SEO Powersuite WebSite Auditor Review 2023: The Best Site Auditor?

In this ultimate WebSite Auditor review, you will find out the pros and cons, features, and pricing of WebSite Auditor SEO software. And whether it’s worth investing when there are many cloud-based tools to audit sites online.

Writing content is one thing. Marketing content is another thing. But optimizing content to rank on the first page of search engines is another whole thing.

Chances are, over time, your site will become slow and start to have many issues ranging from technical to content optimization. Some of them are:

• Broken internal and external links
• Empty title tags and alt text
• HTTPS issues
• Heading tag implementation issues
• Indexing and crawling issues
• Keyword optimization issues (over-optimization and lower-optimization)
• Poor keyword research practices
• Poor internal linking practices
• Unoptimized content

That is why you must audit your website from time to time. When considering a good site audit tool, there are several options. But, only a handful of selections offer excellent services to audit a website thoroughly.

Website Auditor is such a world-class site auditing software. In this Website Auditor review, I will walk you through every step of the site auditing and content optimization process. So, make sure you read this Website Auditor review entirely to catch them all!

Introduction

WebSite Auditor is an SEO site auditor software equipped with numerous tools and features to help you conduct simple to an advanced complete SEO site audit.

The software was developed by a well-known Belarus-based SEO company called Link-Assistant. They have been around the SEO industry since the 2005’s. Viktar Khamianok is the CEO and owner of Link-Assistant.Com. They are famous as an SEO company that provides the best SEO software collection called SEO PowerSuite. But, they have another popular cloud-based tool called Awario. Awario is a brand reputation management tool with high-quality features. Learn more.

SEO PowerSuite is the kit of SEO software developed and maintained by the Link-Assistant team. It consists of several key tools.

• Rank Tracker — Measure all your SERP rankings in one place on your desktop. Rank Tracker is known as one of many of the best rank tracker software.
• Website Auditor — An all-in-one SEO website auditor software.
• SEO SpyGlass — Manage all your link-building campaigns in one place
• Link Assistant — A link-building tool equipped with various tools to get quality backlinks to your site.

All SEO software in SEO Powersuite is high quality. In today’s review on Website Auditor, you will learn everything you need to know about SEO Powersuite Website Auditor software.

Overview of WebSite Auditor

As the name suggests itself, WebSite Auditor does one thing. And it does it pretty well. In the current age, a website consists of numerous elements. It goes from simple paragraphs and images to advanced dynamic content via HTML DOM. Today’s sites are interactive and provide extensive options for website owners to customize their sites to improve user experience.

But, sometimes, those options can be disadvantageous from SEO’s perspective. If you do not maintain your site’s health well, the site can become slow and bloated and lose SERP rankings. Google uses user experience as a search engine ranking factor. They calculate it via more than one parameter.

That is where WebSite Auditor SEO software comes into play. A normal person can’t audit an entire website with 1,000’s internal pages and hundreds of thousands of external links.

WebSite Auditor crawls your site page by page (In SEOPowersuite Bot’s eye or Googlebot or other search engine bot’s eye) and all linked external links and scripts and looks for technical errors.

Apart from that, it also analyzes your content and suggests TF-IDF keywords make your content more search engine friendly. Its reports are also one of the most beautiful I have ever seen.

So, in this new Website Auditor review, I will dive into the Website Auditor SEO tool and explore various tools. As a Website Auditor Enterprise user myself, I could not wait until writing this review on Website Auditor!

Website Auditor Review: How to use

If I do not show how to use website auditor properly, it is not a complete article on the SEO Powersuite Website Auditor review. I have been using it to audit sites, including this site, others, and all my clients’ sites.

Download Website Auditor

As a complete, user-friendly SEO software, Website Auditor can be downloaded and installed on Windows, Mac, and Linux-based operating systems.

Unlike most other site audit tools, Website Auditor works with sites with any language for any country’s search engine and is available in different languages.

