UpViral Pricing Deep Dive 2024: Which Pricing Plan Fits You?

UpViral is one of the best viral list-building and sweepstakes software with a vast number of features and unique functionalities compared to most of its competitors. Learn more about UpViral.

At the start, UpViral ran a special offer where you could buy an UpViral lifetime account for just $297 back in 2015! However, things have changed dramatically, and now Upviral costs more and offers more! Over the years, Upviral changed its subscription plans and charging structure.

The latest UpViral subscription plan change was in Q4 of 2021.

How much does it really upViral cost in 2024? And what is the best plan for your next giveaway campaign?

That is what you are going to find out in this article on UpViral pricing plans.

Current UpViral Pricing in 2024


I am an early adopter of UpViral and was able to get an UpViral lifetime deal (LTD) I was fortunate enough to help the UpViral team fine-tune some of its features. So, I experienced price changes and new features over the last six years.


Before discussing past prices, I will explain current Upvrial pricing plans and the best value for money in this section.

Current UpViral pricing has three tiers:

  1. Starter
  2. Business
  3. Premium
Upviral pricing plans

Key details about UpViral plans:

  • All plans offer a 14-day free trial
  • You will save 30% if paid yearly
  • All plans let you run unlimited campaigns

Differences in UpViral plans

Take a look at the comparison table below.

Total # of leads you can collect per month10K25K100K
Brands you can manage1310
Custom domains1310
A/B testing campaign lead pages and share pagesNoYesYes
API + Zapier integrationsNoYesYes
Remove Upviral branding from web pages and emailsNoYesYes
Campaign restriction by locationNoYesYes
Price (monthly)$79$119$299

You can manage one brand for $79/month and collect up to 10,000 leads with unlimited campaigns in the Starter plan. However, the most significant downsides are you cannot do A/B split testing and disable Upviral branding in email notifications and landing pages.

A/B testing is one of the essential features of any lead generation tool, whether a general landing page builder or a giveaway page builder. UpViral is equipped with advanced A/B testing functionality that goes far beyond just lead page split testing.

Also, running location-based campaigns would be hard since the country targeting is not provided in the Starter plan. However, If you do not care about the branding and just want to run a worldwide sweepstakes campaign for your business, the Upviral Starter plan is worth it.

UpViral Geo Target Settings
Run location-targeted giveaway campaigns with UpViral

However, if you want to remove those barriers and manage more domains and email-sending profiles (aka brands), the Business plan is the best choice. It’s well worth it if you intend to run regular giveaway campaigns and even evergreen UpViral contests.

Also, API access and WebHooks are also offered at this level, so you can build your own custom dashboards or connect with your own apps that UpViral currently does not support. For instance, you can connect your apps with Integrately and transfer data easily with inbound and outbound webhooks and API integration.

UpViral Yearly Pricing

UpViral yearly charges follow this way:

  1. Starter — $708
  2. Business — $1,068
  3. Premium — $2,628

The best part is you can avail of a 30% Upviral discount after trying UpViral for 14 days!

UpViral Discount

UpViral provides special offers from time to time. One of the longest-running offers is the UpViral Starter Yearly, which costs $350 and provides many values. Learn more about the UpViral special discount offer.

You can subscribe to an Upviral Starter plan on UpViral for $350 instead of $708 per year and get many bonuses for free only from this link.

Save $358 with this exclusive UpViral discount.
  • Lock in your special UpViral savings (Your only opportunity to pick up UpViral at $708 $350)
  • Unlimited viral contests & sweepstakes to grow your targeted lead list
  • Done-for-you templates for your entire funnel (including emails)
  • Beautiful drag & drop editor (No coding skills are required)
  • Smart Leaderboards
  • Fraud detection notifies you of suspicious activity so that you can remove anyone violating the terms & conditions of your contest
  • Use with your custom domain or host your campaigns on UpViral’s secure cloud servers (hosted on Amazon AWS)
  • 1000s of easy integrations with your existing tools like Active Campaign, MailChimp, Aweber, ClickFunnels, Zapier, Klaviyo, and more
  • The Viral Masterclass, Training video course, and many more.

Past UpViral prices

The most recent period UpViral changed its pricing was in Q4 of 2021. Here is the pricing plans screenshot.


Essentially, UpViral increased its pricing.

  • Starter went from $49/mo to $79/mo
  • Business went from $79/mo to $119/mo
  • Premium went from $199/mo to $299/mo

Before the three-tier UpViral packages, there were only two tiers.

  1. Standard — $35/mo
  2. Pro — $49

Here is a screenshot of the Upviral payments plans page.

The UpViral Unlimited plan was offered a while ago, and customers got unlimited email subscribers (or unlimited giveaway participants)

They offered unlimited viral giveaways, contests, and unlimited email subscribers in the Standard membership plan, which only costs $35 per month! People who subscribed to either plan have grandfathered those features to this day!

Upviral Special

The UpViral team ran special offers on holidays and exclusive occasions like Black Friday, Cyber Monday, and UpViral birthdays with exclusive discounts. Most of them were yearly promotions.

For example, you could access Upviral for just $297 per year.

