4 Best Social Media Marketing Tools for Marketers

This article will showcase top social media marketing tools for business owners to grow in an age where AI is involved in every aspect of business affairs.

Social media marketing is alive…

… and grow year by year.

What truly happened to social media marketing was that it became increasingly difficult to compete with others, and social media companies drastically reduced their organic reach.

The days are gone when you could expect to drive tons of visitors from each X post and Facebook share.

With the immense number of competitors vying for each niche, it is harder to achieve your business objectives.

Luckily for you, many social media marketing tools can make hard work easier.

Even the proper use of social media tools can help you stand out from your competitors and consolidate the exponential growth of your social media marketing campaigns.

Why should you use social media marketing tools for your business?

One common question that arises every time you encounter an internet marketing niche is whether you can engage without using any tools.

In fact, I used to think I didn’t want to use any social media tools for my marketing purposes.

I tried everything possible to grow my business.

Some of them worked perfectly—no need to use any tool.

However, when I faced the common problem that every marketer confronts—the lack of time to do everything—I thought there must be an alternative way to automate social media marketing arrangements.

Can you count how many social networking channels are out there, right now? 30, 40? I do not know.

Facebook remains the king when compared to other social networks, boasting significant engagement.

Yes, not all social networking sites will be suitable for your business. You should test every social network and use different social media marketing strategies to determine which network yields the highest return on investment (ROI) for your business.

I was overwhelmed by the numerous social media marketing activities, so I tried a few social media software and tools.

You shouldn’t use social media marketing tools because others use them; however, you should use them, mainly because,

Reach more audience

Even though organic traffic or search engine traffic is the best medium for many businesses, social media can still do a tremendous job when driving highly targeted traffic to your website.

For example, let’s say you have a photoblog that covers a wide range of topics, from food to travel.

However, as you know, it is far more challenging to get traffic from search engines to your photoblog.

However, you can utilize social networking sites such as Pinterest (especially in this case) to drive highly targeted traffic.

Using a good social marketing plan and a social media automation tool, you do not want to worry about reaching potential prospects, even if they live in other corners of the world.

Acquire more customers

A well-crafted social media strategy can drive more sales than most paid advertising methods, such as banner advertising or pay-per-view (PPV) advertising.

Nowadays, many social media tools offer various types of SMO tools to reach potential customers and target them accordingly, enabling you to convert them into long-term clients.

Increase your brand awareness

What is an even better medium than social media to increase your business’s brand awareness?

There is nothing, right?

Utilizing practical social media tools for your business plans can significantly amplify business growth while enhancing brand awareness.

As your brand gains popularity, people will begin discussing it on social media, forums, and Q&A sites, and even search for your brand in search engines.

Ultimately, you will notice an increase in conversions as a result of the brand’s growing popularity.

Build a community

Nowadays, every business has a social media profile on almost every major social networking site.

Social media marketing tools can help foster a stronger relationship with your followers, making your social media profile an open space where everyone can engage, share, and connect.

That is why every time 9GAG posts an update on Facebook, it receives tons of shares, comments, likes, and other reactions.

Understand your potential customers

If you’ve just started, it might be a little easier for you to understand your customers.

Where they are hanging around, what they are talking about, what articles they read, and what content they most like to consume all matter to your business growth.

Therefore, you can utilize an appropriate social media analytics tool to understand the behavior of your potential customers and develop a strategic plan for your next social media campaign.

Analyze competitors’ social media techniques and strategies

This is one of the reasons I prefer to use competitor analysis tools. You can find what strategies your top competitors use to dominate social media marketing by using a few social media marketing tools and techniques.

You can identify which channels generate the most leads, sales, and long-term customers.

And why not find the influencers who helped to bump up against competitors’ social media marketing efforts?

Build a strong foundation for your next social media marketing strategy

There is nothing better than being a social media marketing expert.

Experience is your biggest asset that others cannot buy or steal.

Gaining a better understanding of what works and the ability to forecast future trends in social media marketing will surely assist in adapting to upcoming changes.

These are all seven advantages you get as you use social media tools and services for your marketing affairs.

There are tons of tools for social media optimization and marketing. It was difficult for me to find the best articles for this article.

However, I decided to include these seven best social media marketing tools in this article.

If you are aware of any other tools for social media marketing, tracking, or monitoring, please let us know in the comment form below. I will check it out and add it if it is possible.

4 Best Tools to Uplift Your Social Media Marketing

ContentStudio

My best social media marketing tool is ContentStudio. It is not just because it fulfills all my business needs, but also because ContentStudio continually adds new features for ease of use and stays ahead of competitors.

