Every writer wants people to hear his words. Every blogger wants his post to get the maximum attention and drive more traffic and revenue. You might have an email account if you’re a blogger, marketer, local businessman, or anyone else. It’s yours. For that reason, an average worker spends up to 50% of their time in the inbox.
Do you know why Facebook asks for your email address when signing up? Samely Twitter, LinkedIn, Wish.com, and Amazon. They want your email address because it’s the likelihood of their business. Think how much and what kind of emails you’d receive when purchasing a product on Amazon…
One of the biggest mistakes I made in my earlier blogging career was not starting a mailing list. I didn’t know anything about email marketing then, and I used Feedburner as a subscription method in my blogs. There are a lot of things that Feedburner should fulfill to become the best email marketing tool on the Internet. However, as a blogger and Internet marketer, my email list is the best weapon in my hand.
The email list is a set of email addresses and other personal details such as name, phone number, etc. I can communicate with my subscribers anytime, anywhere. My blog mailing list has just more than email addresses and names. I can segment and filter by countries, interests, actions, ages, income level, subscriber engagement, etc. If I hadn’t an email list right now or didn’t start building my email list, I cannot think what my blog would look like when today in terms of design, traffic, social shares, and of course, income.
You are far ahead of other people if you have an email list. In case you don’t have email lists, don’t worry. You are still not too late to create your first email list. To do good things, you are not late.
Here I will discuss a few reasons why you must have an email list (benefits of email list building). Creating a mailing list is not hard. But you should know why exactly you must have an email list.
- 10 Benefits of Building an Email List You’ll Receive Directly and Indirectly
- #1. You own it
- #2. Email is NOT dead
- #3. Highest conversation rate & Best ROI
- #4. Can Reach Out Immediately and at the exact time you want
- #5. Can Build or rebuild any business at any time
- #6. Drive Instant traffic to anywhere
- #7. Educate and Engage potential readers
- #8. Higher Engagement
- #9. Get Traction your message deserves
- #10. Making user actions
- #11. Stay ahead of market disruptions
- Building your list and what comes after
- So what’s next?
10 Benefits of Building an Email List You’ll Receive Directly and Indirectly
#1. You own it
Okay, in this case, I guess you would agree with me that you own your email list more than you own your social; media fan page, right?
Do you really own or have real control over your followers on social media accounts?
You can directly communicate with your subscribers if you have a mailing list in your arsenal. Why is email so powerful? Four reasons:
- Email is personal. It’s casual and friendly — a great way to build trust with people. You can personalize your email newsletter using merge tags very easily. No need to write 1000 email letters for 1000 subscribers.
- Email messaging is direct. No middlemen. Your message is delivered straight to your audience.
- Email is private. People can be themselves and openly share what they’re struggling with, what they want, or their questions (unlike public comments on a blog post, Facebook fan page, and YouTube video comment section for some examples).
- The control: You can send messages any time you want and get 100% organic reach, unlike social media posts.
Having an email list is like you have a business. You can solve their problems, communicate with each other, engage people to act, and make money by sending relevant products. It is more valuable to get someone subscribed to your list than tens of people like your Facebook fan page.
#2. Email is NOT dead
Is email dead? If so, why do social networks and big companies still ask for your email address when signing up? What does Facebook ask from you when signing up? Why do many people still check their email accounts in the morning?
Email is still the most powerful medium to communicate with each other.
Personally, I check my email accounts when I turn on my computer, and I have Google Chrome extensions installed on my browser to check the latest emails. So, whenever my email inbox receives a new email, the extension notifies me. I think you, too, might check your email accounts every day. Especially big businesses such as Semrush still use email as a direct way to communicate with customers.
Even though people can communicate through online chatting services, they still use email because email is powerful, effective, personal, and quick.
If you’ve been spurning the idea of building an email list because it seems outdated technology, it’s time to face the real facts. Email is not going anywhere. Start building your list right today!
