Thrive Architect Review: Is This Page Builder Worth it?

January 13, 2020


Last Modified: January 13, 2020 12:18 PM


We are living in an age where we want to do every sort of task faster and easier. I am pretty sure that you will not throw away a chance if you had to make your web page building process easier.

I have been blogging for over five freakin’ years. If one thing I have learned from it, it would be you should have been excellent in content marketing if you want to grow your blog quicker.

It doesn’t matter if you have written world’s top content about ABC topic, if you fail at representing them to the audience, you won't get results expected.

Like visual contents (ex: images, videos, GIFs) matter in content marketing, being good at building visually appealing landing pages will make your business arrangements really easier and comfortable. Believe me. It does.

If you’re a WordPress blogger, you might have accustomed with the default WordPress editor. However, at present, we need an advanced page builder for WordPress.

One visual web page builder for WordPress is Thrive Architect, which is previously known as Thrive Content Builder.

Today, I am going to review Thrive Architect and share with you my experiences using it so far and key reasons why you may want to use it for your business as well.

What’s Thrive Architect?

Thrive Architect is a visual drag-and-drop website builder for WordPress.

Thrive Architect is one product of ThriveThemes. Other products they offer.

  • Thrive Leads - Lead generating plugin for WordPress.
  • Thrive Themes - High-quality themes for WordPress
  • Thrive Quiz Builder - Create stunning, high converting quizzes.
  • Thrive Landing Pages - Whole new level landing page sets for WordPress.
  • Thrive Clever Widgets - Display widgets on different locations.
  • Thrive Headline Optimizer - A/B Test headlines.
  • Thrive Ultimatum - Scarcity marketing tool for WordPress.
  • Thrive Ovation - Testimonial plugin for WordPress. 
  • Thrive Comments - New comment management system for WordPress

I have a ThriveThemes membership since 2016. Therefore, I have the access of above all plugins, and all future plugins with a reduced price.

They are rolling out new updates for their major products such as Thrive Themes and releasing new products. So, I recommend getting a ThriveThemes membership before its price increases!

According to me, the best product of ThriveThemes is the Thrive Architect. It boosts your creativity and makes it easier to create visually appealing web pages without hassle.

Many web pages you have found on Pitiya are made with Thrive Architect.

Now, you may have already seen dozens of visual page builders for WordPress. However, Thrive Architect is different of them. 

Why is Thrive Architect different from Competition?

Make Landing Pages in Speed of light

Drag and drop elements make it so easy to design any type of web page smoothly, faster. Select appropriate element you want to use and click “click-to-edit” and enter your content.


Landing Page Templates

Thrive Architect comes with tons of high converting landing page template sets for each niche. 

Have a business on Medical care niche? Load “Medical” template set and build your website without hiring freelancers. 


Want a template for webinar registration? Filter “Webinar” landing pages and load a favorite one.


Looking for a high quality lead generation landing page template? Thrive Themes got you covered!


Unlike other visual landing page builders or WYSIWYG (What You See Is What You Get) editors, with Thrive Architect you can edit landing pages very easily, no matter what theme you use for your WordPress site.

Pre-built conversion elements

Thrive Architect isn’t a typical front end visual editor. You get most elements you want for building a web page for every type of site.

Use Countdown timers to create agency factor. 


Add testimonials to build the trust factor.

Best part of the testimonials goes here...

Display testimonials here and make them more skimmable by adding a teaser or the best part from the testimonial as a headline. A good testimonial can make all the difference to your conversion rates.

DANA MOORE  //  Designer

The best kinds of testimonials are...

The best kinds of testimonials are ones that tell a small story and include specific details. This is much more powerful than a generic testimonial that simply say "I love this product!" or something similarly vague.

MARC JACOBS  //  Business Analyst

Insert your CTA links in eye-catching buttons.

Embed your videos in perfect locations of web pages.

Add star ratings.

Display credit card icons to boost conversion rate of the checkout page.

Progress Bars

1 Of 2 Steps Completed!

Reveal exclusive content at the right times.

Use fill counters to represent your data attractively.

Fill Counter

These are just a few pre-built conversion boosting elements you can use in Thrive Architect. I wonder if there is any other front-end visual editor with these types of excellent elements.

