6 Best Embeddable Amazon Reviews Widgets for Websites in 2024

Whether you are an Amazon store owner, Amazon FBA seller, or Amazon Associate affiliate who runs a niche affiliate shop on WordPress, Shopify, Brizy, or Squarespace, you cannot neglect the importance of customer reviews on Amazon.

According to many studies like this, even five reviews can increase the likelihood of purchase by 270% compared with products without any reviews. In our previous articles on embedding Google Reviews on websites and Facebook Review widget providers, we discussed the importance of customer review plugins and how to embed them.

Being one of the most popular online shopping platforms and a familiar name among billions of people worldwide, Amazon is one of the top places to get reviews and promote your products.

One way to embed reviews on a web page is by copying and pasting content. But it’s not practical when there are hundreds (or thousands) of reviews for hundreds of items. That is why you should use an Amazon Reviews widget generator.

In this article, you will find the best Amazon reviews widget creators, how to use them, top features, and tips when embedding an Amazon Review widget.

Why should you use Amazon Reviews widget?

  • Strengthen trustworthiness – Amazon is not only an eCommerce website; It’s a reputable business review platform where verified buyers (with the condition of at least $50 spent on the last 12 months) can post reviews, others can rate them (upvote and downvote), report abuse, readers can sort reviews based on time posted, star rating, popular keywords, reviewer’s location, etc. So, by embedding Amazon Reviews on the website, you can increase the authenticity of other reviews and strengthen trustworthiness, which, according to many, impacts sales conversions in the digital age.
  • Increase sales by publishing superb ratings of products – If you do not put it, people won’t know it. According to many studies a staggering amount, 93% of consumers read online reviews before making a purchase. Some Amazon Review widgets mentioned below allow the creation of “review badges” that will enable you to show average star ratings and total review amounts.
  • Improve search engine rankings and get more organic traffic – User Generated Content (i.e., Amazon customer reviews) is not only good for conversion rate optimization but also SEO (Search Engine Optimization) as well. Dynamically added content adds up buyer keywords that you might not target at first, increases dwell time by engaging readers (e.g., people spend time reading reviews), etc., Also, several Amazon review aggregators allow you to enable Schema.org markups so that search engines can fetch data like average review ratings and total reviews and display them on Google search result pages. Studies like this suggest that rich snippet results in search engine result pages have an above-average CTR of 58%, and non-rich results fall below average at 41%.
  • Shape brand reputation88% of consumers trust online reviews as much as personal recommendations. Reviews are among the best ways to prove your business deserves trust, and by displaying positive reviews, you can shape the brand reputation using real reviews from Amazon. According to this report, reviews from verified users are more important than those submitted by unverified or anonymous users.
  • Fill web page with related content – If you are an Amazon product vendor or even an Amazon Associate affiliate, it is good to have user-generated content on your product page with other materials, such as product demos.
  • Get more positive reviews – Some Amazon Review widgets below display a “Write a review” button that people can use to post reviews on Amazon.

Who should use Amazon Review widgets?

  • Amazon product seller – If you sell something on Amazon, such as a book, you can display Amazon reviews on your website, highlighting what others say about it.
  • eCommerce site owner – If you sell on multiple places such as Amazon, BestBuy, and AliExpress or have a dedicated online store on a platform such as Shopify, or WooCommerce, you can display Amazon product reviews to increase conversions on those platforms.
  • Niche affiliate marketer – Utilize Amazon customer reviews on affiliate promo pages aside from Amazon product comparison tables, arrows, progress bars, discount codes, and embeddable countdown timer widgets to increase conversion rates and long tail keywords for SEO.
  • Product producer – Add an Amazon Reviews widget aside from Google, Facebook, and Trustpilot on your company product showcase web page.

