In this PixelMe review, you will find if PixelMe is worth it and some PixelMe alternatives to make a better decision.
The competition for converting users into leads and leads into customers have got very rogue over the years. Now, online advertising has changed a lot and new traffic sources and marketing channels and tactics have emerged.
However, if you’re a smart marketer, you would be utilizing “retargeting” on your ads campaigns. If you’re not, then you should implement it right now!
Today, I am going to review a tool that I have been using for some time.
Table of Contents of PixelMe Review
What is PixelMe and How Does it Work?
In simple words, PixelMe is a link shortener that adds retargeting pixels to every link you share.
If you’re an eCommerce site owner, blogger, SaaS business owner, and a social media marketer who wants to,
You should be considering using PixelMe for your business.
Here’s how PixelMe works:
It’s a very simple three-step process.
- Shorten an URL using PixelMe and share it on social networks.
- People click on a shared link. PixelMe adds retargeting pixels into each visitor’s computer.
- Create custom audiences based on each link shared and interests.
PixelMe Key Features
PixelMe will automatically include retargeting pixels in every link you shorten. It works same as other URL shortening services like Bit.ly, Tinyurl.com or smarturl.com, but better for you.
- Destination URL: The full website or web page address including https://.
- Branded domains: Use the PixelMe.me default domain or own domain name. I recommend using your domain name.
- Retargeting Pixels: Select retargeting networks you want to integrate with the shortening link.
- UTM parameters: Add UTM tracking parameters so that you can track link performances such as conversions through your Google Analytics account.
- Folders and Tags: Organize your link so that you can manage them easier later on in your PixelMe account.
Measure Link Performance
Analytics is one of the most important aspects when it comes to advertising.
PixelMe tracks every link click including the number of total clicks, number of unique clicks. Therefore you can analyze data and resonate with patterns and audience interests, so that will eventually help out you to make high-quality ads.
Here is the screenshot of Global Stats page of my PixelMe account. PixelMe link shortener tracked over 7,000 link clicks in past six months alone.
Also, PixelMe tracks geo-locations of users, referring websites, browsers and operating systems used. Very useful statsistics if you are looking for a tool for paid advertising.
Global Stats is a good measure to get a quick glance on the performance of your links. But, PixelMe got even deeps and let you see statistics of individual links.
As you can see, PixelMe’s link statistics also provide the same information as Global Stats.
Personally, I hesitate to click links that are shortened with services like Bit.ly or tinyurl.com. Or I open them in Incognito window for safety purposes.
However, branded shortened links aren’t unsuspicious and resonate with a brand. That’s why PixelMe allows you to map your own custom domain name so you can share branded shortened links that track every visitor.
You barely could change slugs in most free URL shortening services. PixelMe makes it easier for you to create beautiful and easy-to-remember sharable links such as yourdomain.com/fb.Custom Slugs will not only make your links unsuspicious but also increase click-through rates which is a paramount factor in any online advertising campaign.
Multi Ads Platform support
You may want to add multiple retargeting pixels at once. Or add only Facebook and Twitter retargeting pixel codes. Do not worry. PixelMe eases it to retarget based on ads-platform you would prefer.
Currently you can add retargeting pixels of these ad platforms.
- Google Adwords
- Twitter Ads
- LinkedIn Ads
- Pinterest Ads
- Quora Ads
- Nexus Segment
Also PixelMe supports more tracking tools.
- Google Analytics
- Google Tag Manager
Custom Code integration
Another very interesting feature I want to emphasize on this PixelMe review is now you can add custom codes to the links you share. See the screenshot below.
Want to shorten multiple links at once? Simple copy and paste links you would like to shorten.
Bulk import redirections feature is very helpful if you are moving from another link shortening service such as Google link builder or want to create shortened links at bulk.
Custom Index and 404 pages
Redirect visitor to a new page or show them a custom 404 page when he/she visited a dead link or an unexisting link.
In similar passion, redirect user to a custom URL when he/she tries to see the index page.
QR code builder for links
Another very fascinating feature I want to showcase in this Pixelme review is the QR code generator for links.
What are QR codes?
The QR in the name stands for quick response, expressing the development concept for the code, whose focus was placed on high-speed reading.Qrcode.com (source)
How to generate a link QR code?
Pixelme makes it so easier to generate a QR code image. Simply, click the QR code icon by selecting the specific link.
Here’s the QR code for SEMrush I generated on PixelMe. Scan the code on your mobile to access the link.
So, PixelMe can be used as a QR code generator with link tracking and pixel retargeting capabilities!
Invite your teammates to contribute and manage your PixelMe account.
Is PixelMe Worth it?
I have used many URL shortening and tracking tool over the years. (I will list some of them under the section of PixelMe alternatives)
But, PixelMe was the first URL shortening tool that came with pixel retargeting features for me. And it improved a lot over the years.