Customization Ability

With the rollout of new Thrive Content Builder (version 2.0) or Thrive Architect, you get tons of customization options.

To be honest, at the beginning I was confused on how to use it. However, with a few tries, you would find how powerful Thrive Architect is.


You can completely design a fully-responsive web page without knowing a single HTML tag!


That’s a huge feature in Thrive Architect.

Just imagine you can design separate web pages for desktop, tablet, and mobile users exclusively. Fortunately, Thrive Architect has designed to load needed codes in each device type. So, if you hid a certain element (ex: iframe window) in mobile view, all content, codes, and external files won’t fetch in mobile view.

Talking about responsive design reminds me that you can create mobile-only web pages.

Thrive Architect Features

Thrive Architect is a perfect substitution for default WordPress web page builder. Not only you can build custom blog post pages, but also build sales funnels within your current WordPress blog!

Smooth Drag and Drop Visual web page builder

Build any type of web page with these available elements.


Thrive Architect Elements

Design 100% responsive web pages

With over 100s of different mobile device models, you may be worried about whether your potential customers accurately could see your sales letter. If you are building a sales letter with Thrive Architect, you have nothing to worry about it.


Build Cross Browser Friendly Web Pages

Every element, column, video, and visual content are made to be fully responsive.

Beautify your blog post pages

The days are gone, you have to use custom-made-images for every type of custom design. You can design every-imagined designs with Thrive Architect.

Add borders

add-borders thrive architect

Style images


Image Styles

Full-width sections


Create full-width background sections (Click Image to Enlarge)

Background images, videos, patterns and colors.


Create colorful gradients using editor.


Create Linear and Radial Gradients Easily

Customize as you want on the go

Designing a visually appealing web page is difficult in most cases due to conflicting reasons. Ex: You have no idea how to set the margin of within first two columns under a page section, how to add a table of content to your blog post.

But, Thrive Architect makes it easier than ever to customize every pixel as you want. Yes, every pixel.

You can easily set margins, paddings.


Set margins and paddings of content

Add any color you have ever seen or not.


Save colors for future usage

Add custom tooltips, hover effects as you want.


Design custom tooltips: Light, Dark Color Styles

Add animations into web pages.


Add basic animations and actions using pure CSS!

Add icons, custom fonts, and style text as you feel good.


Use Icons in visual editor


Use any font in universe with Font options!


Add inner or outer shadows

Add frames to videos and customize how video should appear.


Different video styles

You can do all of these without coding a single HTML line. How awesome is it?

Lead generation

Still, Email marketing might be the #1 marketing channel for every sort of business. Whether you’re a solopreneur, online marketer, blogger or a local business like a dental clinic, you must be utilizing email marketing.

The default WordPress editor certainly isn’t the best place to design lead capture pages.

However, with Thrive Architect, the sky's the limit for you to design high converting, attractive lead capture pages and even add lead capture forms into blog posts.

Here are a few key features of Lead generation feature of Thrive Architect.

  • Direct integration with all major email marketing services using API.
  • Add customers to other email marketing tools with HTML form post method. Ex: in-house email marketing software and third party apps such as UpViral.
  • Integrate with multiple email marketing services. So, you can add subscriber or customer to multiple email lists in different email marketing services.
  • Add custom fields. So, you can collect just more than email address such as name, phone number, address and other fields you want.
  • Redirect subscriber to a custom thank you page or display a custom message after registration.
  • Custom error messages.
  • One step or two-step sign up forms. (In two-step sign up forms, potential subscriber click on the CTA button and the signup form appears)
  • Easily customize lead capture form’s design.

This is an example email signup form. But, it works! Sign up to see how it works in your end! 🙂

Drag and drop "Lead Generation" box to where you want to display email signup form. Here's the default look of lead generation form.


Default lead generation form in Thrive Architect

Connect lead generation form with your current email service provider so, new subscribers will be automatically added to your email list.

