this screen, you can map keywords to optimize and collect other data such as Open Graph & Structured data markup, Links & technical factors, page traffic info, and Google Page Speed data.
At the low side of the screen, you will see several tabs.
- Links to page
- Links from page
- All resources
- Page Speed
One of the key features I want to discuss in this review on Website Auditor is the Website Tools.
Once the Website Auditor scans your site, it will sophisticatedly find the optimal site structure and let you build a sitemap.
Build advanced Robots.txt files for specific search engine bots easily.
Scheduled tasks and alerts
Suppose your site is updated very frequently, and you can’t spend time rebuilding the project in Website Auditor manually. Now you can set scheduled tasks and alerts to update data automatically and even build reports.
One of the underused tools in WebSite Auditor software is the Custom search. It allows you to search your site based on contains, does not contain, and the CSS selector.
Want to add your own workspace and customize it? Website Auditor makes it super easy!
Customize Workspace columns
Another small but helpful feature I want to show in this WebSite Auditor review is the editing columns. If you want to see any specific detail about your site first, you can reorder them here too.
View the overview of the site audit report on the screen. You will see that Website Auditor lists all errors, warnings, and information related to technical SEO and recommend fixes.
This screen consists of nine parts:
- Indexing and crawlability
- Encoding and technical factors
- Page Speed
One of my favorite parts of the Website Auditor is the Site Visualization section. This is an illustrated version of your site. For instance, I came to this screen and found any broken link page (colored in red) and fix from my WordPress dashboard.
Some features of the WebSite Auditor Visualization tool
- See the site structure based on the Click depth, InLink Rank, or pageviews. Each option has its own importance
- See power pages of your site easily
- Know orphan pages
- Identify pages with lower internal links
Please note that this visualization graphic will not look the same. It is based on the crawler settings and the pages crawled.
In this section, you will analyze each page on the page level. Website Auditor’s Page Audit tool consists of several sub tools to optimize content for SEO.
WebSite Auditor does not help in keyword research. You can use a tool like Semrush, BrandOverflow, or WriterZen to find keywords for content. But, WebSite Auditor helps in optimizing content to rank better.
The first step is selecting your targeted county and the device. USA and Desktop are selected by default.
The second step is mapping keywords for individual pages so that the SEO PowerSuite WebSite Auditor can analyze SERP and suggest page optimization tips.
You can remove any mapped keyword by right-clicking on the mapped keyword and clicking the ‘unmap from this page’ option.
Once clicked on the ‘Add‘ button, the Website Auditor will start to analyze your page, competitors’ pages, top SERP, keyword statistics, and others.
This leads to the next tool inside Page Audit.
Like Site Audit, the Content Audit tool shows technical SEO issues. But on the page level.
On the left panel, you can see major issues associated with the current page.
- Meta Tags
Click on the “Competitors” tab to compare your page against competitors on SERP.
Content Optimization for different search engines
One feature I like seeing in the WebSite Auditor is optimizing content for different search engines. By optimizing content mean analyzing SERP for search engines.
Click on the gear icon at the top right corner of the screen and select the ‘Manage search engines‘ option.
WebSite Auditor is the SEO site audit tool I have seen with so many search engines supported. You can even use separate search engines for each page. Either your site is targeting a local audience or an international audience, Website Auditor got you covered!
Manage competitors for analysis
Website Auditor of SEO Powersuite lets you customize the competitors on the content analysis process. This will be helpful for you to exclude any domain such as Wikipedia, Amazon, Walmart, or include any competitor that you want to defeat in SERPs.
We use the Site Audit tool to measure technical issues associated with a site or page. WebSite Auditor does this job pretty well.
Technical Audit consists of these details:
- Page Availability
- Mobile Friendliness and Page Speed
- Encoding and technical factors
Select on any Technical alert and see all details. For example, here is the mobile Page Speed report for this article: https://www.pitiya.com/tumblr-seo.html
Content Editor is the following tool I want to discuss a bit on this Website Auditor review. This tool makes WebSite Auditor is the best SEO audit tool for any user. Whether you use WordPress, Brizy Cloud CMS, Squarespace, Weebly, or any other content management system, you will love this.
How to use Content Editor in Website Auditor
The first step is selecting the edit mode.