If you’re doing any kind of paid advertising, then you should clearly make use of Retargeting. Because it allows you to,
- Create custom audiences
- Understand customer interests
- Identify customer behaviors
- Create lesser targeted ads
- Increase click-through rate and so decrease CPC costs
- Increase ROI
Since PixelMe supports multiple ad platforms, you could easily create targeted ads on each advertising network faster.
So, it doesn’t matter if your potential customer checks their Twitter feed at 8:03 AM, browse picture quotes on Pinterest at 10:45 A.M, check daily stories in Instagram at 11.28 A.M, check email messages in Gmail at 1:52 P.M, answer some question in Quora at 5:38 P.M and chat with their friends in Facebook messenger at late night.
You will always be able to target your potential customer wherever they are because you know he/she is interested in your product.
The opportunities are enormous to make use of link retargeting pixel at once to grow your business.
You should take your time to think how you could use PixelMe to reduce advertising costs and increase your overall revenue.
PixelMe’s paid pricing starts from $29 per month. PixelMe’s pricing is based on the number of link clicks consumed a month.
PixelMe has a free plan as well. But, it comes with many limitations such as the inability of using retargeting pixels and using a custom domain.
As a PixelMe lifetime account owner, I would recommend this tool for any kind of marketer who is utilizing or intending to use paid advertising.
For a limited time, you could get 10% OFF on yearly plans with the following PixelMe coupon code.
Like, Don’t Like
What I Like
- Support Multi-Ad platform Retargeting Pixels Integration
- Browser extension
- Custom Domain
- Custom Slug
- Edit destination URL
- QR code generator for links
- Workspaces to manage multiple domains
- Import links
- Link export via CSV
- GDPR consent
What I Don’t Like
- No agency features
- No password protected links
- Cannot edit the preview of shortened URLs in social media and search engine result pages
PixelMe is one of its kind. But, there are more link shortening tools with common and unique features. Here are some of the best PixelMe alternatives.
Replug might be the best Pixelme alternative.
I have already migrated many of my PixelMe links to Replug.
It is not because PixelMe is not good but Replug is better in terms of features offered and the ease of use overall.
Replug is a powerful URL shortener and a very good alternative to Pixelme. Here are a few reasons why Replug is a better replacement for PixelMe.
- Unlimited campaigns
- Bio-Links — Bio landing pages for Instagram, TikTok, etc.
- Link masking
- Customize search engine preview of links
- Password-protected links
- Set link expiry date
- Custom favicon for links
- Edit, pause, archive and delete links
- Daily, Weekly, or Monthly link report to your email
- Seamless integration with ContentStudio. (read my review to learn more.)
- Deep linking for applications
- White-Label dashboard for agencies
- Manage team members and clients
Check out this Replug review to learn more about Replug link shortner.
Watch this explainer video to learn how Replug works.
PixelMe vs Replug
Replug offers many unique and common features compared with PixelMe. Here’s a comparison table.
|Custom retargeting pixels||Yes||Yes|
|Branded URLs (i.e: Custom domain)||Yes||Yes|
|Bio Landing Pages||No||Yes|
|Custom Index and 404 redirection||Yes||Yes|
|QR code generator||Yes||Yes|
|RSS feed to links||No||Yes|
|Display custom widgets on web pages||Yes||Yes|
|Price for 5,000 clicks (a month)||$29||$19|
If you are looking for a good Pixelme alternative with unlimited clicks, Rocketlink might be for you.
Yes, you read it right! Rocketlink charges based on links you created not the number of clicks your links got. That means your links could get an unlimited number of clicks theoretically but you pay the same price!
Watch this explainer video to learn more about RocketLink.io.
Switchy is another Pixelme competitor with common features. One distinct feature of Switch is the ability to A/B test links.
Watch this video to learn about how to short links with Switchy.
More PixelMe Alternatives
I have listed three main alternatives in this review on PixelMe. Here are more sites like PixelMe.
- Retargetkit — Retargeting toolkit for digital marketers
- Shorby — Custom URL shortener for social media marketers and influencers
What is the best PixelMe alternative?
Among different tools like PixelMe you found in this PixelMe review, my favorite and one of daily using tool is Replug.
I think Replug is the best alternative when comparing its features, service performance and pricing with other candidates.
However, if you are looking for a good free URL shortener to short links, I recommend PixelMe. It’s convenient to use the tool as a whole and its free plan is generous enough to let you manage up to 5,000 link clicks per month.
Related: Convertful Review: Build Your List Faster
Final words on PixelMe Review
User targeting is very important in every marketing campaign. Be it a Facebook ad, Google’ PPC ad, or even a mobile push notification ads campaign, if you did not target the users rightly, not only your campaigns will fail but also you will lose your money and time.
Therefore, tools like PixelMe come in handy in situations like user retargeting, QR code generation, etc.
I shared everything related to PixelMe.me and some of the competitors in this PixelMe review. I’d like to know your opinions on using a link shortening tool like PixelMe in your business.
Let me know your reviews on PixelMe in comments below.