  1. If you already have connected services via API, they will be listed here.
  2. Add new API connections: Currently Thrive Architect supports all major email service providers including Aweber, GetResponse, Mailchimp, Convertkit, Ontraport, ActiveCampaign, Drip, InfusionSoft and other services such as WebinarJam and a few membership platforms.
  3. Integrate any platform which support HTML configuration. For example, if your current service provider supports creating HTML signup forms, you can create a basic or a plain email signup form and paste the HTML code here. Thrive Architect will automatically send user submissions to your service.  

Connect with your ESP or other marketing tool

Edit form fields and add custom fields. If you want to make the "Name" a required field the user must filled, you can tick the "required" box.


Add new fields

Change the method how you want subscribers want to know they are successfully submitted the data or signed up for your list.


Post Opt-In action

Content Blocks

Thrive Architect does not only make it easier to design visual web pages but also ease it by enabling to save content templates for further use.

Furthermore, ThriveThemes team releases new content templates for its subscribers.

Product review content block

Title goes here

Ut enim ad minim veniam, quis sed nostrud exercitation laboris.


  • Lorem ispum dolor nam sagittis labore eiusmod ut dolore
  • Bibendum ispum dolor elit nam elitis unam voluptate fugiat labore
  • Lorem ipsum dolor sit amet, consectetur adipisicing
  • Incididunt ut labore et dolore magna aliqua nulla pariatur elitis


  • Lorem ispum dolor nam sagittis labore eiusmod ut dolore
  • Bibendum ispum dolor elit nam elitis unam voluptate fugiat labore
  • Lorem ipsum dolor sit amet, consectetur adipisicing
  • Incididunt ut labore et dolore magna aliqua nulla pariatur elitis


Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt nam labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation sed ullamco laboris nisi ut aliquia labore prior commodo consequat. Duis aute irure dolor ipsum reprehenderit voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Honestly, Content blocks do not only ease building web pages but also they are great add-ons for your content box. For example, you can save a lead capture form as a content template and display it at any position of any blog post or page.

WordPress Content

You might want to use default WordPress editor to add specific content for your landing page. You can easily do it with dragging and dropping WordPress content box to the front end editing workspace.


Insert your WordPress content

Click to Tweet boxes

Add custom tweet messages to your current blog post pages to increase social sharing. You can also add your Twitter handle to get you mentioned on Twitter.


Click to Tweet Options: Set Tweet

Thrive Architect Review: Truly The Best Drag-n-Drop Page Builder for WordPress #WordPress

Click to Tweet

Countdown timers

Increase scarcity factor second by second by adding a beautiful mobile-friendly countdown timer to your landing page.

There is two type of countdown timers.

  • Normal Countdown timers: Countdown time is absolute and you can set it accordingly.​​​​
  • Evergreen countdown timers: Countdown time will reset every time user enter to the webpage.

Normal Countdown timer


Evergreen Countdown timer


You can even display a custom message after countdown time comes down to zero.


Countdown Evergren options

Page Events

You may want to display a custom message or a CTA link in a popup box that shows up once a visitor clicks on a link or a button.

Or even better, you might want to give a discount or a coupon code for 30-day free trial when a visitor try to exit from one of your pages.

You can easily do it with Thrive Architect WordPress page builder.

Select trigger


Select a page event

Select action


set action for trigger

Customize message


Customize message. You can also show an opt-in box.

Page event setting


Exit intent event trigger

Social Share buttons

Apart from displaying social sharing buttons in the sidebar or above/below of blog post by default, you can display social sharing buttons in WordPress post or static pages within the content.

You can select one of a few designs available.


social sharing button styles

Set a custom share URL and display social share count after certain amount of total shares.


social networks, custom share url, display share count


What are other better ways to compare a few products or services with yours than using tables?

Header 1

Header 2

Header 3

Header 4













This is an example table created by using Thrive Architect Table element. All columns are sortable. Try it!

You can easily create tables and customize its design.

Select rows and cells


Select the table type. You can add/remove and change columns and rows later.

Change table appearance


Table Options


Sometimes you want to split a section or a web page into a few parts and different content. If you’re going to do it with purely HTML, you want to use CSS for setting up margins, alignments, paddings and even customize appearances in other device types respectively.

However, Thrive Architect makes it so easier to create columns.




An example three column section with zero gutter width. 