System Requirements

Requirement	Minimum	Recommended
Processor	Intel/AMD single-core	Intel/AMD dual-core or better
CPU clock speed	1 GHz	2 GHz or more
Computer memory (RAM)	4096 MB	8192 MB or more
Internet connection	56 Kbps dial-up	Broadband
Operating system	Windows 2008 R2 or Higher	Windows 10
Oracle JRE/JDK	32/64-bit, version 1.8 or newer	The latest 64-bit version

Website Auditor free download

You can use the Website Auditor free license that has no limitations for free for life.

Click here and visit the Website Auditor download page. Enter your name and email address to download the software and generate a license key.

Next, install the software on your computer and wait until it loads. Now let’s dive into the next chapter of the Website Auditor review.

Create Project

A project in Website Auditor is a place where you manage a site. You can create unlimited projects with the Website Auditor and manage all your sites and clients’.

Enter the main website URL as shown in the screenshot below and click the “Finish” button.

Website Auditor will start crawling your site from the home page and dive into every page of your site, even orphan pages. Orphan pages are not linked to other pages on the same site.

Now you will have a screen similar to this.

Click on the update button and select the fields you want to update.

Note: You will have to make the necessary settings on Google Analytics Data to use some features.

Interface

WebSite Auditor is equipped with many features. From day one, they enhanced the application’s performance and made it so advanced. Here is a glimpse of the Website Auditor interface. (Duration of video: 22 seconds)

Moz API Settings

Moz introduced Domain Authority (PA) and Page Authority (PA) measures that indicate how influential a site or page is from an SEO perspective. It is calculated based on many variables. But, backlinks and popularity across social networks are some of the critical elements.

Note: Domain Authority is not a Google ranking factor and does not affect the SERPs. But, its indications on SERP are apparent according to many people. However, I have beaten many high DA sites on Google SERP for numerous competitive keywords purely having quality and resourceful content.

Website Auditor allows you to add your Moz API keys so that you will get DA and PA for all your website pages. Go to Preferences > Global Preferences > Moz API Settings and add your keys. Get your free Moz API key over here.

Crawler Settings

Another key element I want to emphasize is another crucial element in this Website Auditor review: the ability to change crawlers. Unlike most other site content auditors, Link Assistant Website Auditor allows you to choose which crawler Website Auditor should use while crawling.

For instance, If you enable Googlebot, Website Auditor will crawl your site as Googlebot does. You will not get those data if your Robots.txt specifies that Googlebot does not follow a specific path. But with SEO-Powersuite-Bot, you can overcome this.

Website Auditor supported crawlers:

• SEO-Powersuite-Bot
• Googlebot
• Googlebot-Mobile
• Googlebot-News
• Googlebot-Image
• Googlebot-Video
• Bingbot
• YandexBot
• Custom

And it includes more settings that are extremely valuable to customize how the Website Auditor scans your site.

Here are some things you can customize in the Crawler settings:

• Search for orphan pages
• Limit scan depth
• Crawl as a specific user agent
• Exclude pages from scanning
• Specify resources to collect
• Limit the number of requests to the page
• Execute Javascript
• Make Website Auditor Ignore URL parameters
• Crawl subdomains
• Crawl password-protected pages

Also, you can specify the number of simultaneous tasks to perform in a given time. Go to Global Preferences > Miscellaneous Global Settings.

If you want to use a Website Auditor for clients’ work, I recommend using Proxies to speed up the crawling process and make your IP not blocklisted.

Website Auditor Review: Tools

Site Structure

The Site Structure tool shows all details about a site on the macro level. Use this tool to get a complete picture of your site’s structure and health.

All Resources

Get to know each resource of your site and its details.

Pages

Go a step deeper and analyze the site structure by page level. In this screen, you can map keywords to optimize and collect data such as Open Graph & Structured data markup, Links & technical factors, page traffic info, and Google Page Speed data.

On the low side of the screen, you will see several tabs.

