Semrush Site Audit Tool Review & Tutorial for Beginners

Semrush’s Site Audit is another tool to analyze an entire website for issues related to technical SEO.

In this Semrush Site Audit review, you will learn how to use Site Audit and find out issues and fix them.

What is Semrush Site Audit?

Semrush’s Site Audit is a website audit tool by Semrush. It audits your website with 130+ on-page and technical SEO checks, including crawlability, internal linking, coding, hreflang, AMP, and HTTPS issues.

Since it’s a cloud-based service, you do not need to install it on your computer and run manual crawls, unlike WebSite Auditor of SEO Powersuite.

How to use Semrush Site Audit

You need to have an active Semrush account to start using Semrush Audit tool.

It has got both free and premium plans. But, here is a quick overview of Site Audit limitations based on Semrush prices.

FeatureFreeProGuruBusiness
Projects151540
Max. number of web pages to crawl per project10020,00020,000100,000
Monthly PriceFree$119.95$299.95$449.95

Once logged in to your Semrush account, create your project. Give it a name and specify your domain.

Once done, click on the ‘Setup‘ button under Site Audit.

site-audit-setup-semrush-projects

Or Click on the ‘Site Audit‘ link in On-Page & Tech SEO navigation section.

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Site Audit Settings

A popout window will open. From there, you can configure Site Audit settings.

Domain and limit of pages

domain-options-site-audit-semrush
  • Crawl Scope: Select which domain (or sub-domain) should the Semrush should crawl
  • Limit of checked pages: Specify how many pages should Semrush check. The limit is depending on your Semrush subscription plan. If you have a Pro account you will have a 20,000-page limit.
  • Crawl Source: From where should the Semrush Site Audit tool start from crawling

Crawl source has four options:

  1. Website: Semrush will start from the homepage and go deeper from its linked pages
  2. Sitemaps on site: Site will fnd the order of sitemaps on your site
  3. Enter sitemap URL: Specify your main sitemap URL and Semrush will start crawling from sitemap specifications
  4. URLs from file: Provide a list of URLs

Crawler settings

You will see two options: 1) User Agent 2) Crawl Delay

crawler-settings-site-audit-semrush
User Agent

Select which User-agent should crawl your site. SiteAuditBot-Mobile is picked by default. But you can change to another like GoogleBot-Mobile.

Crawl-Delay

Suppose you have a website with massive traffic, and your web hosting plan has limited bandwidth. In that case, the crawl-delay setting will be helpful because you can configure the delay between crawls.

Allow/disallow URLs

If you want Semrush not to crawl any page, you can specify them here.

allow-disallow-urls-site-audit-semrush

For example, use this option if you want to restrict Semrush from crawling any specific area of your site such as Membership pages, thank you pages, and non-public pages, and OTO (One-Time-Offers) pages, etc.

Remove URL parameters

Define which pages with parameters should Semrush Site Audit skip.

remove-url-parameters-site-audit-semrush

Bypass website restrictions

bypass-website-restrictions

Schedule

Specify how often should Semrush site audit crawl your site. Unless your site is a bigger site publishing multiple pages per day, it’s good to set this to weekly.

schedule-crawling-site-audit-semrush

Click on the ‘Start Site Audit‘ proceed.

Depending on the size of your site, resources allowed in your hosting subscription, and the quality of web hosting, the finishing time may vary.

Site Audit Overview

Site Audit’s Overview section consists of several parts.

site-audit-overview

Site Health

A score developed by Semrush based on the number of errors and warnings found on a site and their uniqueness. The higher the Site Health score better you are doing as a webmaster.

Here is the average site health score in some industries:

  • Art & Entertainment: 77%
  • Autos & vehicles: 76%
  • Beauty & fitness: 78%
  • Business and industrial: 77%
  • Computers & electronics: 75%
  • Finance: 75%
  • Food & drink: 76%
  • Games: 79%
  • Travel: 77%
  • Sports: 75%

Takeaway: Try to improve the overall Site Health score by fixing issues associated with your site.

