In an age when many people are socialized through X, Facebook, LinkedIn, Pinterest, TikTok, and Instagram, their importance for your business cannot be ignored.
Whether you have an online or offline business, it doesn’t matter. There should be an integration with social media and your business.
That is why, in this article, you will find out the best social media widgets for websites.
In fact, there are several social media widgets:
- Social feed widgets
- Social chat widgets
- Social share widgets
- Social follow widgets
- Social testimonials widgets
- Social media giveaway widgets
Five Recommendations for Website Owners
Here are a few tips to consider before embedding social media widgets on a website.
- Customize the widget: Most social media plugins for websites with codes below let you modify the look and feel of the widget by changing the color scheme, fonts, widget size, and more. And most social media widget generators consist of a visual builder where you can preview the widget before installing it on your site. Make use of all the available tools (including custom CSS) to integrate the widget with your site using the right brand color palette, sizes, etc.,
- Concern about the page loading speed: The last thing you want is to increase your site’s loading time because of a social media widget! According to a report, page loading speed directly correlates with the conversion rate. You can load the widget’s script code (JS) asynchronously to load the widget after other contents are loaded on the page. Furthermore, you can use a script manager such as Google Tag Manager or Cloudflare Zaraz and take measures such as using colors instead of animated background images.
- A/B test your landing pages: You will not know if adding an HTML social media widget to a website results in increased conversions if you do not split-test your pages — experiment using different widget types (social media aggregators, reviews, share buttons, etc.), variations (minimalistic view, full-width, etc.) and styles.
- You can use multiple widgets on the same page: For instance, you can create floating social share buttons and inline share button widgets and display them on the same page to optimize for more social shares. Similarly, you can use different social media widgets, such as feeds and content lockers, on the same page.
- Use other conversion boosters: Using HTML social media widgets alone on a site is not guaranteed to boost sales on your site. Utilize other website widgets, such as countdown timers, product comparison tables, good pricing tables, number counters, customer reviews sliders, FOMO (Fear of Missing Out) widgets, and website pop-up widgets.
Social Feed Widgets
Social feed widgets are a popular social media widget format that creators use to embed social posts from Facebook, Instagram, X, TikTok, LinkedIn, WhatsApp, Discord, Pinterest, and YouTube.
By installing them, you can demonstrate how active your business is in website users’ eyes and get clicks to your social accounts to increase followers and engagement.
Mixed Social Feed Widgets
These widgets allow you to place posts from multiple sources in one place.
Elfsight’s All-in-One Social Feed Widget
Elfsight is an online service that provides free HTML widgets for website owners with 90+ widgets in the Apps Catalog.
Elfsight’s All-in-One Social Feed Widget is the ultimate social media feed widget for websites that lets you aggregate content from multiple social media platforms into one dynamic feed.
Key features:
- All social media in one place: Elfsight supports multiple sources: Instagram, Facebook, YouTube, TikTok, X, Pinterest, Tumblr, VK, Vimeo, and RSS.
- Templates: Use a premade template to get started quickly. Elfsight provides templates such as Carousel, Masonry (white and dark background), Timeline, Grid, Slider, and the Small widget to fit all scenarios. And you can customize each template on the customization panel.
- Customization: The platform provides many widget modification tools to customize the layout, width of the widget, header, post style, and appearance, all without coding.
Creating a social media mixed feed widget using Elfsight
Use the widget builder below to create your free social feed widget.
Common Ninja’s Mixed Social Feed Widget
Common Ninja is a site similar to Elfsight, with 200+ website widgets in a wide range of categories.
Its Social Feed Widget lets you create mixed or separate social feed widgets with its visual widget builder, like Elfsight.
Key features:
- Multiple social feed modes: Mixed, Tabs, and News Ticker social feed modes allow you to customize the widget to show the feeds precisely how you want.
- 10+ social media platforms: Common Ninja supports all major social media networks, such as Spoutible, Bluesky, Twitch, Mastodon, Threads, and Reddit.