1. Links to page
2. Links from page
3. Images
4. All resources
5. Page Speed

Website Tools

One of the key features I want to discuss in this review on Website Auditor is the Website Tools.

Sitemap builder

Once the Website Auditor scans your site, it will sophisticatedly find the optimal site structure and let you build a sitemap.

Since WebSite Auditor is a complete Website Auditor, it lets you filter pages and customizes the sitemap. Ex: Set priority indexing, frequency, and Hreflang

Robots.txt builder

Build advanced Robots.txt files for specific search engine bots easily.

Scheduled tasks and alerts

Suppose your site is updated very frequently, and you can’t spend time rebuilding the project in Website Auditor manually. Now you can set scheduled tasks and alerts to update data automatically and even build reports.

Custom search

One of the underused tools in WebSite Auditor software is the Custom search. It allows you to search your site based on the CSS selector and contains, does not contain.

New Workspace

Want to add your workspace and customize it? Website Auditor makes it super easy!

Customize Workspace columns

Another small but helpful feature I want to show in this WebSite Auditor review is the editing columns. If you want to see any specific detail about your site first, you can reorder them here too.

Site Audit

View the overview of the site audit report on the screen. You will see that the Website Auditor lists all errors, warnings, and information related to technical SEO and recommend fixes.

This screen consists of nine parts:

1. Indexing and crawlability
2. Redirects
3. Encoding and technical factors
4. URLs
5. Links
6. Images
7. On-Page
8. Page Speed
9. Localization

Visualization

One of my favorite parts of the Website Auditor is the Site Visualization section. This is an illustrated version of your site. For instance, I came to this screen and found any broken link page (colored in red) and fix from my WordPress dashboard.

Some features of the WebSite Auditor Visualization tool

• See the site structure based on the Click depth, InLink Rank, or page views. Each option has its importance
• See power pages of your site easily
• Know orphan pages
• Identify pages with lower internal links

Please note that this visualization graphic will not look the same. It is based on the crawler settings, and the pages crawled.

Page Audit

In this section, you will analyze each page on the page level. Website Auditor’s Page Audit tool consists of several sub-tools to optimize content for SEO.

Keyword Map

WebSite Auditor does not help in keyword research. You can use a tool like Semrush, BrandOverflow, or WriterZen to find keywords for content. But, WebSite Auditor helps in optimizing content to rank better.

The first step is selecting your targeted county and the device. USA and Desktop are selected by default.

The second step is mapping keywords for individual pages so that the SEO PowerSuite WebSite Auditor can analyze SERP and suggest page optimization tips.

You can remove any mapped keyword by right-clicking on the mapped keyword and clicking the ‘unmap from this page option.

Once clicked on the ‘Add‘ button, the Website Auditor will start to analyze your page, competitors’ pages, top SERP, keyword statistics, and others.

This leads to the next tool inside Page Audit.

Content Audit

Like Site Audit, the Content Audit tool shows technical SEO issues. But on the page level.

You can see major issues associated with the current page on the left panel.

• Title
• Meta Tags
• Body
• Images
• Markup

Click on the “Competitors” tab to compare your page against competitors on SERP.

Content Optimization for different search engines

One feature I like seeing in the WebSite Auditor is optimizing content for different search engines. Optimizing content means analyzing SERP for search engines.

Click on the gear icon at the top right corner of the screen and select the ‘Manage search engines‘ option.

WebSite Auditor is the SEO site audit tool I have seen with many search engines supported. You can even use separate search engines for each page. Whether your site targets a local or international audience, Website Auditor has you covered!

Manage competitors for analysis

Website Auditor of SEO Powersuite lets you customize the competitors on the content analysis process. This will be helpful for you to exclude any domain, such as Wikipedia, Amazon, or Walmart, or include any competitor you want to defeat in SERPs.

Technical Audit

We use the Site Audit tool to measure a site’s or page’s technical issues. WebSite Auditor does this job pretty well.

