5 Best Social Media Marketing Tools for Growth in 2021

In this article, you will find top social media marketing tools for business owners to grow in 2021.

Social media marketing is alive…

… and grow year by year.

What truly happened to social media marketing was that it became harder to compete with others and social media companies reduced the organic reach drastically.

The days are gone, you can expect to drive tons of visitors from each tweet and Facebook share.

With the immense number of competitors hanging on each niche, it is harder to complete your business purposes.

Luckily for you, there are many social media marketing tools that can make hard works easier for you.

Even, the proper use of social media tools can help stand out from your competitors and consolidate the exponential growth of your social media marketing campaigns.

Why should you use social media marketing tools for your business?

One common question that pops up every time you see any internet marketing niche is that whether you can engage in without using ANY tool.

In fact, I used to think I do not want to use any social media tool for my marketing purposes.

I tried everything as possible to grow my business.

Some of them worked perfectly. Not needed to use any tool.

However, when I face the one common problem that every marketer confront; the lack of time to do everything, I thought there must be an alternative way to automate social media marketing arrangements.

Can you count how many social networking channels out there, right now? 30, 40? I do not know.

Facebook still king when it compared with other social networks with a great engagement.

Yes, not all social networking sites will adapt for your business. You should test every social network and use different social media marketing strategies to find out what network get a higher ROI for your business.

As of being overwhelmed due to tons of social media marketing activities, I tried a few social media software and tools.

You shouldn’t use social media marketing tools because others use; however you should use especially because,

Reach more audience

Even though organic traffic or search engine traffic is the best medium of traffic for many businesses, still social media can do a tremendous job when driving high targeted traffic to your website.

For an example, let’s think that you have a photo blog which covers many topics from traveling to foods.

However, as you know, it is far difficult to get traffic from search engines to your photo blog.

However, you can utilize social networking sites such as Pinterest (especially in this case) to drive high targeted traffic.

By using a good social marketing plan and a social media automation tool, you do not want to worry about reaching potential prospects even they are living in the other corner of the world.

Acquire more customers

A proper social media strategy can drive more sales than other most paid advertising methods such as banner advertising, PPV.

Nowadays, many social media tools provide different types of SMO tools to reach your potential customers and target them accordingly so that you can convert them into long-term clients.

Increase your brand awareness

What is even better medium than social media to increase your business’s brand awareness?

There is nothing, right?

So, by using proper social media tools for your business plans, you can amplify business growth while improving the brand awareness.

When your brand become more popular, people will start talking about it on social media, forums, and Q&A sites and even search your brand in search engines.

At last, you will see an increase in conversions, as a result of popularity of brand.

Build a community

Nowadays, every business has a social profile on every social media sites.

Social media marketing tools can help build a better relationship with your followers while making your social media profile an open place for everyone to talk, smile, make a conference.

That is why every time 9gag post an update on Facebook they get tons of shares, comments likes, and other emotions.

Understand your potential customers

If you just started out, then it might be a little bit not easier for you to understand your customers.

Where they are hanging around, what they are talking about, what articles read, what content they most like to consume all matters to your business growth.

So, you can use an appropriate social media analytics tool to understand your potential customers’ behavior to make a good plan for the next social media campaign.

Analyze competitors’ social media techniques and strategies

This is one of the best choices why I prefer to use competitor analysis tools. By using a few social media marketing tools and techniques, you can find what strategies your top competitors use to dominate social media marketing.

You can find what channels they get most of the leads, sales, and long-term customers.

And why not, find the influencers who helped to bump up competitors’ social media marketing efforts.

Build a strong foundation for your next social media marketing strategy

It is nothing better than being a social media marketing expert.

Experience is the biggest asset you have that other cannot buy or steal.

Getting a better understanding what works in 2016 and ability to forecast what will happen in next few years of SMM will surely assist to adapt to future social media marketing changes.

These all seven advantages you get as you use social media tools and services for your marketing affairs.

There are tons of tools for social media optimization and marketing. It was a difficult task me to find best ones for this article.

However, I came to a decision to include these seven best social media marketing tools to this article.

If you know of any other tool for social media marketing, social media tracking, or social media monitoring, please let us know in the comment form below. I will check it out and will add if it is capable of.

5 Best Social Media Marketing Tools Compared



My best social media marketing tool is ContentStudio. It is not just because it fulfills every need for my business aspects, but also ContentStudio is adding new features for ease of use and getting ahead of competitors.

Here are some of best features of ContentStudio.:

  • Workspaces for managing multiple brands – Have you ever found yourself in a difficult position where you have to manage multiple social media account of yours and clients? ContentStudio makes managing different brands easier than ever.
  • Content Publishing and Calendar – ContentStudio provides every tool to publish your content across social media channels. Some of the notable features are Content categories, image editor, shortening URLs by using tools like Replug, Bitly, and PixelMe, and auto-generation of post variations.
  • Automation – Yes, ContentStudio provides social media automation tools for posting content on autopilot.
  • Inbox – Integrate all your inboxes under one roof.
  • Advanced reporting – Get all details that are important to your business including optimal post times, engagement, audience growth, and much more.
  • Content discovery – Find out which content is trending across different social media channels very easily. ContentStudio’s Discovery module is one of the best alternatives to Buzzsumo
  • Social media influencers – Get to know the best influencers for your social media campaigns.
  • Directly post to Instagram, WordPress, Medium, Tumblr, Shopify, and more!

I have been using ContentStudio to manage all my social media accounts. To learn more about it, check out this ContentStudio review.

Sign up for ContentStudio by following this link.