- Auto-refresh: The widget will automatically check for new content regularly and refresh your feed accordingly, ensuring that your website’s visitors always have access to the latest and most relevant information.
- Skins and Layouts: Choose a preferred combination of layouts and skins to make your widget eye-catching when embedding on your site.
YouTube Feed widgets
Being the second most popular search engine behind Google and the most popular video platform for consumers, YouTube is a valuable social media platform content creators can use to drive traffic and boost sales.
YouTube feed widgets allow you to embed a YouTube Channel, playlist, or set of videos on your site. This allows website visitors to watch your videos and subscribe to your channel right from your site.
Here are some YouTube feed widget creators:
- Elfsight YouTube Gallery
- Common Ninja YouTube Feeds
- Fouita’s YouTube Widget
- Powr YouTube Gallery App
- TagEmbed YouTube widget
Elfsight YouTube Gallery
Elfsight’s YouTube Gallery widget enables you to embed a channel, playlist, shorts, set of keywords, and even a gallery of selected videos from YouTube on your site. You can customize the YouTube widget by grouping videos, translating content, editing titles & descriptions, and showing or hiding any video information, logo, buttons, counters, and comments.
Key features:
- 3 types of video sources are supported: Display any channel, video, or playlist on your site. Use the grouping feature to structure content as you’d like.
- Video preview layouts: Classic, Cinema, and Horizontal layout types let you organize video previews on your site. You can also control the after-click video playback. Options are the popup player, new YouTube window, or existing preview.
- Change look and feel: Elfsight’s YouTube Channel widget editor lets you customize the widget by choosing the right skin (to match your website theme), widget dimension, and content grid (by selecting the number of columns and rows, as changing the gutter space), and controlling navigation control, popup mode, and search box.
Creating a YouTube widget using Elfsight
Use the widget builder below to design your free YouTube widget.
Common Ninja YouTube Feed Widget
Common Ninja’s YouTube feed widget lets you embed feeds from different YouTube channels and have a widget aligned with your current website theme.
Key features:
- Multiple sources: Add as many YouTube feed sources as you want to make a multi-feed YouTube widget.
- Layouts: Use a preferred layout to organize video content on your site.
- Auto-refresh: When enabled, the widget will automatically fetch new content.
Instagram Feed widgets
Instagram feed widgets allow you to embed feeds from an Instagram account or feeds based on hashtag (#). Here are a few widget creators:
- Elfsight Instagram Feed widget
- SnapWidget
- Common Ninja Instagram Feed
- Fouita’s Instagram Feed
- SociableKIT Instagram Feed
- TagEmbed Instagram Feed
- EmbedSocial Instagram Feed widget
- Instagram Feed app for websites by Hoversignal
- Walls.io Instagram Feed
Create an Instagram Feed widget
Use the widget builder below to create your Instagram feed widget.
TikTok Feed widgets
TikTok has become one of the most popular social media platforms, with over 1.6 billion global monthly users. Its Chinese version, Douyin, has over 750 million daily active users and is one of the most popular apps in the country. TikTok Feed widgets allow you to embed posts on TikTok based on profiles and hashtags.
Here are a few TikTok widget creators:
- Elfsight TikTok Feed widget
- SnapWidget’s TikTok Feed
- Fouita’s TikTok Feed
- Common Ninja TikTok Feed widget
Creating a TikTok feed widget
Use the widget builder below to create your TikTok Feed widget for your website.
Facebook Feed widgets
You can embed posts from Facebook pages and public groups on your website using a Facebook feed widget. Here are some services that let you create them:
- Elfsight Facebook Feed widget
- Fouita Facebook Feed
- Common Ninja Facebook Feed
- Powr’s Facebook Feed app
- SnapWidget’s Facebook Feed
- TagEmbed Facebook Feed embed widget
Creating a Facebook feed widget
Use the widget builder below to design your Facebook feed widget that allows you to embed photos, videos, and posts on your site.