Technical Audit consists of these details:

• Page Availability
• Mobile Friendliness and Page Speed
• Encoding and technical factors
• URL
• Links

Select any Technical alert and see all details. For example, here is the mobile Page Speed report for this article: https://www.pitiya.com/tumblr-seo.html

Content Editor

Content Editor is the following tool I want to discuss a bit in this Website Auditor review. This tool makes WebSite Auditor the best SEO audit tool for any user. Whether you use WordPress, Brizy Cloud CMS, Squarespace, Weebly, or any other content management system, you will love it.

How to use Content Editor in Website Auditor

The first step is selecting the edit mode.

1. Browser mode
2. Document mode

I selected the browser mode. Why? Because it looks cool! 🙂

Watch the video below to find options in the Content Editor in Website Auditor.

Here is how you can use the Content Editor features to optimize content to rank better in search engines.

• Edit the post title and description to increase click-through rates for keywords and appear better in SERPs.
• Use the mapped keyword section to find any overstuffed or over-optimized keyword. Highlight them to see where keywords are placed
• WebSite Auditor suggests keyword phrases based on competitors’ content using the TF-IDF mechanism. Utilize recommended keywords in your content to increase search traffic.
• Identify all top competitors in SERP.
• Get People Also Asked questions in Google SERP. Use them in your content.
• Know most used keywords in the Word Count

Finally, download PDF to get all recommendations in one file. See an example PDF from here.

TF-IDF

TF-IDF stands for Term Frequency – Inverse Document Frequency. In simply put, the TF-IDF tool analyzes the top-ranking page content of competitors and yours.

For example, if you have written an article about Keyword research and your article does not cover long-tail keyword research. Still, your competitor does, and their sites are ranking higher, the WebSite Auditor’s TF-IDF will suggest long-tail keyword research topics in the keyword recommendations.

I use the TF-IDF report to find topics and keywords to be included in my existing content. By doing that, I could increase keyword ranking for existing ranking ones (because of the increased quality of the articles) and rank for new ones (because of new keyword additions).

Here is what Website Auditor’s TF-IDF report suggests for my post on SEO tools: https://www.pitiya.com/best-seo-tools.html

• Add ‘Chrome extension’ related info to content. (As of writing this Website Auditor review, that article does not include any Chrome extension SEO tool)
• Use content related to ‘broken links’ more. Apparently, my competitive pages include more details about broken link checkers.
• The Website Auditor recommends more use of the ‘keyword difficulty’ search phrase. Website Auditor found the particular term is related to my content. (Why not? Shouldn’t a guide to SEO tools has at least one keyword difficulty checker?)

WebSite Auditor’s Page Audit toolset consists of many tools to optimize your existing content for search engines.

Domain Strength

The last tool of the Website Auditor is the Domain Strength. In fact, it is a simple report that you can do nothing but see your domain’s overall details.

The domain strength is a score scale from 0 to 10. The higher the score means your site will perform better in SERPs. The score is based on numerous SEO factors such as domain age, the number of backlinks, and social signals.)

Website Auditor Review: Reports

The last feature I want to talk about a bit in this Website Auditor review is the reports.

Since I have a Website Auditor Enterprise license, I can generate Whitelabel SEO reports for my clients.

First of all, you will have to set up the company profile by going through Preferences > Company Profile. You can add your company name, website URL, contact email address, business address, and company logo on this page.

The next step is adding a Customer Profile for the particular project. The customer profile is a project-specific setting. So you can have a unique customer profile for each client.

Create report templates

One feature I cannot resist discussing in this Website Auditor review is creating report templates according to your needs.

Click on the plus icon.

Select the template type and give it a name.

Now you can customize the SEO audit report as you’d like. The drag-and-drop report builder makes it easy for anyone to create amazing-looking reports.

Publishing options

Another fantastic feature I’d like to emphasize another significant part in this Website Auditor review: Publishing options. Like in Brizy Cloud, Website Auditor makes it easier for users to publish their reports with diverse options.