UpViral vs. Competitors’ Prices

upviral pricing

UpViral is not the only software when it comes to viral sweepstakes and contest creators. In fact, there are several handfuls of viral giveaway apps like UpViral. Here is a quick glance at pricing differences between each other.

  1. Viral Loops
  2. Vyper
  3. Gleam
  4. Viral Sweep

Please note that each tool has its own strengths and weaknesses. For instance, Gleam has many competition templates but lacks a quality drag-and-drop landing page builder like UpViral offers. This is a comparison of pricing differences only.

FeatureUpViralViral LoopsVyperGleamViral Sweep
Monthly Price$79$99$149$149$49
No. of Leads10K3K15K
Drag and drop builderYesNo No No No
A/B TestYesNoNoNoYes
Participant’s 360 viewYesNoNoNoNo

How Does UpViral Pricing Look Like Compared to Its Competitors?

UpViral is founded by Wilco De Kreij, a Dutch internet marketer. It is built to generate leads effortlessly with giveaways and contests easily. For instance, UpViral provides a drag-and-drop visual page builder to create landing pages easily. Plus, running both sweepstakes and rewards competitions under one campaign is possible. But most other giveaway tools do not have those two.

UpViral Giveaway Signup Page Editor
UpViral’s visual editor makes creating beautiful, high-performing giveaway landing and share pages easier.

Not only that but if you subscribe to UpViral’s Business plan, which costs $119/mo, you will get more features like GEO targeting. However, if you compare UpViral’s rates with its competitors, you will see that UpViral gives you more value for your money.

But, if you are in a niche like eCommerce, UpViral won’t be worth your money currently because it does not allow sales tracking and native integrations with platforms like Shopify and does not have a plugin for WooCommerce.

UpViral Pricing Verdict: Is It Worth It?

Yes, UpViral is definitely worth the money you invest. Before UpViral, building giveaway funnels from scratch wasn’t very easy. Some tools lacked quality landing page builders, while some only allowed running giveaway or rewards campaigns at times.

While UpViral also caps the email subscribers or giveaway participants each monthly circle, its limitations are higher than most sweepstakes tools.

Now, you can create your giveaway funnels ready to use in just a few hours. Even better, recently, UpViral started providing ready-to-use premade giveaway templates! — Those include social share images, landing page copies, and settings!

You only need to edit one or two things, integrate your email autoresponder, and start driving traffic!

Also, the UpViral campaign sharing feature makes copying successful viral giveaway campaigns easier than ever before!

Now, you can share your successful giveaway campaign with others (and charge fees and offer done-for-you viral giveaway funnels) or get an effective giveaway campaign from others, which most other UpViral competitors do not provide.

The starting price of UpViral is $79.00 per month, and it can go up to $299.00 a month.

Which means…

It’s not the cheapest contests funnel builder. But it is definitely not the most expensive giveaway software either!

However, this platform is fairly easy to use, and they’re giving an insane amount of free step-by-step training videos (mostly from Wilco De Kreij himself), which might be useful for any business owner.

If you decide to start using UpViral, you’ll be able to get all the advanced giveaways to list-building training and dozens of ready-to-use template case studies and interviews.

UpViral occasionally holds live webinars where UpViral experts answer your questions and review campaigns. You, too, can submit your campaign to be reviewed for free!

So, in my opinion, UpViral cost is worth every penny you are going to pay.

Click here to give UpViral a try!

Related articles on UpViral:

Is Upviral free?

No. UpViral does not have a free tier. But you can try UpViral for $1 for 14 days and subscribe to one of their paid subscription plans starting from $79 per month. Learn more.

What’s Upviral?

UpViral is a viral marketing platform that provides different features to create giveaways and contests to build your list, increase followers and engagement, and boost sales.

What is upvir al?

upvir.al is the custom domain for the UpViral platform’s giveaway campaigns. If the user does not use a custom domain, upvir.al will be used by default.

How much does UpViral cost?

You can get started on UpViral for $1, and the monthly subscription fees for Starter, Business, and Premium are $79, $119, and $299, respectively. Learn more.

Which is the cheapest UpViral pricing plan?

The cheapest UpViral pricing plan is Starter, which costs $79.00 per month. However, there’s also an annual option for the Starter plan that costs only $59.00 per month (when paid $708 per annum).

Final Thoughts on UpViral Pricing Plans

I never knew UpViral would become an industry-leading viral giveaway tool. Fortunately, I locked UpViral at an early bird price, and some lucky ones did.

When examining UpViral.com subscription plans, the Starter plan is worth it for any solopreneur wanting to start viral marketing or build a list from scratch.

But, if you have a great offer, the Business Plan or the Premium plan might be your best shots because they allow more email subscriber limits and features.

In contrast with UpViral alternatives, UpViral stands out clearly on lead page building and A/B testing. UpViral is built in mind to integrate with your existing sales funnel. So, you can add Upviral to your existing lead funnel, cause a viral loop, multiply your email list size, and get free subscribers!

Which UpViral plan would you find most beneficial for you, and is there any cheap and competitive alternative to UpViral you’ve discovered so far?

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