5 tips to consider when using Amazon customer review widgets

  1. Personalize Amazon testimonials widget – Services listed below let you customize a widget with your own headings, colors, fonts, and sizes. Use customization options to translate and set the suitable color scheme and widget dimensions.
  2. The presence of negative reviews brings authenticity to a site’s review content – Reports have shown that an average star rating between 4.2 – 4.5 (out of 5) rating is to be ideal and trustworthy. Using all 5-star rated reviews on Amazon Review widgets makes them ‘suspicious.’ Shoppers are skeptical of overly positive reviews, and most shoppers actively seek out negative reviews. Negative reviews lend credibility to other reviews, so there’s no point in hiding them.
  3. Review placements matter – According to the How Online Reviews Influence Sales report by Spiegel Research Center, the first 5-10 reviews have the greatest impact on sales growth. Subsequent reviews are not as important in this context, so make sure the first few reviews are convincing by using the “Include” feature on Amazon Review widget builders.
  4. Concern about page loading speed – Amazon Review plugins come with embed code that contains an external JavaScript file that usually contains DOM elements and dynamic assets such as Google Fonts, CSS, and JavaScript files that cause higher HTTPS requests. The consequence is the increased page loading time, which in turn causes decreased online sales and impacts search engine rankings. Put in place helpful mechanisms such as loading embedded Amazon product reviews plugins asynchronously and deferred and using a script manager such as Google Tag Manager and Zaraz by Cloudflare.
  5. A/B test – Split test your landing pages by using different widget & layout types (e.g., grid, carousel, masonry) and color schemes to optimize sales funnels. To increase conversions, you can utilize other plugins such as FAQ widget, countdown banners, Before and after image slider, clients logo slider, attractive pricing tables, and social proof widgets.

Top 6 Amazon Review Widgets to Use on Your Website

Elfsight Amazon Reviews Widget

ElfSight Amazon Reviews widget

Elfsight is an online service that provides widgets for websites. Its plugin library contains over 80 different widgets for different purposes, from collecting data and displaying content to converting visitors into leads and sales. Some popular Elfsight widgets are Instagram Feed, Whatsapp Chat, YouTube Gallery, Etsy Reviews, eBay Reviews, and Google Maps.

Its free Amazon Review widget is filled with 8+ templates, layout designs, translation options, and many widget customization capabilities.

Key features

  • Colorful templates – Elfsight provides 10+ different templates for the Amazon Review widget.
    1. Carousel widget (like testimonial slider widget that auto rotates reviews on a given period)
    2. Floating Badge (best to showcase average Amazon customer review rating on the website as a floating widget)
    3. Grid (List all the reviews in a grid layout with a ‘Load More’ button at the bottom)
    4. Badge (Inline Amazon review rating widget)
    5. Slider (display reviews in a sliding widget)
    6. Dark Carousel (optimized for dark themes)
    7. Masonry
    8. List
    9. Dark Floating button
    10. Sidebar widget (best to embed Amazon reviews on the sidebar).
  • Display detailed reviews – Show the author’s name and profile picture, and when clicking on the author’s name or profile image, the browser will redirect to your Amazon product page. You can enable/disable opening external links in a new tab in settings.
  • Review filtering options – Elfsight’s Amazon review tool lets you showcase the best reviews (only 5-star ratings or ones with 4/5 ratings) and exclude reviews that include profanity and specific words.
  • Garner social proof – The header of the embedded Amazon reviews section includes a star rating, which is one of the most trusted kinds of ratings, the total amount of users who recommended your product with profile pictures of a few, and these elements are clickable and will redirect readers quickly to your Amazon product page.
  • Automatic updates – Elfsight Amazon Review tool is one of the best Amazon Review widgets because it automatically fetches new reviews posted on Amazon and prominently shows them on your web page. This makes reviews not only fresh but also contextually relevant too.
  • Customization options – Edit widgets according to your needs without needing program skills. Change colors, fonts, and sizes and add custom text to make it resonate more with your website brand and theme.
  • Schema.org markups, custom CSS & JavaScript code insertion, responsive design preview, widgets & domain management, duplicate Amazon review widgets, statistics, and more.

Make an Amazon Review widget on Elfsight.

Use the free Amazon reviews widget builder below. Choose a template, click on the “Continue with this template” button, add the URL to an Amazon product, filter reviews, customize the layout, review style, and widget, and click on the “Add to Website” button to get the embed code.

Or sign up on the Elfsight website and search the ‘Amazon Reviews”‘ app from the widgets catalog to display Amazon reviews on your website.

Here’s a step-by-step video tutorial on using Elfsight’s Amazon Reviews widget to embed Amazon reviews on a website.