When using WebSite Auditor, you must create a publishing profile. A publishing profile lets you pre-define a method of exporting SEO audit reports.

Options are:

• Publish online and send the URL via email
• Email as an attachment
• Save to your hard drive
• Upload onto a website via FTP

Each publishing profile has different settings. Once done, you can easily export each report’s HTML or PDF version.

Page Audit reports

Like site audit reports, you can see a dedicated reports section in the Page Audit section. Unlike the Site Audit reports section, you can export reports for each page here.

Share reports online

WebSite Auditor is SEO software. But, it lets you share your site audit reports online. Click the ‘Share’ button, copy the link and share with your clients. The report is saved on your SEO Powersuite Cloud account.

Quick save

Use the “Quick Save” button to save a report instantly. PDF and HTML versions are currently supported.

Well, that is how you use Website Auditor!

Apart from these features, Website Auditor consists of many features that you would find useful. Here are some.

Website Auditor Review: Features

There are many site auditors with a different range of features and limits. But, WebSite Auditor goes beyond limits and provides fascinating features. I will briefly present some in this Website Auditor review.

Desktop software

You will not find many desktop site-auditor software every day. In my opinion and experience using several other tools, Website Auditor is THE best for desktop site auditing tools.

The downside is that the performance depends on your computer’s power. You can use a VPS (Virtual Private Server) and run Website Auditor software on it.

To improve the Website Auditor’s performance, it offers various functionalities.

• Human emulation
• Specify user agents
• Proxy rotation
• Captcha settings
• Safe query mode

Custom search mode

Unlike most other website auditing software, Website Auditor lets you customize the search mode so that you can find tune crawling settings to find specific files on your site.

Save projects in SEO Powersuite Cloud and Dropbox

You might be using several devices or business locations in your business. Now you can save your project data in the cloud in .wsa format and fetch them whenever you need them.

Also, you can share any report with other users.

Stay search engine safe and friendly

Another simple but very important I want to emphasize in this Website Auditor review is the options Website Auditor provides us to make our sites more search engine safe and friendly.

The tool supports Google, Yahoo, Bing, Yandex, and other search engine API keys to ensure you safely access those sites. Also, Website Auditor supports dozens of search engine bots emulations to make your site search engine friendly.

Events

Google alone changes its algorithm thousands of times each year. You can specify certain events in your industry or your business side to calculate how those affected your site’s performance. For example, if you revamped the entire site’s theme and structure, you might add it as an event, so in the future, you can get an idea of how it affected search traffic, etc.

Core Web Vitals Audit and Reporting

Google publicly expressed that they use Core Web Vitals as a ranking factor.

We're announcing that page experience ranking signals for Google Search will launch in May 2021. This will combine Core Web Vitals and previous UX-related signals.

Learn more: https://t.co/OrrR8LDl1a

— Google Search Central (@googlesearchc) November 10, 2020

Make your site search engine-friendly by optimizing the site’s speed. WebSite Auditor calculates the site speed and recommends instructions to make pages load faster. Watch the video tutorial below to learn more.

Website Auditor Pricing

Downloading Website Auditor software is free. But, you will have to upgrade your plan to get access to certain features such as Whitelabel reports. It provides three plans.

1. Free
2. Professional
3. Enterprise

Feature	Free	Professional	Enterprise
Store projects in SEO Powersuite Cloud	None	5	100
The maximum number of URLs supported	500	Unlimited	Unlimited
Copy your data to a spreadsheet for analysis	No	Yes	Yes
Professional content optimization advices	Partly	Yes	Yes
Custom search mode	No	Yes	Yes
Create on-page optimization HTML reports	No	No	Yes
Make your reports available online	No	No	Yes
Save reports to your computer	No	No	Yes
Report publishing profiles	No	No	Yes
Run scheduled tasks automatically	No	Yes	Yes
Yearly price	$0	$125	$299

You won’t receive search engine algorithm updates if you wish to use the free version.