X Feed widgets
X Feeds widgets let you embed posts from X (previously known as tweets) on your site as a profile timeline, hashtag feed, testimonials, sidebar widget, and X grid.
Here are a few X widget creators:
Creating an X Feed widget
Use the following X widget builder.
Pinterest Feed widgets
Being a visual-centric social network, Pinterest lets users embed Pinterest content on their websites with its widget builder. However, it’s limited in certain features. Here are a few services that allow you to create custom Pinterest widgets:
- Elfsight Pinterest feed widget
- Common Ninja’s Pinterest feed widget
- Powr’s Pinterest feed widget
- TagEmbed Pinterest Feed
Creating a Pinterest Feed widget
Use the following widget builder to create a Pinterest feed widget. Choose a template, add content sources to display pins, customize the widget, and get the embed code.
LinkedIn Company Feed widgets
As a prominent social network for professionals, LinkedIn is crucial for reputation management, talent recruitment, and sales generation, particularly in B2B businesses.
40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads. Using HTML LinkedIn feed widgets, you can embed your company page’s social feed on a website.
Here are a few solutions:
- Elfsight LinkedIn Feed
- Juicer
- SociableKIT
- TagEmbed LinkedIn widget
- Flockler’s LinkedIn Feed Embedder
- Onstipe’s LinkedIn Widget
Creating a LinkedIn Feed widget
Use the following widget builder to create a LinkedIn page feed widget. Choose a template, add content sources to display pins, customize the widget, and get the embed code.
Social Live Chat Widgets
With social media sites’ popularity in e-commerce and online marketing, you cannot neglect social media as a marketing channel for your business. For example: 79% of companies say that implementing live chat has positively impacted sales, revenue, and brand loyalty.
All-in-One Social Live Chat widgets
These widgets support multiple social media networks, and you can choose which networks to use in your live chat widget.
Here are all-in-one live chat widget creators:
- Elfsight’s All-in-One Live Chat widget
- SocialProofy’s All-in-One Chat
- GetButton
- Seekflow’s Omnichannel Inbox
- MyAlice’s Social DM widget
Elfsight’s All-in-One Live Chat widget
This Live Chat widget from Elfsight supports eight popular social messengers. It provides customization options like widget positioning, chat header, welcome message, and color selector to make the widget more intuitive and align with your brand.
Key features:
- 10+ popular channels supported: The platform supports popular social instant messengers such as WhatsApp, Facebook Messenger, Telegram, Instagram, WeChat, Line, Viber, and Rumble Talk. Also, it supports Email, Calls, and SMS.
- Change content: You can edit the welcome message and profile picture to personalize the content and encourage people to interact with live chat support.
- Settings: Change chat display settings (pages, devices, date & time).
Creating a social live chat widget using Elfsight
Use the widget builder below to create your live chat widget. Choose a template, connect your channels by entering your phone number, social account username, ID, or URL, customize the message, choose when & where to display the widget on your site, and get the embed code.
WhatsApp Chat widgets
WhatsApp is one of the most popular live messenger services. It offers tremendous opportunities for businesses to expand their reach among over 2.5 billion active users and gain direct access to customers through WhatsApp messaging.
WhatsApp Chat widgets are popular social media widgets that service-oriented businesses use to provide direct support. Here are solutions you can use:
- Elfsight’s WhatsApp Chat widget
- Common Ninja’s WhatsApp Chat
- DelightChat’s WhatsApp Chat Button
- MyAlice’s WhatsApp Live Chat
Creating a WhatsApp Live Chat widget using Elfsight
Use the widget builder below to create your free WhatsApp chat widget. Choose a template, enter your WhatsApp phone number or WhatsApp business account’s short URL, edit the welcome message, profile picture, etc., and customize the widget’s appearance.
