8 Best Modern Google Review Widgets for Your Website in 2025

Promoting your products and services is important for businesses. One of the best ways to do this is to create Google review widgets for your website. In this article, we’ll explain what these are, how to create them, and how they can help increase business.

Google Business Profile

Google Business Profile (previously known as Google My Business (GMB)) is a service provided by Google that helps list key details related to a local business so that users can access them without visiting a website.

The interesting part is that Google lets customers add reviews. These reviews are usually shown on the Google search page.

Whether you have a website or not, you should actually care about these reviews.

Why?

Because people heavily rely on online reviews to decide whether to do business with you or not. According to a report by Bright Local, 84% of people trust other customers’ reviews and testimonials as much as they rely on word-of-mouth recommendations.

Since individual reviews are displayed on Google, it will impact your business, whether it’s an online business or an offline business.

By generating more positive reviews on your Google Business listing, you can boost your brand reputation and other aspects.

Luckily for you, there’s a way to get reviews on Google and showcase them on your website.

That is why you should add a Google Reviews widget to your website.

In this article, you will learn how to add a Google Review widget for website free (and customize them).

4 Reasons to Embed Google Reviews Widget on Website

There are many reasons why adding a Google reviews widget on your site can be beneficial. Here are some of them:

Boost Search Engine Rankings

Embedding Google reviews widget code on-site can encourage more people to review your business.

More genuine user reviews mean more user-generated content and keywords on the embedded page. This ultimately helps in improving SERP (Search Engine Result Page) rankings. In addition, more reviews on your Google My Business page means more trust (and popularity).

Regulate Brand Reputation

Google’s customer reviews widget builds a strong brand reputation by bringing transparency between users and brands. Most services listed below allow users to sort reviews based on the time they were posted, star rating, and sentiment. Thus, the widget slowly builds the brand reputation, which is hardly achievable by other means.

Request happy customers to leave a review while asking unhappy customers to provide feedback that you can address and correct privately before they write a bad review. Furthermore, you can automate the review collection process with SMS and email requests.

Ask your satisfied customers to write a review and ask your unsatisfied customers for private feedback first to decrease the number of negative reviews written publicly.

Moreover, the services listed below let you moderate reviews on your site so you can further regulate your brand reputation.

Put Together Social Proof

Publishing Google’s authentic & reliable customer reviews widget to your website acts as social proof for your brand. You can set up a dedicated customer reviews page or embed a testimonials slider widget on your business website and showcase genuine reviews to emphasize the social proof.

Or simply add a Google Reviews rating badge to your site that links to the Google business profile.

UGC = Trust & Loyalty

Website content can easily be manipulated, so user-generated content (UGC) is of higher value when marketing services.

Displaying the UGC Google review widget builds customer trust and loyalty to your brand. It is a great way to showcase and share customer reviews of your business.

It’s an effective way to communicate with customers and can also help you gain valuable insights into how people are using your products or services.

Best Google Review Widgets to Use Today

Elfsight’s Google Reviews Widget

Elfsight is an online service that provides 90+ powerful widgets, tools, and plugins for your website.

For example, using Elfsight, you can add a social feed aggregator, all-in-one reviews widget, Instagram feed section, all-in-one chat plugin, customizable pricing table, YouTube Channel widget, Google Play reviews, and subscription form to your site without needing any coding or design skills.

Its free Google reviews widget is another powerful tool filled with many customization options and settings.

Key features:

• Responsive Google review widget designs: No matter which device your visitors are using, the Google reviews section will be user-friendly
• Demonstrate detailed reviews: Unlike other review platforms, Google reviews display the author’s name, picture, and a link to Google’s account for even fresher reviews.
• Automatic updates: The Elfsight Google Reviews widget fetches all new reviews instantly and updates the site. Thus, it displays fresh reviews and works as a dynamic content section, which, according to many, improves SEO.
• Attract customer feedback: Ask your website visitors to write a review on Google.
• Localize – Change the front end of the Google Places review widget with your language
• Boost search engine rankings: Schema.org markups (enabled by default) inform search engine bots such as Google bots that user reviews are added on the web page where the Google review widget is embedded so that it may get special modifications on Google.
• Filter reviews: Want to hide all the bad reviews from your website? No problem. Filtering options let you decide which (and how many) reviews to show. Furthermore, you can highlight specific Google Reviews based on the author.
• Install on any platform: No matter which CMS or website-building platform you use, Elfsight is very simple and straightforward to install and provides step-by-step tutorials.

Embed Google Reviews widget on website

Use the free widget builder below.

Or create your account on Elfsight from here, search for the “Google Reviews” app from the widgets catalog, and customize it.