- Browser mode
- Document mode
I selected the browser mode. Why? Because it looks cool! 🙂
Watch the video below to find out options in the Content Editor in Website Auditor.
Here is how you can use the Content Editor features to optimize content to rank better in search engines.
- Edit the post title and description and appear better in SERPs to increase click-through rates for keywords.
- Use the mapped keyword section to find any overstuffed or over-optimized keyword. Highlight them to see where keywords are placed
- WebSite Auditor suggests keyword phrases based on your competitors’ content using the TF-IDF mechanism. Utilize recommended keywords in your content to increase search traffic.
- Identify all top competitors in SERP.
- Get People Also Asked questions in Google SERP. Use them in your content.
- Know most used keywords in the Word Count
Finally, use the download PDF option to get all recommendations in one PDF file. See an example PDF from here.
TF-IDF stands for Term Frequency – Inverse Document Frequency. In simply put, the TF-IDF tool analyzes the top-ranking page content of competitors and yours.
For example, if you have written an article about Keyword research and your article does not cover long-tail keyword research. Still, your competitor does, and their sites are ranking higher, the WebSite Auditor’s TF-IDF will suggest long-tail keyword research topics in the keyword recommendations.
I use the TF-IDF report to find topics and keywords to be included in my existing content. By doing that, I could increase keyword ranking for existing ranking ones (because of the increased quality of the articles) and rank for new ones (because of new keyword additions).
Here is what Website Auditor’s TF-IDF report suggests for my post on SEO tools: https://www.pitiya.com/best-seo-tools.html
- Add ‘Chrome extension’ related info to content. (As of writing this Website Auditor review, that article does not include any Chrome extension SEO tool)
- Use content related to ‘broken links’ more. Apparently, my competitive pages include more details about broken link checkers.
- The Website Auditor recommends utilizing ‘keyword difficulty’ search phrase a bit more. Website Auditor found the the particular term is related to my content. (Why not? Shouldn’t a guide to SEO tools has at least one keyword difficulty checkers?)
WebSite Auditor’s Page Audit toolset consists of many tools to optimize your existing content for search engines.
The last tool of Website Auditor is the Domain Strength. In fact, it is a simple report that you can do nothing but see your domain’s overall details.
The domain strength is a score scale from 0 to 10. The higher the score means your site will perform better in SERPs. The score is based on numerous SEO factors such as domain age, the number of backlinks, and social signals.)
Website Auditor Review: Reports
The last feature I want to talk a bit in this Website Auditor review is the reports.
Since I have a Website Auditor Enterprise license, I can generate Whitelabel SEO reports for my clients.
First of all, you will have to set up the company profile by going through Preferences > Company Profile. On this page, you can add your company name, website URL, contact email address, business address, and company logo.
The next step is adding a Customer Profile for the particular project. The customer profile is a project-specific setting. So you can have a unique customer profile for each client.
Create report templates
One feature I cannot resist discussing in this Website Auditor review is creating report templates according to your needs.
Click on the plus icon.
Select the template type and give it a name.
Now you can customize the SEO audit report as you’d like. The drag-and-drop report builder makes it super easy for anyone to create amazing-looking reports.
Another fantastic feature I’d like to emphasize on this Website Auditor review is the publishing options. Like in Brizy Cloud, Website Auditor makes it easier for users to publish their reports with diverse options.
When you are using WebSite Auditor first, you will have to create a publishing profile. A publishing profile lets you pre-define a method of exporting SEO audit reports.
- Publish online and send the URL via email
- Email as an attachment
- Save to your hard drive
- Upload onto a website via FTP
Each publishing profile has different settings. Once done, you will be able to export HTML or the PDF version of each report easily.
Page Audit reports
Like site audit reports, in the Page Audit section, you can see a dedicated reports section. Unlike the Site Audit reports section, here, you can export reports for each individual page.
Share reports online
WebSite Auditor is SEO software. But, it lets you share your site audit reports online. Click on the ‘Share’ button, copy the link and share with your clients. The report is saved on your SEO Powersuite Cloud account.
Use the “Quick Save” button to save a report instantly. PDF and HTML versions are currently supported.
Well, that is how you use Website Auditor!
Apart from these features, Website Auditor consists of many features that you would find useful. Here are some.
Website Auditor Review: Features
There are many site auditors with a different range of features and limits. But, WebSite Auditor goes beyond any limit and provides you fascinating features. I will briefly present some in this Website Auditor review.