Instagram Live Chat widgets
Like WhatsApp Chat widgets, Instagram Chat widgets allow website owners to reach over 2.5 billion active users who use Instagram through Instagram live chat widgets. Here is a solution:
Creating an Instagram Chat widget using Elfsight
Use the widget builder below to create your free Instagram Chat widget. Enter your Instagram username, edit the chat bubble and welcome message, etc. Then, change the widget’s appearance and specify when and how to display it on your site. Click on “Add to website” to get the unique embed code.
Facebook Messenger Chat widgets
With over 1 billion active users per month, Facebook Messenger (also known as Messenger) provides various solutions for business owners. The Messenger Chat widget for websites is one of them.
Here are a few solutions to add Facebook Messenger to a website:
- Elfsight’s Facebook Messenger Chat
- Powr’s Facebook Messenger
- Common Ninja’s Messenger Chat
- Facebook Chat plugin
Creating a Facebook Chat widget for website
Use the following widget builder to create a widget using Elfsight. Choose a template, integrate your Facebook account, change the widget’s look, and get the embed code.
Telegram Chat widgets
As a direct competitor of WhatsApp and Messenger, Telegram has gained popularity for various reasons, including its flexibility. Using a Telegram Chat widget on your website, you can directly provide live support to over 900 million monthly active users.
Here are a few Telegram chat widget creators:
- Common Ninja’s Telegram Chat
- Elfsight Telegram Chat
- MyAlice’s Telegram Chat Widget
- SocialProofy’s Telegram Chat
Creating a Telegram Chat widget for website
Use the widget builder below to create your free Telegram Chat widget for your website. Enter your Telegram username, change the widget appearance, and get the embed code.
Social Share Widgets
Social share widgets are among the most popular social media widgets for growing a business. They assist website owners in driving free referral traffic from social networks by allowing visitors to share the link to a page on their social accounts.
Here are several services you can use to create social sharing buttons for your websites.
Elfsight Social Share Buttons
Elfsight’s Social Share Buttons widget has many templates and customization options. These allow you to select which buttons to display primarily and change their appearance.
Key features:
- Templates: Elfsight’s Social Media Share app has different templates and layout positions. For example, you can position social share buttons in content or use them as a floating widget.
- 45+ social media sites supported: Elfsight’s Social Media Share buttons support over 45 different networks, including popular ones like Facebook, WhatsApp, X, WeChat, Messenger, Buffer, Digg, and Amazon. You can choose which buttons to show up and in which order efficiently. Users can also click on the “+” (plus icon) to get a list of all other available social sharing buttons.
- Share Preferences: Specify how to open the Share window (new browser window (usually a popup window), or new tab) and which URL to share. By default, the widget shares the page it was installed.
Creating a social share widget for website
Use the free social share widget creator below to build your widget.
AddToAny
AddToAny is a free social share button widget provider and a close alternative to AddThis, a terminated social media widget provider. It supports 80+ social, email, and content distribution and blogging platforms and provides JavaScript API to customize message add URL parameters to integrate with your current website or app setup.
Key features:
- 80+ social media services supported: Popular social networks and services like Buffer, Pocket, Google Classroom, Microsoft Teams, and Trello. Find supported services from this page.
- Customization: You can choose primary networks to highlight on AddToAny social share buttons, customize messages using the JavaScript API, and more.
- Google Analytics integrations: The integration with Google Analytics allows you to seamlessly track the life cycle of a lead generated from a social share widget.
- Share Event Handling & Modifying: Track actions on AddToAny widgets with analytics software like Segment, Adobe Analytics (Omniture), Piwik, Webtrends, and more with event logging and modifying messages, and utilize sharing URLs to optimize your social share widget.
- Sharing buttons for emails: Let subscribers share your newsletters by embedding AddToAny social sharing buttons on email campaigns.
Shareaholic
Shareaholic is another free social media widget provider with a wide range of standard features. It offers website tools for website owners, such as In-Page Share Buttons, Share Buttons for Images, and Floating Share Buttons, as well as advertising solutions for media buyers.