Embeddable code

Copy and paste the code where you want to display Amazon reviews on the website. If you created an inline widget, you must place the div element on the exact placement.

Elfsight Amazon Reviews Widget Embed Code

Tip: You do not need to place the JavaScript script (bolded below) on a page again if you have installed other Elfsight widgets already, such as the website notification banner.

<script src="https://static.elfsight.com/platform/platform.js" data-use-service-core defer></script>
<div class="elfsight-app-c36e65fd-14c3-4782-81eb-9fb57b0f0234" data-elfsight-app-lazy></div>


Amazon Reviews Carousel widget

Amazon review ratings as an inline badge (Click the reviews badge below to reveal customer reviews)

Amazon reviews widget in Masonry format


Elfsight’s Amazon Reviews widget is free to use. However, its free plan has certain limits: 200 widget impressions and the Elfsight logo on the widget. Elfsight subscription plans start from $5 per month.

Elfsight Amazon Reviews Pricing

Click here to try Elfsight.

Common Ninja’s Amazon Reviews Widget

Common Ninja's Amazon Reviews Widget

Common Ninja is a service similar to Elfsight with 170+ widgets in its catalog. People can use Common Ninja to create different types of widgets for their websites, such as HTML audio players, comment widgets, and Telegram Chat widgets. The platform provides tools like projects and a visual editor to create embeddable, responsive website widgets without requiring coding knowledge.

Common Ninja’s Amazon reviews widget lets you display Amazon product reviews on your website and enhance them with its built-in AI tools. These tools generate a summary, user endorsements, and FAQ (Frequently Asked Questions).


  • Review filters: You can filter review content based on minimum rating and keywords.
  • Customize widget: Common Ninja provides several layouts, review types, and color skin options you can easily change to give your widget a unique look. Furthermore, the advanced and custom styles tabs have all the options you need to customize it further.
  • AI tools: Common Ninja has tools that you can use to generate top features, user endorsements, and FAQs based on customer feedback. You can edit generated content and regenerate them as well.

Displaying Amazon reviews on a website

Sign up on the Common Ninja website, search for the “Amazon Reviews” widget on the Widgets Catalog, add your product URL, customize the widget, and get embed code. Place the HTML code where you want to display it on your website. Please watch the video tutorial below for a demo:



You can start for free. The free plan has several limitations: It allows you to use only one project and one widget, up to 300 views per month, and limited features such as AI tools.

CommonNinja Pricing

Click here to try Common Ninja.


JustReview Amazon Reviews

JustReview is an online tool that allows you to collect reviews from your website and display reviews from Amazon, Facebook, Google, Yelp, and other popular review platforms on your website.

Although JustReview does not have customization options as Elfsight does, it does the job. Connect your Amazon seller account, choose which reviews to be shown using filtering options, customize the widget, and embed it.

Key features

  • Supports 18 Amazon markets – JustReview supports all 18 Amazon markets so that you can fetch reviews from any Amazon domain (e.g., Amazon.co.uk, Amazon.in)
  • 6 ways to display reviews – Badge, Testimonials, Counters, Summary, Stars, Page
  • Widget creator – Change colors, fonts, etc.,
  • Google Rich Snippets data – Add star ratings to your website’s results on Google.


It costs ₤9 per month to use JustReview’s Amazon review aggregator.

Justreview pricing

Click here to try JustReview.


Wpsocialninja WordPress plugin

WPSocialNinja by WPManageNinja is a service that provides WordPress plugins to embed reviews from Amazon, Google, Yelp, Airbnb, and Booking.com. Tripadvisor, etc., WPSocialNinja is also part of other popular WordPress plugins such as NinjaTables and FluentForms.

WPSocialNinja’s Amazon Review plugin for WordPress is packed with many features and functionalities.

WP Social Ninja Amazon Reviews widget settings

Key features

  • Templates and Layouts – WP Social Ninja provides several templates and layouts. Layout options are Grid, Slider, Masonry, and Badge.
  • Display options – Filter reviews by minimum rating & title, utilize include & exclude options and set the number of maximum reviews to be shown.
  • Controllers – Show the reviewer’s name and profile image on reviews.
  • Auto-sync – After an interval, all the reviews will be updated automatically.
  • Header settings – Display your business name, reviews, and ratings, and add a call-to-action button (e.g., Write a review) at the front end of your site.