Select column layout


Select columns layout: You can change column's width later. 

Change Column Options


Column options

Table of Content

Adding a table of content into a long blog post does not only improve the user experience but also your post is rewarded by Google by showing direct links to each section.

Many bloggers use custom WordPress plugins for adding a table of content. However, with Thrive Architect, you can add a table of content into a blog post with three clicks!

Drag and drop “Table Of Contents” box to the workspace.


Table of Contents

Select headings, number of columns.


Table of Contents options

Just like other elements, you can customize the Table Of Contents widget’s appearance.

Dynamic Animations & Actions

Want to amaze readers by giving a free guide, checklist or even PDF version of a blog post? Use Content Reveal tool for it.

You can also set how it should show up.

Do some advanced stuff easily like auto-playing a Youtube video once someone clicks a button on your page.


Settings for playing a YouTube video automatically when clicked on a button.

Fill Counters

People grasp visual elements better than text content. Fill counters are great especially for demonstrating data for your readers.

Students Participated (74%)
Passed Students

Styled Lists

Add visually appealing, yet conversion boosting styled lists into your blog posts, pages, and sales letters by using styled lists.

  • Check ​​​​List Element
  • WordPress List Element
  • Dot List Element
  • Question List Element
  • Info List Element

You can change colors, icon, font styles, font families etc. of each list element.


styled list options

Landing Page Templates

ThriveThemes releases batches of landing page templates. Each one includes.

  • Homepage template
  • Lead registration template
  • Email confirmation template
  • Thank you page template
  • Webinar registration template

You can select appropriate template set for your requirement.


Default landing page template sets

"Bright" landing page set alone has 13 different kind of landing page templates.


landing page templates under Bright Landing page templates set

You can use an existing landing page template or create a landing page from scratch.


Blank landing page template

Edit source code

Do you want to edit the source code of your web page? Or copy and paste the current content into another separate page?


Click on Image to Enlarge

Preview web page look on mobile, tablet and desktop

Now you don’t have to have an Apple iPhone, Samsung Galaxy Note 3 for previewing how your web page will look like on each device type.

Thrive Architect has an inbuilt tool for it.


Preview webpage in Mobile, Tablet and Desktop user's view

Mobile-only web design

With the fact that already number of mobile internet users has surpassed the number of desktop internet users, you should change your blogging strategies and design web pages towards mobile visitors

You can easily design mobile-only web pages by showing and hiding each content.

For example, if you have embedded a YouTube video on your web page, you may don’t want to display video on the web page for mobile users. Instead, you could display the thumbnail of YouTube video and fetch the video with onclick function. 


Hide elements in Mobile devices


If you want to add custom HTML code, CSS style code or even embed an external widget, you can simply do it by using Custom HTML/CSS element box.


Add custom CSS

You can insert custom HTML or JavaScript script to web page.


Add custom HTML or JavaScript code

Other notable features and advantages

Apart from above features and tools, this Thrive Architect review is incomplete without noting these amazing and very helpful features.

Efficient Editor

Here's the "Paragraph/Text" editor of Thrive Architect

  1. Copy element
  2. Delete element

Other options allows you to do these things.

  • Change font weight, style and add an underline to text. 
  • Create ordered or unordered list.
  • Change text alignment.
  • Change text type.
  • Hyperlink a chunk of text.
  • Insert "Read More" tag.

Add links to posts, affiliate products within Thrive Architect visual editor

If you're using Thrive Architect to create blog posts, you can add links to published articles, pages and even affiliate links very easily.

Enter your search term to generate suggestions or easily enter the URL you want to add. There are also options to add "nofollow"  and "_blank" tags to the hyperlinked content.


Insert a hyperlink to a text: enter URL, or enter a search term to start searching

Select the blog post you want linking to.


Insert a link to the blog post


When building web pages with more dynamic content, we have to use different content elements and so have to use different layers. It is harder even for a web developer to build a dynamic website from scratch and edit it later. Luckily for us, Thrive Architect highlights each layers on the top of visual editor.


Know what you're editing with top layers bar. Navigate through deeper layers easily.