You will not find many desktop site-auditor software every day. In my opinion and experience of using several other tools, Website Auditor is THE best for desktop site auditing tools.
The downside of it is that the performance is dependent on your computer’s power. You can use a VPS (Virtual Private Server) and run Website Auditor software on it.
To make the Website Auditor’s performance better, it offers a variety of functionalities.
- Human emulation
- Specify user agents
- Proxy rotation
- Captcha settings
- Safe query mode
Custom search mode
Unlike most other website auditing software, Website Auditor lets you customize the search mode so that you can find tune crawling settings to find specific files on your site.
Save projects in SEO Powersuite Cloud and Dropbox
You might be using several devices or business locations in your business. Now you can save your project data in the cloud in .wsa format and fetch them whenever you need.
Also, you can share any report with other users.
Stay search engine safe and friendly
Another simple but very important I want to emphasize in this Website Auditor review is the options Website Auditor provides us to make our sites more search engine safe and friendly.
The tool supports Google, Yahoo, Bing, Yandex, and other search engine API keys to make sure you access those sites safely. Also, Website Auditor supports dozens of search engine bots emulations to make your site search engine friendly.
Google alone changes its algorithm thousands of times each year. You can specify certain events in your industry or your business side to calculate how those affected your site’s performance. For example, if you revamped the entire site’s theme and structure, you might add it as an event, so in the future, you can get an idea of how it affected search traffic, etc.
Core Web Vitals Audit and Reporting
Google publicly expressed that they use Core Web Vitals as a ranking factor.
Make your site search engine-friendly by optimizing the site’s speed. WebSite Auditor calculates the site speed and recommends instructions to make pages load faster. Watch the video tutorial below to learn more.
Website Auditor Pricing
Downloading Website Auditor software is free. But, to get access to certain features such as Whitelabel reports, you will have to upgrade your plan. It provides three plans.
|Store projects in SEO Powersuite Cloud||None||5||100|
|The maximum number of URLs supported||500||Unlimited||Unlimited|
|Copy your data to a spreadsheet for analysis||No||Yes||Yes|
|Professional content optimization advices||Partly||Yes||Yes|
|Custom search mode||No||Yes||Yes|
|Create on-page optimization HTML reports||No||No||Yes|
|Make your reports available online||No||No||Yes|
|Save reports to your computer||No||No||Yes|
|Report publishing profiles||No||No||Yes|
|Run scheduled tasks automatically||No||Yes||Yes|
If you wish to use the free version, you won’t receive search engine algorithm updates.
Review of WebSite Auditor Pricing
So, which plan is best suited for you?
- If you are just getting started and want to give WebSite Auditor a try, download WebSite Auditor software free.
- But, if you want to use it for your own site and get more in-depth professional SEO advice, the Professional plan is for you.
- The Enterprise plan is for you if you are a digital marketing agency, freelancer, or enterprise-level business.
This WebSite Auditor review is based on the Enterprise level features. So, you know every aspect of this SEO software.
Website Auditor Review: My Experience
I have been using WebSite Auditor since 2018. When it ran a special offer for the Enterprise Lifetime plan, I bought it immediately. At that time, I already knew what this tool was capable of.
Since then, WebSite Auditor has been my only tool when it comes to auditing any website for SEO. According to my experience, since this is desktop-based SEO software, you should have a powerful computer to run it properly. If your site is too big, it will take some time; I meant hours to full site audit and suggesting content optimizations. Although I have a Website Auditor Enterprise license, I could use only one computer at once.
Regarding updates, Website Auditor updates their software regularly and search engine algorithm for all countries. But, you must have an ongoing subscription to receive search engine algorithm updates.
In April 2020, Website Auditor was on ProductHunt to introduce their back-then new product (or feature, I would say), the SEO Content Editor – Write and optimize site’s content based on SERP data.
I asked them to add a WordPress plugin so that WordPress users can optimize content within the WordPress post editor. But, still not a good response so far.
In my opinion, if you use a CMS like WordPress, Content Editor on Website Auditor is useless unless they can provide a plugin to optimize content within the WordPress editor.
WebSite Auditor is a well-established SEO software used by many people, from small business owners to Fortune 500 companies such as Amazon.com, Disney, IBM, Apple, and Microsoft. So, the future of WebSite Auditor is bright.