Here is a short video that shows how to customize your Elfsight’s Google Places review widget.

Demo

Google Reviews widget created for Disneyland resort, CA.

Features

Elfsight Google Reviews widget for the website provides many features. Here are some of them:

• 7 Google review widget layouts: List, Masonry, Slider, Grid, Carousel, Floating Badge, Embeddable Badge
• Autorotate reviews: Get visitors’ attention by autorotating each review
• Enable/Disable the “Write a review” button: Place the call-to-action to post a review on your Google My Business page
• Three review styles: You can display or hide items such as author’s details, verified badge, business owner’s reply, and images.
• Customizable header: You can Show or hide the widget’s header completely, customize the title and description message, change the header style, and control the visibility of header elements such as average ratings and the number of reviews.
• Customize elements: Easily change fonts, including font family, color, header, navigation controls, rating color, and border.
• Custom CSS: Customize the widget the way you want
• Translate: Localize your widget

Furthermore, Elfsight lets you get feedback in languages other than the widget’s selected language to be translated. You can turn it on or off on the settings panel. One of the best things to do is create multiple Google Reviews widgets on Elfsight and embed them in different parts of your website and funnel.

There is a ‘projects’ feature that allows you to organize brands/businesses, which you can use to manage review widgets for all Google Business Profiles you manage.

Pricing

Elfsight’s Google Reviews Widget has three paid plans, including one free plan.

1. Lite – FREE – One website, one widget, and 200 views limit
2. Basic – $5/month – Unlimited websites, 3 widgets, 5,000 views, Advanced customizations, Elfsight logo removal
3. Pro – $10/month – Unlimited websites, 9 widgets, 50,000 views/widget, Advanced customizations, Elfsight logo removal, AI review translation, 3 projects, 1 team member
4. Premium – $20/month – Unlimited websites, 21 widgets, 150,000 views, Advanced customizations, Elfsight logo removal, AI review translation, 9 projects, 3 team member

Elfsight lets you create a Google Reviews widget for free. But, if you want more features and remove the Elfsight logo from widgets, you should upgrade to a premium plan. If you subscribe to one of the ‘All Apps’ packs, you will get access to other widget types such as Yelp Reviews, Facebook Reviews, Testimonials Slider, and Instagram Testimonials.

Click here to try Elfsight.

Trustmary

Trustmary is an online service that provides tools for businesses to grow through collecting & showcasing reviews, capturing leads and surveys, and displaying social proof notifications. It allows you to display reviews manually or fetch reviews from platforms such as Google Business, Yelp, Facebook, G2, and Capterra and automatically show them on your site using a widget based on your filtering options.

Trustmary’s Google Reviews widget features A/B testing, star ratings in search results, sharing Google reviews on social media, and more.

Features:

• Manage Google Reviews: You can manage all your Google Reviews in one place and organize them by adding tags and filtering based on star rating and status (published, not published, and hidden from Google reviews widgets). Also, you can reply to reviews, decide if you want any of them to show on your widgets, and even download them as images to share on social networks.
• Showcase reviews in different ways: Embed Google reviews on content area (as an inline widget), popup, or badge.
• Filter reviews: Manually pick specific Google reviews or filter reviews based on star ratings and sort them based on the freshness or AI score (which identifies your best reviews and prioritizes them in the widget). However, some essential filtering options, such as content language and reviews with images, are unavailable.
• Review card styles: There are four review styles based on how fields such as name and star rating are structured on the card. Also, you can hide and show each field by clicking the “Edit review style” button.
• Widget layouts: Trustmary’s Google reviews aggregator has four widget layouts: Carousel, Masonry, List, and Wall.
• Customize the widget’s header: Add a custom main title, sub-title, and CTA button. Showcase the overall score (total number of reviews and average rating) and link to request Google reviews.
• Theme: Change the color scheme, fonts, and widget size.
• Reviews Schema.org markup: Get the star rating for the web page where Google reviews are embedded in search results.
• Custom CSS, auto-publishing new reviews, generating images for specific reviews to share on social networks and other channels, a public review profile page, and more.

Here’s a video tutorial on how to use Trustmary to add Google Reviews to your website:

Demo

Following Google Reviews aggregator was created for The Great Pyramid of Giza.

Pricing

Trsutmary’s Google Reviews widget is free to use, with a limit of up to 200 monthly page views. The free plan allows unlimited reviews on unlimited widgets and features such as review management, goal tracking, public review profile page, and AI score. To remove the Trustmary brand from widgets and increase usage limits, upgrade to a paid plan starting from $19/mo.