Awario is a social media listening tool. What this tool does is monitor the web including all of Facebook, Twitter, LinkedIn, YouTube, Reddit, Pinterest, and websites for the mention of your keyword.

If you are looking for a way to identify who mentions your brand (ex: keyword, website etc.,) on web, Awario would a good tool for it.

Here are some features of Awario:

  • Non-stop monitoring – Awario reaches every corner of the web looking for any mention 24*7. So, get to know first any conversation happens that impacts your business.
  • Any language – No matter in which language your keyword is, Awario tracks it.
  • Any location – One benefit of using a tool like Awario is you can specify a locaiton as well. So, you will be get to know precise details.
  • Track hashtags – Identify opportunities and the popularlity of a topic with hashtag tracking.
  • Powerful analytics – Get statistics including top mentions, influencers, sentiment and more!

There are many usecases of using a tool like Awaio in your marketing campaigns. No matter if you are a small business or a big brand, you should look after your brand. Awario can be helpful in many ways.

Sign up for Awario for free over here and check out these Awario promo codes to get up to 50% off.

Semrush Social Media Tool


Semrush is the all-in-one ultimate online marketing tool you will ever need. It provides several invaluable tools for your business growth. Social Media Tool is one of them.

In fact, Semrush primarily used by marketers to analyze competitors; find out their strategies, techniques, and if you are an advertiser to find PPC keywords, CPCs, rankings, body text, and title.

I use Semrush mainly for SEO such as competitor keywords research and finding low competition high traffic keywords for blog posts.

However, Semrush’s Social Media Tool is capable of many things:

  • Schedule social media posts
  • Analyze competitor brands’ social growth
  • Compare multiple social media accounts
  • Check social media engagement
  • Chrome extension to share posts on social media

Learn more about Semrush in this Semrush review.

Semrush has a free plan. However, to get the most out of it, you will have to upgrade to one of the subscriptions. Try Semrush for free by following this link.



Canva is an excellent tool to make visuals for social media campaigns.

If you are not familiar with Photoshop or photo editing like me, then you can use Canva to make attractive images to share on social networking sites.

First, go to Canva and create your free account. After you created your account, in your dashboard, click on the “More” icon under the “Create a Design” section.


Now you can see variety types of designs. As you want to make a social media sharing image, select one of desired design types. I selected “Pinterest Graphic” design type.


In the new tab, you can see the design creator page. You can take a few minutes and practice on creating a graphic for social media sharing on Canva.


Here I made a simple looking graphic for this article to share on Pinterest. (BTW, I am not a good artist :P)

Once you have done everything right, click on “Download” button and next select “Image: high quality (PNG)” option.


Canva is an ideal tool for beginners and busy marketers to use for creating attractive graphics for social media. I am using this to make blog graphics too. Give it a try today and see how Canva will save your time and money.


IFTTT is another excellent social media tool to market your business. IFTTT now supports over 350 networks and services so you can make lots of changes to your social media plan.

After created your free account, in the dashboard you can select one of the hundreds of recipes to distribute content on various platforms.

For an example, this recipe builds a Twitter list based on a specific hashtag.


Connect your Twitter account to start on.


After you authorized your Twitter account, add necessary information in the fields. Here I wanted to find content writers. This simple statement will make the search for content writers easier.


IFTTT is definitely an excellent social media marketing tool for every type of business (small, medium-sized, and large) and every marketer.

I recommend you to check out IFTTT and see how it can make you a productive, efficient, and proactive marketer.

Don’t waste your time for social media marketing

Here are a few ways you can utilize IFTTT to boost your social media marketing efforts.

  • Curate content: Content curation is something you should pay attention to if you are a content marketer or a blogger. Some content distribution networks such as Flipboard, Paper.li can drive your website hundreds of highly targeted referral traffic continuously. Make a new recipe or use a premade recipe to distribute content just after you published them or posted them to your Facebook fan page, or LinkedIn business page.
  • Get notified when someone mentioned you on Twitter: Social media is a great place to build new relationships and get new customers to your small business. People who loved your blog might have shared them on Twitter. Why not take your time thanking them for sharing your content on Twitter. Appreciate them. Say to them whether they need any help, you are with them. It will build a strong relationship with you and your prospects.

Final words on best social media marketing tools

Much more components are integrated with social media marketing. So, you have to do tons of tasks to stay tuned with your followers on social networks.

The best way to make your small business stand out and grow it at a rapid pace is using unique and best social media marketing tools for small businesses.

You can find tons of social media tools that do thousands of tasks at once. Some social media tools such as ContentStudio, HootSuite, Buffer, and PostPlanner have very similar features and work structure.

However, I wanted to share with you my personal social media toolkit.

Yes, I use more tools than I listed here. Nevertheless, these are the unique ones with great features used and trusted by millions of marketers, bloggers, and business owners.

So, what is your favorite social media marketing tool? Didn’t I forget to list your favorite one? Please let me know in the comment form below.


3 thoughts on “5 Best Social Media Marketing Tools for Growth in 2021”

  1. Nice toolkit, Chamal!
    I didn’t know FollowerWonk, seems really interesting!

    On of my favorite tools is BRAND24 (https://brand24.com) application for real-time internet monitoring and analyses. It gives instant access to all public mentions on the Internet, allows to track and engage online conversations relevant tot your business, and gives analyses of reach, sentiment and influence. It’s easy to use, time and money-saving tool, great for every online marketer. Truly recommend 🙂

  2. Great list! I am going through all the links one by one and Canva seems more interesting. I have used Hootsuite before, and I would like to try some others. This time I am going for Canva. Thanks again.


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