The 7 Best Semrush Reports in 2024 (Examples)

Semrush is a digital marketing toolkit that provides a lot of data. Sometimes, more data means nothing if they are not represented meaningfully.

Semrush reports can be seen literally every one of the tools. So, which are the best Semrush reports you should look for as a content creator, search engine marketer, agency, business owner, media buyer, and advertiser?

You will find the top 7 best Semrush reports in seven categories.

Domain Analytics Report

When you find an interesting website on the internet, the obvious question is, what is the status of this site? ‘Status’ is a vague word.

That is why Semrush’s Domain Overview report is one of the best ones out there.

Domain Overview Overview

You will be shown tons of data about the domain in the Domain Analysis report.

Google Database, Device type and state of Google search and currency
Overview statistics about the domain, which includes details like Authority Score, Organic Search Traffic, and engagement metrics like pages/visit bounce rates, etc.,
Organic traffic distribution by country, traffic and organic keywords growth charts over time, and SERP features chart

Organic Research Overview

Semrush Domain Overview’s second main section is about the Organic performance of the domain.

As you can see from the screenshot, this Semrush report section shows an overview of the domain’s search traffic and competitors. The Competitive Position Map chart is an excellent way to quickly glance at a site’s power regarding organic keywords versus organic search traffic.

Advertising Research Overview

The following section of Semrush’s Domain Analytics report shows any details about the domain utilizing Google ads to drive traffic.

Backlinks Overview

The Backlinks overview report on Semrush’s Domain Analytics gives you a quick picture of the strength of a domain. It carries out details like total backlinks, top indexed pages, Follow vs. Nofollow, backlink types, anchor texts, etc.,

However, this report does not show recently discovered backlinks and toxic links. You must use Semrush’s Backlink Analytics tool for that.

Organic Analytics Report

Suppose you want to know the organic statistics of a website. Which Semrush tool would come to your mind first? Yes, Organic Research.

The Organic Analytics report in Semrush is filled with tons of data.

At first glance, you see a chart showing the growth of organic keywords over time. Underneath the chart are red dots and Google icons that indicate special happenings, such as Google updates.

If you are looking for the best Semrush report to reverse engineer any website’s SEO content strategy, look for the Organic Research tool. It gives you details like top pages (and their ranking keywords), SERP features, the domains carried out in Google, position changes in SERP, top sub-domains, competitors, and more.

Semrush Backlink Analytics Report

If you use search engine optimization (SEO) as the primary driver of traffic and sales for your business, you should maintain a healthy link profile. Semrush’s Backlink Analytics report helps you analyze deeper insights about every link!

Backlink report in Semrush shows total links, new and lost backlinks, categories of referring domains, anchor texts, authority scores of referring domains, link attributes (dofollow, nofollow, sponsored, UGC), TLD distribution, top countries, link profile distribution, top pages with most backlinks and similar backlink profiles.

Traffic Analytics Report

Traffic Analytics is a reliable alternative to Alexa, SimilarWeb, and Complete.com’s website traffic analytics tools.

Semrush’s Traffic Analytics report is filled with many details. Semrush uses many data points to represent traffic statistics accurately. From my experience, the report is more similar to my Google Analytics than other tools.

Market Explorer Report

The Semrush Market Explorer report is another one of the best Semrush reports because its details cannot be found elsewhere.

Market Overview: Show the size of the market and the percentage by which a website or brand has already captured it for a particular period. Market Traffic Cost is a metric that indicates the market value in terms of cost.
Growth Quadrant: One of my favorite parts of the Market Explorer Semrush report. It gives you a clear picture of who the niche players, established players, leaders, and game-changers are.
Top Market keywords: Keywords with the highest search volume in the market
Domain vs. Market Dynamics: How the website grows and compares against the market. The Semrush report shows the share of visits, traffic generation strategy, and audience (age and gender) distribution comparisons in this section.

Semrush Site Audit Report

Maybe I am biased, but one of the best Semrush reports is the Site Audit. As a website owner, keeping up with minor to medium technical issues (SEO and non-SEO related) associated with my websites daily and weekly is troublesome.

Semrush’s Site Audit tool assists by auditing websites and providing easy-to-understand reporting.

The primary reporting dashboard is clean and uses colors prominently to showcase errors, warnings, and notices.

The site Audit Statistics section gives you an overview of the site crawl. For example, you can find sitemap vs. crawled pages, canonicalization percentage, AMP links, and much more straightforwardly.

Position Tracking Report

Keyword rank tracking is one of the prominent tools Semrush uses. To tell how important it is to Semrush, it has introduced a dedicated mobile application for Android and iOS devices to keep monitoring SERP position changes wherever you go!

The position Tracking report of Semrush is filled with tons of data that you might not even have thought of before.

On the Landscape page, you will see an overview of what’s going on with our tracked keywords. Visibility percentage, Estimated Traffic, and Average position metrics frequently change, so you should look out for them.

Learn how to set up SERP position tracking from this article.

Custom Reports Builder in Semrush

With the drag-and-drop reports builder, you can customize Semrush reports by adding brand details like logo, business address, and new custom messages.

Best Semrush Reports for SEO

Semrush is a powerful tool when it comes to SEO. Its keyword research capabilities and competitive data combination are precisely needed for any webmaster. Here are some top Semrush reports I have found in Semrush.

Keyword Magic Tool Report

The Semrush Keyword Magic Tool is the primary keyword research tool. It groups keywords based on number and volume and sub-groups them based on topic similarity.

1. Enter your search query.
2. Use search modifiers to adjust results. Ex: Select ‘Easy’ in the Keyword Difficulty filter option to find lower competitive keywords
3. Click on the down arrow icon to expose the report on keyword details.
4. Check out details like keyword CPC, trend, global search volume
5. SERP analysis table shows the top 10 results for the particular keyword and ranking pages’ Authority Scores, referring domains, and keywords ranked

Learn how to use the Keyword Magic Tool from this tutorial.

Keyword Gap

The Keyword Gap Analytics tool is one of the best tools in Semrush for competitor organic analysis. Basically, Semrush Keyword Gap compares two or several domains’ organic keyword profiles and lists keywords based on six categories.

• Shared
• Missing
• Weak
• Strong
• Untapped
• Unique

In my experience, Keyword Gap Analytics is the best Semrush report for SEO competitive analysis. It allows you to grow your organic traffic without tapping into new vertical niches.

Backlink Audit Report

Maintaining a website’s health is essential. Google is dead serious about a site’s link profile, which is why It periodically removes any website that engages in shady link-building schemes.

To find toxic backlinks, you will need Semrush’s Backlink Audit report.

Best Semrush Reports for Advertisers

If you are curious about the best Semrush reports for paid advertising, here is the list:

Advertising Research Report

The best Semrush report for advertisers is Advertising Research. The Semrush Advertising Research tool will help you find your competitors’ strategies if you are engaged in any Google ads campaign.

Ad History

The ability to find the most successful ad copies of your competitor would be worthwhile in finetuning your ad strategy. The Semrush Ads History report provides all the Google ads’ copies and placements over time.

What are your best Semrush reports?

Semrush is a lot of things. In our review on Semrush, we shared top tools, their features, and their pros and cons. Considering Semrush’s prices, getting access to these reports is worth the penny, considering its competitors charge more than Semrush in some unique cases.

Related tutorials about Semrush.com:

• How to use Semrush to grow your blog
• What is the Traffic Cost in Semrush?
• Best Semrush competitors for bloggers
• Cancel Semrush subscription

So, which report of Semrush would you find most important to your business, and which one is underestimated? Share your thoughts below.