Common Ninja’s Google Reviews widget

Common Ninja is an online service that provides HTML widgets for websites. Its widgets catalog consists of over 200 widgets, from user engagement to website components. Amazon reviews widget and Trustpilot reviews aggregator are some of the other review widgets for websites.

Common Ninja’s Google Reviews widget is free to use and provides different responsive layouts, colorful skins, and many customization options.

Key features:

• Flexibility to tailor the appearance of your reviews: Common Ninja’s Google Reviews widget creator provides three review types:
  1. Carousel – Display a series of rotating testimonials with next and preview buttons and the ability to manipulate the autorotation of Google reviews content.
  2. Grid – Present a grid of reviews
  3. List – List reviews one by one straightforwardly
• Filters: Filter reviews by minimum rating, keyword (include or exclude), or showing only reviews with text. In addition to filtering options, you can sort reviews by “New to Old,” “Old to New,” “High rating to Low,” or “Low rating to High.”
• Automatic updates: If you enable the ‘Automatic updates’ option under General Settings, Common Ninja will automatically fetch new reviews once every 24 hours.
• Manage visibility of elements: Common Ninja allows you to manipulate the visibility of items of the Google reviews plugin with a click of a button. For example, you can show or hide these elements:
  • Header – Includes Google Business logo, overall rating, number of ratings, etc.,
  • Header Button – The Call-to-action button to leave a review on your Google Business listing. You can edit the text on the button. (i.e., Leave a review)
  • Search box – Allow users to search specific reviews.
  • Filter – Allow users to filter reviews by reviewed time and rating.
• Customization: Common Ninja provides customization options such as color pickers, font customization, and background image uploader to edit the look and feel of your Google Business Reviews widget. You can also use the “Custom CSS” to insert your own CSS codes to change the appearance.

Here’s a video tutorial on how to customize Common Ninja’s Google Review widget.

Demo

Pricing

Common Ninja’s Google Review widget is free to use. However, the free plan is limited to one project, one review widget, and 300 page views per month.

You must upgrade to a paid plan (i.e., at $10 per month for five widgets) to access more features, such as custom styles, Google reviews moderation tools, and the ability to remove the branding on your widgets.

Fouita’s Google Reviews Widget

Fouita is an alternative to Common Ninja and Elfsight. Its widgets catalog includes review aggregators and testimonial widgets to embed customer reviews from platforms like Amazon and TrustPilot.

Fouita’s Google Reviews widget is easy to use and can be customizable.

Features:

• Templates: These pre-made designs are unique, and all are responsive.
• Multiple sources: You can include multiple Google Business profiles into one widget.
• Filters: You can assign a maximum number of reviews to display and filter reviews based on a minimum star rating and without images.
• Customization options: You can turn the widget into a badge, inline or sticky, floating widget, or change the its layout, review card, and style, as well as its header content. Plus, you can turn on or off the call-to-action button that redirects users to the Google Reviews page,, where they can view all reviews and leave one. Not to mention that Fouita sprovides tools to changethe  appearance as well.
• Display options: Another feature is the ability to specify when and how to display your widget. It can be based on the user’s location, device, a number of pageviews, etc.,

Here’s a widget created on Fouita that features two distinct Google Business profiles.

Pricing

Fouita has got a flexible pricing structure. While you can create a Google Review widget for free, number of views allowed per month is minimal.

TagEmbed’s Google Reviews Widget

TagEmbed is a service like Elfsight that provides different widgets to power a website. Its Google Review Widget is simple to use and lets you track performance.

Key features:

• Responsive designs: Widgets will look amazing on every device type
• Customization: From theme catalog to designs & layouts, TagEmbed allows you to customize Google business review widget as you want to resonate with your brand
• Manage content: The free Google Reviews widget by TagEmbed allows you to showcase all reviews or only positive ones.
• Analytics: Monitor the Google widget’s performance on your website
• Quick updates: Create your widget and embed a free Google reviews widget on the website and let TagEmbed fetch all the latest reviews and showcase
• Custom CSS: Customize the widget the way you want with endless possibilities

You must subscribe to a paid plan to use TagEmbed’s Google Reviews widget. The basic plan, which costs $19/month, lets the widget have a maximum of 10,000 views per month. Higher plans include more allowances in terms of views.

EmbedSocial’s Google Review Widget

EmbedSocial’s Google Places review widget is equally equipped with powerful customization features. Watch the video below for a short demo.