Key features:
- 90+ social networks are supported: Shareholic social share widget is highly customizable. Choose primary networks out of 90+ options, including share to Buffer, WhatsApp, Blogger, and WordPress blog, and add a ‘more options’ button to access other social network lists.
- Customization: Choose a theme (from four available options), change position (wrapped, box, etc.), layout (horizontal and vertical), widget size, color (native or custom), counter, and alignment to make your social share widget as user-friendly and blended into the current theme style as possible.
- Call to action message: Add an encouraging message at the top of social sharing buttons to persuade social shares. You can choose an existing message (i.e., Sharing is Caring, Share the Knowledge, Share the Wealth) or add your custom message.
- Targeting rules: Under the Targeting rules tab, you can control where share buttons appear on your site by selecting Show and Hide options. You can also target by URL path, device type (mobile or desktop), page tag, category, and type. A perfect option is to hide social share buttons on certain pages, such as privacy policies, and show them on specific types of pages, such as blog post articles.
- Sharing settings: Sharing templates allow you to customize social share messages for specific networks. For example, you can insert a custom message for every tweet and add related X accounts. This custom message can be made dynamic by using ${title}, ${link}, ${short_link}, ${description}, ${notes}, and ${source} placeholder variables. Also, you can use a URL shortener provided by Shareaholic (options: Bitly, TinyURL, Shr.Ic) and let Shareaholic automatically sort Share Buttons based on what is converting the best for a given page further to optimize your social sharing buttons for optimal results.
- Analytics: Enable Google Analytics UTM Campaign Tracking and Social Interactions Tracking services to monitor referral traffic, leads, sales, and ROI right from your Google Analytics account.
Social Media Follow Widgets
One way to increase your social media following for free is to embed a social media follow widget on your website. This way, your loyal readers can follow you and your business pages on their preferred networks to receive updates.
Here are a few services to use to create social media follow widgets:
- Elfsight Social Media Icons
- Powr Social Media Icons
- CommonNinja’s Social Media Links
- AddToAny
- Shareaholic
- ShareThis
Elfsight Social Media Icons
The Social Media Icons widget by Elfsight provides 50+ ready-to-use icons with adjustable sizes, 5 predefined icon styles, 3 icon shape options, and 5 animation variants.
Use the following widget builder to create a social follow icons widget.
Key features:
- Arrange icons: Choose icons among 50+ options, choose icon shape and style, and adjust the size.
- Floating or inline: Choose a preferred layout for the icon widget.
- Colors: Use native colors or a solid color scheme.
Shareaholic
Shareaholic provides social follow buttons for websites with various customization options.
Key features:
- 60 social media icons supported: Organize icons by activating them on your widget builder.
- Designing tools: Use a preferred theme and other tools to change the layout, size of icons, position, and alignment.
Social Testimonials Widgets
According to many studies like this, online reviews impact consumers’ purchasing behavior. Based on the “How Online Reviews Influence Sales” report by Spiegel Research Center, even five reviews can increase the likelihood of a purchase by up to 270% compared to products without any reviews.
Social review platforms where the public can leave their reviews, such as Facebook and Google Place, let you embed reviews on your site with ratings.
Elfsight All-in-One Reviews widget
Elfsight provides several website review widgets, including the Amazon Reviews widget and Yelp Reviews widget. Its All-in-One Reviews widget supports 30+ review platforms and offers many features.
Key features:
- 30+ business review platforms supported: One of the benefits of using Elfsight’s All-in-One Reviews widget is that you can fetch reviews from platforms such as Apple Appstore, Google Playstore, and Tripadvisor.
- Six layout variants: Choose from six layout variants: list, masonry, grid, carousel, floating badge, and embeddable badge, to find the optimum position for your reviews on the page.
- Moderate reviews: Choose which reviews and how they should be displayed on your site. Facebook reviews are displayed with the reviewer’s profile picture and link to the profile on Facebook, making them as authentic as possible.