Here are some of the best features of ContentStudio.:

• Workspaces for managing multiple brands – Have you ever found yourself in a challenging situation where you need to manage multiple social media accounts for both your brand and clients? ContentStudio makes managing many different brands easier than ever.
• Content Publishing and Calendar – ContentStudio provides every tool to publish your content across social media channels. Some notable features include content categories, an image editor, URL shortening tools such as Replug, Bitly, and PixelMe, and auto-generation of post variations.
• Automation – Yes, ContentStudio provides social media automation tools for posting content on autopilot.
• Inbox – Integrate all your inboxes under one roof.
• Advanced reporting – Get all the details that are important to your business, including optimal post times, engagement, audience growth, and much more.
• Content discovery – Find out which content is trending across social media channels easily. ContentStudio’s Discovery module is one of the best alternatives to Buzzsumo.
• Social media influencers – Get to know the best influencers for your social media campaigns.
• Directly post to Instagram, WordPress, Medium, Tumblr, Shopify, and more!

I have been using ContentStudio to manage all my social media accounts. To learn more about it, check out this ContentStudio review.

ContentStudio has three different plans. The basic plan starts at $29 per month.

Sign up for ContentStudio by following this link.

Awario

Awario is a social media listening tool. This tool monitors the web, including all major social media platforms (Facebook, Twitter, LinkedIn, YouTube, Reddit, and Pinterest), as well as websites, for mentions of your keyword.

If you’re looking for a way to identify who mentions your brand (e.g., keyword, website) on the web, Awario is a good tool.

Here are some features of Awario:

• Non-stop monitoring – Awario scans every corner of the web, looking for any mention 24/7. So, get to know any conversation that happens that impacts your business first.
• Any language – No matter your keyword’s language, Awario tracks it.
• Any location – One benefit of using a tool like Awario is that you can specify a location. So, you will gain precise details.
• Track hashtags – Identify opportunities and the popularity of a topic with hashtag tracking.
• Powerful analytics – Get statistics, including top mentions, influencers, sentiment, and more!

There are many use cases for using a tool like Awaio in your marketing campaigns. Regardless of whether you are a small business or a large brand, it is essential to take care of your brand. Awario can be helpful in many ways.

Awario has three main subscription plans. The first tier starts at $49 per month.

Sign up for Awario for free over here and check out the Awario review to learn more about the tool in detail.

Canva

If you want a top-notch online tool for creating graphics and editing photos for social media posts, profile pictures, logos, and more, Canva is an excellent choice.

Canva provides thousands of templates for all major social media platforms, making it easy to browse them. Whether for a social media post or advertising content, Canva offers a wide variety of designs.

Canva’s post editor has tons of features (including AI-based ones), tools, and tons of customization options.

You can also schedule posts for your social media accounts directly from Canva or use its mobile app to share them with your accounts.

Related: Canva vs Stencil

IFTTT

IFTTT is another excellent online service to ease your social media marketing campaigns. It basically allows you to automate tasks involved. Take X (Twitter) for example. As you can see, IFTTT has several useful automations (called Applets in IFTTT) to post photos and videos from Instagram, save X posts to a spreadsheet, and more.

IFTTT is an excellent marketing automation tool for every type of business (small, medium-sized, and large) and every marketer.

I recommend checking out IFTTT to see how it can help you become a more productive, efficient, and proactive marketer.

Don’t waste your time on social media marketing

Here are a few ways you can utilize IFTTT to boost your social media marketing efforts.

• Curate content: Content curation is essential for content marketers and bloggers. Platforms like Flipboard and Paper.li can drive targeted referral traffic to your website. Use a new or pre-made recipe to distribute your content right after posting it on your Facebook or LinkedIn pages.
• Get notified when someone mentions you on Twitter: Social media is a great way to build relationships and attract customers to your small business. If someone enjoyed and shared your blog on Twitter, take a moment to thank them. Show your appreciation and offer your help if needed. This will strengthen your connection with potential customers.

Final words on the best social media marketing tools

Social media marketing encompasses a range of integrated components. To stay connected with your followers, you need to complete various tasks on social networks.

You can find numerous social media tools that perform thousands of tasks at the same time. Some social media tools, including ContentStudio, Hootsuite, Buffer, and PostPlanner, have very similar features and structures.

While I use more tools than those listed here, these are the standout options that offer great features and are trusted by millions of marketers, bloggers, and business owners.

Yes, I use more tools than I listed here. Nevertheless, these are the unique ones with great features used and trusted by millions of marketers, bloggers, and business owners.

So, what is your favorite social media marketing tool? Didn’t I forget to list your favorite one? Please let me know in the comment form below.