Key features:

• Responsive design
• Live Sync
• Rich snippets
• Templates and customization options
• Respond to Google reviews from one place, on multiple accounts, and receive notifications on Slack and via email on new reviews on Google
• Dedicated Reviews listing page
• Localization (Translate into 10+ different languages)
• Review badges (Showcase average ratings)
• Filters & Tags (organize Google reviews by date, rating, or filter by keywords)
• Moderation (Hand-pick the reviews and decide to show only 5-star reviews or reviews with text only)

Price-wise, Embedsocial is a bit expensive when compared with other services. Its PRO starting plan costs $29 a month. The plus side is that there is no plan cap on monthly views, which is excellent.

TaggBox

TaggBox is another service that provides small widgets to supplement the day-to-day requirements of a website. Its Google Reviews widget for websites is like others; It lets you:

1. Collect Google reviews: Limitlessly collect powerful Google reviews using your GMB listing
2. Customize user reviews and design widget: Make it the way you want
3. Universal embed code: Simply copy and paste the HTML embed code wherever you want, and your site’s reviews will be updated and look stunning.

Key features:

• Customization: Taggbox goes beyond typical customization options such as changing colors and content widgets; it lets you enhance performance with CTA, banners, announcements, etc., for a unique presentation.
• Real-time updates and moderation: Your most recent reviews will be added to your GMB Reviews widget and displayed without manual work. This gives you complete flexibility to choose which reviews to display based on timestamp and rating.
• Themes: Different themes, such as News Cards, Horizontal Columns, and Widget Themes, allow you to design the right Google Review widget for your website and engage visitors.
• Fast and responsive: Taggbox widgets are responsive, and they do not impact the user experience on your website, even though Google reviews are dynamically loaded.
• Insightful analytics: Monitor the performance of your Google Reviews widget feed and get details such as word cloud (i.e., popular words) and sentiment statistics, and generate reports and measure KPIs to grow your local business via online Google reviews.

Taggbox’s free plan supports Google as an available platform. However, to experience ads-free, you must upgrade to a paid subscription plan.

Review Widget

If you are looking for a free method to get embeddable code for a Google Review widget for your website, Review-widget.net is an excellent solution.

Key features:

• Translation
• Google Rich Snippets support
• Templates
• Reviews filter

The Google Locals review widget by Review-widget.net is free. However, the free plan excludes some templates (all content widgets review carousels), and its customization options are less extensive than those of other contenders.

Related: 7 Free WhatsApp Chat widgets for your website

How to add Google Reviews to your website

There are two ways to embed Google Reviews on a website. It depends on the widget you have created.

If you created a static widget (e.g., a carousel, slider, or grid layout) that is fixated on a page position, copy the code and embed it in your website’s theme, template, or HTML source code editor.

For instance, you can display Google reviews on the website’s sidebar, footer, header, and even content sections.

But, if you’ve created a floating widget such as a rating badge, copy the HTML code for the Google Reviews widget and place it before the closing body tag (</body>).

Which Google Review plugin is best for you?

It depends.

If you are looking for a simple way to do it with an uptime guarantee and without spending too much money on a Google Review embed widget, my recommendation is Elfsight. Its designs are modern, and tons of customization options, including custom CSS, are available.

If your site is built on WordPress, you can also find some plugins from the WordPress repository, such as this Widget for Google Reviews plugin and CodeCanyon.

For other blogging platforms such as Google Blogger, Tumblr, Brizy Cloud, and Squarespace, you can use any service and embed the Google Review widget by editing the HTML code.

How to get more reviews on Google My Business

Here are a few strategies you can implement today to acquire more reviews:

1. Ask your raving customers: People will most likely not post a review on Google if you do not ask them to. Generate a Google Reviews link, make it short using a URL shortener, and contact potential reviewers (aka your loyal customers) via email (directly or through action-based email automation), website notification messages, text messaging such as SMS, WhatsApp, and Telegram chat or live chat.
2. Incentivize: Offer digital items such as Amazon gift cards or physical items such as mugs or T-shirts for posting a review.
3. Run a giveaway: Hold a contest or competition where people can earn points/entries by completing tasks such as reviewing your business on Google. Use quality giveaway software, such as UpViral. UpViral allows you to run a giveaway and milestone campaign simultaneously, and its pricing is cheaper than that of its competition. Learn more about UpViral in this article.
4. Offer discounts for existing customers: Deliver coupon codes or run special offers for existing customers’ next orders when they review your business on Google.

Final words on Best Google Review widgets for Website

Reviews are a strong factor in converting users into customers. People believe in genuine reviews from others. Google Locals or Google Places introduced the user reviews feature, and businesses started using it to showcase their quality of service and improve their search engine rankings.

When installing the embed code, load the JS script deferred so it will not impact the page speed and will not ruin the user experience.

Start using one of the services to generate a Google Reviews widget for your website and compare conversions with and without it.

Also, check out the best Google Business Profile schedulers to automatically post your GBP at the right time.