WP Social Ninja pricing plans

Click here to try WP Social Ninja.

Widgets for Amazon Reviews

Widgets for Amazon Reviews WordPress Plugin

Widgets for Amazon Reviews by TrustIndex is another WordPress plugin to add Amazon Reviews to a WordPress site.

Widgets for Amazon Reviews WordPress plugin configurator

Key features

  • 25+ pre-designed widget styles
  • Display up to 10 reviews in 40+ widget layouts
  • Filtering options
  • Keep all reviews in a WordPress database and use assets stored in CDN (Content Delivery Network)
  • Shortcode integration

Click here to download the plugin.

Widgio Amazon Reviews plugin

Widg.io Amazon Reviews plugin

Widg.io is another service that provides customizable HTML widgets for websites. Its widgets library includes plugins such as Discord Chat, Social Feed, Age Verification Popup, JudgeMe Reviews, and PayPal buttons.

Widg.io’s Amazon Reviews plugin lets you make an embeddable review widget for your website.

Key features

  • 6 templates – There are six Amazon customer review widget templates based on each level: Grid, List, Masonry, Carousel, Floating Badge, Inline Badge
  • Language Settings – There are 7+ languages, including German and Spanish, and the widget’s front end is fully translatable if your preferred language is not listed.
  • Customization – Change the widget’s fonts, colors, and size and show/hide the author name, review source, etc.,


It’s free to use Widg.io’s Amazon Reviews plugin. However, as shown in the pricing plans screenshot below, it includes limits such as a low number of widget view caps per month.

Widgio single widgets pricing

Click here to try Widg.io.


Can I use Amazon Reviews on my website?

Yes, you can embed Amazon reviews on a website by using one of these tools. Here are the steps:

1. Customize your widget by excluding specific reviews and changing its appearance.
2. Get embeddable HTML code for the Amazon consumer reviews widget.
3. Place it where you want to highlight Amazon reviews on a web page.

What is Amazon reviews widget?

The Amazon Reviews widget allows website owners to display reviews and ratings of products from Amazon on their own websites. It is typically provided as code that can be embedded into a website’s HTML code.

The Amazon Reviews widget is a useful tool for website owners who want to provide their visitors with additional information about the products they sell or promote on their website. It allows them to showcase reviews and ratings from Amazon, a trusted source for product reviews.

Can I use parts of Amazon Reviews on my website?

Using a quality Amazon review widget creator will allow you to set a specific maximum word limit for a review and include and exclude reviews.

Can customers review my product on Amazon if they bought it elsewhere?

The Amazon review system allows reviews to be shared even if the item was not purchased directly from Amazon. However, reviews by verified buyers will have a “Verified Purchase” tag next to the reviewer.

How to get reviews on Amazon

Here are a few tips to increase the quantity of Amazon product reviews:

1. Ask for a genuine review
2. Offer a discount for future purchases when leaving a review
3. Hold a giveaway campaign using one of these online giveaway competition tools such as UpViral (Read the review from here) and incentivize reviews.

Final words on best Amazon Reviews widgets

Among many actions one could take to increase conversions on a sales funnel, adding Amazon Reviews on the website is one of the best for many reasons. Being one of the most reputable eCommerce giants and having a trusted, verified user review rating system are two of them.

Keep in mind these tips when configuring your Amazon Reviews website widget:

  • The first few reviews impact the most.
  • Shoppers seek out negative reviews and are skeptical of overly positive reviews. So, do not hide out negative reviews!
  • Average ratings between 4.2 – 4.7 convert best. A 5.0 rating is often considered “too good to be true.”
  • Showcase review source (e.g., Amazon logo) and link to original content on the Amazon customer reviews widget to increase the credibility of review content.
  • Use other review sources to increase variety and diversity. A quality All-in-one Reviews widget creator such as Elfsight to blend reviews from Google, Facebook, AliExpress, and eBay into one place can highlight your brand authority.

Among the services in this article, we recommend Elfsight’s Amazon Reviews widget because of its generous free plan, cheap pricing plans, variety of templates, and customization options.

Let us know if you use any other tool that is not listed here in the comments below.

Leave a Comment