- Customization: Change the review card style, widget width, color schemes, fonts, and more.
Creating a review widget for your website
Use the All-in-One Reviews widget builder below.
Related: Best Facebook Reviews widgets for websites
Social Media Giveaway Widgets
These widgets are one of the underused social media widgets by marketers and business owners. Using social media giveaway widgets, you can accomplish many positives:
- Drive free referral traffic to your website
- Generate free leads for your business
- Boost followers across your social media pages
- Increase brand awareness for your business
- Make a positive picture of your business among people
You can use many social media giveaway platforms to create giveaways, contests, hashtag competitions, etc. Here are some:
SweepWidget
SweepWidget is a social media giveaway platform and a cost-effective alternative to Gleam. It integrates with popular social media platforms such as Instagram, TikTok, Facebook, X, and Snapchat and lets you create contests to increase followers and engagement on your social accounts.
Key features:
- 30+ social media platforms integrated: Grow your followers by setting up entry methods with social media platforms. To join the sweepstakes, potential participants must follow your guidelines (i.e., follow you on the specified social platform). And with the refer-a-friend feature, participants can share their unique link among their followers and friends on social networks and get free social media followers.
- Custom actions: Rescue your dull social media pages by encouraging sweepstake participants to share and comment on your posts with custom actions.
- Social-media-specific contests: You can create many campaigns to increase the visibility of your social media pages, from Instagram Hashtag competitions and Twitch stream giveaways to Pin-to-Win contests.
- Embed widget on your website: Sweepwidget’s giveaway widget is compatible with all page builders. You can install it by copying and pasting the HTML code on your site.
Alternatively, you can use other services like UpViral to hold social media contests.
Other Social Media Widgets
Social content locker widgets
These widgets allow you to offer premium content or content upgrades for free to your site visitors. Website users can download those digital products by unlocking the content and sharing the current page or a specific URL on their social accounts.
Here are a few social content locker widgets for websites:
- Convertful (read our case study here)
- Social Share & Locker Pro WordPress Plugin
- Super Social Content Locker WordPress Plugin
Social Media Plugins for WordPress
If you are using WordPress to manage your website, there are a few WordPress social media plugins you can use to add different social-media-based actions. Here are some:
- RankMath – Optimize your WordPress for social media. Add Open Graph data and create unique blog post featured images for each network and more.
- SocialSnap – Provide social share & follow buttons and tools like social content lockers for WordPress sites.
- Super Socializer – The free social plugin that lets you integrate Social Login, Social Share, Social Comments (Facebook), and Social media follow widgets on your WordPress website.
- Novashare – A lightweight social media plugin for WordPress.
- Nextend Social Login and Register – Plugin lets website visitors register and log in to your site using their social profiles (Facebook, X, etc.).
- WPSocialNinja – It is a WordPress social tool that fetches social feeds, user reviews, and social chat widgets to your website.
- Better Click To Tweet – Create tweetable content for your readers using a shortcode or Gutenberg block.
- Social Warfare – Another social sharing WordPress plugin with features such as click-to-tweet quotes.
- Feed Them Social – Create and display customizable social feeds for Instagram, Facebook, X, or YouTube.
- Blog2Social – Auto-post, re-share, cross-post, and auto-schedule your content across multiple social platforms with the Blog2Social social media automation plugin.
Related: Best HTML Widgets for WordPress to Use without Plugins
Final words on best social media widgets for websites
Social media plays a crucial role in diversifying your website traffic and managing brand recognition & reputation. You can use social media marketing tools such as ContentStudio and Awario to manage your business’s digital social presence.
For instance, ContentStudio lets you automatically share articles posted on your site, schedule social media posts, analyze the performance of your pages, and find social media influencers.
But, if you want to optimize your site for social media and make it easy to share your pages and find you on social networks, you should use social media widgets.
In this article, you found different types of top social media widgets for your site.
So, which social media website components do you currently use and recommend for others?