Disqus and Facebook comment systems

If you are building a sales letter (video sales letter even better), you might want to add Disqus or Facebook comment systems. Thrive Architect has facilitates for it.


Insert Facebook comments system for web pages

Keyboard shortcuts

If you want to save time and efficiently complete computer tasks, you should use keyboard shortcuts. Thrive Architect supports a few keyboard shortcuts which you can use not only to save time, but also your hard work too.

Here're a few keyboard shortcuts for Windows users. Use Command key instead of CTRL for Mac users.

  • CTRL + S: Save document
  • CTRL + R: Redo
  • CTRL + Z: Undo
  • CTRL + K: Create a Hyperlink

Benefits of Using Thrive Architect 

  • Works with most WordPress Themes
  • A Low-Weight WordPress Plugin
  • All-in-one Front end visual editor for WordPress: Comes with conversion boosting elements, landing pages, mobile-only web design, animations & actions, and layers.
  • Easy to operate.
  • No Coding Needed
  • Lifetime, Unlimited Free Updates
  • Forum for asking questions and finding answers
  • Use on Unlimited Websites You own
  • Cost Effective

Thrive Architect Pricing

You can get Thrive Architect by two ways.

  1. Get a ThriveThemes Subscription: You get all ThriveThemes’ products including Thrive Architect with lifetime updates, and premium customer support, plus receive exclusive access for Thrive University and beta access to new features tools.
  2. Buy Thrive Architect Plugin: Use on certain number of websites you own (according to the package you purchase), plus receive 1-year customer support + unlimited free updates.

Thrive Subscription Prices

Regular Membership

$30/month (Paid Quarterly)

$19/month (Paid Yearly)

Agency Membership

$69/month (Paid Quarterly)

$49/month (Paid Yearly)

Thrive Architect Plugin License

Single License

  • Install on 1 Website

5 License Pack

  • Install on up to 5 Websites

Pros & Cons of Thrive Architect

What I Like

  • All-in-one visual front-end editor for WordPress
  • An Independant WordPress visual editor plugin. So, works with all WordPress themes seamlessly.
  • Drag-n-drop elements
  • Customization options
  • Thrive University Courses (Learn how to use Thrive Architect for building high converting web pages and funnels)
  • Regular Updates (ThriveThemes team fix bugs often and release new features, tools, and integrations)
  • Active Forum (Ask any question from billing to refund from ThriveThemes’s Forum)
  • Use Thrive Architect on Unlimited websites you own under regular license and on unlimited client websites under Agency License.

What I Don't Like

  • Sometimes, Thrive Architect editor doesn’t load last saved version due to a cache issue. You have to clear cache and/or load the web page with Thrive Architect visual editor in an Incognito window (In Google Chrome Or in Private Window in other web browsers).
  • Too much Comfortable. It makes me so lazy!

Should You Buy Thrive Architect?

I have been using Thrive Products for over a year and Thrive Architect since it is released. There are dozens of alternatives for Thrive Architect currently. To name a few - Elementer Pro, Divi Visual Editor, Visual Composer, Cornerstone by The X Theme, Fusion Builder by Avada.

However, as far as I have heard, hundreds of users have moved to Thrive Architect not only Thrive Architect WordPress plugin is cheap, but also its simplicity, powerfulness, and comfortability.

In simple words - I am addicted to Thrive Architect.

If you want a powerful, yet a simple, easy-to-use WordPress visual editor plugin, I recommend purchasing Thrive Architect.

If you want to grow your blog fast, I strongly recommend subscribing for a ThriveThemes Membership. You won’t regret it. I recommend.

They offer a 30-day money back guarantee.

So, you have nothing to worry about.

Check out what you can do with Thrive Architect over here.

So, how do you review Thrive Architect as a blogger and a business owner? What’s your favorite feature of Thrive Architect?

Thrive Architect


Customization options






Landing page templates





  • Includes all features
  • Unlimited free updates
  • Access to premium content


  • Bugs with certain themes and plugins time to time

About the author 

Chamal Rathnayaka

A blogger, Growth Hacker, and Internet Marketer since 2012. Chamal Rathnayaka is the founder of this very site and he's sharing his experience and knowledge on Internet marketing through Pitiya blog. Send him a message on


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