Crawled Pages

This is also an indicator of how many pages are on your site. The report breaks it down into five different groups:

  1. Healthy
  2. Broken
  3. Have issues
  4. Redirects
  5. Blocked

Thematic Reports

This section gives you an overview of site audits based on Crawlability, HTTPS, Core Web Vitals, Site Performance, Internal Linking, Markup, and International SEO.

Top Issues

At the bottom, you will see the top issues that Semrush Site Audit found.

Issues

The issues tab will include all the problems based on the severity. Errors will show issues of the highest severity, and Warnings will consist of issues of medium severity.

Here are some common issues of each category:

ErrorsWarningsNotices
Pages don’t have title tagsSitemap.xml not foundHave more than one H1 tag
Pages have duplicate title tagsImages don’t have alt attributesOrphaned pages
Pages couldn’t be crawledToo many on-page linksPages take more than 1 second to load
Slow page speedToo much text within the title tagsRobots.txt not found
Returned 4XX status codeDon’t have enough text within the title tagsLinks with non-descriptive anchor text
Internal broken linksLinks on HTTPS pages lead to HTTP pageOutgoing external links with nofollow attribute
Pages with canonical broken linkBroken external linksLinks with no anchor text
Invalid structured data itemsSitemap.xml not indicated in robots.txtURLs with longer than 200 characters
Pages with 5XX status codeExternal images are broken
Duplicate meta descriptionsLow word count
Too large HTML sizePages without H1 tag
Broken internal imagesOutgoing internal links contain nofollow attribute
Hreflang value issuesLow text-HTML ratio
Non-secure pagesUnminified Javascript and CSS files
Boken internal JavaScript and CSS filesDon’t have meta description
Redirect chains and loops

Click on the ‘Why and how to fix it‘ link to see more details.

why-and-how-to-fix-it

Click on the issue to see more details.

site-audit-issues-broken-links

Here are the broken internal links the Semrush Site Audit tool found.

internal-broken-links-semrush

Now you can export broken links as a spreadsheet and start fixing them. Learn more about Semrush broken links checker.

semrush-broken-links-export

Here’s a video that shows other issues listed by Semrush Site Auditor.

Page Audit

Like in WebSite Auditor by SEO Powersuite, Semrush lets you go deeper and finds overall audit statistics at the individual page level.

crawled-pages-semrush-site-audit

Our article on Blogger SEO techniques has several not severe issues.

page-audit-report

Statistics

The statistics tab will include the overall performance of your site from a technical SEO standpoint. For example, on this page, you can determine if there are an excessive amount of pages with 4XX and 5XX status codes and if your internal linking practices are good or need to improve.

statistics-semrush-site-audit

Crawl comparison

Once the Semrush Site Auditing tool crawled your site multiple times, you can see whether it found new issues or your work on fixing previous errors has worked off.

compare-crawls-table-semrush-site-auditor
Compare crawls in Semrush Site Auditor

When you clicked on the chart button, you will be directed to the progress section, and it will give you a historical chart for audits from a previous date to the most recent date.

historical-chart-crawls

Semrush Site Audit Cost

Like all other main tools in Semrush, the Site Audit tool comes in all plans, including the free tier. While the free plan caps the max number of pages to crawl at 100 and offers limited features, paid plans restrict pages that can crawl according to the Semrush subscription level.

Here is a comparison table of features and limits for Semrush Site Audit software.

ProGuruBusiness
Projects51540
Pages to crawl per project20,00020,000100,000
Pages to crawl per month100,000300,0001,000,000
Google Data Studio integrationYesYes
Scheduled PDF reports52050

Which plan is good for using Semrush site auditor?

Essentially, if your site is no larger than 20,000 pages in total, the Pro plan is cost-effective. For all other cases like managing clients’ site auditing works, Guru or Business plan is worth it. Furthermore, you can buy more pages to crawl from your Subscription info page.

semrush-subscription-info

Alternatives

There are several Semrush Site Audit alternatives with competitive pricing. Here are some competitors of Semrush that offer site auditing tools.