#3. Highest conversation rate & Best ROI
It doesn’t matter what industry you are working in or what you are blogging on. Email Marketing has the best and highest conversation rate in any industry, ever and forever. No one can beat it. Guess how much it is…
In simple English, On average, for every $1 you spend on email marketing, you get a $40 return on investment. The cost of email marketing is acquiring people to your mailing list, maintaining the list, etc. Using the best email marketing tools and strategies in the market, you can get quality leads for just below $1.
The amazing fact about this figure is that once you acquire a lead, you get the profit till you retain the subscriber. Now think, is there any marketing method that has the conversation rate and ROI (return on investment) rather than (or similar to) email marketing?
If you ignore the value of a quality email list and think social media is the best way to market your business, so you should change your marketing plan. Because marketing is not just about the number of people who subscribed to you on Facebook, Google+ and Twitter, etc., it is all about how many engaged people you are willing to share your blog posts on social networks and buy recommended products.
Again, think about how much money Amazon earns by sending you (and other people) relevant products you have bought before. This is also known as upselling. If you want to take your business to the next level and increase growth, so you should start building your list right now.
#4. Can Reach Out Immediately and at the exact time you want
Another advantage of mailing lists is that you can reach out to your customers quickly and in time using an email marketing tool. Many people read emails in the morning. Therefore, you can schedule your messages to be sent out at 08:00 AM to your subscribers’ mailboxes at their local time.
Okay, I admit that you can also schedule messages on Facebook, Twitter, and LinkedIn by using a social media management tool such as Hootsuite. But, there is no chance your post will reach out to 100% of your Facebook fans. If you start online marketing, you might find engaging all your Facebook fans challenging. Because they have different interests and they talk different languages.
Fortunately, if you use any email marketing tool as a boat to reach out to your customers, you will not face these problems. You can segment your current list by user actions, interests, and countries. Then send them relevant information which people are eagerly waiting to get.
If you use an email autoresponder program such as Aweber, you can make settings to arrive at your broadcast (email newsletter) at the local time of subscribers to their inboxes. Whether they live in New York, Berlin, or Tokyo doesn’t matter. At the exact time when you want subscribers to see your message, ESP sends out messages immediately. To learn more about the World Time clock Technique, click this link.
#5. Can Build or rebuild any business at any time
That’s why many marketers eagerly increase the number of subscribers. They know that their email list is a goldmine. When they want to boost traffic anywhere or make money, they send out an email to their subscribers.
You can use this tactic to build Your business online:
Create a website and set up an under-construction page on the website. Also, add a signup form on that page. You can use a list-building tool like Convertful to make high-converting inline and popup forms. Learn more in this Convertful review.
Until you publicize the website, you can guest blog on other sites and, at the bottom of posts (better you add the link above the fold), ask readers to sign up for your newsletter.
After a few months, you could have hundreds or thousands of engaged people subscribed to your list. As these readers are on your email list, you can communicate with them and build relationships. When you open your website publicly, you can send an email letter to your subscribers.
Charlie Page, the founder and CEO of The Directory of Ezines states that his most valuable online asset is his email list. He can build or rebuild any business anytime because he has thousands of email subscribers on his lists.
Start creating an email list if you don’t want to rat-race for SEO or link building.
#6. Drive Instant traffic to anywhere
You already know that Facebook and other social networks have restricted the reach of your posts to followers’ Newsfeeds. You cannot exactly predict which amount of people would see your post on their Facebook newsfeed. But, if you use Email marketing as a tactic to drive traffic to your blog posts or affiliate products, you can predict the clicks and earnings using previous figures such as average click-through rate, conversation rate, refund rate, etc.
Best email marketing tools such as GetResponse have these powerful tracking systems to identify the value of your potential customers. Learn more about it in this GetResponse review. It would be best if you started building your email list now.
#7. Educate and Engage potential readers
Educating the readers is one thing that you can’t do easily. You might like a paving audience who will do what you say, such as sharing a post on social media, commenting on a post, or buying what products you recommend.