Website Auditor Review: Pros and Cons
I have used many SEO tools over the years. Here are the pros and cons of the Website Auditor according to my experience. Let us know your Website Auditor reviews in the comment form below.
- Audit small to large websites. No limit on the number of URLs to be optimized.
- Only pay for algorithm updates. No addons. No hidden fees.
- Works on Windows, Mac OS, and Linux-based operating systems
- Proxies and other facilities to operate faster
- Automatic website auditing with tasks and alerts
- In-depth technical audit
- In-depth content audit
- Events to record and track timeline of changes and results of your SEO efforts
- Site Visualization report
- TF-IDF and Page Speed reports
- Insightful reports
- Publishing options
- 30-Days moneyback guarantee
- If you have a lot of pages and resources on your site, it could take some time to finish the site auditing process.
- You will have to use a computer to use WebSite Auditor. So, It may not work on older computers or those with less memory and processing power.
- Since Website Auditor is software, no API or WebHooks are available for development processes.
- No WordPress plugin for uses like content optimization
Website Auditor Alternatives
In this Website Auditor review, I talked about every detail about the Website Auditor SEO PowerSuite software and how to use it, pricing, features, etc. But, it is not the only SEO audit software in the market. There are several. I will list some of them in this review on Website Auditor.
- Semrush — One of the best online tools for digital marketing that equipped with over forty tools for SEO, SEM, Content marketing and Social media marketing. If you were looking for a powerful SEO tool with site auding capabilities, give Semrush a try using one these Semrush promo codes. Learn more in this in-depth Semrush review.
- BrandOverflow — BrandOverflow has an-inbuilt site auditing tool. Find out more in this review of Brand Overflow.
- Screaming Frog — One of the best alternaitve WebSite Auditor software for professionals. It provides both free and premium plans.
- Ahrefs — Another online alternative for WebSite Auditor.
- DareBoost — A web analysis and site speed test tool.
- Site Analyzer — An online website analyzer and optimizer tool.
- Woorank — Site Crawl tool is a product by WooRank.
Frequently asked questions
How do you use a website auditor?
The steps will be different based on the interface and procedure of each site audit tool. But, the basic method involves entering the domain URL and allowing the website auditor to crawl your site. Find how to audit your site with WebSite Auditor in this tutorial.
What is website audit?
The website audit is the process of inspecting a site to uncover associated issues from technical to search engine optimization.
What is WebSite Auditor?
WebSite Auditor is the site audit software offered under the SEO PowerSuite package by Link-Assistant.Com company.
Which one is the best tool to do SEO audit for your website?
How do I analyze SEO for my website?
Website Auditor Review Conclusion
If you have a website or a blog that drives traffic to your business, you should be careful of search engine optimization. One fundamental factor for better ranking at SERP consistently is maintaining your site cleanly without issues. Be it technical issues, poor content optimization, or site speed optimization, WebSite Auditor got you covered.
In this Website Auditor review, I talked about what the Website Auditor is and how to use it properly step by step. If you read this Website Auditor review completely, you will get an idea of what you can achieve with this professional SEO software.
Website Auditor is one of my best SEO tools for auditing sites and optimizing existing content. So, what are your reviews on Website Auditor? Would you recommend this software to others?
WebSite Auditor Review 0.0
Flexibility & Usage Compatibilities
WebSite Auditor makes your site healthy and error-free by crawling every corner of your entire website and suggesting recommendations for errors. Its wide variety of features such as Page Audit and Site Visualization are second to none other site auditing tools. Also, TF-IDF reports, Content Optimization tools will definitely come in handy in many circumstances. WebSite Auditor’s advanced features such as crawling settings, proxy rotation, and multiple publishing options will always be helpful, no matter if you are a blogger or a large agency owner.
Do not look further if you are seriously thinking about getting a world-class, premium website auditing tool. WebSite Auditor is your solid solution. Download it for free and see how it can make a real difference to your business’s bottom line.
- Reliable and consistent performance. No hiccups
- Regular updates
- Compatible with all major operating systems
- Flexible features to customize website auditing procedure
- Content optimization tips, report builder, save projects on the cloud, share reports with others, automation settings, and more.
- You need to have a good computer to run the application smoothly
- It will take time to finish auditing a large website