Semrush vs WebSite Auditor

WebSite Auditor is offered as dedicated software for site auditing by SEO PowerSuite. It consists of many features and tools. You can learn more in this complete WebSite Auditor review.

Here are some key benefits of WebSite over Semrush Website Auditor:

  • WebSite Auditor is a software – You can run it on your PC or a virtual machine and run unlimited pages
  • Many customizable options – From crawler configuration to reporting settings.
  • TF-IDF – Learn which content your pages are missing with Term Frequency – Inverse Document Frequency (TF-IDF).
  • Keyword map integration – Audit content for better search engine performance
  • Site Visualization – Get a visual picture of your site structure in terms of internal links, page views, and click-depth.
  • Content Editor – Edit content within WebSite Auditor with SEO recommendations.
  • Generates XML Sitemap, Robots TXT files – Currently Semrush Website SEO Audit tool does not generate XML sitemaps nor robots.txt files according to custom filtering.
Content Editor is a bit similar to Semrush SEO Writing Assistant. A perfect option if you run an HTML website

Is Semrush Site Audit worth the cost?

It is no debate that it’s required to have any sort of website auditing tool in your arsenal. But, the question is whether Semrush is worth it when considering many contenders.

If you review Semrush deeply (price versus features etc.,), you will come to know that it offers tremendous value under every Semrush pricing plan. Be it Pro, Guru, or Busines, Semrush has got every tool you need.

Obviously, there are some disadvantages of solely using Semrush Site Auditor instead of a dedicated site-auditor like WebSite Auditor, such as not getting TF-IDF keyword report and essentially more robust features.

But, if you are a solopreneur and are looking for an excellent tool to audit a site without spending much, Semrush is worth it as you get 40+ more powerful other tools to grow your business online.

However, if you have a website with huge pages or manage multiple clients and want a more robust platform, I recommend WebSite Auditor. Its Enterprise plan costs $299.95 per year, and you get to crawl unlimited pages and allows using proxies and different user agents than the Semrush Site Audit tool to speed up the process.

FAQs on Semrush Website Audit tool

What features does Semrush offer in their site audit report?

semrush-broken-links-export

Semrush Site Audit consists of many features. Some of them are Crawl comparison, Google Data Studio integration, Scheduled crawls, Email reports, Crawl agent customization, and calculation Core Web Vitals at bulk.

What is Semrush Site Audit?

Semrush Site Audit is a website auditing tool. It crawls your website content and linked resources and analyzes to detect 130+ various issues and guide you on how to fix them.

How do I delete a Semrush Site Audit project?

Unfortunately, you cannot delete a Semrush site audit project. You have to delete the project entirely to delete Site Audit data.

How do I run a Semrush Site Audit?

domain-options-site-audit-semrush

Create a project on Semrush, set up the Site Audit by specifying your domain, crawl depth, etc., Learn more in this step-by-step guide.

What is Semrush site health?

The Site Health score is based on the number of errors and warnings found on your site and their uniqueness. The higher the score, the fewer problems your site has, the better it is optimized for search engines, and the more user-friendly it is.

Does Semrush have a free trial?

Yes, they do. Find more details about Semrush’s free trial over here and how to cancel Semrush’s free trial from here.

Semrush site audit free

Semrush’s free plan lets you audit a site up to 100 pages.

Is Semrush site audit free?

It is free up to 100 crawled pages and some features are restricted.

What is a SEO audit?

SEO audit is analyzing a website to detect issues that severely affect search engine friendliness. A good SEO audit tool goes beyond on-site SEO and attaches Off-page SEO factors such as backlinks.

Final Words on Semrush Site Audit Tool

One of the most used tools in Semrush is the Site Auditing tool. Depending on your expectations, it might largely fulfill them. By comparing it with its competitors in pricing and value for investment and features, using Semrush for website auditing is no brainer.

So, what are your thoughts on the Semrush Website Audit tool? Have you tried it already? Share your thoughts below.

semrush site audit tool

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