With a good email-building program, you can easily educate your readers and engage them. That’s how email marketing tools can convert potential readers into paying customers. You need to have an email list and get readers subscribed to it. Then set up a follow-up email sequence and educate people on your list. Then segment and provide relevant information and offers to engage them and convert them to your customers.
#8. Higher Engagement
Neil Patel has said that more than 30% of the people who comment on his blog have subscribed to his newsletter. And 34.3% of social shares are made by engaged email subscribers, and importantly forty-four percent of the blog’s revenue comes from email.
You can increase their engagement by sending them a follow-up email series if you have an email list. You don’t need to do much more things with a good copy than getting more readers subscribed to your email list. When the real-time comes out, they will become engaged readers automatically.
#9. Get Traction your message deserves
You want everyone to hear what you say as a writer, right?
But with crowded social networks such as Twitter, you cannot reach out to every potential reader. Many skim your content, and 90% of readers don’t revisit your website.
It would help if you had an audience who would make conversations on your blog and share your blog posts on their social accounts. Email marketing is a hassle-free solution to communicate with the target audience.
- Musicians use it to get the word out about their next tour.
- Writers use it to announce an upcoming book.
- Retailers use it to share special deals and increase sales.
- Businesses use it to offer special discounts/offers and retain their customers.
- You use it to get the traction your message deserves.
If you’re finding any other way to communicate with your readers privately and get their attention, trust me, there is no other way like email marketing. If you do know, let me know in the comments.
#10. Making user actions
When you have engaged people on your mailing list, you can do anything with that list. Do you want them to share your next blog post on Twitter or want to sign up for a giveaway contest? And sign up for your next webinar?
It saves thousands of dollars to do these tasks if you don’t have an email list.
#11. Stay ahead of market disruptions
AI (Artificial Intelligence) impacts a lot of industries, including SEO, social media, tech, and marketing. With things like ChatGPT and GenerativeAI, giants like Google dominate the marketplace, and this results in fewer opportunities for small players.
Having a list of people interested in your offers is tremendously useful these days particularly.
Building your list and what comes after
So Now you are motivated and looking forward to creating your email list. How are you getting started? Here’s what you need to do:
- Get a good email service (Like Aweber, GetResponse, Moosend, or ActiveCampaign): GetResonse is one of the best email marketing services I have used. Luckily, now you can try GetResonse for free for 30 days! Learn more in this review. Gist is more like a CRM that lets you automate many tasks. Learn how to set up Gist over here.
- Create an attractive Signup form and landing page: You can use a landing page builder tool like Unbounce and Brizy or a form builder like OptiMonk if you already have a website or blog.
- Offer an incentive: This can be an ebook, PDF guide, or Video tutorial. Whatever your readers find value in. You can set it up by yourself or purchase a PLR (Private Label Rights) or MRR (Master Resell Rights) product from a marketplace. Set up a follow-up email to send to the subscriber’s inbox right after subscribing to your mailing list. If you are using HTML emails, make sure emails are responsive. Check out these HTML email builders with export to design responsive emails.
- Drive traffic and increase your opt-ins: There are many ways to drive traffic to a web page. If you are looking for a specific way to build an email list fast, give Solo Ads a try. I recommend Udimi as the best site to buy solo ads. If using solo ads is your goal to build an email list, I recommend first designing a high-performing solo ads funnel and affiliate marketing setup for solo ad traffic. Also, you can start a Solo ads arbitrage business and make money by selling solo ads on Udimi or your website. In this article, you can find out the pros and cons of Solo advertising, Facebook ads, and Google ads.
So what’s next?
Now you created an email list, start building a list. When people give their permission to talk with you, identify their problems and provide solutions for them. Meanwhile, you can offer relevant products that will solve their problems, Not promotions that will solely make you money. If your product solves their problems, they will happily buy it from you.
Remember that retaining a customer is more valuable than acquiring a new subscriber to your mailing list. Therefore, only offer relevant and interesting information to your readers. The best way to do that is to segment your list!
So why do you want to start building an email list? Share your thoughts in the comment form below. Please share this post with your friends on Facebook and Twitter to know the importance of having an email list.