Review of WebSite Auditor Pricing

So, which plan is best suited for you?

• If you are just getting started and want to give WebSite Auditor a try, download WebSite Auditor software for free.
• But, if you want to use it for your own site and get more in-depth professional SEO advice, the Professional plan is for you.
• The Enterprise plan is for you if you are a digital marketing agency, freelancer, or enterprise-level business.

This WebSite Auditor review is based on the Enterprise level features. So, you know every aspect of this SEO software.

Website Auditor Review: My Experience

I have been using WebSite Auditor since 2018. When it ran a special offer for the Enterprise Lifetime plan, I bought it immediately. At that time, I already knew what this tool was capable of.

Since then, WebSite Auditor has been my only tool when it comes to auditing any website for SEO. According to my experience, since this is desktop-based SEO software, you should have a powerful computer to run it properly. If your site is too big, it will take some time; I meant hours to full site audit and suggest content optimizations. Although I have a Website Auditor Enterprise license, I could use only one computer at once.

Regarding updates, Website Auditor updates their software regularly and search engine algorithm for all countries. But, you must have an ongoing subscription to receive search engine algorithm updates.

In April 2020, Website Auditor was on ProductHunt to introduce their back-then new product (or feature, I would say), the SEO Content Editor – Write and optimize the site’s content based on SERP data.

I asked them to add a WordPress plugin so that WordPress users can optimize content within the WordPress post editor. But, still not a good response so far.

In my opinion, if you use a CMS like WordPress, Content Editor on Website Auditor is useless unless they can provide a plugin to optimize content within the WordPress editor.

I use the RankMath Pro SEO plugin and other content optimization tools such as WriterZen and Semrush (SEO Writing Assistant)

WebSite Auditor is a well-established SEO software used by many people, from small business owners to Fortune 500 companies such as Amazon.com, Disney, IBM, Apple, and Microsoft. So, the future of WebSite Auditor is bright.

Website Auditor Review: Pros and Cons

I have used many SEO tools over the years. Here are the pros and cons of the Website Auditor according to my experience. Let us know your Website Auditor reviews in the comment form below.

Strengths (Pros)

Weaknesses (Cons)

Website Auditor Alternatives

In this Website Auditor review, I talked about every detail of the Website Auditor SEO PowerSuite software and how to use it, pricing, features, etc. But, it is not the only SEO audit software in the market. There are several. I will list some of them in this review on Website Auditor.

1. Semrush — One of the best online tools for digital marketing that is equipped with over forty tools for SEO, SEM, Content marketing, and Social media marketing. If you were looking for a powerful SEO tool with site auditing capabilities, give Semrush a try using one of these Semrush promo codes. Learn more in this in-depth Semrush review.
2. BrandOverflow — BrandOverflow has an-inbuilt site auditing tool. Find out more in this review of Brand Overflow.
3. Screaming Frog — One of the best alternative WebSite Auditor software for professionals. It provides both free and premium plans.
4. Ahrefs — Another online alternative for WebSite Auditor.
5. DareBoost — A web analysis and site speed test tool.
6. Site Analyzer — An online website analyzer and optimizer tool.
7. Woorank — Site Crawl tool is a product by WooRank.

Frequently asked questions

Website Auditor Review Conclusion

If you have a website or a blog that drives traffic to your business, you should be careful of search engine optimization. One fundamental factor for better ranking at SERP consistently is maintaining your site cleanly without issues. Be it technical issues, poor content optimization, or site speed optimization, WebSite Auditor got you covered.

In this Website Auditor review, I talked about what the Website Auditor is and how to use it properly, step by step. If you read this Website Auditor review thoroughly, you will get an idea of what you can achieve with this professional SEO software.

Website Auditor is one of my best SEO tools for auditing sites and optimizing existing content. So, what are your reviews on Website Auditor? Would you recommend this software to others?